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Educational posters 






Designed and Lithographed For and Posted By the 
Members of the Poster Advertising Associa- 
tion, Inc., on More Than Three Thou- 
sand Plants of the United States 
and Canada During the 
Year 1914, A. D. 



^ 



Being a record of appreciation shown by all 
sorts and conditions of men, organizations and 
the public press for the poster advertising cam- 
paigns conducted by this organization for the 
sole purpose of elevating the ideals of mankind 



# 



EDUCATIONAL MOVEMENT OF THE 
POSTER ADVERTISING ASSOCIATION 



"And thou shall k.eep the feast of weel^s unto the Lord thy God 
with a tribute of a freewill offering of thine hand, which thou 
shah give unto the Lord thy God, according as the Lord thy God 
hath blessed thee. "— Deut. XVI: 1 0. 



The educational propaganda of the Poster Advertising Association is an earnest effort to use 
the means at the hand of the organization for the moral welfare of America. 

East and west from the Atlantic to the Pacific oceans, and north and south from the Arctic 
seas to the Gulf of Mexico, the messages of peace on earth, good will to men, of patriotism, of courage 
and cheer and of unselfish devotion to the cause of humanity have been preached by means of posters. 

This movement was inaugurated at the national convention of the Poster Advertising Asso- 
ciation held in Atlantic City during the month of July. 1913. A casual suggestion of the power of 
the poster medium for good took concrete form in the appointment of an educational committee 
which was authorized to undertake a campaign for the "uplift of humanity." 

Earnest and eloquent advocates pleaded that the poster advertisers of the United States and 
Canada use the open space on their boards, at least, for the benefit of mankind. But the movement 
did not stop short at that limitation. It extended in a great sweep of enthusiasm from end to end 
of the two countries, and poster men everywhere have given of their best freely and unstintedly. 

Appropriately enough the first poster in the campaign pictured the appeal of the Christ Child 
through His birth in the stable at Bethlehem. It was a remarkable work of art done in twelve colors. 
The design was made by Edward Volkert, and the picture was lithographed by the United States 
Lithograph Company of Cincinnati, Ohio. 

Its effect was electrical. It came unheralded. Its appearance on the poster plants created 
the greatest astonishment and the widest possible approval. Churches begged for copies of it. 
Boards were erected on ecclesiastical property for its exploitation. It was mounted and framed and 
used in school rooms, and it was placed on school property everywhere because the influence it exerted 
was found to be nothing short of startling. High church dignitaries in every sect acclaimed it. 
Clerical bodies and Sunday School associations placed their cordial appreciation on record in reso- 
lutions, and even little children were among those who pleaded for copies of it for their nurseries. 

The second design depicted three scenes in the life of General Grant. It was a sermon in 
patriotism and an eloquent appeal to the courage and energy and pertinacity of the youth of the 
Americas. It showed the rise of Grant from his log cabin to the first place in the nation. This 
poster was also designed and executed by the United States Lithograph Company. 

A third poster was set out just before Easter. It served to cap the climax of the many 
"Go to church" campaigns that had spread through the countries where religious sentiment had been 
quickened by the campaigns of the Poster Advertising Association. It was ideal copy, for it por- 



trayed the serftiment church organizations had been expressing and it did this in a powerful and 
effective way. It was an appeal to the older people to take the children to church with them so as 
to give them a start in the right direction. This poster was designed by Edward Volkert and printed 
by the Ketterlinus Lithographing Company of Philadelphia. 

The fourth, and last of the first series of posters, was an appeal to boys through the medium 
of the Boy Scouts organization. It was an inspiring design, showing the boys in their splendid activ- 
ities. The original sketch was painted by Daniel Smith, art editor of the New York World. It 
received the stamp of approval from the head of the Boy Scouts movement and from President 
Woodrow Wilson of the United States. It was lithographed by the Forbes Lithograph Manufac- 
turing Company of Boston, Mass. 

This volume is published in appreciation of the kindly thought of men, women and children 
from all parts of the world, of the many organizations which have commended the purpose of the 
Poster Advertising Association and the effort at the fulfilment of those purposes by the organization 
as a whole and by individual members of it, and for the generous treatment of the movement by the 
daily, weekly and monthly press of the two countries. It has not been possible to reproduce all the 
comment. To do that many volumes would have been necessary. But the letters and resolutions 
and press notices given here are but an earnest of the enthusiastic sentiment of the country at large. 
They will stimulate, undoubtedly, the organization to continue its efforts to carry hope and sunshine 
into the hearts and homes of the men. women and children of America. 




EDUCATIONAL POSTERS 



Chicago, 111. 
Mr. John H. Logeman, 

Poster Advertising Assn., 
Chicago, 111. 

Dear Mr. Logeman: — The following resolution was 
passed by the Elementary Council during the Inter- 
national Convention which just closed in Chicago. 

When'as: The Elementary workers of tlie Inter- 
national Sunday School Association, representing 
about six million children of Nortli America, do ap- 
preciate any and every effort put forth to put high 
ideals before the youth of our land, and, 

Whcrriis: The Poster Advertising Association has 
rendered a service in this respect by providing post- 
ers, entitled "The Christmas Story," "The Life of 
General U. S. Grant" and "Go to Church," whicli 
posters have been displayed during the past few 
months upon the billboards in every city of three 
thousand and over in tlie United States and Canada, 
and. 

Whereas: These are the finest pictures of the 
kind that have ever been put upon billboards, their 
beauty and their direct message' making an appeal 
to all classes of cliildren, and, 

Whi'rcas: Tribute was paid to the Sunday School 
teacher through tlie inscription upon the "Christ- 
mas Story Poster," wliicli read, "Ask Your Sunday 
School Teacher to Tell You the Story;" therefore be 
it resolved — 

Resolved: That the Elementary section of the 
International Sunday School Association, in conven- 
tion assembled, express to the Poster Advertising 
Association their sincere appreciation and gratitude 
for the helpful service they have rendered. 

Signed by the Committee. 

Grace M. Longfellow. Minneapolis. 
Edith M. Nichols, Connecticut. 
Lucille Sijicoe, Virginia. 
M.VRV Foster Bryner. Chicago. 

* * * 

Boston, Mass. 
Mr. E. C. Donnelly, 

97 Warrenton Street, Boston, Mass. 

Dear Mr. Donnelly: — His Eminence, the Cardinal, 
directs me to express to you his liearty commenda- 
tion of the good spirit manifested by the Poster Ad- 
vertising Association in placing before the public 
the beautiful representation of the Nativity of Our 
Lord. 

His Eminence has seen and admired this beautiful 
poster in various parts of the city, and he could not 
help appreciating the influence for good that it was 
bound to have by helping people to realize what 
Christmas means. 

On several occasions he noticed particularly that 
the children were stopping to admire the pictufe 
and once he had the pleasure of instructing some of 
them in regard to its meaning. 

The picture is not only singularly beautiful from 
an artistic point of view, but it has the essential 
merit of manifesting the true Christian spirit. 
Very sincerely yours, 

C. J. Sillivan, Secretary. 

* * * 

New York, N. Y. 
Mr. Barney Link, 

Van Beuren & New York Billposting Company. 
My Dear Sir: — Referring to your circular of re- 
cent date, I write to say that yesterday, in Yonkers, 
I had the opportunity of seeing your Christmas 
poster with the legend, "Ask your Sunday-school 
teacher to tell you the story." 

It seems to me that nothing but good can come 
from the exhibiting of such appropriate reminders 
of the season's real meaning, especially as there is 
no touch of sectarianism about the presentation. 
May I beg to be allowed to offer this word of sincere 
appreciation of your motive and of your method? 
Very faithfully yours, 

D-win B.vines-Griffith, 
Minister, Edgehill Church, at Spuyten Duyvil. 



Boston, Mass. 
Edward C. Donnelly, Esq., 

Poster Advertising Association, 
97 Warrenton Street, Boston. 
Dear Mr. Donnelly: — I am directed by His Excel- 
lency, the Governor,, to express to you his commen- 
dation of the splendid spirit shown by your Asso- 
ciation in carrying out the plan for a system of 
poster educational advertising which has been out- 
lined to him. 

Faithfully yours, 
,J()Hx E. Meaxey. Secretary to the Governor. 

* * * 

New York, N. Y. 
Dear Mr. Link: — The poster you kindly sent, and 
for which you have my warmest thanks, deserves 
splendid praise. And you must have already found 
the commendation of your conscience in what you 
are doing. 

The idea is exceedingly well worked out, and the 
display of the great fact of the Christ will uplift 
many and make all think. 

Very cordially yours, 

JoH.v T. Wilus. 
Pastor, Seventh Presbyterian Church of Jesus Christ. 

* * * 

New York, N. Y. 
Van Beuren & New York Billposting Company. 

Dear Sirs: — Allow me to extend a word of com- 
mendation and gratitude to you for your thoughtful 
recognition of the Christmas season, by posting the 
very artistic pictures of the Nativity. I mentioned 
the matter publicly to my congregation on Christ- 
mas Sunday, and I know that there is a very' gen- 
eral feeling of appreciation. 

Trusting that the influence may be very far- 
reaching, I am. 

Very truly yours, 

Harold S. Rambo, 
Pastor, Home Street Presbyterian Church. 

* * * 

New York, N. Y. 
Van Beuren & New York Billposting Company. 
New York City. 
Gentlemen: — I wish to tell you how deeply grate- 
ful I am, personally, for this beautifully suggestive 
poster of the Birth of Christ. It is Impressive and 
uplifting. It compels attention from the passerby 
and devout thankfulness from the Christian heart. 
This is a sign of better things for all. Coming 
once in a while, and especially at this season of the 
year, this picture makes such an appeal as to 
awaken a response from the best that is in every 
human heart. 

Yours truly. 

JOHX R. MA( KAY. 

Minister, North Presbyterian Church. 

* * * 

New York, N. Y. 
Mr. Barney Link, 

Poster Advertising Association, New York. 
My Dear Mr. Link: — Let me add my thanks and 
word of appreciation for the plan of a Christmas 
poster to be displayed at the expense of your asso- 
ciation to-day. I am delighted that there are good 
influences at work behind the scenes, and hope 
that your association will be able also to help ele- 
vate the tone of the theatrical posters of the Bronx. 
Assuring you of my appreciation, I am, 
Sincerely yours, 

Graham C. Hunter, 
Minister, Hunts Point Presbyterian Church. 

* * * 

New York, N. Y. 
Dear Sirs: — "The Nativity" poster is a good idea 
and I would be pleased to see such a poster in 
neighborhood of my church (Grace M. E. Church, 
Bronx, corner White Plains Avenue and Penfield 
Avenue). 

Yours truly, 

Charles K. Woodso.n". 
Pastor, Methodist Episcopal Church. 



(7) 



EDUCATIONAL POST E K S 



Binghamton, X. Y. 
Binghamton Poster Adv. Co., 
Binghamton, N. Y. 
Gentlemen: — I was glad to have your favor of the 
15th ult., calling my attention to the great Christ- 
mas poster which you have shared in placing be- 
fore the people of Binghamton during the Christmas 
season. 

I noted the poster with a good deal of interest, 
and I want to express my pleasure in the part that 
you have had in the matter, and to assure you that 
I believe it cannot but be of great benefit to have 
this masterpiece displayed in such a beautiful pic- 
ture as that posted in the city. 

Yours very truly, 

A. R. B. Hegkman, 
Rector, Trinity Rectory. 

* * ♦ 

Chicago, 111. 
.Mr. .1. i-1. l^ogeman. 

1602 Steger Bldg., Chicago, 111. 
Dear Sir: — We, the members of the Elementary 
Committee of the International Sunday School As- 
sociation, assembled in committee sessions, January 
12-13, at Hotel Sherman, Chicago, desire to express 
our appreciation of the worthy contribution of the 
Poster Advertising Association, in their display upon 
the billboards all over the country of the beautiful 
and impressive picture of the Nativity, and we rec- 
ognize with special thanks the quiet tribute to the 
influence of the Sunday school teachers in making 
known the story. 
With gratitude to your Association, 
Cordially, 

A. H. Mills, Chairman. 

Decatur, 111. 

DOX KlXXEY, 

Newton, Kan. 
T. Gordon Russell, 

Winnipeg, Can. 
Mrs. H. M. H.\mill, 

Nashville, Tenn. 
ID.\ F. Leyd.\, 

Chicago, 111. 
Mary Foster Bry.ner, 
Elementary Superintendent. 
.Iessie E. Taylor, 
Chicago, Com. Secretary. 

* * * 

Chicago, 111. 
American Posting Service, 
757 W. Jackson Bd. 
My Dear Mr. Robbins: — I wish to extend to you 
my personal thanks for calling my attention to the 
work undertaken by the Poster Advertising Associa- 
tion in presenting "The Nativity" on the poster 
boards. 

This undertaking commands my hearty approval 
and commendation. It surely must do good, and it 
will recover the Christ for the Christmas time. 

I am planning to speak a few words of appreciation 
and commendation of your work in my sermon next 
Sunday morning. 

Very sincerely, 

E. B. Crawford, 
Minister Garfield Park M. E. Church. 
« * * 

Chicago, 111. 
Dear Sirs: — Your idea, I think, is fine, and will 
help in its way to spread the good news of the PJvan- 
gel. 

A merry Christmas and happy New Year to you! 
Sincerely yours, 

WiLLIAJt GhOIEFELD, 

Pastor of Bethany Church. 

* * * 

New York City. 
Mr. Barney Link, 

515 Seventh Ave., City. 
Dear Mr. Link: — Accept my sincerest congratula- 
tions on the beautiful poster depicting the birth of 



Christ. I have long been an advocate of the 
churches using the billboard. I am confident that 
this picture will do unlimited good. The billposters 
of America are to be commended both for their 
enterprise and for their high purpose. 
With kindest personal regards, I am. 
Yours sincerely. 

Christian F. Reiser, 
Grace Methodist Episcopal Church. 



Chicago, 111. 
American Posting Service, 
757 W. Jackson Blvd., 
Chicago. 

Mr. B. W. Bobbins, Pres. 

Dear Sir: — Y'our letter of the 13th inst. concerning 
the posting of large posters depicting the birth of 
Christ received. As there are so many who do not 
attend divine services, it seems to me a great deal of 
good can be accomplished by such posters. Even 
those who do attend services shall be helped by see- 
ing such posters. In our rush of life, to come face 
to face with the presentation of our Saviour's birth 
in picture will cause many a change — for the better 
in thought, word and deed. 

We heartily congratulate you on your noble under- 
taking and feel certain of its success for Humanity's 
Uplift. 

If possible for me to get one of the posters, for use 
at our Christmas services, please let me know. The 
children, as well as the adults, would be much im- 
pressed, I believe. 

By careful usage, the poster can be preserved for 
several years and thus keep doing its good work. 

I will gladly send for one if it can be obtained, 
even by purchasing. 

Wishing you and the Service a merry and joyful 
Christmas, I am. 

For the uplift of mankind, 

Sincerely yours, 

PaFL J. GERnKRDIXfi, 

Pastor St. Matthew's Evangelical Lutheran Church. 



New York, N. Y. 

Van Beuren & New York Billposting Company. 

Gentlemen: — I am very glad to know of such 
good near neighbors as your company. The only 
fault I have to find with your fine poster is that 
there ought to have been more of them. I know 
that the cost of such a large picture must have 
been considerable, and so we ought to be thankful 
that so many were posted. 

I would like to have given space in front of my 
church for one, as it would have been one of the 
most conspicuous in the city. I am ,iust above you, 
at Seventh Avenue and Thirty-ninth Street. Perhaps 
next year I may have the opportunity of having 
such a poster in front of my church. The Christ 
Child teaching for Christmas, instead of merely 
Santa Claus and other superstitions, is a vast im- 
provement. 

Thank you for your letter and for the good work 
of your posters. 

Yours truly, 

C. N. Mdi.i.EH, 
Trinitv Parish, St. Chrysostom's Church. 



New York City. 
St. Louis Poster Adv. Co., 
St. Louis, Mo. 
Gentlemen: — Just a line to express my he;!rtv ap- 
preciation of the enclosed letter. I am confident 
that in the near future the churches will begin to 
use advertising methods much more largely, espe- 
cially billboards. 

Heartily, 

A. F. W. Ganoii, 
The Joint Executive Committee of the General As- 
sembly's Boards and Executive Commission, 
Presbyterian Church in the V. S. A. 



(,Vi 



I<: D U C A T I O N A L I' ( ) S 1' !•. I-: S 



New York City, N. Y. 
Editor. Till. Postkr. 
Cliicago, 111. 
Dear Sir: — I have just gone through the June is- 
sue of The PO.STEU. It is artistic, suggestive and 
valuable. How I wish the church had money to do 
the publicity which the billboard cuts reproduced 
suggest as possible. I think the Ward Baking Co. 
advertisement, showing boys fishing, is one of the 
best I have ever seen. Last month's educational pic- 
ture, showing women and children going to church, 
was one of the most effective 1 have ever beheld. I 
am sure that the amount of good it has done can 
never be estimated. It brings back best memories 
and so enthrones man's best self. 

Congratulating you on your periodical, I am, 
(Signed) Chkisti.vn F. Reisxer, 
Grace Methodist Episcopal Church. 

* * * 

Brooklyn, N. Y. 
Messrs. Brooklyn Poster Adv. Company. 

Dear Sirs; — I received the Nativity poster you 
sent to me. Thank you for the same. I will make 
good use of it, you may be sure. 

Henry Blatz, Jr.. 
Pastor, Vanderveer Park M. E. Church. 

* * * 

Brooklyn, N. Y. 
Mr. Barney Link, 

My Dear Sir: — I want to personally thank you 
and your associates for the fine poster of "The 
Nativity" which you have posted about our city. 
It is a beautiful idea and is impressing the com- 
munity greatly. 

I referred to it this morning in my sermon and 
used it to illustrate the fact that the spiritual still 
has great, if not growing, force, among us. You 
speak of the "uplift movement" as an inauguration. 
I am glad of that and shall be greatly interested 
in such other pictures as you may display for the 
community good. 

Very truly yours, 

Loris O. RoTEXn.\CH, 
Pastor. Bethany Presbyterian Church. 

* * * 

Albany, N. Y. 
Pitch Advertising Company. 

Gentlemen: — The AVoman's Christian Temperance 
Union of Albany, through its Department of Purity 
in Literature and Art, wish to endorse the action 
of the Educational Department of the Billposters' 
Association in placing the exquisite reproduction of 
the "Nativity," by the Cincinnati artists, in con- 
spicuous places throughout Albany and vicinity. Too 
much praise cannot be given, and the good resulting 
from this effort may only be reckoned in eternity. 
Yours most appreciatively, 

C.\ROLYX Pen'tlaxd Lixdsay. 

* * * 

Albany, N. Y. 
Mr. F. E. Fitch, 

130 Hudson Ave., 
Albany, N. Y. 
My Dear Mr. Fitch: — I am very much interested in 
the excellent proposition of the poster advertising 
agencies to display a picture of the birth of Christ. 
I am quite sure this will have real spiritual effect 
and will assist in elevating the minds of the people 
from mere materialism to higher considerations. 
Sincerely yours, 

Richard H. Nelson. 



Albany, N. Y. 
Mr. Barney Link, 

President N. Y. Billposting Company. 
My Dear Sir: — Through our department of "Purity 
In Literature and Art," the Woman's Christian Tem- 
perance Union membership of this city desires to 
congratulate you on the campaign of education so 
beautifully planned, the first evidence of which is 
shown in "The Nativity" posted throughout the city. 



The coloring — the size the subject — the modesty 

which obscures even the names of the donors are all 
most excellent, and we wish you to know that this 
beautiful Idea Is greatly appreciated by the better 
class of people generally. 

It is truly an "uplift" and the good done may only 
be reckoned in eternity. 

Yours to help lift up, 

Very sincerely, 

Carolyn E. Lindsay, 
President, Woman's Christian Temperance Union. 

* * * 

Chicago, 111. 
Mr. J. H. Logeman, 

1620 Steger Bldg., 
Chicago, 111. 
Dear Sir: — We, the Sunday-school teachers of 
children, in weekly session of the Chicago Graded 
Union, wish to express our sincere appreciation of 
the beautiful lithograph pictures displayed during 
the holiday season in various parts of our own and 
other cities. These pictures have proved a valu- 
able contribution to religious education and the 
true spirit of Christmas. We wish to thank the 
Poster Association for their splendid generosity. 

In blessing others, may your own lives be 
blessed. 

With cordial good wishes, 

Ida F. Lkyda, 
President, Chicago Graded Union of Sunday-school 
Teachers. 

Chicago, 111. 
Mr. John H. Logeman, 
733 Robbins Terr. 

My Dear Mr. Logeman: — Your letter has been 
lying on my desk for some days and my failure to 
respond was for a special purpose — for I desired to 
see the picture; also to wait until I found what it 
might mean to the passers-by. 

It is one of the pleasures of the New Year to tell 
you that the message has been a wonderful one and 
has accomiilished untold good. Many are telling of 
the good done. Personally, I would thank you and 
your company for the beautiful and the marvelous 
picture that has helped millions into the Christmas 
spirit. I am sure Christ is glad — for many of His 
children are. He alone knows how many have been 
helped to a new life of sacrifice for His sake — how 
many kept from sin, and how many gladdened by 
your thoughtfulness. 

Praying the Father's blessing upon you and yours 
for the New Y''ear, I am. 

Sincerely yours, 

Henuy' Hepburn, 

Pastor, The Buena Memorial Presbyterian Church. 

* * * 

Chicago, 111. 
Mr. B. W. Robbins. 

President American Posting Service, 
Chicago, 111. 
Dear Sir; — I wish to express my personal apprecia- 
tion of what the poster advertising interests are do- 
ing, as indicated in your letter of the 13th inst., in 
displaying the poster depicting the birth of Christ. 
Santa Claus is receiving so much prominence now- 
a-days that many seem to be forgetting why we really 
observe the day. and that poster will remind some of 
these, whom the churches would not reach. 
With the warmest greetings of the season, 
Very sincerely yours, 

J. M. BRA:\rKA5ip, 
Pastor Calvary English Evangelical Lutheran Church 

of Irving Park. 

* * * 

Chicago, 111. 
American Posting Service. 

Gentlemen: — Your letter relating to poster of "The 
Nativity" of our Lord reached me several days ago. 

I was much interested in its contents and believe 
it will be of great spiritual and moral value to the 
people, both young and old, of our city. 



(9) 



EDUCATIONAL POSTERS 



A poster of the Crucifixion during Lent would 
have even a more telling effect. 

I would be very glad to have you mail or send 
me, by express, one of these posters, for I could 
make very good use of one in our Sunday-school 
room. I will be glad to pay whatever expense may 
be connected with the sending of it as well as the 
cost of the poster itself. 

Thanking you for your letter and interest in the 
uplift of humanity, I am. 

Sincerely, 

M. E. Haberlaxd. 
Pastor. St. Luke's English Evangelical Lutheran 

Church 

* * * 

New York, N. Y. 
Mr. Barney Link. President. 

I\ly Dear Jlr. Link: — Your letter calling my at- 
tention to the "poster" is at hand, and our one de- 
sire is to congratulate you and thank you for the 
wise and liberal spirit you are showing. The story 
will be impressive and blessed. 

If you have an extra poster, and can give it to 
me, I will be very grateful, and put it to good use. 
I trust you can do so. 

With every good wish. 

Very cordially yours, 

John T. Wild.s. 

Pastor. Seventh Presbyterian Church of Jesus 
Christ. 

* * * 

New York. N. Y. 
The Van Beuren & New York Billposting Company. 
Dear Sirs: — The Philothean Society, whose mem- 
bership card you will please find enclosed, requests 
me, as its secretary, to write and thank you for 
the beautiful picture of the Birth of Christ which 
you have had posted through the United States 
and Canada, with its significant and helpful ref- 
erence to the Sunday-school teacher, and I do so 
with pleasure. 

Yours truly, 

GEORliK S. Payson, 

Secretary. 

* * * 

New York, N. Y. 
Van Beuren & New York Billposting Co., 
515 Seventh avenue. 
New York City. 

Gentlemen: — I am very much interested in your 
letter of the 10th inst., in which you inform me 
of your desire to inaugurate an "uplift movement 
for the good of humanity." This is just splendid! 
The church has been engaged in that sort of 
thing a long time, and there is great joy in it. 
But there is so much still to be done that we ought 
to hail gladly any new reinforcements. It is a 
pleasure to commend this movement, which, I infer 
from your letter, is only in its inception. I have 
seen the Nativity poster you refer to, and will say 
that I was much pleased with it. 

What is the lowest price that you could furnish 
me with three of these posters? I would like to 
arrange to exhibit one in my church, one in my 
Sunday School and one possibly on the front of 
the church building. We are over here in a poor 
neighborhood, and our funds are very limited, but 
I believe, if your price is not too high, it would 
be a good thing for use to co-operate in this way. 
I am not so sure about being able to arrange for 
the outside exhibition, and yet that is very impor- 
tant, as many people pass our cliurch and would 
be benefited by such a picture. 

Very truly yours. 

.Taaiks H. L(m kwochi. 

Pastor, Cornell Memorial Methodist Episcopal 
Church. 

* * It- 

New York, N. Y. 
Mr. Barney Link, President, 

Van Beuren & N. Y. Billposting Co.. 
New York. 
Dear Sir: — I am glad to hear of your work for 



the "uplift of humanity." It certainly will be a 

help and a hope to many to see a good picture of 

the Birth of Christ on the billboards of the city. 

Thanking you for your letter, I am. 

Yours sincerely, 

James Chalmers. 
Pastor. Church of the Holy Trinity. 

* * * 

New York, N. Y. 
Van Beuren & N. Y. Billposting Company. 

Gentlemen: — Your proposed plan of the poster 
masterpiece of the birth of Christ is a good one. 
I wish you success toward the desired end. 
Most sincerely, 

Spencer J. Ford, 
Pastor, Central Park Baptist Church. 

* * * 

New York, N. Y. 
Van Beuren & New York Billposting Company. 

Dear Sirs: — I have seen the picture and am much 
impressed by it. I observed in front of one board 
a number of children; a little girl was telling them 
the story of the Nativity, and they were most rev- 
erent and greatly interested. I think the members 
of the Poster Advertising Association deserve the 
sincere thanks of us all. I am sure you have mine, 
which I send with great pleasure. 
Cordially yours, 

M. H. Gates. 
Vicar, Trinity Parish, the Chapel of the Intercession. 

* * * 

New York, N. Y. 
Dear Sir: — I received your letter of December 10 
telling of the poster of the Nativity which Is be- 
ing displayed this season in our larger cities. I 
have seen the picture, and I want to say how very 
beautiful I consider it. and how noble I think the 
idea of your company is in feeling responsibility 
for teaching in this practical way. I shall be glad 
to refer to it from my pulpit. 

With appreciation of what you are doing, believe 
me, 

Faithfully yours, 

Theodore Sedgwick. 
Cavalry Rectory. 

* * * 

Buffalo, N. Y. 
Whitmier & Ferris Company. 
Buffalo, N. Y. 
Dear Sirs: — I want to express my personal ap- 
preciation of the splendid display of the pictures on 
the Birth of Christ. This has been a real help in 
adding to the Christmas spirit, and I am sure that 
thousands have noticed it. I shall call attention to 
it Sunday from my pulpit. 

Sincerely yours. 

Caui. D. Case, 
Pastor, Delaware Avenue Baptist Church. 



New York, N. Y. 

The Brooklyn Poster Advertising Company. 
894 Fulton Street, Brooklyn, N. Y. 

Gentlemen: — I noticed in a recent issue of the 
"Eagle" that you were resjKjnsible for the beautiful 
Nativity pictures which are being shown on the 
fences about Brooklyn, and I wish to thank and 
congratulate you on the idea. 

I have been particularly attracted to the number 
of children whom I have seen admiring them, and 
which, on account of my connection with the Society 
for the Prevention of Cruelty to Children, would be 
bound to attract me; yet I have also noted fully 
as many adults very much interested in them. 

Irrespective of creed, this cannot help but have 
an uplifting effect, and Brooklyn is to be congratu- 
lated on having men with foresight and a willing- 
ness to do a thing like this. 

It is certainly a splendid Christmas gift to the 
citizens of Brooklyn. 

Sincerely yours. 

James A. Smith. 



do) 



EDUCATIONAL POSTERS 



Buffalo, N. Y. 
Whitmier & Ferris Company, 
Buffalo, N. Y. 
Gentlemen: — I want to express my hearty appre- 
ciation of the poster advertisinp; interests of Amer- 
ica for their thoughtful contribution to the uplift 
of humanity by the fine display poster advertisement 
of "Tile Nativity" now appearing in American cities. 
This contribution from a large business corporation 
is anotlier indication of the "coming of the King- 
dom" of "peace upon earth and good-will toward 
men." Let the light of toleration continue to shine. 
Heartily yours, 

Jon>f D. Campbeii, 
Minister, Church of the Covenant (Presbyterian). 



Buffalo, N. Y. 
Messrs. Whitmier & Ferris, 
178 ElUcott St., 
Buffalo, N. Y. 
Gentlemen: — I want to thank you for sending me 
the notice with regard to the Christmas poster, and 
to congratulate you upon the beauty of the poster 
and upon the effect which the action of your asso- 
ciation throughout the United States is having and 
the comment that it is arousing. All our business 
men begin to feel greater responsibility for the moral 
and religious life of the country, and many of our 
greatest problems will adjust themselves automat- 
ically. 
With renewed congratulations. 

Yours very sincerely, 

MuRR.\Y Shiplet Howland, 
Lafayette Avenue Presbyterian Church. 



New Brighton, N. Y. 
Messrs. Dunn Brothers, 
Tompkinsville, N. Y. 
Dear Sirs: — For some time past I have noticed 
that you have improved, not only the condition of 
your billboards on Staten Island, but also the char- 
acter of the posters placed upon them. This has 
been a cause for deep satisfaction on my part, in- 
terested as I am in the moral uplift of the people 
of this community. 

Especially delighted was I to see the artistic and 
striking picture of the Holy Nativity which you dis- 
played in a number of places, on your boards. I 
believe it accomplished a great deal of good among 
all classes of people. Not only from personal con- 
versation, but during religious services in the church, 
I heard many refer to this beautiful picture. The 
following of this Christmas poster with your recent 
educational poster of General Grant has prompted 
me to write this letter in appreciation of your work 
on Staten Island. 

May I wish for you the highest success in your 
business? 

Respectfully, 

Geo. C. Leningtox, 
Brighton Heights Reformed Church. 
* * * 

Castleton-on-Hudson, N. Y. 
Mr. Barney Link, President. 

Dear Sir: — I am writing to say to you how much 
the White Ribbon women of Albany County appre- 
ciate and thank you for the poster exhibited on 
your billboards during the Christmas holidays and 
for the promise of those to come, as reported in 
the New York Times. 

Sometimes it seems the most effective way to 
teach children of all ages by seeing instead of 
hearing. 

Believing that you will be doing a large amount 
of good, I remain, 

Yours. 
Mrs. E. C. Henderer. 
Recording Secretary. 
Superintendent of Purity in Lit. and Art for Albany 
County. 



YOUNG MEN'S CHRISTIAN ASSOCIATION. 
Saratoga Springs, N. Y. 
Mr. J. C. Graul, 

Saratoga Springs, N. Y. 
Dear Mr. Graul: — Your letter of the 19th ult. 
reached me, and I was interested in the account of 
the uplift work that your organization is under- 
taking. I commend you for spreading good pictures 
upon your billboards. I trust that the public will 
be shown more and more pictures of the same stand- 
ard as the one depicting the Birth of Christ. 
Yours very truly, 

Clarence E. Fleming, 



Rome, N. Y. 
Wallace Poster Adv. Co., 
Oswego, N. Y. 
Gentlemen: — It has been my intention to reply to 
your letter of December 10, but the matter has 
escaped my notice, and I am taking this opportunity, 
now that it is before me, to congratulate your firm 
on the stand it has recently taken and the assistance 
which has been given toward the uplift of the people 
by means of your poster, "The Nativity." 

The picture was most artistic in every detail and 
was reverently portrayed. I am quite sure that 
much help has been given by means of it, and it is 
a splendid attempt to keep before the Christian 
public the sacred lessons which the Feast of the 
Nativity teaches. 

Hoping that you will continue your efforts in this 
direction, for it cannot help but do a great deal of 
good, I am 

Yours very truly, 

E'tge>e S. Pe.\roe, 
Rector, Zion Church. 

* * * 

Amsterdam, N. Y. 
Amsterdam Advertising Company. 

My Dear Sirs: — I thank you for your kind letter 
and information in regard to the "Uplift Movement." 
The selection is a very wise one. I shall hail its 
appearing upon the billboards with joy. 

I agree with you that it is a first step and I trust 
that there may be many others as admirable in 
taste and as lofty in purpose as this one. 

A new day has dawned when advertisers use art 
and publicity in the proclamation of the Gospel. 
May you continue to be loyal co-laborers. 
Yours very truly, 

Henry T. McEwen. 

* * * 

Troy, N. Y. 
Copy of letter received by us from one of the 
clergymen of Troy. 
Troy Poster Advt. Co., 
Troy, N. Y. 
Gentlemen: — I wish to thank you for your beau- 
tiful Christmas poster displayed in the city of 
Troy on the poster boards. It has inspired and de- 
lighted thousands of people, and such social uplift 
work is appreciated by all respectable and thought- 
ful people. 

The ministers of the city passed a resolution of 
thanks, which I trust you have received, but I de- 
sire to express my appreciation of your generous 
gift to the people of Troy. 

It is very artistic and beautiful, as well as an 
appeal to the highest ideals of men. 
Cordially yours, 

WARREN S. PARTRIDGE, 
Pastor, Fifth Avenue Baptist Church. 

* * * 

Copy of letter received by us from one of the 
clergymen of Cohoes. 

Troy, N. Y. 
Troy Poster Advt. Co., 

Cohoes Poster Advt. Co., 
Troy, N. Y. 
Gentlemen: — Your letter of the 10th inst., calling 
attention to the posters which have been displayed 



(II) 



EDUCATIONAL POSTERS 



for some weeks representing the birth of Clirlst, 
has just come to hand. 

Allow me to say that I have seen these posters 
and that I have been not only interested, but pro- 
foundly grateful to the association which under- 
took this movement, and carried it so splendidly 
through. 

The picture is very beautiful and exceedingly 
reverent, and I am sure that the influence must 
be what you have intended it should be, for the 
uplift of humanity. 

Permit me to express my thanks to you for your 
part in the movement, in displaying these pictures 
in this city and vicinity. 

Very sincerely yours, 

GEORGE A. ARMSTRONG, 
Pastor, Silliman Memorial Church. 



Watertown, N. Y. 
Wallace Poster Adv. Company, 
Oswego, N. Y. 
Dear Sirs: — Permit me to express my deep ap- 
preciation of the spirit back of your "Nativity" 
posters. It is worthy of the Master whom you 
seek to honor, and is most welcome to the people 
whom you seek to uplift. It has transformed your 
billboards, for the time being, into the largest art 
gallery in the world, accessible perhaps to more 
people than will cross the thresholds of all the art 
galleries of America in the next twenty-five years. 
As a minister of Christ, I welcome the Poster 
Advertising Interests as a powerful co-worker in 
the best of all endeavors — the turning of men's 
attention to their best friend, Jesus. 
Very truly yours, 

Ch.\rlks W. Fletcher. 

* * * 

Ogdensburg, N. Y. 
Gentlemen: — I desire to express to you my appre- 
ciation of your good work in placing on your bill- 
boards the large poster depicting the scene of the 
Nativity, Your work cannot fail to be an inspi- 
ration and a help to all who see it as they pass 
along our streets. 

Permit me to wish you a most Happy and Suc- 
cessful New Year. 

Very trjily yours. 

Rev. D. Ch.\^kles White, 
Pastor. St. John's Rectory. 
, * * * 

Ogdensburg. N. Y. 
Jolin H. Ashwood & Son, 
Ogdensburg, N. Y. 
Gentlemen: — I want to commend the Poster Ad- 
vertising Association for the splendid work they 
are entering upon in their "uplift movement for 
the good of humanity." The great poster depict- 
ing the Birth of Christ is fine. I am more than 
pleased to know that you personally are so inter- 
ested in the work and have done, so far, your 
part of the great work so faithfully. 

Receive my congratulations and best w-ishes, with 
a Merry Christmas and a Happy New Year. 
.Very truly yours, 

Charles P. Fields, 
Pastor, First Baptist Church. 

* * * 

Syracuse, N. Y. 
To Mr. George Castner. 

Dear Friend: — I comi)liment you most highly on 
the idea, and I am sure that it will give as much 
pleasure to others as it does to me. Wishing vou a 
Merry Christmas, I am, 

Yours sincerely, 

Fr.\ncls J. QuiNN, 
Church of St. Anthony of Padua. 

* * • 

Auburn, N. Y. 
Gentlemen: — It gives me great pleasure to forward 
to you a copy of the resolution adopted by the Pres- 
bytery of Cayuga at its session held in Auburn, April 



14, 1914, relative to the religious posters which your 

Association places from time to time on the boards. 

Respectfully, 

Rev. E. Lloyd Jones. 
"The Presbytery of Cayuga at its session held in 
Auburn, April 14, 1914, commend most heartily the 
Billboard Association for its lithographs bearing upon 
the great truths of the Christian life, and wish to 
acknowledge this as an indication of the growing 
desire of business organizations to help in the cause 
of religion and morality. 

"Attest, E. Lloyd Joxes. 
"Stated Clerk." 

* * * 

New York. N. Y. 
Mr. Barney Link, President, 

Van Beuren & New York Billposting Company. 
Dear Sir: — In addition to your letter of December 
10, the Rev. Chas. J. Smith of Holy Trinity Lutheran 
Church spoke to about thirty ministers at a meeting 
of the Adelphi Club vvith regard to your poster, 
"The Nativity." 

The men expressed great appreciation of what 
the Poster Advertising Association, Inc., has under- 
taken. 

As I happened to be called upon to preach in the 
First Moravian Church last Sunday morning and in 
my own church at night, I read your letter at both 
services and commented upon its significance. 

Assuring you of the great joy the movement has 
brought to me, and, I believe, to many other. I 
remain, 

Very truly yours, 

Victor G. Fli.nx, 
Pastor, Third Moravian Church. 

* * * 

Auburn, N. Y. 
-Mr. Joe A. Wallace, 

Wallace Billposting Co., 
Oswego, N. Y. 
Dear Sir: — Herewith please find copy of resolu- 
tions passed by our Men's Association of Central 
Presbyterian Church last Sunday. 

Resolved, that we express to the proper authori- 
ties our appreciation for the posting of the Special 
Educational posters, and that we heartily approve 
of this plan as an effective means for the stimu- 
lating of higher ideals among our citizens, espe- 
cially the boys and girls. 

Yours truly, 

G. W. iRwix, Secretary. 

* * * 

New York, N. Y. 
Van Beuren & New York Billposting Company. 

Dear Sirs: — May I exjiress my hearty appreciation 
of your action in placing on the billboards your 
beautiful Christmas poster? I saw several copies 
of it on the billboards in this city yesterday. It is 
dignified and impressive and will add very much 
to the Christmas spirit and to the real religious 
influences of the season. It is inspiring to have 
such things taking place, and I thank you for calling 
my attention to the matter. 

Very sincerely yours. 

WlLLI.\M PiKR.SON Ml UliU.L. 

Minister. The Brick Presbyterian Church, 

* * * 

New York. N. Y. 
Mr. Barney Link. 

Dear Sir: — Thank you for your favor of the 10th 
instant, with its interesting suggestion, the prac- 
tical application of which 1 have already chanced 
to see. 1 find it difficult to ox|)ress my appreciation 
both of the idea and its execution. Such a move- 
ment, under such auspices, cannot fail very mate- 
rially to further your aim of an "u]ilift movement 
for the good of humanity." While the work itself 
was splendidly done and exceedingly impressive, for 
my own part I am more impressed by the spirit 
which conceived the idea and has put it so beau- 
tifully into effect. Such a spirit of unselfish service 
cannot fail to do us all good, and. for my part, I 
want to express my heartiest appreciation and cor- 



(12) 



EDUCATIONAL P O S '1^ E R S 



dial thanks for your efforts in this direction, and 
the hope that you may find sufficient support, If 
not from the public at large, at least from the knowl- 
edge of the good you are doing, to continue along 
these lines. 

Very faithfully yours. 

G. ASHTOX Or.DHAM, 

St. Luke's Church. 

* * * 

New York, N. Y. 
Van Beuren & New York Billposting Company. 

Gentlemen: — I desire to commend you for your 
"Uplift movement for the good of humanity." Your 
picture of the "Nativity" cannot fail to do good. The 
heart is reached though the eye-gate. Anything that 
will lift the thoughts of men to God in this strenuous 
age is worth while. Your effort is worthy of all 
praise. The Master Himself must be pleased with it. 
Very sincerely, 

James H. Hoadlet, 
Greenwich Presbyterian Church. 

* * * 

New York, N. Y. 
Mr. Barney Link, President. 

Dear Sir: — I saw yesterday for the first time your 
large poster respecting the nativity referred to in 
your letter of December 10, and was exceedingly 
pleased with everything connected with it. I feel 
sure that it will be of much use at this season in 
encouraging the proper appreciation of this, which is 
distinctly Christian. I want you to be sure of my 
appreciation. Very sincerely yours, 

Oscar M. Voorhee.s, 
Minister, The Mott Haven Reformed Church. 

* * * 

New York, N. Y. 
The Poster Advertising Association, 
Chicago, 111. 
Gentlemen: — We are much interested in the bill- 
boards which you are displaying in different parts of 
the country. Would you please give us some infor- 
mation concerning your latest one on the picture 
which illustrates the idea of children attending the 
church service? 

Enclosed find stamped envelop for reply. 
Yours very truly, 

The Homiletic Review, 
R. Scott. 

* * * 

New York, N. Y. 
Mr. Barney Link, 

Dear Sir: — I have read with interest your letter 
about the uplift posters you are undertaking, and 
shall watch for them. I trust you will undertake 
things that are worth while. There is plenty of 
need, and the public will read. 

Yours very truly, 

RoDERT R. White, 
Pastor, Faith Presbyterian Church. 

* * * 

New York, N. Y. 
Dear Sir: — I think this kind of display will pay. 
It is a good thing to arrange it. Modest and mild 
as the church may be, it must elbow its way in 
with the other multiform interests of modern times 
to get a hearing. We must make a bid for men's 
interest along with other things to-day, and use means 
that "arrest" men's attention. Of course some will 
accuse you of low self interest. I prefer to believe 
you have shown a fine spirit. 

Sincerely yours. 

Rev. H. E. Clute. 
Holy Nativity Church. 

* * * 

Brooklyn, N. Y. 
Mr. Barney Link, 

My Dear Mr. Link: — May I extend to you and 
your association my hearty congratulations on the 
success of your poster, "The Nativity?" I have 
seen it in various parts of the borough, and cer- 
tainly you have put it in the most conspicuous 
places. I am impressed with the entire effacement 



of your organization in this matter, as there is no 
indication on the picture that it is your organiza- 
tion which has put this beautiful scene before 
the public. It stands out as a thing of beauty in 
many an ugly spot, and I rejoice to think of the 
service to the eye which you are making, as well 
as the inspiring suggestion which the picture itself 
makes to the spirit of every beholder. I want you 
to know that this piece of noble servcie on your part 
is deeply appreciated. 

With all good wishes for the Christmas season. 
Very truly yours, 

Howard Mei.isii, 
Church of the Holy Trinity. 

* * * 

New York, N. Y. 
Gentlemen: — Your idea is grand and noble, and 
meets with my hearty approval, to be sure. I trust 
that by your "Uplift Movement," as you call it, 
some of the sins of billposter advertising will be 
atoned for. You deserve credit, great credit, for 
this new idea, and may Heaven reward you. 
Respectfully, 
Rev. Eusebiu.s Schlingmann, 
Monastery of St. Francis of Assisi. 

* * * 

Brooklyn, N. Y. 
Gentlemen: — Accept the thanks and blessing of 
the Session of this church for the splendid poster 
marking your contribution to make the Kingdom 
of God, the Kingdom of Men. 

Yours sincerely, 

Robert Jeksen, 
Moderator and Pastor. Ainslie St. Pres. Churcli. 

* * * 

New York, N. Y. 
Dear Mr. Link: — I thank you very much indeed 
for your letter of to-day in re Nativity Poster. 
This is wonderful good news, and I shall read this 
letter, as Illustrating my theme, to our congrega- 
tion on the coming Sabbath. I am sure that re- 
sults will accrue from this innovation far beyond 
our ability to estimate. 

With great regard and best wishes for you and 
your associates. 

Very sincerely yours, 

A. Edwin Keigwin, 
Pastor, Vest End Presbyterian Church. 

* * * 

Brooklyn, N. Y. 
Mr. Barney Link, 

President, Brooklyn Poster Adv. Company. 
Dear Mr. Link: — Accept, please, my sincere com- 
mendation of the company's effort of co-operation 
in the uplift of human hearts. You could have 
adopted no more helpful means than you have 
chosen: and the countrywide presentation of the 
world's peerless story, in such a beautiful form, will 
greatly aid every song and sermon that will publish 
again the tidings of the Christ. 

As a minister of His gospel, 1 thank you for your 
valued assistance. 

Sincerely yours. 

Alexander Woulters. 
First Reformed Church of Willlamsburgh. 

* * * 

Brooklyn, N. Y. 
My Dear Sir: — I beg to congratulate your associa- 
tion on the fine work you have done in presenting 
the great picture of the "Nativity" before our com- 
munity. Your action is not only In the nature of 
an "uplift" movement, but is also a step toward 
bringing art into more intimate relation to life. 
We separate art too much, locking the master- 
pieces in museums, in contrast to the method of 
classic Greece and of medieval Europe, where the 
highest artistic productions were made to serve the 
community. 

Yours cordially, 

F. Lacey, 
Pastor. Church of the Redeemer. 



(!■!> 



EDUCATIONAL POSTERS 



Brooklyn, N. Y. 
Barney Link, Esq., Pres., 

Brooklyn Poster Adv. Co. 

My Dear Sir: — Your cordial letter reached me 
recently, and I hasten to express my heartfelt appre- 
ciation of your lofty plan. 

I can imagine nothing that will so fully arrest 
the attention and arouse the interest of the people 
as this plan. Many a heavy-hearted man and woman 
in our cities — and there are many of them — will 
feel that there is hope in Christ, the Savior of Han. 
Your movement must have been inspired by God 
Himself, and you will receive His blessing. Cer- 
tainly no method of uplift for the good of humanity 
could be more human and compassionate and helpful. 

May God bless all of your men who projected 
this effort and who participated in it. 

With all good wishes. I am your brother in Christ, 

\V. G. McCre.\dy. 
St. Peter's Rectory. 



^ * * 



Brooklyn. N. Y. 
Mr. Barney Link. 

My Dear Mr. Link: — Allow me to congratulate you 
upon the very happy idea of giving poster display 
to "The Nativity." That kind of thing breathes 
full of the Christmas spirit, and I believe It will 
accomplish much good, and at the same time I 
hope it will bring a deep sense of joy and satisfac- 
tion to your own heart. 
With best wishes. 

Faithfully yours, 

W. B. Wallox. 
Pastor, First Baptist Church. 

* * * 

Brooklyn, N, Y. 
Brooklyn Poster Adv. Company. 

My bear Mr. Link: — Your circular letter of the 
10th came duly to hand. Now I have seen that 
wonderful picture in a number of places, and I 
wish to express to you, in the most emphatic way 
that I can, my personal commendation of this re- 
markable innovation. Whoever fathered the thought 
of this matter certainly is worthy of credit, but the 
greater credit is due to your organization, which 
has carried this matter out. Day before yesterday 
I saw a boy standing as in a kind of trance before 
the picture. I saw him from a car which had 
stopped just opposite and had no opportunity to 
speak to him. The enterprise will do good. 

With best wishes, I am, 

Yours truly, 

Joiix H. Kehi!. 

Pastor, Arlington Avenue Presbyterian Church. 

* * * 

Brooklyn, N. Y. 
Mr. Barney Link. 

My Dear Sir: — I wish to express my most hearty 
approval of the Poster Advertising Company's effort 
to "inaugurate an uplift movement for the good 
of humanity." The thought and the way you have 
expressed it are both most commendable. And, in- 
cidentally. "The Nativity" is the most artistic thing 
I have seen upon the billboards in a long time. 
What its effect will be will not be known until 
I he day when all good influences shall be revealed 
in their relative importance, but we may be assured 
that no honest effort to do good shall ever fail. 
Yours sincerely, 

Ai.L.w Doriir,.\s Cahi.ii.k, 
Pastor, Throop Avenue Presbyterian Church. 

* * * 

Brooklyn. N. Y. 
Brooklyn Poster Adv. Company. 
Mr. Barney Link, President. 
My Dear Sir: — I desire, before the great festivi- 
ties of Christmas are upon us. with all their at- 
tendant joys and happiness, to express to your 
company and associates my personal appreciation 
and gratitude, and my congregation joins with me. 
in the very beautiful effort you have made to bring 



before the public, in the most chaste and refined 
manner, the great thought of Christmas, namely, 
the Nativity. I cannot adequately express the great 
feeling of satisfaction and gratitude your letter 
brought me. It makes me feel that, after all, our 
efforts have not been in vain — that the commemora- 
tion of the coming of the Christ in the flesh has been 
and is now being deeply felt abroad. It is a wonder- 
ful thing that a business corporation, such as yours, 
should deem it worth while to expend such a large 
sum of money, without any ulterior motive, to bring 
to the minds of the public the thing for which we 
celebrate Christmas. I trust you may never be- 
come discouraged in your good efforts. 1 took the 
liberty to read your letter to my congregation at 
both services Sunday a week ago. I believe these 
things should be sung abroad. Thanking you most 
heartily and wishing you a blessed Christmas, 
Sincerely yours. 

Rev. C. F. Ixtk.manx. 
Pastor, Grace Episcopal Luthern Church. 

* * * 

Brooklyn. N. Y. 
Barney Link, Esq. 

Dear Sir: — The placing of the Nativity scene on 
billboards all over the country is a splendid thing 
to do and will be an important influence in the 
spread of the Christ spirit. 

There is a suspicious spirit, which always looks 
for selfish motives, and I have been much distressed 
by the reception of the news by the first two per- 
sons to whom I told it. 

The first one said it was perhaps done to forestall 
the criticism which was being made against the 
ugliness and intrusiveness of many billboards and 
to give the impression that they were not merely 
selfish blots upon the landscape, but were working 
for the public welfare. 

The second said that this picture had been com- 
monly shown with an "ad" beneath for Trommer's 
Beer, and that the real purpose in this case was not 
to spread the Christ spirit, but to advertise the beer. 

I want to assure you that I believe that your letter 
properly describes the motives of the Brooklyn 
Poster Advertising Company. As one of the com- 
munity, I thank you personally for this act of public 
spirit. 

I cite these criticisms merely to help you to meet 
the situation as well as possible, but to ask you not 
to be in any way hindered by such unwillingness 
to believe that it is possible for hearts to be swayed 
by unselfish motives. 

Most faithfully yours. 

William Cheafe Chase, 
Christ Church Rectory. 

* * * 

Brooklyn, N. Y. 
Brooklyn Poster Adv. Company. 

Dear Sirs: — I want to express my unqualified ai> 
proval and hearty commendation of your splendid 
"Uplift Movement," the first evidence of its useful- 
ness appearing in the beautiful picture of the Birth 
of Christ, posted at this opportune time, all over 
the city. The angles which sang the first Christmas 
song will surely rejoice to see the "Glad Tidings" 
they brought heralded anew in these beautiful pic- 
lures. God bless you and the fine work you have 
undertaken. 

Cordially yours, 

E. HlMPHItlES, 

Pastor, First Primitive Methodist Church. 

* ♦ * 

Brooklyn, X. Y. 
Barney Link, 

President, Brooklyn Poster Adv. Company. 
My Brother: — God bless you and your association 
for this imique expression of your appreciation of 
the great heart need to-day in Brooklyn. The world 
is dying for .lesus. We have every vile thing on 
earth put before the eyes of children on our streets 
and in the shows, and now I thank God for your 
GREAT ENDEAVOR. It is a fresh streak of sun- 



(14) 



V. 1) U C A T I O X' A L P O S T K R S 



shine coming at tliis time tlirougli a rift of the 
gloom clouds that have darkened our pictorial world. 
Halleujah! Can you blame nie for shouting? Ten 
years ago I figured on having ten thousand bill- 
posters. 12 by 15, of this letterhead struck and re- 
ceived the prices, but. my cash being low, I had to 
defer, and now God is answering, through your 
advertising company, the prayer that I was burdened 
under years ago. Let us then thank Him. I want 
to thank you for the beautifully written letter of 
the 10th. Surely you must have a very splendid 
and sensitive, yes, refined, soul to express your 
meaning as you have in this beautiful letter to me. 
I shall write about it to our church papers, and 
you may not hear the last of it for a long while. 
As suggestion, why not take up the subject for 
Good Friday, "The Resurrection?" And this will 
give moral tone to your business. And then, later, 
for the Ascension, that conies in May? You have 
splendid opportunity in your line that few busi- 
nesses have. God bless you all. I herewith enclose 
key to this letterhead and invite you all any time 
you may have chance to drop into my little church 
and hear the Gospel and about the "Nativity." 
Good-bye. 

Yours for souls, 

H. W. Hodge. 



Ellis Island, New York Harbor. 
j[ej,„-. -- Beuren & ^•""- York B. P. C'>. 

Dear Sirs: — Your letter of the 10th instant, ad- 
dressed me at 306 Jlulberry street, was forwarded 
to me. I am impressed and pleased with its con- 
tents. 

Allow me to express to you my personal appre- 
ciation of the high public service you have ren- 
dered by means of the beautiful poster of Christ's 
Nativity. I have carefully noted and examined it, 
both in New York and Paterson, and I think it 
a superb work in itself and in the prominence 
given it by you where the people can freely see it. 
The coloring, sentiment and teaching of this 
poster single it out for special notive, and your 
company, in my opinion, for especial commendation 
for thus generously displaying it in our cities. 

I believe that the blessing of the God who has 
created us all brethren, and gave us His most 
precious gift of Christ at this time, will Himself 
bless your efforts. It will be a pleasure to me to 
speak of this to others, and hope that what you 
undertake now or in the future In this cause will 
be prospered and appreciated. 

Sincerely yours, 

Rkv. Eliot White, 

New York Protestant Episcopal City Mission 
Society. 



Albany, N. Y. 

Enclosed find list of the educational posters sent 
us — "The Nativity." 

They have excited a great deal of comment. Sev- 
eral of our ministers have spoken and 'phoned to us 
expressing their approval. This morning we re- 
ceived a letter of commendation from the Episcopal 
bishop of this diocese. 

On Sunday, Dr. Clarke, superintendent of the State 
Sunday School Association, 'phoned us his approval 
and asked for one of the posters to be hung up in 
his office. He also stated that if we would furnish 
one of these posters mounted he would hang it be- 
hind the pulpit at the convention of the State Sun- 
day School Association to be held in the near future 
at Binghamton, and give favorable comment on it. 
This I promised to do for him. The work of this 
Sunday-school association is the instructing of vari- 
ous Sunday-school teachers of all denominations and 
providing them with facts and data to help make 
interesting their work to the various pupils. This, 
you will appreciate, is educational and of such broad 
interest as will warrant a little special consideration 
from us. 

Dr. Clarke addressed a Sunday school here Sun- 



day and spoke of the great assistance these posters 
would be to them, particularly emphasizing the fact 
that it was a recognition by people not connected 
with their work of the value of the Sunday-school 
influence and advised all pupils to look up the post- 
ers on the billboards and study them. 

In conversation with Dr. Clarke to-day, it occurred 
to rue that the Ministerial Association or clergymen 
and men in similar positions might help in the se- 
lection of the subjects for future posters. 

If you think the suggestion is worthy of it, you 
can present it, and such additional thoughts on the 
subject as may come to you, to the committee in 
charge of future issues of the educational posters. 
Very truly yours, 

F. B. Fitch. 



Albany, N. Y. 
Poster Advertising Association: 

Albany Central Woman's Christian Temperance 
l^nion (representing 150 women of the city of Al- 
bany) desire to express to the Poster Advertising 
Association, in the name of their Purity Depart- 
ment, their deep appreciation of the beautiful poster 
of "The Nativity" given to our city, and their hope 
that the good work may continue. 

G. Foster, 
Corresponding Secretary, Albany Central W. C. T. U. 



Albany, N. Y. 
Mr. Barney Link, 

President New York Billposting Company. 
My Dear Sir: — Through our department of "Purity 
in Literature and Art," the Woman's Christian Tem- 
perance Union membership of this city desires to 
congratulate you on the campaign of education so 
beautifully planned, the first evidence of which is 
shown in "The Nativity," posted throughout the 
city. The coloring, the size, the subject, the modesty, 
which obscures even the name of the donors, are 
all most excellent, and we wish you to know that 
this beautiful idea is greatly appreciated by the 
better class of people generally. 

It is truly an "uplift," and the good done may only 
be reckoned in eternity. 
Yours to help lift up. 

Very sincerely, 
(Mrs.) Carolyn E. Lindsay. 
President, Woman's Christian Temperance Union. 



Buffalo, N. Y. 
Whitmier & Ferris Company, 
City. 
Permit me to express my appreciation of the 
Christmas picture of the poster advertisers. 

It was a good picture and was a benefit to many 
people, I have no doubt. 
A fine Christmas thought! 

Most sincerely yours, 

John C. Ward. 
Rector of Grace Episcopal Church. 



Buffalo, N. Y. 
Whitmier & Ferrie Co., 
Buffalo. N. Y. 
Dear Sirs: — I beg to acknowledge the receipt of 
your letter of December 19, informing me of your 
purpose to exhibit an artistic picture of the Birth of 
Christ at twelve of your advertising stands. I am 
very much interested in your plan and desire to 
express my congratulations on conceiving of this 
excellent idea. And I also appreciate how much it 
contributes to the Christmas spirit and to the pro- 
motion of higher ideals of community life. I shall 
watch for the appearance of this picture at some 
of the stands you mention and shall take pleasure in 
calling the attention of people to your pictures. 
Yours very truly, 

Wm. H. Boocock. 



(IS) 



E D U C A T I (3 N A L POSTERS 



Buffalo, N. Y. 
The display of the Humanity posters has certainly 
created wide interest here; in fact, they are the talk 
of the town, and we can say unhesitatingly that this 
is the best move ever made by the Poster Advertis- 
ing Association. 

Yours very truly, 

Wjiitmiek & Ferris Co., 

By W. J. Felne. 
* * « 

Buffalo, N. Y. 
The Whltmier & Ferris Co. 

Gentlemen: — Please allow me to thank and con- 
gratulate you most heartily on your recent poster 
exhorting parents to take their children to church 
and thus start them right on the way of life. 

All good men interested in the welfare of society 
have, I am sure, been highly gratified by the move- 
ment of the Bill Posters' Association, evidenced by 
the three moral posters w'hich they have displayed 
during the past winter. 

Sensational and indecent advertisements have as- 
sisted powerfully in the spreading of vice. The As- 
sociation of Bill Posters' have it in their power by 
declining to post such bills and by putting up those 
of instructive and moral character, to counteract 
much evil and exert a vast influence for good. 

Again thanking you and wishing all success to 
your excellent movement, I am, gentlemen. 
Respectfully yours, 
(Signed) J. H.wen.s Rkhakds. S. J., 
Dean Canisius College. 



The business world can do an enormous amount for 
themselves, as well as for humanity, in propagating 
through the eye the spirit that was in Jesus Christ. 
I think you will do more than you know in this in- 
stance. 

I rejoice in your effort and the spirit which 
prompts it. 

Yours very cordially, 

NORM.\.V B. B.VRR, 

Superintendent Olivet Institute. 

* * * 

Chicago, 111. 
Mr. B. W. Robbins, 

American Posting Service, 
Chicago, 111. 
A fine thing. Success to you. 

E. J. Rand.\i.i„ 
St. Barnabas' Church. 

* * * 

Chicago, 111. 
American Posting Service, 
757 W. Jackson Blvd., 
Chicago, 111. 
Gentlemen: — I saw the Great Poster today, and I 
wish I were a millionaire instead of a pauper, for I 
believe that this old, old story, revealed through the 
poster, cannot help but convey a powerful message to 
the minds of men, and I am sure that the children 
will receive much benefit. 

Yours very truly, 

E. L. Reiner, 
Minister Waveland Avenue Church (Congregational). 



Chicago, 111. 
Mr. J. H. Longeman, 
Steger Building. 

Dear Sir: — It has given me great pleasure to see 
and to read about the display of Christmas pictures 
so generously provided by the Billposters' Associa- 
tion. In Minneapolis, Springfield, Philadelphia and 
Peoria, as well as in many parts of Chicago, I have 
heard personally of the wide interest created by these 
pictures. 

As it is my work to promote religious education 
throughout the continent for the children under the 
teens, I consider this one of the most valuable con- 
tributions ever made in a public way and through 
you wish to express my hearty thanks to those who 
were instrumental in bringing it about. 

If it were possible to secure a copy, I should like 
one that could be placed upon the walls of our annual 
Training School held at Conference Point, Lake Ge- 
neva this summer. If you could advise me where to 
make application, I will be greatly obliged. From 
some source I think a copy has been secured for the 
International Sunday School Convention to be held 
at Chicago in the Medinah Temple, June 23-30. 

Wishing you Godspeed in such helpful enterprises. 
Most cordially yours, 

Mary Fo.steb Bryner, 
Elementary Superintendent, International Sunday 

School Association. 

* * * 

Chicago, III. 
American Posting Service, 

757 W. Jackson Blvd., Chicago, 111. 
Gentlemen: — I wish to congratulate you upon your 
slpendid idea of a great poster masterpiece bearing a 
Christmas message. May God bless you in your good 
work. 

Cordially yours, 

John M. Deax, 
Minister the Second Baptist Church. 
+ * * 

Chicago, 111. 
Mr. B. W. Robbins. 

757 W. Jackson Blvd., 
Chicago, 111. 
Dear Mr. Robbins: — I wish to express my apprecia- 
tion of the American Posting Service In placing a 
poster depicting the birth of Christ throughout the 
cities of our country. 



Chicago, 111. 
Mr. B. W. Robbins, 

President American Posting Service, 
757 W. Jackson Blvd., Chicago. 
My Dear Sir: — I have to acknowledge your favor 
of the 13th inst. and to thank you for the informa- 
tion you give me concerning the poster on the Nativ- 
ity of our Lord, which is to be displayed from this 
time on. It is very significant that your Service 
should feel justified in the expense of this poster and 
I earnestly trust that your hope will be realized of 
contributing to the benefit of humanity by calling at- 
tention to Him who is its Lord and Master. 
Yours very truly, 

W. S. Plumer Brtan-. 
Pastor the Church of the Covenant. 

* * * 

Chicago, 111. 
Dear Mr. Robbins: — I know our people will appre- 
ciate what you are doing for the spiritual uplift of 
humanity. It certainly will reach a great number of 
the 75 per cent, outside of the church of today. It 
will be a sermon preached to thousands every day. It 
is the best means to reach the masses. Am happy 
with you. 

Yours. 

B. C. Ott. Pastor. 

* * * 

Chicago, 111. 
John H. Logeman, 

National Secretary, 

Poster Advertisers' Association, 
Steger Bldg., Chicago, 111. 

Dear Sir: — Representing the International Sunday 
School Association, covering North America, with a 
Sunday-school constituency of over sixteen millions, 
we desire to express our high appreciation of the 
splendid enterprise of your Association in placing 
the billboards throughout the land, carrying the 
Christmas picture and the Christmas spirit. This is 
a most unusual thing and worthy of more than usual 
commendation. 

In one of the articles which appeared, in connec- 
tion with the reproduction of the picture, in a great 
daily paper, we find these words: 

"Last summer there was a convention at Atlantic 
City of the Poster Advertising Association, a na- 
tional organization covering this country and Can- 
ada. During this convention a feeling took form 



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EDUCATIONAL POSTERS 



that an organization with such resources for pub- 
licity should do something to aid the uplift of 
humanity, something to inspire the young and old, 
to build up the broken-hearted and to help lead all 
meii and women to a consideration of the higher 
life." 

This is certainly a lofty and worthy motive, in- 
spiring a beautiful deed. We believe the good that 
■will be done will be beyond computation. 

There are over a million and a half of Sunday- 
school teachers in North America. They always pay 
much attention to the Christmas story at this time 
of the year. Nevertheless, your picture arouses in- 
terest, not only among Sunday-school people, hut 
among many others, and we believe thousands of 
hearts will be warmed and many a life sweetened 
as all lives are sweetened when they contemplate the 
matchless story of the Savior of the World. 

Sincerely yours, 
The Interxatiox.\l Suxd.w School Associ.\tion, 

F. A. Wells, 
Chairman, Executive Committee. 
E. K. Warren, 
Chairman Central Committee. 
Marion Lawrance, 

General Secretary. 

* * * 

Chicago, 111. 
The American Posting Service Co., 
757 W. Jackson Blvd., 
City. 
Dear Sirs: — I have received your communication of 
the 17th inst. I have seen the beautiful and impress- 
ive poster, and I desire to commend your plan. I 
think there is a great and productive field for this 
kind of work. 

I believe the picture will speak largely to the mul- 
titude. 

Assuring you of my most hearty accord, I am, 
Yours sincerely, 

EvETT Knight Hester. 

Pastor Bowen M. E. Church, 

* * * 

Chicago, 111. 
Mr. B. W. Bobbins, 

American Billposting Service, 

757 W. Jackson Blvd. 
My Dear Sir: — Your favor of December 12 was 
duly received, calling attention to the fact that the 
billposting advertising interest of America had de- 
cided to display a large poster depicting the birth 
of Christ. 

I certainly compliment you upon this effort to 
bring before the passing crowd at this season of the 
year the great story of the birth of Christ, and 
your method cannot fail to be a great educational 
movement. May it cause many to inquire the true 
significance of the picture until at last they learn 
the message of the old, old story. 
Believe me. 

Sincerely yours, 

E. Fielding, 
Major-General, The Volunteers of America. 

« * * 

Chicago, III. 
American Posting Service, 
757 W. Jackson Blvd. 
Dear Sirs: — Yours with regard to the Christmas 
poster which you are using about the city is re- 
ceived. This is one of the finest expressions of the 
prevailing power of the angel's song, "Peace on earth, 
good-will to men," that I have recently come in 
contact with. When this spirit can take possession 
of every community, civic and industrial enterprise, 
His kingdom surely will have arrived. Thank you 
for the thought and for the ability to carry it out so 
well. 

Fraternally yours. 

B. F. Aldrich, 
Parish Minister, The New First Congregational 
Church. 



Chicago, 111. 
Mr. W. B. Robbins, 

American Posting Service, 

757 W. Jackson Boul. 
My Dear Mr. Robbins: — I am interested and de- 
lighted with the information contained in your favor 
of the 13th in the matter of your Christmas posters. 
I do not know of anything that will prove more 
striking, if it is executed as you say it is, than the 
great masterpiece you propose to introduce. I hasten 
to extend my sympathetic congratulation upon the 
high ideals of the American Posting Service as ex- 
pressed in your letter. 
With all good wishes, believe me, 
Sincerely yours, 

Wm. C. Covert, 
Pastor, First Presbyterian Church. 
P. S. — I have seen the poster and consider it a 
superb contribution to the Christmas uplift. C. 

* * * 

Chicago, 111. 
Mr. John H, Logeman, 
Secretary Poster Advertising Association, 

1620 Steger Building, Chicago. 
Dear Sir: — The undersigned, representing the 
Session of the First Presbyterian Church of Evans- 
ton, takes pleasure in stating that at a meeting of 
the Session held recently, a resolution was unani- 
mously adopted thanking you people for the fine work 
that your association is doing in regard to the educa- 
tional posters displayed. The Christmas poster was 
certainly a fine work of art and calculated to do 
much good as well as the one now on the boards. 
These two give a guarantee of the quality of those 
to follow. We want to assure you that we believe 
that for this kind of work you will be repaid in more 
wavs than one. Yours respectfully, 

C. D. B. Howell, 
Clerk, Session of First Presbyterian Church, 
Evanston, 111. 

* * * 

Morgan Park, 111. 
Mr. B. W. Robbins, 
Chicago, 111. 
My Dear Sir: — Your letter is before me and I wish 
to congratulate you and your service on the unique 
and worthy plan you have outlined. It is certainly 
cause for gratitude when men in all departments of 
life are recognizing their part and privilege in con- 
tributing to the highest and best. 

I am persuaded that much good will come of it and 
that before many years are gone it will be impossible 
for the same boards to bear the likeness of Him who 
represents the best and the advertisements that cre- 
ate a market for the things that are the worst in our 
social and political life. Success to your plan and its 
final victory. 

Respectfully yours, 

Alli.sox F. Clark. 
Minister the Morgan Park Methodist Episcopal 
Church. 

* * * 

Norwood Park, 111. 
American Posting Service, 
Chicago, Illinois. 

My Dear Sirs: — This morning I saw your poster 
masterpiece of the birth of Christ and was so much 
impressed with it that I stopped and looked at it for 
some time. Some friends were with me and we won- 
dered who could be so benevolent as to go to the ex- 
pense of such a work as that, for there was no adver- 
tisement in connection with it. We thought some 
neighboring church had done the work. 

When I came home that evening I received your 
letter explaining the plan of the educational move- 
ment for the spiritual Uplift of Humanity and this 
first move in giving to the cities this beautiful pic- 
ture at this season of the year. 

I take this opportunity to thank you personally for 
the beautiful spirit you have shown. Your message 
in that picture will help many a struggling one in the 
city streets. To me it is refreshing, a breath of fresh 



(17) 



EDUCATIONAL POSTERS 



air from the great business world, reminding me that 
it is not all sordid and selfish. Again thanliing you, 
I am. 

Faithfully yours, 

J. Frank Andebso.x, 
Pastor Methodist Episcopal Church. 

* * * 

Oak Park. III. 
Western Bill Posting Co., 
757 W. Jackson Blvd., 
Chicago. 
Gentlemen: — I wish to express my appreciation of 
the Christmas poster your organization is posting 
throughout the country. While in Detroit this week 
I saw one of them and was very glad to learn 
through your letter of its origin and purpose. 
Cordially yourg, 

MiLTO.N- J. NOKTOX. 

Pastor Third Congregational Church. 



sure the disinterested effort of your association on 
behalf of the Christmas spirit will result in great 
good. 

It would be a pleasure to know that your associa- 
tion intended to give us a little Christmas of this 
sort every week in the year. 

Wishing you and your force a Jlerry Christmas 
and a Happy Xew Year, I remain. 
Yours very truly, 

F. E. R. Miller. 
Pastor, First Baptist Church. 



Galesburg. 111. 
Have you noitced the beautiful Christmas pictures 
on the billboards about town? They bear the words. 
"Ask your Sunday-school teacher." In our school 
to-day the Christmas story will be told and ex- 
l)la:ned once more. Everyone should hear it. 

Cextr.vl Congreg.\tio.n.\l Church. 



Galesburg. 111. 

The Johnson Advertising Service: — I had already 
noted the posters to which you call my attention. 
I am very glad to have a chance to express to you 
my appreciation of this movement for the general 
ui>lift. I am sure these pictures help much in very 
decided ways. It has been my pleasure to speak 
of the plan with approval, and I will do so at every 
opportunity. 

Please convey to the association the assurance 
of the high favor with which the movement has 
been received. 

Faithfully, 

Sn-.XUT M. C.VMPBELL. 

Pastor, Presbyterian Church. 



Galesburg, 111. 
Mr. O. J. Johnson. 
Galesburg, 111. 
My Dear Sir: — Yours of December 1.5 relating to 
the Christmas posters on the billboards came to 
hand last week. I have observed the pictures with 
much pleasure, and was glad to refer to them in 
our Sunday service. Our Sunday School adopted a 
resolution commending the poster advertising inter- 
ests for this movement, and I am sure that you 
will hear nothing but applause for this good work. 
Very sincerely yours, 

Ch.\I!les B. McKinley. 
Pastor, Central Congregational Church. 



Galesburg. 111. 
Mr. O. J. Johnson, 
City. 
yiy Dear Mr. Johnson: — It was a handsome thing 
for the Billposters' Association to do to place 
throughout the country the beautiful poster repre- 
senting the birth of Christ in the manger at Beth- 
lehem. The posters will call to mind the Saviour 
of the world to many who have almost forgotten 
Him and His mission on earth. I want to thank 
you personally for what you have done for the peo- 
ple of our own city in placing five of these posters 
in such conspicuous places. 

Sincerely yours, 

C. W. WiLLiA.M.s, Evangelist. 
« ><< « 

Galesburg. Ill 
Mr. O. .1. Johnson, 

Johnson Advertising Service, 
City. 
Dear Sir: — Your communication of to-day relative 
to the posters which have been put upon your 
boards deserves an immediate and hearty response. 
I have already commended your work to my con- 
gregation, and expect to publish an article in this 
week's Baptist Fellowship in further praise of your 
effort. 

The poster depicting the birth of Christ is a work 
of art, which at once arrests attention, and I am 



Galesburg, 111. 
Everyone has noticed with delight the art posters 
placed on the billboards of the city. The picture 
of the birth of Christ is a masterpiece of its kind, 
a great poster, 9 feet high and 21 feet long. The 
passage of the scripture prompting the picture is on 
the title plate, and the legend, "Get your Sunday- 
school teacher to tell you the story," in the lower 
right-hand corner. The Poster Advertising Associa- 
tion, Inc.. of which Mr. O. J. Johnson is the local 
member, is to be commended for its generous con- 
tribution to the Christmas spirit and theme. 

The B.\ptist Fellowshit. 



Joliet, 111. 
Joliet Bill Posting Co. 

Gentlemen: — The idea to use your great profession 
also for something nobler and higher than only 
money and lust (as too many posters do) will meet 
not only with my most cordial approval, but also 
with that of God and of all self-respecting men and 
women, and I am sure that in the end it will bring 
on you and on your profession greater gain, both 
morally and materially. 

Very truly yours. 

Rev. M. Gemhrixi, 
Pastor St. ."Anthony's Church. 

* * * 

Rockford. 111. 
Mr. Harry E. Crampp, 
Rockford, 111. 
My Dear Sir: — Your favor of the ISth, announcing 
the posting of "The Nativity" on the billboards of 
the city, received. It undoubtedly will attract wide 
attention, and will, I am sure, do great good. 

The billboards of the country are exerting a wide 
influence — wider than most people realize. This is a 
step in the right direction. I trust that you and the 
organization which you represent will use your influ- 
ence to make our billboard.s an influence for wider 
usi'tulness. 

Very sincerely yours, 

M.Mii.DN H. D.w. 
Pastor, State Street Baptist Church. 



Peoria. 111. 
Peoria Posting Service, 
Peoria, 111. 

Dear Sirs: — Because of the observance on the 
part of many of the members of the assoiuation. 
as well as having their attention called to the mat- 
ter through personal letters sent to the various 
ministers of the city, on last Monday morning, at 
the regular meeting o( the association, the follow- 
ing resolution was adopted: 

"Since the Peoria Posting Service has done so 
much to give new emphasis to the work of setting 
before the public the Birth of Jesus Christ, and 
since the placing of such a poster upon their hin- 



ds') 



EDUCATIONAL P O S T E R S 



boards, marks a step forward in the character of 
service usually done by such companies, 

"Be it resolved, that the association instruct its 
secretary to write a letter to the Peoria Posting 
Service, expressing to it the heartiest appreciation 
and the highest esteem of the beautiful poster 
picture." 

Very respectfully yours, 

B. N. Mi'ititEi.L, 

Secretary of the Peoria Ministerial Association. 



Sterling, 111. 

RESOLUTION OF GRATITUDE TO THE POSTER 
ADVERTISING ASSOCIATION, INC. 
Where.vs, The poster advertising interests of Amer- 
ica have inaugurated an "Uplift Movement for the 
Good of Humanity," utilizing the immense pictorial 
appeal of posters in a way whicli sliall make men 
better by turning their minds to noble and inspiring 
thought ; and 

Where.\s, There has appeared on the several bill- 
boards of our city, simultaneously witli many other 
cities and towns in America, a great masterpiece of 
"The Nativity of Our Lord" of mammoth size and 
exquisite beauty of color and sentiment; and 

Whereas, This is but the beginning of a movement 
in this direction with other similar numbers to fol- 
low; and 

WiiERE.vs, All this good work is being done entirely 
gratuitously with great expense of money, talent and 
space with no other motive but the desire "to con- 
tribute to the spiritual uplift of humanity": and 

■\Vhere.\s, The story of the birth of the Savior of 
age-old uplifting power has been brought to a new 
multitude at this Christmas season with mighty 
power through this unseliish enterprise; therefore we, 
the congregation and Sunday school of the Presby- 
terian Church of Sterling, 111., 

Resolve, To express our most profound appre- 
ciation of this great movement for the uplift of 
humanity in America which has been inaugurated 
by the Poster Advertising Association, Inc. And we 
hereby express our abundant gratitude for the spirit 
and example of your great Association which con- 
templates unselfishly the uplift of the race. 

May God's blessing attend your mighty effort for 
human betterment with His prevailing grace. Ac- 
cept our cordial and cheerful greetings and gratitude. 
Your Christian friends. 
P. W. B.\RR, 
Pastor, First Presbyterian Church, 

E. L. G.u.T, 
Superintendent of Sunday School. 
M.\RTHA W. Barrett, 
Lelia Woi.fusperger, 
Mabel Wheeler, 
Christmas Committee. 

* * * 

Moline, 111. 
Dear Sir; — I take great pleasure in congratulating 
you and your association in the magnificent and 
timely poster portraying the "Divine Story," which 
I have had occasion to see on the billboards. 

It is truly reverential, impressive, uplifting, so 
that even he that runs may read, and trace the spirit 
of joy, good-will and peace to its real source — the 
Divine Babe in the manger of Bethlehem. 
Yours truly, 

J. B. Clems, 
Rector. Sacred Heart Church. 



Rock Island, 111. 
Mr, Charles T. Kindt 

Poster Advertising Association, 
Davenport, Iowa. 
Dear Sir: — The picture is an attractive decoration, 
and surely carries its Christmas message of religious 
significance. No one can measure the good that 
these pictures may do the country over. My first 
impulse was to write you a personal letter, as one 



of the pastors of our city, expressing my apprecia- 
tion of this effort which you are coupling with your 
business enterprise. On second thought I decided 
to ask the Ministerial Alliance of the city to join in 
a letter expressing the approval, not of one minister, 
but of all. Accordingly, by unanimous vote, I was 
vesterday directed to thank you in the name of the 
Rock Island ministers for this good deed, and to 
wish you much joy and reward in continuing such 
work. 

Very truly yours in commendation, 
J. L. Vance, 
For the Ministerial Alliance. 

* * * 

Freeport, 111. 
Mr. Bert Knorr, 
City. 
Dear Sir:— I take this method of expressing to 
vou my appreciation of what your company are do- 
ing in placing the Christmas posters on the bill- 
boards of our city. This is an effort in the right 
direction, which I have reason to believe that the 
public do highly appreciate and endorse. You and 
your company are to be congratulated on this plan 
and undertaking. 

Respectfully yours, 

J. G. Elleb, 
Pastor Trinity Church. 

* * * 

Mt. Carmel, 111. 
Mt. Carmel Billposting Company. 

Dear Bro. McClintock:— I am in receipt of your 
favor calling attention to and describing the poster 
"The Nativity." I had noted the picture, and won- 
dered about its being there. 

I thank you for calling my attention to it and giv- 
ing this information. I congratulate you on your 
Christian enterprise in this matter. It is well, and 
beyond doubt will do good. I shall speak of it in my 
pulpit. And through you I would like to congratulate 
the poster advertising interest and all who have had 
to do with this matter. 

It is a superb poster, essentially true as to its 
setting, magnificently colored, well designed and a 
beautiful work of art. 

Mav the Christ, whose nativity you have so well 
represented, find a home in all your hearts and in 
the hearts and lives of multitudes this Christmas 
time. Your enterprise in this matter will greatly 

help. 

Sincerely yours, 

James G. Tucker. 
Minister Methodist Episcopal Church. 

* * « 

Huntingdon, Pa. 

Mr. J. F. Colgate, 

Huntingdon, Pa. . ^ ^ a 

Mv Dear Mr. Colgate:— I have noticed and ad- 
mired the beautiful picture of the Nativity which 
you have on the Mifflin street billboard. In this day 
of reform and education, in morals and religion, it 
is gratifying to know there are such scenes as the 
"Birth of Jesus" being placed before the eye and 
mind of the public. Such advertising does good 
and helps to elevate the morals of the community 
where it is done. 

Assuring vou of my appreciation of this work, and 
trusting we shall have more of it in our town, I am 
Sincerely yours. 

S. William Sherriff, 
Baptist Minister. 
* * * 

Hartford, Conn. 
The Hartford B. P. & Sign Co., City. 

Dear Sirs: — Let me express to you the gratifica- 
tion I feel in the matter of your placing the large 
posters on your boards representing the Birth of 
Christ during this Christmas season. I appreciate 
the unselfish spirit which has prompted this new 
move. It is just one of the indications that the 
whole advertising scheme is, after all, in harmony 
with the higher interests of the community. Adver- 



(19) 



EDUCATIONAL POSTERS 



tisers are showing that they are leaders, and not 
simply followers, in the movements toward higher 
and finer community life. Please accept my hearty 
congratulations on this progressive move. 
Yours very truly, 

L. C. Harx:sh. 
City Missionary Society. 

* * * 

Hartford, Conn. 
The Hartford B. P. & Sign Co., 
Hartford, Conn. 
Dear Sirs: — I was much gratified to learn from 
your recent letter of your plan to post the great 
poster, "Birth of Christ," and I have noted with 
pleasure the beautiful picture and watched with 
interest the eyes of the passers-by. I shall speak 
of it with commendation at our evening service 
to-morrow night. 

Very sincerely yours, 

Herbert J. White. 
First Baptist Church. 

* * * 

Hartford, Conn. 
Your plan for a poster of the Birth of Christ is 
excellent — beyond my powers of adequate expression 
in few words. You place all lovers of Christian 
things greatly in your debt. 

W.VI.TER E. L.^xniEAR. 



Hartford, Conn. 
Hartford Billposting Co.. 

257 High St., Hartford, Conn. 
Gentlemen: — Your very beautiful picture-poster of 
the Nativity is a very remarkable instance of the 
interest taken by the public in the birth of our 
Lord and Savior. I congratulate you on having 
done a very fine thing in thus making the billboards 
of our city preach the Message of Peace and Good 
Will to >Ien at this holy season. It is an unique 
achievement. 

Very truly yours, 

.I.\^(ES G00DWI.\. 

Christ Church Rectory. 



Hartford, Conn. 
To the Hartford B. P. Association: 

WHEREAS. The Hartford Graded Union of Sun- 
day-School Workers, being cognizant of the fact that 
your association has materially helped our work by 
exhibiting before the eyes of the children of the 
city the splendid educational poster at Christmas- 
time, and, knowing of the excellent results of said 
exhibition: be it therefore 

RESOLVED. That a resolution be drawn up thank- 
ing the Hartford Billposting Association for its sin- 
cere work; and be it further 

RESOLVED. That a copy of said resolution be 
sent to said association. 

(Signed) 

Rev. Louis H. Koehl[;k. President. 
Edwin R. Carter, Secretary. 

Passed unanimously at a meeting of the Hartford 
Graded Union, held on January 12, 1914. 

* * * 

Charles H. Frazier should be commended for the 
Christmas spirit which he displayed in dnoting 
his billboards to pictures of "The Nativity." Tlie 
pictures were highly interesting and were the sub- 
ject of much favorable comment. 

Fr.\.\k C. Atheeton. 
Honolulu St.Ti-BuIIetin. 

* * * 

Denver, Colo. 
Curran BiUrost'ng & Distributing Company. 

De:ir Sirs: — The Denver Ministerial Alliance, in 
their meeting this month, voted to instruct the sec- 
retary to convey to you and to the natioiuil organ 
izaticn through you their vote of a|)preciation of 
the work your organization has been doing in placing 
the Christmas posters on the billboards of our city 



and also for the educational ones that have and are 
to follow in this line. 

As secretary of the Alliance, then, I desire to thank 
you for them and to ask you to in some way let the 
national organization know of our vote. 
Yours. 
Denver Ministerial Alliance. 
S. T. McKinney, Secy. 



Harrisburg, Pa. 
Mr. H. R. Long, Manager, 

Harrisburg Poster Advertiser Co., 
Harrisburg, Pa. 
My Dear Sir: — I am in receipt of your favor of 
recent date calling my attention to the beautiful 
Nativity picture which appears upon your billboards. 
I have seen this picture and am more than pleased 
with it. The good that will surely result from this " 
splendid effort on the part of your company is in- 
calculable The spirit which evidently prompted 
this movement is so vastly different from that which 
we constantly come in contact with in the com- 
mercial world that I cannot, as a minister of the 
Gospel let it pass by without expressing my highest 
appreciation for this beautiful service. I feel sure 
I speak the mind, likewise, of many of our profession. 
Respectfully yours, 

B. H. Hart. 
Fifth Street M. E. Church. 



West Chester, Pa. 
The Harrisburg Poster Adv. Co. 

Gentlemen: — Your favor of the past week, ad- 
dressed to me in Harrisburg, was forwarded to me 
in my new charge. West Chester. I want to add 
my word of approval and appreciation of the beauti- 
ful poster of "The Nativity," a copy of which has 
been displayed here. It is a fine, helpful note, 
suggesting the true Christmas ideal to all who see 
it. and we are all indebted to the Poster Adver- 
tising Association for its inspiration. 

Would it be possible to purchase a copy of this 
poster, for private use? And, if so. what would be 
the cost of one set of the sheets? 

Hoping that this is only the beginning of a great 
and helpful movement. I beg to remain, 
Faithfully yours, 

John Mills Gilbert, 
Rector of Holy Trinity Church. 

* * * 

Nashville, Tenn. 
Mr. W. A. Sheetz, 
Billposters' Union, 

Vendome Theater, 
Nashville, Tenn. 
My Dear Mr. Sheetz: — In accordance with a reso- 
lution unanimously adopted by the officers of the 
First Presbyterian Church of this city, I am writ- 
ing to express to you, and through you to the Bill- 
posters' Union of America our hearty and grate- 
ful appreciation of the gratuitous posting of pic- 
tures of the Nativity during the Christmas season. 
We feel that this has created widespread inter- 
est, and has called public attention in a new and 
striking way to the holy event of which Christmas 
is the anniversary. 

As an expression of the interest of a secular 
organization in the cause of religion it is unique, 
and to the church most encouraging. Every hour, 
to the throngs which tramp the streets, many of 
whom attend neither church service nor Sunday 
School, your pictures have been preaching the 
"sweetest story ever told," and making through 
the eye impressions on the life and character of 
the people. 
For this we want to thank you. 
With esteem, believe me. 

Most sincerely yours, 

Jamis I. V.wce. 
Minister, First Presbyterian Church. 



(20.) 



F.DUCATIONAL POSTERS 



Newark, N. J. 
Newark Billposting Company, 
Newark, N. J. 
Dear Sirs: — I thank yon for your letter of the 13th 
inst. I must confess that ray curiosity was aroused 
as I looked upon the great poster masterpieces de- 
picting the birth of Christ. You have done a good 
service in calling the attention of the masses to this 
important event. As one who is interested in the 
spiritual uplift of humanity. I desire to express to 
you my deep appreciation of your efforts. 
Very truly yours, 

Alrertus T. Broek, 
Minister, Clinton Avenue Reformed Church. 

* * * 

Cleveland, O. 
Bryan Company, 
City. 
Dear Sirs: — Yours, noting the posting of "The 
Nativity," received. This recognition of Christian 
fact and truth is certainly very gratifying, as well 
as a new and important departure. Your effort 
is to be highly commended, and may God bless it 
and increase the spirit prompting it in our land 
and day. 

Yours truly, 

L. C. Hallock. 
Pastor, Asbury M. E. Church. 

* * * 

Cleveland, O. 
The Bryan Company, 
City. 
Gentlemen: — Your large poster representing "The 
Nativity" now on exhibition throughout the city 
Is greatly appreciated by 

Yours cordially, 

NlCHOL.\S Pfeil. 
Rector, St. Peter's. 

* * * 

Cleveland, O. 
Bryan Sign Co., 
Cleveland. 
Dear Sirs: — Your picture of Mary and her child, 
Jesus, is the most beautiful that ever bedecked the 
billboards of Cleveland. 

Thanking you for your kindness toward the poor. 

L. D. 

Cleveland, O. 
The Brvan Company, 
City. 
Dear Sirs: — I am in receipt of your favor rela- 
tive to the work of "The Uplift Society." and 
J write you at once to commend this splendid work, 
and also to inquire if it is possible to secure a 
copy of "The Nativity" for use on a public bill- 
board in front of our church. If so, what would 
be the cost of the poster? 
Awaiting your advices, I am. 
Yours truly, 

W. S. RowE, 
Minister, Wade Park Avenue Methodist Episcopal 
Church. 

* * * 

Cleveland, O. 
The Bryan Company, 
Cleveland. O. 
Dear Sir: — Yours regarding your plan to place 
before the public the inspiring painting, "The 
Nativity." was duly received, and I think the idea 
Is excellent. I am sure it will do much "for the 
uplift of humanity" in our city. I congratulate 
you on your splendid idea. 

Cordially yours, 

R. R. Btoger. 
Pastor, Westminster Presbyterian Church. 
m * * 

Cleveland, O. 
The Bryan Company, 
Cleveland, O. 
Dear Sirs: — I write to express hearty apprecia- 
tion of "the uplift movement for the good of 



humanity," and particularly of the beautiful poster 
illustrating the birth of Christ which you have 
placed on tlie boards over the city of Cleveland 
and elsewhere. 

Special mention of this great work to which 
you have given yourselves was made in our serv- 
ices, both morning and evening, last Sunday, and 
I feel that you have the sincere thanks of our 
whole congregation for this very helpful contribu- 
tion to the creation of a real Christmas atmos- 
phere among the people. 

You have our heartiest good wishes in all that 
you do for the uplift of humanity. 
Yours sincerely, 

.T. W. Heininger, 
Pastor, Calvary Church. 



* * * 



Findlay, O. 
Mr. P. B. Oliver, 
Findlay, O. 
Dear Brother: — At the last regular meeting of 
the Findlay Ministerial Association it was unani- 
mously voted to extend to you and to the United 
Billposters' Association a hearty vote of thanks 
for putting up in our city the large posters telling 
in pictorial form the story of The Nativity of our 
Lord Jesus. 

We believe much lasting good has been done. 
We trust that you will keep up the good work. 
Yours, 
R. A. Powell, Pres. 
THEonoRE G. Erler, Secy. 

* * * 

Newark, N. J. 
Mr. T. F. J. Kelley, 
Newark, N. J. 
Dear Sir: — I received the announcement of the 
Newark Poster Advertising Company's purpose to 
display a fine picture of "The Nativity" on their 
boards, with much pleasure. I think it a splendid 
idea, and I am sure the entire public will appreciate 
the picture for its beauty and significance, and will 
also appreciate the high purpose of making a busi- 
ness concern the partner of the churches in em- 
phasizing the beautiful Christmas spirit. I congrat- 
ulate you and wish to express my personal apprecia- 
tion of your purpose. 

Very truly yours, 

J. H. MacDonald. 

* * * 

Hamilton, Canada. 
Mr. J. N. Culhany, 
City. 
My Dear Mr. Culhany: — Your note informing me 
of your intention to display a pictorial representa- 
tion of the birth of our Lord, during the Christmas 
season, has been received with much pleasure. The 
thought is indeed a happy one. Assuredly the pic- 
ture board may be a powerful agent for good or 
evil. It is gratifying that the law of the Divine 
Child and the Virgin Mother is able to call forth 
this act of piety, and I earnestly pray that in 
return they may bring richest Christmas blessings 
upon you and yours. 

I am, my dear Mr. Culhany, 

Yours very faithfully, 

J. M. MAHONY, 
Pastor, St. Mary's Cathedral. 

* * * 

Cleveland, O. 
The Bryan Company, 
Cleveland, O. 

Dear Sirs: — Your favor of the 1st inst., concern- 
ing the "uplift movement for the good of human- 
ity." via Poster, was appreciated very much, and I 
assure you that any original and unique method of 
spreading the gospel of the Kingdom appeals most 
especially to me. 

If we have confined Christ and Christianity to 
church walls it is but the spirit of the age. but I 
for one am glad that that age is passing out and 



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E D U C A 1^ I O X A L POSTERS 



another aawning, the Age of LIFE, when Christ, 
or the New Man, shall be manifest in every walk 
of life. 

May God bless you and reward you with a greater 
quickening of New Man thoughts and applications 
in your everyday life, to the end of finding Him 
as your exceeding great reward, is my prayer. 
In brotherly love, 

P. A. Geokge. 

* * * 

Honolulu, Hawaii. 
Mr. Chas. R. Frazier. 

Honolulu, Hawaii. 

Dear Mr. Frazier: — Congratulations on your 

timely and beautiful posters showing the birth of 

Christ. Pictures of this sort, publicly displayed. 

call attention of people to the real significance of 

the Christmas season. We at times see the sacred 

secularized. Here you have done the reverse, and 

given the commercial billboards a religious value. 

Can you repeat this stunt occasionally? Can 

you get posters for February showing Lincoln or 

Washington, or a picture for the Easter season? 

Sincerely, 

Pai'l SrpER, 
General Secretary, Honolulu Y. M. C. A. 

* * * 

Honolulu. Hawaii. 
Mr. Chas. R. Frazier, 

Pioneer Advertising Company, 
Alakea Street, 
City. 
My Dear Mr. Frazier: — I want to express to you my 
appreciation of the beautiful Christmas posters which 
you have displayed on a number of billboards at 
this Christmas time. 

I am convinced that the appeal which these 
posters have been making to hundreds of travelers 
upon the streets and in the street cars during the 
past few days has been most helpful. You have 
demonstrated once again that the billboard when 
properly managed can be made a most potent 
agent in uplifting the community as well as a 
commercial asset to the up-to-date business house. 
Hoping that the new year may bring you con- 
tinued prosperity, I am. 

Yours very truly, 

A. A. EnERsoi.i:. 
Associate Minister, Central Union Church. 

* * * 

Chattanooga, Tenn. 

At the recent meeting of the Baptist Young Peo- 
ple's Union of Chattanooga and suburbs a resolu- 
tion was unanimously passed that the Union com- 
mend the Stoops Billposting and Adv. Co. for plac- 
ing on their billboards the beautiful posters depict- 
ing the birth of the Saviour of the world — Jesus 
Christ. 

We thank them for this work, and trust it will 
be continued from year to year. 

S. LoTisK RissiKLi., Secy. 

* * * 

Woodstock, 111. 
Mr. James Hoar, 

Woodstock, III. 

Dear Sir: — At a meeting of the Ministerial Asso- 
ciation, held in the parlors of the Central Methodist 
Church, January 12, lfll4, a resolution was unani- 
mously carried instructing the secretary to write 
you. and through you the Billposters' Association 
of America, to express our sincere gratitude and 
deep appreciation for the posting on the billboards 
in several parts of the city such a beautiful work 
of art as "The Nativity." Doubtless many through 
it have been reminded at this festive season of 
the fountain of all their joy and gladness, the 
Christ who was born. 

I believe that every minister in the city referred 
to it on Christmas Sunday some of us taking that 
picture as the basis of our remarks. 

Permit me then to convey to you, and through 
you to the Billposters' Association of America, our 



deepest gratitude for this very timely picture, and 
we trust that it shall have the desired end of con- 
tributing much to the uplift of the people of this 
community. I remain. 

Yours very sincerely, 

A. L. COLWELL. 

Secretary, Dundee Street Parsonage. 

* * * 

Bethlehem, Pa. 
Mr. H. A. Groman, 
Bethlehem, Pa. 

My Dear Brother Groman: — As I mentioned to 
you some time ago on the street, I was delighted 
to see the special effort of the Poster Advertising 
Co. to add its strength to the "uplift movement." 
Still. I thought you might care to have these few 
lines from me in still further expression of appre- 
ciation. 

The picture that you posted for Christmas was 
beautiful in itself, and the freedom from all adver- 
tising added to its effectiveness. I am sure that 
the silent preaching of the Gospel in this way will 
add something well worth while to that message 
which the pulpit has to give. 

From the papers I see that you intend from time 
to time to present other similar posters, referring 
to various events of the year. This is also good, 
and after a short time people will come to look 
for each new presentation. 

Wishing you all success in your work, both that 
which is purely commercial and that which is in 
the direction of the philanthropic, I am. 
Very fraternally yours, 

A. D. Th.\elek. 
Pastor. Moravian Congregation. 

* * * 

Portland, Me. 
Mr. Joseph J. Flynn, 
Lawrence, Mass. 

Dear Sir: — I have your communication of the 10th 
inst., and have seen upon the billboards in our city 
the picture of the "Nativity" of which you speak in 
your letter. 

Permit me to say that the thought you thus get 
before the public, and your splendid generosity, and 
your sincere effort to help uplift humanity, appeal 
to me greatly. I have taken occasion to call the 
attention of the local press to this picture and your 
letter, and they assure me that they will help to 
get the attention of the people to this effort on your 
part. 

I hope that the church people everywhere will 
stand behind you in this movement. 
Very sincerely yours, 

ClIAS. M. WOODM.VN. 

« • * 

Newark. X. J. 
Mr. T. F. J. Kelly. 

27 Treat Place, Newark, N. J. 
My Dear Sir: — Please accept our hearty congratu- 
lations upon the happy inspiration and the kindly 
spirit which prompted the placing of the Christmas 
pictures upon the billboards in this city. 

You have made a real contribution of no mean 
value to the Christmas spirit. 

Please convey our appreciation and thanks to the 
persons responsible for this pleasant innovation. 

Wishing you a happy and prosperous New Year, 
we are 

Cordially yours, 

W. J. Daw.min, D. D. 
Minister, First Presbyterian Church. 
L. B. Hiu.i.s, 
Assistant Minister. 

* * * 

Newark, N. J. 
Mr. T. F. J. Kelly, 

My Dear Sir: — Your favor of December 13 is re- 
ceived. I have read your communication with a 
great deal of interest, and wish to exjiress to you 
my appreciation of your proposal to bring, by means 
of the posters, to the minds of the jieople at the 



(22) 



EDUCATIONAL POSTERS 



Christmas season some of tlie helpful suggestions 
centering in the birth of Christ. I have no doubt 
that the people very generally would appreciate this 
service, freely given by you on their behalf. 
Yours truly, 

D. F. DiF.FKNDORl'-, 

Minister, Roseville Methodist Episcopal Church. 
t * * 

Elizabeth. N. .J, 
Mr. T. F. J. Kelly, 

Newark Poster Adv. Co.. Newark, N. J. 
Dear Sir:— I want to thank your company for the 
original and beautiful Christmas gift to the "man 
in the street"— that he "who runs may read." 

Your company reserves credit for its action. I 
hope the fact that you have done a wonderfully good 
deed will make this Christmas the happiest in your 
existence. 

Yours sincerely, 

Wm. B Hamilton. 
* * * 

Washington Park, Newark, N. J. 
T. F. J. Kelly, 

My Dear Sir: — I have your letter of the 13th inst. 
regarding the action of the Poster Advertising In- 
terests of America. 

As a Christian minister I most heartily approve 
ot this way of taking your part in the uplift move- 
ment for the good of humanity. I gladly recognize 
that you have no other motive than this in this 
undertaking, and I thank you most earnestly for this 
splendid w"ay of helping the other institutions in 
the land to keep the things of the better life before 
the community. The wonderful picture of the Na- 
tivity will, I am sure, convey its silent but potent 
message to millions of people all over the land. 
With kindest regards, believe me. 
Yours very truly, 

Chas. H. Stewart, 
North Reformed Church. 

* * * 

Harrisburg, Pa. 

Mr. H. R. Long. 

Dear Sir:— I was attracted this morning by the 
large poster of the Nativity opposite my church 
on Harris street. While admiring it I wondered 
who conceived the idea and provided the means for 
this splendid display. 

Following the impression comes your letter of 
explanation, and I feel that no time should be lost 
in giving my expression of appreciation for this 
movement. It cannot help but do good and bring 
home the claims of the Christ who have disre- 
garded them hitherto. You are to be complimented 
for your part in this movement. 

Sincerely yours, 

GEoiHin: F. Sciiaum, 

Pastor, Harris Street United Evangelical Church. 

* * * 

Harrisburg, Pa. 
Mr. H. R. Long, Manager. 

Dear Sir:— I want to congratulate the billposters 
company for the beautiful poster, "The Birth of 
Christ." 

I paid special care to see how much it would 
attract the attention of the people, and am pleased 
to say no one passed without looking at it, and 
manv stopped to study it. I feel it will result in 
good and cause people to think of the greatest thing 
that has ever taken place in the world. It will be 
a moral uplift as well. 

Respectfully yours, 

John" M. Wawjex, 
Evangelist. 
* * * 

Harrisburg, Pa. 
Harrisburg Poster Adv. Co., 
Majestic Theater Bldg., 
Harrisburg, Pa. 
Gentlemen: — The Colored Ministerium of Harris- 
burg desire to convey to you their sincere apprecia- 



tion and cordial aiiproval of the inauguration ot 
your "uplift movement for the good of humanity," 
"through the medium of good and wholesome pictures 
on your posters, "in practically every city and town 
of importance in America." The pulpit throughout 
the country will heartily welcome this very healthy 
innovation, reinforcing, as it aims to do, its arduous 
liut momentous efforts in the interest of humanity's 
uplift. We appreciate immensely this very timely 
departure, and most sincerely congratulate you for 
your disinterestedness from a material standpoint. 
No better selection could have been made at this 
season of the year for the introduction of the move- 
ment than that which you have made, "The Birth 
of Christ." We pray that splendid results may fol- 
low this very wise departure in the interest of all 
the people. 

We are, gentlemen, 

Very sincerely yours, 
THE COLORED MINISTERIUM, 

R. LiTHER CrXM-N'OHAM, 

Minister, St. Paul Baptist Church. 
-* * * 

Harrisburg, Pa. 
Harrisburg Poster Advertising Co., 
Majestic Theater Building, 
Harrisburg, Pa. 
Gentlemen:— I desire to express to you my per- 
sonal appreciation of your generosity and religious 
sentiment in providing and displaying such a splen- 
did scene of the Nativity on your billboards through- 
out the city. Its influence cannot help but be up- 
lifting, and it will undoubtedly help many to a truer 
meaning of this joyous season than they would other- 
wise have. 

Thanking you again, I am. 

Sincerely yours, 

J. A. Lyter, 
Pastor, Derry Street United Brethren Church. 
* * * 

Boise, Ida. 
To R. G. Spaulding, Mgr.. 

Spaulding Posting Service. 
Boise, Ida. 
Dear Sir: — The Boise Ministerial Association de- 
sires to thank you for your courtesy in providing 
automobiles that we might inspect the six Christmas 
pictures posted upon the billboards of our city. We 
desire to unreservedly endorse the high motive that 
prompted the Poster Advertising Association to un- 
dertake this great movement for the betterment 
and uplift of mankind. We are pleased with the 
excellent reproduction of the great masterpiece, 
"The Nativitv," and hail with joy the new attitude 
ot men in many lines of business toward the great 
work we have in hand. 

Sincerely and respectfully, 

Jniix \V. Haxnum, 
Secretary, Boise Ministerial Association. 

* + * 

Boise, Ida. 
To R. G. Spaulding. .Mgr., 

Spaulding Posting Service, 
City. 
Dear Sir:— The First Baptist Sunday School, by 
an unanimous vote, desire to thank you for the 
beautiful poster, "The Nativity," on display on the 
several poster boards of our city, and particularly 
to thank you for placing one opposite our church. 
■ Very truly yours, 
THE FIRST BAPTIST SUNDAY SCHOOL, 

By S. R. Rkhtenoi-r, President. 
B. F. Ori!, Secretary. 

* * * 

Cincinnati, O. 
To the Poster Advertising Association, 
Chicago, 111. 
Gentlemen:— At a meeting of the Presbytery ot 
Cincinnati of the Presbyterian Church in the 
United States of America, the Presbytery, com- 
posed of S.-. ministers of the Gospel, 77 churches. 



(-',?> 



EDUCATIONAL POSTERS 



in the city of Cincinnati and vicinity, liaving more 
than twelve thousand communicants, the following 
resolutions were unanimously adopted: 

The Presbytery of Cincinnati is pleased to note 
that a new era in the proclamation of the Gospel 
has developed. The Lord .Tesus Christ has made 
His impress upon all the activities of life, and no 
publication worth reading is ever issued now that 
does not definitely announce and press His claims. 
It has remained, however, for this present year to 
witness the announcement of the claims of Jesus 
upon the billboards of the country. This was done 
after careful consideration and a very considerable 
outlay of money. Therefore, be it resolved: 

1. That the Presbytery of Cincinnati, in monthly 
session assembled, most heartily commends the 
Poster Advertising Association for its far-sighted 
and generous action. 

2. That we would earnestly request them to con- 
tinue the use of the billboards for the presenta- 
tion of the claims of Christ, and whatever else 
lends itself to the social and moral uplift of the 
people. 

3. That a copy of these resolutions be sent to 
the Poster Advertising Association, and also to the 
local press. 

Attest: 

En\v.\RD T. SwaoGETT, 
Stated Clerk of the Presbytery of Cincinnati. 
The following resolution was adopted by the 
Men's Association of Central Presbyterian Church 
January 18: 

That we express to the proper authorities our 
appreciation for the posting of the special educa- 
tional posters, and that we heartily approve of this 
plan as an effective means for the stimulating of 
higher ideals among our citizens, especially the 
boys and girls. 

* # * 

Gainesville Tex. 
Mr. Paul Gallia, 
City. 

My Dear Mr. Gallia,— Acknowledging receipt of 
your note of a recent date, calling mv attention to 
the excellent picture of "The Nativity" produced and 
presented by the Poster Advertising Association of 
America, I desire to commend as strongly and sin- 
cerely as possible this uplift movement for the good 
of humanity, of which this act is a substantial mani- 
festation. It is a powerful spiritual appeal to the 
minds and hearts of men and it will be productive of 
lasting good to multiplied thousands from one end 
of our land to the other. 

The whole subject was presented to my people 
and the story was incorporated in my sermon. I 
declared that this voluntary action on the part of 
a vast commercial organization indicated a deeper 
moral and religious sentiment pervading the whole 
country, that it was worthv of all commendation, and, 
moreover, said that it was not an exaggeration to 
Iironounce the advertising billboards with this won- 
derfully significant picture, artistically and impress- 
ively ])resented, preachers and heralds of the King- 
dom of God. 

With every good wish for you and yours during 
the new year, I am. Sincerely yours. 

R. L. Irvint,. 
Pastor, First Presbyterian Church. 



Wellington, Kan. 
Mr. John H. Logeman, 
1G20 Steger Building, 
Chicago, 111. 
My Dear Sir:— Shortly before Christmas Mr. Harry 
Johnson, our city billposter, called mv attention to 
(what I had already noticed by perscn.Tl o')3( rvation) 
the splena.d picture of the Nativity of Christ (9x21 
feet) on the billboards of our city. He assured me 
that it was intended to inaugurate an "uplift move- 
ment for the pood of humanity." and informed me 
that the credit belonged to you for the inauguration 
of this movement. I therefore want to hereby assure 



you of my sincere appreciation of this act. To place 
such a scene as this on our city billboards cannot be 
otherwise than educative and inspire higher and 
nobler thought in the mind of the passerby. Shall 
we not praise God for the purifying and elevating 
influences which He is (in His providence) bringing 
to bear upon the public mind of to-day? 

Thanking you again for bringing to the gaze of 
our citizens these Master scenes of beauty and art, 
1 beg to remain, as ever, 

Very sincerely yours for humanity. 

J. C. Jacoby, 

Pastor, St, John's Evangelical Lutheran Church. 

* * * 

Jacksonville, Pla. 
Mr. J. D. Burbridge, Manager, 
Burbridge Posting Service, 
Jacksonville, Fla. 
Dear Sir: — On receipt of your letter :n regard to 
the poster service of "The Picture of the Nativity," 
I went to see it. You certainly have done a valua- 
ble service and I, for one, appreciate it very much. 
Your association can do a great work in this line. 
Yours truly, 

H. T. Sell, 
Pastor, Union Congregational Church. 



Hattiesburg, Miss. 
Poster Advertising Association, 
1620 Steger Building, 
Chicago, 111. 
Gentlemen: — The Lydian Circle of the Main Street 
Methodist Church of this city directs me to express 
to you their appreciation for the beautiful pictures 
you had posted in our city during the holidays. 

Such a beautiful subject so artistically handled 
could not fail to benefit and uplift everyone who had 
the good fortune to see them. Then, when we know 
this was done without any thought of financial gain 
on your part, it makes us doubly appreciative of the 
act. 

Wishing you continued success. I am. 
Very respectfully, 

MRS. R. R. AKERS, 

Secretary. 

♦ ♦ * 

Gainesville, Tex. 
The Gallia Advertising Agency. 

Gentlemen: — We, the Ministers' Association of 
Gainesville, in session to-day. desire to express our 
deepest appreciation of your services in posting pic- 
tures of the Nativity for the general good of our 
people. 

We are in deepest sympathy with both the spirit 
and purpose of the work, and desire to serve in 
any way that we can. 

Yours cordially, 

A, B. Mii.LKK. Secretary. 

* # ♦ 

New Haven, Conn. 
The New Haven Poster Adv. Co. 

Dear Sirs: — The New Haven Clerical Association, 
which includes in its membership the Episcopal 
clergy of this city, desire to assure you of their 
appreciation of the poster of the Nativity recently 
placed on the boards in this city, and. furthermore, 
to thank you for your effort to use this means of 
Inaugurating a movement of uplift for the good of 
all. Cordially yours. 

Rev. Georc.e H. Hi:yn, Secretary. 



Nashville, Tenn. 
National Billposters' Association. 

Gentlemen: — At a meeting to-day of the East 
Nashville W. C. T. V. it was unanimously voted 
that a note of thanks be sent you expressing our 
appreciation of the beautiful poster representing 
the Nativity of our Saviour, which has been ex- 
hibited on the billboards of our city for the past 
few weeks. It has been an inspiration and uplift 



(24^ 



E D U C A T I O N A L POSTERS 



to see it, and we feel sure it lias added to the 
common joy during tlie lioliday season just past. 

We lieartily commend tliis new departure in 
posters and are encouraged to believe that a new 
day has dawned in wliich only that which tends 
to uplift and ennoble shall find a place upon the 
billboards of our city. With sincere appreciation. 
Yours cordially, 

Ea.st NA.siiViUE W. C. T. U., 
By Mrs. Mary P. Bang. President. 

* * * 

Elizabeth, N. J. 
Mr. T. F. ,T. Kelly, 

Newark Poster Co., 
Newark, N. J. 
Dear Sir: — I want to thank your company for 
the original and beautiful Christmas gift to the 
"man on the street," that he "who runs may read." 
Your company deserves credit for its idea. 1 
hope the fact that you have done a wonderfully 
good deed will make this Christmas the happiest 
in your existence. 

Yours sincerely, 

WiLLI.VM B. H.\MILTO.N\ 



Duluth, Minn. 
Mr. C. A. Marshall, 

Manager, United States Display Adv. Co., 
203 Lyceum Building, 
Duluth, Minn. 
Dear Sir: — We, the members of Union Church, 
pastor and people alike, wish to extend, both to 
you and the company which you represent, our 
heartfelt gratitude for your thoughtfulness and the 
Christian spirit which you have displayed in devot- 
ing a number of your full-size boards to the cause 
of Christianity in displaying the picture of the 
Nativity. 

It certainly is a kind and Christian act to give to 
the world at this time of year the picture depicting 
the birth of Christ, on the public billboards, and 
again wish to thank you for the labor which your 
people have devoted to this, and the money which 
it has cost you: it is spent in a good cause. May 
God bless and prosper you. 

Gratefully yours, 

Uxinx Cm-RCH. 
A. C. Grochowsky, Secretary. 

* * * 

Duluth. Minn. 
Mr. Thos. F. Clark, 
Duluth, Minn. 
My Dear Sir: — Accept my cordial well-wishing 
upon the splendid Christmas thought and its re- 
sults visible on your display board. 

It will have much to do with promoting a genu- 
ine spirit of better things in the city, and will touch 
many who are not influenced by any church service. 
It means a new spirit in the conduct of mere 
business matters. ■ 

With thanks for your service, I am. 
Sincerely yours. 

W. W. Lawrence. 
Pastor, Glen Avon Presbyterian Church. 

Duluth, Minn. 
Mr. Thos. S. Clark. Mgr., 

U. S. Display Adv. Co., 
Duluth. 

My Dear Sir: — It is with great pleasure that I 
can commend your late effort for public good in 
the display poster which you have put on your 
boards in this city. "The Nativity" is of such com- 
mon interest, and this picture presents so many 
aspects of the wonderful birth, that it must have 
intensified the people's appreciation of the season 
and done much to make it a real thing for our chil- 
dren. 

It is a great comfort to the ministry to feel that 
the business man is willing to add to the sum of 
human cheer and courage by just such unselfish 



acts as this. So I want to give my unimportant 
commendation and assure you of the appreciation 
of the general public. 

I have spoken of the poster in one of my ser- 
mons, and expect to give testimony whenever you 
give me opportunity in the future, if any such pic- 
tures are put forth by you. 

Respectfully yours. 

Ai.HEitT W. Ryan. 
Rector. St. Paul's Church. 



Lowell, Mass. 
Mr. Joseph .1. Flynn, 
Lawrence, Mass. 
My Dear Sir: — Permit me to express my apprecia- 
tion of the i)lan of your Poster Advertising Associa- 
tion to exhiliit on your billboards the scene of "The 
Nativity." It cannot but be a real "uplift" to the 
people. I thank you. 

Yours sincerely, 

A. C. Peuuin. 
Pastor, High Street Church. 

* * * 

Lowell, Mass. 
Mr. Joseph J. Flynn. 

Dear Sir: — Allow me to express my appreciation 
of the "uplift idea," I am very pleasantly impressed 
with the poster, as I have noticed it on our city bill- 
boards. You have contributed to the Christmas 
thought of our community, and I hope it may prove 
to create something of the Christmas spirit. 
Cordially yours, 

Rev. a. Pijederic Ditnnels, 
Highland Cong. Church. 



Boston, Mass. 
John Donnelly & Sons, 

97 Warrenton Street, 
Boston, Mass. 
Dear Sirs: — I wish to congratulate you and the 
members of the association tor this excellent idea, at 
this particular season of the year, in displaying in 
every large city and town throughout the country on 
the poster boards such a lieautiful and artistic feature 
of the Birth of Christ. It certainly has an inspiring 
effect in appealing to the heart and in awakening 
religious sentiments, and in recalling to each pas- 
serby that Christ, despite the Materialistic Spirit 
of the age, is the one great dominant influence 
that reigns at this season of the year, and that 
the lesson of His birth and life should take pos- 
session of every soul. 

Call it what you may — an uplift movement — it 
certainly is a step in the right direction, and I 
again congratulate you and wish you every success 
in this splendid idea. 

Yours sincerely, 

Joseph G. Anderson. 
* * * 

Boston, Mass. 
Mr. E. C. Donnelly. 

John Donnelly & Sons. 
97 Warrenton Street, 
Boston. Mass. 
Dear Sir: — We beg to assure you of our hearty 
appreciation of the beautiful Christmas tribute volun- 
tarily given by your association for the uplift of the 
American people. 

Wishing you success in these laudable endeavors 

to "utilize the immense pictorial appeal of posters 

in a way which shall make men better by turning 

their minds to noble and inspiring thoughts," I am, 

Eben W. Burnsteaii, Secretary. 



Boston, Mass. 
E. C. Donnelly, Esq., 

97 Warrenton Street, 
Boston, Mass. 
Dear Mr. Donnelly: — I cannot tell you how inter- 
ested I was to receive the circular issued to-day 



(25) 



E D U C A T I (J N A L I' O S T E R S 



explaining tlie "Nativity" poster wliich has been 
inspired by the Poster Advertising Association. 

I saw this poster on a billboard, and marveled 
at its exceeding beauty. From the car I could 
not see any lettering, and yet I was so impressed 
that upon reaching home I asked if anyone else 
had seen it. and wondered what advertiser would 
have gone to this expense without having his 
name readable from a fair distance. It seemed 
to me that it was something entirely new and rad- 
ical because of its beauty. 

I am sure the Poster Advertising Association de- 
serves great credit for this work, because it has 
shown the possibilities of a poster, from an artistic 
point of view, and also its significance as an influ- 
ence upon public opinion and the spirit of the 
people. 

With very best wishes, believe me. 
Sincerely yours, 

J. C. Peli.etier. 

* * * 

Boston, Mass. 
John Donnelly & Sons, 

97 Warrenton Street. 
Boston, Mass. 

Gentlemen: — I have been attracted iiy and thor- 
oughly interested in the special posters of the 
"Visit of the Wise Men," displayed on your boards 
recently. 

I want to add my word of commendation for 
this uplift movement by you and your associates 
over the country. You certainly have a tremen- 
dous opportunity to mold public thought, and it 
is very gratifying to those who are working for 
the public good to find other sections of society 
co-operating with us. 

You will be interested to know that the matter 
came up publicly in our Young Men's Sunday 
Forum a week ago, and Mr. George W. Coleman, 
who was speaking that afternoon on "Is There a 
New Conscience in Advertising?" took occasion to 
publicly commend the billboard people for their 
voluntary attempt to raise the standard of their 
class of advertising. 

With every good wish. I am. 

Very cordially yours. 

E. W. Pierce. 

* * * 

Quincy, Mass. 
My dear Mr. Donnelly: — The Presbvterian Min- 
isters' Association of Boston on Monday passed a 
unanimous vote of thanks and appreciation to the 
"Donnelly Poster Advertising" for placing in 
greater Boston and elsewhere the large and bea\i- 
tiful lithograph of the scene of "The Nativity." 
We appreciate your effort to thus "do something 
to inspire the young and old — and lead men and 
women to a consideration of the higher life." It 
is a pleasure to me to thus express our apprecia- 
tion of your "Campaign of Education," as it begins 
with the greatest of all themes. 
Sincerely yours. 

Rev. J. A. M.\thesox. 

* * * 

Dayton. O. 
The Bryan Company, 
Dayton. O. 

My Dear Sirs: — Your communication, informing 
, me of your gratious work in which you have been 
engaged in putting upon your billboards through- 
out all the larger cities the Master Portrait, en- 
titled the Birth of Christ, was duly received. 

I have noticed it, and think it was fine, together 
with the spirit you have manifested in making this 
possible. The ministry surely appreciates this act 
of benevolence at this Christmas tide. 

For a number of years I have been Impressed 
with the significance of a work akin to this, 
namely, the displaying on large posters in fair- 
sized letters striking passages of the Holy Scrip- 
tures, to be kept up throughout the year. 

I know of no other way which is better to preach 
the truth to the great masses who do not attend 



the regular church services than this. I believe 
that the religious men of great means, if the mat- 
ter wouid be properly presented to them, would 
readily furnish the money. What do you think of 
this? It is worth while. 

Most respectfully, 

S. U. SXYOER. 

Pastor, Ohmer Park Reformed Church. 



Dayton, O. 

The Bryan Sign Co., 
Dayton, O. 

Gentlemen: — When 1 read your letter stating that 
you were posting the "Nativity" throughout America 
I could not refrain from saying "Thank God" for 
a commercial concern that will do such a mag- 
nanimous thing. It cannot fail to carry a message 
and do much to spread the Christmas spirit. 

Nobody who studies environment can fail to be 
impressed with the tremendous influence of the 
modern great sign boards with their striking pic- 
tures. 

Why not present one of these posters to each 
church in Dayton, asking them to post it in a con- 
spicuous place on its premises, thus aiding them as 
the chief custodians of the Christmas spirit and 
message? 

Very gracefully yours, 

J. Harmon Button. 

* * » 

Dayton, O. 

The Bryan Co., 
Dayton, O. 
Gentlemen: — I have noticed your inauguration 
— the "uplift movement for the good of human- 
iiy." I have not seen "Nativity" exhibited 
as yet on your poster boards, but I shall look for 
it. I assure you I appreciate this movement, and 
1 wo\ild encourage you not to grow weary in well 
doing, for in due season we shall reap if we faint 
not. I shall call my people's attention to it. 
Yours sincerely, 

B. SCHUERMEIER. 

* * * 

Galveston, Tex. 
Mr. .1. E. Howard, 

Galveston, Tex. 
My Dear Mr. Howard: — I wish to tell you. and 
those associated with you. how much I appreciate 
your good work in displaying, for the benefit of the 
IHiblic. such beautiful pictures as the ones I have 
seen on the boards. 

This movement meets with my most earnest and 
"cordial interest and approval." 1 think it is fine, 
and 1 trust you will kee]) it up! 

Thanking you, and wishing you and your asso- 
ciates every success, not alone for 1914, but for 
always, I am, 

Most sincerely and cordially yours, 

R. M. H.\LL. 
Pastor. First Presbyterian Church. 

* * * 

Lincoln, Neb. 
Mayor Zehrung, 

Lincoln, Neb. 
My Dear Sir: — I most heartily approve the spirit 
and the motive in the "uplift movement for the 
good of humanity." At this Christmas tide "The 
Nativity," presented as you describe, cannot fail 
to turn the attention of the beholder away from 
the gross materialism of the times to the contem- 
plation of the superlative spiritual values. 
Sincerely yours, 

F. S. Steix. 

* * * 

Lincoln. Xeb. 
Zehrung Posting Service, 

.Messrs. Crawford & Zehrung. 
Gentlemen: — Before an audience that filled our 
Auditorium on Christmas Kve. I made public ref- 
erence to the magnilicent jioster you had placed 
on the billboards. The audience, in a unanimous 



(26) 



|-. \)V C \T 1 () N' A L POST J':RS 



and enthusiastic vote, expressed their appreciation 
and extended thanks to the responsible parties. As 
an unseltisli and public-spirited act. I have never 
seen it excelled in other cities where I have 
worked. 

Sincerely. 

H. H. Heueki.y, 
Pastor. Caldwell Memorial TTnited Brethren t'hurch. 



l^incoln, Xeb. 
Zehrung Posting Service, 
Lincoln. Neb. 
I congratulate you on tlie beautiful poster. 

G. W. McCrkerv. 
Pastor. New Ktuinanuel Church. 

* * * 

Lincoln. Neb. 
Zehrung Posting Service, 
Oliver Theater. 
Lincoln. Xeb. 
Gentlemen: — I want, to thank you for calling 
my attention to this splerdid method of the 
Poster Advertising people in their effort to uplift 
humanity in this great country by giving them 
the opportunity for a few days to look at this 
splendid picture of the Birth of Christ. 
Very respectfully. 

Luther P. Ludden, 
Pastor. Evangelical Lutheran Church in the 
United States. 

* * * 

Lincoln. Neb. 
Zehrung Postal Service, 
Lincoln, Neb. 
Gentlemen: — The other day, wliile walking on 
South Tenth street, my eyes caught sight of the 
beautiful poster. "Tlie Nativity." and I stopped to 
admire and enjoy. I wondered who was respon- 
sible for the treat, as the poster bore no name, 
and take pleasure in acknowledging my indebted- 
ness. You have placed the community under obli- 
gation, and I trust your best expectations will be 
realized through this generous ministry in behalf 
of what is good. 

Truly yours. 

Rudolph C.\ughey. 
Pastor. Westminster Presbyterian Church. 

* * * 

Auburn, Me. 
Mr. Joseph J. Flynn. 

610 Bay State BIdg., Lawrence, Mass. 
Dear Sir: — Your letter just to hand. I had pre- 
viously noted the Christmas poster. It is a real 
work of art. Permit me to express the opinion that 
it will mean a real uplift to our city and to mention 
my hearty appreciation of the excellent motives that 
prompted this movement. 

I shall take occasion to refer to it from the pulpit 
next Sunday morning. 

Yours sincerely, 

Akba John Marsh, 
Court Street Free Baptist Church. 

* * * 

Fort Scott, Kan. 
Poster Advertising Co., 
Chicago, 111. 

Dear Sirs: — Having noticed your beautiful pic- 
ture of the Nativity of our Lord and other pic- 
tures of uplifting character appearing on our bill- 
boards, and being aware of your step in the direc- 
tion of Humanity Posters, 

We, the Ministers' Association of this city, re- 
solve to express our appreciation of the same to 
the Poster Advertising Co. of Chicago, and also 
to Mr. H. C. Ernich. our local plant owner. 

We desire, further, to express our firm convic- 
tion that this move will not only be of untold 
benefit and blessing to mankind, but will also 
greatly elevate the billboard method of advertis- 
ing. 

\V. H. ToLLiVER, Secretary. 



Kalamazoo. .Mich. 
Poster Advertising Association, 
Chicago, 111. 
Gentlemen: — The Kalamazoo Christian Endeavor 
I'nion wishes to heartily commend the action of 
the National Poster Advertising Association, in 
convention assembled at Atlantic City, in appoint- 
ing a committee to place before the public a series 
of uplift pictures, the nature of which would tend 
to uplift and inspire the people of our country to 
better living. 

The first picture, bearing the Christmas message, 
surely helped those not Christians, to ponder on the 
significance of the presentation, and to form a more 
clear conception of the spirit of "Peace and Good- 
will" prevailing all over our Christian nation. 
Peter B. Bouter.s, President, 
Cha,s. H. Pollycutt. Chairman, 
Christian Citizenship Committee. 

* * * 

Atlanta, C.a. 
The Nat'l Billposter Association. 

Gentlemen: — I have been keenly interested in 
your work to uplift. The pictures" you put up at 
Christmas were wonderfully helpful. 

I want to ask that at some time you give us 
some picture for the cause of dumb animals— the 
horse, the mule, of the city, need better thought 
and care. 

I will eagerly watch you work and ever be 
grateful to you for starting it. 

With a prayer for God's blessing. 
Sincerely, 

A Friend. 

* * * 

Nashville, Tenn. 
Mr. W. A. Sheetz. 

My Dear ."Mr. Sheetz: — Your letter in reference to 
the picture of "The Nativity" being placed on the 
advertising boards was received. 

I have seen the picture and it is beautiful, and 
the suggestion is uplifting, j approve of the action 
of your agency and appreciate the spirit which 
prompted the action. A happy thought, and will do 
good to many a person just looking around. 
Wishing you a Happy Christmas, I am 
Yours most faithfully. 

Mercer P. Log ax. 

St. Ann's Rectory. 

* * * 

Nashville. Tenn. 
Mr. W. A. Sheetz. 

Poster Advertising Co.. 
Nashville. Tenn. 
My Dear Sir: — I note what your company has done 
by way of Christmas posters, and write to commend 
you and to congratulate you. The thing you have 
done is the right thing, and I am sure it will be 
greatly aiipreciated by the city, and especially by 
men who are in my line of work. 

With much good-will, and with the compliments of 
the season, I remain. 

Ever your friend, 

Carey E. Morgan. 
Minister. Vine Street Christian Church. 

* * * 
The McDermott Adv. Agency. 

Mobile, Ala. 

Gentlemen: — The pressure of ecclesiastical duties 
at this season has prevented my giving your favor 
of the 11th earlier attention, but I have taken occa- 
sion to speak of it both publicly and privately with 
high commendation. I consider it as one of the 
signs of the nearness of the Kingdom of our Lord, 
that business men all over the world are recognizing 
the value and supreme importance of the "religious 
uplift," and are. as never before, using their oppor- 
tunities to preach Christianity. 

In this great movement your agency has now taken 
a conspicuous part, and I congratulate your organi- 
zation upon this recognition of its privilege. It is 
written in the book of the prophet Zechariah that 



(27) 



EDUCATIONAL POSTERS 



in the "day of the Lord" the very bells upon the 
necks of the horses shall be inscribed with "holiness 
unto the Lord," that is, that all transactions of busi- 
ness shall be sanctified by righteousness. This action 
of your agency seems to ine like a long step in that 
direction. 

Trusting that you may be enabled to go on in this 
good work and that your organization may be pros- 
pered in every way, I remain, 

Faithfully and appreciatively yours, 

Gardiner C. Tucker, 
Rector of St. John's Church. 

* * * 

New Haven, Conn. 
New Haven Poster Advertising Company, 
New Haven. Conn. 
Dear Sirs: — Allow me to express my deep grati- 
tude to you for the pictures that we have seen dis- 
played on your boards during the last few weeks. I 
know of nothing of its sort that in any way com- 
pares with it in value. The idea was unique, in- 
spiring, wholesome, uplifting in every particular. The 
pictures themselves are far above the average, and 
altogether I am sure that your company has won 
many friends by this effort. 

Extending heartiest congratulations and very best 
wishes, I remain, 

Very sincerely, 

JuHX Wellington Hoag, 
Calvary Baptist Church. 

Jacksonville. Fla. 
Mr. James D. Burbridge, 
City. 
My Dear Mr. Burbridge: — Yours calling attention 
to the poster advertising interests of America re- 
ceived. I command the work and appreciate your 
interest in it. I will be glad to be of any service. 
I wish that many of the pictures might be supplanted 
by these, or some others as good. Yours, 

J. T. Boone, 
First Christian Church. 

* * * 

Jacksonville. Fla. 
Mr. James D. Burbridge. 
City. 
;\ly Dear Mr. Burbridge: — I am in receipt of the 
notice of your novel inauguration of the gladdest 
festival of the church year, and I trust our Christian 
community at least will appreciate this splendid 
gratuity. It seems to me that nothing better could 
be devised for the presentaion of God's Unspeakable 
Gift to man to the entire populace. 
With kindest regards, 

TuEonoRE Georof. Hartwig. 
Pastor, Saint John's English Lutheran Church. 

* ♦ # 

Minneapolis, Minn. 
Mr. Breslauer, 

The Northern Display Ad. Co., 
Minneapolis, Minn. 
Dear Sir: — I have noticed the beautiful posters of 
the Christ Child. It is certainly refreshing to see 
them on the billboards. I wish the churches could 
see their way to keep before the public such posters 
as you have put up. I want to thank you for what 
you have done this Christmas season. I am sure 
thousands will appreciate it and be helped. 
Yours faithfully, 

H. G. Leonard, 
Minister, Simpson M. E. Church. 



St. Paul, Minn. 
Mr. L. N. Scott. 

Metropolitan Theater. 
Dear Sir: — I have your circular letter of the 11th 
calling my attention to the poster entitled "The 
Birth of Christ," which has been placed on the bill- 
boards by the Northern Display Advertising Com- 
pany, of which you are president. 

I have not yet seen the poster referred to, but 



have heard many favorable comments by those who 
have seen it. Let me thank you and the Company 
for your intelligent effort to aid in dispensing the 
blessed spirit of the Christmas season. 
Faithfully yours, 

H. C. Sweabi:ngex, 
House of Hope Presbyterian Church. 

* * * 

Detroit, Mich. 
The National Association of Billposters, 
1620 Steger Building, 
Chicago, 111. 
Gentlemen: — The men of the Woodward Avenue 
Presbyterian Church, this city, wish to express to 
you their high approval of the splendid work done 
by your Association in bringing so forcibly before 
the American people the significance of the Christ- 
mas season, through the beautiful posters displayed 
on the signboards of our city, and which we under- 
stand are displayed generally throughout the coun- 
try. It cannot but have an uplifting tendency, and 
we honor you for this effort. 

A Class of Seventy-five Business Men. 

H. J. Fanner, Secretary. 
The above commendation is heartily concurred in 
by our Sunday school of over two thousand enrolled 
scholars. 

S. H. Meyers, Superintendent. 

* * * 

St. Louis, Mo. 
Mr. P. J. McAliney, Pres., 

St. Louis Poster Adv. Co., 
St. Louis, Mo. 
Dear Sir: — I was delighted to have your favor of 
the 11th relative to the poster on "The Nativity" 
which you have placed on the billboards of our city. 
I had seen this poster repeatedly and had greatly 
admired it before getting your letter, and, of course, 
wondered who was back of it. It was with peculiar 
pleasure that I learned it was from your Company. 
This fact is one of the good signs of the times. You 
have rendered a most valuable contribution to the 
spirit of Christmas and have made a host of friends 
for yourselves. I am your debtor and the entire 
community owes you a vote of thanks. 
With the compliments of the season, I am. 
Yours very truly, 

L. Layton Mauze, Minister. 

* * * 

St. Louis, Mo. 
St. Louis Poster Adv. Co., 
St. Louis, Mo. 
Gentlemen: — Permit me to thank you for calling 
my attention to your most excellent poster on "The 
Nativity." It is certaily an "uplift movement for 
the good of humanity." The poster is well designed, 
artistic, rich in color, attractive and impressive. 

You are to be commended for your generosity and 
the high spirit in which you have done this fine 
piece of work. 

Yours in appreciation, 

E. DlTKFNWOKlII, 

Rector, Church of Redeemer. 



St. Louis, Mo. 
St. Louis Poster Adv. Co., 
631 S. 6th St., 
City. 

Gentlemen: — I have your circular letter of Decem- 
ber 11, calling attention to the pictures you are post- 
ing on the billboards of the city. I do not know of 
a more beautiful thing ever being done than the 
posting of this pictue of the birth of Christ. I have 
seen it on your boars several times in difl'erent parts 
of the city, and have tried to imagine what it ineana 
to the hundreds of thousands of people who look at 
It. I hope it stirs the same emotion in other hearts 
as it does in mine. 

I note you say this is the first step in this impor- 
tant movement. I am wondering if you will have a 



(28) 



EDUCATIONAL POSTERS 



beautiful resurrection on tlie billboards at Easter 
time. Several of the old masters have pictures that 
would give you a good suggestion for another dis- 
play of this sort. 

Gratefully yours, 

Marion Stevenson, 
Editor, Christian Board of Publication. 



St. Louis, Mo. 
St. Louis Poster Adv. Co., 
St. Louis, Mo. 
Gentlemen: — Answering your favor of the 11th 
Inst. Will you kindly let us have two complete pos- 
ters of "The Nativity" at the Hodiamont Men's Bi- 
ble class room (old Suburban Railway offices), Hodi- 
amont and Horton place, for placing on a building to 
advertise this lesson of Christ's birth, the coming to 
earth of the Son of God? We would like these at 
the earliest possible moment. 

They can be given to my conductor or motorman 
on Hodiamont line, addressed to Mr. Gordon or Mr. 
Irvin, in charge of offices of Hodiamont line at Ho- 
diamont car barns. Put outside of package for Hodi- 
amont Men's Bible Class. 

Yours in His service, 

J. A. Parker, 
Secretary, Presbyterian Brotherhood St. Louis and 
Vicinity. 

* * * 

St. Louis, Mo. 
St. Louis Poster Adv. Co., 
St. Louis, Mo. 
Gentlemen: — Yours of December 11 announcing 
the poster advertising with picture of "The Nativ- 
ity" Is received. 

I have not yet seen the poster, but I hereby thank 
you for this effort toward the spiritual uplift of the 
people. 

Cordially yours, 
Rev. Francis Lee Goff, 
Pastor Clifton Heights Presbyterian Church. 

* * * 

St. Louis, Mo. 
St. Louis Poster Adv. Co., 
St. Louis, Mo. 
Gentlemen: — I thank you for the effort of the 
Poster Company to uplift and edify; it is deserving 
of kindly and grateful acknowledgment. 
Faithfully, 

Daniel S. Tuttle. 

Bishop of Missouri. 
« * * 

St. Louis, Mo. 
St. Louis Poster Adv. Co., 
St. Louis, Mo. 
Gentlemen: — I received your letter of the 12th re- 
ferring to the posting of "The Nativity" upon your 
billboards at Christmas time. I write to express my 
codial appreciation of the picture, and the co-opera- 
tion of your company in contributing the uplifting 
influence of this beautiful picture to the Christmas 
season. It seems to me that this introduction of the 
source of our Christian spirit into the ordinary 
channels of commercial announcement cannot fall to 
give a quiet, but no less real religious effect. 
Y'ours truly, 

B. T. Kemerer, 
Pastor, St. George's Chapel. 

* * * 

St. Louis, Mo. 
St. Louis Poster Adv. Co., 
St. Louis, Mo. 
Gentlemen: — It was very much to the credit of 
the Billposters' Association that when, some time 
ago, their assistance was solicited against the inde- 
cent posters that they were so ready to co-operate, 
and now your Christmas number is a fit and timely 
atonement for the things that were sometimes per- 
mitted in the past. The decent billboards is a pow- 
erful help to honest and decent business, and decent 



business does not need the hand of indecency to suc- 
ceed. Until I see your poster, success to you and 
His blessings whose Holy Childhood you announce. 
Respectfully, 

C. E. Bybne, 
Pastor, Holy Name Church. 

* * ♦ 

St. Louis, Mo. 
St. Louis Poster Adv. Co., 
St. Louis, Mo. 
Gentlemen: — Your letter at hand regarding "The 
Nativity," and you have therewith answered my cur- 
iosity. I remarked the subject and the lavish, but 
artistic coloring upon a board on Olive, east of 
Sarah, and was wondering what was the motive. I 
could not discover what it advertised. Your work 
In this new departure deserves the highest com- 
mendation and encouragement. I would suggest 
that they be used near schools and will call special 
attention to it if you favor us at Page and Sarah 
streets. 

Gratefully, 

F. J. Walsh, 
Pastor, St. Ann's Rectory. 

* * * 

St. Louis, Mo. 
Mr. P. J. McAliney, 
St. Louis, Mo. 
Dear Sir: — Yours of the 11th Inst, has been re- 
ceived, and I thank you for it. I had noticed the 
splendid poster depicting "The Nativity" of our 
Saviour and admired it. 

I am glad to know of the motive which is behind 
it and wish that it may be used for lifting the 
thoughts of many of the things that are purest and 
best. 

Yours truly, 

John F. Cannon, 
Pastor, Grand Avenue Presbyterian Church. 



Mr. J. H. Brinkmeyer, Sec'y, 
St. Louis Poster Adv. Co., 
St. Louis, Mo. 
Dear Mr. Brinkmeyer: — I thank you for your 
good letter of the 31st ult., with which you sent let- 
ters from ministers in reference to the Christmas 
poster. I have retained copies of these letters and 
am returning the originals. 
With kindest regards, I am. 

Yours very truly, 

, Secretary. 



* * ♦ 



Salt Lake, Utah. 
Mr. Harry S. Anderson, 

C/o Utah Billposting Co., 
City. 
Dear Sir: — In pursuance of a motion made and 
carried at the last meeting of the Advetising Club of 
Salt Lake. I am instructed to extend through you to 
the National Billposting Association a vote of ap- 
proval, encouragement and endorsement of the work 
being done by the National Billposting Association 
In their uplift campaign. Allow me to assure you 
that the work being done is worthy of the support 
of every Institution. 

Sincerely yours, 

M. A. Scott, 
Secretary, The Advertising Club of Salt Lake. 



Vancouver, B. C. 
Mr. H. J. Duker, 

Messrs. Duker & Creighton, Ltd., City. 
Dear Sir:— I have your letter of December 10, re- 
garding the Christmas poster. For one, I most 
thoroughly appreciate your purpose to Inaugurate 
this uplift movement for the good of humanity. If 
more posters were placed before people with this 
unselfish motive of spiritual benefit, the world would 



(29) 



EDUCATIONAL POSTERS 



move sunward much faster than it is now doing. 
I am exceedingly glad that you found it in your 
heart to do just this sort of thing, particularly when 
you say that you have no ulterior motive in thus 
doing. 

Sincerely, 

(Signed) H. Fr.\.xcis Perky. 
» * * 

Erie, Pa. 
To the Poster Advertising Co., 
1620 Steger Building, 
Chicago, 111. 
The Erie County branch of the American Federa- 
tion of Catholic Societies, through its "Public Mor- 
als" Committee, desire to express to you their appre- 
ciation of the sentiment which prompted the poster 
of "The Nativity" and for the prominence given it 
throughout our city. 

The American Federation of Catholic Societies 
commends every effort which tends to keep alive the 
teachings of Holy writ, and also commends every ef- 
fort to bring such teachings prominently to the at- 
tention of the public. We feel that through this 
beautiful poster — which is a worli of art itself — the 
Poster Advertising Company has not only done 
honor and credit to itself, but has through this sea- 
sonable poster elevated humanity in its conception 
and the prominence given to it. 

Assuring you again of our hearty appreciation, co- 
operation, and well wishes in the name of the Amer- 
ican Federation of Catholic Societies, I am, 
Witli respect, 

Mrs. F. W. Brigdex, 
Chairman, Public' Morals Committee, E. C. B. A. E. 

of C. S. 

* * « 

Newark, N. J. 
Poster Advertising Association, Inc., 
1620 Steger Bldg., Chicago, 111. 
Gentlemen:— The copy of the Christmas poster 
was duly received, as per yours of January 8, and 
for this we extend you our most hearty thanks. 
We hope in time to put this up somewhere; when 
all the world has forgotten it! 

Yours very truly, 

J. C. D.\N.\, 
Librarian, Free Public Library of Newark. 

* * * 

Olympia, Wash. 
Loft Adv. System, 
Olympia, Wash. 
Gentlemen: — The Sunday school of the First Meth- 
odist Episcopal Church desire to extend to you a 
vote of thanks for placing on the billboards of our 
city the beautiful pictures of Mary and the Child 
Christ. 

Yours respectfully, 

Paye E. Smith, Secy. 
H. M. W.\Li..\CE, Supt. 

* * * 

Olympia, Wash. 
Loft Adv. System, 
Olympia, Wash. 
Dear Sirs: — The Central Baptist Sunday school 
has unanimously voted to extend to you, or those 
whom you represent, a vote of appreciation and 
thanks for the beautiful picture of "The Nativity" 
appearing on your billboards. 

We believe that it has lifted the thoughts of many 
a passerby to a higher level, and we would be glad 
and appreciative indeed if nothing having the oppo- 
site effect might ever be found in its place. 

Mrs. C. J. V.\N E.vton, Supt. 
Nellie E. Bakeb, Secy. 

« « Hi 

Olympia, Wash. 
Loft Adv. System, 
Olympia, Wash. 
We wish to express our appreciation of the beauti- 
ful pictures have you placed on your billboards. We 
realize that the billboard may be a means of edu- 



cation, either for good or harm, and to this end our 
organization have a committee who are to work with 
the "Parent-Teaachers" of the city to use their in- 
fuence toward clean billboard advertising. We ob- 
ject to the tobacco and cigarette advertisements and 
hope it will be your policy to reject that class. We 
hope to commend rather than object in this work 
and we thank you for the Christmas scenes. 
Sincerely yours, 

Mrs H. M. Wallace, 
President Olympia W. C. T. G. 

Mrs. Alice Bakkr. 
Chairman Billboard Committee. 



Tacoma, Wash. 
Foster & Kleiser, Inc., 
Tacoma, Wash. 
Dear Sirs: — The Social Service Board requested 
me, at its last meeting. January 9, to express to 
you our official appreciation for the space you have 
so generously given on so many billboards of the 
city to the beautiful poster of the "Nativity." We 
thank you for this contribution to Tacoma's Christ- 
mas, and we want you to feel that the public are as 
quick to commend a wonderfully artistic poster as 
they are to condemn the suggestive ones. 
Yours respectfully, 
(Signed) Florexce Baker Hays. 

Secy.. Social Service Board. 



Long Branch, N. J. 
Mr. Charles Rosencrans: 

Dear Charley: — I have read with great interest 
the attached. I am much pleased to know that you 
have explained the picture in the "Daily Record." 
I also take the liberty to thank the Poster Associa- 
tion for the thought; which you are manager of. 

I hope all concerned will follow Christ and His 
teachings, for certainly He is our King and your 
Messiah. 

In Act, 16 chap., 31 verse, it reads: "Believe on 
the Lord Jesus Christ and thou shall be saved, and 
thy house." 

Yours very truly, 

Wii. D. Martin. 

* * * 

Washington, D. C. . 
Washington Poster Advertising Company, 
Washington, D. C. 

Mr. Dear Mr. Shoemaker: — A little while ago I 
dropped a letter to you, thanking you for the fine 
service you rendered the cause of Christianity in 
posting the beautiful picture of the Nativity during 
the Christmas season. The thought has occurred to 
me whether 1 could not get several copies — say, six — 
for our six main stations in India. I am chairman 
of the Foreign Mission Board of my church and 
know that our missionaries would be very glad to 
receive such splendid medium of supplementing their 
preaching. During the long rainless season in India 
the ijosters would be of service for at least eight 
months and then could possibly be stored away for 
further use. Please let me know whether any copies 
can be had and at what price. 

With sincere wishes for a blessed and a pros- 
perous New Year, 1 remain, 

Respectfully yours. 

(Signed) Paul A. Menzel. 

Chairman. German Evangelical Synod of North 
America. 

* * * 

Baltimore, Md. 
Mr. John K. Shoemaker, 

Baltimore Poster Adv. Co., 
Maryland Casualty Tower Bldg., City. 
My Dear Mr. Shoemaker: — The Christmas poster 
gotten out by the Poster Advertising Association, is 
certainly one of the finest specimens of religious 
advertising that has ever come to my notice. You 
have done a great service. It is evident, for I saw 
men, women and children standing in front of the 



(30) 



E D U C A T I (3 N A L P O S T E R S 



board at the corner of Chase and St. Paul streets; 
also on the trolley car, in going back and forth to 
my office. I have heard many comments, all of them 
enthusiastic. 

It will be a great pleasure indeed for me to tell 
others of the General Grant poster you propose to 
put on the boards some time early next year. 

In closing, I cannot refrain from sending my 
hearty and unfeigned thanks and appreciation to you 
and the Poster Advertising Association for your 
great help in making the world better. These pic- 
tures are sure to make their impression and tell 
their own silent story. 

With kindest personal regards and wishing you 
every great success, which you so justly merit. 
Faithfully, 

(Signed) J. M. SrtCK. 
General Secretary, Maryland Tract Society. 
* * * 

Jackson, Miss. 
To the National Billposters' Association, 
Chicago, 111. 

Dear- Sirs: — At the Christmas exercises of the 
First Christian Church Sunday school of this city 
the ))icture of "The Nativity." so well displaved on 
the local billboards, was used by the pastor to give 
an instructive talk to the younger children on the 
sacred associations of the birth of Christ. It was 
explained to those present that this same picture 
was on display in practically every city of the 
United States, and that other inspiring subjects 
were to follow. Upon motion duly made and heart- 
ily approved, it was voted "to thank the Billposters' 
National Association for this commendable piece of 
work in religious advertising, and likewise the firm 
of Brown & Son for their local participation in this 
nation-wide move. Billposters have had plenty of 
adverse criticism, and perhaps some of it justly de- 
served, but we feel that this pictorial and artistic 
display of inspiring and historical subjects ought 
not to pass without due recognition from the church- 
going people." 

The pastor was instructed to draft a letter suit- 
ably expressing the sentiments of this gathering, 
and it is with great pleasure that the pastor obeys 
this command, and joins with the Sunday school 
teachers and workers in thanking the National Bill- 
posters' Association for making such a valuable and 
gratuitous contribution to a better observance of the 
season of the Nativity. 

With respect and best wishes. 

Yours very truly, 

E. T. Edmoxd, 
Pastor of the First Christian Church. 

* * * 

Minneapolis, Minn. 
Mr. M. Breslauer. 

Minneapolis. Minn, 
Dear Sir: — I want to express my approval and 
appreciation to your companv for their interest and 
co-operation with other poster companies through- 
out the country in "their uplift movement for the 
good of humanity." 1 had noticed the picture de- 
picting the '"Nativity" before receiving your letter 
and was pleased with the picture and the purpose 
of the company. The teaching value of pictures is 
very great and I am , sure this picture will teach 
more than we realize. 

Sincerely yours, 

Elmer N. Schmuck, 
Church of St. John the Baptist. 

* * * 

St. Paul, Minn. 
Northern Display Advertising Company, 

406 Eighth Avenue, South Minneapolis, Minn. 
Gentlemen: — As you will note. I have been trans- 
ferred from Minneapolis to St. Paul, but this does 
not change my interest in the splendid work you 
are doing in displaying on the billboards of these 
two cities the splendid poster depicting the birth of 
Christ. I am sure that it will contribute to dis- 



seminating the Christmas spirit and ought to be a 
distinct uplift. 

1 called the attention of the St. Paul Methodist 

preachers to your display and was requested by 

them to express their appreciation of the work that 

you are doing. With the season's greetings, I am 

Very sincerely yours, 

W. E. J. Gr.\tz, 
Pastor, Central Park Methodist Episcopal Church. 

* * * 

Minneapolis, Minn. 
Mr. M. Breslauer, 

406 Eighth Avenue, So. 
Dear Sir: — Let me thank you for your letter of 
the 9th, and express my warm appreciation of your 
action in regard to the Christmas picture on your 
boards. It was a very nice thought on your part, 
and in behalf of all of us I thank you. 
Very truly yours, 

J. C. BUSIINKLL, 

Westminster Church. 

* * * 

Minneapolis, Minn. 
Dear Mr. Breslauer: — Just a word to thank you 
for the beautiful picture. Our old people were just 
delighted with it. It is very kind of you, and we 
are very grateful to you for this, as also for all 
your kindness to us. May God bless you and yours 
and grant you a very happy Christmas and a bright, 
prosperous new year. 

Little Sisters of the Poor. 



St. Paul, Minn. 
The Northern Display Company, 

406 Eighth Avenue, South, Minneapolis, Minn. 
Mr. L. N. Scott, 

Dear Sir: — I have received your letter calling my 
attention to the Christmas posters. They have my 
interest and cordial approval. I think the idea is a 
capital one. I shall diligently keep a lookout for 
the others of the series. 

Yours sincerely, 

F. D. McRae. 

* * * 

Phll^adelphia, Pa. 
The Billposting Company, 
814 Walnut St. 
Dear Sirs: — Your announcement has been read 
with great interest, and I take pleasure in writing 
you the deep appreciation I feel of your effort at 
this busy time to preserve the thought of Christmas 
and its real meaning in the midst of the confusion 
of modern interpretations. 

With hearty endorsement and good-will, also with 
the season's best wishes, I am, 

Yours faithfully, 

Ja.s. B. Ely, 
Lemon Hill Association. 

* * >i< 

Philadelphia, Pa. 
The Philadelphia Billposting Company, 
814 Walnut St., 

Philadelphia, Pa. 
Gentlemen: — I am pleased to express to you my 
gratification over the splendid message which you 
were so good as to send to me on this date. I 
shall look for and make mention of your poster mas- 
terpiece depicting the birth of Christ. 

Sincerely yours, 

W. L. Stough. 
Pastor, Atonement Lutheran Church. 

* * * 

Lock Haven, Pa. 
Mr. J. H. Mussina, 
Manager, 

Lock Haven Poster Adv. Co. 
My Dear Sir: — Your company deserves unstinted 
praise for the advanced step taken in the uplift 
movement for the good of humanity. Your master- 
piece, "The Nativity," displayed on the poster boards 
In this city, is commendable for its recognition of 



(30 



EDUCATIONAL POSTERS 



the foundation of the Christian religion, and for its 
moral inspiration aroused in every believer's heart. 
Children love the story and men revere it. During 
the coming week it will be exemplified in most of the 
homes throughout Christendom. 

Very truly yours, 

Ika N. McCLOSKEr, 
County Superintendent. 



Westville, N. J. 
Philadelphia Billposting Company, 
Philadelphia, Pa. 

Sirs: — I see by The North American that your 
company has posted upon the billboards pictures 
of "The Nativity," and the idea is for the uplift of 
humanity. I am writing you to see if it would be 
possible to secure a set of this picture for a Sun- 
day-school service to be used in the church on 
Christmas Eve. 

This may seem like a strange request, but I am 
anxious to do just what I learn was the idea 
of the movers in this enterprise, as told, in The 
North American, "do something to inspire the young 
and the old to build up the broken-hearted and to 
help lead all men and wpmeu to a consideration of 
the higher life." 

Can you tell me how I can get a set of this pic- 
ture? What will it cost and where can I get it? 

If you can let me have one, I will call at your 
office or you can send it at my expense. 

If you can let me have the picture I will have a 
poster board made and give due credit to your firm 
for the favor. I will use it in the church. 
Very respectfully yours, 

W. D. Stoltz. 
* * * 

Galveston, Tex. 
Mr. J. E. Howard, 
1921 Postofflce St., 

Galveston, Tex. 
Dear Sir: — Your aim to asisst as an Association 
in the moral uplift of humanity is a praiseworthy 
one. I have seen and admired your poster on "The 
Nativity," and hope your Association will be able to 
follow up the good work. 

Yours truly, 

J. F. S.\RNER, 

Adoue Seamen's Bethel. 



Gloucester, Mass. 
My Dear Mr. Connors: — I shall be glad to call at- 
tention to what your association is doing in an edi- 
torial in the paper for which I am writing. It is 
good work, and I am sure will be appreciated by 
millions of people. 

Sincerely, 

Rev. L. M. Powers. 

* * * 

We appreciate the thoughtfulness of Mr. R. G. 
Spaulding in putting one of his beautiful pictures of 
'"The Nativity" opposite our church. 

■ — Baptist Bulletin (Boise, Idaho). 

* * * 

Philadelphia, Pa. 
Philadelphia Billposting Company, 
Philadelphia, Pa. 

Dear Sir: — Words of praise cannot be too strong 
in commending you for the impressive and magnifi- 
cent poster, "The Nativity," which you have gratui- 
tously placed upon our public thoroughfares. It 
was a noble thought which inspired its presentation, 
and, undoubtedly, it will create more than admira- 
tion, for it is provocative of thought which must 
uplift and benefit to our fellows. 

I feel I must say these words of praise and also, 
in addition, commend you for the character of the 
other ijosters you are placing before the public to- 
day. They likewise are of an uplifting character. 

I believe if the united churches of Philadelphia, 
which are now supporting a half column in Satur- 



day's \orth American of religious advertising, could 
be induced to have a united appeal to the public 
placed upon our billboards, it would result in much 
good. Is not this a matter well worth agitating? 

Thanking you again for your commendable act in 
displaying the beautiful poster, "The Nativity," I 
beg to remain, 

Sincerely, 

J. M. TwELLD.VLf:, 

Calvary Evangelical Lutheran Church. 

Berkeley, Cal. 
Mr. Thos. H. B. Varney, 
Oakland, Cal. 
Dear Sir: — I have just received the announcement 
relative to the proposed poster of "The Nativity." 
Permit me to congratulate you for the very beauti- 
ful service you will render the public in this mat- 
ter and for the excellent taste of the organization 
that has chosen the subject. I want to thank you 
and the organization you represent for this very 
excellent Christmas present. 

Yours truly, 

H. J. LOKEN, 

Pastor, First Christian Church. 

* * * 

Portland, Me. 
Mr. Joseph J. Flynn, 
Lawrence, Mass. 
Dear Sir: — I have your communication of the 
10th inst., and have seen upon the billboards of our 
city the picture of "The Nativity." of which you 
speak in your letter. 

Permit me to say that the thought you thus get 
before the public, and your splendid generosity, and 
your sincere effort to help lift humanity, appeals to 
me greatly. I have taken occasion to call the at- 
tention of the local press to this picture and your 
letter, and they assure me that they w^ill help to 
get the attention of the people to this effort on your 
part. 

I hope that church people everywhere will stand 
behind you in this movement. 

Very sincerely yours, 

Chas. M. Woodman. 

* • * 

Davenport, la. 
Dear Mr. Kundt: — I thank you for calling my at- 
tention to "The Birth of Christ" posters, and I shall 
take special pains to see them. The idea is a good 
one, and doubtless will do much to plant the Christ- 
mas conception in the public mind where absent, and 
quicken it where already present. I am glad to 
note this effort to contribute to the "uplift of hu- 
manity," and it is one more evidence that the spirit 
of Jesus is beginning to prevail among all men 
everywhere. 

Sincerely yours, 

L. M. COFFMAN, 

First Presbyterian Church. 

* • * 

Mason City, la. 

Mr. H. B. Farrer, 
Mason City, la. 

Dear Sir and Brother: — Yours of yesterday, an- 
nouncing the placing of the picture of "The Nativity" 
on billboards, to hand. I congratulate you, first on 
being connected with a firm which has good taste 
and good business judgment, for while there can be 
no ulterior motive in placing the picture as you 
suggest, it is just the same mighty good business 
judgment to do it; and, second, I congratulate you 
that you have the disposition to approve what is 
done; then I congratulate the community and coun- 
try that we have come to times when such things 
are done by corporations. 

I am very glad to have your letter, and shall 
watch for the picture and call attention to it when 
I can. 

Cordially yours. 

James E. Waqneb, 
Methodist Episcopal Pastor. 



(32'> 



EDUCATIONAL POSTERS 



Berkeley, Cal. 
Mr. Tlios. H. B. Varney, 
534 Twentieth St., 
Oakland, Cal. 
Dear Sir: — Your letter of the 10th is most inter- 
esting. I am sure that you could do nothing better 
In connection with your regular profession than to 
place such posters as you describe on the boards 
around Oakland. 

Hoping that in the general uplift of humanity 
there may come a true joy and happiness in which 
it will be your privilege and mine to share, I remain, 
Yours very sincerely, 

W. R. H. HODGKIN, 

All Souls' Chapel. 

* # * 

Newark, N. J. 
Mr. Herbert Cecil Duce, 
Kditor of The Po.steb, 
1620 Steger Bldg., 
Chicago, 111. 
Dear Sir: — In this number, at the front is a re- 
production in miniature of the 24-sheet Christmas 
poster. Won't you kindly tell me how I can get a 
copy of this? 

It seems to me that what the poster people are 
doing in this matter is wonderfully good. There 
really is no reason, of course, why city hoardings and 
the countryside, at least part of it, should not be 
used for advertising, if the advertising is of good 
things and in good taste. Evidently, the poster men 
of the country are working toward good things in 
good taste. 

Yours very truly, 

J. C. D.^NA, 

Librarian, The Free Public Library of Newark. 

* * * 

Milwaukee, Wis. 
Cream City Billposting Company, 
Milwaukee, Wis. 
Gentlemen: — I do want to express my apprecia- 
tion of the very appropriate and beautiful poster of 
"The Nativity," which I admired in a ceV-tain sec- 
tion of our city the other day. Even commercialism 
is joining hands with idealism in this time of Feast 
of Love. 

Cordially yours. 

Rev. F. W. C. Meter. 
Pastor, First German Baptist Church. 



see this picture placed in this beautiful way before 
the people of our city and our country. I have al- 
ready taken occasion to speak of it and commend it 
to our people in our church. 

Yours sincerely, 

Geohgi; E. B.\enes, 

Pastor, First Presbyterian Church. 



Port Arthur, Ont. 
L. Q. Iligham, Esq. 

Dear Mr. Higham: — I have received your notice 
of the intention of the Poster Advertising Associa- 
tion to display a large representation of "The Na- 
tivity" throughout our land. May I express my 
warm appreciation of the proposed action and the 
thought which lies behind it. Ours is a sordid age, 
engaged prevailingly in the selfish pursuit of wealth, 
and corporations, al30ve all, are supposed to be soul- 
less, and it adds to the heart warming which Christ- 
mas brings, to hear of your Association thinking out 
such a plan. 

With kind regards. 

Yours faithfully, 

Charles W. Hedley. 

* * * 

Dublin, Ga. 
Mr. A. A. Cowart, 
Dublin, Ga. 
My Dear Mr. Cowart: — I wish to commend most 
heartily the move and the purpose in your Associa- 
tion for the "uplift of humanity," and I am sure 
there will be a sincere gratitude in the heart of 
all who really love the Master and the Kingdom of 
His love. When we reflect upon the fact that at least 
nine-tenths of all our knowledge comes through the 
sense of vision, we can readily appreciate the value 
of this striking appeal to the eye. 

Allow me to express the hope that the response 
will be so general to this new departure of your 
Association that you will feel justified in adding 
other masterpieces of art along this line from time 
to time. 

Again thanking you, and with hearty good wishes 
for the richest blessings of the Christmas and New 
Year season upon you and your household, I am 
Yours most sincerely, 

C. M. CnnMBLEY, 
Pastor, Henry Memorial Presbyterian Church. 



Milwaukee, Wis. 
Cream City Billposting Company, 
Milwaukee, Wis. 
Gentlemen: — I have your letter of even date with 
regard to the poster depicting the birth of Christ, 
which you are to put upon your boards. I am greatly 
interested in this plan, and shall be glad to see the 
poster when it appears, and I hope it will turn the 
thoughts of those who see it to the Christmas mes- 
sage of good will to men. 
Yours very truly. 

Rev. Robert A. Asiiwortii, 
President, Milwaukee Federation of Churches. 

* * * 

Battle Creek, Mich. 
Mr. E. R. Smith, 

Battle Creek, Mich. 

My Dear Mr. Smith: — I wish to thank you for call- 
ing my attention to the large picture poster of "The 
Nativity," which you are placing in Battle Creek as 
a part of the Uplift Movement of the Poster Adver- 
tising interests. 

I am greatly pleased with the picture and with 
the spirit which prompts it. It seems to me that is 
one of the real signs that this age is not wholly 
given over to commercialism, that its ideals are still 
high and pure, and that the world is turning as 
never before to a deeper appreciation of the Christ 
spirit of the Christ Himself. 

We all know how important a factor in our edu- 
cation the eye is, and I am very glad for one to 



* * * 

Chattanooga, Tenn. 
Mr. H. E. Stoops. 

Dear Sir: — In the name of the Chattanooga Sun- 
day School Teachers' Graded Union I want to thank 
you for the picture displayed on the boards of the 
Infant Jesus, which was such a beautiful and in- 
structive way to bring the subject before the public. 
Very truly, 

Mrs. p. a. Nelson, 
Secretary Chattanooga Sunday School Teachers' 

Graded Union. 

* * * 

Port Huron, Mich. 
L. T. Bennett. Esq., 

Bennett Poster Advertising Company. 

Dear Sir: — I beg to acknowledge your favor of 
the 10th inst., calling my attention to the poster 
"The Nativity." 

I delayed replying until I had seen the work in 
question, and now beg both to congratulate and com- 
pliment you thereon. 

It is peculiarly well worthy of commendation, not 
as a work of art alone, but also for its treatment of 
the subject. I do not remember seeing the original, 
although I presume that the poster is a copy of some 
well-known masterpiece. Your artist has certainly 
done himself great justice. 

But the best feature in the case is your evident 
endeavor to raise the tone of poster advertising. 
You have certainly succeeded and deserve the thanks 
of the entire community and especially of those who 



(33) 



EDUCATIONAL POSTERS 



are working in the cause of the Subject of the 
picture. 

With every good wish for Christmas and the new 
year, Faithfully yours, 

JOHX MUNDAY, 

Grace Church. 

^: * * 

Brownwood, Tex. 
Jack Brick. 

Dear Sir: — I commend most heartily the "Uplift" 
movement for the billboards. I have seen the beau- 
tiful poster and am much impressed with its worth, 
both as to its beauty and its ennobling suggestions. 
I congratulate the Poster Advertising Association 
and bespeak for them the hearty endorsement of the 
clergy of the church. May the glad peace of the 
Christmas time be theirs. 

Very sincerely, 

W. Bristow Gr.\y. 
Minister, First Presbyterian Church. 

* * * 

Florence, Ala. 
Mr. Harry B. Elmore, 
Sheffield, Ala. 
Dear Sir: — I thank you for calling my attention 
to the large poster "The Nativity." It is very 
attractive. 

I am delighted to know of the desire on the part 
of the poster advertising interests to add somewhat 
to the spiritual uplift of humanity. Truth's appeal 
to the eye is very strong and I am sure the plan 
inaugurated will have an impressive and helpful in- 
fluence upon the public. 

Yours sincerely, 

G. F. Bell, 
Pastor, First Presbyterian Church. 

* * * 

Astoria. Ore. 
Mr. D. L. McCroskey. 

My Dear Mr. McCroskey: — Your letter concerning 
the poster advertising interests of America in its 
effort to utilize its immense power among all classes 
of men at the Christmas time delights me. I am 
satisfied that your Association will, by its poster 
display of "The Nativity," accomplish untold good. 
Many a one will read the old, old story and set 
about with a clearer vision of himself as he reflects: 
This is my blessed Master; let me think what He 
has done for me; and let me also think. What have 
I done for Him? 
God will bless the harvest of such well-sown seed. 
Cordially and sincerely yours, 

Geo. F. Rosb.nmuller, 
Rector, Grace Church Rectory. 



Philadelphia, Pa. 
The Philadelphia Billposting Company, 
814 Walnut Street. 
Gentlemen: — I was pleased indeed to receive your 
letter of the 10th inst. informing me of your effort 
to help in the "Uplift Movement for the Good of 
Humanity." There must come to you the happiness 
that ever attends any deed done for the spiritual 
uplift of mankind. You may not see results, but 
you "have contributed your mite," and in that the 
commendation lies. 

Praying that God's richest blessing may rest upon 
your work, I remain. 

Yours very sincerely, 

VfM. S. Neill, 
Church of The Holy Apostles. 

* « * 

Milwaukee, Wis. 
To the Cream City Billposting Company. 

Dear Sirs: — The undersigned has been requested 
by the "Men's Society of the First German Reformed 
Church" to send to you the following resolution: 

RKsot.vKi). That we have noticed with great pleas- 
ure the beautiful picture. "The Nativity," which the 
Cream City Billposting Company, has placed before 



the people of our city during the Christmastide, on 
their billboards, and that we hereby tender to them 
our heartfelt thanks for displaying such a fine 
Christmas spirit in such an unselfish manner. The 
picture caused many a passerby to think of the old, 
old story of Jesus and His love. 

May I also give expressions to my personal appre- 
ciation of your beautiful act, so entirely in keeping 
with the spirit of Christmas, and Him whom your 
fine picture seeks to glorify. 

Yours gratefully, 

Hexry C. Nott. 

* * * 

Lancaster, Pa. 
Lancaster Poster Adv. Co., 
Lancaster, Pa. 
Gentlemen: — Your letter of the 15th inst. at hand 
and the contents noted with care. It was with much 
pleasure that I learned of the fact such posters 
would be placed upon the billboards of our city at 
this season of the year. Last evening I was reading 
about them in a Philadelphia newspaper and that 
they were to be seen in that city. I expressed a 
wish that they might be seen also here in our own 
city. Your letter, therefore, is in answer to my 
wish. 

I want to express to you my hearty appreciation 
of this noble effort on the part of the Poster Adver- 
tising Interests of America, and I am confident that 
great good will come of the same. Through you I 
desire to extend to them my hearty thanks. 
I am. 

Yours very truly, 

J. Hu-NTER Watts. 
St. Andrew's Reformed Church. 

* * * 

Lancaster, Pa. 
Lancaster Poster Adv. Co.. 
Lancaster, Pa. 
Gentlemen: — I received your announcement of the 
15th. and also observed the beautiful posters, depict- 
ing the birth of Christ. I want to express my per- 
sonal appreciation to the Poster Compan.v for this 
remarkable picture. It brings the true Christmas 
thought before the public in a forcible manner. It 
is bound to leave its impress as a picture always 
does. It will go a long way in correcting some of 
the heathenism which we have mixed in our Christ- 
mas Festival. All in all, it is a work of beauty, 
power and an "Uplift to humanity." 1 join with the 
rest of the public in congratulating you and thank- 
ing you for the picture executed in such a wonder- 
ful manner and for the lesson which it teaches to 
the public. 

Yours very truly, 

JOHX H. Strexge, 
Pastor St. Jtark's Lutheran Church. 

* * * 

Oshkosh, Wis. 
Mr. J. E. Williams, 
City. 
Dear Sir: — Thank you for calling my attention to 
the work of the posting service in this city. I shall 
be glad to call the attention of the people of my 
congregation to the matter in the Church Calendar 
next Sunday. This is one of the encouraging move- 
ments of the day. promising so much for the moral 
and spiritual uplift of the nation. 
Cordially yours, 

Harry F. Brxs, 
Pastor, First Congregational Church. 

* • * 

Berkeley. Cal. 
Thos. H. B. Varney. 

.'■.34-540 Twentieth St., 
Oakland, Cal. 
My Dear Sir: — Your circular letter of the 10th 
relative to a poster — "The Nativity" — that is to be 
posted on the billboards is here. It has been a de- 
light to me to read your letter to the people of the 
First Presbyterian Church of Berkeley. I have not 



(34) 



EDUCATIONAL POSTERS 



yet seen a' copy of the poster, but I have heard from 
a man who has seen it. I am watching the bill- 
boards, for 1 want to see the good thing you are 
doing. 

May the Christmas bring you a great joy! The 
King's birthday is well worthy of being celebrated 
in all good ways. May lie, being present, fill your 
heart with His own love! 

With cordial appreciation of this work of yours 
and of the letter before nie, 

I am most heartily yours, 
(Signed) Lai'Slev A. McAfice, 

Pastor First Presbyterian Church. 

Oakland, Cal. 
Taken from Weekly Bulletin; "The Poster Ad- 
vertising Association is displaying all over the 
United States this Christmas season a poster depict- 
ing the birth of Christ as an expression of their 
desire 'to contribute to the spiritual uplift of hu- 
manity.' " 

* * * 

Dear Mr. Varney: — Won't you please let me have 
one of those beautiful Christmas posters? The pret- 
tiest thought I have seen this year, and of so mucli 
pleasure to all. To me it is an inspiration. 
Hoping you will not deny me one, I am, 
Very sincerely, 
(Signed) Florisnce Corhy, 

A Sunday School Teacher. 

Oakland, Cal. 
Thos. H. B. Varney, 
Oakland, Cal. 
Dear Sir: — We extend to you our thanks for post- 
ing the Bible pictures of the birth of the Christ 
child, and assure you that your work is highly ap- 
preciated by everyone. 

Trusting that your posting of these pictures may 
do all that is expected of them, we wish you a very 
Merry Christmas and a Happy New Year. 
Sincerely yours, 

TWEXTY-FOUHTH AVE.\UE METHODIST ClIURCH. 

(Signed) Margaret M. Kew, Secretary. 

Oakland, Cal. 
Mr. Thos. H. B. Varney, 
Oakland, Cal. 
Dear Mr. Varney: — Your letter of December 10 re- 
ceived. I appreciate the poster scene of "The Na- 
tivity." Last Sunday evening I spoke of it as one 
evidence of the Christ spirit in our age. 

At our Congregational Ministers meeting in San 
Francisco a few days ago I called attention to your 
generous work. 

Christian men of means could use their money 
well in this type of advertising. 
Yours truly, 

(Signed) J. B. Our, 
Pastor Myrtle Street Congregational Church. 

* * * 

Oakland, Cal. 
Thos. H. B. Varney, 
Oakland, Cal. 
Dear Sir: — Your note of December 10 announcing 
your purpose to place a picture of "The Nativity" 
upon the billboards of the city received. 

I wish to express my unqualified appreciation of 
this action. 'The picture preaches a message the 
world needs and reaches those who will listen to no 
other preaching. Every pastor must thank you for 
this co-operation in the effort to bring Jesus Christ 
into the hearts of the people. 

Sincerely yours, 
(Signed) Orville Coats, 
Pastor Tenth Avenue Baptist Church. 

* * * 

Davenport, la. 
My Dear Mr. Kindt: 

We, of the Cathedral, appreciate very highly the 
good work of the Poster Advertising Association. 



The posters cannot but do good and will remind 
many a one of the days of their youth. With kind 
regards, 

Truly yours, 

M.\HM.\DUKE H.VRE. 

* * ,* 

Chattanooga, Tenn. 
Dear Mr. Stoops: — I thank you for your letter and 
for the generosity displayed by yourself and other 
national advertisers in connection with the Christ- 
mas poster display. 

Cordially, 

J. A. Patte.v, 
Chattanooga Trust Company. 



Chattanooga, Tenn. 
The Stoops Bill Posting Co., 
Chattanooga, Tenn. 
Gentlemen: — I thank you for your favor of the 
12th inst. advising me regarding the steps you have 
taken in the matter of the Christmas poster. 

I have seen the poster and wish to express my ap- 
preciation It is both educational and inspirational, 
and I am sure the thanks of the community are due 
the Poster Advertising Association for this practical 
"Uplift Movement." 

Faithfully and sincerely yours, 

W. J. LOMING, Clerk, 

St. Paul's Parish. 
* * * 

Chattanooga, Tenn. 
Mr. H. E. Stoops, 
City. 
Dear Sir: — Yours of the 12th instant, with refer- 
ence to the poster entitled "The Nativity" to hand. 

I read your letter with much interest and also saw 
the poster in many places. It will undoubtedly do 
much good. I trust God may bless it to bring to 
many minds the birth of the Savior, and that He 
may be born anew in the hearts of many people be- 
cause of this effort on the part of yourself and your 
associates in this matter. 

Assuring you of my appreciation of your efforts to 
make men better, and of my co-operation with you in 
this and with compliments of the season, I beg to 
remain, 

Yours very truly, 

Allex Fokt, 
Pastor The Tabernacle Baptist Church. 



Trenton, N. J. 
Mr. Irving Rosencrans, 

Mgr., Trenton Poster Adv. Co., 

Trenton, N. J. 
Dear Sir: — I am delighted to learn that the Poster 
Advertising Association has in view to assist "The 
Uplift Movement." 

In these days, when so many non-Catholics never 
enter a church and when there exists so much ignor- 
ance regarding the fundamental mysteries of the 
Christian religion, no better subject could be placed 
before the people for contemplation than "The Na- 
tivity of Christ." I wish on this occasion to thank 
the Poster Advertising Association for their cour- 
teous relations with the American Federation of 
Catholic Societies and the evident desire to do away 
with all salicious advertising. 

Yours very sincerely, 

Jas. a. McFaul, 

Bishop of Trenton. 
* * * 

Galveston, Tex. 
Mr. J. E. Howard, 
City Billposter, 

Galveston, Tex. 
My Dear Howard: — Thank you for calling my at- 
tention to the Birth of Christ, as depicted in artistic 
form and presented upon the billboards that "he who 
runs may read" the old, old story. The Poster Ad- 
vertising Association, Inc., and its members deserve 
the thanks of all who believe in Jesus Christ and 



(35) 



EDUCATIONAL POSTERS 



who realize that all uplift must come through His 
moral teachings. May I, at the same time, express 
to you the admiration I have always entertained and 
expressed for you personally, in the clean, moral 
way you have ever handled your work here. May 
Christmas be good to you and the New Year 
prosperous. 

Sincerely, 

J. M. KiRWix. 

* * * 

Galveston, Tex. 
Mr. J. E. Howard, 
City Billposter, 

Galveston, Tex. 
Dear Sir: — I am pleased to learn that the Poster 
Advertising Association is inaugurating a new and 
very commendable plan of presenting on your bill- 
boards at Christmastide, a large and beautiful pic- 
ture of the "Nativity," and hereby I wish to ex- 
press my appreciation of this praiseworthy move 
on your part to elevate the minds and hearts of the 
people to high and holy thoughts and affections. 
Yours very truly, 

N. A. Gall.vgher, 

Bishop of Galveston. 

* * * 

Philadelphia, Pa. 
The Philadelphia Billposting Company, 
814 Walnut St., 

Philadelphia, Pa. 
Dear Sirs: — I write to express my appreciation 
at having you call my attention to your "Uplift 
movement tor the good of humanity," by way of 
sacred pictures depicting the birth of Christ. I shall 
be delighted to co-operate with you in the movement 
in any way I can, even to the extent of having one 
of your posters placed at the side of my church dur- 
ing the sacred season, if you will send one to the 
above address, or tell me how I can secure one of 
them. My church is located at the corner of_Seven- 
teenth and Fitzwater streets. A great public thor- 
oughfare, and I live next door at the above address. 
If you have no objection to granting this request, 
you may let me hear from you at your earliest 
convenience. Believe me. 

Yours sincerely, 

JoHX W. Lee. 

* * * 

Superior, Wis. 
Cream City Billposting Company, 
Milwaukee, Wis. , 
Dear Sirs: — For and on behalf of Bishop Koudelka, 
I desire to thank you for having displayed on your 
billboards the picture of the Nativity. 
Sincerely yours, 

J. A. PiLON, Secretary. 

* • • 

Keene, N. H. 
Mr. A. W. Qulnn, 
Keene, N. H. 
Dear Sir and Brother: — The ministers, in commit- 
tee meeting this afternoon, authorized me to write 
in their name expressing to the Poster Advertising 
Interests of America, through you, their representa- 
tive, our sincere appreciation of the efforts that go 
to the moral and spiritual uplift of every commu- 
nity. The picture of the Christ, which is displayed 
In our city, is bound to give someone heart and 
courage to make another fight for moral victory. 

Assuring you that the church fully appreciates 
all that is being done in the name of its Christ for 
the betterment of humanity, I am 

Sincerely yours, 

Rev. Edw. F. Miller. 



Lock Haven, Pa. 
J. H. Mussina, 
Manager, 

Lock Haven, Pa. 
Dear Sir: — It was a beautiful and noble thought 
that prompted the display of the great poster master- 
piece depicting the "Birth of Christ." These post- 



ers preach a silent sermon, and unquestionably carry 
a spiritual appeal and uplift to human hearts. They 
are excellent interpretations of Scripture and worthy 
of reverent reflection. They challenge the thought- 
less with a great act and aid the devout in its spiri- 
tual understanding. They have a message of peace 
and good-will for all people. I take pleasure in 
commending the Lock Haven Poster Advertising 
Company for this splendid service. 

Yours sincerely, 

Jacob Diehl. 

* * * 

Olney, Pa. 

The Philadelphia Billposting Company, 
Philadelphia, Pa. 

Dear Sirs: — Your communication concerning the 
"Uplift movement for the good of humanity" duly 
received. Every Christian in the community will 
appreciate your good endeavors. 

A work of this kind can only bring forth good 
results, and the manifold blessings derived there- 
from will amply repay your company for the trouble 
and expense connected therewith. 

May this poster be instrumental in turning the 
minds of many people to the wonderful love of God 
manifested in the Child of Bethlehem on Christmas 
Eve. 

We have a mission for fallen men and women, and 
also a kindergarten with seventy children. Could 
we get one of these posters for our hall? 

Sincerely yours. 

Ph. L.\m.\rtine. 

* * * 

Lowell. 
Mr. Joseph J. Flynn. 

Dear Sir: — Allow me to express my appreciation of 
the "uplift idea" expressed in your note of Decem- 
ber 12. I am very pleasantly impressed with the 
poster, as I have noticed it on our city billboards. 
You have contributed to the Christmas thought of 
our community, and I hope it may prove to create 
something of the Christmas spirit. 
Cordially yours, 

(Rev.) A. Frederic Duxxels, 

Highland Cong. Church. 

* * • 

Portland, Me. 
Dear Sir: — The Puritan Advertising Company is 
doing a splendid, practical work. We, as Italians, 
are enthusiastic of this "great and uplift movement." 
If you can spare a copy of this poster masterpiece, 
please let us have one, in order to post it in one of 
the walls of our mission, located in the midst of 
two colonies — Hebrews and Italians. We pay the 
expenses of expressage. 

V. A. Cantelluccx. 

* • * 

Auburn, Me. 
Mr. Joseph J. Flynn, 
610 Bay State Bldg., 
Lawrence, Mass. 
Dear Sir: — Your letter just at hand. I had pre- 
viously noted the poster referred to. It is a real 
work of art. Permit me to express the opinion 
that it -will mean a real uplift to our city, and to 
mention my hearty appreciation of the excellent mo- 
tives that prompted this movement. 

I shall take occasion to refer to it from the pulpit 
next Sunday morning. 

Yours sincerely. 
The Court Street Free Baptist Ciihuch, 

Arba John Marsh. 

* * * 

Calgary, Alta., Canada. 
Mr. Ernest Willis. Mgr., 

The Calgary Billposting & Adv. Co., 
Calgary, Alta. 
Dear Sir: — I was deeply interested in the subject 
of your circular letter received on Saturday, and I 
was looking out for the picture of the Nativity on 
the boards I passed. It was not. however, till to-day 
that I saw and greatly admired, not the picture of 
the Nativity, but the picture representing the mani- 



(36) 



EDUCATION A L P O S T E R S 



testation of Christ to the Gentiles. I was delighted 
with it, and trust it will be permitted to remain for 
some considerable time where you have had it 
placed, and in His name, who fills the hearts and 
lives of Christian men and women wherever He is 
known and adored. 

I heartily thank you. I am. 

Yours faithfully. 

Bishop Calgary. 

* * * 

Lawrence, Mass. 
Mr. Joseph J. Flynn. 
Lawrence, Mass. 
My Dear Friend Joe: — While in Philadelphia last 
week I heard what the Poster Advertising Associa- 
tion intended doing at Christmas time. I thought it 
was a local idea, but am delighted to learn from your 
kind and welcomed communication of the 12th inst. 
it is national. It is a beautiful Christian idea, 
emanating from correct religious sentiment. I know 
it will accomplish the end in view. 

Thanking you for your kindness of the 12th, I am. 
Your sincere friend, 

H. T. Regan, 0. S. A. 
(Augustinian Fathers.) 

* * * 

Philadelphia, Pa. 
Philadelphia Billposting Company, 
Philadelphia, Pa. 
Gentlemen: — It is with very great pleasure that I 
have received your circular concerning the Christ- 
mas poster on the billboards of our city. 

So I feel that I must express to you and your 
company my appreciation and thanks for your very 
large and entirely remarkable and generous action. 
Surely your effort will prove a great help in 
crushing out the evil and bringing in all that is good 
and true. With all best wishes. 

Yours very sincerely. 
Holy Comforter Memorial Church, 

W. H. Graff. 

* * * 

Lock Haven, Pa. 
The Lock Haven Poster Advertising Company, 
Lock Haven. Pa. 
Gentlemen: — Your letter, in reference to your edu- 
cational posters, has been received. I have seen your 
masterpiece, 'The Birth of Christ," and consider it 
very fine. 

Your uplift movement, in putting up educational 
and elevating posters, and the exclusion of that 
which is debasing and injurious, is certainly very 
commendable, and has the sympathy of all who have 
the moral and spiritual uplift of the community at 
heart. 

Very respectfully yours, 

E. Crumbling, Pastor. 
« * * 

Milwaukee, Wis. 
Cream City Billposting Company, 
Milwaukee, Wis. 
Gentlemen: — I am in receipt of your letter of De- 
cember 10th regarding the "Uplift Movement for the 
Good of Humanity," and wish to express my deep 
appreciation of this work. I have had experience 
In using your billboard publicity, and feel sure that 
the new move will be for the good of humanity. 
With all best wishes for the work you are en- 
deavoring to do, 

Yours most cordially. 

Rev. R. S. Donaldson, 
Minister Perseverance Presbyterian Church. 

* • • 

Philadelphia, Pa. 
The Philadelphia Billposting Company, 
814 Walnut St., 

Philadelphia, Pa. 
Gentlemen: — Your letter of the 10th inst. to the 
Rev. Graves M. Drew, pastor of the Third Baptist 
Church of Philadelphia was presented to that body 
In session. I was instructed to write and say that 
we extend to you our heartiest commendation and 



approval of your effort to do your part in the up- 
lifting of humanity, as you state you will be able 
to reach thousands who never attend divine service. 

We pray that as the masses shall look upon that 
wonderful picture, a story which never grows old, 
they might be led to live a better life. 

And pray that God w'ill richly bless you in your 
noble work. 

Done by order of the Church. 

The Third Baptist Church, 

Geo. W. Rodgers. 

* * * 

Grand Junction, Colo. 
Mr. Edwin Haskell, 
City. 

My Dear Sir: — Your communication relative to the 
beautiful lithograph now on display received. 

Allow me to say that I stood for a long time look- 
ing at it last Saturday, and wondering who and 
what inspired the thought to do such a helpful 
service. 

As a minister, a Christian and a citizen, I want 
to express my appreciation to you for the expense of 
this display, and, above all, the spirit which prompted 
it, and, through you, to the entire Poster Advertising 
interests of America. 

No story is so sweet, no message so uplifting, sav- 
ing and transforming as the story of Jesus, who came 
to save His people from their sins. 

I pray that the poster may be used to preach its 
silent message every hour of every day so long as 
it can be seen. Again let me thank you personally 
and all associated with you in this effort to aid in 
the spiritual uplift of humanity. 

Sincerely yours, 

Edward G. Lane. 

* « * 

Lock Haven, Pa. 
Lock Haven Poster Advertising Company, 
J. H." Mussina, Manager. 
Dear Sir: — Replying to your circular letter with 
reference to the poster display of the picture, "The 
Birth of Christ," I wish to say that I have seen the 
picture, and consider it a masterpiece. It ought to 
be the means of bringing to the minds of many the 
ever new old story which would otherwise perhaps 
be forgotten by them. 

I have called the attention of my Sunday-school 
scholars to the picture and have asked them to 
stop and study it and also call the attention of 
others to it. 

The Poster Advertising interests of America de- 
serve great credit for calling universal attention to 
the greatest event in the history of the world, the 
birth of Christ, Son of God and man. 
Appreciatively yours, 

E. C. Wahrmann, 
Pastor, First Evangelical Lutheran Church. 

* * « 

Mobile, Ala. 

In handing you herewith list of locations cover- 
ing the posting of "The Nativity" in this city, we 
simply wish to say that as far as Mobile is con- 
cerned this is the right step at the right time. 
Never in the history of our "outdoor advertising 
life" have we experienced the interest taken in post- 
ers generally as has been and is being taken in 
this effort of the poster advertising interests of 
America to lend its mite to the "Uplift of Humanity." 
While riding the route, Friday, December 12, the 
writer had the pleasure of seeing personally groups 
and even crowds of people in front of locations on 
which "The Nativity" is posted, in wondering ad- 
miration of this picture, and their deportment in 
each and every instance seemed inspired by the 
idea portrayed. 

With our very best wishes to the Association as 
a whole and to its officers and members individually, 
and with further congratulations to the members 
of the committee having in charge the selection of 
these "Uplift Subjects," we extend at this time the 
hand of "good cheer," and sincerely trust and hope 



(37) 



E U U C A T I O X A L POSTERS 



that the spirit of the selection made for this Christ- 
mas season will guide the destiny of our Association 
and make the year of 1914 the most harmonious and 
beneficial to its members, each and everyone, indi- 
vidually and collectively, in its history. 
Most sincerely yours, 

McDermott Advertising Service. 
By Wni. V. McDermott. 

* * » 

Muskegon, Mich. 

We presume you have received a great number of 
testimonials written to the different plant owners 
throughout the country, but in this case we con- 
sider it our duty to forward you one we received 
which we considered especially fine, and we here- 
with enclose it. 

In our own particular case, we do not hesitate 
to say that we believe the Educational Committee is 
deserving of the greatest credit in this work. 

When we are told about this beautiful poster 
time after time by people in all walks of life, and 
see the amount of interest it has created, it fills us 
with new inspiration and stronger belief in the 
value of the medium. 

Success to the Educational Committee, and hoping 
that other plant owners feel the same way that we 
do about it: let's have more of it. 

With best wishes of the season, I am 
Yours very truly, 

Peter P. Steketee. 

* * * 

Albuquerque, N. M. 
In regard to your letter of November 24 as to 
posting the two posters of the "Birth of Christ," we 
have posted them to-day on our paneled boards. 

We think the picture will prove a splendid ob- 
ject lesson to all mankind at this season of the year. 
and that the Association be praised very highly on 
behalf of their effort and the unique method they 
took to reach the people. 

Wishing you a Merry Christmas and a Happy 
New Year, we are 

Yours truly, 

The Hudson Poster Co. 
Per C. A. Hudson. 

« T « 

Noblesville, Ind. 
I am sending you a clipping from our daily paper. 
The Enterprise, in regard to the Christmas posters. 
This was a surprise to me, as I said not a word to 
anyone. 

It is one of the greatest things our association has 
done. This poster was posted on a "AA" board on 
railroad and public square location. 

Thanking you for your kindness in helping me to 
obtain the posters in time for Christmas, I remain. 
Yours truly, 
Noblesville Poster Adv. Co. 

* * * 

Williamsport, Pa. 
The Christmas poster which the Association sent 
out has been posted by us and created a sensation. 
In our judgment, it is the grandest thing the Asso- 
ciation ever did. 

Yours very truly, 
WiLLi.v.MspoRT Poster Adverti.si.ng Co., 

By H. E. Fisk. 

* * • 

Belle Vernon, Pa. 

We are sending, under separate cover, marked 
copies of a couple of our local papers, The Enter- 
prise, of Belle Vernon, and The Friday Evening Call, 
of Monessen, in which are comments on the religious 
poster. These are entirely unsolicited and were 
written up by the editors of their own free will 
without any suggestion from us, which, we feel, 
shows the poster is making an impression on the 
public and is accomplishing the purpose intended. 

Not only the papers have written about it, but 
several of the ministers commented on it in their 
pulpits, stating that they felt there could be a great 
deal of good accomplished in this way, and they 



spoke very highly of the Poster Advertising Associa- 
tion and their members for taking the step they 
have along these lines. 

Yours very truly, 

HoMMEL Bros., 

By M. S. Hommel. 

* * * 

Bristol, Tenn.-Va. 
The Christmas poster, "The Birth of Christ," is a 
sensation here. Groups of people have gathered 
about the boards and have marveled about the 
beauty and sublimity of the work. The new mold- 
ing-finished boards helped out the poster, and alto- 
gether it is very pleasing to the eye. 
Very truly, 

Bristol Poster Advkrtising Co. 

* * * 

Washington, D. C. 
This is one of the greatest things the Poster Ad- 
vertising Association has ever done, and I have re- 
ceived a number of very fine letters from the clergy 
in Washington and Baltimore, and everybody seems 
to be willing to assist us in this venture. 
Very truly yours, 

J. E. Shoemaker. 

* * * 

Ironton, 0. 
Gentlemen: — At the meeting of the Ironton Min- 
isterial Association this morning a unanimous vote 
of appreciation and approval was passed and put 
on record whereby the members of the association 
wish to express to you their appreciation of the 
Christmas posters put up by your company. 

We feel that in doing this you have rendered a 
service to the community and have helped others to 
sense more deeply the spirit of the season. 

Notice of the action of the association is being 
sent to you thus at the request of the association. 
We extend to you the season's greetings. 
Cordially and sincerely yours, 

Edwin B. Townsend, 
Secy.-Treas., Ministerial Association. 

* * * 

Oshkosh, Wis. 
Mr. ,1. E. Williams, 
Oshkosh. Wis. 

My Dear Mr. Williams: — I was glad to get your 
letter calling attention to the posters. On Sunday, 
at our service, I spoke of them to my congregation, 
calling attention to the grade of picture used, and 
hence its cost, and to the fact that the advertising 
space, withdrawn from its ordinary remuneration 
uses, was being used to display these posters, hence 
the second item of cost. 

I wish to speak in the highest commendation of 

this genuine service — and, let me add, high-grade 

service. It cannot help being a helpful and inspiring 

factor in producing the real Christmas atmosphere. 

Very shincerely yours, 

W. H. JOXES, 

Pastor, First Baptist Temple. 

* * * 

Lawrence, Mass. 
Mr. Joseph J. Flynn, 

610 Bay State Building, 
Lawrence, Mass. 
Dear Sir: — Permit me to assure you of my grati- 
fication in the effort to "contribute to the spiritual 
uplift of humanity" by displaying posters on "The 
Nativity." 

Cordially yours, 

(Signed) Clark Cater. 
Lawrence City Mission. 

* « * 

Milwaukee, Wis. 
Cream City Billposting Company, 
Milwaukee, Wis. 
Gentlemen: — I wish to convey to you my con- 
gratulations and express my personal appreciation 
of the campaign you have taken up for moral up- 
lift. If your subsequent features are as highly at- 



(3») 



E D U C A T I (J N A L VO S T I-. R S 



tractive and will tend to elevate morality and right 
living in the same measure as must necessarily 
accrue from the posters you now have on the boards, 
your campaign will prove a wonderful power in this 
community, and, as I understand it, throughout the 
whole country. ' 

I would pronounce your poster a splendid piece of 
art work and a masterpiece for the purpose which it 
is intended. 

Yours very sincerely, 

Vinton M. Pace, 
Adv. Mgr., Gimbel Bros. 



* * * 



Cleveland, Tenn. 
The Stoops Bill Posting and Advertising Co., 
Chattanooga, Tenn. 
Gentlemen: — Your letter of the 20th received. I 
think your proposition is an excellent one, and I wish 
to say that if I can aid you in any way I will be glad 
to do so. I hope we can have the poster up before 
the 25th. 

With best wishes, 

Yours sincerely, 

(Rev.) Jno. R. Herndon. 



* * * 



Chattanooga, Tenn. 
Dear Sirs: — Allow me to thank you for the beauti- 
ful posters you have put on your boards in this city. 
They have given me a great deal of pleasure and I 
am sure they have done much good. The Christian 
people of the city are under many obligations to you 
for what you have done to draw the attention of the 
people to the real thing in Christmas. 

I am fully persuaded that thousands in the city 
feel as do I. 

Yours truly, 

Ira M. Boswell, 
First Christian Church. 
P. S.: I called attention of my congregation today 
to your posterrs, and publicly thanked you for same. 



Philadelphia, Pa. 

Philadelphia Billposting Company, 
814 Walnut St.. 
Philadelphia. 
My Dear Sir: — On behalf of the Christian spirit of 
our community, and the Christmas festival which 
means so much to humanity. I desire to personally 
thank you for your plan of the Christmas poster 
display of "The Nativity." If modern advertising 
could be linked to the larger movements of civic 
and world betterment, there would be initiated a 
power that not only would aid in the progress of 
Christianity, which is synonymous with civilization, 
but also a larger measure of power in publicity of 
worthy trades and goods. 
With cordial greetings. 

Faithfully yours. 
First Methodist Episcopal Church, 

Charles Wesley Burns. 

* * * 

Portland, Me. 
Dear Sir: — The Puritan Adv. Company is doing 
a splendid practical work. We, as Italians, are 
enthusiastic of this "great and uplift movement." 
If you can spare a copy of this poster masterpiece, 
please let me have one, in order to post it on one 
of the walls of our mission, located in the midst 
of two colonies, Hebrews and Italians. We pay the 
expenses of expressage. 

V. A. Cantellucci. 

• • * 

Milwaukee. 
Cream City Billposting Company, 
City. 
Gentlemen: — The Christian Endeavor of Milwau- 
kee noticed with peculiar pleasure the fine Christ- 
mas picture on your boards during the holiday sea- 
son. At our last regular meeting we voted to 
approve your action In placing these pictures on 
your boards the way you did, and assure you that 



we appreciate this action on your part. Will you 
please forward this letter to the national organiza- 
tion, or else notify them of our action? 
Yours truly, 

C. E. HOITTKA.MP, 

641 11th St. 
* * * 

Battle Creek, Mich. 
My Dear Mr. Smith: — I want to express my ap- 
preciation of the large poster of the Nativity dis- 
played in several different places on the billboards 
of the Battle Creek Advertising Company. 

I assure you it was a surprise and a delight to 
myself, and I believe it was to many of our citizens. 
I was pleased with the attention that it attracted. 
It gave me the thought that many of our churches 
could take the hint and thus reach the people with 
many an important truth, and also Impressed me 
there was a way to the heart through the eye. 
I am always, yours sincerely, 

George B. Ktu-P, 
Pastor of Immanuel Holiness Church. 



Tallahassee, Fla. 

Dear Mr. Dafiin: — Your letter calling attention to 
the display of the picture called the "Nativity" has 
been received. 

I noticed, with a great deal of pleasure, this pic- 
ture you refer to. I not only think it very ad- 
mirable for a picture of that kind, but believe it 
will be viewed with a great deal of interest by 
everyone, and especially by the children. 

It is a very good sign when the commercial world 
takes interest in such matters to give their thought 
and time and space to the display of something 
that lifts the thought of men to holier things. 

Personally I thank you for your interest in the 
matter. 

Sincerely yours, 

James H. Daret, 

St. John's Rectory. 

* * * 

Taunton, Mass. 
Taunton Billposting Company, 
Taunton, Mass. 
Gentlemen: — In behalf of the Ministerial Union of 
Taunton, and for myself personally, I wish to thank 
you for exhibiting the splendid posters illustrating 
the birth of Christ. We appreciate the artistic 
beauty of the picture and the fine spirit you show 
in thus putting it before the public at this season. 
The feeling of the men at our recent meeting was 
not only unanimous, but enthusiastic, in appreciating 
your Christmas spirit in this public service, and we 
thank you most cordially. 

With every good wish for the New Year, 
I am very sincerely yours, 

Ai.fred V. Buss, 
President, Ministerial Union of Taunton. 



St. Louis, Mo. 
St. Louis Poster Adv. Co., 
St. Louis, Mo. 
Gentlemen: — I have your letter in regard to the 
poster depicting the birth of Christ in all the cities 
about this time. Let me speak my most hearty ap- 
proval and at the same time express to you my per- 
sonal appreciation, as well as the appreciation of 
the St. Louis Baptist Mission Board, for this splen- 
did piece of work on your part. The good spirit In 
which you do this adds much to its worth in ray es- 
timation. 

Very cordially, 

S. E. EWING, 

Superintendent, St. Louis Baptist Mission Board. 



Lock Haven, Pa. 
My Dear Mr. Mussina: — Having closely examined 
the poster entitled "The Nativity," I desire to ex- 
press my personal appreciation of the same as a work 
of art. Displayed In a prominent place, It has been 



(39) 



EDUCATIONAL POSTERS 



seen and admired by many. Its many colors blend 
beautifully in a picture whose lesson goes straight 
to the heart at this Christmas season. I congratulate 
you and the National Poster Advertising Association 
upon this most worthy effort to place before the eye 
of the public, pictures which are not only beautiful 
In themselves, but which have such high educative 
value as well. 

Very sincerely, 

A. Lawrence Miller. 
Pastor Trinity Methodist Episcopal Church. 

* • • 

Philadelphia, Pa. 
Philadelphia Billpostlng Company, 
814 Walnut street. 
Gentlemen: — I received your letter of December 
10 relative to the uplift movement which you have 
inaugurated during the Christmas season. I have 
also seen the posters to which you refer. They are 
beautiful and will convey a message to everyone 
who sees them. I commend you for one of the most 
disinterested and artistic pieces of real religious ad- 
vertising I have ever seen — an advertising which is 
for things true and high and not for any church or 
any merely temporary thing. 

Would it be too much trouble for you to let me 
know from what painting the poster was taken? 1 
feel sure I have seen it, or something very similar 
to it, in one of the old world galleries. I wanted to 
refer in my sermon next Sunday to the poster and 
I wanted to speak of the original painting very 
briefly, it I could locate it. 

Assuring you of the appreciation of the officers 
and people of the church of which I am pastor, and 
of my personal appreciation, I remain 
Yours very sincerely, 

R. H. Morris, 
Pastor Presbyterian Church. 



Philadelphia, Pa. 
Philadelphia Billposting Company, 
814 Walnut St. 
Gentlemen: — I have seen several of your posters 
depicting "The Birth of Christ," and wish through 
this brief note to thank you for the splendid service 
that you are thus doing for the community. Nothing 
in this city has ever been done along that line equal 
to it, and as one Interested in the spread of Christ's 
Kingdom, I wish to express my appreciation, and 
say, "God bless you." 

Very sincerely yours, 

John R. Davies, 
Bethlehem Presbyterian Church. 



Minneapolis, Minn. 
Mr. M. Breslauer, 

406 Eighth Avenue, So. 
My Dear Mr. Breslauer: — On behalf of the Pro- 
Cathedral festival committee I wish to express our 
thanks for the generous help you gave us in ad- 
vertising the concerts given by the Paulist Choir 
of Chicago in the Pro-Cathedral on the afternoon 
and evening of Thanksgiving. 

We appreciate very much the service rendered 
on this occasion, which added so greatly to the 
success of the undertaking. 

With kindest personal regards and wishing your- 
self and family the compliments of the season, I am 
Sincerely yours, 

Thomas E. Cullen. 
Rector of the Pro-Cathedral. 



Florence, Ala. 
Harry B. Elmore, 

Tri-Cities Billiiosting Company. 
Dear Sir: — Your letter calling my attention to the 
poster depicting the birth of Christ which is being 
displayed on Tennessee street came duly to hand and 
I regret that pressure of duty prevented me from 
acknowledging its receipt sooner. The movement 



started by your association is a noble one and it 
will do a world of good. The only way to elevate 
the public morals is to instill more Christianity, and 
this can be done best by placing before the public 
the life's story of its Founder, especially the story 
of His incarnation. 

I have requested Mr. Camper of the Florence 
Times to make note of your action in the next issue 
of his paper, and he assured me that he would do so. 
Sincerely yours, 

Maitrus Herzog. 
Pastor, St. Joseph's Church. 



Lawrence, Mass. 
Mr. Joseph J. Plynn, 

610 Bay State Building, 
Dear Sir: — Permit me to assure you of my gratifi- 
cation in the effort to "contribute to the Spiritual 
Uplift of Humanity" by displaying posters on "The 
Nativity." 

Cordially yours, 

Clabk Carter, 
Lawrence City Mission. 

• * * 

Chattanooga, Tenn. 
H. E. Stoops, 
City. 
My Dear Sir: — I am delighted with your good 
move in advertising. It is a big step up. 

Have not seen the picture yet, but hear it is fine. 
Will hunt it up. 

Good success and a pleasant Christmas. 
Very truly, 

J. W. Bachmax, 
Pastor First Presbyterian Church. 

• * • 

Milwaukee, Wis. 
Cream City Billposting Company. 

Gentlemen: — I desire to express my appreciation 
of your good work in placing posters of "The Birth 
of Christ" in conspicuous places throughout the 
city. This appeal to the eye is very effective. 
Cordially yours. 

Rev. C. H. Beale, 
Pastor, Grand Ave. Congregational Church. 

* * * 

Altoona, Pa. 
Editor of The Poster, 

Official Organ of the Poster Advertising Company, 
Chicago, 111. 

Dear Sir: — I see in the Northwestern. Christian 
Advocate of December 31 the excellent work that the 
company is doing. Here is my approval and en- 
couragement, full and warm. I wish you would 
arrange to use the front of my church, which Is 
more eligibly situated, so 'far as the passing of the 
largest number of people in this city is at all a 
standard, than any other church in Altoona. I did 
not know how to proceed to secure the "Christ Child." 
You can use the front or the corner, which would be 
better for its range. I hope you will write us down 
for such religious or reform, temperance, civic, 
patriotic or biographical posters. 

Cordially yours, 

Horace Lincoln Jacobs. 

P. S. — We are on the Electric Belt Line; every 
car stops before us — "safety." J. 

* * * 

Lancaster, Pa. 
Mr. C. A. Yecker, 

Secretary Poster Adv. Co., 
Lancaster, Pa. 
My Dear Sir: — Your letter relative to the posters 
depicting the birth of Christ received a few days 
ago. I had just read of them in the morning paper 
and was wondering whether Lancaster would have 
any of them. This Is a splendid work and deserves 
grateful recognition on the part of the churches of 
the city. As you state in your letter, "they stand 
as a silent appeal turning the minds to noble and 



(40) 



EDUCATIONAL POSTERS 



inspiring tliouglits." Tliey are silent preachers, 
preacliing sermons to many men and women who 
never find their way to the church. You may not 
realize and never will know how much good has 
been accomplished. 

As one of the pastors of the city, I want to com- 
mend this work of your association. 

Wishing you a Merry Christmas and a successful 
New Year, 

Very truly yours, 

D. G. Glass. 

* * * 

Oakland, Cal. 
Thos. H. B. Varney, 
Oakland, Cal. 
Dear Sir: — Thanks for your letter regarding "The 
Nativity" posters. It is a fine thing, and I wish 
other firms and corporations felt the same re- 
sponsibility and desire to aid in the "uplift 
movement." 
May God bless all who undertake the work. 
Very cordially yours, 

Clifton Marcon, 
Rector, Trinity Church. 

* * * 

Manitowoc, Wis. 
Mr. Henry WuUner, 
Manitowoc, Wis. 

My Dear Sir: — Yours relative to the "Uplift Move- 
ment for the Good of Humanity," in connection 
with the Poster advertising interests of America, is 
just at hand. 

I hasten to express high appreciation for the prac- 
tical manner in which the Association is demon- 
strating its interest, and feel confident that great 
good will result. Such contributions for the ex- 
tension of the influence of the Christ among men for 
their uplifting is deserving of commendation from 
the Christian church. 

Assuring you of sympathetic and heartfelt in- 
terest in the project, I am 

Sincerely yours, 

M. S. AXTELL, 

Pastor, First Presbyterian Church. 

* * * 

Philadelphia, Pa. 
Mr. B. W. Robbins, 

President American Posting Service, 
757 West Jackson Boulevard, 
Chicago, Illinois. 
My Dear Sir: — I am delighted to learn of the ad- 
mirable design you are carrying out in portraying 
"The Nativity" upon the poster boards of the country. 
The good you are doing through it cannot be fully 
estimated. God bless you in your effort. 
Very sincerely yours, 

Samuel Fallows, 
President and Presiding Bishop General Council of 
the Reformed Episcopal Church. 

* * * 

Oshkosh, Wis. 
J. E. Williams, 
City. 

My Dear Sir: — I sincerely believe that with your 
poster, "The Nativity," you preached a Christmas 
sermon to more people in this city of Oshkosh, and 
I would not be surprised if you preached it more 
effectively, than we pastors did. I would assure you 
of our hearty support of this your "uplift movement." 
I trust that future posters will be of the same high 
character and with the same strong appeal. I will 
be frank enough to say that I used your poster 
as the basis of one of my sermons during the holiday 
season. 

And now another matter. I should like to secure 
one of these posters and have it mounted on cloth 
and use it as an effective background for our Christ- 
mas exercises next year. I spoke to one of your 
workmen posting other bills, and he told me that 
all the posters sent to you had been put up, but I 
thought probably you could give me the address 
of the firm printing them, so that I might purchase 



one from them. 1 do not like to wait till next Christ- 
mas is near, as by that time these posters might 
no longer be obtainable. I thank you therefore for 
such address and trust I may be able to obtain a 
"Nativity" poster. I enclose a stamped envelope 
for your reply. 

Very sincerely yours, 

G. E. KUIILMAN.N, 

Pastor, the First English Lutheran Church. 

* * * 

Chattanooga, Tenn. 
My Dear Mr. Stoops: — I am in receipt of your let- 
ter of the 12th inst., conveying the information that 
a great poster with an illumination depicting the 
birth of Christ would be placed at certain places in 
the city. If the pictures are what you say they are 
from an artistic standpoint, I cannot see but what 
they may be the means of great good, particularly 
with the simple-minded people, and the poorer classes 
who have little opportunity to look at really great 
and inspirational pictures of Christian subjects. Of 
course, I can easily see how, if this picture is of a 
crude type, it might cheapen, and perhaps seem to 
commercialize a sacred subject, but I am sure if it is 
of a high type the experiment will be worth while, 
and I find in this step taken by the Posters' Adver- 
tising Association of America, without any apparent 
hope of monetary gain, one of the signs that in all of 
the ordinary channels of our modern life, the spirit 
of altruism, of brotherhood and helpfulness are find- 
ing expression. 
I beg to remain. 

Yours very truly, 

B. H. Mteks, 
First Methodist Episcopal Church. 

» * * 

Lancaster, Pa. 
Lancaster Poster Adv. Co., 
Lancaster, Pa. 
Gentlemen: — May I convey to you my sincere 
gratitude for the step you have taken in bringing 
the Christmas story before the public through your 
billposting medium in the "study of the Nativity." 
While no one can measure the extent of good 
which this presentation may bring to the commun- 
ity, I am sure the effect will be far-reaching and 
Christmas will have a larger meaning and will leave 
a deeper impression on the public through your co- 
operation with those who know the value of the 
story of Christ and the power of the Spirit in hu- 
man life. I write to thank you for what you have 
done. 

Yours, 

Gkorge Silgle, 
Pastor, Emmanuel Lutheran Church. 

* * * 

Grand Haven, Mich. 
Mr. Peter P. Steketee, 
Muskegon, Mich. 
Dear Sir: — You are to be congratulated upon the 
noble work inaugurated by your company. The 
posters placed in Grand Haven have been the cause 
of much favorable comment. It indeed is a most in- 
spiring subject for this season of the year. I 
am heartily in favor of the continuation of such 
timely subjects, and I am sure that the good com- 
ing from such posters will redound to your satis- 
faction a hundredfold. May continued success be 
yours. 

Respectfully, 

Rev. D. Hyland, 

St. Patrick's Church. 
» » « 

Detroit, Mich. 
The Poster Advertising Company, 
Chicago, 111. 
Gentlemen: — As per your letter of December 16, I 
took the matter up with Messrs. Walker & Co., rela- 
tive to the poster, and secured it. I wish to thank 
you for your attention to the matter and also for 
the poster, which fiilfilled the purpose for which I 



(41) 



EDUCATIONAL POSTERS 



•wanted it. I mounted it on heavy tag board, and it 
now hangs in the Boulevard Congregational Church 
of Detroit, Mich. 

Wishing you a Merry Christmas and a Happy New 
Year, I am 

Yours truly. 

Chas. E. Webtz. 
* * * 

Oakland. Cal. 
Thomas H. B. Varney. 

Sir: — Will you please let me know where I can 
get one of those "Christmas" pictures, such as you 
have on your billboards? 

I will be ever so much obliged, if you will do so, 
as I want it to illustrate my Christmas story, for 
my Sunday-school class, next Sunday. 
Thanking you in advance, I am. 
Yours truly, 
(Signed) A. Maude Hunt, 
Supt. Primary Dept. First Presbyterian S. S. 



Kalamazoo, Mich. 
Mr. B. A. Bush, 

Kalamazoo, Mich. 
Dear Sir: — I have seen the beautiful poster pic- 
ture of "The Birth of Christ." I want to express 
my appreciation of this contribution to the uplift 
of humanity, and this recognition of the spirit of 
the season from the Poster Advertising Association. 
A Merry Christmas to you. 

Sincerely, 

Geohge A. Brown, 
Pastor East Avenue M. E. Church. 



Topeka, Kan. 

Crawford Poster Advertising Service, 
Topeka, Kan. 
Dear Sirs: — I want at once to say how much I 
appreciate your Christmas gift to the public of the 
space and splendid copy of "The Nativity," which I 
first saw yesterday at 8th and Van Buren streets. 

There is no telling where and how far this good 
deed will cast its influence for good. May there 
come back to you, and all having a hand in it, many 
added Joys and memories of the Christmas tide. 

With best wishes for you and yours this happy 
season, believe me. 

Sincerely and cordially, 

M. F. Troxell, 
First English Evangelical Lutheran Church. 

* * * 

Paterson, N. J. 
Mr. D. W. Sprague. 
Manager, 

5 Ramapo Ave.. 
Paterson, N. J. 
Dear Sir: — On Monday morning I stood at the 
Erie Station and looked for some time at the poster 
masterpiece, wondering who had placed it there. 

I want to express my hearty appreciation of the 
splendid contribution by the Poster Advertising Com- 
pany to an "uplift movement for the good of hu- 
manity." It is bound to do great good. Again I 
want to congratulate you upon the first step in this 
important movement. 

Yours sincerely. 

P. J. Mills, 
Madison Avenue Presbyterian Church. 

* * * 

Philadelphia, Pa. 
The Philadelphia Billposting Company. 

Gentlemen: — Your movement will probably do 
more good in the community than you yourselves 
Imagine. 

Foreigners who come here from any country 
(Great Britain only excepted) miss public recog- 
nitions of religion. The Russian misses his icon; 
Roman Catholic French. Germans. Hungarians, etc. 
miss their images of "The Blessed Virgin." Uncon- 
sciously, or sub-consciously, these people miss some 



open, public signs of great religious truths. Many a 
prayer will be secretly put up at your pictures of 
"The Nativity." I am glad, too, that business peo- 
ple, rather than churches, are doing this. They 
have a firm hand. 
With best wishes, 

Yours, 

C. G. CUKRIE. 

* * * 

Galveston, Tex. 
J. E. Howard, 

City Billposter. 

1921 PostoflSce St., 
Galveston, Tex. 
Dear Sir:— The Broadway Baptist Church, 35th 
and Broadway, by unanimous vote, gives expression 
of their hearty appreciation for the noble work of 
your association in its "Uplift Movement" and pre- 
senting to the public at large "The Nativity," a 
beautiful masterpiece of art to that effect. 
By order of the Church. 

J. H. Meyers, Chief Clerk. 

* * * 

Sheridan, Wyo. 
Mr. L. O. Jeffers, 

City. 
Dear Sir: — The matter meets with my hearty ap- 
proval and cordial sympathy. I feel that it should 
do a large amount of good. The "uplift movement 
for the good of humanity" is certainly timely and is 
in the right direction. Anything that I may be able 
to do to assist will be gladly done. 
Very sincerely yours, 

John H. Andrews, 
First Congregational Church. 
« * * 

St. Louis, Mo. 
St. Louis Poster Adv. Co., 
St. Louis, Mo. 
Gentlemen: — I certainly want to congratulate you 
men most heartily upon your plan to inaugurate an 
"uplift movement for the good of humanity" in the 
posters you are to use during the Christmas season. 
I shall take pleasure in calling the attention of my 
people to this strong agency for reminding the 
world of its Christ. 

Yours truly, 

Arthur Lee Odell, 
Pastor, Kingshighway Presbyterian Church. 

* * * 

Grand Junction, Colo. 
The Haskell Advertising Company. 

Dear Sirs: — I want to tell you how much I ap- 
preciate the "uplift movement for the good of hu- 
manity" inaugurated by the Poster Advertising As- 
socation. I have studied the masterpiece, "The Na- 
tivity." you have displayed at the corner of Main 
and Sixth. The more I see it the more it grips me 
and the more deeply I am impressed with the great 
possibilities for pood in the plan of work you have 
undertaken. I have directed a great number of 
people to see It in the past two weeks. 

As one of the pastors of the city interested in 
everything that tends to better and bless, ennoble 
and uplift our \)eople. I say Godspeed to you in this 
good work and you may count on my support and 
assistance in any way I may he able to render. 
Sincerely, 

D. Luther Edwards, 
Pastor, First Presbyterian Church. 

* * * 

Milwaukee. Wis. 
Cream City Billposting Company. 
Milwaukee, Wis. 
Gentlemen: — Yours of the 10th inst. received. 
Even before its announcement reached me. I had the 
good fortune to see one of the first posters that 
had been put up, with the wonderful picture of "The 
Nativity," and as 1 noted its attractiveness and in- 
fluence tipon the people who stopped to look at it, I 
hoped that I might learn what person or persons were 



(42) 



1'. n IT C A T I O N A L P O S T V. R S 



responsible for so beautiful a thought and deed, that 
I might Join in the appreciation and gratitude which 
Christian men and women everyw'here must feel for 
so noble, so timely, so tasteful and so devout a part 
in the spiritual uplift of humanity in the name of 
Christ. I wish, accordingly, that you may do me 
the favor of forwarding this letter to whatever party 
or parties in the Poster Advertising Association, 
Inc., they may be to whom we are indebted for this 
beautiful form of participation in spreading the 
Christmas message throughout our land. 

May I add that this picture, with the spirit that 
underlies its wide distribution and the influence at 
which it aims, has so impressed me that I shall make 
it the theme of our next Sunday evening sermon, 
at which time we shall distribute to our congregation 
little photographic copies of the picture, which I 
have had made for the purpose. 

Please believe me, in more appreciation than words 
may easily express. 

Respectfully, 

P.vui. S. Jenkins, 
Immanuel Presbyterian Church. 

Huntingdon. Pa. 
Mr. J. Frank Colgate. 
Huntingdon, Pa. 

Dear Sir: — I wish to express my appreciation of 
the two large lithographs you have recently posted 
in our community. I refer to that of The Nativity 
with the legend, "Ask Your S. S. Teacher to Tell 
You the Story," and that of "The Life of Gen. U. S. 
Grant," entitled "What One Poor Boy Accomplished." 

These pictures certainly indicate that the senti- 
ment is growing which requires that good as well 
as gain should be an object of all worthy projects. 

Altruism, or that which we sometimes call the 
"Christmas spirit," mutual encouragement and the 
setting forth of high ideals in human society, is 
extremely important, and the picture is one of the 
most effective means in either helping or hindering 
right aspirations and worthy standards of character. 
Very sincerely yours. 

F. R. \V.\GNER, 

St. James Lutheran Church. 

* * * 

Minneapolis, Minn. 
Mr. M. Breslauer, 

Minneapolis, Minn. 
My Dear Sir: — The appearance of the second 
sermon-poster leads me to send you this line to say 
how much I appreciate this good act on the part 
of yourself and others in the billboard business. 
As one who is officially interested in the boys of 
Minneapolis, I am especially glad to have them 
given the encouragement and inspiration which must 
be suggested to any thoughtful lad who looks at the 
Grant poster. 

Without undertaking to surmise the reasons which 
lie back of this new departure in the use of bill- 
boards, our citizens ought to recognize it as a fine 
bit of public service: and I think they do. 
Sincerely yours, 

Edw.mjI) p. W,\tTF.. 
Judge, District Court. 

* * * 

Cleveland, O. 
The Bryan Company. 

2120 East Nineteenth Street. 
Cleveland, O. 

Gentlemen: — Replying to your circular lett-r of 
December 1, calling our attention to the picture 
of "The Nativity," which the Poster Advertising 
Association has placed upon the billboards of this 
city, we beg to felicitate you and the association 
upon your very happy thought in thus spreading 
before the eyes of the public what ought to prove 
to be an incentive to high thoughts and a real 
Christmas spirit. 

We believe that all corporations, associations 
and organizations of every kind should be, and we 
are optimistic enough to believe will be, engaged 



in "uplifting movements for the good of humanity," 
and we are glad especially that you have selected 
for this initial effort that which is the very foun- 
dation truth from which all uplift must proceed. 

We thank you for calling our attention to this 
work of art, which it certainly is, and are glad 
ourselvs to call the attention of others to it. We 
remain, 

Very truly yours, 

L. Pewsmitii. 
Pastor, The Old Stone Church. 

* * * 

North Haven. Conn. 
John H. Logeman: 

Dear Sir: Poster arrived in good order. It is 
much finer than we looked for. 

We find the length will knock us out tor a "back 
scene." but there is a large space over the prosce- 
nium where it will go nicely and be visible at all 
times to audiences in hall. We thank you for your 
courtesy and the poster. 

Truly, 

SiiEi.Dox B. Thorpe. 

* * * 

Borough of Richmond. 
Messrs. Dunn Brothers, 

Tompkinsville, N. Y. 
Dear Sirs: — Permit me to express to you, in the 
name of the teachers and pupils of this school, my 
appreciation of the refined and artistic character 
of the posters which have appeared on the bill- 
board opposite Public School 15 during the last 
few months. And now that there has appeared a 
design so inspiring to the young people, so free 
from commercialism, so uplifting and instructive, 
I feel that it is but due to you to thank you most 
heartily for your contribution to the educative in- 
fluences which ought to surround our young people. 
Very truly yours, 

M.\I!Y M. Coxw.w. 
Principal of Public School No. 15. 



Newark, N. J. 
Mr. T. F. J. Kelley, 

Newark Poster Adv. Co., City. 
My Dear Mr. Kelley: — I have just read with unusual 
delight the letter touching the matter of tlie proposed 
Christmas display in the interest of an "uplift move- 
ment." Not only will the display of such a picture 
as you suggest do incalculable good, but the quite 
unusual source of such a display will have a greater 
influence for good than if the churches, for instance, 
had fathered such a movement. Your hearts are 
certainly in the right place, and I personally wish 
everyone having anything to do with the affair the 
very choicest gifts of the Heavenly Father. Whom 
they are trying to honor. I sincerely congratulate 
you. 

Cordially, 

Rev. T. AiKU Mofk.vt. 
Minister, the First Congregational Tube Memorial 

Church. 

* * * 

South Bethlehem. Pa. 
Bethlehem Poster Adv. Co.: — I am just in receipt 
of your letter, and I wish to manifest my great 
pleasure in your undertaking. I had already seen 
your work, and I was greatly delighted with it. I 
wish you every success and that you may have a 
prosperous New Year. 

Yours sincerely, 

H. J. McGettigax. 
Holy Infancy Rectory. 

* * * 

Newark, N. J. 
Newark Poster Adv. Co. 

Gentlemen: — Enclosed please find receipt for 
thirty dollars for rent of house at Harrison, N. J. 

I improve this opportunity to thank the Associa- 
tion of which your company is a member for the 
great pleasure so many have expressed in the beau- 



(4.3) 



EDUCATIONAL POSTERS 



tiful manner in which you have expressed upon your 
billboards the sacred spirit of Christmas and the 
patriotic sentiment and the encouragement in your 
beautiful picture of General Grant. 

I note that resolutions have been passed commend- 
ing your work in the West, and I think it is richly 
deserved. 

Yours very truly, 
Newark Realty Company, 
Theo. M. Timms, Assistant Secretary. 



* * * 



Duluth, Minn. 
Mr. C. A. Marshall, Pres., 
U. S. Display Adv. Co., 
Duluth, Minn. 
Dear Mr. Marshall: — I want to express my ap- 
preciation, as a citizen of Duluth, in the beautiful 
pictures which you are displaying on some of the 
billboards. Certainly these excellent religious and 
patriotic pictures will be greatly appreciated by 
multitudes of people. 

Very sincerely yours, 

B. C. Wade. 
General Secretary, Y. M. C. A. of Duluth. 
* * * 

Cleveland, O. 
The Bryan Company, 

2120 East Nineteenth Street, 
City. 
Dear Sirs: — I am greatly interested in the letter 
received from you on Saturday telling of your "up- 
lift movement for the good of humanity." I am sure 
that the people in general will greatly appreciate this 
special piece of work you are doing at this time 
of the year. 

It is to me a fresh expression of what I have 
come to believe to be a new spirit dominating our 
modern business, and I want to express my deep 
appreciation of it. 

Thanking you for the privilege of hearing about 
this work direct from you, I am. 
Yours very truly, 

A. A. Shaw. 
Pastor, East End Baptist Church. 

* * * 

Cleveland, O. 
Mr. Charles F. Bryan, Secy., 
Bryan Advertising Co., 

2120 East Nineteenth Street. 
My Dear Mr. Bryan: — Was very glad to receive 
your announcement of the plans of the Bryan Ad- 
vertising Co. Am very sure that the churches of 
the city, and indeed of the country, will greatly ap- 
preciate and profit by such an unselfish program 
as you have outlined. 

It will set a new stamp on the community, help- 
ing every man to feel how the best things in life 
relate to this most significant event in historv, 
the birth of Christ. 

Most sincerely yours, 

H. N. Dascomb, 
Minister, First Congregational Church. 

* * * 

Oklahoma City, Okla. 
The Poster Advertising Association. 
Chicago, 111. 
Gentlemen: — The Kindergarten Council, which 
comprises a body of women interested in all edu- 
cational advances, wishes to express, through this 
letter, its approval and appreciation of recent work 
done in our city by the educational department of 
the Billposters' Association, in placing the educa- 
tional pictures on the billboards. 

Respectfully yours, 

Lduisk West, Secretary. 

* * * 

Fan Claire, Wis. 
My Dear Mr. Stussy: — Your letter announcing the 
novel and praiseworthy puriroso of the poster adver- 
tising interests of America to inaugurate an "uplift 
movem.ont fcr the good of humanity" was received 



this morning. I believe the effort will be productive 
of untold good. The Poster Association of America 
wields a tremendous influence upon the public mind 
and particularly that of the young for good or ill. 
It is surely most refreshing in this day when there 
seems to prevail a general disregard of morality and 
religion to behold your organization devoting time 
and talent and money to the reverent proclamation 
of the fundamental truth of Christianity, namely, the 
birth of the world's Redeemer. I trust it will per- 
severe in its laudable undertakings and receive the 
hearty approval which it deserves. 

Permit me to say, Karl, that I believe that of all 
the members of your association there is no one more 
eager than yourself to carry out this splendid project. 

Wishing you every success and the blessing of 
the coming holidays. I am. 

Sincerely yours, 

Arthur B. C. Dunne, 
Rector, St. Patrick's Church. 

* * * 

Newark, N. J. 
Mr. T. F. J. Kelly, 

Newark Billposting Co. 
Dear Sir: — Yours of December 13 inst. at hand. 
Your idea is a splendid one. It has in it another 
mark of practical Christianity. 

All right thinking people should be grateful to you 
and the company for this thoughtful, helpful and co- 
operative work. 

I extend to you my congratulations for having 
the vision to see the opportunity and my sincere 
thanks for doing it. 

Heartily yours, 

George G. Vogel, 
Pastor, Centenary Methodist Episcopal Church. 

* * + 

Harrisburg, Pa. 
Mr. H. R. I>ong, City. 

My Dear Sir: — I note with special interest your 
letter relative to the proposed "pictorial effect of 
poster" is designed to inaugurate an "uplift move 
ment for the good of humanity." 

It is a most worthy movement and 1 hope it will 
be carefully guarded. You have a great opportunity 
and I am glad you expect to use it henceforth for 
God and man. 

Sincerely, 

S. W. Herman, 
Pastor, Zion Lutheran Church. 

* « * 

Washington, D. C. 
Brooklyn Poster Adv. Company, 

Dear Sirs: — Your note of December 4 has been 
forwarded to me at my present address. 

I appreciate your desire to insfugurate an "Uplift 
movement for the good of humanity," and I desire 
to commend your attempt to bring the Christ thought 
more into the minds of the people at this special 
season. 

Sincerely, 

Alfred E. Barrows, 
Eastern Presbyterian Church. 

* * * 

Hamilton. Ohio. 
.Mr. W. M. Goodwin, 
llaniilton. Ohio. 

My Dear Mr. Goodwin: — I have noticed with in- 
terest and approval the posters you are displaying 
headed "Questions" and signed "Association for the 
Improvement of Industrial Conditions." 

I do not know who your client may be, but I want 
to congratulate you on getting such sound matter 
before the people of Hamilton in a striking way. It 
has long been my opinion that the best thing that 
could happen to American business would be the 
absolute cessation of regulative and restrictive legf- 
islalion. for a time, at least. 

Certainly such iiosters as you are showing will 
cause those who unthinkingly encourage every at- 
tack on business to realize that the welfare of our 



(44) 



EDUCATIONAL POSTERS 



productive business enterprises and the prosperity 
of the wage-earner are inseparably bound together, 
and that_you cannot harass the country's productive 
and distributing agencies without detriment to those 
whose capital consists only of their strength and 
skill. 

I hope and believe that educational work such 
as this will be productive of a saner vision among 
our people. 

Very truly yours, 

C. R. Greer, 
Secretary, Chamber of Commerce. 

* * * 

Lawrence, Mass. 
Mr. Joseph J. Flynn, 
Lawrence. Mass. 
My Dear Friend .Joe: — While in Philadelphia last 
week I heard what the Poster Advertising Associa- 
tion intended doing at Christmas time. I thought it 
was a local idea, but am delighted to learn it is 
national. It is a beautiful Christian idea, emanating 
from correct religious sentiment. I know it will 
accomplsh the end in view. 

Thanking you for your kindness of the 12th, I am. 
Your sincere friend, 

H. T. Rkc-vn. O. S. a., 
Augustinian Fathers. St. Laurence's Church. 

* * * 

Lynn, Mass. 
Donnelly Advertising Co., 

97 Warrenton Street, 
Boston, Mass. 
Gentlemen: — For some time past I have been 
wondering who was responsible for the posting of 
the Nativity and Grant pictures on the various bill- 
boards. From the New York Times I recently 
learned that this is in accordance with the plan 
of the Poster Advertising Association, and that 
the posting of these pictures is nation wide. 

Permit me to express my sincere admiration of 
the idea. The amount of good you are doing, par- 
ticularly in influencing boys and girls, is beyond 
measure. Men and women also have been favor- 
ably impressed, and the fact that a careful search 
fails to disclose the trade-mark of any well-known 
commodities serves to cause much comment and 
to deepen this impression. 

So many others have been found who shared my 
feelings of grateful surprise that I am taking this 
occasion to say, "Thank you!" 

Yours very truly, 

(Signed) H-\rry M. Trijimes. 

* * * 

Philadelphia, Pa. 
Mr. .John L. Logeman. 

Secretary, National Billposting Co., 
1620 Steger Building, 
Chicago, 111. 
Dear Sir: — I have pleasure in reporting to you 
that at a meeting of this association held last 
evening the following resolution was unanimously 
adopted: 

'"That this association commends the National 
Billposters' Association for the display made by 
them, at great expense, through the country dur- 
ing December last in emphasizing the religious 
meaning of Christmas and its observance. 

I was instructed to send a copy of this to your 
organization, with our best wishes for your suc- 
cessful campaign along these lines. 
Yours truly, 

P. R. Perkins, Secretary. 

* * * 

Boston, Mass. 
Mr. E. C. Donnelly, 

97 Warrenton Street, 

Boston, Mass. 

Dear Sir: — I have not yet thanked you for your 

communication calling attention to the "Uplift 

Movement" in outdoor advertising, and especially 

to the Christmas poster. I had seen the poster 



in a number of the towns to the north of Boston, 
and wondered what its motive was and who was 
paying the bills. Your explanation, therefore, an- 
swered the questions in which I was greatly inter- 
ested. 

I confess myself but a poor friend of outdoor 
advertising, as it is usually carried on, but, it we 

I am really grateful for the use of the billboards 
in the interest of uplift, and want to say that 
I think your poster must have done a great deal 
of good. 

Faithfully yours, 

J-\ME.s AiiSTiN Richards. 

* * * 

Dowagiac, Mich. 
Mr. W. M. Sawyer. 

Dear Sir: — Will you kindly express to the Bill- 
board Association our appreciation of the educa- 
tional pictures which they have posted on the 
boards? 

Respectfully, 

Mabel Lee Jones, 
Chairman, Civic Com. of the Nineteenth Century 
Club. 

* 4i * 

Beloit, Wis. 

My Dear Mr. Wilson: — I wish to express to you a 
word of appreciation for the beautiful religious pic- 
tures you had on your billboards this winter and 
spring. 

The picture of "The Nativity" and also the Easter 
picture were in harmony with the spirit of the sea- 
sons. Then I should mention Gen. Grant's picture. 
These three should lead the thoughts of our people 
to the great principles and to life, viz., religion and 
patriotism. 

I believe, too, that none of the pictures were 
marred, in any way, by vandal hands, at least I did 
not notice such dishonor. Accept these few words 
of appreciation from your friend. 

E. J. EVAKS, 

Rector of St. Paul's Episcopal Church. 

* * * 

San Antonio, Tex. 
San Antonio Poster Advertising Company. 

Gentlemen; — At a regular meeting of the Min- 
isterial Union recently, I was instructed, as Secre- 
tary of the Union, to write to you a letter expressive 
of our appreciation of the good work you are doing 
in placing pictures, both beautiful and elevating, in 
different places in the city, as well as the other 
means you are using for the uplift of mankind. 

We thank you heartily for the good work and wish 
you Godspeed In all the good work you may do. 
Very sincerely yours, 

(Signed) C. E. McSte.avick, 
Secretary Ministerial Union. 

* * * 

Honolulu, Hawaii. 
Mr. Charles R. Frazier, 

Pioneer Advertising Co., Honolulu, T. H. 

Dear Sir: — I wish to express my very great ap- 
preciation of the beautiful and inspiring pictures 
which you have at various times of late posted upon 
your billboards. Particularly effective is the one 
which has .iust appeared, representing parents tak- 
ing their children with them to church. Someone 
has certainly given much thought to this picture and 
the churches, I am sure, are very grateful for the 
timely suggestion which it makes. 

The subject is peculiarly appropriate to the season, 
as the first Sunday in June is quite generally ob- 
served in the churches as "Children's Day." And, 
coming as it does, at the conclusion of our united 
Go-to-Church campaign, it supplements most effec- 
tively the newspaper advertising which the churcjies 
have been using during the recent months. 

And may I, in this connection, commend the gen- 
eral attractiveness of your billboards? I do not see 
how anyone in Honolulu can any longer find fault 
with billboards. Personally, I think Honolulu is to 



(45) 



EDUCATIONAL POSTERS 



be congratulated that the business is in the hands 
of a company that seeks so consistently, as your 
company evidently does, to avoid all objectionable 
features. 

Again thanking you for these splendid educational 
posters which you have been publishing, I am, 
Yours respectfully, 

(Signed) A. A. Ebersole, 
Central Union Church. 

* * * 

Denver, Colo. 
Editor, The Poster. 

By this mail I am sending you a photograph of 
the Easter poster put up in Boulder, Colo. 

When the posters arrived, Mr. T. J. Dugard, our 
agent in Boulder, had some of the ministers come to 
his office, and they saw the poster laid out on the 
floor. The Rev. H. J. Forrester, pastor of the First 
Methodist Church of Boulder, was so much taken up 
with the poster that he wanted one inside of the 
church, or right against it, so our Mr. Dugard put 
up a special board against the side of the church, 
and the above photograph was taken after all the 
people were in, as this photograph was taken Sunday 
morning. 

The First Methodist Church is one of the largest 
and most substantial churches in Boulder, located at 
the corner of 14th and Spruce streets. The ministers 
of all the different churches spoke about the posters 
during the Easter morning services. The board is 
to stay up at the church, as the Rev. H. J. Forrester 
would like to have it stay as long as the poster will 
stay good. This is one of the most prominent resi- 
dential corners in Boulder. 

No doubt you have received the clippings from the 
Boulder newspapers in regard to the Easter posters, 
and hoping you will find a place for this in The 
Poster, I beg to remain. 

Yours very truly, 

J.\S. A. CURR.\N, 

The Curran Company. 

* * * 

Fresno, Cal. 
Mr. D. S. Lisberger. Pres., 

Wm. G. Fahy Company, San Francisco, Cal. 

My Dear Mr. Lisberger: — Permit me to take this 
opportunity of expressing the appreciation of the 
Fresno Y. M. C. A. for your kindness in mounting 
and framing that magnificent Easter poster issued by 
the "Educational and Uplift Committee" of the Poster 
Advertising Association. 

The poster has been admired by hundreds of our 
own members and by many other hundreds who have 
come into our building for the express purpose of 
viewing the picture. 

I have publicly mentioned it in several of our large 
meetings, calling the attention of those present to 
the fact that both your company and the Poster As- 
sociation were desirous of using your valuable adver- 
tising medium for the good of the community in 
which you operated. 

Thanking you again, I am. 

Sincerely yours, 

W. D. E.VSTMAX. 

General Secretary. 

* * * 

Beaumont, Tex. 
Holland Advertising Service, 
Beaumont, Tex. 

Dear Sirs: — We have noted with great pride and 
gratitude the results of your "uplift movement for 
the good of humanity" here in our city. Of course 
we do not see all the good that has been done, in fact, 
only a small part of it comparatively, but have seen 
and heard enough, up-to-date, to state that the good 
already done by the great poster masterpiece, the 
Birth of Christ, will be incalculable. 

Already we have heard a number of expressions of 
appreciation of the work from individuals, most of 
whom did not know what agency had put the pic- 
tures up. 

We have called the attention of our people to these 
pictures at our regular service, and have spoken in the 



highest terms of the exalted motive that has inspired, 
you to make this valuable donation to the moral 
uplift of our people. 

We will be ready at any day to co-operate in the 
making of city ordinances or state laws to forbid 
indecent and immoral advertising in our city and 
state, including whisky, cigarettes, etc. 

Heaven reward the good work that you are doing 
all over the country. 

Yours for the betterment of our citizens, 
T. W. Talkixgtox, 
Pastor Park Street Baptist Church. 

* * * 

Lawrence, Mass. 
Mr. .Toseph J. Flynn, 

ilanager of the Lawrence Billboard Co., 
Lawrence, Mass. 
Dear Sir: — At a meeting of the Ministers' Associa- 
tion of Lawrence and vicinity, held recently, it was 
voted that the thanks of the Association be extended 
to the Lawrence Billboard Association for the excel- 
lent pictures placed on the billboards at Easter. 

The Association feels that the value of such pic- 
tures is great and that they must exert an influence 
for good upon the lives of all who look upon them. 
We appreciate very much this effort on your part. 
Yours very truly, 
(Signed) Cl.\re-\ce Guy Robbixs, 
Secretary. 

* * * 

Sault Ste. Marie, Ont., Can. 
Mr. E. Abraham, 

Sault Ste. Marie, Ont., Can. 
Dear Sir: — Let me express my sincere appreciation 
of the "Uplift" enterprise in Poster Advertising. 
Your splendid picture upon the billboards of our city 
during Easter week must necessarily prove a lasting 
benefit to every man, woman and little child who 
looked upon it. Things heard with the ear often die — 
things seen with the eye more often live, and I wish 
to oft'er my congratulations to your company and all 
those who have undertaken this work for humanity, 
without asking other return than the satisfaction they 
feel in trying to make homes brighter and the world 
better. I remain. 

Yours faithfully, 

G. S. Fairclok, 
Pastor Central Methodist Church. 

* * * 

Toledo, Ohio. 
Poster Advertising Association, 
Chicago, 111. 
Gentlemen: — We had many compliments on the 
beauty and attractiveness of these posters, and the 
writer secured permission from the Vestry of the 
Trinity Church to place a billboard in front of their 
parish house, adjoining their church, which is lo- 
cated at Adams and St. Clair streets, right directly 
opposite the Valentine Theatre. This corner is in 
the heart of the retail and theatrical districts and is 
one of the very best and most patronized corners in 
the city. This one poster preached a silent and con- 
tinuous sermon to, we dare say, two hundred thou- 
sand people in five days, during which time it was 
up. The Trinity Church officials did not want it 
there any longer for the reason that the boal'd was 
set right in their flower garden and, as the plants 
were coming through, it was necessary to remove it. 
As this board stood right next to the church, and all 
by itself, it surely did attract attention. 
Yours respectfully. 

The Brvax Company. 
Edw. Anderegg, Toledo Rep. 

* * « 

Denver, Colo. 
The Curran Company, 
Denver, Colo. 
Jly Dear Sirs: — I have your favor calling my at- 
tention to your Easter posters. I wish to say that 
I have been watching for some time your work in 
this line. You are preaching the gospel in the most 
effective way. For a number of years I have been in- 



(46) 



EDUCATIONAL P O S T E R S 



terested in the matter of church publicity. Churches 
have failed here, it seems to me, by talkiiiK too much 
about themselves, instead o.*' carrying to the people a 
message. This is the only thing that will establish 
the atmosphere of religion inciting the thoughts of 
the people churchward. You are doing what we have 
failed to do. Your mission as an advertiser and mine 
as a preacher are the same, namely, to attract, to in- 
terest and to win the people. I thank you f"r the 
work you are doing. 

Y^ours very truly, 

I.NGK.vji E. Bill, 
City Park Baptist Church. 

Denver, Colo. 
The Curran Company, 

1940 Curtis Street, Denver, Colo. 
Gentlemen: — I have your note of the ninth con- 
cerning the Easter poster. I noted this morning the 
thing itself, on the corner of Lafayette and Colfax. 
It is beautiful, indeed, and I wish to express my 
grateful appreciation, both of this particular poster 
and of the plan of which it forms a part. 
Very truly yours, 

Fr.\xk T. Bayley, 
Pastor Plymouth Congregational Church. 

* * * 

Bucyrus, Ohio. 
Mr. John H. Logeman, Secretary, 
Poster Advertising Association, 
Chicago, 111. 
Dear Sir: — In our city there has recently appeared 
a very fine poster of a suggestive and persuasive 
character in morals and religion, "Start the Children 
Right," "Suffer Little Children," etc. This has been 
displayed for two weeks or more adjacent to the Dis- 
ciples Church, wliere it has caused much comment 
in the city, giving forth, as we believe, a large 
quantity of unmeasured goodness. This is Just a 
little note of appreciation that you may know we 
fellows who fight in the trenches see much helpful- 
ness in your humanitarian advances and wish to 
foster same with all our might. 

We will welcome all posters of this kind and char- 
acter or any others contributory to morals and re- 
ligion. 

With great gratitude, I am. 

Full of appreciation (nothing else), 

H. G. Wilkinsox, 
First Presbyterian Church. 

* * * 

Detroit, Mich. 
Walker & Co., Detroit, Mich. 

Gentlemen; — Thank you for the April issue of The 
Poster. I was in New York last week and saw this 
poster upon the boards, and was very agreeably sur- 
prised in seeing them. It is a tine piece of work, 
and your Association is doing a splendid piece of up- 
lift work in placing from time to time such posters 
as you have of the Christmas and Easter variety. 
Let the good work go on. for it rejoices our hearts 
to know that there are other thoughts in the minds 
of business men besides simply the gathering in of 
shekels. After all there is no reason why we all 
should not unite in lifting up society, and your or- 
ganization in your way can do a splendid piece of 
co-operative work. 

Sincerely yours, 

A. G. Studer, 

General Secretary. 

* * * 

Eureka, Cal. 
The Poster Advertising Association, 
Chicago, 111. 
Dear Sirs: — I am enclosing a set of resolutions 
from our "Brotherhood," and I wish to add my per- 
sonal appreciation of the beautiful posters which 
you have put up in Eureka. I pass the one on G 
street from four to six times every day, and I never 
fail to think of the sermon that poster is preaching 
and the good it is doing to other passersby. I am 



grateful to God for the spirit and purpose which in- 
spired the putting up of these posters. I tliank you • 
and pray God's richest blessing upon your good work. 
Very sincerely yours, 

J. G. Watson. 
Whereas. The Poster Advertising Association, 
through their agent, Mr. Lund, has displayed in con- 
spicuous places in Eureka, beautiful illuminated pos- 
ters illustrating Bible truths and moral teachings of 
the highest order. 

Therefore, be it resolved, That we, the Brotherhood 
of the First Presbyterian Church of Eureka, do most 
heartily approve and endorse this philanthropic ac- 
tion of the Poster Advertising Association. 

And further be it resolved, That a copy of these 
resolutions be spread upon the minutes, and the Sec- 
retary be authorized to communicate the same to 
the Poster Advertising Association and to Mr. Lund. 

J. G. Watson, 
J. W. McKenzie, 

Committee. 

* * * 

Brandon, Man., Can. 
To the Officers of tlie Poster Advertising Association, 
Chicago, 111. 
Gentlemen: — At the meeting of our Ministerial As- 
sociation, held recently, one of our members spoke 
of the artistic billboard pictures displayed in our city, 
setting forth the scriptural exhortation regarding 
church attendance and the influence upon the lives 
of the children. I wish to inform you that hearty 
words of appreciation of this work were spoken, and 
the following resolution was carried unanimously, 
with the further request that I sliould forward a 
copy to your Association, moved by Rev. A. J. Mc- 
Kenzie, seconded by Rev. J. Knox Clarke: 

"That this Ministerial Association of Brandon de 
sires to express its appreciation of the policy of tlia 
Poster Advertising Association in placing the beau- 
tiful and uplifting pictures of Christ blessing little 
children before the public, and would express the 
hope that these pictures might be left in place as long 
as possible." 

I am, yours sincerely. 

Rev. H. Connolly, 
Secretary of Ministerial Association. 

* * * 

Revere, Mass. 
Poster Advertising Association, 
Chicago, 111. 
Gentlemen: — Your fine poster of Gen. U. S. Grant 
received and I wish to express the thanks of Wm. B. 
Eaton Post, 199 G. A. R. I shall feel proud of the 
picture when we get it framed. We are to use it as 
a curtain on the stage when we have entertainments. 
The hall is used every night by other orders, so that 
the Post will not be the only one to see it. It is a 
fine picture. I thank you again. 
Yours truly, 

L. L. BrLLARl), 

370 Beach St., Revere, Mass. 

* * * 

McAlester, Okla. 
Editor, The Poster. 

Dear Sir: — The beautiful Easter poster has been 
received by the people of this vicinity with even 
greater acclaim and praise than that given "The 
Nativity," and that is saying much. 

We got our posters up on AA boards in the best 
locations in the city, and observation showed that 
nearly every person passing them on Easter morn 
stopped for a closer view. 

At the request of Rev. Allen S. Davis, pastor of the 
First Presbyterian Church, we mounted one of the 
posters on cloth. The meetings of this church are 
temporarily being held in the Busby Theatre, a beau- 
tiful house, seating 1,900 people. The picture was 
hung on a stage curtain and the Sunday school taught 
from it, reference being made to the great movement 
for good being carried on by the Association. 

Since that occasion several other churches of the 
city have requested the use of the picture for one 



(47) 



EDUCATIONAL POSTERS 



Sunday. The pastors of the several churches and 
their members are talking of the posters on the 
boards and carrying people to look at them. 

Rev. Frank Naylor, one of the leading ministers of 
the Methodist Church, South, and now chaplain of 
the state penitentiary, located here, is going to build 
a chapel at Talawanda Heights, a suburb where most 
of the officials and guards of the prison have their 
homes, and he has requested that we secure for him 
one of "The Nativity" posters that he may place it 
permanently on one of the inner walls of the build- 
ing he will erect. 

Both posters have been highly commended by everj' 
pastor of the city, and bring the highest commenda- 
tion from every citizen for the work they are accom- 
plishing. 

Yours very truly, 

Flykn & C0Mr.\NT, 
E. W. Flynn, Manager. 

* * * 

Lawrence, Mass. 
Educational Committee, 

Poster Advertising Association, 
Siegal Building, Chicago, 111. 
Gentlemen: — I have taken great pleasure in call- 
ing the attention of my friends to your beautiful hu- 
manity series of posters. Their effect must be con- 
siderable, though, of course, it will take time to real- 
ize it. People look at such pictures and carry away 
their impression in the recesses of their hearts as 
food for serious reflection in the quietness of their 
homes. Oftentimes it happens that years after a ser- 
mon has made a deep impression, the preacher has 
the pleasure of hearing of it, and often, too, of seeing 
its effect. And what a congregation you have com- 
pared with that of the most popular preachers. 
Everyone admires your picture sermons. I haven't 
heard of a harsh criticism. Keep up the good work. 
Yours, 
Jas. T. O'Reilly, A. S. A., 

St. Mary's Church. 

* * * 

Louisville, Ky. 
Jlr. John H. Logernian, 

1620 Steger Bldg., Chicago, 111. 
Dear Sir: — I congratulate you upon your distribu- 
tion of attractive lithographs, "Go-to-Church Sunday," 
etc. 

At any time you care to send out to me copies of 
these lithographs, I will take pleasure in giving to 
them valuable space on my church premises. 
With very best wishes, I am. 

Sincerely yours. 

Rev. J. T. Sciiieffelin, 
Minister Covenant Presbyterian Church. 

* * * 

Menominee, Mich. 
Mr. J. F. Leason, 
Marinette, Wis. 
Dear Friend Leason: — The pastors co-operating in 
the Everybody-at-Church Sunday Movement desire to 
thank you for the magnificent way in which you 
helped to give publicity to the campaign. It must 
have meant a great deal of extra work for you, and 
we fully appreciate the interest you took in the work. 
In behalf of the preachers. 

Most heartily. 

Rev. Guy V. Hoard, 
Pastor First Methodist Episcopal Church. 

* * * 

Marinette, Wis. 
Mr. John Leason, 
Marinette, Wis. 

Dear Friend: — The Marinette First Baptist Sunday 
School, by a unanimous standing vote, expresses its 
appreciation of the splendid service rendered the 
public by your Billposters' Association, as well as 
you personally, in presenting the splendid display 
posters for the purpose of uplifting everyone to 
higher ideals in life. 

The resolution called for a written communication 
to you and that is the object of this letter. I have 



already expressed to you my personal views and 
commendation. I am also enclosing an article which 
appeared in the State Sunday School paper. 

The splendid Grant poster display this month has 
been referred to repeatedly in our Sunday-school 
exercises. This seed which is being sown by you, 
without hope of a harvest of coin, I am sure will 
bring to you great satisfaction and blessing, for the 
result of such unselfish service is the secret treasure 
that does not rust nor take wdngs. 

Be assured that the members of the Baptist Sunday, 
School, as they pass by the billboards and glance at 
these pictures, comment to themselves, "Thank you, 
Mr. Leason." 

Cordially yours, 

Alvin E. Davis, 
Superintendent First Baptist Sunday School. 

* * * 

Little Rock, Ark. 
Mr. J. P. Baird, 

P. O. Box 186, Little Rock, Ark. 
My Dear Sir: — I noticed the poster on your bill- 
boards and desire to congratulate you and the Na- 
tional Association upon your interest in the uplift 
movement and upon the beautiful lithographs, both 
of Christmas and Easter. 

I w-ish to thank you personally and in behalf of 
our congregation. 

Yours most sincerely, 

J. H. O. Smith. 
First Christian Church. 

Marietta. Ohio. 
Mr. John H. Logeman, Secretai-y, 
Chicago, 111. 
Dear Sir: — The Ministers' Association of Marietta 
adopted a resolution of approval of the Biblical scenes 
that are placed on the billboards of the Poster Ad- 
vertising Association. We enclose a clipping from 
one of the local papers that appeared under the date 
of April 28th. Thanking you for the moral support 
thus given the churches, we are. 

Yours sincerely, 

Ch.\rles M. Hartshokx. 
Secretary Ministers' Association. 

* * * 

Anderson, Ind. 
The Anderson Poster Advertising Co., 
Anderson, Ind. 
Dear Sirs: — At the regular meeting of the Ander- 
son Ministerial Association, held February 8, 1914, 
the secretary was instructed to express the appre- 
ciation of the ministers for the Christmas posters. 
Many of the pastors made public mention of the 
same. Through an oversight the communication did 
not reach you, but this belated appreciation gives op- 
portunity of mentioning the Easter pictures with 
their fit words of counsel. It gives us great pleasure 
to recognize public benefit and blessing of these up- 
lift pictures. 

Very truly yours, 

Davis S. Joxes. 
Secretary Anderson Ministerial Association. 

* * * 

Mendocino, Cal. 
National Poster Advertising Association. 

Dear Sir: — The attention of its members having 
been directed to the Christmas and Easter posters 
placed by your Association in many places, but par- 
ticularly in San Francisco, believing that in this ac- 
tion -you have performed a public service, and one 
calculated to elevate and confirm the moral and 
Christian conscience and conviction of our citizen- 
ship and youth, the Presbytery of Benicia. of the 
Synod of California, of the Presbyterian Church in 
the r. S. A., in session at Calistoga, Cal.. Wednesday, 
April 15, 1914, took action expressing its gratifica- 
tion at the action of the National Association, and 
recording its conviction that the National Associa- 
tion was thereby performing a valuable public serv- 
ice, and directing that I, as chairman of the Com- 



(48) 



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niittee of Publication and Sabbath School Work o£ 
the said Presbytery, express in this way the thanks 
of Presbytery and of its churches to the National 
Association for this service and commend its course, 
which thing I am forward to do. • 
Sincerely, 

J. M. Fisher, 
Chairman Committee of Publication and Sabbath 

School Work of the Presbytery of Benicia. 

P. S. — Living in a small coast community, I was 
unable to secure the address of the Association, and 
to prevent undue delay, have intrusted to Uncle Sam 
the additional service. J. M. P. 



* * * 



Davenport, Iowa. 
Mr. Charles T. Kindt, President, 

National Billposters' Association, 
Davenport, Iowa. 

Jly Dear Sir: — I am instructed by the Davenport 
Ministerial Association to convey to you the knowl- 
edge of the following resolution passed at our last 
meeting on May 4th: 

"The Ministerial Association of Davenport most 
cordially recognize the beauty and value of the re- 
ligious posters designed and displayed by the Na- 
tional Billposters' Association. We feel that these 
posters are a real contribution to the religious 
thought and feeling of our times. It is our belief 
that these appeals to the eye and heart will mate- 
rially increase both the popular appreciation of 
Christianity and the attendance of the people on the 
houses of worship in our city and throughout the 
country. 

"Through Jlr. Kindt we wish to thank the Asso- 
ciation and to bid them 'Godspeed' in this generous 
help." 

Respectfully, 

(Signed) B. H. Cheney, 
Secretary of the Davenport Ministerial Association. 

* * * 

Anderson, Ind. 
Mr. Jos. E. Hennings, President, 

Anderson Poster Advertising Co., 
Anderson, Ind. 
Dear Sir: — In response to request of recent date 
that Major May Post give an expression of endorse- 
ment or otherwise regarding the General Grant 
poster that has been so conspicuously posted in our 
city, we take great pleasure in giving it an unquali- 
fied endorsement by a unanimous vote of the Post in 
regular meeting on this February 2, 1914. 

The picture is an excellent likeness of the match- 
less captain, and awakens memories of the past, and 
should bring patriotic emotions from the coldest cor- 
ner of the heart of every true American, old or young. 
It takes us back to Fort Donaldson. Shiloh. Vicks- 
burg, Orchard Knob, at Mission Ridge, battling at 
the gates of Richmond, and. finally, standing in his 
quiet grandeur at Appomattox and receiving the 
sword of the Confederacy and said. "Let us have 
peace." 

Very respectfully yours in F. C. & L.. 

F. M. V.\N Pelt, Adjutant. 

* * * 

Fort Worth. Tex. 
National Poster Advertising Association, 
Chicago, 111. 
Gentlemen: — As superintendent of the Mulkey Me- 
morial M. E. C. S. Sunday School, I take pleasure 
in enclosing herewith a copy of resolutions unani- 
mously adopted by our Sunday school on May 24th. 
For your information will state that a copy of these 
resolutions was presented to both the daily papers 
and they did not seem to care to publish them, be- 
cause they thought that it was too strong an adver- 
tisement for your company. 

Yours truly. 

T. N. Whitehurst. 

Whereas, The attention of the Sunday school of 

Mulkey Memorial Church of Ft. Worth, Tex., has 

been called to the large and attractive bills which 

are regularly appearing on the billboards of the 



Robinson Posting Service of Ft. Worth, in which the 
attention of the world at large is being called to the 
work and teachings of our Master, and in which all 
are admonished to attend church, and, 

Whereas. Investigation discloses to us that these 
attractive bills are supplied by the National Poster 
Advertising Association of the United States and 
Canada, and that they are placed and the space for 
same is furnished by the Robinson Posting Service 
of Ft. Worth, Tex.; 

Therefore, be it resolved, That this Sunday school, 
in regular convention assembled on this, the 24th day 
of May, in the year of our Lord 1914, express its 
appreciation of these efforts to advance the cause of 
the Master, and we pray His blessings upon those re- 
sponsible, and that this work may lead many into the 
fold of Him unto whom shall be all the glory. 

Be it further resolved, That a copy of these resolu- 
tions shall be furnished the Robinson Posting Serv- 
ice and the Poster Advertising Association of the 
United States and Canada, that a copy be furnished 
the Daily Press of Ft. Worth, and that a copy be 
spread upon the records of this Sunday school. 

T. N. Whitehurst, 

Superintendent. 
J. C. Neel, 

Secretary. 
R. E. Marti X, 
Mrs. R. E. Foster, 
R. L. Allex, 

Committee. 
* * * 

Denton, Tex. 
J. O. Bell Advertising Service. 
Denton. Tex. 
Allow me to congratulate the Poster Advertising 
Association Society, which delighted 5,000 American 
cities on Easter morning with one of their magnifi- 
cent and charming tableaus. It represents Jesus 
Christ blessing the little ones who happily pass on 
to the church, with their happy fathers and mothers. 
They all appear overjoyed at the thought of going 
to their Father's house. 

At one corner of this picture are found these beau- 
tiful words, "Suffer the little children to come unto 
me and forbid them not, for of such is the Kingdom 
of Heaven." At another place you find these words, 
"Take your children to church, give them the right 
start." 

These two appeals cannot fail of doing untold good. 
Children will be missionaries and shame their par- 
ents into becoming again Christian ones. 

In this age of materialism — when Jesus Christ is 
shelved in so many homes — this appealing, beautiful 
picture is of incomparable worth. 

Here in Denton it was enjoyed and respected by 
all; each time they pass it their thoughts are aroused 
to higher things, they feel tempted to bow before it — 
and why not? 

If we bow to warriors who shed blood, why not bow 
to the picture of Him who came to save and spread 
blessings? Continue your good, ennobling, uplifting 
work by getting out some more such illustrations. 
It is sadly needed in these days of hurry and worry 
and loss of spiritual things. 

You are to be congratulated on the excellent choice 
of places for these pictures. 

Yours for the saving of children and their parents 
by going to church, 

(Signed) R-wmond Vekmmoxt, 

Catholic Priest. 
* * * 

Jlenominee, Mich. 
Leason Poster Advertising Co., 
Marinette. Wis. 

Dear Friend Leason: — I have your letter calling 
attention to the splendid picture. "The Nativity," 
posted on your billboards here In Menominee. 

I wondered at first how they came to be there, but 
your letter explains it all. The company, or associa- 
tion, are to be congratulated upon what they are 
doing for the religious benefit of the communities 
reached by them. Surely no better agency could be 



(49) 



EDUCATIONAL POSTERS 



employed to call the attention of the public to the 
central theme of Christmas than the billboards. 

There has been a tendency here and there in the 
past to criticize some of the billboard displays, but 
it seems to me that these pictures of "The Nativity," 
and the fact that the Association has appropriated a 
large sura to help along the Uplift Movement through 
the use of posters, will have the effect of assuring 
the public that the poster advertising business is 
being conducted with an earnest purpose to help, 
rather than hurt, the public morals. The churches 
will be glad to welcome the Associated Billposters 
as allies in the great task of making the world better. 
With the season's greetings. 

Guy V. Ho.vpD. 
First Methodist Episcopal Church. 

* * * 

Marinette, Wis. 
Mr. J. F. Leason. 

1720 Thomas St., Marinette, Wis. 
My Dear Sir: — Your esteemed letter of the 15th 
Inst, duly to hand, and after reading same with no 
little interest, wish to express to the Poster Adver- 
tising Association, through you, my very hearty ap- 
proval of its object. 

Words fail to express the impression the poster 
made upon me as I passed it on my way down re- 
cently, and after admiring its beauty, as a matter 
of course ( looked for the advertising, and finding 
none, wondered what it all meant. Such a picture 
is a voiceless preacher, and will be of untold help to 
the clergy in heralding the "Holy Nativity." 
I am. Faithfully. 

Ukv. W. H. Willard-Jones, 
St. Paul's Church Rectory. 



Marinette. Wis. 
Mr. Leason: — The Twentieth Century Club of your 
city wish to extend to you their deepest gratitude 
for the pictures posted by you, in this city, previous 
to Christmas. 1913. 

'Twas an act of honor to yourself and worthy of 
greatest appreciation by all. 

Wishing you happiness and prosperity during this 
and many years to follow, we are. 

Most sincerely yours. 
The Twentieth Ce.vtuuy Clur. 
Mrs. G. McMonagle, Secretary. 



Marinette. Wis. 
The Leason Posting Co., 
Marinette, Wis. 
My Dear Sir: — I want to thank you for the beau- 
tiful Christmas poster on your billboards. The pic- 
ture is fine and I think it will do a great deal of 
good. 

■^'ours truly, 

Jos. A. Thkhik.v. 
St. Joseph's Church. 
* * « 

Birmingham, Ala. 
Messrs. Theiss, Douglas and Ribble, 
1706 First Ave., Birmingham, Ala. 
Gentlemen: — At a recent meeting of the Cliurch 
Advancement Board of Highland's Methodist Church 
of this city, mention was made of the fact tliat your 
company, in conjunction- with the Poster Advertising 



Association of the United States, was carrying on a 
program of poster advertising, the design of which 
is to portray on your boards pictures teaching a 
moral lesson. 

It was the sejise of the above mentioned board that 
every organization and every good citizen should 
co-operate with you in this plan for the uplift of hu- 
manity. We heartily endorse your plan, for it meets 
a need that can be met through no other channel. 

We hope that you will continue this work locally, 
and that your Association will push it throughout 
the country. Will you kindly forward this letter to 
the Poster Advertising Association, as their address 
is not available to me? 

Very truly yours, 

Fbank E. Spain, 
Secretary of Church Advancement Board, Highland's 

Methodist Church. 

* * * 

Denver, Colo. 
Curran Company, 
Denver, Colo. 
Gentlemen: — I, for one, quite apprecfate your beau- 
tiful poster of Christ and the children, and I have 
no doubt it will do some good. 

Very truly yours, 

(Signed) H. Marttn Hart. 



Taunton, Mass. 
Mr. A. B. White, 55 Oak St., Taunton, Mass. 

Dear Sir: — At a regular meeting of the Official 
Board of the Central M. E. Church, held recently, 
reference was made to the space upon your billboard 
at the corner of Cohannet and High streets, which is 
now occupied by oitr church directory, and I here- 
with tender to you the sincere and hearty thanks of 
the official membership of this church for your kind 
gratuity. Yours very truly, 

Geo. W. Richardsox, Secretary. 



SUBJECT— "THE LOST CHRIST." 
(Rev. E. B. Crawford. Garfield Park M. E. Church.) 

You can imagine my delight when on last Monday 
morning a letter came to my desk, in the form of a 
Christmas gift calling my attention to the fact that 
the American Posting Service were desirous of in- 
augurating an Uplift Movement for the good of hu- 
manity and this movement was to be inaugurated at 
Christmas time all over the country, that beautiful 
pictorial posters were to be placed on their bulletin 
boards, the size of these posters to be 9 feet high and 
21 feet long, representing "The Nativity." This pic- 
ture was to be in twelve colors, there was to be no 
advertising whatever on the picture and the cost was 
to be borne by the Poster Advertising Association. I 
understand that $25,000 was expended for this move- 
ment. 

I cannot tell you the Impression this letter mado 
u|)on my mind, as the letter stated that the only de- 
sire was to help in the Spiritual Uplift of Mankind, 
and to think that a firm which is in business to make 
money should take up a movement like this, and the 
other day when I went out to our book concerns I 
saw one of these beautiful pictures on the boards on 
Wabash avenue, I felt like throwing my hat in the 
air (but I happened to think I had but the one hat). 



(SO) 



NEWSPAPERS EVERYWHERE 

PAY TRIBUTE TO THE 

POSTER CAMPAIGN 



O 



NE of the pleasant results of the educational cam- 
paign has been the wholesale and most generous treat- 
ment of the movement by the press of the country. 



Unlimited space has been given by the daily papers — 
which have treated the posters as matters of news— to the story 
of the movement and, in part, concerning its results. Weekly 
newspapers, monthly magazines and the religious and secular 
press throughout the country have applauded this effort for 
the uplift of mankind and set upon it the stamp of public 
approval. 

In a way, the posting of the series of pictures has given an 
impetus to the desire to bring about a revival of the religious 
sentiment of the two nations which have been the theatres of 
the pictured sermons from the poster structures. 

Human interest stories growing out of the display of the 
lithographs have been given a conspicuous place in the news- 
papers. Hundreds of reproductions of the designs have been 
made. Many editorials have been published praising the work 
and predicting great results from it. The applause has been 
practically unanimous, and has spread from the great metro- 
politan dailies of New York, Chicago, Boston, Philadelphia, 
San Francisco and the rest to the weekly newspapers in the 
smallest cities of the two countries. 

Hundreds upon hundreds of columns have been printed, 
giving eloquent evidence to the broadness of the view of the 
press of North America. 



EDUCATIONAL POSTERS 



THE POSTER ASSOCIATION'S GREAT EDUCA- 
TIONAL CAMPAIGN. 



At the educational session of the annual conven- 
tion of the Poster Advertising Association held in 
Atlantic City, N. J., last July, a suggestion was made 
and acted upon without delay, that certain space 
on the poster plants throughout the UnitPd States 
and Canada should be utilized in a movement for the 
ujilift of humanity. 

Joe Mitchell Chappell, editor of the National Maga- 
zine, had said in his address before the association 
that the biillioards of the country might be a gigantic 
force for good if some appeal could be made to the 
men and women who are not reached by the cluirches 
to carry them back, in thought at least, to the old 
home and religious influence of their childhood. 

Barney Link, of New York, followed this idea at 
a later meeting and crystallized the suggestion into 
a definite plan for using the vacant space on the 
poster jilants "for doing good." 

The discussion at that time was a very general 
one and the idea met with so much enthusiastic sup- 
port and no opposition, so that an educational com- 
mittee was formed, with A. M. Briggs as chairman 
and these members: Barney Link of New York, B. 
W. Robbins of Chicago, E. L. Ruddy of Toronto, P. 
J. McAliney of St. Louis, E, Allan Frost of Chicago, 
Charles T. Kindt of Davenport, Iowa; John E. Shoe- 
maker, Washington, D. C; Thos. H. B. Varney, Los 
Angeles, Cal.; Edward C. Donnelly, Boston, Mass.; 
Harry C. Walker, Detroit, Mich.; George L. Chennell, 
Columbus, Ohio: James A. Curran, Denver. 

This committee, called the educational committee, 
was empowered to issue the posters, to be iiaid for 
by the association, and to allot them to the plants in 
the association for posting. There were several meet- 
ings. It was decided that the first poster should be 
Issued at Christmas and that the subject should be 
"The Birth of Christ." After much discussion it 
was decided that this poster should be followed by 
one appealing to the young men of the country so 
as to stimulate their patriotism and their energy, 
and to those who have been hitherto on the losing 
side in the battle of life. So the life of Grant was 
chosen, as exemplifying the possibilities of triumph- 
ing over difficulties and rising from a small begin- 
ning to a position of honor and eminence. 

Lithographing firms submitted designs and bids. 
Those of tlie United States Company were accepted. 

The Christmas poster was lithographed in eleven 
colors. It was designed by Edward Volkert, and is 
made up of several of the world-famous masterpieces. 

The Grant poster is in six colors, and was made by 
several artists, whose work was combined into the 
one poster. 

The educational committee has under consideration 
other subjects. A reproduction of Golgotha for Lent; 
the rei)roduction of "The Closed Door," a picture of 
"The Resurrection" for Easter, and many other 
subjects. 

So wide and so general has been the enthusiasm 
expressed by clergy of every religious denomination, 
by ministerial, Sunday-school and welfare associa- 
tions, by settlement workers and civic societies, that 
the association has been encouraged to continue the 
work which was begun so auspiciously. 

The Christmas posters went on the boards of over 
3,000 iKJsting plants in the United States and Canada, 
on the tenth of December, 1913. The Grant poster 
followed it on the same locations January 15th. The 
educational committee is at work on another design. 

A.SSfici.'itfd .\fI\'f-ttisiiiK. 



THE CHRISTMAS BILLPOSTER, 



Great poster masterpieces, produced in 12 colors, 
appeared early in December on the billboards of 
every city and town of importance in .Vmerica. 
They depicted the Hirtli of Christ and were entirely 
free from any advertising matter whatever, only 
these suggestive words being seen at one corner. 



"Ask your Sunday-school teached to tell you the 
story." Those who noticed these real works of the 
billposter's art were gladdened by the sight and 
felt a thrill of joy and a strengthening of faith. 
What a contrast, in its quiet but glorious beauty, 
in the pure and holy thoughts it awakened, did 
this masterpiece present to the numerous other 
matters shown on adjoining space! 

This Chrismas will have a new significance for 
thousands who have looked upon this billposter of 
"The Nativity," even though they may not attend 
any religious service of the church. Pictures are 
powerful factors in directing thought, and therefrom 
action and life. The noble and inspiring thoughts 
that "The Nativity" has awakened in this unique 
presentation have undoubtedly turned many hearts 
toward the Heavenly Home and made of this 
Christmas season a time of greater joy. Who can 
estimate the far-reaching and upward-lifting influ- 
ences of such a movement? 

This "uplift movement for the good of humanity" 
has been inaugurated by the poster advertising 
interests of America, the entire cost of these pro- 
ductions being freely donated by the members of 
the Poster Advertising Association. Since this Is 
the first step in this movement, it deserves the 
hearty commendation and sincere approval of all 
who are working for the enthronement of the 
Christ in the hearts of men. 

"The Front Rank," published by the Christian Board of 
Publication. 



"ASK YOUR SUNDAY-SCHOOL TEACHER TO 
TELL YOU THE STORY." 



This was the inscription that appeared upon a 
large, beautiful poster displayed on a billboard de- 
picting scenes enacted in connection with the finding 
of the Christ by the shepherds and the wise men. 

Where did the poster originate? How came it 
upon the billboards of Chicago? Who was paying the 
cost? How many were displayed? What was the 
motive back of their display? These and simular 
questions were asked by Sunday-school workers, 
newspaper men and the many other persons who 
stopped to study the picture. 

No advertising appeared upon the picture, except- 
ing that which referred to the Sunday-schoolteacher. 
A verse of Scripture was shown below. Naturally, 
the inference was drawn that the Sunday School As- 
sociation had engaged in an advertising venture and 
was paying the cost. Inquiry at Sunday-school head- 
quarters revealed the fact, however, that the leaders 
were just as anxious to discover the motive back of 
the picture as other inquirers. 

It was in the Cliicago office of the Poster Advertis- 
ing Association that the explanation was obtained. 
And that was as startling as the first sight of the 
poster itself. Here is the story: 

In a discussion at one of the sessions of the con- 
vention of the National Poster Advertising Asso- 
ciation, held last July at Atlantic City, one of the 
delegates told of the effect a certain picture had upon 
his life which he saw in his boyhood days. He never 
forgot that picture. He recommended that pictures 
that were suggestive of evil should be eliminated 
from the billboards and that some pictures be shown 
that would insi)lre the people of the country to better 
living. His recommendation was incorporated in a 
resolution providing for an educational committee 
with power and money to carry out the suggestion for 
uplift pictures. 

The committee decided that the first poster shohld 
be one bearing a Christmas message. Designs from 
artists were called for. Edward Volkert of Cincin- 
nati sulnnilted the desipn most suitable and was 
commissioned to execute it, which he did. Six hun- 
<lri(i dollars was paid him for his work. The iiosters 
were printed in twelve colors and distribcted to the 
members of the Posti-r .Advertising .Vssociation and 
by them posted on billboards in 3.700 towns and 
cities in the United States and Canada. Two hun- 
dred to .'iOO were posted in each of the larger cities. 



(52) 



E D U C A T I O N A L POSTERS 



The expense for posting them was borne by the lo- 
cal members in each town. 

"Such a campaign of poster advertising would 
cost any private advertiser approximately $60,000," 
said Herbert C. Duce. of the Poster Advertising Asso- 
ciation. "It was done by the association as a result 
of the recommendation of certain of the members 
who are religiously inclined and who believed that 
persons could be reached vv-ith a religious message 
on the billboards who were not being reached by 
the churches." 

It was indeed a religious message. The picture 
shows the Christ child in the arras of Mary. Joseph 
is at her side. On the left is grouped the shepherds 
bringing lambs as gifts, and on the right is shown 
the three wise men bearing their gifts. Outside, 
through the darkness, shines the star of Bethlehem. 
In the lower right-hand corner is the inscription, "Ask 
your Sunday-school teacher to tell you the story." 
Below it all is a fac-simile of a brass plate with the 
explanatory Bible verse: "And when they were come 
into the house they saw the young child with Mary, 
His mother, and fell down and worshiped Him." — 
Matt. 2:12. 
International Sunday School Papers. 



$20,000 POSTER. 



NATIVITY SCENE ON BILLBOARDS. 



Explanation of Beautiful Pictures of Christmas Senti- 
ment Displayed in Santa Rosa. 



Something new in billboard poster art, with an 
entirely new motive behind it, has made its appear- 
ance on billboards in this city. JMany queries as 
to the purpose behind the pictures have found their 
way to The Press Democrat office. 

One is a large lithographic reproduction of the 
Nativity, 20 feet long by 9 high, probably the most 
beautiful specimen of lithographic poster work ever 
turned out in this country. "Ask your Sunday- 
school teacher to tell you the story," runs the 
caption. This is on the board on Hinton avenue. 

It is to be followed shortly by a group scene 
from the inspiring life of General U. S. Grant, and 
later by other fine pictures. 

These pictures are not ait advertisement. They 
represent the first guns of a campaign by the Edu- 
cational Committee of the National Poster Adver- 
tising Association to utilize the billboard as a 
means of educating the youth of the country. 

This campaign is expected in a measure to offset 
the opposition to billtioards from art leagues and 
civic associations. 

From William H. Lee it is learned that the pic- 
tures seen here are posted in all the cities and 
towns throughout the United States and Canada. 
Mr. Lee is the past president of the Pacific Coast 
Billposters' Association. 
Santa Rosa (Cal.) Press-I)eniocr.'\t, 



SANCTION BILLPOSTERS. 



Action of the National Billposters' Association of 
America in placing Biblical pictures on their bill- 
boards during the Christmas season was endorsed by 
the Brotherhood of the Central Methodist Church in 
a letter forwarded to that organization. The Trenton 
Poster Advertising Company is connected with the 
national organization. 
Trenton (X. J.) Evening Times. 



William M. Goodwin local billposter, has placed on 
several of his immense boards about the city, im- 
mense posters depicting the life of President Grant. 
The posters are in five colors and twenty-four-sheet 
affairs. On the left is the picture of the little cabin 
where Grant lived when a' boy, a picture of him 
ploughing when a young man, a picture of him cut- 
ting wood, a more stirring scene of him leading a 
Union army during the War of the Rebellion, and 
on the extreme right is an immense picture of Gen- 
eral Grant with the capitol in the background. 
Hamilton (Ohio) Republican-News. 



Beautiful Christmas Picture Placed Through County by 
George A. Newell. 



A very attractive poster, in keeping with the 
Yuletide season, is being placed -on the billboards 
throughout Westchester County by Mr. George A. 
Newell of White Plains. The picture is entitled 
"The Message of Peace on Earth, Good-will to 
Men." 

It is a wonderful lithograph, in twelve colors, 
and is declared to be the finest example of that 
art ever seen in America or elsewhere. The design 
is a composite of five of the most famous pictures 
of the birth of Christ, by the greatest painters of 
their day and generation. 

This picture is set forth for the young people of 
the country, and it bears the legend: "Ask your 
Sunday-school teacher to tell you the story," to- 
gether with the text from the second chapter of 
St. Matthew, which describes the scene the artist 
has striven so well to depict. 

In this age of commercialism it is startling, a 
little, to find a great business organization like 
the Poster Advertising Association devoting a large 
sum of money to the uplift of humanity. 

Yet this poster w'as designed and made for the 
Poster Advertising Association at a cost of more 
than ,f20,000, exclusive of the posting, which is 
done by all the members free of any charge. 

It is the first of a series of posters intended to 
stimulate the young men and women of the coun- 
try, and to cheer the old, as well as to carry a 
message of hope and comfort to the unhappy and 
the unfortunate. 

The Educational Committee of the Poster Ad- 
vertising Association has evolved this Christmas 
poster, which is attracting so much attention on 
all poster plants throughout the country, and will 
follow this early in the New Year with another 
wonderful poster depicting the life of General 
Grant, tracing his rise from lowly circumstances 
to the President's chair, as a stimulant to the 
youth of the country to "go and do likewise." 
White Plains (N. Y.) Daily Recorrl. 



WONDERFUL PICTURE ON THE BILLBOARDS. 



Visit of the Wise Men of the East to the Infant Jesus 
Shown In Colors. 



As a gift of the American Billposters' Associa- 
tion, the wonderful picture of the visit of the wise 
men of the East to the infant Jesus as he lay in 
the humble stable at Bethlehem, is displayed on 
three of the big stands of the Bower City Bill 
Posting Company in Janesville. This wonderful 
picture is what is known as a twenty-four sheet 
and is in 12 colors, a wonderful piece of work. In 
presenting it to the view of the public F. N. 
Blakely of the local billboard company has made 
the entire city a Christmas present worthy of 
note. One may be seen on the board on East Mil- 
waukee street, near the Gazette office, one on 
South Jackson street and one on the board at 
Milwaukee and Pleasant streets. 

St. Matthew describes this visit in his gospel 
as follows: 

"And when they were come into the house they 
saw the young child with Mary, His mother, and 
fell down and worshiped Him." 
Janesville (Wis.) Gazette. 



LOCAL CHURCHMEN LAUD BILLPOSTERS. 



The Brotherhood of the Central M. E. Church yes- 
terday sent to the National Billposters' Association 
of America the following letter as a mark of appre- 
ciation for the interest the organization has taken 
in the moral welfare of the country: 

"We are informed that your association, desiring 
to express to the public in some manner your inter- 



(S3) 



!•: I) U C A T I O X A L P O S T V. R S 



est in the moral welfare of the country, decided to 
spread on the billboards under your jurisdiction 
during the Christmas holidays a scene representing 
the birth of Jesus Christ, and since that date another 
one calling attention to what a poor man can ac- 
complish, and we wish, therefore, to express to you 
as a body of men our appreciation of your efforts and 
hope that what you desire to accomplish will be 
fully realized. Very respectfully yours. 

'•Brotherhood of Central M E. Church, 

"Maurice H. Ely. President," 
The posters referred to were placed on the local 
billboards by the Trenton Poster Advertising Com- 
pany, which is connected with the National Asso- 
ciation. 
Trenton (N. J.) State Gazette. 



AID CHURCH MOVEMENT. 



Beautiful Pictures Depicting Birth of Christ Are No 
Advertising Feature. 



Have you seen those wonderful posters depicting 
the birth of Christ that greet your eye from bill- 
boards that line the vacant lots? 

It is a 12-color picture, 20 feet long and 12 feet 
high, plastered against the cold boards! 

It tells its own story! 

This poster lines the walls of billboards in every 
big city in the United States. It was originated 
by the Poster Advertising Association of America 
as their contribution toward the "uplift movement 
for the good of humanity." 

In presenting this picture the allied outdoor ad- 
vertising companies of the United States say there 
is no ulterior movement — that it is merely the 
Christmast tribute of that profession. 

Within this district the Curran Bill Posting Com- 
pany have put up the pictures in every city. It 
has been no money-making venture, the pictures 
having been printed by one of the largest litho- 
graphing houses in the United States, and the Na- 
tional Billposting Association putting them up over 
all of the United States free of any charge. They 
have attracted much attention over Fort Collins, 
and mucli favorable comment as well, as they are 
a work of art well worthy of attention. 
Fort Collins Express. 



SACRED POSTER SHOWS NATIVITY OF 
CHRIST. 

Beautiful Picture to Adorn Billboards During All 
Holiday Season. 



Evidence of the uplift movement started last 
Bummer at the National Convention of the Poster 
Advertising Association of America, held in Atlantic 
City, has reached Portland. It consists of IS) im- 
mense posters 9 feet wide and 21 feet long, to be 
put on the billboards of this city, depicting the 
birth of Christ. The poster is lithographed in 12 
colors, and eminent critics have pronounced it the 
most wonderful and beautiful poster ever made in 
this country. The educational committee of the 
association has issued the posters, and they are 
to be posted free by the members of the organiza- 
tion in every large city in the United States and 
Canada. 

They will remain on the billboards for a period 
covering the entire C^liristmas season, and will 
reach thousands who never attend a church service. 
The poster contains a number of inscriptions, one 
of which is an exhortation for children to ask their 
Sunday-school teacher to tell them the story of the 
birth of Christ, and another is a verse from the 
second charter of St. Matthew concerning the visit 
of the Wise Men of the East to the stable in 
Bethlehem in which Christ was born. 

These posters are to bo seen on the billboards 
of Foster & Kloiser, on Savier street, between Nine- 
teenth and Twentieth, Washington and Nineteenth, 
Morrison and Ninettenth, Madison and Fifth. First 



and Lincoln, Front and Grover, Schuyler and Union, 
Williams and Stanton, Grand and Alberta, Killings- 
worth and Patton, Cook and -Mississippi, Tillamook 
and Mississippi, East Twenty-eighth and East Burn- 
side, Grand and East Ash, Grand and East Taylor, 
Hawthorne and East Eighth. "A" and Gideon and 
Belmont and East Forty-fifth. 

Another poster illustrating the life and achieve- 
ments of President U. S. Grant is being prepared, 
and soon will be ready for distribution. 
Portland (Ore.) Evening Telegram. 



A POSTER PICTURE. 



It has always been my habit. 
When going down a busy street, 

To reach each sign and billboard 
That my eyes should chance to meet. 

Not that I care to read them: 

I look, I don't know why — 
Maybe a passing fancy 

Causes me to gaze as I pass by. 

I was strolling down a sidewalk 
A few days ago, wrapped in thought, 

Oblivious to all the world. 
When a poster my vision caught. 

And I stopped in gaping wonder 
At a beautiful, entrancing sight: 

A poster portraying the birth of Jesus, 
And the shepherds that came in the night. 

There was the mother, Mary, 

Holding the tender babe up to view, 

While the shepherds, with bowed heads, 
Were offering their trinkets new. 

The star of Bethlehem was gleaming 
Into a door that stood open wide. 

Its soft radiance was wonderfully pictured. 
Barely showing the flocks outside. 

The cattle were there in the manger 
And munching their portion of hay. 

Each one so patient and lowly. 
Seeming to apologize for their stay. 

'Twas such a vivid, realistic picture. 
And it seemed so out of place. 

Out there where the wheels of commerce 
And dust would soon deface. 

Yet it seemed an attracting oasis. 
For others would pause for awhile. 

Then pass on with slower tread. 
Their faces wearing a sweeter smile. 

I am sure others were thinking as 1, 

Of the years long, long ago. 
When we sat in the glowing firelight. 

And mother told the story so slow. 

It brought back the memories of childhood. 

And scenes that mind had forgot. 
I lingered and hated to leave. 
It seemed such a hallowed spot. 

— W. E. Everett. 
Waco, Tex. 
Waco (Texas) Times-Herald. 



NATIVITY POSTERS. 



Attracting Considerable Attention In This City. 



The people of Hamilton have been attracted lately 
by immense posters on various billboards of "The 
Nativity of Christ." The posters are about eight 
feet high and fifteen feet long and show the Mother 
Mary, the Christ Child, the shepherds and the star of 
Bethlehem. It is the most attractive poster that has 
ever been placed on a local billboard. 
Hamilton (Ohio) Republican-News. 



(34) 



EDUCATIONAL P O S T E R S 



POSTERS FOR CHILDREN. 



A National Association Displays Inspiring Posters In 
Bangor for Benefit of Youth. 



Bangor people who noticed the large and artistic 
Christmas posters displayed on the billboards about 
the city, representing the Nativity, and not con- 
taining any advertising matter, will be interested 
to know that they were issued by the Xational 
Poster Advertising Association. The object of this 
association is to give children, especially those not 
in the best of circumstances, an opportunity of 
seeing pictures that will stimulate the best that is 
in them. 

The association displayed these posters in every 
city and town in the United States and Canada 
with a population of 3,000 or over. The Christmas 
poster will be replaced later by a poster of Presi- 
dent Grant, reproducing biographical scenes. It 
will illustrate the legend, "This is what one poor 
boy accomplished. How are you using your oppor- 
tunities?" Another picture will be shown at Easter 
dealing with a resurrection topic. 

The association is purely philanthropic, and is 
supported by contributions from members. 
Bangor (Me) Daily Commeroial. 



LITTLE INTERVIEWS. 



"I am glad that Rev. Mr. Overstreet and the other 
ministers noticed the 'Nativity' pictures which were 
posted on our billboards," said Ray McClintock of 
the McClintock Advertising Agency. "But he did 
not explain fully what the plan of the Poster Ad- 
vertising Associatioii is. The 'Nativity' picture, 
which was displayed on six billboards in El Paso, 
was the first of a series of historic and symbolic 
pictures which the association is planning to have 
displayed on the billboards of all of its 6,000 mem- 
bers in the United States. 

"The next picture will be one of Gen. U. S. 
Grant, showing his career from a poor boy in Illi- 
nois to the commander-in-chief of the greatest fight- 
ing army in the world and the president of the 
United States. The caption will be worded to 
show that all boys, poor or rich, have a chance in 
the world if they will take it. Others will be shown 
on the billboards throughout the United States 
during the year. 

"There are no strings attached to these posters: 
there is no money-making scheme behind their dis- 
play. The Poster Advertising Association simply 
wished to do its share for the uplift of the country, 
and has taken this way to do it. Each member 
posted a number of these posters of the 'Nativity,' 
and will post the others in the series free. I am 
the local member, and I put up six of the posters 
on my boards here without charge. There were 
more than lO.OOO of these posters put up through- 
out the United States. They cost $2 each in 10,000 
lots, so you can appreciate what this advertising 
unlift campaign means in money." 
El Paso (Texas) HeraUl. 

PICTURES GIFT TO THE PUBLIC. 

Billposters' Uplift Society Distributes Artistic 
Lithographs. 



Many persons have been wondering the past few 
days what to make of the large lithographs that have 
been pasted on the billboards, illustrating the story 
of the Nativity. The pictures are works of art and 
are done in twelve colors. They are twenty feet long 
and exactly the height of the billboard. "Ask your 
Sunday-school teacher to tell you the story." 

Much discussion has been going on as to what is 
meant by the pictures, many believing that it was an 
advertising stunt. The fact is that there is no "string 
tied to them." The ijictures are posted by the Bill- 
posters' Uplift Society," an organization within the 
Billposters' Association. The posters are purely in 



the nature of a gift to the public in the cities of 
America. 

On New Year's Day the subject will be of patriotif 
nature. The picture will consist of a large portrait 
of Gen. U. S. Grant with the words, "Your Oppor- 
tunity." under them. 
Holland (Mich.) Daily Sentinel. 



BILLBOARDS TO BE USED IN UPLIFT WORK. 



IVIasterplece Poster Depleting Birth of Christ Displayed 
In Many Parts of City. 



The "uplift movement for the good of humanity," 
which has been inaugurated by the Poster Adver- 
tising Association of America, has reached Port- 
land. This organization is utilizing the immense 
pictorial appeal of posters in a way which will tend 
to make men. women and children better by turn- 
ing their minds to noble and imposing thoughts. 

On the billboards of this city have been placed 
19 reproductions of a great poster masterpiece, 9 
feet high and 21 feet long, depicting the birth of 
Christ, which will bring this old but new story 
home to the people of this city during this Christ- 
mas season with new force. In the foreground 
there is an exhortation to the children, reading: 
"Ask Your Sunday-school Teacher to Tell You the 
Story." and also a verse taken from the second 
chapter of St. Matthew, concerning the visit of the 
wise men to the stable in Bethlehem. These post- 
ers are located on the billboards on Savier street 
between Nineteenth and Twentieth, Washington 
and Nineteenth, Morrison and Nineteenth. Madison 
and Fifth, First and Lincoln, Front and Grover, 
Schuyler and Union. Williams and Stanton, Grand 
and Alberta. Killingsworth and Patton, Cook and 
Mississippi, Tillamook and Mississippi, East Twen- 
tieth and Burnside, Grand avenue and East Ash, 
Grand avenue and East Taylor, Hawthorne avenue 
and East Eighth, A and Gideon, and Belmont and 
East Forty-fifth. 

To stimulate the patriotism of the youth of the 
country, and to cheer those who are downcast, an- 
other poster of about the same size, illustrating 
the life and achievements of President U. S. Grant, 
will soon be issued and placed on the billboards of 
this city. Other similar posters will follow from 
time to time during the year. 
Portland (Ore.) Daily Journal. 



THE RELIGIOUS POSTER. 



There are undoubtedly many Puebloans who have 
wondered at the large poster representing "The Na- 
tivity," which for some time decorated one of the 
large billboards at Main and Tenth streets: won- 
dered what it was meant to advertise. The only in- 
scription on the same was "Ask your Sunday school 
teacher to tell you the story." The most common 
belief was that the poster was there to advertise a 
coming theatrical attraction or some moving pictures. 

No more laudable purpose imaginable induced the 
placing of this poster, as well as 7,400 others of the 
same kind, than a desire of the Poster Advertising 
Association to utilize the space of its members to 
help by illustrated lesson uplift children and stop 
the disintegration which threatens the childhood of 
the big modern city. This has been learned by the 
Catholic journal, "America" (New York), which 
quotes the following comment by the Poster Adver- 
tising Association. 

"No other organization or movement is back of 
this. . . . It is our Christmas present to the com"- 
munities in which we live." 

"America" adds that 7,500 of these pictures of the 
Nativity were distributed at a cost of .$10,000 to the 
3.000 members of the association in this country and 
Canada, and that from time to time other appropriate 
and uplifting posters are to follow. 

It is the purpose of the association to carry on this 
campaign in dull months of billboard advertising. 

The fact that such a large association as this, with 



(55) 



EDUCATIONAL POSTERS 



Us widespread influence and usually mercenary prin- 
ciples, turns its attention to such work is surely an 
innovation and speaks well for the betterment of life. 
Pictures such as "The Nativity" and other religious 
lessons on billboards will go far toward educating 
the chiM mind and body and will surely have a whole- 
some influence on the community. It should stimu- 
late the heart of every Christian and decent citizen 
who has an honest interest in the betterment of his 
community. 
Pueblo (Colo.) Chieftain. 



BILLBOARD CHRISTMAS PICTURE. 



Whoever originated the thought of putting on the 
billboards in all the larger cities of the country that 
beautiful Christmas picture, and the suggestion to 
children to ask their Sunday-school teacher its mean- 
ing, deserves great credit for bringing to great num- 
bers of children a knowledge of the origin and char- 
acter of the Feast of Christmas. We are told that 
this is but one of a series to be brought out in a 
similar manner from time to time. It is certainly 
a movement fraught with much power for good. 
St. Mary's Parish Calendar. Lawrence, Mass. 



POSTER CRUSADE FOR THE UPLIFT OF 
HUMANITY. 



At the convention of the Poster Advertising As- 
sociation, Inc., last summer at Atlantic City, a 
propaganda for the development of patriotism and 
the uplift of humanity was developed and unani- 
mously adopted by the convention. The poster 
boards throughout the country were to be used in 
this colossal crusade. Two distinct classes of post- 
ers, it was agreed, were to be used, one reproducing 
the famous paintings which illustrate the history 
of the country and tend to inculcate lessons of 
patriotism; the other to present some little phrase 
or Scriptural text "of a 'look up' or 'cheer up' 
nature that will awaken in the popular mind re- 
newed optimism and emblazon beacon lights to the 
discouraged; a swift rifle shot that may arouse peo- 
ple to the latent forces for good that are within 
them; something reaching out to that larger pur- 
pose of all life's activities." Under this plan, the 
poster boards will become a magnificent auxiliary 
to the work in the public schools and to the labor 
of the churches. 

The humanitarian posters are designed to draw 
men and women to the churches, and are being 
used in co-operation with the ministers of the vari- 
ous denominations; for they reach the great mass 
of humanity that is at present without the sphere 
of church influence, those whom the church has 
been unable to lead into the fold through the exer- 
cise of its own resources. 

The historical posters will be i)osted near school 
houses, so as to drive home the lessons that are 
being taught in the school rooms, and they will 
serve, also, to illuminate and attract men, women 
and children in those congested districts where 
the poor live and the immigrant finds his liome. 

How vital and far reaching all this will be can 
be imagined dimly. Such a crusade would not be 
possible in any other medium, and, in conjunction 
with the press, there is a great field to do unlim- 
ited good. 

The religious picture now displayed on the poster 
boards of the Riley Advertising Service, depicting 
the birth of Christ, is a great masterpiece of '.) 
feet high and 21 feet long, in 12 colors. This 
poster Is said to be the best piece of lithograph 
work ever turned out in this country; the entire 
cost of these wonderful posters and the space they 
occupy is donated freely by the members of the 
Posting Advertising Association, Inc., of which the 
Riley Advertising Service is a member. 

The life of (!en. Grant has been selected as the 
subject of the first inspirational poster, showing 
In different panels his humble birth place, Grant 
at the zenith of his career, showing the surrender 



of Lee at Appomatox, and another panel of Grant 
at the White House. The significance of this 
poster will be pressed home upon the mind of all 
those who see it with this question: "What are 
you doing with better opportunities?" And across 
the top of the poster runs this caption, "What one 
poor boy accomplished." 

In these days when men are struggling to grasp 
the last cent, when the masses are being set 
against the classes, when dissension is being cre- 
ated, anarchy and socialism exploited in sensational 
appeals to the baser instincts of mankind, it will 
be a happy thing and a great thing it the Poster 
Advertising men can utilize their boards to preach 
the gospel of humanity, of doing good, and to im- 
press upon the minds of the rising generation those 
lessons in patriotism that our forefathers laid down 
their lives to teach, which have been immortalized 
in numerous masterpieces of painting. 
Marlboro (Mass.) Enterprise. 



The Iowa Hill Posting Company during the holi- 
days displayed on the billboards immense posters 
representing the Nativity. In a brief explanation, 
printed below the poster, it is suggested that you 
"ask your Sunday-school teacher to tell you the 
story." The posters now in evidence are but the 
first of others to follow. The many subjects to 
be treated will be along a historical and educational 
line, and will be watched with interest. The lives 
of Grant and Lincoln are to follow the Biblical 
pictures. 
Keokuk (li.\va> Deniocrat. 



BILLBOARDS BEAR "BIRTH OF CHRIST." 



Is the First In Series of Educational Lithographs Ar- 
ranged by Poster Association. 



During the past few weeks Buffalonians who have 
seen on many of the billboards throughout the city 
a large lithograph depicting the birth of Christ 
have been wondering vaguely why, in this age of 
commercialism, a religious subject could occupy 
such well-paying space. The lithograph, which is 
really well designed and tastefully colored, bears 
the legend, "Ask your Sunday-school teacher to tell 
you the story." 

There are 26 of these posters in Buffalo on 
prominent corners, and they are not the foreword 
to any advertising scheme, as many have suspected. 
They are bringing out their message of "peace and 
good-will" all over the country as the first in a 
series of educational lithographs for the young peo- 
ple of the hurrying cities. The local members of 
the Poster Advertising Association are taking care 
of the billing, having put up 30 "Birth of Christ" 
posters in Buffalo and Tonawanda. 

The educational committee of the advertising as- 
sociation will put up the second in the series early 
next year. It will be a lithograph of an event in 
the life of General Grant. 
Buffalo (N. T.) Commercial. 



NEW METHODS IN MODERN CHURCH WORK. 



Nothing better illustrates the modernity of to-day 
than the rapid si)read of new ideas in church work. 
The present epidemic of "go-to-church" Sundays over 
the land raises this interesting point. Whenever a 
good idea works anywhere, modern publicity gives 
it straightway to everywhere. The old-fashioned 
lireachments about the influence of example are thus 
illustrated in a new sense. For to-day an example 
is as "catching" as measles. 

When Philadelphia started a year ago on the 
famous campaign of advertising of the churches, no- 
body dreamed that the first appeal, "Why not go to 
church?" would set the ministers of Albany to car- 
rying out its arguments in a concerted movement for 
an "Everybody-at-church" Sunday, as an adjunct 
to the advertising campaign. Now literally hun- 



(56) 



EDUCATIONAL POSTERS 



dreds of American communities alreaiiy have had, 
or are planning to have, "Go to church" Sundays. 

The story is like a wonder tale. A continuous 
stream of inciuiries pour in upon the Philadelphia 
committee, not only from many parts of the United 
States and Canada, but also from foreign lands. 
Evidently advertising, which at first sight seems very 
expensive, although in realty, costing far less than 
parish visitors, seems to have become a permanent 
method of reaching the non-churchgoing public on 
the part of the church. 

Nor was this the only return on that investment 
of $10,000. Part of the sum spent in New York was 
appropriated for poster advertising, and tens of 
thousands of New Yorkers recall seeing on "the great 
white way" gospel invitations. A number of poster 
structures were used in strategic positions, and of 
course the innovation made a flurry in posting 
circles. 

Not much that is new gets past the poster ad- 
vertising men. This movement in religious advertis- 
ing was firmly lodged in the consciousness of the 
Poster Advertising Association. When it met a 
few months ago it gave dramatic expression to the 
religious sentiment which newly pervades advertis- 
ing circles. The proposal, unanimously adopted, was 
to post a great picture of "The Nativity" on the 
poster boards of every city in the United States and 
Canada. This was their Christmas present to the 
public. 

The conception was imperial. No trumpets blaz- 
oned this good deed. The leaders in the churches 
knew nothing about the project until they woke one 
morning, two weeks before Christmas, and saw a 
beautiful picture of the Manger Scene, twenty feet 
by nine in dimensions, with no label on it except, 
"Ask your Sunday-school teacher to tell you the 
story." The great picture has been received with 
unbounded enthusiasm in Sunday school and church 
circles. It was a lesson in how to create religious 
impressions upon the public mind. We may now 
expect to see the poster boards of the land fre- 
quently adorned with gospel messages. 

An equally unexpected consequence of this men 
and religion publicity congress was the advertising 
campaign in Atlanta, which closed all the houses 
of prostitution in that city more than a year ago 
and has kept them closed since. This same cam- 
paign of advertising fairly inaugurated a new moral 
era in the life of Georgia, securing the enactment 
of several reform laws. 

By the Religious Rambler of the Philadelphia Nortli 
American. 



POSTERS DEPICT LIFE OF CHRIST. 

National BMlposters Have Started Educational Campaign 
In Uplift Movement. 



Unusual attention is being attracted to eight 
beautifully colored posters just hung by the Fort 
Wayne Bill Posting Company, showing the birth 
of Christ and the story of the Nativity. This is the 
first of a series of educational posters to be dis- 
played in all prominent cities of the United States, 
under the direction of the Poster Advertising Asso- 
ciation of the United States. 

These posters, which are works of art, litho- 
graphed in 12 colors, were produced by the educa- 
tional committee of the association for the purpose 
of assisting in the general uplift movement now in 
progress over this country. The subject is a par- 
ticularly appropriate one for this season. 

There is no advertising matter connected with 
the posters, and a single line at the bottom reads: 
"Ask your Sunday-school teacher to tell you the 
story." The entire cost of the posters, something 
like $20,000. has been paid by the national associa- 
tion, and the space is donated by individual mem- 
bers. In Fort Wayne the space is donated by W. 
B. Merrtll of the Fort Wayne Bill Posting Com- 
pany. Letters calling attention to them have been 



mailed to every minister in the city. They are 
located at the following places: 

East Lewis street near Calhoun, corner of Pon- 
tiac and John streets, corner of Harmer street and 
Maumee avenue, 314 Columbia street, corner of 
Broadway and Taylor street, corner of Main and 
Ewing streets, corner of I^oplar street and Fairfield 
avenue and on Wells street near the St. Mary's 
River bridge. 

The posters are 21 feet long and 10 feet high, 
and will be followed in January by another educa- 
tional poster depicting typical scenes from the life 
of Gen. U. S. Grant. 
Fort Wayne (Ind.) Sentinel. 

POSTER PICTURE PORTRAYS BIRTH OF THE 
SAVIOR. 



Wonderful 12-Color Lithograph Being Displayed Through- 
out Country. 



John H. Ashwood & Son have just finished post- 
ing a very beautiful 24-sheet stand on all their 
prominent billboards throughout the city, which is 
a great credit to the business, as is plainly shown 
by the poster. 

The message of peace on earth, good will to 
men is being proclaimed in and throughout the 
country by a poster depicting the birth of Christ. 

It is a wonderful lithograph in twelve colors, 
and is declared to be the finest example of that 
art that has ever been seen in America or else- 
where. The design is a composite of five of the 
most famous pictures of the birth of Christ, by the 
greatest painters of their day and generation. 

This picture is set forth for the young people 
of the country, and it bears the legend: "Ask 
your Sunday-school teacher to tell you the story," 
together with the text from the second chapter of 
St. Matthew, which describes the scene the artist 
has striven so well to depict. 

In this age of commercialism it is startling, a 
little, to find a great business organization like 
the Poster Advertising Association devoting a large 
sum of money to the uplift of humanity. 

Yet this poster was designed and made for the 
Poster Advertising Association at a cost of more 
than $20,000, exclusive of the posting, which is 
done by all the members free of any charge. 

It is the first of a series of posters intended to 
stimulate the young men and women of the country, 
and to cheer the old. as well as to carry a message 
of hope and comfort to the unhappy and the un- 
fortunate. 

The educational committee of the Poster Adver- 
tising Association has evolved the Christmas poster 
which is attracting so much attention on all poster 
plants throughout the country, and will follow this 
up early in the new year with another wonderful 
poster depicting the life of General Grant, tracing 
his rise from lowly circumstances to the President's 
chair, as a stimulant to the youth of the country 
to "go and do likewise." 
Ogdensburg (N. Y.) News. 



BIRTH OF CHRIST POSTER ATTRACTS WIDE 
ATTENTION. 



The message of "Peace on Earth, Good-will to 
Men" is being proclaimed throughout the country 
by a poster depicting the "Birth of Christ." This 
poster was designed and made for the Poster Ad- 
vertising Association at a cost of more than $20,000, 
exclusive of the posting charges, which is being 
done by the members free of charge. 

The educational committee of the association 
has evolved this Christmas poster, and will follow 
this up early in the New Year with another poster 
depicting the "Life of General Grant." tracing his 
rise from lowly circumstances to the President's 
chair, as a stimulant to the youth of the country to 
go and do likewise. 
Buffalo (N. T.) Courier. 



(57) 



K D U C A T I O X A L P O S T E R S 



NOTRE DAME ART TREASURE SEEN ON 
BILLBOARDS. 

"The Nativity" Poster a Reproduction of Gregori's Paint- 
ing In Catholic institution. 



The beautiful poster of "The Nativity," which 
adorned tnousands of advertising billboards in this 
country and Canada during the holidays is a repro- 
duction of a celebrated painting of "The Nativity, 
treasured by the Univpr.=ity of Notre Dame, of Notre 
Dame, Ind. The original is the work of the Italian 
artist, Gregori, who spent sixteen years of his life 
at Notre Dame. The poster copy, of the same size 
and coloring as the original, is a splendid piece of 
lithographic work. The poor stable of Bethlehem is 
bright with the radiance tuat shines from the Divine 
Child, whom the Virgin Mother holds in her arms; 
St. Joseph is near by, and adoring shepherds and 
gift-laden Magi complete the group. 

Most of the beautiful poster's admirers, as America 
remarks, must have wondered what it was meant to 
advertise. For no mention was made of any theat- 
rical production or moving-])icture show; no exhorta- 
tion was given to speed with jubilant feet to some 
department store, and none of the marvelous results 
was detailed that invariably follow the use of any 
particular medicine, beverage or cereal. The only 
inscription on the poster were these words: "Ask 
your Sunday-school teacher to tell you the story." 

It has now transpired that the presence of the 
Nativity picture on our billboards was the result of 
a vote taken at the last annual convention of- the 
Master Billboard Posters' Association to "utilize the 
advertising space at the disposal of the association 
in slack seasons for conducting, free of charge, a 
campaign of its own for the uplift of children through- 
out the country." "No other organization or move- 
ment is back of this: we merely want to do our 
share in this way to stop as best we can by illus- 
trated lessons the disintegration that threatens the 
childhood of the big modern city. It is our Christ- 
mas present to the communities in which we live.'' 
So 7.500 of these pictures of the .Nativity were dis- 
tributed at a cost of more than $10,000 to the 3,000 
members of the association in this country and 
Canada. From time to time other appropriate and 
"uplifting" posters are to follow. 
The Columbia and 'U'cstern Catholic. 



BILLBOARDS FLAIVIE WITH XMAS MESSAGE. 

National Association Spends $20,000 on Christmas Post- 
ers — Local Members Handle Without Charge — 
Unique Instructive Campaign of Educa- 
tional Committee. 



According to a statement issued Tuesday by Man- 
ager Charles Ledwith of the Meriden Billposting 
Company, there is a higher aim by the Poster Ad- 
vertising Association than the mercenary spirit of 
pure commercial advertising. Posters have been 
noticed around town in which various phases of 
the life of Christ were pictured, with the injunc- 
tion, "Ask your Sunday-school teacher to tell you 
the story." As an explanation of the scene the 
artist depicted a text printed on the poster, taken 
from second chapter of St. Matthew, and this tells 
the story of the picture. 

Posters Excite Comment. 

.Much comment has been created throiighout 
Meriden, as the posters have attracted universal 
notice, and may people have stated the same situa- 
tion exists in New Haven, Hartford and other cities 
they had visited. The natural conclusion arrived 
at by these people was to the effect that some big 
piece of advertising was soon to be sprung on the 
public, and the religious posters were simply to 
start comment and attract the public's attention to 
the boards occupied by these posters. Manager 
Ledwith, however, gives the authoritative reason 
why the billboards In Meriden and other cities have 



suddenly joined hands with the churches in spread- 
ing religious fervor, and much credit is reflected 
upon the national and local associations for this 
work. 

Ledwith Explains. 
"It seems." said Manager Ledwith, "that in this 
age of commercialism it is quite startling to find a 
great business organization like the Poster Adver- 
tising Association devoting money towards a proj- 
ect which would result in any other end than a 
flow of money to the coffers of the association. 
This view has been pressed home on the associa- 
tion officials in various little ways, and it was 
finally determined to prove to the public that even 
a cold advertising proposition could be turned into 
a channel useful to public welfare without being 
so in a strictly material business way. 

Cost of $20,000. 
"Therefore, the educational committee of the 
Poster Advertising Association decided to evolve a 
Christmas poster which would be in harmony with 
the spirit of the scene, and. displayed prominently 
in every city in the country, proclaim the message 
of peace on earth, good-will to men in such a man- 
ner as has seldom been attempted before by any 
person or organization. And this Christmas poster 
was made up, at a cost to the association of $20,- 
000, exclusive of the posting, which is done in all 
cities by the members, free of charge. It is a 
lithograph of 12 colors, and is declared by authori- 
ties to be one of the finest examples in that art 
ever seen in America or elsewhere. 

Grant Picture Follows. 
"It is the first of a series of posters intended to 
stimulate the young men and women of the coun- 
try, and to cheer the old, as well as to carry the 
message of hope and comfort to the unfortunate. 
Early in the New Year, the association has notified 
me, a new poster will be made up depicting the 
life of General Grant. It will trace his rise from 
lowly circumstances to the presidential chair, and 
is thought to be of such a nature as to stimulate 
the youth of to-day and preach the great sermon 
of "Go thou and do likewise." 
Meridian (Conn.) Record. 



POSTERS SHOWING "BIRTH OF CHRIST." 



The message of "Peace on Earth, Good-will to 
.Men" is being proclaimed in and throughout the 
country by a poster depicting the 'Birth of Christ." 
It is a litograpli in 12 colors, and is declared to 
be the finest sample of that art that has ever been 
seen in America or elsewhere. The design is a 
composite of five of the most famous pictures of 
the "Birth of Christ," by the greatest painters of 
their day and generation. 

This poster was designed and made for the 
Poster Advertising Association at a cost of more 
than $20,000. exclusive of the posting charges, which 
is being done by the members free of charge. 

It is the first of a series of posters intended to 
stimulate the young men and women of the country 
and to cheer the old, as well as to carry a mes- 
sage of hope and comfort to the unhappy and un- 
fortunate. 

The educational committee of the association has 
evolved this Christmas poster, which has attracted 
so much attention. 
Buffalo (N. Y.) Enquirer. 

POSTER PREACHING. 

The Poster Advertising Association has under- 
taken a new and striking form of evangelism. On 
a date agreed upon, December l!i, the billboards of 
practically every city and town of importance in 
America were decorated with a large poster, ;i feet 
high and 21 feet long, containing a picture of The 
Nativity. No advertising accompanies the picture, 
and it Is posted in conspicuous centers. The pur- 
pose, as set forth in a letter to the clergy, is "to 



(S8) 



E D U C A T I O N A L P O S T i-. R S 



utilize the immense pictorial appeal of posters in 
a way wliich shall make men better by turning 
their minds to noble and inspiring thoughts." A 
personal letter to the editor from an offlcer ot the 
association says, "We want you to feel that we have 
no ulterior motive, but that we want to contribute 
our mite to the spirtual uplift ot humanity." 

We have reason to believe that his is a perfectly 
true statement. We believe that the men who are 
responsible for this undertaking have done it solely 
for the good it will do. Heartily we thank them. 

If we are correctly informed, this is the first 
step in what may become an important movement. 
The billboards of the country are sometimes full of 
paid advertisements, but there are seasons when 
valuable spaces are not sold. The associations 
that own or lease these boards are willing to utilize 
the vacant boards with messages that shall make 
men better. 
Chicago (111.) Advance. 



POSTERS DEPICT THE BIRTH OF CHRIST. 

The Zehrung Posting Service has placed posters 
on boards in the city near schools depicting the 
birth of Christ. The posters were designed by a 
great artist and are 21 by 9 feet in size. Ten of 
these pictures have been posted. Letters have been 
sent to some fifty pastors in the city calling their 
attention to the pictures. 

All the billposters' associations in the United 
States have adopted the plan and are putting the 
posters in every city. 
Lincoln (Xeb.) News. 



A CONTINENTAL SURPRISE. 

The Billposters of North America Help to Inject Christ 
Into Christmas. 



All cities of 3,00n population and more in the 
United States and Canada were given a Christmas 
surprise on December 10, for on that day there ap- 
peared on the boards, seemingly by magic, thousands 
of posters of "The Nativity." The picture is a 24- 
sheet lithograph poster nine feet high by twenty feet 
long, executed in twelve colors, and the only letter- 
ing on it is the simple message, "Ask your Sunday- 
school teacher to tell you the story." Nothing ap- 
peared on the poster or in connection with it to in- 
dicate the object of the display of such a picture. 

The picture is enclosed in a frame, on the lower 
section of which is a facsimile of a brass plate, with 
the text from Matthew 2, concerning the visit of the 
wise men of the East to the stable in Bethlehem: 
"And when they were come into the house they saw 
the young child, with Mary. His mother, and fell 
down and worshiped Him." 

"What is the meaning of this innovation? Is it 
an advertisement? If it is not, who is behind this 
movement? Who is responsible? It is beautiful, but 
who pays for it?" 

These and many more were the questions of thou- 
sands of astonished, yet admiring, people. And the 
more surprised was the public when it learned that 
this uniciue manifestation of the Christmas spirit was 
an altruistic expression of the Poster Advertising 
Association of the United States and Canada, in 
which it sought to help inject Christ into Christmas. 

At a convention of the association in Atlantic City 
last summer a movement was started to do some- 
thing for the uplift of humanity. 

The movement resulted in the appointment of an 
educational committee, which decided upon the 
Christmas season as the time to do the work. The 
idea of posting pictures of the Nativity was evolved. 
The entire expense of the work is being borne by 
Hiembers of the national organization, and it is 
estimated the cost would be about $25,000 had any 
individual or local organization attempted to do the 
work. 

The poster is the production of Edward Volkert, 
artist of the United States Printing and Lithograph- 



ing Company of Cincinnati, who has blended the 
ideas of the old masters and added a touch of his own 
genius. The wise men of the East are seen kneel- 
ing before the infant Jesus, held in the arms of His 
mother, Mary, and surrounded by the humble occu- 
pants of the stable. 

Another poster will soon be issued to stimulate 
the patriotism of the youth of this country. It will 
illustrate the life and achievements of General U. S. 
Grant. It will show Grant in his humble cottage 
home, following the pursuits of a country lad in poor 
circumstances. A large center panel will show Gen- 
eral Grant at the height of his militaiy career re- 
ceiving the Grand Army of the Republic; and a third 
panel will show an admirable portrait ot Grant at 
the zenith of his fame as President of the United 
States, with the nation's cai)itoI in the background. 
"Thisi s what one poor boy accomplished. What are 
you doing with better opportunities?'' will run the 
legend along the bottom of this poster. 

In all this there are two significant and encourag- 
ing facts, viz.: (1) the revelation of a high moral 
purpose upon the part of a class of men often un- 
justly denounced, and who, unknown to the public, 
are censorizing billboard paper and driving from 
the fences objectionable posters, and (2) the recogni- 
tion of the Sunday schools as the place which the 
public is pointed to hear the story of Jesus. Surely 
there is far more goodness in the world than one 
often suspects. 
Sunday School Leader. 



BILLBOARDS TELL OF LIFE OF CHRIST. 



The birth of Christ and the story of his nativity 
are pictured on ten large posters on as many bill- 
boards in various parts of the city, and form the 
first of a series of educational features that will 
be put up monthly in every town of importance in 
the country by the National Association of Bill- 
posters. The bills are in 12 colors, and the 10,000 
that were sent out cost the association $20,000. 
Next month the posters will portray the birth and 
life of General U. S. Grant. The Fort Wayne Bill 
Posting Company is a member of the association, 
and the pictures appear upon its boards. 
Fort Wayne (Ind.) Journal-Gazette. 



BIBLE SCENES ADORN SPACE ON BILLBOARDS. 



(Special to The Daily Gazette.) 
Billboard space not used for paid signs will here- 
after be covered with pictures of a religious and 
educational nature, according to an announcement 
made to-day by Frank Rogers, in charge of all 
local billboards, in explanation of the appearance 
of a massive picture on one of the local billboards 
showing a scene from the Bible concerning the 
birth of Christ. 

Mr. Rogers stated that the National Billposting 
Association is behind the movement, and will get 
out a set of educational and religious pictures to 
be used when there is any vacant space on the 
local boards. 
Billings (Mont.) Gazelto. 



THE NEW BILLBOARDS. 



Notably Exemplify a Better Style of Artistry. 



To the Editor of the New York Times: 

A vote of thanks should be extended to the Van 
Reuren and New York Bill Posting Company for 
the admirable scheme inaugurated by the Christmas 
poster of the Nativity. My neighborhood is one 
of the fortunate 200 that is allowed a little relief 
from the usual horrors of billboard displays, com- 
parable only to a nightmare of the night before 
the morning after, or a cubist catastrophe. 

Besides the beautiful picture of the Nativity, the 
boards show bills carefully designed and so spaced 
that a wide border of white surrounds each one. 
The effect is inevitable — each one draws attention 



(59) 



E D U C A T I O X A L P U S T E R S 



to itself because of its refreshing isolation, like a 
fine painting in a broad wall space, or a young 
woman who defies fashion and stands erect. The 
bills therefore fulfill and do not defeat their pur- 
pose, in striking contrast to the multiple electric 
signs around Times Square. 

Let us hope that the advertisers, as well as the 
public and the children, will be educated by this 
notable example of the possibilities of advertise- 
ments that attract instead of repel the desired 
attention of the passerby. E. A. P. 

New York, Dec. 27, 1913. 
New York (N. Y.) Times. 



UPLIFT CAMPAIGN ATTRACTS PEOPLE. 

Unusual Posters on Billboards Create Considerable Com- 
ment. 



A cosmopolitan group gathered in front of one 
of the billboards the other day to view a new- 
poster which, because of its unusual title, "Ask your 
Sunday-school teacher to tell you the story," seemed 
different than the regular advertising matter about 
it. 

"Rather beautiful picture," said the man, "and 
well done, too." "Certainly a most peculiar poster." 
said the lady as she pulled her furs about her neck. 
The Italian woman reverently made the sign of the 
cross as she noted the subject. 

The picture is "The Nativity" and its appearance 
is the result of a great uplift campaign instituted 
by the members of the Billboard Advertising Asso- 
ciation, who at their last annual meeting in New 
York donated space in every city for the pictures. 
They even went further, furnished the posters, 
which cost for printing alone over five dollars each, 
and appropriated $.500 for the designing of the 
];oster, which was done by Edward Volkert. famous 
poster designer, who has retired, but reentered the 
work for this campaign. The ))Osters appear in 
over 3,000 cities of a population of 3,000 or more. 
The space value of the boards alone is over $25,000 
for the month they will appear. The posters are 
of the 24-sheet size, which cover a board nine feet 
high and 21 feet long. The next picture will be 
placed this month, showing the advance Gen. Grant 
made, over the title of "What one poor boy has 
done." The association has received letters from 
all over the country indorsing this movement. 
Sioux Falls (S. D.) Press. 



LITHOGRAPH SHOWS BIRTH OF CHRIST. 



A beautiful religious lithograph, showing the scene 
at the birth of Christ, has been placed on the bill 
board just below Third street on Main by Frank 
Hagan. Beneath it Is the text from Matthew 11:1, 
"And when they were come into the house they 
saw the young child with Mary his mother and fell 
down and worshipi)ed him." At one side of the 
picture are the words "Ask your Sunday-school 
teacher to tell you the story." The lithographs are 
being |)laced all over the country by the National 
Billposters' Association, at a cost of about $1.50,000, 
as a token of their ap|)reciation of a prosperous 
year. 

roshocton Daily Tinips 



BILL BOARDS OF WAYCROSS SHOW A BIG 
WORK OF ART— "BIRTH OF CHRIST," 



The message of peace on 
is being proclaimed in and 
by a poster depicting the b 

It is a wonderful lilhogra 
is declared to be the finest 
ever been seen in America 
sign is a composite of five 
tures of the birth of Christ, 
of their day and generation 

This picture is set forth 



earth, good will to men 
throughout the country 

irth of Christ. 

ph in twelve colors, and 
sample of art that has 
or elsewhere. The de- 

of the most famous pic- 

by the greatest painters 



the country, and bears the legend: "Ask your 
Sunday-school teacher to tell you the story," together 
with the text from the second chapter of St. Mat- 
thew, which describes the scene the artist has 
striven so well to depict. 

In this age of commercialism it is startling, a 
little, to find a great business organization like the 
Poster Advertising Association devoting a large sum 
of money to the uplift of humanity. 

Yet this poster was designed and made for the 
Poster Advertising Association at a cost of more 
than $20,000, exclusive of the posting, which is done 
by all members free of any charge. 

It is the first of a series of posters intended to 
stimulate the young men and women of the country, 
and to cheer the old. as well as to carry a message 
of hope and comfort to the unhappy and unfortunate. 

These posters will appear on the boards at Plant 
avenue, — Jenkins, Ftancis and Gordon streets. 
Waycross Daily Journal. 

CHARLIE FRAZIER IS DISPLAYING BEAUTIFUL 
POSTER OF NATIVITY. 



Charlie Frazier is displaying on his billboards a 
beautiful poster depicting the birth of Christ. This 
poster is of mammoth proportions, being 10x25 feet 
in size and is reproduced in 12 colors from a famous 
painting. 

There is no denying that the beautiful story of 
the Nativity is wonderfully and beautifully told in 
the big poster and, coming at this season, it is no 
small contribution to the Christmas spirit. 

Mr. Frazier says that there is nothing about ad- 
vertising connected with the display of this picture. 
It is done entirely at his own expense as a con- 
tribution to the uplift of humanity. 

Five of the posters are shown in the following 
locations: Beretania street near Alapai, opposite 
the pumping station: Alapai street near Luzo, op- 
posite the plaza: Hotel street near Alapai: King 
street near Punahou, and Bishop street near Mer- 
chant. 

Honolulu .Star-rUiUetin. 



BIRTH OF CHRIST IN PICTURES. 

Two Large Lithographs Placed on Billboards by City 
Billposter Wallin. 



for the young people of 



C. R. Wallin, local billposer, has during the past 
few days posted two large lithographs, depicting the 
Birth of Clirist. Billposters throughout America 
are posting similar pictures. The pictures have at- 
tracted wide attention. 

It is a wonderful lithogra|)h in twelve colors, and 
is declared to be the finest example of that art that 
has ever been seen in America or elsewhere. The 
design is a composite of five of the most famous pic- 
tures of the birth of Christ, by the greatest i>ainters 
of their day and generation. 

This picture is set forth for the young people of 
the country, and it bears the legend: "Ask your 
Sunday-school teacher to tell you the story," to- 
gether with the text from the second chapter of St. 
lAlatthew, which describes the scene the artist has 
striven so well to depict. 

In this age of commercialism it is startling, a lit- 
tle, to find a great business organization like the 
Poster Advertising Association devoting a large sum 
of money to the uplift of humanity. 

Yet this iioster was designed and made for the 
Poster Advertising Association at a cost of more 
than $20.01111, exclusive of the posting, which is done 
by all the members free of any charge. 

It is the first of a series of posters intended to 
stimulate the young men and women of the country, 
and to cheer the old, as well as to carry a message 
of hope and comfort to the unhappy and the un- 
fortunate. 

The Educational Committee of the Poster Adver- 
tising Association has evolved this Christmas poster 



(6o) 



E D U C A T I O N A L P O S T 1<: R S 



which is attracting so much attention on all poster 
plants throughout the country, and will follow this 
up early in the New Year with another wonderful 
poster depicting the life of General Grant, tracing 
his rise from lowly circumstances to the President's 
chair, as a stimulant to the youth of the country to 
"go and do likewise." 
Corpus Christ! (Tex.) Caller. 



POSTING SERVICE STARTS CAMPAIGN. 



Iowa Concern Has Unique Scheme, Being Worked on 
Local Billboards. 

What is believed to be one of the latest campaigns 
ever staged in the country for the uplift of morals, 
goodness and education of people, is that recently 
begun by the Iowa Billposting Co. throughout the 
state where boards are located. 

On four of the local billboards may be seen a 
handsome large poster of the nativity of Christ. 
The pictures are located on the bills near John 
Jlorrell & Co., two on the billboards at the corner 
of Moore and Church streets and one near the Box 
Car Loader Co.. on West Second street. The pic- 
tures are something new and are very handsome 
and uplifting. In a brief explanation printed below 
the poster, it is suggested that you "Ask your Sun- 
day-school teacher to tell you the story," 

Manager Jersey of the local billposting company 
stated today that the posters now in evidence are 
but the first of the many to follow. The many sub- 
jects treated will be along historical and educa- 
tional lines and should be watched for by all Ottum- 
wans. The lives of Grant and Lincoln will follow 
the Biblical pictures. 
Ottumwa Courier. 



upon the young. It has been observed by many 
that some of the city children are permitted to 
grow up like heathen, and the Christian institutions 
of our land will tremble if some remedy be not 
devised. It is significant that this business asso- 
ciation, to stop the disintegration which threatens 
the childhood of the big modern city, should take 
as its first message the story of the Christ Child, 
and should try to persuade each child who looks 
upon the picture to attend the Sabbath School. 

When even a business association begins to 
preach from the billboards that the highest type of 
character is the Christ, and that the salvation of 
the city and the land depends upon a knowledge 
of Him, it is time that the Church wakes up to 
the treasure it possesses, and to the opportunity 
which has been given to it. Saul is also among 
the prophets in these days. The Billposters' Asso- 
ciation knows what the Sabbath schools should be 
doing and teaching, even though some of the Sab- 
bath schools have forgotten. 
Pittsburgh (Pa.) United Presbyterian. 



CHRISTMAS POSTER IDEA. 



At the Centennial Association meeting, Monday 
afternoon, there was a question of the origin of 
the idea of posting the beautiful lithographs of the 
Nativity on the bill boards of Marietta just before 
Christmas. The idea originated with the National 
Bill Posters' Association, and was carried out at 
their expense, and distributed all over the country. 
In Marietta the work of posting them was con- 
tributed by the Marietta Poster Advertising Co. 
The pictures were beautiful lithographs in twelve 
colors. One was posted at the corner of Fourth and 
Greene streets, one near the Hippodrome and one 
at the corner of Marion street. They were greatly 
appreciated by citizens, and Sunday-school teachers 
sent their scholars to see them. 
Marietta (O.) Register-Leader. 



A NEW USE FOR BILLBOARDS. 



At Christmas time there appeared on the bill- 
boards of our city a picture in eight colors, repre- 
senting the Wise Men offering their gifts to the 
Christ Child. There was no advertising of any kind 
upon the poster, the only words being: "Ask 
your Sunday-school teacher to tell you the story." 
it now appears that there were T,-"iOO of these pic- 
tures, distributed at a cost of $10,000 to the bill- 
posters of the cities of this country and Canada. 
This was done by vote of the convention of the 
Poster Advertising Association to "utilize the ad- 
vertising space at the disposal of the association 
in slack seasons for conducting, free of charge, a 
campaign of its own for the uplift of children 
throughout the country." "No other organization 
or movement is back of this: we merely want to 
do our share in this way to stop as best we can. 
by illustrated lessons, the disintegration that 
threatens the childhood of the big modern city." 
The promise is that other appropriate and "uplift- 
ing" posters are to follow. 

This is a recognition from an unexpected quar- 
ter of the depraving influence of city conditions 



The billposting company has had a display poster 
of "The Nativity" on many boards in the city during 
the holiday season. This public spirit has been 
recognized by the people in general, but especially 
by those whose interest is centered just now on the 
birth at Bethlehem. Is not this act indicative of the 
growing desire on the part of many people to take 
part and share in social uplift and to forget for a 
time selfish ends and aims and so contribute to the 
common good? It looks that way, and is therefore a 
most commendable outreach of the spirit of gener' 
osity which should prevail not alone at this season, 
but all along the way of life. 

Is is unusual to have a business corporation turn 
aside for sentiment and for inspirational ministeries, 
and so there is the more reason why we should lift 
our voices in commendation and so help along some 
other manifestations of the desire to give help and 
encouragement to those who may need them mightily. 
St. Paul's Parish Messenger. Duluth, Minn. 

PASTORS LAUD FINE PICTURES. 



Praise for Billboard Company's Nativity Pictures — 
A Splendid Paper. 



At yesterday's monthly meeting of the Greeley 
Ministerial Alliance resolutions were passed prais- 
ing the Curran Bill Posting Company tor putting 
up in Greeley splendid lithographs of the Nativity. 
It is announced by this concern that similar pic- 
tures will follow in due course of time. They are 
handsome works of art and make a strong appeal 
to the clergy, who believe that much good may be 
accomplished through them. 

Dr. John C. Mitchell, pastor of the Unitarian 
Church of this city, delivered a most able and in- 
teresting paper, wherein he discussed the founda- 
tion of authority for the religious belief and activity 
in the individual. 
Greeley (Colo.) Republican. 



CHRIST AND MADONNA SHOWN IN POSTERS 
ON CITY BILLBOARDS. 



Bartenbach. acting as a member of the Poster 
Advertising Association of America, has posted on 
its various billboards about the city large sixteen- 
sheet posters of Christ and the Madonna in the 
manger. An inscription on the posters advises 
everyone to ask their Sunday-school teacher of the 
picture and its significance. The posters are very 
beautifully colored and are a work of art. 

The Poster Advertising Association is making an 
uplift and educational campaign throughout its 
jurisdiction, which stretches all over tliis country 
and Canada. In every city these educational post- 
ers are shown. 
Grand Island (Neb.) Independent. 



(60 



F. D U C A T I O N A L i' O S T E R S 



BILLPOSTERS ARE "UPLIFTING" NOW. 



Display Lithographs of the Nativity Throughout Nation- 
No Ulterior Motive — Aim Is to Lead Children of 
the Streets to Higher Things. 



Advertising and altruism. Billboards and benevo- 
lence. The cost of space and the Christmas 
spirit. 

Have they — let even the most credulous make 
answer! — have they anything in common except 
alliteration? 

They have. Not only throughout the country, 
but in this, our seething melting pot of a city, 
from which the milk of human kindness is 
said to be skimmed so greedily that only the 
whey of bitterness remains, a body of stony- 
hearted business men have made a contribution 
to the festal season no less unique than it is 
amazingly sentimental. They have found out — 
the Scrooges! Let the testimony of our own eyes 
aid in exposing them. 

During your daily travels through Manhattan, 
the Bronx and Brooklyn you may have wonderingly 
observed on billboards a beautiful lithograph of 
the nativity of Christ. Standing out among glaring 
announcements of the merits of this or that com- 
modity is the soft-hued, humble scene in the stable, 
with the Infant in swaddling clothes the central 
figure. The picture is 9 feet high and 20 feet long, 
done in eleven colors. Into the huge stone stable 
the shepherds, come from "keeping the night 
watches over tlieir flocks." have brought a light. 
Concealed in front of them in the foreground the 
rude lamp is outshone by the brilliance which 
emanates from the Child. 

The Magi are there with their presents of gold, 
frankincense and myrrh. Through the doorway in 
the blue mist of the night appears their caravan, 
the backs of the camels and the robes of the 
servants silvered by the guide star of the desert 
wastes beyond tlie city of David. 

Mary is supporting the Child, who stands with 
arms extended above the coarse straw of the 
manger. In her eyes is a far-away look, evidence 
that she is pondering the great event in her 
heart. In a stall are the ox and the ass, mute 
adoration in their attitudes. The picture has 
borrowed from the old masters and combined the 
ideas of the modern school. 

While you are absorbed in the picture's beauty 
the question assailing you constantly is: "What 
does it advertise?" "Where the quid pro quo?" 
In the lower left-hand cvorner you have found 
the mystifying inscription: "Ask your Sunday 
school teacher to tell you the story." That is 
the only hint at an explanation. 

We started by looking sharply for the cloven 
hoof of the press agent — and ended by rebuking 
ourselves for our cynicism. As far back as 
last July, at the annual convention in Atlatic City 
of the Poster Advertising Association, a nation-wide 
organization comprised of 3.000 poster companies, it 
was decided to inaugurate an uplift movement look- 
ing especially to the betterment of the poorer classes 
of children. 

"We felt." said Barney Link, president of a lo- 
cal poster company, whose name he specified 
should not be mentioned, "that liaving at hand 
the medium of pictorial appeal, we should utilize 
it to instill in youthful minds noble and inspiring 
thoughts. We were thinking particularly of uie 
handicapped child whose education is restricted. 

"Wo have already been criticised as having ul- 
terior motives, but that was to be exi)ccted. We 
intend to go on unhindered, however, displaying 
the posters. See that pile of letters? The clergy 
of the city have sent them by way of encour- 
agement. We are not looking for the 'last dol- 
lar,' and -we can afford to back the movement, 
whereas a philanthropist in private life would 
have to spend $100,000 to do It. 

"The cost of the lithographing has been $12,000. 



The members of our large association, each mak- 
ing personal contributions, have not felt that 
amount too great a drain upon their purses — or 
strain upon their charitable instincts. 

"In New York 300 of the nativity posters are up. 
In every other city of the United States and Can- 
ada, having over a population of 3,000, the same 
picture has been put up on the billboards in 
numbers according to our membership in the 
various cities. 'The Nativity,' is the work of Ed- 
ward Volkert, an artist of Cincinnati." 

K. H. Fulton, another of the poster advertising 
men interested in the campaign, said that the 
nativity picture will be replaced later by a poster 
of President Grant, with inserts showing the 
humble lot of his early life and his gradual rise 
to fame. The legend will be, "This is what one 
poor boy accomplished. How are you using your 
opportunities?" Subsequently the billboards will 
present phases of the life of a Boy Scout, and 
at Easter time another religious poster will be 
pasted up. The plan is to change the posters on 
an average of once a month. 

"Does the sentiment seem mawkish?" asked an- 
other of the uplift committee, who did not want 
his name used. "I remember that when Joe Chap- 
pell of the National JIagazine suggested the plan 
at the convention in July there was an eager re- 
sponse, but the members felt that they might be 
accused of having 'soft spots.' And a business 
man, you know, should be a rock to work destruc- 
tion of the good ship 'Sentiment.' " 

We stood for a few minutes at the southwest 
corner of Fifty-seventh street and Eighth avenue, 
where one of the religious posters is patsed on 
a fence enclosing vacant property. There was not 
long to wait. Three ill-clothed, begrimed kiddies 
appeared, one of them on destruction bent. He 
wielded a bit of charcoal, plying it in a thin, black 
trail over the posters as he walked. Now and 
again he looked back over his artistry, smug de- 
light in his face. Suddenly one of his companions 
arrested his progress, grasping the defacing fin- 
gers in his own. 

"Look-it where you're goin'," he cried, his eyes 
bulging. His disengaged arm was pointing to the 
center of "The Nativity." The little malefactor 
stretched out his head to view the picture ahead, 
while his companion asked in amazement: 

"Don't yuh know that's God?" 
v'ew York Sun. 



BIBLE SCENES ON LOCAL BILL BOARDS. 

A novel expression of modern welfare work is 
being given in Coshocton in the pictures recently 
I)osted on local bill boards. On Walnut street near 
South Lawn and on Main street near Third appear 
representations of familiar Bible scenes. The ix)s- 
ters bear the inscription, "Ask your Sunday-school 
teacher about it." Beneath the picture is a verse 
of scripture giving in substance the theme of the 
picture. The bills have been posted over the country 
by the Associated Bill Posters of the United States 
and Canada. The picture shown on the Coshocton 
boards is "The Birth of Christ." The organization 
asks that all members of the association assist in 
bringing the pictures to public notice — the bills are 
posted for "the good of humanity" and represent 
no monelary interest whatever. 
Coslioclon Tilliiini'. 



The campaign of poster advertising instituted by 
the educational committee of the Poster Advertising 
Association, and more commonly known as the "up- 
lift movement for the good of humanity." has re- 
ceived the heartiest endorsement from His Emi- 
nence, Cardinal William O'Connell. 

Particularly is the cardinal interested in the beau- 
tiful roster seen on many boards throughout Greater 
Boston, entitled "The Birth of Christ," which has 
been admired for weeks by thousands of people who 



(62) 



EDUCATIONAL POSTERS 



have stopped at this picture ami stiuiieii its dotal! 
with much thought. 

In fact, so enthusiastic was his Eminence over this 
poster that he wrote to the promoters of this idea 
stating that he wished to express liis heartiest com- 
mendation on the good spirit manifested liy the asso- 
ciation responsible for this good worlt, especially in 
placing before tlie public the beautiful representation 
of the Nativity. 

He further stated that he had many times seen and 
admired this beautiful poster in various parts of 
the city, and he could not help appreciating the in- 
fluence for good that it was bound to have by help- 
ing people to realize what Christmas means. 

On several occasions he noticed particularly that 
the children were stopping to admire the picture, and 
once he had the pleasure of instructing some of 
them in regard to its meaning. He feels that the 
picture is not only singularly beautiful from an 
artistic point of view, but states that it has the 
essential merit of manifesting the true Christian 
spirit. I 

Such commendatory words and support not only 
coming from the cardinal, but from other clergymen, 
who have expressed their views on this movement, 
has been a great spur to the uplift movement pro- 
moters and their campaign will be carried on with 
even greater enthusiasm. 

This poster is a composite of two world-famous 
paintings of the birth of Christ in the manger at 
Bethlehem, and the wise men of the East led liy 
the star to the piace where the young Child was. 
By this poster the association feels that even those 
who do not attend divine service will be reached, 
and the clergy are in accord with the association in 
this idea. 

The education committee of the Poster Advertis- 
ing Association intend to co-operate in every possible 
way with the churches and through the religious 
posters to lead men, women and children to the 
churches, which are not able to reach them in any 
ether way at the present time; to cultivate in the 
minds and the hearts of the rising generation a 
spirit of true patriotism and manliness in a desire 
to emulate the high examples that will be set before 
them in the pictures of noble men who have achieved 
great things under disadvantageous circumstances. 
The entire cost of these magnificent posters, which 
are produced in twelve colors, and the cost of space 
which they will occupy is donated freely by members 
cf this association. There will be no advertising 
whatsoever connected in any way with these posters. 
Boston (Mass.) Post. 



THE MOVEMENT IN CANADA. 

The movement for "The Uplift of Humanity," in- 
augurated through the Poster Advertising Associa- 
tion, has had the same unqualified success in Can- 
ada as has been the case in the United States. 

The magnificent poster showing "The Birth of 
Christ," displayed from one end of the Dominion 
to the other, has attracted the attention of the 
very best elements of society and brought forth 
the heartiest commendation for the Poster Adver 
tising Association and its members. 

The E. L. Ruddy Co. of Toronto, operating vari- 
ous plants throughout the provinces of Ontario. 
New Brunswick and Nova Scotia, state that the 
response to this poster has been phenomenal. Let- 
ters have poured in from prominent church men, 
educators and social workers, expressing their ad- 
miration for the poster, and their thorough appre- 
ciation of the splendid motive behind it. as well 
as their confidence in the actual work which the 
poster will accomplish. 

One letter received from a clergyman in an On- 
tario town has the following interesting paragraph: 

"I can best express my appreciation by telling 
of a little incident that came to my notice the other 
day. A man stopped me on the corner of a street 
and asked me to explain the picture on the board 
across the way. The .picture was the one depicting 



'The Birth of Christ.' I did so, and the man, who 
had been drinking, said, 'That is the best picture 
I ever saw. It makes me feel ashamed of my- 
self.' '• 

No more eloquent testimonial as to the practical 
value of "The Uplift Movement" could be given 
than is contained in the above experience. It 
shows that "The ITplift Movement" is accomplish- 
ing just that good which its sponsors had in mind, 
and it is reasonable to believe that experiences 
similar to the above have been met with in differ- 
ent parts of the United States and Canada during 
the period when these posters were displayed. 



BILLBOARDS AID CHURCH CAMPAIGN. 



Posters Bearing Likeness of Christ Appear. Urging 
Sunday School Attendance. 



Appearance of lithographs bearing the picture 
of Christ on billboards in Chicago brought to light 
yesterday a novel religious educational campaign 
by the International Billposters' Union. 

The campaign was planned at the annual con- 
vention of the billposters' union in Atlantic City 
last summer to encourage, through the medium of 
the billboards, interest in the teachings of the 
Saviour. A fund of $25,000 was set aside for this 
purpose. 

In each city "covered" by the Poster Advertising 
Association the Christ pictures have appeared. 
Under each one is written: "Ask your Sunday- 
school teacher to tell you the story." 

Members of the International Sunday-school Asso- 
ciation have approved the campaign. 
Boston (Mass.) Herald. 



UPLIFT OF HUMANITY IS OBJECT SOUGHT. 



One of the most beautiful pictures ever put before 
the people of Gainesville is the one just placed 
upon the billboards in this city by Paul Gallia. 
The picture is a masterpiece. It is 9 feet high and 
21 feet long, depicting the birth of Christ. Mr. 
Gallia posts this picture at the request of the Na- 
tional Poster Advertising Association, of which he 
is a member. There is no advertising of any de- 
scription connected with these beautiful pictures. 

The entire cost of this wonderful poster, which 
is produced in 12 colors, and the cost of the space 
which they occupy, is donated free by the members 
of the Poster Advertising Association, which has 
the uplift movement in hand. They want the pub- 
lic to feel that they have no ulterior motive, but 
that they want to contribute their mite to the 
spiritual uplift of humanity, and feel that this 
"old but ever new story" will be brought home to 
the people this Christmas season with new force, 
making men better by turning their minds to noble 
and inspiring thoughts. 

Mr. Gallia has mailed a letter to all the min- 
isters in Gainesville calling their attention to this 
wonderful poster. 
Gainesville (Te.xas) Register. 



BILLBOARD TELL NATIVITY STORY. 



Grant Pictures to Be Next in Free Educational Series. 



On billboards here and in Red Bank for several 
days there have appeared huge twenty-four-sheet 
posters, bearing a wonderfully executed lithograph 
of the scenes of "The Nativity." The picture meas- 
ures 20 feet long by 9 feet high, and the only 
lettering upon it is this simple message to the 
children: 

"Ask your Sunday-school teacher to tell you the 
story." ■ 

In the panel of the frame is pictured a brass 
plate bearing the text from the second chapter of 
the Gospel, according to St. Matthew, upon which 
the picture is based: 

"And when they were come into the house, they 



(63) 



EDUCATIONAL POSTERS 



saw the young child with Mary, His mother, and 
fell down and worshiped Him." 

Manager Charles Rosencrans of the local com- 
pany explains tlie meaning of this enterprise as 
follows: 

Last summer there was a convention at Atlantic 
City of the Poster Advertisers' Association, a na- 
tional organization covering this country and Can- 
ada. During this convention a feeling took form 
that an organization with such resources for pub- 
licity should do something to aid the uplift of 
humanity, something to inspire the young and the 
old, to build up the broken-hearted and to help lead 
all men and women to a consideration of the 
higher life. 

So an educational committee was named, and the 
Christmas posters are the first result of its work. 
The posters are being placed in every city with a 
population of more than 3,(i00 in this country and 
Canada, the number allowed to each city being pro- 
portioned to its size: 

The entire expense of the work is borne by the 
members of the association. It would have cost 
at least $2.5,000 if any organization or individual 
had paid for it. 

The poster is the work of Edward Volkert, the 
artist of the United States Printing and Litho- 
graphing Company of Cincinnati, O., who has made 
a beautiful blending of some of the ideas of the 
old masters, and added a touch of his own genius 
to produce an exquisite and touching human por- 
trayal of the most interesting incident in the life 
of Christ. The wise men of the East are seen 
kneeling before the infant Jesus, held in the arms 
of His mother, Mary, and surrounded by the hum- 
ble occupants of the stable. The lithograph is exe- 
cuted in thirteen colors, and has been pronounced 
by experts the finest specimen of the lithographic 
art ever produced on such a large scale. The pic- 
tures will remain on the billboards until after 
Christmas. 

The next picture to be posted will be one show- 
ing General Grant's humble birthplace, the general 
as a boy chopping wood and at the plow, and later 
at the head of the army and President. Under it 
will appear: "What one poor boy accomplished. 
What are you doing with better opportunities?" 
Red Bank, N. J. 



BILLPOSTERS AID MORALS. 

Put Up Picture of Nativity and Will Follow It With 
Others. 



"They are the contribution of the billposters to 
influence the children of the land tor their moral 
good." 

That is the way in which George W. Rife of the 
Raltimore Dill Posting Company answered yester- 
day a question as to who was responsible for the 
beautiful posters depicting the birth of Christ 
which have been seen on the billboards throughout 
the city, says the Baltimore Sun. Further explain- 
ing the purpose of the posters, Mr. Rife said: 
"They are the first of a series. This picture repre- 
senting the Nativity went up in every city in the 
land in which there is a billposter at the opening 
of the holiday season. In a month or so the next 
picture will be placed on the boards. It will rep- 
resent incidents in the life of General Grant. It 
will show him as a boy splitting rails and driving 
horses behind the plow, as the commander of the 
Federal armies and then as President of the United 
States. Other pictures will follow. Each will stay 
on the boards about a nionlli. The series will con- 
tinue indefinitely. 

"The picture of the Nativity has attracted much 
attention, and we have received many letters from 
clergymen commending it. One church had a bill- 
board placed on its lawn especially to put this 
poster on it. We have given copies of it to 10 
churches in Baltimore which asked for it. Fifty 



were allotted to this city. Of these, 40 have been 
put on the billboards. 

"The decision to display the posters was reached 
by the National Poster Advertising Association at 
its last annual convention. That organization pays 
for the pictures and the billposters give the space." 
Charlottesville (Va.) Progress. 



A BEAUTIFUL POSTER. 



Local billboards have been adorned during the 
Christmas season with a beautiful poster of large 
size, representing the Nativity of Christ. The poster 
is a Christmas gift to the public from the billposters' 
international organization, and the making of the 
bill is said to represent an extensive outlay of 
money. Many have noticed the poster, which bears 
only a scriptural verse and no advertisement of 
any sort. 
Galesburg (Til.) Republican Register. 



WONDERFUL PICTURE ON THE BILLBOARDS. 



Visit of the Wise Men of the East to the Infant Jesus 
Shown In Colors. 



As a gift of the Poster Advertising Association, the 
wonderful picture of the visit of the wise men of the 
East to the infant Jesus as He lay in the humble sta- 
able at Bethlehem, is displayed on three of the big 
stands of the Bower City Billposting Company in 
Janesville. This wonderful picture is what is known 
as a twenty-four sheet and is in twelve colors, a won- 
derful piece of work. In presenting it to the view 
of the public, F. N. Blakely' of the local billboard 
company, has made the entire city a Christmas pres- 
ent worthy of note. One may be seen on the board 
on East Milwaukee street, near the Gazette office, 
one on South Jackson sreet, and one on the board 
at Milwaukee and Pleasant streets. 

St. .Matthew describes this visit in his gospel, as 
follows: 

"And when they were come into the house, they 
saw the youns child with Mary, His mother, and fell 
down and worshiped Him." 
Janesville (Wis.) Gazette. 



CHRIST ON THE POSTER BOARDS. 



The Poster Advertising Association of America 
has recently displayed, on the boards in prac- 
tically every city and town of importance in our 
entire country, a large picture of the Nativity. 
This association declares that there is "no adver- 
tising of any description" connected with this act; 
and that the cost of the picture and of the space 
it occupies are donated freely. The association 
announces that it desires to inaug\irate "an upi.it 
movement for the good of humanity, utilizing the 
immense pictorial appeal of posters in a way which 
will make men better by turning their minds to 
noble and inspiring thoughts:" and that this is but 
the first step in their important undertaking. 

It is felt by those having this work in hand that, 
at "this season of the year, above all others, no 
more inspiring subject can be placed before the 
people than the Nativity." "We feel sure," they 
say, "that this old, but ever new, story will be 
brought home to the people this Christmas season 
with new force, while in addition even those who 
do not attend divine service will be reached by 
this picture." And all the ministers are informed 
by the association of its desire to contribute to 
the "spiritual uplift of humanity." 

Here is the offer of fellowship in Christian serv- 
ice from an entirely new source, to say the least. 
And it comes from an agency of great influence 
and effectiveness in the modern world. Large in- 
terests and business men pay considerable sums of 
money for the advertising advantages of the poster 
boards. It is cheering to see it coming, along with the 
wise men of the East, to pay honor and render serv- 



(64) 



EDUCATIONAL P O S T IC R S 



ice to the King. There may be a holy office and a 
sacred efficiency in advertising which we have not 
as yet dreamed of. 

And the expression of such a high and serious 
purpose by this association of business men is no 
mean tribute to the power of Christ in our country. 
It springs from a realization tliat people will re- 
spond everywhere to the appeal for Christ. It is 
an evidence that His mighty appeal has reached 
the hearts of the posters themselves; and that they 
feel constrained to use their craft and influence tor 
His work for do«nfallen humanity. And in this 
we may all rejoice. 
Gulf states Presbyterian. 



THE INSPIRATION OF CHRISTMAS. 



CHAT AND COMMENT. 



Of the many interesting and beautiful Christmas 
decorations in Fall River, none is finer than the 
great poster which has been put on the big bill- 
boards all about the city, showing the manger in 
Bethlehem, with the attendant shepherds, and the 
star shining down upon the heads of mother and 
babe. It is a beautiful picture in itself, and worthy 
pausing before for a study. But to see it upon the 
billboards, among the advertisements for all the 
various commodities of life and its pursuits, is strik- 
ing. Moreover, it is distinctly pleasant to find that 
somebody, or some organization, has had the gener- 
osity and the thoughtfulness to put before us with a 
conspicuousness equal to that of the wreaths, and 
garlands and poinsettias, this vivid portrayal of the 
event which is the source of it all. No organiza- 
tion's name is signed or hinted at on the poster, 
and there is no reason why the source of these post- 
ers should be given here. Placing them thus all over 
the city is an act of pure religion which warms the 
heart. If you have not seen the posters, look at the 
next of the large billboards you pass. Generous space 
has been given to the cradle in the manger. 
Fall River (Ma.ss.) Daily News. 



HIGH ART SEEN ON ELKHART BILLBOARDS. 



Mystery of Beautiful Copies of IVIasterpiece Depleting 
Christ Is Explained — D. B. Carpenter, Local Mem- 
ber of Master Bill Posters' Association, Does His 
Share of Volunteer Work Scheduled for 
All America. 



Four highly artistic copies of a masterpiece deal- " 
ing with the birth of Christ adorn the billboards in 
Elkhart. The viewer is unexpectedly — and delight- 
fully — thrilled by the beauty of the reproduction, 
and mystified because there is no defacement by 
advertising to explain the presence of the pictures 
on the boards. 

The explanation lies in the tact that the Poster 
Advertising Association of American has taken this 
method of contributing its mite to the promotion 
of the general feeling of good-will prevalent at the 
Christmas season. 

Four Sent to Elkhart. 

The association had an immense number of post- 
ers printed, and allotted one or more to every town 
and city in the United States and Canada wherein 
the association has a member. D. B. Carpenter, the 
Elkhart member, was given four. He has posted 
them on his boards at Hickory and Main, near the 
Big Four depot, on Harrison street and at Main 
and Water streets. 

In neat lettering is the admonition: "Ask your 
Sunday-school teacher to tell you the story." While 
Mr. Carpenter was hanging one of the copies. Rev. 
L. S. Fisher happened along. "Well, Mr. Car- 
penter," remarked Mr. Fisher, "you are my Sunday- 
teacher; tell me the story." The genial Dave had 
to pass it up when it came to elaborating on the 
details. "But I do know." said he, "I never in all 
my experience as a billposter hung anything as 
pretty as that." 
Elkhart (Ind.) Review. 



First of Series to Be Issued by National Billposters — 

Beautiful Designs Lithographed, Telling of 

the Visit of the Wise Men. 



There has been sent to Eau Claire and placed In 
prominent places four reproductions of a notable 
painting. It is in twelve colors and tells the story 
of the visit of the wise men of the East to the 
stable in Bethlehem. . It was arranged for by the 
educational committee of the Poster Advertising 
Association, and is the Christmas poster on all 
plants of the association. It is to be followed by 
others, the next to be a great picture of scenes 
from the life of General U. S. Grant. 

Since placing the pictures on the billboards in 
this city, Karl Stussy, who is a member of the 
National Poster Association, has received many 
commendations. From a letter written him by the 
Rev. A. B. C. Dunne we take the liberty of quoting 
this sentence: 

"It is surely most refreshing in this day when 
there seems to prevail a general disregard of 
morality and religion to behold your organization 
devoting time and talent and money to the reverent 
proclamation of the fundamental truth of Chris- 
tianity, namely, the birth of the World's Redeemer." 

Many others have endorsed the plan. The pic- 
tures may be seen in four places, one on Brand 
avenue near Second avenue, one facing the Grand 
Avenue bridge, one at the corner of Galloway and 
North Barstow streets and one opposite the Com- 
mercial Hotel. Under each picture is the exhorta- 
tion, "Ask your Sunday-school teacher to tell you 
the story," and the verse, "And when they were 
come into the house they saw the young child with 
Mary, His mother, and fell down and worshiped 
Him." 

The lithographs are works of art, in size 9x20 
feet, and their mission, as stated by a writer, "is 
to inspire the young and the old, to build up the 
broken-hearted and to lead all men and women to 
a consideration of the higher life and those better 
motives that should animate everyone, particularly 
at the season when they are displayed — the season 
of Peace on Earth, Good-will to Men." 

A reproduction of the lithograph is given on 
page 5, section 2. 
Sau Claire (Wis.) Sunday Leader. 



BILLPOSTERS AID RELIGION. 



The message of "peace on earth, good-will to 
men" is being proclaimed in and throughout the 
country by a poster depicting the birth of Christ. 

It is a wonderful lithograph in 12 colors, and is 
declared to be the finest example of that art that 
has ever been seen in America or elsewhere. The 
design is a composite of five of the most famous 
pictures of the birth of Christ, by the greatest 
painters of their day and generation. 

This picture is set forth for the young people of 
the country, and it bears the legend: "Ask your 
Sunday-school teacher to tell you the story," to- 
gether with the text from the second chapter of 
St. Matthew, which describes the scene the artist 
has striven so well to depict. 

In this age of commercialism it is startling, a 
little, to find a great business organization like 
the Poster Advertising Association devoting a large 
sum of money to the uplift of humanity. 

Yet this poster was designed and made for the 
Poster Advertising Association at a cost of more 
than $20,000, exclusive of the posting, which is done 
by all the members free of any charge. 

It is the first of a series of posters intended to 
stimulate the young men and women of the coun- 
try, and to cheer the old. as w-ell as to carry a 
message of hope and comfort to the unhappy and 
the unfortunate. 

The educational committee of the Poster Adver- 
tising Association has evolved this Christmas 



(6S) 



EDUCATIONAL P O S T K R S 



poster, which is attracting so much attention, on all 
poster plants throughout the country, and will fol- 
low this up early in the New Year with another 
wonderful poster depicting the life of General 
Grant, tracing his rise from lowly circumstances 
to the president's chair, as a stimulant to the 
youth of the country to '"go and do likewise." 
Diiluth (Minn.) West Enii Adveniser. 



POSTER ADVERTISERS OPEN UPLIFT CRUSADE. 

Series of World Betterment Pictures to Be Placed on 
Billboards. 



As a primary step in an "uplift movement for the 
good of humanity." inaugurated recently by the 
Poster Advertising interests of American poster pic- 
tures, big reproductions of the famous painting, '"The 
Nativity," by Edward Volkert, have been placed on 
the billboards of Kalamazoo. The posters are nine 
feet high and 21 feet long, and colored in 12 beau- 
tifully harmonized shades. The pictures have been 
placed on the principal boards of the city, the idea 
being to have one in each community. 

The idea of placing sketches, such as "The Na- 
tivity." on billboards, came as the result of attacks 
that have been made on the use such boards are 
put to in different cities of the country. The adver- 
tising interests wish to correct the impression that 
billboards are used only for pictures abusive to the 
eyes of children. 

The posters which are now adorning the bill- 
boards will be left in place until Christmas, when 
they will be removed to be replaced by the second 
series, "What One Poor Boy Accomplished," a pic- 
ture depicting certain incidents of the life of General 
Ulysses S. Grant. 

This uplift movement extends throughout the 
country wherever the Poster Advertising Association 
has representatives, and that means practically 
every large city in the country. Ben A. Bush, city 
billposter, is the local representative. 

There is a constantly increasing tendency in this 
country to do away with the old custom of making 
Christmas Day a day for the exchange of worthless 
and meaningless presents and restore the holiday to 
its true religious significance. "The Nativity," in 
part, is displayed at this season to augment this 
movement. The picture bears the verse from Mat- 
thew upon which the picture is centered and the in- 
scription. "Ask your Sunday School teacher to tell 
you the story." 
Kalamazoo (Mich.) Gazette. 



BIBLICAL PICTURES ON BILLBOARDS. 



Kingston and other cities of the state awoke this 
week to a new unique manifestation of the Christmas 
spirit. They saw hundreds of billboards bearing a 
finely executed lithograph of "The Nativity." This 
picture is twenty feet long by nine feet high, and the 
only lettering upon it is the simple message to the 
children : 

"Ask your Sunday school teacher to tell you the 
story." 

In a panel of the frame is pictured a brass plate 
bearing the text from the second chapter of St. 
Matthew, upon which the picture is based: 

"And when they were come into the house, they 
saw the young child with Mary, His mother, and fell 
down and worshiped Him." 

Kingston has five of these posters on the more 
prominent boards and they have caused inquiry as to 
the source of the pictures. The posters were placed 
in position by the Kingston liillposting Company 
at the instigation of the Poster Advertisers' Asso- 
ciation, a national organization covering this country 
and Canada. At a convention of the association in 
Atlantic City last summer, a movement was started 
to do something for the uplift of humanity. 

The movement resulted in the api)ointnient of an 
educational committee, which decided upon the Christ- 



mas season as the time to do the work. State Sun- 
day school organizations were communicated with 
and the idea of posting pictures of "The Nativity" 
was evolved. The entire expense of the work is 
being borne by the members of the national organi- 
zation, and it is estimated the cost would be about 
$25,000 had any individual or local organization at- 
tempted to do the work. 

The poster is the i)roduction of Edward Volkert, 
artist of the United States Printing and Lithograph- 
ing Company of Cincinnati, who has blended the ideas 
of the old masters and added a touch of his own 
genius. The wise men of the East are seen kneeling 
before the infant .Tesus, held in the arms of His 
mother. Mary, and surrounded by the humble occu- 
pants of the stable. 

The lithograph is executed in twelve colors and 
has been pronounced by experts one of the finest 
specimens of the lithographio art ever produced on 
such a large scale. The pictures, which will remain 
on the billboards until after Christmas, have been 
posted in every city of the United States and Canada 
having a population of more than 3,000. 
Kingston (N. Y.) Express. 



THE NATIVITY OF CHRIST SHOWN ON BILL- 
BOADS. 



Passersby should stop to take more than a passing 
look at the billboard on East South street near Port- 
age, and at other points in the city. 

On these two boards will be found beautifully col- 
ored lithograph reproductions of the great master- 
piece depicting the stable scene at the birth of 
Christ. 

In every city in the United States where there is a 
member of the Billposters' Association similar pic- 
tures have been placed on the billboards. 

The Kalamazoo Poster Advertising Co.. of which 
Ben Bush is the local manager, contemporaneous 
with the hanging of these artistic productions of the 
lithographer, have sent out a number of circular 
letters to the clergy and citizens calling attention to 
these posters, and the reason for their display at 
this time. 

The poster association interests of America aim, 
through the medium of these pictures, to inaugurate 
an "uplift movement for the good of humanity," 
utilizing the immense pictorial appeal of posters in 
a way that will make men better by turning their 
minds to noble and inspiring thoughts. 

The posters are nine feet high and 21 feet long, 
and unmarred by the least hint of advertising. 

The entire cost of these wonderful posters, which 
are produced in 12 colors, and the cost of the space 
which they occupy, is donated free by the members of 
the Poster Advertising As.«ociation, Inc., which has 
the uplift movement in hand. 

At this season of the year, of all, it is felt that no 
more inspiring subject can be placed before the peo- 
ple than "The Nativity." It is a first step in this 
important movement. 
Kal.iniazoo (Mich.) rrogresslve Herald. 



NATIVITY'S STORY TOLD ON FIFTY BIG BILL- 
BOARDS. 

Huge Lithographs Result of Poster Advertisers' Desire 
to Aid In Humanity's Uplift — Placed In Every City. 



Philadelphia awoke yesterday morning to a new 
and uni<|ue manifestation of the spirit of "peace on 
earth, good-will to men." and the already awakened 
sentiment of the Christmastide received a startling 
and wholly unexpected impetus in such a way as to 
cause widespread wonderment and inquiry as to Its 
source. 

On fifty of the largest billboards in the city ap- 
peared huge twenty-four sheet posters, bearing a 
wonderfully executed lithograph of the scene of '"The 
Nativity." The picture measures twenty feet long 



(66) 



EDUCATIONAL POSTERS 



by nine feet high, anil the only lettering upon it la 
this simple message to the children of Philadelphia: 

"Ask your Sunday-school teacher to tell you the 
story." 

In a panel of the frame is pictured a brass plate, 
bearing the text from the second chapter of the 
Gospel according to St. Matthew, upon which the 
picture is based: 

"And when they were come into the house, they 
saw the young Child with Mary, His mother, and 
fell down and worshiped Him." 

The posters were placed upon the boards of the 
Philadelphia Billposting Company, and all day yester- 
day inquiries poured into the office of the company 
by mail and telephone asking the meaning of the 
enterprise. 

Manager Carey could not take the time to explain 
in detail to every query, so here is the way it 
happened: 

Last summer there was a convention at Atlantic 
City of the Poster Advertising Association, a national 
organization covering this country and Canada. Dur- 
ing this convention a feeling took form that an 
organization with such resources for publicity should 
do something to aid the uplift of humanity, some- 
thing to inspire the young and the old, to build up 
the broken-hearted and to help lead all men and 
women to a consideration of the higher life. 

So an educational committee was named, and the 
posters placed yesterday are the first result of its 
work. The posters are being placed in every city 
with a population of more than .3,000 in this country 
and Canada, the number allowed to each city being 
proportioned to its size. 

The entire expense of the work is borne by the 
members of the Association. It would have cost at 
least $25,000 it any organization or individual had 
paid for it. 

The poster is the work of Edward Volkert, the 
artist of the United States Printing & Lithographing 
Company of Cincinnati, who has made a beautiful 
blending of some of the ideas of the old masters and 
added a touch of his own genius to produce an ex- 
quisite and touchingly human portrayal of the most 
interesting incident in the life of Christ. The wise 
men of the East are seen kneeling before the infant 
Jesus, held in the arms of His mother, Mary, and 
surrounded by the humble occupants of the stable. 

The lithograph is executed in twelve colors, and 
has been pronounced by experts the finest specimen 
of the lithographic art ever produced on such a 
large scale. 

The pictures will remain on the billboards until 
after Christmas, and will doubtless be a potent aid 
in bringing to many minds an appreciation of the 
true significance of the holiday. 
Philadelphia (Pa.) North American. 



BILLBOARDS TO AID EDUCATIONAL WORK. 



Poster Association Utilizes Christmas as First Theme 
in Novei Campaign — Grant's Life to Be Shown. 



A novel campaign of education and humanitarian 
work has been put under way by the Poster Adver- 
tising Association of the United States and Canada. 
Thousands of billboards, each measuring 25 feet by 
10 feet, are being covered with posters to awaken In 
children an interest in religion and education. 

Last week on billboards throughout this city great 
posters depicting the nativity were placed. These 
have been seen by tens of thousands and the legend 
on the board, "Ask your Sunday-school teacher to 
tell you the story," has perhaps awakened thoughts 
of early teachings in the old. The colored posters 
vizualize the story of the birth of Christ to children 
in a remarkably vivid manner. 

Immediately after Christmas an historical poster 
will be hung — the story of General Grant. This 
poster will depict the stirring scenes in the life of 
the general and is to be placed on scores of boards 
in and around this city. 



Thousands of the posters will be placed in the 
United States and Canada. This work follows the 
plan adopted by the Association at the annual meet- 
ing held in Atlantic City last summer. A committee 
was appointed to study the question of humanitarian 
work which might bo conducted by the poster men. 
It was decided that a broad educational plan be 
adopted. As the result, a number of artists were set 
to work. Edward Volkert, the artist of the United 
States Printing & Lithographing Company of Cin- 
cinnati, painted the picture of the nativity which la 
now on the boards. 

After the Grant poster has remained on view for 
a few weeks other historical subjects will be pre- 
sented. The posters are printed in six colors. 

The individual members of the Association are 
bearing the expenses, and $25,000 is the approximate 
cost of placing posters throughout the land. 

Philadelphia (I'a.) rutilic Ledger. 



BILLBOARDS SHOW PICTURE OF CHRIST. 



To stimulate a love for the beautiful and to prove 
to the pi:blic that posters can be made artistic, the 
Educational Committee of the National Billposters' 
Association has caused to be displayed in every city 
and town in the United States having a population 
of 3,000 or more, a twelve-color lithograph poster of 
the birth of Christ. 

The posters measure approximately twenty feet 
long by nine feet high. Seven are on display in 
Oklahoma City. They will be on exhibition thirty 
days, and will be followed by a poster showing the 
rise of General Grant from an obscure country boy to 
the presidential chair. 

It is estimated that the two posters will cost the 
Association $140,000 in addition to the cost of post- 
ing, which is borne by the local men in the cities 
and towns where they are displayed. 
Oklahoma City (Okla.) Oklahoman. 



NATIVITY IS SHOWN ON BILLBOARDS OF CITY. 



First of Series Intended to Show Better Things In Poster 
Advertising. 



The visit of the wise men and the worship of the 
shepherds at the birth of Christ portrayed in a 
poster is the contribution of the Poster Advertising 
Association to the Christmas observance here. More 
than 100 of these pictures have been placed on bill- 
boards, this city having what is considered a good 
share of the 80,000 that have been put up through- 
out the United States and Canada. 

The picture is colorful and expresses unusually 
well the Christmas spirit and its origin. In the 
center of the picture sits the mother with the infant 
Christ in her arms. On one side are the cattle and, 
grouped in worshiping posture about the Child, are 
the shepherds and the wise men. Through the door 
shines the star. At the bottom of the picture is 
quoted the text from Matthew on which the scene 
is based and in one corner is the suggestion: "Ask 
your Sunday-school teacher to tell you the story." 

The poster marks the beginning of a new movement 
in billboard publicity. The national organization of 
billposters decided at its last convention to use a 
portion of its opportunities along publicity lines for 
social betterment and for the portrayal of art. It 
also desired to show that boards can be used for 
some purpose other than advertising. This picture 
of "The Nativity" is the first of a series. 

Members of the Sewickley Presbyterian Church 
were so well pleased with the picture that they re- 
quested one for the front of their church. . A bill- 
board will be erected there to-morrow. 

The pictures have proven expensive. Only five can 
be put up in a day by two men. The present one 
will remain until after Christmas, when a scene in 
the life of General Grant will be placed. 
iTttsburgh (Pa.) Gazette-Times. 



{67) 



EDUCATIONAL POST K R S 



WONDERFUL PICTURE ON THE BILLBOARDS. 



Visit of the Wise Men of the East to the Infant Jesus 
Shown In Colors. 



As a gift of the American Billposters' Association, 
the wonderful picture of the visit of the wise men 
of the East to the infant Jesus as He lay in the 
humble stable at Bethlehem is displayed on three of 
the big stands of the Bower City Billposting Com- 
pany in Janesville. This wonderful picture is what 
is linown as a twenty-four sheet and is in twelve 
colors, a remarkable piece of work. In presenting it 
to the view of the public V. N. Blakely of the local 
billboard company has made the entire city a Christ- 
mas present worthy of note. One may be seen on 
the board on East .Milwaukee street, near the Gazette 
office, one on South Jackson street and one on the 
board at Milwaukee and Pleasant streets. 

St. Matthew describes this visit in his Gospel as 
follows: 

"And when they were come into the house, they 
saw the young Child with Mary, His mother, and 
fell down and worshiped Him." 
Janesville (Wis.) Gazette. 



ART ON THE BILLBOARDS. 



The "uplift movement for the good of humanity" 
was inaugurated in this city yesterday by the Taylor 
Posting Service, of which H. A. Taylor is the man- 
ager and proprietor, in a very auspicious manner by 
the posting of 9x12 feet posters, depicting the birth 
of Christ. The entire cost of these wonderful posters, 
which are produced in twelve colors, and the cost 
of the space which they occupy, is donated freely 
by the members of the Poster Advertising Associa- 
tion of the United States and Canada. At this sea- 
son of the year, above all others, it is felt that no 
more inspiring subject can be placed before the people 
than "The Nativity." It is the first step in this im- 
portant movement that no doubt will bear good fruit. 
Mr. Taylor is to be congratulated for keeping up his 
plant in Al style and also the erection of a Class 
AA billboard at the upper side of the south end of 
the Petroleum bridge. This is one of the many he 
expects to build in the near future. 
Oil City (Pa.) Blizzard. 



BEAUTIFYING BILLBOARDS. 



Twelve Magnificent Posters Are Put Up In Quincy — 

Twelve-Color Pictures [Depicting the Nativity Are 

Posted on the Billboards of the Entire Country. 



The billposter men in Quincy are putting up a 
poster that was not meant for any commercial pur- 
pose whatsoever. This is probably the first time in 
the history of billposting that such a thing has 
occurred. The posters are going up on Sixth and 
State, Fourth and Ohio, Fifth and Cherry, Tenth and 
Broadway, Twelfth and Broadway, Third and Broad- 
way, Third and Oak, Fifth and Vermont, Sixth and 
Cherry, Twelfth and Cedar, the Burlington station 
and the Wabash station. The pictures are all the 
same for each of the twelve boards and for all the 
boards in the United States where it is being put 
up. In every city of any importance in the country 
this poster will appear as it appears in Quincy. 

It is a wonderful lithograiih in twelve colors, and 
is declared to be the finest example of that art that 
has ever been seen in America or elsewhere. The 
design is a composite of five of the most famous 
pictures of the birth of Christ, by the greatest 
painters of their day and generation. 

This picture is set forth for the young people of 
the country, and it bears the legend: "Ask your 
Sunday-school teacher to tell you the story," to- 
gether with the text from the second chapter of St. 
Matthew, which describes the scene the artist has 
striven so well to depict. 

In this age of commercialism it is startling, a little. 



to find a great business organization like the Poster 
Advertising Association devoting a large sum of 
money to the uplift of humanity. Yet this poster 
was designed and made for the Poster Advertising 
Association at a cost of more than $20,000, exclusive 
of the posting, which is done by all the members 
free of any charge. 

It is the first of a series of posters intended to 
stimulate the young men and women of the country 
and to cheer the old, as well as to carry a message 
of hope and comfort to the unhappy and the 
unfortunate. 

The Educational Committee of the Poster Adver- 
tising Association has evolved this Christmas poster, 
which is attracting so much attention on all poster 
plants throughout the country, and will follow this 
up, early in the new year, with another wonderful 
poster depicting the life of General Grant, tracing 
bis rise from lowly circumstances to the president's 
chair, as a stimulant to the youth of the country to 
"go and do likewise." 

The posters are nine feet high and twenty-one feet 
long and will be put up in Quincy with a dry brush, 
so that none of the beautiful effect will be lost by 
the wet pasting. On January 1 the second series of 
posters will be put up on the same steel boards. 
Before another year goes by all the boards in Quincy 
will be made of steel. It is the intention of the 
committee which is placing these posters to bring 
out the fact that there is something educational and 
decorative as well as commercial in proper bill- 
board display. With steel boards kept neat and in 
repair, and with the improvements in lithographing 
In colors of to-day, there does seem to be a place 
for discretionary billboard advertising if it is han- 
dled in the right way. 

Quincy (111.) Herald. 



Wandering down Main street yesterday afternoon 
he came upon a beautiful picture of Nativity of the 
Magi. It is a superb thing. At first he thought it 
was an advertisement for the play at Springfield this 
week, but since has found out that it is one of many 
thousand such pictures that have been posted in all 
cities and towns having 3,000 people, in this country 
and Canada. It is a recognition by the companies 
engaged in billposting of the Christmas spirit which 
is abroad throughout the land. Each poster has on 
it the legend "Ask your Sunday school teacher to tell 
you the story." 
Holyoke (Mass.) Transcript. 



PICTURE OF NATIVITY SHOWS EVOLUTION IN 
POSTER ART. 



During the last few days Johnstown people have 
been comtnenting very favorably upon a huge Christ- 
mas poster placed in prominent locations throughout 
the city by the Scherer & Kelly Poster Advertising 
Company. This poster, bearing absolutely no adver- 
tising, is entitled 'The Nativity," and shows the 
Christ child in the lowly stable, the wise men of the 
East paying homage. The pretty poster bears these 
words: "Ask your Sunday-school teacher to tell you 
the story." 

Later the local outdoor advertising company 
will i,jst another educational jjoster. This will have 
to do with the life of President U. S. Grant and will 
be the same size as that of "The Nativity." twenty- 
five feet in length by ten feet high. Accompanying 
this article are photographic reproductions of both 
posters. 

"We have received many compliments over our 
Christmas poster." said H. W. Scherer of the poster 
advertising company recently. "I believe 'The Na- 
tivity' poster is the prettiest ever turned out in the 
I'nilcd States. It is the work of l-'dward Volkert, a 
prominent Cincinnati artist. Pretty as this Christ- 
mas poster is. however, it will he equaled in color 
work and tecbnic by the Grant poster, which is to 
to on the boards January 1. Of course, in "The Na- 



^68) 



!•: D U C A T I O N A L P t ) S T 



R S 



tivity" iiicture the artist luul a subject which meant 
more in the way of an inspiration, and for that rea- 
son, undoubtedly, no poster can compare with the big 
picture we ar-s now displaying." 

Ministers of the city have had their attention called 
to the Christmas poster, and particularly to the line, 
"Ask your Sunday-school teacher to tell you the 
story." Quite a number of them have called Mr. 
Scherer on the telephone and have congratulated 
him on having placed such a picture at this particular 
season of the year. 

Thousands of these posters have been placed in 
prominent cities of the United States and Canada. 
At a meeting of the poster men in Atlantic City 
last summer it was decided to devote considerable 
space on all boards hereafter to educational paper. 
The first two of this kind are mentioned above, and 
they will be followed by others from time to time. 
Individual members of the Poster Advertising Asso- 
ciation of the United States and Canada are sharing 
in the e.xpense of this work, which will total $25,000. 

That great strides have been taken in the poster 
world is evident when a comparison is made of the 
billboards of forty years ago with the steel, paneled, 
framed poster boards of to-day. Accompanying this 
article is a photograph of a board which stood on 
Franklin street, where the Park building now stands. 
This board occupied the space on which the portion 
of the Park building used by the Adams Express 
Company is located to-day. In the picture at the left 
is J. D. Hamilton, city billposter at that time. At 
the right of the board is Dave Patten. The man 
with the newspaper in his hand is Joe Hamilton, son 
of the billposter. The shoemaker shop at the extreme 
left of the photograph is that of the late Ebenezer 
Smith, father of William R. Smith and George W. 
Smith. The buildings in the rear at the right are 
in the rear of the Williams and Fockler buildings and 
have long since disappeared. 

The Scherer & Kelly Poster Advertising Company 
to-day has 5,000 feet of poster boards, all of them of 
steel, divided into sections, and surrounded with a 
10-inch green molding. Each poster is surrounded by 
a foot of white space. 
Johnstown (Pa.) Democi-at. 



BIRTH OF CHRIST IS DEPICTED. 



Much interest is being taken here in the two big 
posters which are on local billboards showing the 
Birth of Christ. Two of the big pictures, which 
bear no printed matter, have been placed on the 
most conspicuous boards in the city. 

All over the country these pictures are being 
placed by members of the National Poster Adver- 
tising Association. 

The posters which were placed to-day will remain 
for thirty days. They will be replaced by posters 
showing scenes from the life of General Grant. 
De Kalb (111.) Chronicle. 



CHRISTMAS POSTER WORK OF ART. 



City Billposting Company Puts Up Beautiful Picture 
on Perry Street. 



An innovation in the work of billposting is repre- 
sented by a beautiful poster recently placed on their 
Perry street board by the City Billposting Company 
of Helena. The poster is lithographed in eleven 
colors, and was done by Edward Volkert of Cin- 
cinnati, Ohio. It is twenty feet long by nine feet 
high, and was evolved by the educational commit- 
tee of the Poster Advertising Association. The 
poster was manufactured by the United States Litho- 
graphing Company of Cincinnati. 

The big poster represents the Virgin Mary and the 
infant Christ, who has just been lifted from the man- 
ger. Collected about the mother and the child are 
a nutaber of Biblical persons in a posture of adora- 
tion. The picture is very beautiful and peculiarly 
appropriate to the Christmas season. 
Helena (Ark.) World. 



Three Giant Bllle Have Been Put Up In Keokuk — Are 

Works of Art — Posting Association of America Puts 

Pictures Out — Designed to Carry a Message of 

Hope to Hearts All Over the Country. 



It is probable that many people in this city have 
wondered at the giant posters on several of the bill- 
boards nf the city, depicting the birth of Christ. 
The bills are 11x22 feet in size and are printed in 
twelve different colors, so that the finished product, 
which is taken from a rarely beautiful painting, is 
indeed an inspiring sight. The artist who conceived 
the original painting made his design a composite of 
five of the most beautiful paintings of the birth of 
Christ. 

There are the wise men offering their gifts, the 
shepherds, the star of Bethlehem, and other things 
associated with the birth of Christ. In the center are 
ilary, Joseph, and the Christ child. 

No advertising of any description mars this artistic 
picture. On the lower part of the painting are the 
words, "Ask your Sunday school teacher to tell you 
the story" and the text from the second chapter of 
St. Matthew: 

"And when they were come into the house, they 
saw the young child with Mary, His mother, and 
fell down and worshiped Him." 

It is unusual, in this day and age, for great com- 
mercial corporations to spend thousands of dollars 
to promote reli.gious thought and to turn the minds 
of the multitude toward the greatest event in 
the world's history, yet this is exactly what the 
Poster Advertising Association of America and the 
local service, affiliated with it. have done. 

The educational committee of the poster association 
evolved this Christmas picture as an uplift to hu- 
manity. It is the first of a series designed to stim- 
ulate the young men and women of the country to 
cheer the old. as well as to carry a message of hope 
and comfort to the unhappy and unfortunate. 

C. D. Bland of the local posting service has mailed 
a letter to every minister in the city explaining this 
picture and what it is intended to do. 

Early in the new year another wonderful poster 
will be spread throughout the length and breadth of 
the land. It will show the story of General Grant, 
tracing his rise from lowly circumstances to the pres- 
ident's chair, as a stimulant to the youth of the 
country. 
Keokuk (la.) Dally Constitution-Democrat. 

BILLPOSTERS' GIFT. 




The Birth of Christ and the story of His nativity 
are pictured on ten large posters on as many bill- 
boards in various parts of the city and form the 
first of a series of educational features that will 
be put up monthly in every town of importance in 
the country by the National Association of Bill 
Posters. The bills are in twelve colors and the 
10,000 that were sent out cost the association $20,- 
000. Next month the posters will portray the birth 
and life of General U. S. Grant. The Fort Wayne 
Bill Posting Company is a member of the association 
and the pictures appear on its boards. 
Fort Wayne (Ind.) .Tournal-Gazette. 



NEW HOLIDAY FEATURE. 



Pictures Portraying Birth of Christ to Be Placed on 
Billboards. 



For the education of the minds of the youth of the 
city and to transform billboards into things of beauty 
and power of moral uplift, Peter Rhode will place 
pictures of the Birth of Christ" and scenes from the 
life of General Grant upon the billboards of Kenosha 
and the other towns of this vicinity. The first series 
of pictures was placed upon the boards today for 3 
period of thirty days, and following that time pic- 



(69) 



!■; U L' C A T I O N A L POSTERS 



tures portraying scenes in the life of General Grant 
will be posted for tliirty days. 

This movement was instituted at the national con- 
vention of the National Poster Advertising Associ- 
ation, which was held at Atlantic City in July. At this 
meeting, one of the speakers told of the wonderful 
influence which certain pictures had upon him. which 
he saw when a boy. The speaker suggested the 
idea of placing pictures of an artistic nature, por- 
traying the life of Christ, on the billboards during 
the holiday season. The posters are printed in 
twelvf^ (olors and bear no advertisement. 
Kenosha (Wis.) Evening News. 



POSTER CAiVIPAIGN. 



Will Be Conducted Under Direction of the National 
Association. 



The Marquette Billposiing Company, in common 
with other billposting companies affiliated with the 
National Poster Advertising Association, will engage, 
by means of its billboards in this city, in a religious 
and inspirational campaign that will be countrywide 
In its scope. This campaign calls for the display in 
all the states in the Union of pjst?rs of a religious 
and inspirational trend. It has the enthusiastic en- 
dorsement of the clergy, educators, sociologists and 
philanthropists in all parts of the country. 

The first poster of a religiou.s nature that will be 
displayed in Marquette, and it will be placed on 
a number of the boards this week, is a composite of 
two world-famous paintings of the birth of Christ in 
the manger of the Bethlehem stable and the wise men 
of the Kast led by the star to the humble place 
where the Savior was born. The caption, addressed 
of course to the rising generation, is, "Ask your Sun- 
day-school teacher to tell you the story." 

The poster was designed by Edward Volkert, of 
Cincinnati, O., and it is lithographed in eleven colors. 
Critics declare that it is the most wonderful and 
beautiful lithograph ever made in this country. 

The first poster of the educational series, which has 
not, however, yet been received by the Marquette 
Billposting Company, will deal with the career of 
General Grant. It will present an 8-sheet panel of 
the humble birthplace of the great soldier. The mid- 
dle section will present General Grant at the zenith 
of his career, showing the surrender of (Jeneral Lee 
at Appomattox, and the third panel will show the 
general at the White House, The significance of the 
combination will be pressed home to those who view 
the poster with the question; "What are you going 
to do with better opportunities?" Across the top of 
the poster will run the caption: "\VI:at one poor boy 
accomplished." 

Other subjects will be shown from time to time, 
It is announced, as it is planned to make the cam- 
paign a continuous one. 
Marquetite (Mich.) Journal. 



RELIGIOUS POSTERS IN NEW HAVEN. 



Part of General Uplift Movement In Many Parts of the 
Country. 



An edifying movement, wliich has been evidenced 
by the many variegated religious posters conspicu- 
ously displayed about N'ew Haven and suburban 
towns within a radius of ID miles, has attracted 
considerable attention and no little amount of spec- 
ulation and comment. The display of the !tx2n-foot 
lithographic posters is the result of an educational 
campaign, the creature of the poster advertising In- 
terest of America, to inspire and interest the masses 
In the good and the noble. Nor is Ihis movement 
confined to New Haven, for this commendable plan 
is being carried out all over the United States and 
Canada, whernvi'r there are members of the Poster 
Advertising Association. 

The first poster shown is the Birth of Christ, an 



admirable piece of work, lithographed in twelve 
colors. In the foreground to the right is an ex- 
hortation to the children of the two countries read- 
ing "Ask Your Sunday-school Teacher to Tell You 
the Story;" in the lower framework is the facsimile 
of a brass plate with the text from the second chap- 
ter of St. Matthew, concerning the visit of the 
Wise Men of the East to the stable in Bethlehem; 
"And when they were come unto the house they 
saw the young child with Mary. His mother, and 
fell down and worshiped Him.' 

This poster was put on the billboards December 
15 and will remain over the Y'uletide season, only 
to be followed by another inspirational theme ex- 
pressed in pictorial form, namely, the life and 
achievements of General Grant. 

The appropriate poster, "The Nativity," which is 
now the center of interest, was accompanied by 
letters addressed to the clergy in which attention 
Is called to the "uplift movement for the good of 
humanity" now being exercised by the Poster Adver- 
tising Association, through their educational com- 
mittee. It is emphasized in these epistles that the 
"immense pictorial review" is only being used to 
"make men better by turning their minds to noble 
and inspiring thought" and adds "that we have no 
ulterior motive, but that we want to contribute to 
the spiritual uiiHft of humanity." 

This movement, which was instituted at tlie na- 
tional convention of the association in Atlantic City 
in July, is now assured a permanent success. 

The entire cost of these striking posters, which 
are produced in twelve colors, and the cost of the 
space which they occupy, is donated freely by the 
members of the Poster Advertising Association, Inc., 
which has the uplift movement in hand. The cost 
of the local end is being borne by the New Haven 
Poster Advertising Co., of which Alfred V. Van 
Beuren, who is president of the Publicity Club, is 
treasurer. The local plant extends 10 miles, and 
the posters of the Birth of Christ are generously 
distributed. Jlr. Van Beuren's sympathy in this 
spiritual uplift is brought out by the fact that he 
is also a member of the "Everybody to Church 
Sunday Committe." 

To instill the youth with ambition, to stimulate 
him with patriotism and to encourage him in his 
life battle, the edu:ational committee announces that 
about the middle of January will be found another 
poster "transforming the billboards into things of 
beauty and power for moral uplift;" this one pic- 
luring the life and inspiring history of General U. S. 
Grant. The picture vi-hich is published herewith 
shows Grant in liis humble cottage home, followin.g 
the pi;rsuits of a country lad in poor circumstances. 
A large central panel shows General Grant at the 
height of his milHary career re-eiving the Grand 
Army of the Republic; and a third panel shows an 
rdmirable portrait of Grant at the zenith of his 
fame as President of the United States, with the 
nation's capitol in the background. "This is what 
one joor boy accomplished; what are you doing with 
hetter opportunities?" runs the legend along the 
bottom of this poster. The reproduction is made in 
six colors, and this work, too. is done by the United 
States Lithograph Co. 

Thai the jioster movement of advertising religious 
I)ictures has met with great favor and approval not 
only by the laymen, but have also gained the ap- 
preciation of the clergy, was evidenced by several 
interviews given the Register. 

The Rev. Watson L. Phillips, pastor of the Church 
of the Redeemer, stated that this unique plan of the 
poster people to do their little share in the uplift 
of humanity was indeed a novel one and a good one. 

"1 consider it a very commendable thing and 
hope they continue it. This movement seems to 
indicate the underlying sentiment of the age^ and 
things. It is Indeed a novel idea." 

The Impression made by these attractive mes- 
sages in pictorial style has been a profound one, and 
it is interesting to watch the great numbers of 



(70) 



1£ 1) U C A T I O i\ A L P O S 1' !■: 1-i S 



people whose interest it catches, whether they see 
It from a street car, auto, or in passing on the walk. 
The Rev. Oscar E. Maiirer, of the Center Church, 
considered them "a splendid thing," and expressed 
his pleasure with the pictures. "It shows," he added, 
"that commercialism has some spiritualism behind 
It." 
New H.iven (Conn.) Register. 



P. H. Sampson Poster Advertising Company is 
posting on their billboards, at their own expense, pic- 
tures of moral value with the purpose of influencing 
the people for good. This is a step calculated to 
gladden the hearts of a great multitude who have 
often been pained and disgusted with the vicious 
advertising displayed on the public billboards. It is 
an example calculated to make all who see these pic- 
tures feel that they would like to help make the world 
better. It is a straw showing the growing spirit of 
religion and social uplift in our nation. I am grate- 
ful to God for this spirit that would cease to de- 
prave the world by the use of large ))OSters and would 
use this great power for good. — H. K. Pendleton, pas- 
tor First Christian Church, Independence. Mo. 

It seems good to see on the billboard at Union and 
Lexington a 9x21 picture of Christ's nativity, with the 
instruction to "Ask your Sunday-school teacher to 
tell you the story." It is a glad day for the churches 
when the saloon advertisements are being pushed oft 
the billboards and out of the leading magazines and 
dailies, which advertising stands for the destruction 
of home, citizenship, morality and Christianity, and 
church advertising and church news is being wel- 
comed to these places which stands for Christian 
homes, a better citizenship, a clean government, a 
clean life, a Christianity that gives peace and happi- 
ness here and eternal life beyond. All hail the day! 
Let everyone who loves the Christ stand true and 
loyal to His cause. — William Riley Nelson, pastor 
Watson Memorial M. E. Church. 
Independence (Mo.) Examiner. 



BIBLE SCENES TO BE DEPICTED ON THE 
LOCAL LITHOS. 



Bingaman & Jones, who recently took over the Iron- 
ton Billposting Company, Thursday received from the 
International Posters' Association three large and 
handsome lithographs, measuring twenty-four feet 
long and ten feet high, and they will be placed on 
three of the new billboards recently erected through- 
out the city. 

The lithographs depict sacred scenes and bear no 
advertisements, and the only inscription on them is 
"Ask your Sunday-school teacher to tell you about it." 

One of the lithographs is to be posted in Coal 
Grove, another near Third and Adams street, and the 
other at Hanging Rock, at the intersection of New 
Castle Lane and the Pike. This is the Christmas fea- 
ture of the Posters' Association, and they have ex- 
pended ?40,000 in lithographing scenes from the 
Bible, and these will be posted throughout the coun- 
try. The work is done in splendid colors and a 
warning is issued that they be not defaced in any 
manner. The ministers of the city have been notified 
by Bingaman & Jones to call and view the pictures, 
and no doubt will remark about them. 
Ironton (Ohio) Irontonian. 



IN UPLIFT MOVEMENT. 



During the past two weeks, residents of Helena 
have probably noticed on the billboards in various 
points about the city, a poster masterpiece depicting 
the birth of Christ. There is no advertising connected 
with the picture and many have doubtless wondered 
why the huge poster was displayed with no explana- 
tion accompanying it. 

The explanation is this: The Associated Billpost- 
ers of America are contributing toward the uplift 
movement by utilizing the immense pictorial appeal 



of posters in a way which shall make men better by 
turning their minds to noble and inspiring thoughts. 
The cost of these huge posters, which are produced 
in twelve colors, is borne by the Poster Advertising 
Association, which also iniys for the space they oc- 
cupy. There is no ulterior motive in this, but the 
Association simply wants to contribute its mite to- 
ward the uplift of humanity. 

In calling attention to the poster, which is one of 
a series which will be posted from time to time, the 
Association says in a letter to the clergy of the 
country: 

"At this season of the year, above all others, it is 
felt that no more inspiring subject can be placed be- 
fore the people than "The Nativity." It is a first 
step in this important movement and we trust you 
will be in hearty accord with it. We feel sure that 
this old but ever new story will be brought home to 
the people this Christmas, with new force, while in 
addition even those who do not attend divine service 
will be reached by this picture." 
Helena (Mont.) Independent. 



INSPIRING PICTURES ON LOCAL BILLBOARDS. 



"The Birth of Christ" to Be Followed by "The Life 

of General Grant" — Worthy Uplift Movement by 

Posters' Organization — Religious Paper 

Posted Free to Create Noble and 

Inspiring Thoughts In Men. 



On the billboard on the Van Cleve block on West 
Washington street has been posted a beautiful 24- 
sheet poster, entitled "The Birth of Christ," which 
has attracted a great deal of favorable comment. It 
is in twelve colors and has been furnished gratis by 
the Posters' Advertising Association, with headquar- 
ters in Chicago, and of which Manager W. N. Kemp of 
the Van Cleve Theater is a member. 

About the first of the new year another inspira- 
tional poster, "The Life of General Grant," will be 
posted. The educational committee of the Associa- 
tion at the meeting held at Atlantic City, N. J., se- 
lected the designs with the idea of inaugurating an 
"uplift movement for the good of humanity" by util- 
izing the immense pictorial appeal of posters in a 
way which will make men better by turning their 
minds to noble and inspiring thoughts. These beauti- 
ful posters will appear in every city and town of 
importance in America. The cost of the posters and 
the space they occupy is donated by the Association, 
which has the uplift movement in mind. 

At this season of the year, above all others, it is 
felt that no more insijiring subject can be placed 
before the people than "The Nativity," the "old but 
ever new story," which is brought home to the peo- • 
pie this Christmas season with new force. 

It is a religious poster that will reach the hearts 
of many persons who do not attend divine services 
and a worthy movement on the part of the billpost- 
ers' organization. 
Hartford City (Tnd.) Daily Times. 



A BEAUTIFUL PICTURE OF CHRIST'S NATIVITY. 



At this season of the year the two pictures posted 
by W. N. Kemp, Hartford City representative of the 
Billposters' Association of the United States and 
Canada, is especially appropriate. The beautiful post- 
ers, sent by the Association to its representatives in 
every city of any size, represent the birth of Christ, 
with the wise men standing by. Another poster to 
be placed on the boards in January is one in com- 
memoration of General Grant. The purpose of the 
Association in posting these pictures is not with tho 
idea of gaining financially, but solely for the uplift of 
the nation. The attention of the clergymen of the 
city is called to these posters. The posting was 
done free by Mr. Kemp. 
Hartford City (Ind.) Evening News. 



(-1) 



EDUCATIONAL POSTERS 



BEAUTIFUL PICTURE HERE. 



Made Especially Appropriate by the Christmas Season — 

Visit of the Wise Men of the East to the 

Place of the Nativity. 



Something unique in the way of a Christmas pres- 
ent to the people of the United States is a great pic- 
ture — great in size and theme — which has been posted 
in the last tew days in nearly every city in America. 
It portrays with beauty and dignity and noble con- 
ception the visit of the wise men, guided by the 
star, to the birthplace of Christ. 

■And when they were come into the house, they 
saw the young child with Mary his mother, and 
fell down, and worshiped him. . . . They pre- 
sented unto him gifts: gold and frankincense and 
myrrh." 

The wonderful picture was posted in Hopkinsville 
by O. T. Davis, who is a member of the Poster Ad- 
vertising Association, which is the organization 
whose liberality makes this remarkable "Christmas 
gift" possible. It is on the large billboard on West 
Seventh street, at the api)roach of the Little River 
bridge, and is worth anybody's time to visit it. There 
is no advertising either on the picture or the board. 

The following letter, which Mr. Davis is sending 
out to the ministers of Hopkinsville, more fully de- 
scribes the picture and its purpose: 

"We call your attention to a matter which we know 
will have your cordial interest and approval. 

"The Poster Advertising interests of America de- 
sire to inaugurate an 'uplift movement for the good 
of humanity,' utilizing the immense pictorial appeal 
of posters in a way which shall make men better by 
turning their minds to noble and inspiring thoughts. 

"As a result of this desire there will be displayed 
on the poster boards not later than December 11, in 
practically every city and town of importance in 
America, a great poster masterpiece, 9 feet high and 
21 feet long, depicting the birth of Christ. Needless 
to say, there is no advertising of any description 
connected with this beautiful picture. 

"The entire cost of these wonderful posters, which 
are produced in twelve colors, and the most of the 
space which they will occupy, is donated freely by 
the members of the Poster Advertising Association, 
Inc., which has the uplift movement in hand. 

"At this season of the year above all others, it is 
felt that no more inspiring subject can be placed be- 
fore the people than 'The Nativity.' It is a first step 
in this important movement and we trust that you 
will be in hearty accord with it. 

"We want you to feel that we have no ulterior mo- 
tive, but that we want to contribute our mite to the 
spiritual uplift of humanity. 

"We feel sure that this "old but ever new story' 
will be brought home to the people this Christmas 
season with new force, while in addition even those 
who do not attend divine service will be reached 
by this wonderful picture." 
Hopkinsville (Ky.) Dally New Era. 



HANDSOME PICTURE, 21 BY 9 FEET, POSTED 
HERE. 

The biggest picture and the most beautiful poster 
ever seen in Kirksville is a huge reproduction of a 
famous iialnting showing the visit of the wise men 
from the East to the stable at liethlehem. now on 
the east side of the Harrington Theatre, right In the 
heart of the church district of Kirksville. It will be 
seen by hundreds of people to-morrow as they go to 
services. 

It is a strikingly beautiful poster In twelve colors, 
21 by 9 feet, and so skilfully placed that it looks like 
a great oil painting. It Is put up by the Poster Ad- 
vertising Association, of which H. S. Swaney of 
Kirksville, is a member, and it is being placed by all 
the members upon their most conspicuous and largest 



billboards. There is no advertising matter connected 
with the picture in any way. 

In the lower righthand corner appears the sentence 
"Ask your Sunday school teacher to tell you the 
story of this picture," and on the panel beneath is 
the verse from the Scripture telling how the wise men 
worshiped the Savior. 

The picture is a splendid example of the litho- 
grapher's art and it is worth a visit to the corner of 
High and Washington streets to see it. 

The picture is the first of a series in an "uplift 
campaign" inaugurated by the association, the next 
to appear in January. The pictures will appear in 
3,500 cities and towns of the United States. 
Kirksville (Mo.) Dally Express. 



BILL POSTERS' GIFT. 



Gary, Ind., Jan. 2. — Still to be seen on billboards 
here and in many other Indiana cities and towns 
are great posters depicting the Birth of the Christ 
Child, spreading the significance of Christmas. No 
advertising connects itself with the posters; they 
are simply the gift of the billposters to the various 
cities. 
Crawfordsville (Ind.) Review. 



PICTURE OF THE NATIVITY. 



Biiiboards Showing Wise iVien and the infant Christ. 



On a big billboard belonging to the P. H. Sampson 
BiUposting Company at the Pacific crossing of Elec- 
tric street is an immense colored picture of the Christ 
in the stable, receiving the visit of the three wise 
men. Under the picture are these words: 

"And when they were come into the house, they 
saw the young child with Mary his mother." 

In one corner of the picture are the words: 

"Ask your Sunday-school teacher to tell you the 
story." 

There are three of these billboard pictures, one at 
Union and Lexington, one on Blue avenue and one 
on East College. These are erected by the general 
association, which has charge of the billboard adver- 
tising, and cost the public nothing. The association 
furnishes the pictures and the local company donates 
the space and puts them up. 

All over the country to-day in every town which has 
a billboard service, this is being done. This class 
of advertising will continue during December. Janu- 
ary and February, with a series of three pictures. 
each one remaining on the boards for thirty days. 
Independence (Mo.) Examiner. 



The Poster Advertising Association has placed pic- 
tures of the Christ Child on its most conspicuous 
boards in Chicago, as a religious movement; this is 
done with the endorsement of the International Sun- 
day School Association. This is of interest, as the 
two organizations arc not as closely allied in this 
city as in I'ittsfield. 
PlttsHeld (111.) Itepiiblican. 



A BEAUTIFUL PICTURE. 



It Teiis of Great Event That iViarl<s This Season of 
the Year. 



In harmony with the spirit of the season, the Mil- 
burn llobson Advertising Service are ornamenting 
their billboards with a magnificent lithograph repro- 
duction of the famous I'ainting of the Babe in the 
Manger. It is a poster 10x25 feet, in twelve colors, 
and is a beautiful and artistic piece of work. Mr. 
Hobson has enhanced the rare charm of the picture 
by enclosing it with a painted frame. 

This poster is furnished by the Poster Advertising 
Association, and reiiresenis an outlay of between six 
and seven hundred thousand dollars. Mr. Hobson 
procured fifty cojiies and will i)lace one or more in 



(72) 



E D U C A T 1 U N A L PUS T E i<. S 



the cities where his company is provided with 
billboards. 

The richness, fine coloring and shading of the pic- 
ture can only be appreciated by seeing it. Those 
now posted are between Eighth street and Sixth 
street, on Laurel, but Mr. Hobson says he will 
place another one opposite the postoffice. 
Independence (Kan.) Reporter. 



FEATURES THE WISE MEN. 



Brazil Billboards Used to Show Significance of 
Christmas. 



(Special to the Indianapolis News.) 
Brazil, Ind. — December 19. — William Leavitt, Jr., 
in order that the people of Brazil will not lose sight 
of the real significance of Christmas, is using several 
of his large billboards about the city to display a 
reproduction of a famous painting showing the wise 
men presenting gifts to the Christ cliild. The pic- 
tures contain no advertising matter, but have this in- 
scription at the bottom: "And when they were came 
into the house, they saw the young chiiu with Mary, 
his mother, and fell down, and worshiped him," and 
"Ask your Sunday-school teacher to tell you the 
story." 
Indianapolis (Ind.) News. 



STORY OF THE WISE MEN TOLD IN BIG 
POSTERS. 



Many persons have wondered what significance was 
attached to the semi-religious Christmas posters 
which recently appeared on the billboards of Mem- 
phis. These lithographs are being posted in all the 
principal cities through the National Poster Adver- 
tising Association. The work in Memphis is being 
done by the Block-Rodgers Posting Company and is 
in the nature of a nation-wide "uplift" movement. 

The picture shows the wise men about the birth- 
place of Christ; the title says: "Have your Sunday- 
school teacher tell you the story." There are scores 
of the "stands" posted in various parts of Memphis, 
which will remain up for a month, after which scenes 
showing the lite of Gen. U. S. Grant will be shown. 
The inscription will be: "This is what a poor boy 
did; what are you going to do with better oppor- 
tunities?" 
Memphis (Tenn.) Scimitar. 



BILLBOARDS SHOW BIRTH OF CHRIST. 



Part of Educational Campaign to Remind People of 
Christmas Significance. 



Large Christmas posters now seen on the local 
billboards depicting scenes in the life of Christ, ac- 
companied by the inscription, "Ask your Sunday- 
school teacher to tell you the story," have caused hun- 
dreds to stop and gaze and wonder what they meant. 

The beautiful posters were placed on the boards 
by the Stoops Billposting & Advertising Company in 
compliance with an order of the National Billposters' 
Association. They are in line with a movement for 
placing Christmas and educational signs on billboards 
all over the United States, Canada and other coun- 
tries, launched by the Educational Committee of the 
organization at the last meeting in Atlantic City in 
July. The billboard pictures are also in line wath a 
nation-wide educational and advertising movement 
among churches and Christian lay organizations for 
the purpose of reminding people of the religious and 
holy significance of Christmas, which they claim has 
almost been forgotten in the lavish custom of ex- 
changing presents. 

The billboards are now showing the beautiful pic- 
ture of the nativity after a design executed by Ed- 
ward Volkert of Cincinnati. The posters have been 
declared to be the finest examples of that art ever 
seen in America or elsewhere. 



The scene shows the baby Jesus in Mary's arms, 
while around Him. kneeling on the floor of the rude 
manger where He was born, are the wise men of the 
East with their gifts of gold, silver, frankincense and 
myrrh. At one side of the manger donkeys are eat- 
ing hay, while out through the open door is seen 
the star of Bethlehem, which guided the wise men 
to their destination. They were designed and printed 
entirely at the expense of the National Billposters' 
Association, and an enormous amount of money was 
expended in this direction. The bills have been 
apportioned to every city in this and the other coun- 
tries having members of the Association. 

Acgording to H. F. Stoops, senior member of the 
Stoops Advertising Company and a member of the 
National Association of Billposters and Advertisers, 
the launching of the educational sign movement by 
the Association's Committee of Education was not 
for the purpose of advertising, but to help to remind 
people of the spirit of Christmas. Later other post- 
ers will make t^heir appearance, presenting scenes in 
the life of famous men for the purpose of educating 
youths and firing them with the spirit of emulation. 
The life of General Grant will appear in January. 

Mr. Stoops said that he had received numerous 
letters from the pastors over the city setting forth 
their appreciation of the Poster Association's great 
movement for the uplift of humanity in this manner. 
He said that educators, pastors and men in all pro- 
fessions throughout the United States were falling in 
line and co-operating with the introducers of the 
novel educational movement. He predicted that it 
would only be a short time until practically every 
country in the world would have these signs in their 
cities and towns. 
Chattanooga (Tenn.) News. 



GREAT PICTURE 



Of the Nativity Displayed on Billboard for Christmas- 
time. 



Members of the Poster Advertising Association, 
with which Fred Seitz of this city is prominently 
identified, are now displaying on their boards 
throughout the country a twenty-four-sheet poster 
portraying in graphic detail the birth of the Christ 
child. The poster, which was designed by Edward 
Volkert of Cincinnati, will remain on display during 
the Christmas festival. 

Twenty feet long and nine feet in height, this 
eleven-color lithograph is said to be the most won- 
derful and beautiful yet produced in this country, and 
the United States Lithographing Company of Cin- 
cinnati, the producers of the work, may well feel 
proud of their achievement. 

The poster is the first step in the educational cam- 
paign undertaken by the Association for the uplift 
of humanity, and it will be followed by other pic- 
torial interpretations of events in the lives of per- 
sons inseparably associated with the highest ideals 
of the nation. 
Greensburg (Ind.) Daily Review. 



PICTURES DEPICT BIRTH OF CHRIST. 

J. W. Howell, the local billposter, has placed on 
billboards on Main, Walnut and Bay streets beauti- 
ful pictures nine feet high by twenty-one feet long, 
depicting the birth of Christ, being a production of 
the painting, "The Nativity." The picture is pro- 
duced in twelve colors, and by an arrangement of the 
Poster Advertising interests of America, with local 
billposters, these pictures have been put up simul- 
taneously in every city and town of importance in 
America, in furtherance of an "uplift movement for 
the good of humanity," inaugurated by the Poster 
Advertising Association. 

The cost of the poster is borne by Poster Adver- 
tising interests and the space it occupies, together 
with the work of putting it up. is donated by 



(73) 



EDUCATIONAL POSTERS 



the Poster Advertising Association, which has in 
hand the "uplift movement." 

Mr. Howell says that there is absolutely nothing 
mercenary or ulterior in the movement, but it comes 
solely from a desire to further the "uplift movement" 
which has been inaugurated for the purpose of help- 
ing to educate to higher ideals through a nation-wide 
appeal to the best that is in man, by way of the 
human eye. 
Hattiesburg (Miss.) News. 



BOOST RELIGION ON BILLBOARDS. 



Lithographic Portrayal of the Birth of Christ In Thie 

City — Natlon-Wlde Crusade — Association Bears All 

Expense of Printing and Posting for the 

Cause of Christianity. 



Persons who think that religion is for imbeciles 
and women only will get a shock which will give 
them a proper conception of i)roportions when they 
see a picture displayed on the billboards of this city. 

This picture is the developed thought of an un- 
selfish Association of men who are trying to create 
a deeper religious sentiment throughout the country. 
The picture is that of the birth of Christ. It is a 
lithograph in 12 colors and strikingly depicts the 
scenes around the birthplace of Jesus in Bethlehem. 
There is nothing on the picture of an advertising 
character and all you see is the splendid colors 
which compose one of the best poster pictures ever 
seen here. 

Nation-wide Movement. 

These pictures were produced and posted all over 
the country by the Association, which is engaged in 
a nation-wide campaign in the interest of Christianity. 

The Poster Advertising Association is placing the 
lithographs in all of the principal cities of the coun- 
try on billboards in conspicuous places. The one 
here may be seen on the billboard opposite the 
postoffice. 

The cost of the posters and the space which they 
occupy was borne by members of the Poster Adver- 
tising Association. 
Greensburg (Ind.) Evening Times. 



EDUCATIONAL POSTERS. 



Billboards About City Tell of the Life of Christ. 



The birth of Christ and the story of His nativity 
are being pictured on ten large posters on billboards 
about the city, as the first of a series of educational 
features to be put up monthly in every town of 
importance under the direction of the Poster Adver- 
tising Association. Next month the posters will 
feature the birth and life of General U. S. Grant. 
The Fort Wayne Billposting Company is a member 
of the Association and devoted its space to the posters. 
Fort Wayne (Ind.) Sentinel 



SCRIPTURAL SCENE ON THE BILLBOARDS. 



Picture Appropriate to the Season Is Posted — Object Is 

to Show That the Billboards Can Serve a 

High and Lofty Purpose. 



tislng Association, the national organization of the 
billposters of America and Canada. The purpose of 
the pictures is to show that some good things really 
can be accomplished by the billboards. The only 
explai.ation the association has given to Loe is that 
the pictures are given for "the uplift of humanity." 

The association is furnishing the pictures free of 
charge to the billboard men all over the country and 
they in turn are posting them without charge. The 
best space in the city was given for the posting of 
the pictures and four stands were put up. The pic- 
tures are on Avenue A east, Avenue B east. First 
avenue west and at the corner of Twelfth and Main 
streets. 

"The pictures are put up by the association to 
show that something besides whisky ads can be 
posted on a billboard," said Loe yesterday. "Some 
people kick on the billboards and yet I turn down 
many thousands of dollars' worth of whisky and beer 
advertisements every year." 

One curious person who wanted to know why the 
beautiful pictures were being posted called up sev- 
eral ministers, but none was able to enlighten him. 
Hutchinson (Kan.) Gazette. 



"And when they were come into the house, they 
saw the young cliild with Mary his mother, and foil 
down, and worshiped him." — Matt. 2:11. 

"Ask your Sunday-school teacher to tell you the 
story." 

Were you one of the many who gazed at the bill- 
boards over the city yesterday and wondered who 
was advertising that wonderful picture? Pictures 
showing the birth of Christ, sjilendid examples of 
the art of lithographing, were l)ut up yesterday by 
the billposters. But not a word of advertising was 
to be found which would tell what was behind them, 

W. A. Loe, city billposter, gave the explanation. 
The posters are being put up by the Poster Adver- 



A RECOGNITION OF CHRISTMAS. 



It is announced that the Poster Advertising Asso- 
ciation of the United States has perfected a plan 
for the celebration of the Christmas festival which 
is unique, but which appeals to the sentiment with 
which the holiday is identified. The Association will 
cause a poster of mammoth proportions, depicting 
the historical scene in the manger, to be placed ifl 
all important cities and villages in the United States. 
There will be 13,000 in the state of New York alone. 

This poster is said to be a masterpiece of poster 
art, and its subject is treated with due reverence. 
This is a matter for congratulation, for the concep- 
tion of uniting religious sentiment of the most 
tender nature with the busy affairs of life is to a 
degree bold. But the promoters of the plan are 
evidently prompted by right motives, and it may 
well be believed that the result will be to rivet the 
thought of the passer-by to the event which is so 
universally coiumemorated in the Christmas season. 

The illuiuinated posters will tell in pictorial fashion 
a story which, while old as the centuries go, be- 
comes new as generation after generation comes to 
realize its true significance. It is a story which 
makes for spiritual and moral uplift, in the true 
sense of that much misused term. For these posters, 
scattered widely throughout the land, will arrest 
attention, and tend to inspire and renew the desire, 
in many hearts and minds, to aid, by life, deed, 
precept and example, in bringing about an era 
when peace on earth and good-will towards men will 
be the all-prevailing sentiment. 
Ilocliester (N Y.) Democrat-Chronicle. 



BILLPOSTERS SEEK TO UPLIFT YOUTH. 



Scenes to Stir Ambition Are to Be Posted on Galesburg 
Billboards. 



That the big picture on the billboard in the rear of 
the Gaiety Theater is the first of a series to be put 
out by the National Posters' Advertisin.? Association 
in an effort to uplift the youth of the country, was 
learned to-day. 

The big ))icture of the birth of Christ is a com- 
posite of five of the most famous jiictiires of the 
birth of Christ, by the greatest painters of their day 
and generation. The picture is set forth for the 
youn.g people of the country and it bears the legend, 
"Ask yotir Sunday-scliool teacher to tell you the 
story," together with the text from the second chap- 
ter of St. Matthew, which describes the scene the 
artist has striven so well to depict. 

It is a wonderful lithograph in twelve colors and is 
declared to be the finest example of that art that 



(74) 



EDUCATIONAL P O S T K R S 



has ever been seen in America or elsowliere. Tlie 
Association produced this picture at the enormous 
cost ot $20,000, which is exclusive of posting, which is 
done by all the members free of charge. O. J. John- 
son is the local representative of the Association. 
The educational committee of the Poster Advertising 
Association has evolved this poster which is attract- 
ing so much attention through the country. There 
is now hardly a large city or town in the country that 
has not this picture on a billboard. 

It is the first ot a series of posters intended to 
stimulate the young men and women of the country, 
and to cheer the old. as well as to carry a message 
of hope and comfort to the unhappy and unfortunate. 

Shortly after New Year's another poster will be 
sent out depicting the life of General Grant, tracing 
his rise from lowly circumstances to the President's 
chair, as a stimulant to the youth of the country to 
"go and do likewise." 

Since the poster was put on the local billboard it 
has caused more than a little interest and many 
questions have been asked in regard to who had it 
posted. 
Galesburgr (111.) Evening Mail. 



BILLPOSTERS DO EVANGELICAL WORK. 



BILLBOARDS TELL STORY OF CHRIST. 



A special effort this Christmas is being made to 
promulgate the Christmas story and its glad tidings 
to men. O. J. Johnson, who has charge of the bill- 
boards of the city, has posted throughout the city 
large pictures which are liolding the attention of the 
passing throng. 

The pictures, representing the worshiping of the 
Magi, Mary, with the Christ child and Joseph in the 
background, are the central figures. Grouped about 
are the wise men, who have come bringing rich gifts 
for the new-born King. Their rich robes and jewels 
bring puride shadings and gold into the general col- 
oring. 

Out from the door is the sky and the star, and 
through the haze of the holy night the patient cam- 
els waiting. The cattle bring a lowly atmosphere into 
the setting of the scene and at the bottom of it 
all are written the words: "And when they were 
come into the house they saw the young child with 
Mary. His mother, and fell down and worshiped 
Him." 
Galesbutg (111.) Evening Mail. 



NEW BILLBOARD PLANS. 



W. A. Loe Endeavors to Make People Friendly to 
Advertising. 



A billboard just east of Main street, on the north 
side of Avenue A, bears a 24-sheet stand of "The 
Nativity." It is done in colors and the intention of 
the National Association of Billposters, of which 
W. A. Loe is a member, is to call attention to the 
fact that a billboard may be made to look well. The 
big stand shown there, and at a few other places over 
the city, looks well and it shows that care may be 
taken and that subjects may he posted this way 
that are different from so many things which appear 
on the boards. 
Hutchinson (Kan.) News. 



CHRIST PICTURES ON BILLBOARDS. 



Pictures portraying the birth of Christ are to be 
posted on many of Davenport's billboards, according 
to an announcement received here to-day from the 
National Billposters' Association. Charles T. Kindt, 
president of the National Association, will have 
charge of the work in Davenport and Iowa. 

The Association has joined the human uplift move- 
ment and will bill the nation with posters. Follow- 
ing the birth of Christ, other educational pictures 
will be placed on the billboards. 
Davenport (la ) Times. 



Artistic Bethlehem Scene Decorating Board Is With the 
Compliments of the Association. 



Most of the residents of the comnninity doubtless 
have noted the great lithographed scene of the (^"hrist 
child and His mother with the shepherds and others 
standing about and which has had a prominent iilace 
on the billboards of Jacksonville tor a few days. It 
is quite an artistic conception and there was con- 
siderable siiecnlation as to its source. Some had 
jumped to the conclusion that some sort of church 
organization was responsible and was tooting the 
bills. But the situation is tar different. The work 
ot the artist that drew the original picture, of the 
lithographing establishment that did the work ot 
printing the poster in several colors, the distribution 
of the "paper," the rental of the billboards and the 
posting ot the sheets has all been donated to the 
cause of the public by the Associated Billposters of 
America. 

That may not sound very big, but it is big when 
the fact is taken into con."ideration that probably 
more than 10.000 of these huge posters have been 
simultaneously placed in prominent places in the 
nation. It would mean, were a corporation or a 
Ijrivate individual to undertake to purchase and 
have posted a similar lithograph, the expenditure of 
jnany thousands of dollars — possibly more than 
$100,000. 

The Association has done this work because some 
of its officials who were responsible tor the work 
conceived the notion that it might result in good — as 
it surely will. 

It is merely a huge contribution to the prevailing 
spirit ot good-will which extends over the whole 
Christian world. 

Upon the big poster is the following suggestion: 
"Have your Sunday-school teacher explain this to 
you." 
Jacksonville (111.) Courier. 



'BIRTH OF CHRIST" SHOWN BY POSTER. 



One ot the most remarkable movements ever in- 
augurated in this country has been commenced by 
the billposters ot America, who are donating the ex- 
pense and work connected with placing a monster 
poster in 12 colors, showing "The Birth ot Christ," 
in every city in the United States. 

Edwin A. Haskell of the Haskell Advertising Com- 
pany, had the magnificent picture posted on the Chapin 
& Vorbeck building at the corner of Sixth and Main. 
It is produced in 12 colors, and is one of the greatest 
paintings of the century. The expense incident to 
placing these posters in every town where a bill- 
poster resides would be more than $100,000 if paid 
tor. 
Grand Junction (Colo.) Daily Sentinel, 



POSTER BOARDS TELL STORY OF THE 
NATIVITY. 



Huge Lithographs Aid In Humanity's Uplift — Have Been 

Placed In Every City to Assist In Spreading 

Yuletlde Cheer. 



In Jacksonville and other cities in this country 
and Canada, which have a population of 30.0OO and 
more, pictures of the birth ot Christ and the adora- 
tion of the Magi were recently placed on poster 
boards, as a recognition by the companies engaged 
in poster advertising of the Christmas spirit which is 
abroad through the land. 

The placing ot the posters by the companies is a 
voluntary contribution on their part toward spread- 
ing the Yuletlde cheer. 

Bears Legend. 

Each poster bears the legend, "Ask your Sunday- 
school teacher to tell you the story." The posters 



(75) 



EDUCATIONAL POSTERS 



were placed on the boards here by the Burbridge 
Billposting Company. They measure twenty feet 
long by nine feet wide. The decision to place the 
posters in cities throughout this country and Canada 
was reached at a meeting last summer of the Posters' 
Advertising Association, a national organization, 
which met in Atlantic City, N. J. 

During this convention a feeling took form thai 
an organization with such resources for publicity 
should do something to aid the uplift of humanity, 
something to inspire the young and the old, to build 
up the broken-hearted and to help lead all men and 
women to a consideration of the higher life. 

Educational Committee. 

So an educational committee was named, and the 
posters recently placed are the first result of its 
work. 

The entire expense of the work is borne by the 
members of the Association. It would have cost at 
least $25,000 if any organization or individual had 
paid for it. 

The poster is the work of Edward Volkert. the 
artist of the United States Printing & Lithographing 
Company of Cincinnati, who has made a beautiful 
blending of some of the ideas of the old masters 
and added a touch of his own genius to produce an 
exquisite and touchingly human portrayal of the 
most interesting incident in the life of Christ, The 
wise men of the East are seen kneeling before the 
infant Jesus, held in the arms of His mother, Mary, 
and surrounded by the humble occupants of the 
stable. 

Executed in Twelve Colors. 

The lithograph is e.\ecuted in twelve colors, and 
has been pronounced by experts the finest specimen 
of the lithographic art ever produced on such a 
large scale. 

The pictures will remain on the boards until after 
Christmas, and will doubtless be a potent aid in 
bringing to many minds an appreciation of the true 
significance of the holiday, 
Jacksonville (Fla.) Times-Union. 



CHRISTMAS ON BILLBOARDS, 



Lithographs of Birth of Christ Will Be Displayed During 
Holidays. 



(Sperial lo The News.) 
Dowagiac, Dec, 13. — The Dowagiac Billposting Com- 
pany has agreed to place pictures of the birth of 
Christ and scenes from the life of General Grant on 
the billboards of this city. This movement was in- 
stituted at the national convention of the Poster 
Advertising Association, which was held at Atlantic 
City in July. 
Grand liapiils iMlcli.) News. 



BILLBOARDS TO AID EDUCATIONAL WORK. 



Poster Association Utilizes Christmas as First Theme 
In Novel Campaign — Grant's Life to Be Shown. 



A novel campaign of education and humanitarian 
work has been put under way by the Poster Adver- 
tising Association of the United States and Canada. 
Thousands of billboards, each measuring twenty-five 
feet by ten feet, are being covered with posters to 
awaken in children an interest in religion and 
education. 

Last week on billboards throughout this city great 
posters, depicting the nativity, were placed. These 
have been seen by tons of thousands and the legend 
on the board, "Ask your Sunday-school teacher to 
tell you the story," has perhaps awakened thoughts 
of early teachings in the old. The colored posters 
vizualize the story of the birth of Christ to children 
In a remarkable manner. 

Immediately after Christmas an historical poster 
will be hung — the story of General Grant. This 



poster will depict the stirring scenes in the life of 
the general and is to be placed on scores of boards 
in and around this city. 

Thousands of the posters will be placed in the 
United States and Canada. This work follows the 
plan adopted by the Association at the annual meet- 
ing held in Atlantic City last summer. A com- 
mittee was appointed to study the question of hu- 
manitarian work which might be conducted by the 
poster men. It was decided that a broad educa- 
tional plan be adopted. As the result a number of 
artists were set to work. Edward Volkert, an artist 
of the United States Printing & Lithographing Com- 
pany of Cincinnati, painted the picture of the na- 
tivity which is now on the boards. 

After the Grant poster has remained on view for 
a few weeks, other historical subjects will be pre- 
sented. The posters are printed in six colors. 

The Individual members of the Association are 
bearing the expenses and $25,000 is the approximate 
cost of placing posters throughout the land. 
York (Pa.) Gazette. 



SOME BILLBOARD SERMONS. 

The splendid reproduction of the painting, "The 
Birth of Christ," mentioned in the Journal, as dis- 
played on a West Morgan street billboard, w-as placed 
there without charge by the United Billposters' As- 
sociation. Charles Starks, the local representative 
of the Association, said by agreement of those most 
interested the work was done without any cost. 
The contribution which the billposters thus made was 
a very substantial one and they are indeed making a 
large contribution toward the spreading of the Christ- 
mas spirit. The pictures were posted simultaneously 
in the larger cities all over the country and there are 
several of them on Jacksonville billboards. 
Jacksonville (111.) Journal. 



$20,000 PAINTING OF "THE NATIVITY" ON BILL- 
BOARDS. 



Gigantic Poster, Depicting Birth of Christ, Beautifies 
Dead Walls in All Parts of City — Poster Adver- 
tising Association's Good Work. 



Waterloo residents to-day were surprised to see 
on many billboards throughout the city a gigantic 
poster, depicting "The Nativity." As they paused to 
drink in the beauty of the picture, their surprise 
turned first to delight and then to wonder that in 
this age of commercialism some individual or or- 
ganization had gone to what must have been great 
expense to produce such a picture and cause it to be 
posted about town. 

But Waterloo is only one city out of thousands 
throughout the United States and Canada in which 
to-day the same magnificent picture is being dis- 
played on billl)c)ards, in which the message of peace 
on earth, pood-will to men is being proclaimed by 
a poster showing the birth of the Christ Child. 

Tlie Educational Committee of the Poster Adver- 
tising Association, the parent organization, with 
branches in every state of the Union and in Canada, 
responsible for this uplift movement, and simultane- 
ous throughout the nation to-day these magnificent 
lithograiihs were posted. 

The design is a composite of five of the most 
famous pictures of the birth of Christ, by the great- 
est painters of their day, is in twelve colors, and 
cost the Poster Advertising Association, which de- 
signed it, over $20,000, aside from the value of the 
billboard space used to display it. It is set forth 
for the young people of the country with the beau- 
tiful idea of turning their minds to the wonderful 
scene twenty centuries ago and is only one portion 
of the uplift movement of the Association. 

The picture is eleven feet high and twenty-two feet 
long and looks like a master iiainting in a beautiful 
frame. It is a view of the inside of a stable. On the 
left patient cattle are seen, with here and there a 



(-6) 



K D U C A T I O N A I. I ■ o S l" l-. R S 



Bheep. In the center, at the rear, sittins on a rude 
cot, is Mary, holding the bright-faced Christ Child 
to her breast. One follower of the Lowly One is 
bending over her shoulder, while in front of her 
are the shepherds with their croolcs, one holding a 
lamb in his arms. At the right, just inside the door, 
stand the wise men with their gifts for the babe, 
while the whole interior is illumined by the bright- 
ness of the face of the infant .Tesus. 

On the extreme right, througli an open door, is 
seen the darkness of the first Christmas night. Cam- 
els, held by their keepers, are plainly seen, while 
far above the Star of Bethlehem, its diverging rays 
forming a cross against the sky, shines resplendent. 

At the bottom of the picture are inscribed the 
following Quotation from Matthew 1:11: "And when 
they were come into the house they saw the young 
Child with Mary, His mother, and fell down and 
worshiped Him." At another place on the picture 
are the words, directed to the young: "Ask your 
Sunday-school teacher to tell you the story." 

Twenty thousand dollars or more invested in one 
poster to aid in the uplift of humanity is a great 
sum and when it is borne in mind that this is one 
of a series of similar posters to be used in the move- 
ment, one feels that he must take off his hat to the 
Poster Advertising Association. 

Early in the new year another wonderful poster, 
depicting the life of General Grant, will be displayed. 
This will trace the hero of Appomattox from lowly 
circumstances to the highest office in the gift of the 
American people — the presidency of the United States 
— as a stimulant to the youth of the country to 
"go and do likewise." 

A. J. Busby of Waterloo, who is secretary of the 
Iowa State Association, affiliated with the Poster 
Advertising Association, had charge of the movement 
in Waterloo. 
Waterloo (la.) Reporter. 



CHRIST ON BILLBOARDS. 



His Picture In Relation to the Christmas Shown In 
Winona These Holidays — Part of Uplift Movement. 



Pictures portraying the birth of Christ are posted 
on many of Winona's billboards at the present time, 
having been received here from the National Bill- 
posters' Association. This Association has joined the 
human uplift movement and will bill the nation with 
posters. Following the birth of Christ, other educa- 
tional pictures will be placed on the billboards. 
Winona (Minn.) Rep. -Her. 



REMARKABLE POSTER. 



Christ's Birth Depicted on Wilkes-Barre Billboards and 
Others Throughout the Country. 



The Wilkes-Barre Poster Advertising Company dur- 
ing the past week posted on the more prominent bill- 
boards of the city a Christmas poster depicting the 
birth of Christ. The poster has been placed on thou- 
sands of billboards throughout the country and is 
proclaiming the message of peace on earth, good-will 
to men. 

It is a wonderful lithograph in twelve colors, and 
is declared to be the finest example of that art that 
has ever been seen in America or elsewhere. The 
design is a composite of five of the most famous 
pictures of the birth of Christ, by the greatest paint- 
ers of their day and generation. 

The picture is set forth for the young people of 
the country, and it bears the legend: "Ask your 
Sunday-school teacher to tell you the story," together 
with the text from the second chapter of St. Mat- 
thew, which describes the scene the artist has striven 
so well to depict. 

In this age of commercialism it is startling, a little, 
to find a great business organization like the Poster 



Advertising Association devoting a large sum of 
money to the uplift of humanity. 

Yet this poster was designed and made for the 
Poster Advertising Association at a cost of more than 
$20,000, exclusive of the posting, which is done by 
all the members free of any charge. 

It is the first of a scries of posters intended to 
stimulate the young men and women of the country, 
and to cheer the old, as well as to carry a message 
of hope and comfort to the unhappy and the 
unfortunate. 

The Educational Committee of the Poster Advertis- 
ing Association has evolved this Christmas poster, 
which is attracting so much attention on all poster 
plants throughout the country, and will follow this 
up, early in the new year, with another wonderful 
poster depicting the life of General Grant, tracing 
his rise from lowly circumstances to the president's 
chair, as a stimulant to the youth of the country to 
"go and do likewise." 

WilUes-Halie (I'a.) Record. 



THE INSPIRATION OF CHRISTMAS TIME— GIFT 
OF THE BILLPOSTERS TO GARY. 



Gary's billboards to-day reflect the spirit of Christ- 
mas, thanks to the Gary Poster Advertising Company 
and the National Poster Advertising Association. 
Great "24 sheets," the biggest posters made, depict- 
ing the birth of the Christ child, have been put up 
in various parts of the city. No advertising connects 
itself with them. They are simply the gift of the bill- 
posters to Gary. 

Efforts to spread the significance of Christmas to 
nooks and corners of Chicago not likely to be reached 
in a routine way are exemplified in these 9x24-foot 
posters depicting the wise men of the East viewing 
the new-born Christ child in the lowly stable at Beth- 
lehem. The three wise men are adoring the Christ 
child, who is held by the mother, Mary. Outside the 
stable door stand the camels on which the wise men 
traveled. Around the group are the villagers. In one 
corner of the posters is the legend, "Ask your Sun- 
day school teacher to tell you the story." The bills 
are done in color, the best work of the most expert 
makers. 

It is said that the campaign is the first of its kind. 
Before placing the order for the posters the union re- 
ceived the approval of the International Sunday 
School Association. 

The lithographs are to be found at Fifth avenue 
and .lefferson street, Eleventh avenue and Adams 
street, Michigan Central and Broadway and at Fif- 
teenth avenue. Eighteenth and Twentieth avenues 
and Broadway. 

The men who are responsible for placing these 
beautiful tokens of the spirit of Christmas upon the 
view of Gary at the Christmastide are J. E. Jlorrison 
of Chicago, head of the Gary Poster Advertising 
Company, and A. Block, the local manager. 
Gary (Inrt.) Daily Tribune. 



XMAS PICTURES ON CITY BILLBOARDS. 



Johnstown Blllposting Company Takes Up Good Work 

That Is to Be Attempted Throughout the Country — 

Attractive Stories of the Babe of Bethlehem 

In Series. 



Handsome 24-sheet posters of the "Babe in the 
Manger," in attractive colors on the billboards of 
the city, have been attracting much attention. But 
the inscription below, "Ask your Sunday-school 
teacher to tell you the story," has brought inquiries 
from all sources. Bible lessons on billboards are 
new. This is how they came about: 

""Babe in the Manger'' appears on 5,000 billboards 
throughout the country at the Christmas season. 
The billposters are endeavoring to help their busi- 
ness and at the same time carry on an educational 
campaign, the success of which can be best told by 



(77) 



EDUCATIONAL POSTERS 



the Sunday-school teachers, when they make note 
of the number of their charges who ask to be told of 
the story on the pictures. 

The next pictures of the series will be one to fire 
the ambitious boy of the North. It will show General 
Grant as a poor boy, as a soldier and as the leader of 
a mighty army and last as President of the United 
States. Five thousand of these posters of the 24- 
sheet size will be placed on the billboards of the 
country. Others will follow to hide away the bur- 
lesque queens that appeared weeks before. 

The beauty of the pictures is attested by all who 
have seen them and the initiative of the local men 
in putting their boards to this service is being highly 
commented. 
Johnstown (Pa.) Leader. 



MESSAGE OF BILLPOSTERS. 

How organizations of various kinds, business or- 
ganizations as well as social and fraternal, are be- 
coming more and more impressed with the fact that 
they should help in the uplift movement is shown 
by a commendable act of the National Association 
of Billposters. In many cities this Association, at 
its own expense, has placed on some of its billboards 
huge and beautifully executed lithographs of the 
scene of the nativity, with this message to the chil- 
dren: "Ask your Sunday-school teacher to tell you 
the story." The lithographs have arrested the atten- 
tion of older persons as well as that of the children. 
There is also on the lithograph the text from St. 
Matthew's Gospel, "And when they were come into 
the house, they saw the young Child with Mary, His 
mother, and fell down and worshiped Him." 

What a splendid spirit inspired the billposters to 
toach the lesson of Christmas in so public a manner 
and at a considerable expense to the organization. 
The lithograph is an effective way to drive home the 
story of Christmas and what that great day of days 
implies, and it is in keeping with the broad sig- 
nificance of Christmas, which significance is being 
realized more and more as the years fiit by. Never 
before were so many organizations and so many per- 
sons engaged in spreading the gospel of good-will 
as to-day and in trying to make the spirit that 
prevails during this season permeate the entire year, 
as it should do. 
Wilmington (Del.) Morning News, 



PAINTINGS ON THE BILLBOARDS. 



Educational Campaign Is Being Conducted Through the 
Use 0* Billboards — Composite of Rare Paintings. 



Undoubtedly thousands will ere this have noticed 
the beautiful twenty-four sheet poster in twelve col- 
ors that adorns a number of billboards in this city. 
"Adorned" is properly descriptive of this work of 
art, for the picture is a composite of the paintings 
of several great artists of classic fame, each taking 
some one feature of the infanthood of the Christ; 
one portraying the visit of the shepherds, another 
of the wise men, another of the desert trip of the 
magi following the star, another the apostolic 
vision of the infant Christ, and all skillfully blended 
in one picture, happily appropriate to the Christmas 
season. 

The picture Is not an advertisement and bears but 
two legends. At the bottom is "And when they w^re 
come Into the house, they saw the young Child and 
Mary, His mother, and fell down and worshiped Him," 
while at the side of the signature space is this: 
"Get your Sunday-school teacher to tell you the 
story." 

That Is all. There is neither date, poster ad nor 
firm ad upon It. It Is the gift picture of the Edu- 
cational Section of the American nillposters' Asso- 
ciation, and is for the enllghtcnnunt of the people. 
In every city, town, hamlet In these United States 
boasting a billposter belonging to the state associa- 



tion of its locality, one or more of these beautiful 
reproductions is posted for the delectation and edu- 
cation of the public. Waterloo has six or eight of 
them. The board on Park avenue east, opposite the 
depot space of the I. C. station is framed in a six- 
inch molding with white mat and is artistic. 

This is a totally new departure of the Association 
and is progressive in its idea. For instance: Some- 
time in January or February a composition poster 
will be put up, giving in pictorial form the life of 
General Grant from boyhood to the presidential chair, 
a chapter of history every school child will be inter- 
ested in and which adults will find valuable. Later 
others will follow, Lincoln. Washington, Jefferson, 
Jackson, Lee; statesmen, artists, actors, generals, etc., 
and the educational value of these posters will be 
practically immeasurable. 

One feature of the present picture worth note is 
the application of publicity ideas. Thousands of 
letters to clergymen, comprehending most of those 
in each place of display, have been written and sent, 
asking them to see and note by written criticism or 
speech from pulpit the picture and its worth as 
an educator of public ideas and morals. Some 
undoubtedly will comply and the mass so secured 
may be made the subject of selection and publication. 
The later pictures will as undoubtedly be called to 
the attention of teachers or other educators with 
the same idea of publicity. 
Waterloo (la.) Times-Tribune. 



PLACE EDUCATIONAL POSTERS ON BOARDS. 



Association of Which Local Company Is a Member 
Ing Much for Good Advertising. 



Do- 



The Boosters' Association, of which the Shaw 
Company of this city is a member, to which all bill- 
posting companies can become members by the meet- 
ing of certain requirements, is doing a great deal In 
all parts of the country for better advertising and 
for the better appearance of all cities where posters 
are put up. One of the requirements is that all of 
the boards or stands be made of steel, so that any 
bills posted on them will stand the weather and not 
become of a shabby appearance within a short time. 
In this city, all of the stands are made of steel. 

During the months of slack business educational 
pictures are sent out by the Association and are be- 
ing posted In all parts of the country. The one that 
is now up is "The Birth of Christ," a lithographed 
picture in beautiful colors. 

The plan of the Association is to secure advertise- 
ments, not glaring to attract the eye, but with smooth 
colors to please the eye. 
Cr.ind Forks (N. D.) Herald. 



BEAUTIFUL REPRODUCTION OF "THE NATIV- 
ITY" OCCUPYING SPACE ON BILLBOARDS 
TO SPREAD THE GOSPEL OF CHRIST- 
MASTIDE. 



As the first step in an "uplift movement for the 
good of humanity," inaugurated receutiv by the 
Poster Advertising interests of America poster 
pictures, reproductions of the famous painting, 
"The Nativity," by Edward Volkert. have been 
placed on the billboards of Grand Rapids. The 
pictures are 'mastcrpieceg of the poster's art 
and hear no advertising. They are nine feet high 
and 21 feet long, and done in 12 beautifully harmon- 
ized colors. The posters have been placed at most 
of the principal boards of the city, the idea in dis- 
tribution being to have one of the pictures in every 
community. 

Letters from ministers and iirominent reform work- 
ers In the city are being received by the George M 
Leonard Company, local representatives of the Post- 
er Advertising Association, highly commending the 
idea. One of the posters is now being framed and 
will be placed In Grace Episcopal Church for the 



(78) 



EDUCATIONAL POSTERS 



Christmas entertainment. Rev. John A. Schmltt, 
pastor of St. Andrew's Cathedral, declares the move- 
ment can be promoted into one of the best forces 
for good in the country. 

The idea of placing pictures, such as "The Nativ- 
ity," on billboards came as the result of attacks that 
have been made on the use of billboards in other 
cities. Since this form of advertising has been 
regulated, however, there have been few complaints, 
and the inspiration pictures are for the purpose of 
counteracting the impression that billboards bear 
only posters that are detrimental to the eyes of young 
children. 

The pictures that at present adorn the billboards 
will be left in place until after Christmas, and early 
in January the second of the series, "What One Poor 
Boy Accomplished," will be posted. The second pic- 
ture depicts certain incidents in the life of General 
Ulysses S. Grant. 

The uplift movement extends over every part of 
the country where the Poster Advertising Association 
has representatives, and that means that practically 
every large city in the country will be inspired by 
the beautiful posters. 

There is a tendency in this country to do away 
with the old custom of making Christmas a time for 
the exchange of worthless and meaningless presents 
and restore to the holiday its true religious signifi- 
cance. An effort is being made by the churches to 
have services of a special nature for Christmas, and 
set it apart as a time for worshiping the Savior 
whose birthday it is. 

In some of the larger cities civic Christmas trees 
form a part of the celebration. Business men in 
Philadelphia financed the printing and posting of 
lithographed Bible verses in that city. And in al- 
most every city "The Kativity" reproduction will be 
found in conspicuous places, bearing the inscription, 
"Ask your Sunday-school teacher to tell you the 
story." 
Grand Rapids (Mich.) Herald. 

"NATIVITY" POSTER GIFT TO CHURCH. 



Unique Picture to Be Displayed at German Lutheran 
Sunday School Christmas Services. 



McElroy Brothers of Bradford avenue, the bill- 
posters, have given the German Lutheran Church of 
Percy street, Murray Hill, one of the large twelve- 
color posters, depicting the nativity of Christ, that 
have been posted in every large city and town 
throughout the United States. 

Employes of McElroy Brothers set the poster on a 
large frame, and the Rev. C. G. Kaestner, pastor of 
the church, has had it set up in the Sunday-school 
room. The poster will play an important part in 
the children's Christmas service Sunday evening at 
7:45 o'clock. One of the posters has also been pre- 
sented to the German Lutheran Sunday school of 
College Point. 
Flushing (N. Y.) Evening Journal. 



NEW DEPARTURE IN BILLPOSTING. 



Elaborate posters portraying the manger scene, 
entitled "The Birth of Christ." that appeared on all 
the billboards of the city during the last two days 
have attracted considerable attention. No title for 
the picture is given on the billboard, the only in- 
scription appearing being an admonition to "ask your 
minister what it means." 

The birth of Christ in the manger will be the Sun- 
day-school lesson for next Sunday and that is the 
answer, but that is not the reason the billboards bear 
these posters. The Poster Advertising Association, 
Incorporated, is conducting an educational and up- 
lift campaign through its advertising medium, the 
billboard. 

J. E. Howard, official billposter for Galveston, has 
had posted the various scenes that are now scattered 



over Galveston, bearing the expense without a return 
fee being in evidence. The National Association of 
Billposters at its last annual meeting in June at 
Atlantic City, N. J., decided to conduct an uplift 
campaign and post on its billboards educational and 
uplifting pictures during the year. This is the first 
of them. 

Mr. Howard has this week informed the Galveston 
ministers of what he has done, explaining the rea- 
sons and the actions of the National Association, of 
which he is a member. 

Mr. Howard says that, with very few exceptions, 
the official billposters of every city and town of the 
United States have agreed and have posted the 
educational pictures sent out through the National 
Association. 
Galveston (Tex.) Tribune. 



BILLPOSTERS AID "UPLIFT" MOVEMENT. 



Huge Lithographs to Inspire Young IVlen and Women 
to Be Posted Here by McEiroy Brothers. 



The Poster Advertising Association, of which Mc- 
Elroy Brothers, the well-known billposters of Flush- 
ing, are members, has adopted a unique plan to 
help uplift the youth of the country. McElroy 
Brothers will soon display on boards in Flushing 
and vicinity two beautiful lithographs that will at- 
tract a great deal of attention. 

One picture will be 9 feet high and 21 feet long 
depicting the Birth of Christ. This picture was 
lithographed in twelve colors and on the board will 
be this advice to children: "Ask your Sunday- 
school teacher to tell you the story." On the lower 
framework will be the facsimile of a brass plate 
with the text from the second chapter of St. Mat- 
thew concerning the visit of the Wise Men of the 
East. 

The other picture to stimulate the youth of the 
country will be a poster illustrating the life and 
achievements of General Grant. It will show the 
humble cottage of his birth, his pursuits as a coun- 
try boy, his review of the Grand Army of the Re- 
public and as president of the United States. On 
the picture, which will be in six colors, will be these 
words: "This is what one poor boy accomplished. 
What are you doing with better opportunities?" 

The pictures will be without any advertising pur. 
pose, the idea of the billposters being to add their 
efforts to the general movement to uplift the youth 
of the country. 
Plusliing (X. V.) I'^venlnK Journal 



CHRISTMAS MESSAGE BY POSTER DISPLAY. 



The poster advertising interests of America, desir- 
ing to inaugurate an "uplift movement for the good 
of humanity," are utilizing the immense pictorial 
appeal of posters in a way which should make men 
better by turning their minds to noble and inspiring 
thoughts. In practically every city and town of 
importance in America a great poster masterpiece, 
nine feet high and twenty-one feet long, depicting 
the birth of Christ is being displayed. Needless to 
say, there is no advertising of any description con- 
nected with this beautiful picture. 

The entire cost of these wonderful posters, which 
are produced in twelve colors, and the cost of the 
space which they will occupy, is donated freely by 
the members of the Poster Advertising Association, 
Inc., which has the uplift movement in hand. 

"At this season of the year above all others," said 
James L. McElroy of McElroy Brothers, the well- 
known advertising concern of Flushing, yesterday, 
"it is felt that no more inspiring subject can be placed 
before the people than 'The Nativity.' It is a first 
step in this important movement. We want the 
clergymen and the people generally to feel that we 
have no ulterior motive, but that we want to con- 
tribute our mite to the spiritual uplift of humanity. 
We feel sure that this 'old, but ever new, story' will 



(79) 



EDUCATIONAL POSTERS 



be brought home to the people this Christmas season 
with new force, while in addition even those who 
do not attend divine service will be reached by this 
wonderful picture." 

The poster of "The Nativity" is a magnificent ex- 
ample of lithographic art. It may be seen upon the 
McElroy advertising boards on Main street oppo- 
site Carlton avenue. 

After the holidays an immense poster, illustrating 
the life and achievements of Gen. U. S. Grant, will 
find place on the McElroy boards. It is designed to 
stimulate the patriotism of the youth of the country. 
It will show Grant in his humble cottage home, fol- 
lowing the pursuits of a country boy in poor circum- 
stances. A large center panel will show Grant at 
the height of his military career receiving the Grand 
Army of the Reiiublic; rnd a third panel will show 
him at the zenith of his fame as president of the 
United States, with the nation's capital in the 
background. 

"This is what one poor boy accomplished; what 
are you doing with better opportunities" will run 
the legend along the bottom of the poster. 
Port Washington (N. T) News. 



CHRISTIVIAS POSTER. 



On billboards in several sections of the city have 
appeared for the Christmas season huge posters bear- 
ing painted pictures of the adoration of the wise men 
at the manger at Bethlehem. In small lettering be- 
neath them is the text of the second chapter of Mat- 
thew, the eleventh verse, "And they came into the 
house and saw the young Child with Mary, His 
mother, and they fell down and worshiped Him." 
Over at one side in a little larger letters are the 
words, "Ask your Sunday-school teacher to tell you 
the story." These posters are being put up over the 
entire country by the National Poster Advertising 
Association as a donation from them to the success 
of the day. 
Fall River (Mass.) Herald. 



POSTER MEN START UPLIFT MOVEMENT. 



Beautiful Picture of "The Nativity" Is Posted — Inspira- 
tion to Better Life — To Go on the Poster Boards 
in Every City in the United States and 
Canada. 



mas time, the other to be inspirational in character 
and to be used later. Having reached this decision 
representatives of the various lithographing concerns 
were called in and asked to submit competitive 
sketches. The sketch submitted by the U. S. 
Lithographing Company, the largest in the country, 
was accepted and an order was placed for 10,000 
of these posters to cost $10,000, the posters to be 
distributed to the several members of the associa- 
tion, reaching them on or before December 10. 

The first of these posters was put up in Fond 
du Lac Tuesday evening and had been up but a 
few minutes when it was noted by O. G. Egelhoif, 
who was so impressed with its beauty that he called 
his friend, Herman Michler, to see it. A few min- 
utes later Mr. Michler called up the Fond du Lac 
Poster Advertising Co. by telephone, complimented 
it on the splendid picture and made an urgent 
request that one be supplied for display in the 
Sunday-school rooms of the St. Peter's Lutheran 
Church, one having already been hung in the Sunday- 
school rooms of Plymouth Church. 

The picture must be seen to be appreciated, [n 
the first place, it is historically correct. There are 
Joseph and Mary, there are the Shepherds as they 
were, there are the Wise Men as they were, with 
the Star of Bethlehem shown in the distance, the 
only dparture from the Biblical history being In 
the latter, which, rather than to omit it, had to be 
shown at one side of the stable instead of directly 
over it. 

In putting out these pictures which during the 
next few weeks will be found on the poster boards 
all over the country, in the slums of the cities, in 
the church districts, in the school districts, and in 
the poorer quarters, the poster men feel that a 
wonderful influence will be brought to bear on the 
people that the churches are trying almost in vain 
to reach. 

In the distribution of these pictures six were 
allotted to Fond du Lac in addition to which the 
local member of the association placed an order 
for as many more, making twelve in all that will 
be posted here and at North Fond du Lac. 
Fond du Lac (Wis.) Daily Commonwealth. 



The placing of a number of twenty-four sheet 
posters, undoubtedly the finest productions of the 
lithographers' art ever produced in this country, in 
various locations in Fond du Lac Tuesday evening 
and to-day, has attracted much attention and favor- 
able comment. The poster, which is 9% feet In 
height and 21 feet in length, is done in twelve colors 
and it comprises an historically correct reproduction 
of "The Nativity." 

The iKJsting of this splendid picture In Fond du 
Lac and in the cities throughout the United States 
and Canada at this time makes a brief story of the 
history of a notable uplift movement which has thus 
been launched by the Poster Advertisement Associ- 
ation, with members scattered throughout the United 
States, its island possessions and Canada, extremely 
interesting. 

It was at the Atlantic City meeting of the asso- 
ciation .July last that the movement had its in- 
ception in an address by ,Joe Chappie, the well- 
known magazine publisher. Mr. Chappie suggested 
that the poster men of the country had it within 
their power to render an invaluable service to hu- 
manity by producing and displaying on the poster 
boards some beautiful pictures that would inspire 
men to better living. This suggestion was quickly 
grasped by members of the association, and a com- 
mittee appointed to carry out the idea at ihe earli- 
est possible date. 

The committee took up its work at once and 
decided to produce two pictures, the first to be of 
a religious nature and to be posted prior to Christ- 



Referring again to the Christmas posters on our 
billboards, which have won such universal praise for 
the pleasure they have given and the altruism they 
demonstrate, I learn that this is not the end, but 
that the business concern which put them up is 
going ahead with other posters of a public-spirited 
nature. We may shortly look to see in place of 
the Christmas poster one depicting the life of Gen- 
eral Grant. Others will follow in turn, and we shall 
have an opportunity to mention, when the time 
comes, the men who are thus giving of their sub- 
stance to the general uplift. 
Fall Rlvfr (Mass.) News. 



POSTERS USED IN NEW UPLIFT MOVEMENT. 



'The Nativity" to Be Depicted as Christmas Message — 

Magnificent Poster in Twelve Colors Will Adorn 

Billboards from Woodside to Port Washington 

— Plan Has Clerical Endorsement. 



In line with the progressive policy of the Poster 
Advertising Association, which has inaugurated a 
countrywide "uplift movement." McElroy Bros., the 
Flushing poster advertising concern, has arranged 
to display large and beautifully colored posters ol 
"The Nativity," and to-day James L. McElroy noti- 
fied the pastors of Flushing churches of the plan 
which has the support of clergymen throughout the 
country. 

Needless to say, there is no advertising of any 
description connected with the poster, which depicts 
the birth of Christ. It is nine feet high and twenty- 
one feet long, produced in twelve colors, and is said 
to be the last word in lithographic art. 

The posters, will be placed at twenty-five con- 



(8o) 



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EDUCATIONAL POSTERS 



splcuous places between Woodside and Port Wash- 
ington. Mr. McElroy explained today that It was 
the first step in a movement to utilize the immense 
pictorial appeal of posters in a way which will 
make men better by turning their minds to noble 
and inspiring thoughts. After the holidays an im- 
mense poster, illustrating the life and achievements 
of Gen. U. S. Grant, will find place on the McElroy 
boards. It is designed to stimulate the patriotism 
of the youth of the country. It -will show Grant 
In his humble cottage home, following the pursuits 
of a country boy in poor circumstances. A large 
center panel will show Grant at the height of his 
military career receiving the Grand Army of the 
Republic; and a third panel will show him at the 
zenith of his fame as president of the United States, 
with the nation's capitol in the background. 

"This is what one poor boy accomplished. What 
are you doing with better opportunities?" will run 
the legend along the bottom of the poster. 

The poster of "The Nativity" is a magnificent 
example of the lithographic art. The "old, but ever 
new, story" of the birth of Christ will be brought 
home to the people this Christmas season with new 
force and from it the real spirit of Christmas time 
will reach out to touch many who do not attend 
church services. 
Flushing (N. T.) Daily Times. 



THE MYSTERY EXPLAINED, 



Lithographs of "The Nativity" on Pittsfield Billboard* 

Part of Uplift Campaign — Are In Many Cities — 

Handsome Pictures of Babe In the Manger of 

Every City Over 3.000 — Would Cost 

About $35,000. 



Pittsfield and other cities of the United States 
awoke last week to a new unique manifestation of 
the Christmas spirit. They saw on hundreds of bill- 
boards a finely executed lithograph of "The Na- 
tivity." The picture is twenty feet long by nine 
feet high and the only lettering upon it is this 
simple message to the children: 

"Ask your Sunday-school teacher to tell you the 
Btory." 

In a panel of the frame Is pictured a brass plate, 
bearing the text from the second chapter of the 
Gospel according to St. Matthew, upon which the 
picture Is based: 

"And when they were come into the house, they 
saw the young Child with Mary, His mother, and 
fell down and worshiped Him." 

Pittsfield has these posters on the more prominent 
of Its billboards and they have caused inquiry as to 
the source of the pictures. The posters were placed 
In position by the Fitch Advertising Company at the 
Instigation of the Poster Advertising Association, a 
national organization covering this country and 
Canada. At a convention of the Association in At- 
lantic City last summer a movement was started to 
do something for the uplift of humanity. 

The movement resulted in the appointment of an 
educational committee, which decided upon the 
Christmas season as the time to do the work. State 
Sunday-school organizations were communicated with, 
and the idea of posting pictures of "The Nativity" 
was evolved. The entire expense of the work Is 
being borne by members of the national organization, 
and it is estimated the cost would be about $25,000 
had any individual or local organization attempted 
to do the work. 

The poster is the production of Edward Volkert, 
artist of the United States Printing & Lithographing 
Company of Cincinnati, who has blended the ideas 
of the old masters and added a touch of his own 
genius. The wise men of the East are seen kneeling 
before the infant Jesus, held in the arms of His 
mother, Mary, and surrounded by the humble occu- 
pants of the stable. 

The lithograph is executed in twelve colors, and has 
been pronounced by experts one of the finest speci- 



mens of lithographic art ever produced on such a 
large scale. The pictures, which will remain on the 
billboards until after Christmas, have been posted 
in every city of the United States and Canada hay- 
ing a population of more than 3,000. 

rittslleld (Mass.) Sunday Call. 

CAMPAIGN STARTED BY POSTING SERVICE. 



Unique Scheme Being Worked Out on Billboards — Larga 

Posters of the Nativity of Christ Placed on 

Billboards Throughout Country. 



What is unquestionably one of the most unique 
campaigns ever staged in the country for the general 
uplifting of the morals and education of the people 
is that recently begun by the Iowa Posting Service 
throughout the territory where that concern's bill- 
boards are placed. 

On a large number of the billboards in Muscatine 
may be seen a large poster of the nativity of Christ. 
In a brief explanation printed below the picture, it 
is suggested that you "ask your Sunday-school 
teacher to tell you the story." 

Charles Salisbury, Sr., local manager for the serv- 
ice, stated this morning that the posters now In 
evidence are but the first of many which will be 
placed before the public within the next few months. 

Among the subjects which will be treated are his- 
torical ones, and the lives of Lincoln and Grant will 
probably follow the Biblical pictures now on the 
billboards. 
JIuscatine (la.) Journal. 

BILLPOSTERS TO TEACH BIBLE. 



On the billboards In Fort Smith there has ap- 
peared in the past few days a beautiful poster In 
colors of the nativity of Christ. The poster bears no 
advertising. Beneath the picture of the Infant Christ 
and Mary, His mother, and the adoring shepherds 
and wise men, is a Bible text, and in small letters at 
one side is the sentence, "Ask your Sunday-school 
teacher to tell you the story." 

Many people who have noticed the poster have 
thought that some religious society pays for the 
posters and the work of posting them on the bill- 
board. But the society responsible for the posters is 
the American Poster Advertising Association. Each 
month for a year, beginning with December, a differ- 
ent poster will appear on the boards. 
Ft. Smith (Ark.) Record. 

BILLPOSTERS FEEL CHRISTMAS SPIRIT; HELP 
SPREAD IT. 



All Over Country "Nativity" Is Placed on Boards — 
Dermer Posts Them Here. 



People passing the Airdome, Central avenue and 
Tenth street, have been surprised to-day to see a big 
poster, 9x21 feet in size, bearing a reproduction In 
twelve colors of the famous painting, "The Nativity." 

In a letter to the clergy of the city, W. P. Dermer, 
billposter, says the poster is an expression of good- 
will on the part of the Poster Advertising Associa- 
tion, a national body that has spent several thousand 
dollars in getting the poster out. The sole Idea, Mr. 
Dermer says in his letter, is to begin an "uplift 
movement." 

Mr. Dermer's letter to one of the local clergymen 
follows: 

Dear Sir: — We call your attention to a matter 
which we know will have your most cordial Interest 
and approval. 

The poster advertising Interests of America desire 
to inaugurate an "uplift movement for the good of 
humanity," utilizing the immense pictorial appeal 
of posters In a way which shall make men better by 
turning their minds to noble and inspiring thoughts. 

As a result of this desire, there will be displayed 



(8i) 



EDUCATIONAL POSTERS 



on the poster boards, not later than December 11, 
In practically every city and town of importance in 
America, a great poster masterpiece, nine feet high 
and twenty-one feet long, depicting the birth of 
Christ. Needless to say, there is no advertising of 
any description connected with this beautiful picture. 

The entire cost of these wonderful posters, which 
are produced in twelve colors, and the cost of the 
space which they will occupy, is donated freely by 
members of the Poster Advertising Association, Inc., 
which has the uplift movement in hand. 

At this season of the year, above all others, it is 
felt that no more inspiring subject can be placed 
before the people than "The Nativity." It is a first 
step in this important movement and we trust that 
you will be in accord with it. 

We want you to feel that we have no ulterior mo- 
tive, but that we want to contribute our mite to the 
spiritual uplift of humanity. 

We feel that this "old, but ever new, story" will be 

' brought home to the people this Christmas season 

with new force, while in addition even those who do 

not attend divine service will be reached by this 

wonderful picture. 

Yours truly, 

Wjr. P. Dkrmeb. 
Fort Dodge (la.) Messenger. 



BILLBOARDS FOR RELIGIOUS USAGE. 



Billboard i)osters to illustrate religious events and 
educate the jieople, as they ride or walk the streets, 
are being attempted here. The Poster Advertising 
Association, of which P. P. Steketee is a member, 
has sent the first of a series that will be displayed 
here. 

On several of the billboards owned by Mr. Steke- 
tee in this city are now huge posters depicting the 
arrival of the wise men at the hostelry at Jerusalem 
in which the Savior was born and paying Him 
hostage. 

This special poster now being displayed in Mus- 
kegon measures twenty feet by nine feet, and is 
lithographed in eleven colors. It was designed by 
Edward Volkert of Cincinnati, O.. and was done under 
the direction of the Educational Bureau of the 
Posters' Association 

Next month the association will use a picture de- 
picting several of the most important scenes in the 
life of General U. S. Grant. 
MuskesJOM (Jlirti.) Times. 



BILLBOARDS FLAME WITH XMAS MESSAGE. 



National Association Spends $20,000 on Chiristmas Post- 
ers — Local Members Handle Without Ciiarge — 
Unique Instructive Campaign of Educa- 
tional Committee. 

According to a statement issued Tuesday by Man 
ager Charles I^edwith of the Meriden Billi>osting 
Company, there is a higher aim by the Poster Ad- 
vertising Association than the mercenary spirit of 
pure commercial advertising. Posters have been 
noticed around town in which various ])hases of the 
life of Christ were pictured with the injunction, 
"Ask your Sunday-school teacher to tell you the 
story." As an explanation of the scene, the artist 
depicted a text printed on the poster, taken from 
second chapter of St. Matthew, and this tells the 
story of the picture. 

Much comment has been created throughout Meri- 
den, as the iiosters have attracted universal notice, 
and many jieople have stated the same situation 
exists In New Haven, Hartford and other cities 
they had visited. The natural conclusion arrived at 
by these people was to the effect that some big 
piece of advertising was soon to be sprung on the 
public, and the religions posters were simply to 
start comment and attract the jiubllc's attention to 
the boards occupied by these posters. Manager l,ed- 
wlth. however, gives the authoritative reason why 



the billboards in Meriden and other cities have 
suddenly joined hands with the churches In spread- 
ing religious fervor, and much credit is reflected 
upon the national and local associations for this 
work. 

"It seems," said Manager I^edwith. "that in this 
age of commercialism it is quite startling to find a 
great business organization like the Poster Adver- 
tising Association devoting money toward a project 
which would result in any other end than a flow 
of money to the coffers of the association. This 
view has been pressed home on the association 
officials in various little ways and it was finally 
determined to prove to the public that even a cold 
advertising proposition could be turned into a chan- 
nel useful to public welfare without being so in a 
strictly material business way. 

"Therefore, the educational committee of the 
Poster Advertising Association decided to evolve a 
Christmas poster which would be in harmony with 
the spirit of the scene and, displayed prominently 
in every city in the country, proclaim the message 
of peace on earth, good-will to men in such a man- 
ner as has seldom been attempted before by any 
person or organization. And this Christmas poster 
was made up. at a cost to the association of $20,000, 
exclusive of the posting, which is done in all cities 
by the members, free of charge. It is a lithograph 
of twelve colors, and is declared by authorities to 
be one of the finest examples in that art ever seen 
in America or elsewhere. 

"It is the first of a series of posters intended to 
stimulate the young men and women of the coun-, 
try, and to cheer the old as well as to carry the 
message of hope and comfort to the unfortunate^ 
Early in the New Year, the association has notified 
me, a new poster will be made up, depicting the lifd 
of General Grant. It will trace his rise from lowly 
circumstances to the presidential chair and Is 
thought to be of such a nature as to stimulate the 
youth of to-day and preach the great sermon of 
'Go thou and do likewise.' " 
Meriden (Conn.) Morning Record. 



PICTURES ARE POSTED. 

Posters Put Lip by Company Free of Ctiarge- 
Religious in Character. 



On the large bilboards north of the Star-Courier 
building on Tremont street and near the elevator on 
Chestnut street there are now being shown some un- 
usually attractive posters entitled "The Birth of 
Christ," which are exciting comment. No advertising 
appears on the posters in any way, and the scene is 
distinctly a religious one. W. J. Empson, when inter- 
viewed regarding the posters, stated they were put 
up gratis by the Poster Advertising Association, and 
that all over the country these same jiictures are be- 
ing shown. The purpose of the pictures is to con- 
tribute to the general uplift, and all work connected 
with the iilacing of the iiictures is donated free by 
members of the association. The pictures are in 12 
colors and are the most beautiful obtainable. 

Another similar picture, which will be entitled 
"General Grant." is to be posted later in the season. 
It will be inspirational in nature and portray the 
more striking periods in the life of the great general. 
Kewanee (111.) Dally Star-Courier. 



On a large billboard just west of Haskell's shop, 
on Liberty street, is a large picture of the nativity 
of Christ, in beautiful art work. Manager Weatherby, 
with other prominent billboard system owners, are 
putting these pictures on their boards at this season 
to aid In the work of teaching Christianity. The 
picture has these words prominently disjilayed: "Ask 
your Sunday-school teacher about this |)icture." Mr. 
Weatherby should be complimented on his interest 
along this line. 
Mexico (Mo.) Evening I..edger. 



(82) 



EDUCATIONAL POSTERS 



BEAUTIFUL POSTERS A CHRISTMAS 
GREETING. 



Poster Advertising Association Posts Two Large Sheets 
of Savior's Birth. 



Perhaps you have observed the beautiful and ar- 
tistic posters on the billboard opposite the opera 
house and ou North First street. If you have, you 
probably joined in the wonder of the people as to who 
caused them to be jjosted and what they mean. It 
is learned that the posters are put out by the Poster 
Advertising Association, Inc., and Charles W. Ward, 
a member of the association, posted the two here. 
Simultaneously with the posting of the two here, the 
same posters were put up in four thousand cities in 
the United States. 

The poster portrays the finding of the Christ child 
by the three wise men, and the scene in the stable 
where the Savior was born. Under the poster is a 
line taken from Matthew 2:11, reading, "And when 
they had come into the house, they saw the young 
child with Mary, His mother, and they fell down and 
worshiped Him." Upon the poster also is printed the 
admonition to "Ask your Sunday-school teacher what 
it means." 

The posters are beautiful in design, and are put 
out by the association, not in the way of an adver- 
tisement, but as a Christmas greeting to the public 
from the association. It is a beautiful idea and most 
appropriate. The same association will put out an- 
other poster about the first of the year, also bearing 
an inspiring lesson to the young. 
Monmouth (111.) Review. 



LOCAL POSTER CONCERN AIDS IN NATION- 
WIDE MOVEIVIENT. 



An uplift movement for the good of humanity all 
over the country is being conducted by the Poster 
Advertising Association, Inc., of which Peter P. 
Steketee is the Muskegon member, by utilizing the 
immense pictorial appeal of posters in a way which is 
expected to make people better. 

In Muskegon and in practically every other city 
and town of importance throughout the United States 
have been placed, within the last few days, a poster 
masterpiece, nine feet high and 21 feet long, depict- 
ing the "Birth of Christ." 

The entire cost of these posters, which are pro- 
duced in twelve colors, is, including express charges, 
about $15,000, in addition to the space they occupy 
on the different local billboards. Mr. Steketee has 
put up five of the posters in Muskegon and two on 
his Grand Haven boards. These posters will remain 
on the boards for a month and will then be deplaced 
by a similar sized one, showing the different steps in 
the life of U. S. Grant, from the farmhouse to the 
President's chair. 

In the foreground to the right of "The Birth of 
Christ" poster, is the exhortation, "Ask your Sunday- 
school teacher to tell you the story." 
Muskegon (Mich.) Chronicle. 



HANDSOME CHRISTMAS POSTERS. 



Lancaster Shares in a National Movement. 



Widespread and favorable comment is being made 
over the action of the Lancaster Poster Advertising 
Association, of which Mr. Charles A. Yecker is pres- 
ident, in erecting at various points in the city six 
large twenty-four sheet posters, bearing handsome 
lithographs of "The Nativity." The posters bear the 
following inscription from the second chapter of St. 
Matthew: 

"And when they were come into the house, they 
saw the young child with Mary, His Mother, and 
fell down and worshiped Him." 

The posters also contain the inscription: "Ask 
your Sunday school teacher to tell you the story." 



The posters are located at Church and Shippen 
streets. West Vine near South Queen, Manor near 
West King, West King near Mary, Mulberry and 
,Iames and Lime and Lemon streets. 

The idea originated at the National convention of 
the Posters' Asociation at Atlantic City last summer. 
Some of the members suggested that with their ex- 
ceptional advantages for publicity they should do 
something in the way of uplift and education, and the 
Xmas posters are the first result of that idea. The 
Ijosters are the work of Edward Volkert, a Cincinnati 
artist, and they are beautifully executed. The ix)r- 
trait portrays the Virgin Mary, with the Christ Child 
in her arms, surrounded by the kneeling wise men 
and the villagers. These posters are being erected 
in every town in the United States and Canada of 
over 5,000 population. 
Lancaster (Pa.) Daily New Era. 



"THE NATIVITY" CHRISTMAS POSTER. 



To inaugurate an "uplift movement for the good 
of humanity," the Poster Advertising Association of 
America has fixed on a plan by which it hopes to be 
a factor in making men better and turning their 
minds to noble and inspiring thoughts as they go 
about their daily work. It is to be done through 
pictorial appeals in posters. 

The idea originated with the educational department 
of the association. The national association furnishes 
the posters and the local billposters' associations 
furnish the space on the billboards and place the 
posters. A local department may be found in almost 
every tow'n of any size In the country, and by this 
means it is the intention to simultaneously place be- 
fore the people pictures that will be an uplift to all 
who see them. 

Believing that as Christmas approaches, "The Na- 
tivity" would appeal to the Christian world, an order 
was given for this sub.iect. The poster was designed 
by Edward Volkner of Cincinnati, and is pronounced 
by critics to be the most wonderful and beautiful 
lithograph ever produced in this country. It is 9 by 
21 feet, and beneath the manger scene reads: "And 
when they were come into the house, they saw the 
child with Mary, His mother, and they fell down and 
worshiped Him." Two of these posters have been 
put up in Kalispell and will remain until after New 
Year's, when others will take their place. 
Kalispell (Mont.) Daily Inter Lalie. 



BILLBOARDS TELL STORY OF NATIVITY. 



Twenty-Four-Sheet Poster With Unusual Purpose — Six 

of Them in This City — Part of a IVIovement by 

the National Poster Advertising Association 

Which Embraces Every Town Over 

3.000 in Country. 



Six large billboards in various sections of the city, 
carrying a huge twenty-four sheet poster of a splen- 
didly executed lithograph of "The Nativity" with 
the simple wording "Ask your Sunday School teacher 
to tell you the story," awakened sentiment and caused 
much favorable comment throughout the city yes- 
terday. 

The posters are situated at Church and Shippen 
streets; South Queen and Vine; IManor near West 
King; West King near Mary; Mulberry and James 
and at Lime and Lemon streets. The posters were 
placed upon the boards by the Lancaster Poster Ad- 
vertising Company, of which Charles A. Yecker is 
the manager, and a part of a movement of the Na- 
tional Poster Advertising Association. On some of 
the posters in a panel of the frame is pictured a 
brass plate bearing the text from the second chapter 
of the gospel according to St. Matthew, upon which 
the picture is based: 

"And when they were come into the house, they 
saw the young child with Mary, His Mother, and fell 
down and worshiped Him." 

Last summer there was a convention at Atlantic 



(83) 



EDUCATIONAL POSTERS 



City of the Poster Advertisers' Association, a national 
organization covering this country and Canada. Dur- 
ing this convention a feeling took form that an or- 
ganization with such resources for publicity should 
do something to aid the uplift of humanity, something 
to inspire the young and the old. to build up the 
broken-hearted, and to help lead all men and women 
to a consideration of the higher life. 

So an educational committee was named, and the 
posters placed yesterday are the first result of its 
work. The posters are being placed in every city 
with a population of more than 3,000 in this country 
and Canada, the number allowed to each city being 
proportioned to its size. 

The entire expense of the work is borne by the 
members of the association. It would have cost at 
least $25,000 if any organization or individual had 
paid for it. 

The poster is the work of Edward Volkert, the 
artist of the United States Printing and Lithograph- 
ing Company of Cincinnati, who has made a beautiful 
blending of some of the ideas of the old masters 
and added a touch of his own genius to reproduce an 
exquisite and touchingly human portrayal of the most 
interesting incident in the life of Christ. The wise 
men of the East are seen kneeling before the infant 
Jesus, held in the arms of His mother, Mary, and 
surrounded by the humble occupants of the stable. 

The lithograph is executed in twelve colors, and 
has been pronounced by experts the finest specimen 
of the lithographic art ever produced on such a large 
scale. 

The pictures will remain on the billboards until 
after Christmas, and will doubtless be a potent aid 
in bringing to many minds an appreciation of the 
true significance of the holiday. 
Lancaster (Pa.) Jlorning News. 



BILLBOARDS SHOW BIRTH OF CHRIST. 



Part of Educational Campaign to Remind People of 
Christmas Significance. 



Large Christmas posters now seen on the local 
billboards, depicting scenes in the life of Christ, 
accompanied by the inscription: "Ask your Sunday- 
school teacher to tell the story," have caused hun- 
dreds to stop and gaze and wonder what they meant. 

The beautiful posters were placed on the boards 
by the Stoops Billjiosting and Advertising Company, 
in compliance with an order of the National Bill- 
posters' Association. They are in line with a move- 
ment for placing Christmas and educational signs 
on billboards all over the United States. Canada and 
other countries, launched by the educational commit- 
tee of the organization at the la.st meeting in Atlantic 
City, in July. The billboard pictures are also in line 
with a nation-wide educational and advertising move- 
ment among churches and Christian lay organiza- 
tions for the purpose of reminding people of the 
religious and holy significance of Christmas, which 
they claim has almost been forgotten in the lavish 
custom of exchanging presents. 

The hilll]oards are now showing the beautiful pic- 
ture of "The Nativity." after a design executed by 
Edward Volkert, of Cincinnati. The posters have 
been declared to he the finest examples of that art 
ever seen in America or elsewhere. 

The scene shows the baby Jesus in Mary's arms, 
while around Him. kneeling on the floor of the 
rude manger where He was born, are the Wise Men 
of the East, with their gifts of gold, silver, frankin- 
cense and myrrh. At one side of the manger, don- 
keys are eating hay, while out through the open door 
Is seen the star of Bethlehem, which guided the 
Wise Men to their destination. They were designed 
and printed entirely at tlie expense of the National 
Billposters' Association, and an enormous amount of 
money was expended in tliis direction. The bills 
have been apportioned to every city in this and the 
other countries having members of the association. 



Magnificent posters representing the nativity of our 
Lord are now on exhibition on the following streets: 
Chicago and Eighth, Eighth between Quay and the 
river, Washington and Seventeenth. 

The display of these pictures marks a new epoch 
in the history of billposting. There is absolutely no 
advertising attached to them; they represent simply 
an attempt to utilize the billboard for the uplift of 
the people, to impress upon the non-churchgoer the 
event which Christmas celebrates all over the world. 
These pictures are twenty-one feet long and nine feet 
high, they are lithographed in twelve colors, the art- 
ist is Mr. Volkert of Cincinnati, O., and the work is 
being done through the combined efforts of Mr. 
Henry Wullner, billposter, and the Poster Advertising 
Association. 

"Ask your Sunday-school teacher to tell you the 
story" read the motto on the poster. In the lower 
framework is a fac-similie of a brass plate, with the 
text from the second chapter of St. Matthew: "And 
when they were come into the house they saw the 
young child and Mary, His mother, and they fell down 
and worshiped Him." 
Manitowoc (Wis.) Daily News. 



According to H. F. Stoops, senior member of the 
Stoops Advertising Company and a member of the 
national association of billposters and advertisers, 
the launching of the educational sign movement by 
the association's committee of education was not for 
the purpose of advertising, but to help remind peo- 
ple of the spirit of Christmas. Later other posters 
will make their appearance, presenting scenes in 
the life of famous men for the purpose of educating 
youths and firing them with the spirit of emulation. 
The life of General Grant will appear in January. 

Mr. Stoops said that he had received numerous 
letters from the pastors over the city, setting forth 
their appreciation of the poster association's great 
movement for the uplift of humanity in this manner. 
He said that educators, pastors and men in all pro- 
fessions throughout the United States were falling 
in line and co-operating with the introducers of the 
novel educational movement. He predicted that it 
would only bo a short time until practically every 
country in the world would have these signs in their 
cities and towns. 
Chattanooga (Tenn.) News. 



BEAUTIFUL POSTERS. 



Are Put Up By Local Billposting Company. 



On four of the billboards in this city are posters 
more beautiful than any ever shown here. They are 
done in eleven colors and represent the scene at the 
birth of Christ. The wise men, the shepherds, the 
Christ child, the Virgin Mary, the Star of Bethlehem, 
the manger, etc., are portrayed. The poster bears 
the words, "Ask your Sunday-school teacher to 
tell you the story." The picture is attracting a great 
deal of attention and favorable comment. It was put 
up by Otis Bart, manager of the Noblesville Adver- 
tising Poster Company. 
Noblesville (Ind.) Enterprise. 



STORIES OF UPLIFT AND INSPIRATION TOLD 
ON BILLBOARDS. 



For one month preceding Christmas, 10,000 bill- 
boards covering the United States from coast to 
coast, have presented to the public a twelve-color 
picture of the birth of Christ. The only words ac- 
companying it, aside from a quotation from St. 
Matthew, were: 

"Ask your Sunday-school teacher to tell you the 
story?" 

This Is the first of a series of posters, bearing on 
moral and religious subjects and having nothing 
whatever to do with business matters, to be published 
by the Poster Advertising Association and placed on 



(84) 



EDUCATIONAL POSTERS 



the stands throughout the country. The decision 
to give space to such subjects was made at a meet- 
ing of the association in Atlantic City last July. 

Joseph Chapel addressed the association at that 
time, saying tha the committee had considered the 
matter and that it recommended the giving of the 
space. 

"The association immediately took the matter up, 
■with the novel and beautiful result that part of the 
posters throughout the country hereafter will adver- 
tise nothing, but will be constant reminders of moral 
subjects and right living," said M. Breslauer, vice- 
president of the Northern Display Company, in 
Minneapolis. 

Sixty posters in Minneapolis, 50 in St. Paul and 
about 600 in the state will be devoted to the new 
posters. 

"The Life of General Grant" is the subject for the 
January poster. Some of the subjects to follow are: 
"The Life of Napoleon," "Washington Crossing the 
Delaware," "Little Red Riding Hood" and "Robinson 
Crusoe." 
Minneapolis (Minn.) Tribune. 



THE FINAL RUSH ON THE STOREKEEPERS. 



People Who Neglected Shopping Until the Last Minute, 

Out In Force — Business Men Pretty Well Satisfied 

Here — Weatherby Posting Company Put up 

Splendid Picture on Billboards. 



The Christmas shoppers made their final rush 
upon the storekeepers this afternoon. Despite the 
time-honored admonition to shop early, many people 
neglected it until the last minute. They were obliged 
to take what was left, and the majority did so gladly. 

Many business men expect the biggest kind of a 
rush to-night. They expect that most everybody 
will have overlooked something or someone, and will 
make franctic efforts at eleventh-hour reparation. 

The majority of the business men are well satis- 
fied with the trade during the Yuletide season. It 
started out bad, but picked up in the last week or 
ten days. The jewelers are especially well satisfied. 

At the postofflce business is great, and there are 
few people in the city who would envy a mail car- 
rier to-day. The rush has been great for the last 
few days, but it naturally was greater to-day. The 
mail carriers also look forward to a busy Christmas 
morn. 

The police expected much business to-day, but so 
far have been sadly disappointed. Shoplifters, etc., 
are scarce here, although it has been reported that 
two men were picked for ?S and $10, respectively, in 
one of the larger stores. The men did not com- 
plain to the police, and refuse to discuss the matter. 

The Weatherby Posting Agency here has con- 
tributed some Christmas decorations to the town. On 
many of the boards in the city a poster masterpiece, 
nine feet high and twenty-one feet long, depicting 
the birth of Christ, has been put up. It Is part of a 
general movement all over the country to lend at 
stated seasons beauty to the much-abused billboard. 
Jefferson City (Mo.) Daily Post. 



"WHAT CHRISTMAS MEANS TO ME. 



By Rev. Presley P. Carson, First IMethodlst Church. 



hunch. ' 



"What does Christmas mean to me?" First of all, 
Christmas means to me just what I hope it means 
to everyone — a day of gladness, of good will, and a 
reverent regard tor the Christ whose birth we cele- 
brate on Christmas Day. Socially it is a feast of 
good things to eat and of blessed fellowships, of 
tome gatherings and an interchange of tokens of love 
and friendship. Religiously it is a festival, in which 
Christmas shines as the bright star of the season of 
Advent. 

So many Christmas days have enriched the flood 
of years since I was a little boy and hung up a 



stocking for Santa Claus that Christmas has come 
to mean a very blessed memory. Childhood days, 
the old home, boyhood friends, Sunday-school enter- 
tainments and the men and women whose lives helped 
brighten the Christmas time for me all along the 
years. And as I think of those who shall sit around 
the table on this Christmas Day, my heart includes 
the fellowship of other years. And the heart grows 
mellow with tender thoughts of those "we have loved 
long since and lost awhile." But I think of them 
faring on in the brighter glory of heaven, and it 
gives to life a heightened joy as I seek to make merry 
with my friends to-day. For Christmas is a season 
of fine fellowship's. I mingle with the children and 
the little tree grows big and bright, and its toys 
are vast treasures, and I find warmth and glow for 
my own heart in the sweet and radiant expectancy of 
the children. I go out into the world and touch 
elbows with the crowds that I may catch the Christ- 
mas spirit, and feel the thrill of this old world's 
nobler impulses, for this is the season when, to a 
large degree, selfishnes gives place to generosity. 

I take note of the new movement of "municipal 
Christmas trees," the beautiful pictures of Christmas 
of the billposters, and finding no advertisement, I 
begin to believe that Christmas is not going to be 
commercialized, but that it will finally be spiritual- 
ized. And then I follow in imagination the tokens of 
good-will, and the kindly, glad ministry of the "good 
fellows," and the general thoughtful provision every- 
where for the less fortunate of folks, and I exclaim 
with Tiny Tim, "God bless everybody!" 

Christmas is not only for me a memory, a fellow- 
ship, but also a meditation. My Christmas reading 
brings to me not only bright and beautiful Christmas 
stories, both old and new, but I find it enriched by 
the deep thoughts of some of the most gifted pens. 
I read again the inimitable Bible stories of the Christ 
Child. And in company with the shepherds and wise 
men of old, in my quiet meditations over Christmas 
embers, I find the reality of Christmas and its re- 
ligious significance to be a personal adoration of 
Christ, my Lord and King. 
Pana (111.) Palladium. 



AN ADORATION POSTER. 



Visit of Magi on New Bedford Billboards — Association 

of Billposters Putting Them Up — Beneath Them, 

"Ask Your Sunday School Teacher to 

Tell You the Story." 



On the billboard at the corner of Purchase and 
Elm streets, and on two other billboards at the north 
and west ends, have appeared for the Christmas sea- 
son huge posters bearing painted pictures of the 
adoration of the wise men at the manger at Bethle- 
hem. In small lettering beneath them is the text 
of the second chapter of Matthew, the eleventh verse, 
"And they came into the house and saw the young 
child with Mary, His mother, and they fell down 
and worshiped Him." Over at one side, in a little 
larger letters, are the words, "Ask your Sunday-school 
teacher to tell you the story." There are to be two 
others put up at the south end of the city by the 
Hathaway Advertising Company. These posters are 
being put up over the entire country by the Na- 
tional Billposters' Association as a donation from 
them to the success of the day. 
New Bedford (Mass.) Stand. 



NATIVITY PICTURES ON BILLBOARDS. 



The entire city of Davenport is to be billed with 
great posters, nine feet high and twenty-one feet 
long, depicting the birth of Christ, as the result of 
a determination upon the part of the poster adver- 
tising interests of America to display "The Nativity" 
pictures on billboards in every city and town of 
importance in the United States. 
Orion (III.) Times. 



(8S) 



E D U C A T I O X A L POSTERS 



TO BOOST RELIGION ON THE BILLBOARDS. 



Association Bears AM Epense of Printing and Poitlns 
for the Cause of Christianity. 



Persons who think that religion Is for InabecUes 
and women only will get a shock which will give 
them a proper conception of proportions when they 
see a picture displayed on the billboards of this city. 

This picture is the developed thougrht of an un- 
selfish association of men, who are trying to create 
a deeper religious sentiment throughout the country. 
The picture is that of the birth of Christ. It is a 
lithograph in twelve colors, and strikingly depicts the 
scenes around the birthplace of Jesus in Bethlehem. 
There is nothing on the picture of an advertising 
character, and all you see is the splendid colors, 
which compose one of the best poster pictures ever 
seen here. 

These pictures were produced and posted all over 
the country by the association, which is engaged In 
a nation-wide campaign in the interest of Christianity. 

The Poster Advertising Company is placing the 
lithographs in all of the principal cities of the coun- 
try on billboards in conspicuous places. The one 
here may be seen on the billboard opposite the 
postoffice. 

The cost of the posters and the space which they 
occupy was borne by members of the Poster 
Advertising Company. 
New Castle (Ind.) Times. 



POSTERS ON BILLBOARDS PICTURE "THE NA- 
TIVITY" AND CARRY CHRISTMAS LESSON. 



In the tri-cities and in other cities in this country 
and Canada, pictures of the birth of Christ and the 
adoration of the Magi have been jilaced on the bill- 
boards to add to the Christmas spirit that is abroad 
throughout the land. Th«se posters were hung a few- 
days ago by Charles T. Kindt, of the local posting 
service. Eeach bears the legend: "Ask your Sunday- 
school teacher to tell you the story." 

On fifty of the largest billboards in the tri-cities 
appear huge 24-sheet posters, bearing a wonderfully 
executed lithograph of the scene of "The Nativity." 
The picture measures twenty feet long by nine feet 
high. 

In a panel of the frame is pictured a brass plate 
bearing the text from the second chapter of the 
Gospel according to St. Matthew, upon which the 
picture is based: 

"And when they were come into the house, they 
saw the young child with Mary, His mother, and 
fell down and worshiped Him." 

Manager Charles T. Kindt, of the' Burtis, thus ex- 
plains the way it happened: 

Last summer there was a convention at Atlantic 
City of the Poster Advertisers' Association, a na- 
tional organization covering this country and Canada. 
During this convention a feeling took form that an 
organization with such resources for publicity should 
do something to aid the uplift of humanity, some- 
thing to inspire the young and the old, to build up 
the brokenhearted and to hel|i lead all men and 
women to a considoration of the higher life. 

So an educational committee was named, and the 
posters placed over the country are the first result 
of its work. The posters are being placed in every 
city with a population of more than 3,000 in this 
country and Canada, the number allowed to each city 
being jjroportioned to its size. 

The entire expense of the work is borne by the 
members of the association. It would cost at least 
$25,000 if any organization or individual had paid 
for it. 

The poster is the work of Edward Volkert, the 
artist of the United States Printing and Lithograph- 
ing Company, of Cincinnati, who has made a beauti- 
ful blending of some of the ideas of the old masters 
and added a touch of his own genius to produce an 



exquisite and touching human portrayal of the most 
Interesting incident in the life of Christ. The wise 
men of the East are seen kneeling before the infant 
Jesus, held In the arms of His mother, Mary, and 
surrounded by the humble occupants of the stable. 

The lithograph is executed in twelve colors, and 
has been pronounced by experts the finest specimen 
of the lithographic art ever produced on such a large 
scale. 

The pictures will remain on the billboards until 
after Christmas, and will doubtless be a potent aid 
In bringing to many minds an appreciation of the true 
significance of the holiday. 
Davenport (Iowa) Times. 



THE NATIVITY OF CHRIST SHOWN ON 
BILLBOARDS. 



Blilpoiteri Start fviovement for the Uplift of Humanity. 



Passers-by should stop to take more than a passing 
look at the billboard just in the rear of the Pike 
House and on the Fourth street front, also at the bill- 
board at the corner of Second and High street. 

On these two boards will be found beautifully col- 
ored lithograph reproductions of the great master- 
piece depicting the stable scene at the birth of Christ. 

In every city in the United States where there is a 
member of the Poster Advertising Association, simi- 
lar pictures were placed on the billboards yesterday. 

The Niles Poster Advertising Company, of which 
Judd Reese is the local manager, contemporaneous 
with the hanging of these artistic productions of the 
lithographer, have sent out a number of circular 
letters to the clergy and citizens, calling attention 
to these posters, and the reason for their display at 
this time. 

The poster association interests of America aim 
through the medium of these pictures to inaugurate 
an "uplift movement for the good of humanity," 
utilizing the immense pictorial appeal of posters in 
a way that will make men better by turning their 
minds to noble and inspiring thoughts. 

The posters are nine feet high and twenty-one feet 
long, and unmarred by the least hint of advertising. 

The entire cost of these wonderful posters, which 
are produced in twelve colors, and the cost of the 
space which they occupy, is donated freely by the 
members of the Posters Advertising Association, 
Inc., which has the uiilift movement in hand. 

At this season of the year, of all, it is felt that no 
more inspiring sul)ject can be placed before the peo- 
ple than "The Nativity." It is a first step in this 
important movement. 
Niles (Mich.) Daily .Sun. 



BEAUTIFUL POSTERS APPEAR IN CLINTON. 



In Clinton and in many other cities of this country 
and in Canada, pictures of the birth of Christ and 
the adoration of the .Magi were placed on the bill- 
boards to add to the Christmas spirit abroad through- 
out the land. Each bears the legend: "Ask your 
Sunday-school teacher to tell you the story." On 
many of the Clinton billboards appears the huge 
poster bearing a wonderfully executed lithograph of 
the scene of "The Nativity." The iiicture measures 
twenty-four feet long by nine feet high. 

In the panel of the frame is pictured a brass plate 
bearing tile text from the second chapter of the 
{!osi)el according to Saint Matthew, upon which the 
I)icture is based: 

".•\nd when they had come into the house, they 
saw the young, child with Mary, His mother, and 
fell down and worshipped Him." 

Last summer there was a convention at .Mlantic 
City of the Poster Advertisers' Association, a national 
organization, covering this country and Canada. Dur- 
ing this convention a feeling took form that an or- 
ganization with such resources for publicity should 
do something to aid the uplift of humanity, something 



(86) 



EDUCATIONAL POSTERS 



to inspire the young and the old, to build up the 
broken-hearted and to help lead all men and women 
to a consideration of the higher life. 

So an educational committee was named, and the 
posters placed over the country are the first result 
of its work. The posters were placed in every city 
with a poi)ulation of more than 3,0(10 in this country 
and Canada, the number allowed to each city being 
Iiroportioned to its size. 

The entire expense of the work is borne by the 
members of the association. It w-ould cost at least 
$25,000 if any organization or individual had paid 
for it. 

The poster is the w^ork of Edward Volkert, the 
artist of the United States Printing and Lithograph- 
ing Company, of Cincinnati, who has made a beauti- 
ful blending of some of the ideas of the old masters 
and added a touch of his own genius to iiroduce an 
exquisite and touching human portrayal of the most 
interesting incident in the life of Christ, The wise 
men of the East are seen kneeling before the infant 
Jesus, held in the arms of His mother, Mary, and 
surrounded by the humble occupants of the stable. 

The lithograph is executed in twelve colors, and 
has been pronounced by experts the finest specimen 
of the lithographic art ever produced on such a large 
scale. 

The pictures remain on the billboards after Christ- 
mas, and will doubtless be a potent aid in bringing 
to many minds an appreciation of the true signifi- 
cance of the holiday. 
Clinton (Iowa) Advertiser. 



COMMENDABLE ACTION. 



Was That of Furnishing Picture of Nativity. 



In Monday's Republican there was an article de- 
scribing the very beautiful lithograph, "The Nativity," 
which is to be found on the East Fifth street bill- 
board. The Poster Advertising Association has per- 
formed an act that is highly commendable, and that 
will prove an uplift to humanity by giving this very 
splendid picture to the public. It is advised that all 
come to the picture and study it well, and let it have 
its proper influence upon the heart and mind. It is 
also advised that Monday's article be read again and 
read by all. This article is the result of a motion 
passed at yesterday's session of the Ministerial As- 
ociation. A vote of thanks is herewith extended by 
the association to the Poster Association and to Mr. 
D. L. McClintock, the local representative. 

C. E. Geist, Secretary. 
Mount Carmel (III.) Republican. 



"THE NATIVITY" SHOWN ON BILLBOARDS IS 

FIRST STEP IN BILLPOSTERS' UPLIFT 

WORK. 

Benjamin W . Suydani, proprietor of the New 
Brunswick Billposting Company, is being thanked and 
praised for the display of the handsome lithograph, 
"The Nativity." on various billboards about the city. 
The putting up of this poster represents the first 
step in the uplift movement on the part of the Poster 
Advertising Association of America. 

The lithograph is a composite of various famous 
paintings, depicting subjects connected with the 
birth of Christ. It is not only an ingenious piece of 
composition, but is remarkable for its draughtsman- 
ship and coloring. It is done in eleven colors. 

In the foreground, to the right, are these words, 
as an exhortation to the children: "Ask your Sun- 
day-school teacher to tell you the story." On the 
lower framework is the fac-similie of a brass plate, 
with a quotation from the second chapter of St. 
Matthew, which tells of the visit of the wise men 
of the East to the stable in Bethlehem: "And when 
they were come into the house they found the young 
child with Mary, His mother, and fell down and 
worshiped Him." 



To stimulate the patriotism of the youth of the 
country and show what opiJortunities exist for them, 
no matter how humble their origin, another 24-sheet 
poster is to be issued, through the same channels, 
illustrating the life and achievements of General 
U. S. Grant. It will .show Grant, the boy, in his 
humble cottage home. A large center panel will 
present him at the height of his military career, and 
a third jianel will give a portrait of him as President 
of the United States, with the Nation's Capitol in the 
background. 

"This is what one |)oor boy accomplished; what 
are you going to do with your opportunities?" will 
run the legend along the bottom of this poster. The 
reproduction is in six colors. 

The suggestion that such a movement be started 
was made at the last annual convention of the Poster 
Advertising Association at Atlantic City. The idea 
met with instant favor and was endorsed enthusi- 
astically. 

"The motive is not to advertise any billposting con- 
cern or commercial interest of any kind," says Mr. 
Suydam, "but to show that the billposting fraternity 
has an interest in the welfare of humanity in general, 
as well as in the welfare of its individual members." 
New Brunswick (N. J.) Times. 



UNUSUAL POSTER. 



A large poster of unusual design and coloring has 
been placed on the billboard on Clark street, imme- 
diately south of the Light & Power Company's office. 
The lithographic work in eleven colors, with gold 
border, depicts the birth of the Christ child, and 
is being posted this week throughout the entire 
country by the Poster Advertising Company of the 
United States at their own cost. The lithograi)hing 
was done by the United States Lithographing Com- 
pany. Not a word of advertising appears on this 
beautiful work of real art, only a quotation from the 
book of Matthew and the suggestion to children to 
"Ask your Sunday-school teacher." The poster is 
ten feet in height and twenty-four feet long, and 
will be kept in good condition throughout the Christ- 
mas season as a silent reminder. Every minister 
and church worker in Moberly should make it a point 
to see this poster this week. 
Jloberly (Mo.) Evening Democrat. 



CHRISTMAS POSTERS. 



New Feature on the Billboards of Marlon. 



Thoroughly responsive to the popular demand for 
a "sane" Christmas, in which the spirit of the day 
may be brought within the grasp of the general pub- 
lic, the National Poster Advertising Association, 
through its various representatives, has taken upon 
itself a plan for the portrayal of the Yuletide spirit, 
by means of the billboards of the country, and Ma- 
rion, along with other metropolitan cities, in which 
the Poster Advertising Association is represented, is 
now receiving the beneficial infiuence of the Christ- 
mas posters. 

Christmas shoppers who have been on the down- 
town streets in the past tew days will recall the 
large posters on the E. L. Kinneman Company's 
boards. The birth of Christ, faithfully depjcted, ac- 
cording to the true story of the Bible, is shown to 
advantage, and the inscription, "Ask your Sunday- 
school teacher to tell you the story," has caused 
wholesome thought on the part of the younger genera- 
tion. The Poster Advertising Association, at the 
suggestion of its educational committee, has under- 
taken a nation-wide campaign tor the general uplift 
of humanity, and the Christmas posters now being 
shown are only one of the many good things planned 
by this enterprising association of publicity men. 

"The Birth of Christ" posters are twenty feet 
long and nine feet high, and are known as "24-sheets," 
lithographed in eleven colors. The work was de- 



(87) 



EDUCATIONAL POSTERS 



signed by Edward Volkert of Cincinnati, Ohio, and 
was manufactured by the United States Lithograph- 
ing Company of Cincinnati. Critics declare it is the 
most beautiful and wonderful lithograph ever made 
In this country, and Marion people who have seen 
it are of the same opinion. 

Every detail of the beautiful story of the birth of 
the Savior of the universe is show'u in the posters, 
which are to remain during the Yuletide season. The 
visit of the three wise men to the lowly manger 
In which the infant Jesus was born is forcefully 
portrayed, and they are seen in the act of bowing 
before the Virgin Mary and her Child, the anni- 
versary of whose natal day is celebrated as Christ- 
mas. The shepherds and their flocks may also be 
seen, and the entire surroundings are thoroughly, in 
sympathy with the spirit of the occasion. Billboards 
In the surrounding towns, and in fact in every city 
In the country in which the Poster Advertising Asso- 
ciation is represented, are similarly adorned. 
Marlon (Ind.) Chronicle. 



FINE PICTURES OF THE NATIVITY SHOWN IN 
MOUNT VERNON. 



Pedestrians here for several days have had their 
attention attracted to a large, beautiful poster on 
the billboard in Prospect avenue near the postoffice. 
A better place of prominence could scarcely have 
been chosen. The consequence is that thousands 
have enjoyed the picture, which is none other than 
"The Nativity." Few, however, have been able to 
account for its presence, as the poster contains no 
signs of being an advertisement. 

An explanation came to-day from W. W. Seeley, of 
the Mount Vernon Advertising Service. The poster 
is the first step in a nation-wide "uplift movement," 
which has been started by the poster advertising 
Interests of America. By using the immense pic- 
torial appeal of posters, it is aimed to make men 
better by turning their minds to noble and inspiring 
thoughts. 

Posters similar to that shown in Mount Vernon are 
being displayed in every city and town of importance 
in America. The poster measures nine feet high and 
twenty-one feet long, depicting the birth of Christ. 
There is no advertising of any description connected 
with the picture. 

The only printed words on the picture are these: 
"Ask your Sunday-school teacher to tell you the 
story," and a quotation from St. Matthew, telling 
of the arrival of the three wise men of the East. 
The picture shows the Mother and Child and the wise 
men and shepherds, who have fallen down to wor- 
ship. Outside the stable door is seen the star of 
Bethlehem. 

The entire cost of these wonderful posters, which 
are produced in twelve colors, and the cost of the 
space which they occupy, is donated freely by the 
members of the Poster Advertising Association, Inc., 
which has the uplift movement in charge. 

The Mount Vernon Advertising Agency has con- 
tributed toward the good work by donating the use 
of the billboard space here. 
Mount Vernon (N. Y.) Dally Argus. 



BILLBOARD RELIGIOUS INSTRUCTOR. 



The two greatest instructors have become the 
moving pictures and the billboards. A very short 
time ago the public schools and the newspapers were 
supposed to be the great teachers. But these have 
been supplanted. There is nothing that is not repre- 
sented in the "movies" and there is to be nothing 
not represented on the billboards. And everything is 
to be there. 

But a very short time ago these two strongest In- 
fluences of the moment were under suspicion, if not 
condemnation. Certain persons would not have then 
considered attending the "movies," and those same 
certain personB conducted campaigns against the bill- 



boards. These persons are not less righteous than 
they were, but the billboard and "movies" are more 
right than they were. 

The moving-picture show long ago seized upon the 
dramatic possibilities of Bible stories for "scenarios," 
until the youngster who went to the "movies" knew 
more about the Bible and knew it with more correct 
Imagination than the child who went to Sunday 
school; the climax came in the picture-drama, "From 
the Manger to the Cross," which was as religious and 
right, in detail and in spirit, as Tissot's paintings. 

The billboard is about to take upon itself the en- 
larged power of religious instruction. Not only the 
millions who sit in the seats of the 5 and 10 cent 
shows, but the millions and millions who ride and 
walk and run, are to read and see posters of Bible 
scenes and Bible verse 
Minneapolis (Minn.) Dispatch. 



BILLPOSTERS BEGIN RELIGIOUS CAMPAIGN. 



Sacred Pictures Gratuitously Displayed Here and Else- 
whiere by National Organization. 



A nation-wide campaign of billboard posters to lead 
people to churches has reached Minneapolis, accord, 
ing to an announcement to-day by M. Breslauer of the 
Northern Display Advertising Company. 

"Sixty posters, depicting in many colors the life 
of Christ, are being placed at prominent points In 
Minneapolis," Mr. Breslauer said, "and nearly 10,000 
like posters are being placed in cities throughout 
the United States. The posters are being erected 
by the National Poster Advertising Association, and 
will be replaced each month with other posters. The 
caption over the first poster is "Ask your Sunday- 
school teacher to tell you the story." The next 
poster will depict the life of General Grant from his 
boyhood to his rise to the White House." 

The object of the campaign. Mr. Breslauer ex- 
plained, is to arouse and inspire religious feeling, 
especially among young people. 
Minneapolis (Minn.) Journal. 



PEACE ON EARTH IS PROCLAIMED ON THE 
BILLBOARDS. 



Wonderful Llthograpii in Twelve Colors Shown by Quincy 
Poster Advertising Association. 



The message of "peace on earth, good-will to men" 
Is being proclaimed in and throughout the country 
by a poster depicting the birth of Christ. 

It is a wonderful lithograph, in twelve colors, and 
is declared to be the finest example of that art that 
has been seen in America or elsewhere. The design 
Is a composite of five of the most famous pictures 
of the birth of Christ, by the greatest painters ol 
their day and generation. 

The picture is set forth for the young people of 
this country, and it bears the legend: "Ask your 
Sunday-school teacher to tell you the story," to- 
gether with the text from the second chapter of St. 
Matthew, which describes the scene the artist has 
striven to depict. 

In this age of commercialism it is startling, a little, 
to find a great business organization like the Poster 
Advertising Association devoting a large sum of 
money to the uplift of humanity. 

Yet this poster was designed and made for the 
Poster Advertising Association at a cost of more 
than $200,000, exclusive of the posting, which is 
done by all the members free of charge. 

The Quincy Poster Advertising Association, of 
which W. ly. Busby is manager, have posted eleven 
of these beautiful posters. They are located at the 
C, B. & Q. depot, Wabash depot. Third and Oak, 
Third and Broadway, Ninth and Jersey, Tenth and 
Broadway, Twelfth and liroadway. Eighth and Ohio, 
Fifth and Cherry, Sixth and Cherry and Vermont, 
between Fourth and Fifth. These posters should be 



(88) 



EDUCATIONAL POSTERS 



seen by all, as It is the first of a series to stimulate 
the young men and women of the country, and to 
cheer the old, as well as to carry a message of hope 
and comfort to the unhappy and unfortunate. The 
Educational Committee of the Poster Advertising 
Association has evolved this Christmas poster, which 
Is attracting so much attention on all poster plants 
throughout the country, and will follow this up, early 
in the new year, with another wonderful poster 
depicting the life of General Grant, tracing his rise 
from lowly circumstances to the president's chair, 
as a stimulant to the youth of the country to "go 
and do likewise." 
Quincy (III.) Wig. 



MINISTERS READY FOR CHRISTMAS. 



It was unanimously voted to extend the thanks and 
gratification of the organization to Manager William 
Sprague, of the local billposting company, on the 
very noticeable improvement of the billboards of the 
city and vicinity. Some time ago the Ministerial 
Association went on record as being opposed to the 
general character of the bilboards of the city, claim- 
ing that the general idea demoralized the morals 
of the youth and was a detriment to the young folks 
of the city. 

The organization endorsed the movement of the 
kindergarten teachers of the city in securing the 
services of Dr. Stitt, who will deliver special lec- 
tures in Paterson. 
Paterson (N. J.) Daily Call. 



BILLSOARD CAMPAIGN. 



Handsome Religious Poster Displayed In this City. 



Large, handsome lithographs, depicting one of the 
great events of Bible history, have been recently 
displayed on Pekin billboards, and the posters have 
aroused great interest. They are beautifully colored 
In soft tints and form a striking billboard decoration. 
The fact that the posters have attracted much atten- 
tion is evidence that they have served the purpose 
for which they are intended. 

The posters are part of a religious campaign 
planned by the International Billposters' Union. The 
Idea originated at the annual convention in Atlantic 
City last summer to encourage the medium of the 
billboards' interest in the teachings of the Savior. 
A fund of $25,000 was set aside for the purpose. 

In each city covered by members of the union the 
religious pictures have appeared. Under each one is 
written: "Ask your Sunday-school teacher to tell 
you the story." 

Members of the International Sunday School Asso- 
cation have approved the' campaign. 
Peoria (III.) Star. 



CHRISTMAS CHEER ON BILLBOARDS. 



Wonderful Lithographs of "The Nativity" Displayed — 
Gigantic Co-operative Movement on Part of Bill- 
posters to Spread the Good-Will Spirit. 



At this time, when the Christmas spirit Is upper- 
most, even the billboards of the city are proclaiming 
the message of good cheer. They are doing it by a 
display of a beautiful lithograph of "The Birth of 
Christ." The picture, which is in eleven colors, is 
9 by 20 feet in size, and is a genuine work of art. 
Surrounding the picture is a white margin and there 
is no accompanying advertising material. Beneath 
the picture are these simple words, evidently ad- 
dressed to the children: "Ask your Sunday-school 
teacher to tell you the story." In the panel of the 
frame is pictured a brass plate bearing the text from 
the second chapter of the Gospel according to St. 
Matthew, upon which the picture is based: "And 
when they were come into the house, they saw the 
young Child with Mary, His mother, and fell down 
and worshiped Him." 



This Is the novel display that is to be found now 
on three of the billboards of the city. One is on Main 
street, just north of Castle street; another is on 
Lewis street, near the Williams Lumber Company, 
and the third is on North street, opposite the Hippo- 
drome Rink. So strikingly different are these pic- 
tures from the usual billboard displays that inquiry 
was made of Joe M. Brie!, the owner of the Geneva 
billposting plant, as to their purport. The inquiry 
unearthed a unique and widespread work to spread 
the Christmas spirit on a wholesale scale. Similar 
pictures are being shown in 5,000 other cities and 
towns of the country. They are being provided by 
the Educational Committee of the American Poster 
Advertising Association and are posted free by the 
local members of the Association. Absolutely no 
commercialism is associated with the undertaking, 
and it is simply a gigantic co-operative movement 
of the billposting fraternity to do their part in 
spreading the Christmas spirit abroad in the land. 

The picture was designed by Edward Volkert of 
Cincinnati, 0., and the paper was manufactured by 
the United States Lithographing Company of Cin- 
cinnati. Exclusive of the posting, which was done 
free by the local plants, the picture cost the Asso- 
ciation over $20,000. 

Discussing the picture, Mr. Briel said that he has 
also posted one of the pictures on his board in 
Seneca Falls, on Fall street, and also one on his 
plant in Lyons. He added: "This picture is the first 
of a series which the Association is to put out for 
the purpose of conveying a message of hope and 
comfort to the unhappy and the unfortunate. It is 
to be followed early in the new year with another 
wonderful poster depicting the life of General Grant, 
tracing his rise from lowly circumstances to the 
president's chair, as a stimulant to the youth of the 
country to 'go and do likewise.' " 
Geneva (N. Y.) Times. 



NATIVITY'S STORY WILL BE TOLD ON LOCAL 
BILLBOARDS. 



Lithographs to Fulfill Poster Advertisers' Desire to Up- 
lift Humanity — To Be Seen Here Tp-day. 



Trenton to-day will see a new and unique manifesta- 
tion of the spirit of "peace on earth, good-will to 
men," and the already awakened sentiment of the 
Christmastide will receive startling and wholly un- 
expected impetus in such a way as to cause wide- 
spread wonderment and inquiry as to its source. 

On twenty of the largest billboards in the city will 
be placed huge twenty-four sheet posters, bearing a 
wonderfully executed lithograph of the scene of 
"The Nativity." The picture measures twenty feet 
long by nine feet high, and the only lettering upon 
it is this simple message to the children of Trenton: 

"Ask your Sunday-school teacher to tell you the 
story." 

In a panel of the frame is pictured a brass plate, 
bearing the text from the second chapter of the 
Gospel according to St. Matthew, upon which the 
picture is based: 

"And when they were come into the house, they 
saw the young Child with Mary, His mother, and 
fell down and worshiped Him." 

The posters will be placed upon the boards of the 
Trenton Poster Advertising Company this morning. 

Manager Rosencrans of the local company will not 
have the time to explain in detail the meaning of this 
enterprise, so here is the way it happened: 

Last summer there was a convention at Atlantic 
City of the Poster Advertising Association, a national 
organization covering this country and Canada. Dur- 
ing this convention a feeling took form that an 
organization with such resources for publicity should 
do something to aid the uplift of humanity, some- 
thing to inspire the young and the old, to build up 
the broken-hearted and to help lead all men and 
women to a consideration of the higher life. 

So an educational committee was named, and the 



(89) 



EDUCATIONAL POSTERS 



posters to be placed to-day will be the result of its 
work. The posters are being placed in every city 
with a population of more than 3,000 in this country 
and Canada, the number allowed to each city being 
proportioned to its size. 

The entire expense of the work is borne by the 
members of the Association. It would have cost at 
least $25,000 if any organization or individual had 
paid for it. 

The poster is the work of Edward Volkert, the 
artist of the United States Printing & Lithographing 
Company of Cincinnati, 0., who has made a beautiful 
blending of some of the ideas of the old masters 
and added a touch of his own genius to produce an 
exquisite and touchingly human portrayal of the 
most interesting incident in the life of Christ. The 
wise men of the East are seen kneeling before the 
infant Jesus, held in the arms of His mother. Mary, 
and surrounded by the humble occupants of the 
stable. 

The lithograph is executed in thirteen colors, and 
has been pronounced by experts the finest specimen 
of the lithographic art ever produced on such a large 
scale. 

The pictures will remain on the billboards until 
after Christmas, and will doubtless be a potent aid 
in bringing to many minds an appreciation of the 
true significance of the holiday. 
Trenton (N. J.) Daily .State Gazette. 



BIG POSTERS SHOW NATIVITY OF JESUS. 



Artistic Reproductions of Famous Painting Displayed on 
Billboards, 



Four huge posters, reproductions of one of the 
famous paintings in the Louvre, Paris, have been 
put up on billboards in prominent locations of the 
city. The posters are sent out by the national asso- 
ciation of billposters and will remain on the bill- 
boards of all large cities for a month. The picture 
represents the nativity of Jesus Christ and is in 
twelve colors. 

Next month pictures of General Grant will be put 
up and ren^ain 30 days. There are five pictures in 
the series. 
Walla \Valla (Wash.) Union. 



CHRISTMAS PICTURES ADORN SIX BILL- 
BOARDS. 

Six immense Christmas pictures are on display on 
Topeka billboards. The pictures, in twelve colors, 
are nine feet high and twenty feet long. They illus- 
trate the Bible verse, "And when they were come into 
the house, they saw the young Child with Mary, His 
mother, and fell down and worshiped Him." The 
words. "Ask your Sunday -school teacher to tell you 
the story" are also printed on the posters. The 
Poster Advertising Association is bearing the ex- 
pense of the pictures, which are located on the Craw- 
ford Billposting Company's boards at Tenth and Ty- 
ler, Eighth and Van Buren, Tenth and Kansas ave- 
nue. North Kansas avenue, near Fairchild street, and 
Saywell, near Kansas avenue. 
Topeka (Kan.) Capital. 



•THE NATIVITY OF CHRIST" SHOW/N IN FINEST 
POSTER SEEN IN TROY. 



Work Is Most Artistic and Attracts Wide Attention. 

The message of peace on earth, good-will to men 
is being proclaimed in and throughout the country 
by a poster depicting the birth of Christ, which was 
placed by Guy Brannan. 

It Is a wonderful lithograph in twelve colors, and 
is declared to be the finest example of that art that 
has ever been seen in America or elsewhere. The 
design is a composite of five of the most famous 



pictures of the birth of Christ, by the greatest 
painters of their day and generation. 

This picture is set forth for the young people of 
the country, and it bears the legend: "Ask your 
Sunday-school teacher to tell you the story," together 
with the text from the second chapter of St. Matthew, 
which describes the scene the artist has striven so 
well to depict. 

In this age of commercialism It is startling, a little, 
to find a great business organization like the Poster 
Adv'ertising Association devoting a large sum of 
money to the uplift of humanity. 

Yet this poster was designed and made for the 
Poster Advertising Association at a cost of more 
than $20,000, exclusive of the posting, which is done 
by all the members free of any charge. 

It is the first of a series of posters intended to 
stimulate the young men and women of the country, 
and to cheer the old, as well as to carry a message 
of hope and comfort to the unhappy and the 
unfortunate. 

The Educational Committee of the Poster Advertis- 
ing Association has evolved this Christmas poster, 
which is attracting so much attention on all poster 
plants throughout the country, and will follow this 
up, early in the new year, with another wonderful 
poster depicting the life of General Grant, tracing 
his rise from lowly circumstances to the president's 
chair, as a stimulant to the youth of the country to 
"go and do likewise." 
Troy (Ohio) Daily News. 



BILLBOARDS AND FILM. 



It was a fine thing the billposters did when they 
cleared space for beautiful illustrations of the story 
of the manger, with the hint that the school teacher 
or the Sunday-school teacher could tell an interesting 
story about it. With exceptions that we fondly hope 
are few, grown-ups are commonly familiar with this 
story and they may forget at times that children 
have to hear it for the first time on some occasion. 
The Bible has done so much for literature, particu- 
larly for the drama, that one must regret the present- 
day neglect of its treasures as a story book. It has 
not been long since Christmas without a manger 
and carols would have been a rarity in any church. 
Christmas observance has been throwing off more 
and more of its religious character. In exchange 
there has been a praiseworthy development of the 
all-human aspects of the day and many people are 
learning for the first time the joys of giving. But 
the churches are neglecting one of their best oppor- 
tunities to present Christian truth in its most charm- 
ing aspect when they fail to give the tots of the 
Simday school the milk of doctrine in visual form. 
And where are there prettier stories to be found 
than in the Gospels? 
Knoxville (Tenn.) Sentinel. 



BILLPOSTERS AID MORALS. 



Put Up Picture of Nativity and Will Follow It With 
Others. 



"They are 'the contribution of the billposters to 
efforts to influence the children of the land for 
their moral good." 

That is the way in which George W. Rife of the 
Baltimore Billposting Company answered yesterday 
a question as to who was responsible for the 
beautiful posters depicting the birth of Christ which 
have been seen on the billboards throughout the 
city. Further explaining the purpose of the posters, 
Mr. Rife said: "They are the first of a series. 
This picture representing the ,\ativity went up in 
every city in the land in which there is a billposter 
at the opening of the holiday season. In a month 
or so the next picture will be placed on the boards. 
It will represent incidents in the life of General 
Grant. It will show him as a boy splitting rails 
and driving horses behind the plow, as the com- 



{'jo) 



EDUCATIONAL POSTERS 



mander of the Federal armies and then as Presi- 
dent of the United States. Other pictures will fol- 
low. Each will stay on the boards about a month. 
The series will continue indefinitely. 

"The picture of the Nativity has attracted much 
attention and we have received many letters from 
clergymen commending it. One church had a bill- 
board placed on its lawn especially to put this 
poster on it. We have given copies of it to 10 
churches in Baltimore which asked for It. Fifty 
were allotted to this city. Of these, 40 have been 
put on the billboards. 

"The decision to display the posters was reached 
by the National Poster Advertising Association at 
its last annual convention. That organization pays 
tor the picture and the billposters give the space." 
Baltimore (Md.) Sun. 

NEW PICTURES FOR BILLBOARDS. 



Sacred Scene on Local Walls Excites Curiosity. 



A good deal of curiosity has been aroused by 
the appearance on the billboards of the city of a 
large colored poster showing a sacred scene. This 
one represents a view- of the manger at Bethlehem, 
the wise men and the birth of Christ. There has 
been much wonder as to the purpose of this poster, 
among others .^dvprtising soap and cosmetics, Irish 
cleanser and vaudeville performances. The expla- 
nation is that it has been placed before the public 
for the good it will do. It was the Christmas 
offering of the NationTl Poster Advertising Associa- 
tion, which at its annual meeting last summer ap- 
propriated $2.5.000 for such work. These posters, 
twenty feet by nine in size, have been put up in 
every town in the country above 3,000 in popula- 
tion. The idea was to show some regard for the 
moral and religious sentiment of every community. 
Fremont (Neb.) Tribune. 



PICTURE OF CHRIST ADORNS BILLBOARDS. 

Appearance of lithographs bearing the picture of 
Christ on billboards in Waukegan and along the 
railway lines in Lake County brought to light yes- 
terday a novel religious educational campaign by the 
International Billposters' Union. 

The campaign was planned at the annual conven- 
tion of the billposters' union in Atlantic City last 
summer to encourage, through the medium of the 
billboards, interest in the teachings of the Savior. 
A fund of $25,000 was set aside for this purpose. 

In each city "covered" by the members of the 
billposters' union the Christ pictures have appeared. 
Under each one is written, "Ask your Sunday-school 
teacher to tell you the story." 

Members of the International Sunday School Asso- 
ciation have approved the campaign. 
Waukegan (111.) Gazette. 



POSTER HAS MESSAGE OF CHRISTMAS CHEER. 

Beautiful Pictures of "The Nativity" Are Placed In 
Furthering Uplift Movement. 



Although hundreds of Terre Haute residents are 
admiring the great poster masterpieces, nine feet 
high and twenty-one feet long, recently placed on the 
billboards, depicting the birth of Christ, they do not 
realize the magnitude of the uplift movement started 
by the poster advertising interests of this country. 
Throughout the country and in every city of any im- 
portance and size similar posters have been placed 
on the billboards. 

In Terre Haute J. M. Dishon, city billposter, has 
placed the large and beautiful pictures in the fol- 
lowing locations: Opposite the Filbeck Hotel, oppo- 
site the Star Building, opposite the First Methodist 
Church on South Seventh street; Varieties billboard 
on South Eighth street; on Sixth street, between the 
Big Four and Vandalia railroads; Seventeenth street 



and Wabash avenue; Sixth street and Big Four drug 
store, and Eleventh and Ash streets. 

The advertising interests of the country desire to 
inaugurate an uplift movement for the good of 
humanity, and as a result of this desire have dis- 
played on the poster boards the beautiful posters. 
The entire cost of these wonderful posters, which 
are produced in twelve colors, and the cost of the 
space which they occupy is donated by the members 
of the Poster Advertising Association, which has the 
uplift movement in hand. 

At this season of the year, above all others, no 
more inspiring subject can be placed before the people 
than "The Nativity." It is the first step in this 
important movement and the Association feels that 
the old, old Christmas story will be brought home to 
the people this Christmas season with a new force, 
while, in addition, even those who do not attend 
divine services will be reached with this wonderful 
picture. 
Terre Haute (Ind.) Star. 



"THE NATIVITY." 



During the past week there have been placed 
upon the billboards at Eighth and Main streets, 
and at Eleventh and Main streets, great poster 
masterpieces, it feet high and 21 feet long, depict- 
ing the birth of Christ. There is no advertising 
of any description connected with this beautiful 
picture. The entire cost of these wonderful posters, 
which are produced in 12 colors, and the cost of 
the space which they occupy, is freely donated by 
the members of the Poster Advertising Association. 

The poster advertising interests of America de- 
sired to inaugurate an "uplift movement for the 
good of humanity," utilizing the immense pictorial 
appeal of posters in a way which will make men 
better by turning their minds to noble and inspir- 
ing thoughts. 

As a result of the desire these masterpieces are 
displayed this month on poster boards in practi- 
cally every city and town of importance in America. 

The Young Women's Christian Association is 
thoroughly in accord with this important movement 
for the spiritual uplift of humanity, and the Little 
Rock .Advertising & Posting Company is to be con- 
gratulated on their effort to bring home to the 
people this Christmas season with new force this 
"old, but ever new, story." 
■. W. C. A. News, Little Rock. Ark. 



CHRISTMAS BILLBOARD. 



Beautiful Bible Scene Sliown on the Payton Service 
Billboards. 



The Payton service billboard at the northeast 
corner of the square carries a beautiful Christmas 
picture of the adoration of the Christ by the wise 
men. This is posted by :\lr. Payton out of defer- 
ence to the season and without remuneration from 
any source. The billboard association of the cou- 
try has arranged for these pictures to be on the 
billboards of many cities, which is a thoughtful act 
for the Christmas season. 
Centreville (Iowa) lowe^ian. 



POSTER PICTURE OF "THE BIRTH OF CHRIST." 



The message of peace on earth, good-will to men 
is bein.g proclaimed in and throughout the country 
by a poster depicting "The Birth of Christ." It is a 
lithograph in twelve colors, and is declared to be the 
finest example of that art ever seen in America or 
elsewhere. The design is a composite of five of the 
most famous pictures of the birth of Christ, by the 
greatest painters of their day and generation. This 
picture is set forth for the young people of the 
country, and it bears the inscription, "Ask your 
Sunday-school teacher to tell you the story," together 
with the text from the second chapter of St. Mat- 



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EDUCATIONAL POSTERS 



thew, which describes the scene the artist has striven 
so well to depict. 

This poster was designed and made for the Poster 
Advertising Association at a cost of more than $20,- 
000, exclusive of the posting, which is done by all 
the members free of any charge. It is the first of 
a series of posters intended to stimulate the young 
men and women of the country, and to cheer the old, 
as well as to carry a message of hope and comfort 
to the unhappy and the unfortunate. The Educa- 
tional Committee of the Association has evolved this 
Christmas poster, which is attracting so much atten- 
tion on all poster plants throughout the country, 
and will follow this up, early in the new year, with 
another poster depicting the life of General Grant, 
tracing his rise from lowly circumstances to the 
president's chair, as a stimulant to the youth of the 
country to "go and do likewise." 
Paterson (X. J.) Daily Call. 



ADVERTISING CHRISTIANITY. 



A novel method of promoting the work of Chris- 
tion uplift has been introduced in Terre Haute by 
means of large poster reproductions of the noted 
painting, "The Nativity." The posters appear on 
billboards at the Varieties, the First Methodist 
Church, Seventh and Popular streets, Sixth street 
and Big Four Railroad, Seventeenth street and 
Wabash avenue and other places. 
Terre Haute (Ind.) Herald. 

"THOSE BEAUTIFUL PICTURES." 



Lesson for Sunday Morning at St. Paul's. 



"The Conquest of the Child" will be the theme for 
Sunday morning at St. Paul's Lutheran Church on 
William street, opposite the Gazette and Bulletin 
Building. Likely more people are thinking of the 
birthday of Jesus this year than ever before, and 
one of the contributing causes is the very beautiful 
picture of "The Nativity," which has this week ap- 
peared on the billboards. This act of the billposting 
company deserves the commendation of all Christian 
people, especially in view of the spirit of it dis- 
closed in a letter to the ministers of the city, which 
says, among other interesting things, "We want to 
contribute our mite to the spiritual uplift of human- 
ity." This act of the local company will be made 
the subject of comment in the morning sermon. 
Wllliamsport (Pa.) Gazette and Bulletin. 

CHRISTMAS PICTURES ON THE BILLBOARDS. 



A poster reproduction of "The Birth of the Christ" 
has been placed on the poster boards of J. M. Dishon. 
Dishon is carrying out the plan that billposters are 
carrying out in other cities. The poster masterpiece 
is nine feet high and twenty-one feet long. The 
picture has been attracting much attention. 
Terre Haute (Ind.) Post. 



CHRISTMAS POSTERS. 



Two Handsome Sheets Are Placed on Local Billboards. 



Two beautifully lithographed Christmas posters of 
the size known to the billposting trade as 24 sheets, 
being the full height of a billboard and nearly twice 
as long as high, were i)laced in prominent positions 
by A. F. Mayer yesterday. One is on First street, 
opposite the Commercial Hotel, the other on Main 
street, between Sixth and Seventh streets. 

These posters are Mr. Mayor's Christmas gift to 
the city, having been purchased by him through the 
Billposters' Association. They contain no advertis- 
ing whatever, the only printing being a scriptural 
title and the admonition to "Ask your Sunday-school 
teacher to tell you the story." 

The picture, which Is in twelve colors, represents 
the visit of the three wise men from the Kast to the 



Infant Christ, at the exact instant described in Mat- 
thew 2:11, as follows: "And when they were come 
Into the house, they saw the young Child with Mary, 
His mother, and fell down and worshiped Him." 

Many expressions of delight were heard from differ- 
ent citizens who saw the posters, as no such works 
of art were ever before placed on the local billboards. 
Even the most chronic billboard hater could find no 
fault with these pictures. 
Watertown (Wis.) Daily Times. 



BIRTH OF CHRIST PICTURE. 



A picture portraying the birth of Christ has been 
placed on the billboard just north of the Langford 
Furniture store, an idea which is being carried out 
under the supervision of the National Billposters' 
Association. Elbert Payton has charge of the work 
here. The association has joined the human uplift 
association and will hill the nation with posters. 
Following the birth of Christ, other educational 
pictures will be placed on the billboards. The 
movement by the association is commendable and 
is receiving words of praise locally from all direc- 

tlOUB. 

Centreville (Iowa) Citizen. 



THE WISE MEN. 



The putting upon a billboard a picture of the 
"Wise Men' bringing their gifts to Jesus was In 
Itself a gift that held its frankincense. In the 
rusli of the holiday season the true meaning of 
Christmas is often forgotten, and it was a beautiful 
thought to place in the very heart of the city's 
trading a picture of the Christ child. 

Very lovely are the legends that cluster about 
Santa Claus, but we need to remember that all of 
the beauty that there Is in this personality had its 
birth in Jesus, and so this picture upon a city bill- 
board has spoken to a thousand hearts the Christ- 
mas messages that the birth of Jesus In the hearts 
of men has brought to the world its richest gifts, 
and that the wise men of all time are those who, 
following the star of faith, find In Jesus the world's 
greatest servant the world has known. 
Laconia (N. H.) News and Critic. 



SPREAD CHRISTMAS SPIRIT BY POSTERS. 



Large Lithographs on City Billboards Depict "Tho 
Nativity" — Campaign of Education. 



Large lithographs In a variety of colors, depleting 
the nativity, have been placed on billboards by the 
Wllliamsport Poster Advertising Company. These 
pictures, showing the birth of Christ and the visit 
of the magi, have been placed In every town and 
city In this country and Canada where the population 
Is over three thousand. The spread of the Christmas 
spirit by posters is being done under the auspices 
of the National Poster Advertising Association. 

This remarkable piece of lithographic art has been 
painted in twelve colors by Edward Volkert. Each 
poster bears the legend: "Ask your Sunday-school 
teacher to tell you the story." In a panel of the 
frame is the following text taken from the Gospel 
according to St. Matthew, the second chapter: "And 
when they were come into the house, they saw the 
young Child with Mary, His mother, and fell down 
and worshiped Him." 

The Christ Child Is pictured in the arms of Mary, 
and In the dim light of the room are seen the wise 
men. The door Is ajar and in the distance Is seen 
the bright star of Bethlehem, which they followed In 
the night to the place where Christ was born. 

The poster will be followed next month by an 
excellent lithograph of President U. S. Grant, which 
win be distributed by the local company on several 
of the billboards in the city. This idea of the Na- 
tional Association Is for the purpose of educating 
the great mass of children of the country. 
WIIIIanisDort (Pa.) Sun. 



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EDUCATIONAL POSTERS 



PUT UP BEAUTIFUL CHRISTMAS STAND. 



Billposters' Association Brings Message of Season to All 
Who Pass. 



A great many surprised persons paused before the 
billboard on Market street, near Fourth, yesterday 
to gaze upon a beautiful lithograph picture of the 
birth of Christ. The coloring of the picture Is so 
extraordinary, In tone and in blending, that It is 
not unlike a great painting. Inquiry of L. J. Fisk 
concerning the billboard brought forth the informa- 
tion that the picture is one of six in the city being 
put up, as in hundreds of other cities in the United 
States, by the Educational Committee of the Poster 
Advertising Association. The poster was designed 
and made for the Association at a cost of $20,000. 

The picture shows some color effects that are 
deeply restful and harmonious. The freedom from 
advertising of any sort made it the more conspicuous. 
Its only lettering is the legend: "Ask your Sunday- 
ichool teacher to tell you the story," together with 
the text from the second chapter of St. Matthew, 
which describes the scene. 

Mr. Fisk said the poster is the first of a series 
designed by the Poster Advertising Association, a 
national organization to raise the standard of posters 
and to attempt to carry through this medium some 
worthy message or thought to the children. The 
next poster will depict the life of General Grant, 
tracing his rise from lowly circumstances to the 
president's chair. 

The six posters of the nativity put up In this city 
are to be seen on the boards at Market and Fourth 
etreets, Campbell and Edwin, Grace and Walnut, 
Beeber street and Erie avenue, Newberry, and South- 
ern avenue. South Side. 
Willlamsport (Pa.) Gazette and Bulletin. 



CHRISTMAS POSTERS. 



On the billboards in various sections of the city 
will be seen huge posters bearing pictures of the 
adoration of the wise men at the manger at Beth- 
lehem. In small lettering beneath them is the 
text of the second chapter of Matthew, the eleventh 
verse, "And they came into the house and saw the 
young child with Mary, His mother, and they fell 
down and worshiped Him." Over at one side, in 
larger lettering, are the words, "Ask your Sunday- 
school teacher to tell you the story." These posters 
are being put up all over the country by the 
National Billposters' Association as a donation from 
them to the success of Christmas. 
Taunton (Mass.) Daily Gazette. 



NATIVITY PICTURES ON ADVERTISING BOARDS. 



National Poster Advertising Association Shows Christmas 
Spirit. 



In this and other cities and towns in this country 
and Canada, which have a population of 3,000 or 
more, pictures of the birth of Christ and the adora- 
tion of the magi will be placed on the advertising 
boards by the companies engaged in outdoor adver- 
tising, as an "uplift" movement for the good of 
humanity. 

In a panel of the frame is pictured a brass plate, 
bearing the text from the second chapter of the 
Gospel according to St. Matthew, upon which the 
picture is based: "And when they saw the young 
Child with Mary, His mother, they fell down and 
worshiped Him." Each poster also bears the legend: 
"Ask your Sunday-school teacher to tell you the 
story." 

The lithograph is twenty-one feet long and nine 
feet high, executed in twelve colors, and has been 
pronounced by experts the finest specimen of litho- 
graphic art ever produced on such a large scale. The 
poster is the work of Edward Volkert, of the United 



States Printing & Lithograph Company of Cincin- 
nati, Ohio. 

The entire cost of these wonderful posters, and the 
cost of the space which they occupy is donated freely 
by the members of the Poster Advertising Association. 

Manager Harry Gerson of the Titusville Posting 
Company yesterday had placed one of these hand- 
some posters on the advertising board located on 
Central avenue, just west of Washington street, and 
some time to-day will have one placed on the board 
erected on the Union Hall Building, facing Spring 
street, and which poster will form an appropriate 
background for the community Christmas tree to be 
set on the vacant lot adjoining. 
Titusville (Pa.) Herald. 



BIG PICTURES SHOWN. 



Large posters, reproductions of the famous paint- 
ing, "The Nativity," in the Louvre, Paris, are being 
shown this week on the boards of the Poster Adver- 
tising Association in this city, the posters being 
located at Spokane and Alder, Fifth and Alder, First 
and Poplar and on North Sixth, between Main and 
Rose. The pictures represent the nativity of Jesus, 
are in twelve colors, and will be shown for thirty 
days, in connection with the "uplift movement for 
the good of humanity." Next month the picture of 
General U. S. Grant will be shown. There are five 
pictures in the series. 
Walla Walla (Wash.) Bulletin. 



PRETTY PICTURE INSPIRES PASTOR. 



The beautiful pictures of "The Nativity" on the 
Sterling signboards have inspired Rev. Wm. Collin, 
and his inspiration brought about the following appro- 
priate verses: 

Our Gift for the King. 

To the cradle of Christ came the kings from afar 
Led by the light of a beautiful star, 
Offering their gifts to the Baby so sweet. 
Bowing in lowliness down at His feet. 

Guided are we by light from above. 
Stars of His purity, power and love; 
Gladly our voices His praises will sing 
While to His feet our offerings we bring. 

Not costly gifts of incense and gold. 

Such as were brought by the Wise Men of old, 

Strength of our youth and joys of our time 

For Thy service we bring, O Master divine. 

That all lands may learn the glorious song 

That was sung by the angels when Jesus was bom, 

And all children of earth, anear and afar. 

May rejoice in the light of Bethlehem's Star. 

— William L. Collin. 
Sterling (III.) Daily Standard. 



CHRISTMAS POSTER. 



Unusual Gift to People of Nation — Pictures Are Furnished 
Free and No Charge Is Made for Pasting Them Up. 



William Murrell, the city billposter, has just placed 
on some of his billboards in the city some of the 
most elaborate lithographs that have ever been pro- 
duced by a printing firm. This represents the na- 
tivity and was designed by Edward Volkert of Cin- 
cinnati, O., and printed in eleven colors by the United 
States Lithographing Company of Cincinnati. This 
picture is twenty feet long and nine feet high, and 
critics declare that it is the most wonderful litho- 
graph ever displayed. The National Billposters' Ad- 
vertising Association is carrying on a campaign for 
the uplift of humanity and this marks the first step. 
There is absolutely no advertising on the picture, 
just the Bible verse is quoted. This Is given free 
to the world as a Christmas gift and the Association 



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EDUCATIONAL POSTERS 



is having this placed on the billboards in every city 
in the United States. The painter gave his services; 
the lithographing company donated their work; the 
railroad companies charged nothing for the trans- 
portation, and the billposters contributed their time. 
Mr. Murrell has placed three in the city, one on the 
corner of Park and Front streets, one on the corner 
of State and Union, and the third on East Front 
street, near Jos. Trombly's store. All the billposters 
in the country are also aiding in a general cleanup 
of all unsightly boards and Jlr. Murrell is replacing 
all his boards with new steel ones, and when com- 
pleted will have nine hundred running feet of these 
steel boards ten feet high. 
Traverse CiUv (Mich.) Record-Eagle. 



SHOWS A COMMENDABLE SPIRIT. 

Business organizations as well as those of a social, 
fraternal or religious character are becoming, it 
seems, more and more impressed with the fact that 
they should contribute to the general uplift 
movement. 

Witness, for instance, the action of the National 
Association of Billposters, which, at enormous ex- 
pense, has i)osted in many cities huge "stands" of 
beautifully executed lithographs of the scene of the 
nativity, bearing this message to the children: "Ask 
your Sunday-school teacher to tell you the story." 
There is also a text, "And when they were come into 
the house, they saw the young Child with Mary, His 
mother, and fell down and worshiped Him." 

A half-dozen "stands" of this scene have been 
posted in Williamsport, exciting commendation for 
the splendid spirit which inspired the idea. 

It certainly is an effective way of impressing upon 
all the origin and significance of Christmas. 
Williamsport (Pa.) Gazette and Bulletin. 



COMMEND BILLPOSTERS' WORK OF CHRIST 
CHILD. 



Unusual Resolutions Passed at Christmas Exercises in 
Local Cliurcti — Expression of Public Tltanks — Pres- 
byterian Church on Record in Resolutions Passed 
Christmas Eve on Sublime Posters — Post- 
ers Attract Unusual A.ttention Here. 



The Pi'osbyterian Sunday school and the Christ- 
mas entertainment committee took an unusual action 
at the Christmas Eve entertainment in the church. 
At the close of the excellent entertainment, which was 
attended by the largest assemblage that has wit- 
nessed a Christmas entertainment in the church tor 
a number of years, Superintendent E. Le Roy Gait 
made a brief address, calling the attention of all to 
the beautiful Christmas posters put on the local 
hillboards by the billposters' association of America. 

A Gift of Good Will. 

Mr. Gait said that the billposters' association ap- 
propriated $2.i,000 for purpose of conducting a bill- 
board education for the benefit of humanity, and 
these posters, the most beautiful he had ever seen, 
were the result. They represent the Christ child 
in the stable at Bethlehem, held in the arms of the 
Virgin Mary and worshipped by the shepherds and 
the wise men. No advertising is written or sug- 
gested on the posters, but they bear a Scrii)tnre text 
from Matthew and the words: "Ask your Sunday- 
school teacher to tell you the story." 

Church Expresses Thanks. 

"I do not know whether any other church or Sun- 
day school anywhere intends to take any action in 
regard to this splendid act of the Foster Advertising 
Association," said Mr. Gait, "but I do not think 
this Sunday school and church, represented here 
to-night, ought to let an act performed in such a 
spirit as that pass by without a formal recognition 
and expression of thanks for the remarkable liber- 
ality and beautiful Christmas spirit on the i)urt of a 



great business organization, and I move that suitable 
resolutions be written and presented to Mr. George 
Olmstead, the local representative of the billposters, 
and forwarded by him to the proper officials of the 
association." 

Tells Story to Millions. 

Rev. F. W. Barr, in seconding the motion, said he 
had received a letter from the association explaining 
the posters and that it would be impossible to meas- 
ure the effect of such a splendid act. Thousands of 
people never hear the story of the Christ child in 
any church, and undoubtedly these posters will result 
in thousands of children being told the most beauti- 
ful story in the world for the first time. The posters 
are now standing in every city in America where the 
association owns billboards, and are telling the story 
to a hundred million people. 

The motion was then put and carried unanimously. 

Attract Much Attention Here. 
The posters have attracted widespread attention 
in Sterling. One of them is on the board opposite 
the Gazette office, and groups of people have been 
noticed to wade through the snow into the vacant 
lot to get a nearer view of this masterpiece of print- 
ing. Other posters are on the Locust street boards 
and the East Third street boards. 
Sterling (III.) Evening Gazette. 



THE NEW BILLBOARDS. 



Notably Exemplify a Better Style of Artistry. 



To the Editor of The New York Times: 

A vote of thanks should be extended to the Van 
Beuren and New York Bill Posting Company for the 
admirable scheme inaugurated by the Christmas 
poster of "The Nativity." My neighborhood is one of 
the fortunate 200 that is allowed a little relief from 
the usual horrors of billboard displays, comparable 
only to a nightmare of the night before the morning 
after, or a cubist catastrophe. 

Besides the beautiful pictures of "The Nativity," 
the boards show bills carefully designed and so 
spaced that a wide border of white surrounds each 
one. The effect is inevitable — each one draws atten- 
tion to itself because of its refreshing isolation, like 
a fine painting in a broad wall space, or a young 
woman who defies fashion and stands erect. The 
bills therefore fulfill and do not defeat their purpose, 
in striking contrast to the multiple electric signs 
around Times square. 

Let us hope that the advertisers, as well as the 
public and the children, will be educated by this no- 
table example of the possibilities of advertisements 
that attract instead of repelling the desired attention 
of the passersby. E. A. P. 

New York, Dec. 27, 1913. 
New York (N. Y.) Times. 



MESSAGE OF GOOD WILL FROM BILL- 
POSTERS' ASSOCIATION. 



Editor of Register-Leader. Marietta, Ohio. 

Dear Sir: — The message of peace on earth, good- 
will to men is being proclaimed in and throughout 
the country by a poster depicting the birth of Christ. 

It is a wonderful lithograph in twelve colors, and is 
declared to be the finest example of that art that has 
ever been seen in America or elsewhere. The design 
is a comi)osite of five of the most famous pictures of 
the birth of Christ, by the greatest painters of their 
day and generation. 

This picture is set forth for the young people of the 
country, and it bears the legend: "Ask your Sunday 
school teacher to tell you the story," together with 
the text from the second chapter of St. Matthew, 
which describes the scene the artist has striven so 
well to depict. 

In this age of commercialism it is startling, a lit- 
tle, to find a great business organization like the 



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EDUCATIONAL POSTERS 



Poster Advertising Association devoting a large sum 
of money to the uplift of humanity. 

Yet this poster was designed and made for the 
Poster Advertising Association at a cost of more than 
$20,000, exclusive of the posting, which is done by 
all the members free of any charge. 

In the first of a series of posters intended to stimu- 
late the young men and women of this country, and 
to cheer the old, as well as to carry a message of 
hope and comfort to the unhappy and unfortunate. 

The educational committee of the Poster Advertis- 
ing Association has evolved this Christmas poster 
which is attracting so much attention on all poster 
plants throughout the country, and will follow this 
up early in the New Year with another wonderful 
poster depicting the life of General Grant, tracing 
his rise from lowly circumstances to the President's 
chair, as a stimulant to the youth of the country to 
''go and do likewise." 

Respectfully, 
Marietta Poster Advertising Co., 
P. S. Hagan, Prop. 

Locations: Union depot, corner Fifth and Green 
streets; corner Second and Marion streets. 
Marietta (Ohio) Leader. 



BILLBOARDS AND BIBLE STUDY. 



You may have noticed upon the city billboards a 
conspicuous and highly colored lithograph, the size 
of a circus poster, depicting the scene of the visit 
of the wise men, the emissaries of Herod, to the 
infant Jesus, in Bethlehem, of Judea. The moment 
selected for portraiture is that at which, in suppli- 
ant attitude, the visitors present their gifts, "gold 
and frankincense and myrrh." In the center of the 
picture is the Virgin Mother, holding well forward 
the radiant infant, while all about are attendants in 
adoration. The humble cot is sufficiently in view to 
suggest the scene of the nativity. 

The picture presented is an amplification of the 
Bible text found in Matthew II, 11th verse: "And 
when they were come into the house, they saw the 
young Child with Mary, his mother, and fell down, 
and worshiped Him: and when they had opened their 
treasures, they presented unto Him gifts: gold, and 
frankincense, and myrrh.'" 

We are not advised as to what agency is instru- 
mental in thus placing so effectively before the pub- 
lic this profoundly interesting and important Bible 
message. Its authorship, so far as we recall from 
having somewhat hastily glanced at it, is not re- 
vealed by the publication. But no matter what the 
agency which conceived or the instrumentality which 
carried out this scheme for awakening interest in 
Bible study, the same were admirably thought out 
and effectively executed. The subject chosen, the 
nativity of the Savior, is timed to the period and 
the story portrayed is presented at the psychological 
moment. Intense interest in a careful review of 
Matthew must necessarily follow contemplation of 
the artist's faithful portraiture of the sacred scene. 

In Matthew's first chapter, he says, after recording 
the genealogy in detail, generation by generation, in 
verse 17: "So all the generations from Abraham to 
David are fourteen generations; and from David 
until the carrying away into Babylon are fourteen 
generations; and from the carrying away into Baby- 
lon unto Christ are fourteen generations." 

The next records the espousal of Joseph and Mary, 
making note of the divine admonition to the former 
to bear with the Virgin in her Immaculate Concep- 
tion. Then follows the nativity, the visit of the 
chief priests and scribes, as portrayed, the desertion 
of Herod by these, and then the departure of the 
Holy Family "down into Egypt," to await the pass- 
ing of the enraged pagan king. With the close of 
the second chapter, Christ, with his parents, has 
returned from Egypt, taking up their abode in 
Galilee within the city of Nazareth. 

In chapter III Matthew takes the narrative for- 
ward during the life, preaching and baptism of John 



the Baptist, who "in those days" was "preaching in 
the wilderness of Judea," in fulfillment of the proph- 
esy of E.saias. It was a time of great religious 
awakening, and all Jerusalem and Judea "went out 
to him." In those days Pharisees and Sadducees, 
unregenerate elements of society, like unto modern 
reactionary politicians, were abroad in the land, and 
for the purpose of saving their unworthy selves from 
the wrath to come, sought asylum under the shelter 
of a hypocritical pretense of contrition. They, also, 
came to be baptized, as the reactionaries have sought 
alliance with Progressives, demagogically, but were 
rebuked by John, in the following language, as ap- 
propriate now as then: "O generation of vipers, who 
hath warned you to flee from the wrath to come? 
Bring forth, therefore, fruits meet for repentance." 

Then follows John's proclamation of his unworthi- 
ness, expressed in the author's words: "I indeed 
baptize you with water unto repentance; but He 
that Cometh after me is mightier than I, whose 
shoes I am not worthy to bear; He shall baptize you 
with the Holy Ghost, and with fire, * * * Then 
Cometh Jesus from Galilee to Jordan unto John, to 
be baptized of him. But John forbade Him, saying, 
I have need to be baptized of Thee, and comest 'Thou 
to me? And Jesus answering said unto him: Suffer 
it to be so now : for thus it becometh us to fulfill all 
righteousness. Then He suffered him." And straight- 
way 'descended the "Spirit of God, like a dove, and 
lighting upon Him; and, lo, a voice from heaven 
saying. This is my beloved Son, in whom I am well 
pleased." 

This much of the sacred narrative is encompassed 
within Matthew's first three chapters. Following 
these are the story of the temptation, the imprison- 
ment of John, the migration to Capernium, the 
preaching and miracle working; healing the sick, 
casting out devils and giving sight to the blind. In 
chapter V the Sermon on the Mount is recorded, 
one of the most blessed and comforting messages of 
Christ in the sacred writings. 

The plan of presenting this picture of the Christ 
story upon a billboard, sandwiched in between "Spe- 
cial Holiday Rates," vaudeville screams in brief at- 
tire and hair tonic that will make a billiard ball 
look like a baby doll, may seem mixing the sublime 
with the ridiculous, but it is, nevertheless, publicity 
which will prove effective. The message is the thing, 
after all, and any vehicle will suffice which will 
deliver it most directly and forcefully. 
Oakland (Cal.) Enquirer. 



POSTERS OF NATIVITY TO BE DISPLAYED. 



Poster Advertising Association to Use Billboards for 
Pictures. 



Christmas will be brought more forcibly to our 
minds and the spirit of the gladsome yuletide will be 
diffused abroad by means of beautiful eleven-color 
posters to be displayed on six billboards in promi- 
nent parts of Quincy this year. 

The posters are the largest size used in this work 
and are what is technically known as "twenty-four 
sheets." All expense is borne by the Poster Adver- 
tising Association of America and the local members. 
The association furnishes the posters and the mem- 
bers pay for the posting. 

Manager W. L. Busby of the Empire-Hippodrome Is 
local member of this association and controls the 
billboards of Quincy. He expects to receive Quincy's 
share of the lithographs either to-morrow or Thurs- 
day and will display them as soon as they are re- 
ceived, leaving them up until Christmas. 

Beautifully lithographed in eleven colors and de- 
picting various scenes in the life of Christ, the posters 
are works of art and by the exactness of the work, 
cause more than a cursory glance. The work is cal- 
culated to make a strong impression on the mind and 
underneath the picture runs a line as follows: "Ask 
your Sunday school teacher to tell you this story." 

This is to be done in each city of any consequence 



(95) 



EDUCATIONAL POSTERS 



In the country, controlled by the Poster Advertising 
Association, of which Charles Kindt of Davenport is 
president, and is a part of a program of uplift in ad- 
vertising being carried out by this progressive asso- 
ciation. 

Whatever the motive may be, the plan is one that 
should meet with the hearty approval of everyone 
with the true Christian spirit in his or her heart. 
The pictures will add to the attractiveness of the sea- 
son, and for that reason the plan is commendable 

An old-country scene with a manger-cradle in 
which reposes the youthful Son of Man and over 
which bends the beautiful and holy virgin mother, 
Mary, is the center-piece of the lithograph, and this 
scene is flanked by the anxious Joseph, the three wise 
men who are pouring their gifts of precious stones 
and frankincense at the feet of the Savior. The col- 
ors are done in oriental richness and the stable Is 
made to appear bright by the artistry of the painter. 
Quincy (111.) Dally Journal. 



CHRISTMAS PICTURES POSTED. 



Pictures portraying the birth of Christ are posted 
on many of the billboards in Springfield, and the 
work has been in charge of W. J. Horn, owner of 
the local posting plant. The Poster Advertising Asso- 
ciation has joined the human uplift movement and 
will bill the entire United States with posters. Fol- 
lowing "The Birth of Christ." other educational pic- 
tures will be placed on the boards. 
Sprlngfleld (111.) State Register. 



MINISTERS APPROVE RELIGIOUS POSTERS. 



Plan Brought Back by L. N. Scott Would Produce 
Much Good. 



The use of billboards to teach religion, inspire the 
young, direct people to church and enforce uplifting 
lessons, as outlined by L. N. Scott on his return 
from the National Convention of Billposters, is ap- 
proved generally by St. Paul preachers, and they be- 
lieve much good can be accomplished by this method. 

Show Beauty of Life. 

Mr. Scott says that it is planned to co-operate 
with the churches in issuing large, colored posters 
for display in all cities to teach lessons of religion, 
morality and industry, posters depicting the life of 
Christ and the lives of famous men in such a way 
as to emphasize the beauty and worth of upright 
living and the possibilities of success in common life. 

Would Help Young. 
Rev. A. C. Stevens, of Trinity M. E. Church, said: 
"I think the idea a good one if properly worked out. 
They would help young people, of course, and would 
exert a good influence on people who might not 
give much attention at first, but who would be Im- 
pressed by seeing them frequently. I should think 
the plan would be truly educational." 

Better Than Tango Dancers. 

Rev. C. F. Blume, First German Methodist Church, 
said: "Religious pictvires of the kind indicated would 
lead the mind to higher and better things. Not only 
would the Sunday-school idea help the boy, but the 
pictures representing such lives as the life of Grant 
would inspire in the boy the sense of the worth of 
everyday life, appealing to his personal manliness and 
selfhood. It goes without saying that the nobler the 
picture on which the eye rests, the better the 
influence." 

Direct Mind Toward Best. 

Rev. W. J. Robb, Atlantic Congregational Church, 
said: "I think the plan a good one. It certainly 
would help in the right direction. Of course, we must 
recognize that religion cannot be given a man this 
way any more than education can, but such posters 
would direct the mind toward such things. I don't 
know just how the expenses would be met or how 



great they would be. We would have to find whether 
the expenditure was justified by results. The plan, 
I understand, has been discussed in the East, but 
has not been in the West. If an organized movement 
Is arranged in this direction, it unquestionably will 
be of benefit." 
St. Paul (Minn.) Dispatch. 



GREETINGS ATTRACT MUCH ATTENTION ON 
LOCAL BOARDS. 



Billposter Olmstead Ornaments Billboards With Hand- 
some Posters of the Nativity, 



George Olmstead has placed four large posters, nine 
feet high and twenty-one feet long, on some of his 
billboards, displaying the masterpiece, "The Nativity." 
These posters are very beautiful, being produced In 
twelve colors and are causing considerable com- 
ment. The posters are Christmas greetings, being 
posted all over America by the associated billposters. 
Sterling (III.) Evening Gazette. 

BIG POSTERS ARE VERY ATTRACTIVE. 



Much interest is being taken here in the two big 
posters which are on local billboards showing "The 
Birth of Christ." Two of the big pictures, w'hlch 
bear no printed matter, have been placed on the most 
conspicuous board of the city. 

All over the country these pictures are being placed 
by members of the Poster Advertising Association. 

The posters, which were placed today, will remain 
for thirty days. They will be replaced by posters 
showing scenes from the life of General Grant. 

Manager Olmstead, of the Illinois Billposting Serv- 
ice, has added considerably to the Christmas spirit 
with these beautiful pictures. 
Sterling (111.) Dally Standard. 



"The most remarkable and perhaps one might 
fairly say the most significant innovation of Amer- 
ica's 1913 Christmas season has been the appearance 
of Christmas posters on the billboards of all Amer- 
ican cities of more than 3,000 population the last 
two weeks before Christmas. Of the many accumu- 
lating tokens of a deeper religious sentiment per- 
vading the nation, particularly at this Christmas 
season, surely none can pronounce a more positive 
assurance of optimism than this voluntary action on 
the part of a commercial organization which here- 
tofore has been regarded as indifferent to moral 
considerations. It might almost be said that the 
advertising billboards with this impressive picture 
blazoned on them have become heralds of the king- 
dom of God." 

From the Calendar of the First Presbyterian Church of 
Wausau, Wis. 



INFLUENCE OF GOOD PICTURES. 



The National Poster Advertising Association is now 
distributing big posters of "The Birth of Christ" 
and scenes from the life of General (5rant, to be 
posted in every city in the country. The posters will 
be in place December 10 and will remain up for 
thirty days, when a new subject will be posted. 
The movement was instituted at the national conven- 
tion of the association in Atlantic City during July. 
One of the speakers at the convention told of the in- 
fluences which certain pictures he saw when a boy 
had exerted upon his entire life. Practically every 
member of the association recalled similar pictures. 
The big posters to be posted are printed in twelve 
colors, and bear no advertisement. The picture of 
the birth of Christ bears no reading matter. The 
scenes from the life of General Grant bear the word, 
"What one boy did." The idea is not an advertising 
scheme. The association pays for the posters, and 
the members in different cities post them free. 
Savannah (111.) Dally Journal. 



(96) 



EDUCATIONAL POSTERS 



ST. PAUL MINISTERS WANT BILLBOARD AID. 



Approve Advertising Men's Plan to Use Posters for 
Teaching Religion — Expect Good to Result. 



St. Paul clergymen in general approve the use of 
billboards to teach religion, inspire the young, direct 
people to church and enforce uplifting lessons, un- 
der the plan outlined by L. N. Scott on his return 
from the nation convention of billposters. They 
believe much good can be accomplished by this 
method. 

Mr. Scott says it is planned to co-operate with the 
churches in issuing large colored posters for display 
In all cities to teach lessons of religion, morality and 
industry, posters depicting the life of Christ and the 
lives of famous men in such a way as to emphasize 
the beauty and worth of upright living and the 
possibilities of success In common life. 

Some of the ministers commented as follows: 

The Rev. A. C. Stevens of Trinity Methodist 
Episcopal Church: "I think the idea a good one, 
if properly worked out. Certainly such pictures 
would be far more inspiring than the kind we so 
often see on our billboards." 

The Rev. C. F. Blume, First German Methodist 
Church: "Such pictures would be vastly better than 
those we see of tango dancers, which are a disgrace 
and a shame to our city." 

The Rev. W. J. Robb, Atlantic Congregational 
Church: "I think the plan a good one. The plan, 
I understand, has been discussed in the East, but 
has not been in the West. If an organized move- 
ment is arranged in this direction, it unquestionably 
will be of benefit." 



BEAUTIFUL SENTIMENT. 



A billboard an inspiration of Christmas spirit! 
Such is the unusual sight which greets the eyes of 
pedestrians on Twenty-fourth avenue in Gulfport. 
This morning George P. Kearse and his assistants 
covered all of the advertisements on the Twenty- 
fourth avenue billboard with white paper, and in the 
center posted a beautiful picture of the birth of 
Christ. As a work of billboard art it is a triumph. 
Beneath it is the story of the first Christmas morn- 
ing and in the foreground is the legend: "Ask your 
Sunday-school teacher to tell you about it." The 
same picture will be posted on billboards in all of 
the larger cities throughout the country by the Na- 
tional Billposters Association and the local bill- 
posters as a holiday present to the public. It is a 
beautiful picture and expresses a beautiful senti- 
ment. Located as it is in Gulfport, next to one of 
the handsomest houses of worship in the south, that 
is doubly true. Both the Association and Mr. Kearse 
deserve commendation for such an appropriate rec- 
ognition of the Christmas spirit. 
Biloxl (Miss.) Daily Herald. 



BILLBOARD MEN TAKE UP NEW WELFARE 
IDEA. 



Display Lithograph Descriptive of the Birth of Christ — 
Historical Pictures Coming. 



"Ask your Sunday school teacher to tell you the 
story" are the only words appearing upon a 24-sheet 
poster which made its appearance upon a number 
of billboards of the city yesterday. 

It is a new phase of welfare work. 

The picture above the phrase is that of the Christ 
child in his manger, supported by the Mother Mary, 
before him on the right the wise men of the East, 
and in wondering awe, a little to the left, the shep- 
herds who left their flocks to follow the star that led 
them to Bethlehem. 

The lithograph is in 12 colors, the work of a Cin- 
cinnati man, and during the month will appear in 



every city and village of more than 3,000 Inhabitants 

In the United States. 

At Its summer convention the National Billposters' 
Association of America appointed a committee on 
educational and uplift work. These Christmas post- 
ers are the first efforts in that line. They will be 
followed monthly during the year with something of 
a similar sort. The January poster will depict inci- 
dents in the life of General Grant, from his boyhood 
days on the farm to his occupancy of the White 
House. 

The uplift movement throughout the United States 
represents an expenditure of $300,000 a year. 
Columbus (Ohio) State Journal. 



FOR UPLIFT OF MANKIND. 



Beautiful Posters Adorning the Outer Walls Are Donated 
for the Betterment of Public Mind. 



Those who have seen the beautiful poster master- 
piece, "The Birth of Christ," in public places about 
town wonder what the idea is, since there is no word 
of advertising on them. It is part of a movement 
over the country to uplift the public mind, and since 
the pictures were posted in 30,000 towns in the 
United States, there cannot help but be a far-reach- 
ing influence. The poster is nine feet high and 
twenty-one feet wide and is in twelve colors. The 
posters are donated, and twelve of the pictures have 
been put up in St. Joseph. 
St. Joseph (Mo.) News-Press. 

CHRISTMAS POSTERS TO GO UP ON 
BILLBOARDS. 



The attention of the Sioux City pastors has been 
called to the "uplift movement" of the National 
Poster Advertising Association. This company will 
place upon all billboards in Sioux City territory, 
through the local company, a poster nine feet high 
and twenty-one feet long, depicting the birth of Christ. 
This poster is entirely free from advertising matter 
in every respect and is intended purely as a com- 
pliment to the Christmas season. 

The movement in Sioux City is part of a general 
movement among all the members of the Poster 
Advertising Association, which Include members in 
every large city in the United States. The expense 
of these posters is borne by the association. 
Sioux City (Iowa) Daily Tribune. 



PICTURE ON BILLBOARD EXPLAINED. 



Letters Received by Reno Pastors as to Display. 



Local clergymen have received letters from the 
National Bill Posters' Association explaining a pic- 
ture which has been on display across a fifteen-foot 
section of a Virginia street billboard. The picture Is 
one depicting the birth of Christ in the manger and 
Its presence on the bill board without explanation or 
advertisement of any kind has excited considerable 
curiosity. 

The national billboards organization explains that 
the picture is displayed for the good it may do and 
not with some ulterior motive in view. It is the 
stated purpose of the association to display full size 
pictures of Lincoln and Washington as the time for 
their birthday anniversaries approach. 
Reno (Nev.) Evening Gazette. 



BITS OF BUFFALO NEWS. 



The "Peace on Earth, Good Will to Men" poster 
that has been extensively placed on billboards by 
the Poster Advertising Association is helping much 
toward the spread of the Christmas spirit. Another 
will be posted for New Year. 
Buffalo (N. Y.) Times. 



(97) 



EDUCATIONAL POSTERS 



LAUDS RELIGIOUS POSTERS. 



Rev. W. E. J. Gratz Says It Suggests New and Moral 
Way of Preaching Gospel. 



Religious billboard posters w€re extolled by Rev. 
W. E. J. Gratz in his sermon at the Central Park 
Methodist Episcopal Church yesterday morning. 

"One of the evidences of the advancing spirit of 
Christmas which is making a new heaven and a new 
earth is the splendid movement inaugurated by the 
billposting companies in utilizing a large space on 
their boards in all the important cities and towns in 
the country to display a magnificent picture of "The 
Nativity." It is unmarred by an advertisement. 
I "It suggests a new and novel way of preaching 
the gospel and arresting the attention of men and 
women who have for years forgotten that sweet story 
that lies back of all our Christmas festivities. Please 
iGod, many may be arrested and stirred and led to 
iask their Sunday-school teachers to tell them what 
this picture means." 
Bt. Paul (Minn.) Pioneer Press. 



POSTERS ARE DESIGNED TO UPLIFT 
HUMANITY. 



"The Birth of Christ," a large poster designed and 
made for the Poster Advertising Association, of 
which the Binghamton Company is a member, at a 
cost, it is said, of $20,000, is being placed on bill- 
boards throughout the country under the direction of 
members of the Association. This will be followed 
up early in the New Yoar by another poster depict- 
ing the life of General Grant. The organization an- 
nounces that it is expending large sums of money to 
uplift humanity. 
Binghamton (N. T.) Press. 



PRAISE CHRISTMAS POSTER. 



Dr. Jenkins Tells Christians to Begin to Advertise. 



That the newspapers and billboards offer the Chris- 
tian churches vast opportunities to increase their 
audiences, and that it is high time that Christians 
awoke to the powerful influence of advertising, was 
a part of the talk given by Dr. Paul B. Jenkins on 
"A New and Beautiful Way of Telling the Christmas 
Story" at Immanuel Presbyterian Church, Sunday 
night. 

He praised the new Christmas posters which have 
been put up about Milwaukee and other cities, and 
at the conclusion of his sermon gave all in attend- 
ance a miniature of the posters used. 

In speakin.g of the poster, he said that the picture 
is the best and simplest kind of preaching, that it is 
one form of a great and public confession of faith 
In Christ and of humanity's infinite debt to Him, and 
that the picture also shows the Christians what 
great good might be accom|)lished by the use of the 
modern advertising methods in spreading the Word 
of God. 
Milwaukee (Wis.) Sentinel. 



THE CHRISTMAS POSTER. 



It is a fine idea of the National Poster Advertis- 
ing Association to spread on all the billboards a 
scene from the Nativity. Such an act lifts the com- 
mercialism of illustration in the large to the plane 
of the fine arts, and there is a fine arts in billboards, 
as well as in other phases of the representative arts, 
be it neglected as it may be. 

In this Christmas poster, how'ever. with its legend, 
"Ask Your Sunday-school Teacher to Tell You the 
Story," America has once more shown that it can 
DO what the supposedly more artistic ought to do, 
but which they often only talk about. For, while 
France is the home of the art poster, with honor- 
able mention of Austria and Bavaria, no association 



over there has ever done such a bold and splendid 
thing as Is this Christmas poster, which is to be 
displayed in every town of over 3,000 inhabitants 
in the United States and Canada. 

In the days of the Medici, Florence went wild 
over a new mural work, a bit of the Bible told In 
color and form, or a new Madonna, but no such 
publication of the old, old story, that told the shep- 
herds, has ever been known as is this new poster 
scheme. It atones for much in the way of theatrical 
billboards that offend against art, sense and de- 
cency. If it is an expiation, It is a complete one. 
Philadelphia (Pa.) Public Ledger. 



St. Louis. — Street-car advertising will accompany 
the newspaper publicity work of the Church Federa- 
tion of St. Louis, which commenced its campaign 
last Saturday with a half-page display, "What Is 
Your Religion?" in all the morning papers. The 
newspaper campaign will continue until next spring, 
when simultaneous evangelistic services will be held 
in the 96 churches which comprise the federation. 
Philadelphia (Pa.) Public Ledger. 



BILLPOSTERS ARE PRAISED. 

Commended by Christian Endeavorers for improving 
Pictures. 



The Milwaukee Christian Endeavor Union, at its 
monthly meeting, held at the Y. M. C. A., Saturday 
night, commended the local billposting company In 
its efforts to improve the tone of its pictures, as evi- 
denced On the boards at the corner of Grand avenue 
and Fifth street. 

It is said that the story of the Nativity is not pic- 
tured here for advertising purposes, but that the 
passer-by. occupied with material thoughts^ may be 
reminded of the spiritual significance of the real 
Christmas. 
Milwaukee (Wis.) Sentinel. 



HANDSOME POSTERS OF CHRIST'S BIRTH ARE 
POSTED HERE. 



For the uplift of humanity and to bring men's 
thoughts closer to the significance of Christmas, the 
Poster Advertiser's Association has set a precedent 
by sending to cities all over the United States large 
and handsome posters of "The Birth of Christ." 

Two of the lithographs were received in Bruns- 
wick by the Brunswick Posters' Service. One has 
been displayed on a board near the Opera House in 
Newcastle street, while another has been pasted on 
the boards in Union street. 

The lithographs are nine feet high and twenty-one 
feet long. They are the finest kind of work and 
handsome in every detail, representing twelve colors. 
Many people have stopped to look at them and 
wondered who put them there. So this explains the 
"mystery." 
Brunswick (G.a.) Evening Banner. 



PRETTY POSTERS ON BILLBOARDS. 

Announcements Bear inspiration (or Young and Old 
About the Christ Child. 



Have you observed the beautiful and attractive 
posters on some of the billboards about the city 
lately? 

If so, perhaps you have wondered at the meaning 
of it all. The billboard advertising associations have 
started a big posting crusade and more than four 
thousand cities in the United States now carry these 
posters. They are Instructive and helpful to young 
and old. 

The new posters portray the Christ child with the 
three wise men, and the scene is laid In Bethlehem in 
the manger where Jesus was born. Then follows 
these lines taken from Matthew: "And when they 



(98) 



EDUCATIONAL POSTERS 



had come into the house they saw the young child 
with Mary, His mother, and they fell down and wor- 
shipped Him." And then is printed the request, "Ask 
your Sunday school teacher what it means." 

The design of the posters is beautiful and they are 
not meant for an advertisement, but as a Christmas 
greeting. Another poster will be put up the first of 
the year for a similar purpose. 
Ftock Island (111.) Argus. 



RELIGIOUS POSTERS PUT UP. 



Picture of Biblical Wise Men at Nativity Placed Beside 
Advertisement of Champagne. 



The billboard campaign to extend religious ideas, 
which L. N. Scott outlined on his return from the re- 
cent national billboard men's convention, reached St. 
Paul to-day. The first of the posters appeared on 
local billboards this morning. 

This poster is a colored Biblical picture of the 
wise men bringing their gifts to the Christ child. 
Underneath is the inscription: "Ask your Sunday 
school teacher to tell you the story?" Posters of 
this character are to be put up all over America on 
the billboards controlled by the members of the Na- 
tional Billposters' Association. 
St. Paul (Jlinn.) Dispatch. 



BILLPOSTING MEN START NOVEL UPLIFT 
CAMPAIGN. 



There is an interesting story in connection with 
the posting at ten points in this city yesterday of 
large posters, brightly colored, depicting the birth 
of Christ and containing simply tlie inscription di- 
rected to children: "Ask your Sunday-school teacher 
to tell you the story." 

Placing of the posters here, W. L. Batezell, local 
manager for a billposting company, stated last night, 
is a part of a nation-wide uplift campaign conducted 
by the National Poster Advertising Association. 

Tens of thousands of the striking posters, of what 
is known as 24-sheet variety, will be placed upon 
billboards in every city and town in the country 
from the Atlantic to the Pacific and from the Ca- 
nadian border to the Rio Grande, at a cost that will 
exceed $100,000, it is said, for the purpose in part 
of overcoming public hostility toward billboards for 
one thing and directing the attention of hundreds 
of thousands of children to the real meaning of 
Christmas for another. 

It is believed by the poster men that they will 
render a service of a high order for the cause of 
Sunday schools and morality, that will be all the 
more effective because the method is new and quite 
unusual. 
Atlantic City (N. J.) Review. 



BILLBOARDS SHOW BIRTH OF CHRIST. 



Part of Educational Campaign to Remind People of 
Christmas Significance. 



Large Christmas posters now seen on the local 
billboards depicting scenes in the life of Christ, ac- 
companied by the inscription, "Ask your Sunday 
school teacher to tell the story," have caused hun- 
dreds to stop and gaze and wonder what they meant. 

The beautiful posters were placed on the boards 
by the Stoops Billposting & Advertising Company in 
compliance with an order of the National Billpost- 
ers' Association. They are in line with a movement 
for placing Christmas and educational signs on bill- 
boards all over the United States, Canada and other 
countries, launched by the educational committee 
of the organization at the last meeting in Atlantic 
City in July. The billboard pictures are also in line 
with a nation-wide educational and advertising move- 
ment among churches and Christian lay organizations 
for the purpose of reminding people of the religious 



and holy significance of Christmas, which they claim . 
has almost been forgotten in the lavish custom of 
exchanging presents. 

The billboards are now showing the beautiful pic- 
ture of the Nativity after a design executed by Ed- 
ward Volkert of Cincinnati. The posters have been 
declared to be the finest examples of that art ever 
seen in America or elsewhere. 

The scene shows the baby .Jesus in Mary's arms, 
while around Him, kneeling on the floor of the rude 
manger where He was born are the wise men of the 
East, with their gifts of gold, silver, frankincense and 
myrrh. At one side of the manger donkeys are eat- 
ing hay. while out through the open door is seen the 
star of Bethlehem, which guided the wise men to their 
destination. They were designed and printed entirely 
at the expense of the National Billi)osters' Associa- 
tion, and an enormous amount of money was ex- 
pended in this direction. The bills have been ap- 
portioned to every city in this and the other coun- 
tries having members of the association. 

According to H. F. Stoops, senior member of the 
Stoops Advertising Company, and a member of the 
National Association of Billposters and Advertisers, 
the launching of the educational sign movement by 
the Association's Committee of Education was not 
for the purpose of advertising, but to help remind 
people of the spirit of Christmas. Later other post- 
ers will make their appearance, presenting scenes 
in the life of famous men for the purpose of educat- 
ing youths and firing them with the spirit of emula- 
tion. The life of General Grant will appear in 
January. 

Mr. Stoops said that he had received numerous let- 
ters from the pastors over the city setting forth their 
appreciation of the Poster Association's great move- 
ment for the uplift of humanity in this manner. He 
said that educators, pastors and men in all profes- 
sions throughout the United States were falling in 
line and co-operating with the introducers of the 
novel educational movement. He predicted that it 
would only be a short time until practically every 
country in the world would have these signs in their 
cities and towns. 
Chattanooga (Tenn.) News. 



POSTER TELLS CHRIST'S BIRTH. 



The message of peace on earth, good-will to men, 
is being proclaimed in and throughout the country by 
a poster depicting the birth of Christ. The poster 
is on the City Hall board, just north of the north- 
east corner of the square, and was posted last night 
by the Hogan Posting Service. 

It is a wonderful lithograph in twelve colors, and 
is declared to be the finest example of that art that 
has ever been seen in America or elsewhere. The 
design is a composite of five of the most famous 
pictures of the birth of Christ, by the greatest paint- 
ers of their day and generation. • 

This picture is set forth for the young people of 
the country, and it bears the legend, "Ask your 
Sunday-school teacher to tell you the story," to- 
gether with the text from the second chapter of St. 
Matthew, which describes the scene the artist has 
striven so well to depict. 

In this age of commercialism it is startling, a lit- 
tle, to find a great business organization like the 
Poster Advertising Association devoting a large sum 
of money to the uplift of humanity. 

Yet this poster was designed and made for the 
Poster Advertising Association at a cost of more 
than $20,000, exclusive of the posting, which is done 
by all of its members free of any charge. 

It is the first of a series of posters to stimulate 
the young men and women of the country, and to 
cheer the old, as well as to carry a message of hope 
and comfort to the unhappy and the unfortunate. 

The educational committee of the Poster Advertis- 
ing Association has evolved this Christmas poster, 
which is attracting so much attention on all poster 
plants throughout the country, and will follow this 



(90) 



EDUCATIONAL POSTERS 



up early in the New Year with another wonderful 
poster depicting the life of General Grant, tracing 
his rise from lowly circumstances to the President's 
chair, as a stimulant to the youth of the country to 
"go and do likewise." 
Taylorville (III.) Daily Courier. 



BILLBOARDS AID CHURCH IN RELIGIOUS 
CAMPAIGN. 

Posters Bearing Likeness of Christ Appear In Cities of 
Posters' Union, Urging Sunday School Attendance. 



Appearance of lithographs bearing the picture of 
Christ on billboards in Chicago brought to light a 
novel religious educational campaign by the Poster 
Advertising Association. 

The campaign was planned at the annual conven- 
tion of the Association in Atlantic City last summer to 
encourage, through the medium of the billboards. 
Interest in the teachings of the Savior. A fund of 
$25,000 was set aside for this purpose. 

In each city the Christ pictures have appeared. 
Under each one is written, "Ask your Sunday school 
teacher to tell you the story." 

Members of the International Sunday School Asso- 
ciation have approved the campaign. 
Chicago (III.) Record-Herald. 



SOMETHING NEW ON BILLBOARDS IN CLE- 
BURNE. 



P. J. Murray, Cleburne's billposter, who is a mem- 
ber of the National Association of Billposters, has 
just put up two large pictures on his boards in this 
city that are very much different from the regular big 
display posters advertising different wares, etc. 
These pictures are lithographs, in eleven colors, and 
portray the birth of Christ. They are furnished by 
the Billposters' Association free of charge, and Mr. 
Murray displays them on the boards free of charge. 
One of these pictures is on the board at the corner 
of Anglin and Wardville, and the other is on the 
Market Square. These pictures are well worth look- 
ing at and the scene of the birth of our Savior in the 
manger in Bethlehem is portrayed in a most striking 
manner. From Mr. Murray it is learned that such 
views as these are given by the Billposters' Associa- 
tion in all the larger cities, and by reason of the As- 
sociation he is enabled to give to Cleburne the same 
service as the large cities get. This picture is very 
appropriate at this time when all are preparing to 
celebrate the birth of Christ. There will be other 
such pictures, but of a different nature, exhibited 
on the billboards at different times. All will be of 
an historical and educational nature. 
Cleburne (Texas) Enterprise. 



INSTRUCTIVE PICTURE SHOWN ON BILL- 
BOARD. 



Tells Story of Christ and the Wise Men Who Found 
Him at Bethlehem. 



For the benefit of the children of Selma, Mr. 
George Rees, the well-known billposter, is putting up 
some pictures in tho city that are attracting a great 
deal of attention. 

The pictures are located at Franklin and Selma 
streets and at Water and Church, and they are 
among the prettiest pieces of work ever seen In 
Selma. 

The pictures each are twenty-four by nine and a 
half feet and the beautiful biblical scenes they un- 
fold are worth the pausing of any person passing to 
see. The pictures are put up free of charge by the 
billposters themselves simply for the good they 
might do those who pass by tho way. 

The splendid paintings show the new-born Babe, 
Christ, at Bethlehem being held up by his Mother, 



Mary, and they show also the wise men from the 
East coming to visit the young Child, bearing their 
precious and costly gifts. 

They show the star in the East, leading the wise 
men to the place where the young Child lay on His 
Mother's knee. 

At the bottom of the huge pictures will be found a 
quotation from the scriptures concerning the com- 
ing of the wise men, and the further admonition to 
the children to "Ask your Sundar-school teacher to 
tell you the story." 

Many children, and grown people, too, will be in- 
debted to Mr. Reese for the pleasure these pictures 
will bring them. 
Selma (Ala.) Journal. 



BILLPOSTERS PROCLAIM CHRISTMAS. 



It is of special interest and a matter for congratu- 
lation to know that the Poster Advertising Asso- 
ciation are inaugurating what they term "an uplift 
movement for the good of humanity, utilizing the 
immense pictorial appeal of posters in a way which 
shall make men better by turning their minds to 
noble and inspiring thoughts." 

In carrying out this plan the billposters of America 
will display on the poster boards from this date in 
practically every city and town of importance In 
America " a great poster masterpiece" nine feet high 
and twenty-one feet long, depicting the birth of 
Christ. This is a large poster in twelve colors and 
entirely free from advertising of any nature and 
will be posted on over 13,000 billboards in New York 
State alone. These gentlemen, who are mighty 
factors in the publicity world, make this statement 
relative to this movement, "We have no ulterior 
motive but that we want to contribute our mite to 
the spiritual uplift of humanity. We feel sure that 
this 'old, but very new, story' will be brought home 
to the people this Christmas season with new force, 
while in addition even those who do not attend 
divine service will be reached by this wonderful 
picture." 

How truly the Christmas spirit is pervading the 
whole world. Christ said to the Pharisees, "I tell 
you that, if these (His disciples) should hold their 
peace, the stones would immediately cry out." In- 
deed, the Christ shall not lack for witnesses. Never 
were there so many to sing "All Hail the power of 
Jesus' Name," as on this Christmastide, 1913. 
SjTacuse (N. T.) Northern Christian Advocate. 



NATIVITY PICTURES GO ON BILLBOARDS. 



National Poster Advertising Association Shows Realiza- 
tion of Christmas Spirit. 



In this and other cities and towns in this country 
and Canada, which have a population of 3,000 or 
more, pictures of the birth of Christ and the adora- 
tion of the Magi were placed on the billboards, as a 
recognition by the companies engaged in billposting, 
of the Christmas spirit which is abroad through the 
land. Each poster bears the legend: "Ask your Sun- 
day school teacher to tell you the story." 

In a panel of the frame is pictured a brass plate, 
bearing the text from the second chapter of the Gos- 
pel, according to St. .Matthew, upon which the picture 
is based: "And when they were come into the house 
they saw the young child with Mary, His mother, and 
fell down and worshipped llim." The lithograph Is 
executed in twelve colors and has been pronounced 
by experts the finest specimen of lithographic art 
ever produced on such a large scale. The entire ex- 
pense of the work Is borne by the members of the 
assosriation. 

It would have cost at least $25,000 if any organiza- 
tion or individual had paid for it. The poster Is the 
work of Kdward Volkort, the artist of the United 
States Printing and Lithographing Company, at Cin- 
cinnati. It is a fine idea of tho National Poster Ad- 
vertising Association to spread on billboards a scene 



(lOO) 



EDUCATIONAL P O S T F, R S 



of "The Nativity." Such an act lifts the commercial- 
ism of illustrations, in the large, to the plane of the 
fine arts, and there is a fine art in billboards, as well 
as in other phases of the representative arts, be it 
neglected as it may. The Reading Poster Advertising 
Company has placed some of the pictures on its bill- 
boards, one of them on Washington street, opposite 
the postoffice. The next picture, to be placed in Janu- 
ary, will represent the life of General Grant. 
Re.Tding (Pa.) Ni'ws. 



COMPOSITE POSTER OF BIRTH OF CHRIST. 

Large Design Shown In Six Different Places In City. 



Six big posters have been put up In different parts 
of the city of a composite picture taken from the pic- 
tures of five old masters of the birth of Christ. 

It is a wonderful lithograph in twelve colors, and 
Is declared to be the finest example of that art which 
has ever been seen in America. This design was 
made for the Poster Advertising Association at a 
cost of $20,000, and is brought forth with the idea of 
instructing the young people of the country. The 
poster bears the legend: "Ask your Sunday school 
teacher to tell you the story." 

The educational committee of this association will 
follow the poster early in the first part of this year 
with a design depicting the life of Gen. Grant, tracing 
his life from humble circumstances to the President's 
chair as a stimulant to the youth of the country to 
"go and do likewise." 
Racine (Wis.) Times. 



BILLPOSTERS ARE NOW GIVING US REAL ART. 

The twelve colored lithographs of the birth of 
Christ seen on the billboards about town are attract- 
ing a lot of attention. They were placed on the boards 
by the Reading Poster Advertising Company and ten 
were placed on billboards about town. One has been 
placed on the board at Fifth and Washington streets. 

These posters are being placed all over the United 
States. They are the first of a series of posters to be 
placed on billboards for the purpose of uplifting hu- 
manity. The poster was macie for the Poster Adver- 
tising Association at a cost of more than $25,000, and 
the design is composed of five of the most famous pic- 
tures of the birth of Christ. 

The picture is set forth for the young of the coun- 
try and it bears the legend, "Ask your Sunday school 
teacher to tell you the story." There is also a text 
from St. Matthew describing the scene the artist has 
striven so well to depict. 

Early in the new year another poster Is to be 
placed on the boards depicting the life of General 
Grant, tracing his rise from lowly circumstances to 
the President's chair, as a stimulus to the youth of 
the country to go and do likewise. 
Reading (Pa.) Herald. 



"THE NATIVITY" TO BE DEPICTED ON 
POSTERS. 



Unusual Christmas Feature by Poster Advertising 
Interests. 



The poster advertising interests of America are In- 
augurating a Christmas feature in connection with 
their line of business that should certainly have a 
widespread influence for good. They term it them- 
selves "an uplift movement for the good of human- 
ity," and their plans so far as Shelbyville is con- 
cerned will be carried out by Thomas F. Chafee, the 
well known billposter and distributor of this city, 
with whom they have contracted for the placing up of 
three very fine reproductions of "The Nativity," or 
the birth of Christ. The locations for the pictures 
have been selected as follows: Elks' hall stand, be- 
tween Broadway and Jackson streets; corner of Pike 



and Jackson streets; corner Franklin and Noble 
streets. 

An explanatory letter from Mr. Chafee gives de- 
tails of the matter as follows: 

"We call your attention to a matter which we know 
will have your cordial interest and approval. The 
poster advertising interests of America desire to In- 
augurate "an uplift movement for the good of human- 
ity," utilizing the immense pictorial appeal of posters 
in a way which shall make men better by turning 
their minds to noble and inspiring thoughts. As a 
result of this desire there will be displayed on the 
poster boards not later than December 15, in practi- 
cally every city and town of importance in America, 
a great poster masterpiece, nine feet high and twenty- 
one feet long, depicting the birth of Christ. Needless 
to say, there is no advertising of any description 
connected with this beautiful picture. The entire 
cost of these wonderful posters, which are produced 
in twelve colors, and the cost of the space which 
they will occupy is donated freely by the members 
of the Poster Advertising Association. Inc., which has 
the uplift movement in hand. At this season of the 
year above all others, it is felt that no more inspir- 
ing subject can be placed before the people than "The 
Nativity." 

It is a first step in this important movement and 
we trust that you will be in hearty accord with it. 
AVe want you to feel that we have no ulterior motive, 
but that we want to contribute our mite to the 
spiritual uplift of humanity. We feel sure that 
this "old, but ever new, story" will be brought home 
to the people this Christmas season with new force, 
while in addition even those who do not attend di- 
vine service will be reached by this wonderful picture. 
Shelbyville (Ind.) Democrat. 



CHRISTMAS STORY ON BILLBOARDS. 



Blfl Posters of "The Nativity" Bring Praise from Metho- 
dist Minister. Congregation Applauds. Dr. Short 
Says Signs Will Be Best Christmas Ser- 
mon Preached. Twelve Pictures 
on Prominent Corners. 



Reference to the large poster pictures of "The Na- 
tivity" that adorn various billboards on the main 
thoroughfares of Spokane as "the best sermon that 
will be preached in Spokane during the Christmas 
holidays" by Dr. Francis Burgette Short brought a 
prolonged round of hand clapping by the congrega- 
tion of the First Methodist Episcopal church yester- 
day morning. 

The Rev. Dr. Short alluded to the poster he had 
seen at Fifth and Washington showing the manger 
scene in multicolors with the single line: "Ask your 
Sunday school teacher to tell you the story." 

"Every child that passes that corner will see that 
beautiful big picture," said Dr. Short. "Their minds 
will be turned to the wonderful story of Bethlehem 
and that— not gift giving— is the central thought of 
Christmastide. The advertising concern — I don't know 
who the people are — that put that thing out did so at 
a sacrifice of money. They have that space to sell. 
They gave it over to the religious sentiment of the 
holidays. They deserve the thanks of every good 
Christian. I want to express the appreciation of my 
congregation to them for their broad Christian 
spirit." 

Fred H. Lloyd, manager of the Hayward-Larkln 
Company, which was responsible for the pictures re- 
ferred to by Dr. Short, said: 

"We have twelve such pictures posted on the most 
conspicuous corners of the city's main thoroughfares. 
In this scheme we are following a suggestion of the 
National Outdoor Advertising Association. At the 
last conference of the association at Atlantic City Joe 
Chappelle of the magazine that bears his name sug- 
gested that the billposter people do a little 'Inspira- 
tional advertising.' The Christmas poster Is the first 
of a series of that kind to appear. It will remain on 
our boards during December. Pictures of the life of 



(loi) 



EDUCATIONAL POSTERS 



General Grant will follow in January. The Christ- 
mas posters are expensive lithographs, in twelve col- 
ors, and are reproductions of a famous painting." 

"A man has no more right to think as he pleases 
than he has to do as he pleases," said the Rev. Dr. 
Short in expanding upon his theme: "Religionist or 
Christian, Which?" 

"The best ideals of freedom and liberty never 
meant license," continued the pastor. "Mere sin- 
cerity is not enough. Christians have no right to 
think about Christianity except as you think in har- 
mony with Christianity's text book, the Bible. Chris- 
tians have no right to think about Christ except — 
mark this 'except' — as they accept the things the text 
book says about Christ. 

"It you insist upon believing what you will you are 
not a Christian, you are a religionist." 
Spokane (Wash.) Spokesman Review. 



BILLBOARD "UPLIFT" MOVEMENT. 



THE "BIRTH OF CHRIST" MOST BEAUTIFUL 
LITHO. 

The Billposters' Asociation of the United States 
and Canada, of which the Lock Haven Billposting 
Co. is a member, on December 11 placed on the 
boards on East Church street and on the Bellefonte 
avenue board, the finest lithographic paper ever 
seen in this city. 

The title is the "Birth of Christ." and it the as- 
sociation's gifts at the Yuletide season. The litho 
is 21 feet in length and 9% feet high, and is a beau- 
tiful work of the printer's art. The colors blend 
harmoniously and in every way it is a masterpiece 
wliich is being greatly admired. Throughout the 
United States and Canada one or more of these 
pictures were posted by the enterprising asociation. 
Lock Haven (Pa.) Express. 



CHRISTMAS POSTER IS THING OF BEAUTY. 



Advertising Association Doing Fine Work for Religious 
Cause. 



All over America, in La Crosse, as well as else- 
where, the Poster Advertising Association is this 
winter doing a great work for the cause of religion. 

The sweetest story of Christianity is that of the 
birth of the infant Savior in a manger at Bethlehem. 
Twenty-four sheet posters, put up on the boards of 
members of the association throu.ghout the country, 
tell the story more beautifully and impressively than 
words could tell it. The posters represent the Virgin 
and Child, with the shepherds standing about on one 
side, three wise men of the East on the other, all 
bowed in an attitude of adoration. 

The poster, declared to be the most wonderful and 
iieautiful lithograph ever made, marks the first step 
of the association in a campaign of education and 
uplift 
La Crosse (Wis.) Leader- Press. 



PUBLIC-SPIRITED BILLPOSTERS. 

Anonymity seems to obscure the individual who is 
responsible for the nation-wide activity of the Na- 
tional Billposters' Association in using their vehicles 
of publicity to direct attention to the Christmas 
festival. The spirit of the movement is most ex- 
cellent and the poster itself is about as artistic as a 
nine-sheet poster can be; to argue that it is ridi- 
culous because it shows both Magi and shepherds at 
the sacred manger is mere captiousness. 

The national and local billposters who have given 
of their money, time and valuable advertising space 
to promote the gospel of Christmas cheer and to 
awaken latent interest in the festival are worthy of 
all praise. We should like to see all out-door adver- 
tising animated by such worthy motives and ex- 
ecuted In such an artistic way. 
Lancaster (Pa.) Morning News. 



Pictures of Birth of Christ Displayed for Betterment 
of Humanity. 



The Lincoln Billposting Company has joined in an 
"uplift movement" inaugurated by the Poster Ad- 
vertising interests of America, to make a pictorial 
appeal before Christmas which is intended to make 
men better by turning their minds to noble and 
inspiring thoughts. 

As a result of this movement, which is national in 
Its character, there will be displayed on the poster 
boards of Lincoln, from Now until Christmas, a 
great poster masterpiece, depicting the birth of 
Christ. The posters are nine feet high and 21 feet 
long. There is no advertising of any description 
connected with this beautiful picture, which will be 
displayed on boards in every city and town of im- 
portance in America. 

At this season of the year, above all others, it is 
felt that no more inspiring subject can be placed 
before the people than "The Nativity." It is the 
first step in this important movement that has been 
launched by the National Poster Advertising 
Association. 
Lincoln (111.) Daily Xews-Herald. 



To the billboard there will come a meed of praise 
for the evidence which it gives to-day of a desire to 
inspire uplifting and ennobling sentiments. 

And to the billboard men, the men who find their 
livelihoods in looking after this great branch of the 
advertising world, there will come appreciation for 
the movement which they have undertaken. 

This, too, despite the fact that some will profess 
to see in the undertaking an ingenious plan to stem 
the tide of criticism flowing in upon the billboard 
generally. 

That will be as some will view it. 

But to a great many, as they stand before the 
picture of "The Nativity," as the story takes on 
reality, there will come admiration, and a recognition 
of a magnificent service done mankind by those who 
ply the brush. 

Of that vast army of men, not one could have failed 
to be impressed, as the many-colored sheets were 
unfolded beneath their hands. And of the thousands 
upon thousands who. within the next two weeks will 
gaze upon the i)ictures, there will be many, many, 
who will have their impulses stirred for good. 

It is a striking act that the bill posters have done. 
Latrobe (Pa.) Bulletin. 



LIGHT UP BILLBOARDS. 



Bible Story Illumines Many of the Ad Spaces — Holiday 
Compliments of tine Posting Agencies Thus Extended. 



Through the courtesies of the Montgomery Poster 
Advertising Company of Edwardsville many cities 
in this vicinity are further bedecked with the signs 
of Christmas by large posters picturing the birth of 
Christ. Beautiful designs have been placed on 
billboards, and the community has wondered at 
the gorgeousness of the pictures. 

The Montgomery Poster Advertising Company has 
Its head oftices at lot Handle street. P. S. Mont- 
gomery and .J. K. Montgomery are the firm. They 
have branches in Worden, DeCamp, Mt. Olive, 
Staunton, Maryville. (!len Carbon, Benld, Gillespie, 
Hillsboro and Troy. 

The posters are printed at the expense of the 
company. 

The message of peace on earth, good-will to men 
is being proclaimed in and throughout the country 
by a poster depicting the birth of (Mirist. 

It is a wonderful lithograph in twelve colors, and 
is declared to be the finest example of that art 
that has ever been seen in America or elsewhere. 
The design is a composite of five of the most 



(102) 



E 15 U C A T I O N A L POSTERS 



famous pictures of the birth of Christ, by the great- 
est painters of their day and generation. 

Tliis picture is set fortli for the young people 
of the country, and it bears the legend: "Ask 
your Sunday-school teacher to tell you the story," 
together with the text- from the second chapter of 
St. Matthew, which describes the scene the artist 
has striven so well to depict. 

In this age of commercialism it is startling a 
little to find a great business organization like 
the Poster Advertising Association devoting a 
large sum of money to the uplift of humanity. 

Yet this poster was designed and made for the 
Poster Advertising Association, at a loss of more 
than $20,000, exclusive of the posting, which is 
done by all the members free of any charge. 

It is the first of a series of posters intended to 
stimulate the young men and women of the coun- 
try, and to clieer the old. as well as to carry a 
message of hope and comfort to the unhappy and 
the unfortunate. 

The Educational Committee of the Poster Adver- 
tising Association has evolved this Christmas poster, 
which is attracting so much attention on all post- 
ers throughout the country, and will follow this 
up early in the new year with another wonderful 
poster depicting the life of General Grant, tracing 
Dis rifp ■■ •^•ir.os to the President's 

chair, as a stimulant to the youth of the country 
to "go and do likewise." 
Edwardsville (111 I Intelligrencei'. 



PLEASING DISPLAYS. 



There were many peojile yesterday, who paused 
before the big Christmas cards with which Billposter 
Garver has decorated some of his boards. These 
were mentioned in this column yesterday morning, 
as the biggest Christmas cards this city ever saw. 
It was a happy thought of the billposter's associa- 
tion to place these handsome reminders of the Cause 
of Christmas, where they would appeal to many 
people. There could have been no more fitting intro- 
duction to the uplift campaign which this association 
proposes to carry through the year. The impressive 
feature of the idea is that there are 3,000 cities in 
the United States in which the people are looking 
at these big Christmas cards and are talking about 
the message which they carry. There was much 
pleasant discussion of the plan yesterday. Many peo- 
ple spoke to me about it and everyone of them had 
a good word to say. 
Missoula (Mont.) Daily Missoulian. 



BILL POSTERS IN UPLIFT MOVEMENT. 



Decorate Billboards With Four Handsome Litliographs 
Depicting "Birth of Christ." 



Those who have noticed the beautiful poster 
masterpiece, "The Birth of Christ," on the billboards 
at Fourth and Seneca streets. Fifth and Oak streets. 
Fifth and Kiowa and Broadway and Cherokee, have 
not only stopped to admire it, but have wondered 
what its significance was. Many were of the opinion 
that the beautiful Kalem photoplay. "From Manger 
to Cross," was to play a return engagement, while 
others could not solve the mystery. 

The poster is 9 feet high and 21 feet long and 
no advertising of any description is connected with 
the beautiful picture. It is in twelve colors and the 
entire cost of the poster and the space it occupies 
is donated by the members of the Poster Advertising 
Association of which the Leavenworth Bill Posting 
Company is a member. The association is posting 
the picture to inaugurate an "uplift movement for 
the good of humanity," and at this season of the 
year, above all others, it is felt that no more in- 
spiring object could be placed before the public than 
"The Nativity." 

Mr. Dave Atchison, president of the local bill 
posting company, states that this is but the beginning 



cf the campaign, and one poster of the "uplift move- 
ment" is to be put up each month. 

A letter was sent to the clergymen of the different 
denominations of the city calling their attention to 
the picture, and on the picture are a few words, "Ask 
your Sunday School teacher to tell you the story." 
The picture was posted in thirty thousand towns in 
the United States on Thursday, Dec. 11. 
Leavenworth (Kan.) Times. 



CHRISTMAS POSTERS IN STRONG APPEAL. 



Big Billboard Picture Pronounced Greatest Piec« of 
Religious Advertising — Depicts Nativity of Christ. 



The large posters on billboards in Belvidere 
depicting the scene of the nativity of Christ are 
a part of those put up in 3,700 towns and cities of 
the United States and Canada by the Poster Adver- 
tisers' Association, at whose national convention in 
Atlantic City last .luly action was taken to do 
something for the uplift of humanity. 

The posters show the Christ child in the arms 
of the Virgin Mary, and Joseph at her side. On 
the left is grouped the shepherds bearing the 
lambs as gifts, and on the right are shown the 
three wise men bringing their gifts. 

Outside, through the darkness, shines the star of 
Bethlehem. Below is the passage from the Bible, 
St. JIatthew ii, 12. 

"And when they were come into the house they 
saw the young child with Mary, His mother, and 
fell down and worshiped Him." 

In the lower right-hand corner appears the in- 
scription, "Ask your Sunday-school teacher to tell 
you the story." The picture was painted by Ed- 
ward Volkert of Cincinnati, and the lithograph is 
composed of eleven printings. 

JIarion Lawrence, secretary of the International 
Sunday-school Association, pronounces these posters 
"the greatest piece of religious advertising ever 
conceived." 
Belvidere (111.) Itepublican. 



UPLIFTING THE BILLBOARD. 



One of the most unique plans for carrying the 
message of Christmas to the people of Chicago is 
that of the Interntional Billposters' Association. 

A number of pictures, nine by twenty feet in size, 
are being displayed in various parts of the city, each 
one describing some event in the life of Christ. One 
is entitled, "The Visit of the Wise Men," another, 
"Christ Knocking at the Door," and a third, "Gol- 
gotha, or the Crucifixion." 

These pictures the association expects to post 
in many cities throughout the country in an effort 
to uplift the standard of billboard advertising. 

The effort is a very worthy one. 
Aurora (III.) Beacon. 



BILL ENTIRE CITY WITH "NATIVITY. 



Posters Depicting Birth of Christ to Adorn Billboards 
of Davenport. 



The entire city of Davenport is to be billed with 
great posters, nine feet high and twenty-one feet long, 
depicting the birth of Christ, as the result of a de- 
termination upon the part of the Poster Advertising 
interests of America to display "The Nativity" pic- 
tures on billboards in every city and town of im- 
portance in the United States. 

These posters will be located at the following 
boards in Davenport: Fulton avenue and Christie 
street; 319 West Fourth street; corner Fourth and 
Myrtle streets; 220 West Eighth street; Thirteenth 
and Gaines streets; Washington and Liberty streets. 

In regard to the new move, Charles T. Kindt, of 
this city, president of the Poster Advertising Asso- 
ciation, has made the following statement: 

"The poster advertising interests of America de- 



(103) 



EDUCATIONAL POSTERS 



sire to inaugurate an 'uplift movement for the good 
of humanity," utilizing the immense pictorial appeal 
of posters in a way which shall make men better by 
turning their minds to noble and inspiring thoughts. 
Needless to say, there is no advertising of any de- 
scription connected with these beautiful pictures. 

"The entire cost of the posters, which are produced 
In twelve colors, and the cost of the space which they 
will occupy, is donated freely by the members of the 
Poster Advertising Association. 

"At this season of the year, above all others, it is 
felt that no more inspiring subject can be placed 
before the people than "The Nativity." We want 
you to feel that we have no ulterior motive but that 
we want to contribute our mite to the spiritual up- 
lift of humanity. We feel sure that this 'old, but ever 
new, story' will be brought home to the people this 
Christmas season with new force, while In addition 
even those who do not attend divine service will be 
reached by this wonderful picture." 
Davenport (la.) Democrat and Leader. 

BILL POSTING COMPANY GIVES THE PUBLIC 
PRETTY CHRISTMAS GIFTS. 



A beautiful conception of the manger scene at 
Bethlehem. 

The mother Mary sitting upon a pallet of straw, 
holding up the infant Christ to the gaze of the wise 
men and the shepherds who have assembled in the 
humble stable. Joseph standing at her side. To the 
left the cattle. Outside, the guiding star; the camels 
with their attendants; the hills of Judea looming up 
in the dimness of the dawn. 

If you would see it, stop before the billboard which 
is to be found, just off Ligonier street, between Spring 
and Chestnut, or before the billboard which fronts 
Lloyd avenue, in the Sixth ward. 

Upon these two boards the Latrobe Billposting 
Company has placed pictures entitled "The Nativity." 
The pictures are in twelve colors. They are artistic, 
and they tell a story of beauty, in striking harmony 
with the Christmas season. 

The pictures are two out of thousands of copies 
which have been placed throughout the United States. 
They represent the first results of the decision taken 
by the members of the Poster Advertising Association 
of the United States and Canada at the convention 
held in Atlantic City last summer, to devote a portion 
of billboard space to uplifting and educational paper, 
to be furnished by the association. 

It is said that $25,000 is to be spent in the under- 
taking. The next pictures to be issued ^\all contain 
a lesson for boys from the life of General Grant. 
They will appear following the holidays. 
Latrobe (Pa.) Bulletin. 



A great deal of interest has been created during the 
last few days by the display on advertising boards 
controlled by the Scherer & Kelly Poster Advertising 
Company, of this city, of large and very beautiful 
Christmas posters. These posters, which measure 
twenty-five feet In length by ten feet high, are the 
work of an artist, and, as will be seen by the ac- 
companying illustration, show a picture of more 
than special interest at this period of the year. At 
the bottom of the pretty poster, although it does not 
show in the photograph, are the words: "Ask your 
Sunday-school teacher to tell you the story." 

That poster or outdoor advertising has advanced 
greatly since the days of old .lohnstown Borough 
is evidenced when a comparison is made of the beau- 
tiful Christmas poster, placed on steel boards, pan- 
eled, and the photograi)h of the old .Johnstown ad- 
vertising board which accompanies this article. In 
those days, poster boards were an eyesore. To-day 
an effort is made to make the displays pretty, artistic 
and inoffensive. 

Pastors of the Johnstown churches are particularly 
Interested in the pictures of the Nativity placed by 
the local poster advertising company. These pictures 



have been seen by many thousands of people, and 
the legend. "Ask your Sunday-school teacher to tell 
you the story," has perhaps awakened thoughts of 
early teachings. The colored posters visualize the 
story of the birth of Christ to children in a remark- 
ably vivid manner. 

Immediately after Christmas a historical poster 
will be hung— the story of Gen. U. S. Grant. This 
poster will be the same size as that of the Nativity, 
and will depict the stirring scenes in the life of 
the general. It is to be placed on a dozen or more 
huge boards in Johnstown. 

The Messrs. Scherer & Kelly, owners of the local 
plant, were very glad indeed that they were able 
to secure a supply of the handsome educational pic- 
tures. Thousands of the posters will be placed 
throughout the United States and Canada, following 
the plan adopted by the Poster Advertising Associa- 
tion of the two countries in Atlantic City last sum- 
mer. A committee was appointed to study the 
question of humanitarian work which might be con- 
ducted by the poster men. A broad educational plan 
was adopted. As a result, several artists were set 
to work. The picture of the Nativity was painted 
by Edward Volkert, the artist of the United States 
Printing Company, of Cincinnati. These posters are 
printed in six colors. The Grant picture will be fol- 
lowed by others of historical and educational value. 
It will cost no less than $40,000 to place the pictures 
throughout the land, the expense being met by the 
individuals — Scherer & Kelly in Johnstown, for 
example. 
Johnstown (Pa.) Daily Tribune. 



LARGE POSTER NOW ON BOARDS. 



Beautiful Lithograph Attracts Considerable Attention — 
Posted on West Center Street. 



The large poster which occupies space on the bill- 
boards on West Center street, opposite tlie Palace 
meat market, recently placed there by W. A. Crockett, 
is attracting considerable attention. 

This is a reproduction in miniature of the twenty- 
four sheet Christmas poster which all the members 
of the Poster Advertising Association will display 
upon their plants through the Christmas festival. It 
was designed by Edward Volkert of Cincinnati, Ohio. 
It is lithographed in eleven colors. In actual size 
it is twenty feet long by nine feet high. It was 
evolved by the Educational Committee of the Asso- 
ciation and was manufactured by the United States 
Lithographing Company of Cincinnati. Critics de- 
clare that it is the most wonderful and beautiful 
lithograph ever made in this country. It marks the 
first step of the association in a campaign for the 
uplift of humanity. 

City Billposter Crockett has shown his appreciation 
of The approaching holiday season by putting up a 
fine Christmas picture on his billboard opposite this 
ofDce. It tells the story of the birth of the Savior. 
Logan (Utah) Republican. 



THE SIGNS OF THE TIMES. 



In the busy times of Christmas shopping and 
preparation for our annual holiday season, the pic- 
tures of "The Nativity" disiilayed by the Poster Ad- 
vertising people have been largely overlooked. This 
picture is on three boards in our city, one just east 
of the postolTice, another on West Main, near Broad- 
way, and the third on Dunklin street, opposite the 
greenhouse. 

This wonderful picture is in twelve colors, ex- 
tremely beautiful, and is worth anyone's while to 
walk blocks to see; there is no advertisement on it, 
unless we might term it the advertising of the birth 
of the Savior. 

The spirit of Christmas, that is, the spirit of 
Christianity, is abroad in the land, as never before, 
and is manifested in many movements for the up- 



(104) 



EDUCATIONAL P O S T E R S 



lift of the people, such as Helping Hand institutions, 
the Prisoners' Friend, the Little Brother and the 
Good Fellows, the municipal Christmas tree and the 
wonderful increased interest in the work of the 
provident associations. 

This is a day of practical things, and we must 
remember that while the Lord was a great teacher 
and Savior, he also went about doing good. 

"The Nativity" pictures are to be commended by 
all good people, and it is hoped that many a soul 
who would not enter the church has been reminded 
of his debt to Christianity, as every hospital, asylum 
or institution for the betterment of mankind, no mat- 
ter by whom it is founded or controlled, would not 
be here, if it was not for the birth of Jesus the 
Christ. 
Jefferson City (Mo.) Dally Post. 



WORK OF ART IN IMMENSE POSTER. 



"Birth of Christ" Is Subject for this Month of Poster 
Advertisers' Association. 



The Poster Advertising Association of the United 
States and Canada have inaugurated a campaign of 
education with posters and are copying some of the 
world's greatest masterpieces and posting them in 
every city on this continent simultaneously. The 
subject this month is "The Nativity," or the birth of 
Christ, and is a magnificent art poster in twelve 
colors from the original painting. The poster is 9 
feet high and 21 feet long. 

These posters are donated free by the members 
of the Poster Advertisers' Association. One is posted 
on the billboard near the First Methodist Church 
and the other near the high school building. They 
are works of art and reflect great credit on the 
Association. 
Ardmore (Okla.) Daily Ardmorite. 



A WORK OF ART. 



In a few days, E. E. Bonnet will ornament several 
of the billboards of the city with a magnificent 
picture, 9x21 feet in size, representing "The Birth 
of Christ," about which there will be no advertise- 
ment whatever. This magnificent and costly produc- 
tion of the lithographer's art is a contribution by the 
National Billposters' Association, which is to be set 
up in every city where it has representatives, in the 
interest of the moral uplift of the masses, by turn- 
ing thoughts to higher and nobler ideals, and no 
more fitting subject for illustration could have been 
selected at this time than the nativity of Christ, 
which event we are to commemorate in a few weeks. 
Following this grand picture, in February, another 
work of art, "Grant and His Life," will be illus- 
trated on the billboards, also in the interests of 
the moral uplift campaign. The work of putting up 
these pictures by the local billposters will be done 
gratis. 
Del Rio (Tex.) West Texas News. 



POST INSPIRING PICTURE. 



Reproduction of "The Nativity" Posted on Four Biiiboards 

In Appieton — Poster iVIen of Country, at Cost of 

$50,000, Start Uplift IVIovement. 



The placing of a number of twenty-four sheet 
posters, undoubtedly the finest productions of the 
lithographers' art ever produced in this country, in 
various locations in Appieton last Friday and Satur- 
day, has attracted much attention and favorable com- 
ment. The poster, which is nine and a half feet in 
height and in twelve colors, comprises an historically 
correct reproduction of "The Nativity." 

Only four of the pictures were allotted to Apple- 
ton. One is located near the corner of College avenue 
and Superior street on College avenue, another at 
the foot of Pearl street hill, another on College 



avenue a short distance west of the corner of Dur- 
kee street and a fourth, which has not yet been put 
up, will probably be on the billboard on Washington 
street between Durkee and Morrison streets. The 
posters and campaign, it is said by the local repre- 
sentative of the Association, will cost about $50,000. 

The posting of this splendid picture in Appieton 
and in the cities throughout the United States and 
Canada at this time makes a brief story of the his- 
tory of a notable uplift movement which has thus 
been launched by the Poster Advertisment Associa- 
tion, with members scattered throughout the United 
States, its island possessions and Canada, extremely 
interesting. 

It was at the Atlantic City meeting of the Asso- 
ciation July last that the movement had its incep- 
tion in an address by Joe Chappie, the well-known 
magazine publisher. Mr. Chappie suggested that the 
poster men of the country had it within their power 
to render an invaluable service to humanity by pro- 
ducing and displaying on the poster boards some 
beautiful pictures that would inspire men to better 
living. This suggestion was quickly grasped by 
members of the Association, and a committee ap- 
pointed to carry out the idea at the earliest possible 
date. 

The committee took up its work at once and de- 
cided to produce two pictures, the first to be of a 
religious nature and to be posted prior to Christmas 
time, the other to be inspirational in character and 
to be used later. Having reached this decision, repre- 
sentatives of the various lithographing concerns 
were called in and asked to submit competitive 
sketches. The sketch submitted by the United States 
Lithographing Company, the largest in the country, 
was accepted and an order was placed for 10,000 of 
these posters to cost $10,000, the posters to be dis- 
tributed to the several members of the Association, 
reaching them on or before December 10. 

The picture must be seen to be appreciated. In 
the first place, it is historically correct. There are 
Joseph and Mary; there are the Shepherds as they 
were; there are the Wise Men as they were, with 
the Star of Bethlehem shown in the distance, the only 
departure from the biblical history being in the 
latter, which, rather than to omit it, had to be shown 
at one side of the stable instead of directly over it. 

In putting out these pictures which, during the 
next few weeks, will be found on the poster boards 
all over the country, in the slums of the cities, in 
the church districts, in the school districts, and in 
the poorer quarters, the poster men feel that a won- 
derful influence will be brought to bear on the 
people that the churches are trying almost in vain 
to reach. 
Appieton (Wis.) Crescent. 



CHRISTMAS POSTER ON THE BOARDS. 



Poster Advertising Interests of America Use Biiiboards 
to Good Purpose. 



A great poster masterpiece, depicting the birth of 
Christ, has been posted upon the billboards at the 
corner of Third avenue southeast and Lincoln street. 
The picture is nine feet high and twenty-one feet 
long and there is no advertising of any description 
connected with the picture. 

The picture has been put up for the reasons given 
in the following letter from the Aberdeen Billposting 
Company: 

"We call your attention to a matter which we know 
will have your cordial interest and approval. 

"The bill poster advertising interests of America 
desire to inaugurate an 'uplift movement for the 
good of humanity,' utilizing the immense pictorial 
appeal of posters in a way which shall make men 
better by turning their minds to noble and inspiring 
thoughts. 

"The entire cost of these wonderful posters, which 
are produced in twelve colors and the cost of the 
space which they will occupy, is donated freely by 



(105) 



EDUCATIONAL POSTERS 



the members of the Poster Advertising Association, 
Inc., which has the uplift movement in hand. 

"At this season of the year, above all others, it is 
felt that no more Inspiring subject can be placed 
before the people than 'The Nativity.' It is the first 
step in this important movement, and we trust that 
you will be in hearty accord with It. 

"We want you to feel that we have no ulterior 
motive, but that we want to contribute our mite to 
the spiritual uplift of humanity. 

"We feel sure that this 'old, but ever new story' 
will be brought home to the people this Christmas 
season with new force, while in addition even those 
who do not attend divine service will be reached by 
this wonderful picture." 
Aberdeen (S. D.) News. 



SOMETHING NEW IN POSTERS. 



Birth of Christ Depicted en Boards of the Dubuque 
Poster Advertising Company. 



The message of peace on earth, good-will to men, 
is being proclaimed on the boards of the Dubuque 
Poster Advertising Company, and throughout the 
country, by a poster depicting the birth of Christ. 

It is a wonderful lithograph In twelve colors, and 
is declared to be the finest example of that art that 
has ever been seen in America or elsewhere. The 
design is a composite of five of the most famous pic- 
tures of the birth of Christ, by the greatest painters 
of their day and generation. 

This picture is set forth for the young people of 
the country, and it bears the legend: "Ask your Sun- 
day-school teacher to tell you the story," together 
with the text from the second chapter of St. Mat- 
thew, which describes the scene the artist has striven 
so well to depict. 

The poster was designed and made for the Na- 
tional Poster Advertising Association at a cost of 
more than $20,000, exclusive of the posting, which is 
done by all the members free of any charge. 
Dubuque (la.) Telegraph-Herald. 



ELEVATING THE BILLBOARD. 



Reference was made in this column a few days ago 
to the action of the national bill posters' organization 
In placing upon the billboards of American cities 
beautiful lithographs illustrating some phase of the 
observance of Christma.s. 

Aurora is taking part in this fine work. In con- 
spicuous places about town appear great "twenty- 
four-sheet" posters in colors picturing "The Nativ- 
ity." The picture measures twenty feet long by nine 
feet high, and bears these words, "Ask your Sunday 
Bchool teacher to tell you the story." 

In a panel of the frame is pictured a brass plate 
bearing the text from the second chapter of the gos- 
pel according to St. Matthew, upon which the picture 
Is based: 

"And when they were come unto the house, they 
saw the young child with Mary, His mother, and fell 
down and worshipped Him." 

Last summer there was a convention at Atlantic 
City of the Poster Advertisers' Association, a na- 
tional organization covering this country and Canada. 
During this convention a feeling took form that a 
organization with such resources for publicity should 
do something to aid the uplift of humanity, some- 
thing to Inspire the young and the old. to build up 
the broken-hearted and to help lead all men and 
women to a consideration of the higher life. 

So an educational committee was named, and the 
posters placed over the country are the first result of 
Its work. 

The entire expense of the work is borne by the 
members of the association. It would cost at least 
$25,000 if any organization or individual had paid 
for it. 

The poster is the work of Edward Volkert, the ar- 
tist of the United States Printing and Lithographing 



Company of Cincinnati, who has made a beautiful 
blending of some of the ideas of the old masters and 
added a touch of his own genius. The wise men of 
the East are seen kneeling before the infant Jesus, 
held in the arms of His mother Mary, and sur- 
rounded by the humble occupants of the stable. 

The lithograph is executed in twelve colors, and 
has been pronounced by experts the finest specimen 
of the lithographic art ever produced on such a large 
scale. 

Every time we pass one of these pictures we take 
off our hats to the thoughttulness and courtesy of the 
billposters. 
Aurora (111.) Beacon-News. 



"The Nativity," a handsomely lithographed poster 
9x21, in twelve colors, is to be displayed on the bill- 
boards of Astoria by the courtesy of the Astoria Bill 
Posting Company. This feature extends to every im- 
portant city in the United States and is the outcome 
of the Associated Bill Posters of America to contrib- 
ute something toward the "uplift movement for the 
good of humanity." There is no advertising con- 
nected with the work further than to attract the at- 
tention of the human race to nobler and inspiring 
thoughts at this season of the year. 
.■\storia (Ore.) Evening Budget. 



HUGE CARD. 



The biggest Christmas cards Missoula ever saw 
are displayed this morning on three of the city bill- 
boards. One is opposite the Methodist church, an- 
other is at the corner of Higgins avenue and Pine 
street, and the third is at the south end of the bridge. 
This CMiristmas card is twenty-one feet long and nine 
feet wide. It is a wonderfully beautiful picture of 
the birth of Christ. The stable's interior is shown, 
the cows looking strange-eyed on the wonderful 
scene, the women bowed in adoration and the wise 
men offering their gifts before the young mother and 
the Child. Through the doorway shines the star 
which led them. A Scriptural text is quoted below, 
and in one corner of the picture is the legend: "Ask 
your Sunday-school teacher to tell you the story." 
There was much wonder last night, as to who had 
caused the posting of these pictures. Finally, Bill- 
poster Garver told the secret. There are 3,000 mem- 
bers of the Associated Billposters of .\merica. The 
organization had some surplus in its treasury and de- 
cided to embark in an ujilift movement, all its own. 
Each month each member will receive his allot- 
ment of a special poster for the month. The De- 
cember poster is "The Nativity," and we have it here. 
Next month the subject will be General Grant and 
the legend: "This boy made the most of his oppor- 
tunity — make the most of yours." The plan is 
unique and excellent. Mr. Garver needn't be so 
modest about it. He and his associates are entitled 
to much praise. 
Mi.ssonia (Mont.) ^ris.soulian. 



GREAT POSTERS TELL STORY OF NATIVITY. 



Huge Lithographic Reproduction to Enipliaslze Christ- 
mas Spirit. 



The attention of the people of Connellsville was 
attracted recently to a new and unique manifestation 
(if the Christmas spirit in the form of huge litho- 
graiihic production of "The Nativity," posted on five 
billboards of the Robbins Posting Service in various 
parts of the city. The pictures measure 20 feet long 
by five feet high. The only lettering on it is this 
simple message: "Ask your Sunday school teacher 
to tell you the story." The lithograph is executed In 
12 colors and is pronounced the finest specimen of 
the lithographic art ever produced on so large a 
scale. 

Last summer, at the annual convention of the Na- 
tional Billposters' Association at Atlantic City, tlio 



(io6) 



EDUCATIONAL POSTERS 



spirit of uplifting humanity tlirough the publicity of 
the billboard was manifest and the formation of an 
organization having this purpose in view was formed. 
The appearance of the posters is the first result ol 
its work. In every town and city in the country 
of over 3,000 inhabitants the pictures were posted, the 
number varying according to the size. The National 
Association furnished the posters. The individuals 
put them up, Fred Robbins, of the local posting serv- 
ice, has also posted Uniontown. 
Connellsville, Pa.. Courier. 



ST. JOHN'S GERMAN LUTHERAN. 



Christmas exercises for the Sunday school of St. 
John's German Lutheran Church, Percy street, Mur- 
ray Hill, will be held in the church on Sunday even- 
ing at 7:45 o'clock. The feature of the exercises will 
be the story of "The Nativity," which will be told by 
the children of the Sunday school. The Rev. C. G. 
Kaestner, the pastor, has received from McElroy 
Brothers, tlie billposters, a picture of "The Nativity" 
like the ones which were posted on the billboards 
throughout the country by the National Poster Adver- 
tising Company in its educational campaign. 

The handsome lithograph will be exhibited in a 
frame on the west wall of the church during the re- 
cital of the story of "The Nativity." There will be a 
Christmas tree and presents for the children. 
Flushing (N. Y.) Times. 



The Educational Committee of the Billposters' As- 
sociation of United States and Canada has inaugu- 
rated an Educational Department. The first picture 
of the series of their magnificent posters, depicting 
the birth of our Savior, a twenty-four sheet Christ- 
mas poster, is now being displayed upon the plants In 
the different cities, including Charlottetown. Our 
good friend, Mr. W. C. Whitlock, representative of 
the Association here, has three of these magnificent 
pictures on his billboards in Charlottetown, namely, 
<%t King Square, Pownal and Grafton and Kent 
Btreets. opposite the City Hall. These remarkable 
posters are in 12 different colors. In actual size they 
are 20 feet long and 9 feet high. This idea of educa- 
tional posters was evolved by the Educational Com- 
mittee of the Association, and was manufactured by 
the United States Lithographic Company of Cincin- 
nati. Critics declare it is the most wonderful and 
beautiful lithograph ever made in the country. It 
marks the first step of the Association in a cam- 
paign for the uplift of humanity. Everyone should 
stop and look at these exquisite pictures. At this sea- 
son of the year no more inspiring subject can be 
placed before the people than "The Nativity." Mr. 
Whitlock has put them on the boards in perfect condi- 
tion. His artistic sense and skill in his work enables 
him to do this. The people of Charlottetown and 
from the country will no doubt greatly appreciate this 
new departure and congratulate Mr. Whitlock on be- 
ing a member of such an enterprising association. A 
circular letter has been sent to all the clergy asning 
for their co-operation in this remarkable campaign. 
Charlottetown (Prince Edward Isl.ind) I.-sUmd Patriot. 



NATIVITY SHOWN ON BILLBOARDS. 



First of Series Intended to Show Better Things in Poster 
Advertising. 



The large billboard of Hommell Bros, is graced 
with a large picture of the wise men of the East 
and the worship of the shepherds at the birth of 
Christ. 

The picture is in colors, and expresses unusually 
well the Christmas spirit and its origin. In the cen- 
ter of the picture sits the mother, with the infant 
Christ in her arms. On one side are the cattle, and 
grouped in worshipping posture about the child are 
the shepherds and the wise men. Through the door 
shines the star. At the bottom of the picture is 
quoted the text from Matthew on which the scene is 



based, and in one corner is the suggestion: "Ask your 
Sunday-school teacher to tell you the story." 

The national organization of billposters have de- 
cided to use some of their space for social better- 
ment and the portrayal of art. This picture is the 
first of a series and the next one will be a scene in 
the lift of General Grant. 
Belle Vernon (Pa.) Enterprise. 



THE NATIVITY OF CHRIST. 



Is Depicted PIctorially on Billboards in Fort Scott — 
Attractive Settings Are Seen Here. 

Those who pass the corner of National avenue and 
Second street and Wall and Clark streets are at- 
tracted by a beautiful billboard setting which has 
been put up by Henry C. Ernich, proprietor of the 
Port Scott Billboard Company. It is different from 
anything that has ever been seen here, and unusual 
in the extreme. 

"The Nativity of Christ" is the subject and it is the 
first of a series of fine settings that will be seen on 
the boards here. The second picture to be put up will 
be entitled "The Life of General Grant," and this will 
be equally as pretty as the one to be seen now. The 
prominence given these subjects is a plan of the 
National Bill Posting Association and was outlined 
by Joseph Mitchell Chappie, editor of the National 
Magazine of Boston, and Fram M. Lowe, a prominent 
attorney of Kansas City. Mr. Ernich is giving space 
on his boards free of charge. If you have not no- 
ticed this work of art you should pay particular at- 
tention to it the next time you pass. 
Fort Scott (Kan.) Tribune. 



CHRISTMAS IN NEW FORMS. 



Christmas is Christmas, yet the nimble-minded 
and generous spirit of the day will not be prevented 
from giving it a modern stamp. 

Few things are more of this day and generation 
than, for example, the Poster Advertising Associa- 
tion. This body has planned to put large pictures, 
representing scenes from the Bible, on the billboards 
of many hundred cities and towns. The first of the 
series, of a character suitably Christmaslike and the 
design of an artist of standing, is now on view in 
different parts of Chicago. It is addressed primarily 
to children and bears the admonition, "Ask your 
Sunday school teacher to tell you the story." 
Chicago (111.) Record-Herald. 



SILENT SERMONS ON BILLBOARDS. 



Uplift Movement Undertaken by the National Associa- 
tion. 



John D. Cuddihy, president of Calumet Billposting 
Association, announces that the Calumet Association, 
in common with other organizations affiliated with 
the National Poster Advertising Association will 
shortly engage in a religious and inspirational cam- 
paign. In brief, the plan is to throw on the poster 
boards of the country posters of a religious and in- 
spirational trend and teaching. The project, which 
will be launched this month, has the enthusiastic 
endorsement of the clergy, educators, sociologists 
and philanthropists throughout the country. 

Mr. Cuddihy states that the first religious poster 
which will be displayed at once will be a composite 
of the two world-famous paintings of the birth of 
Christ in the manger of the Bethlehem stable and the 
wise men of the East led by the star to the place 
where the Child was. The caption, addressed, of 
course, to the rising generation, will be as follows: 
"Ask your Sunday-school teacher to tell you the 
story." This poster was designed by Edward Vol- 
kert of Cincinnati, Ohio. It is lithographed in eleven 
colors, and its actual size is twenty feet long by nine 
feet high. Critics declare that it is the most wonder- 



(107) 



EDUCATIONAL POSTERS 



ful and beautiful lithograph ever made in this 
country. 

General Grant has been selected as the subject tor 
the first inspirational poster. There will be an eight- 
sheet panel of the humble birthplace of the soldier. 
The middle section will present General Grant at the 
zenith of his career, showing the surrender of Gen- 
eral Lee at Appomattox, and the third panel will 
show General Grant in the White House. 

The significance of the combination will be pressed 
home upon the minds of those who see the poster 
with this question: "What are you doing with the 
better opportunities?" Across the top of the poster 
will run this caption: "What one poor boy accom- 
plished." 

It is the purpose of the Association, Mr. Cuddihy 
states, to have these posters lithographed in ten or 
more colors — in fact to make them so attractive they 
will be the most striking exhibits that have ever been 
seen on the local boards. 
Calumet (Mich.) News. 



POSTERS OF SAVIOUR. 



Billboard Men Start on Their Campaign of Uplift Work 
— Grant Next iVIonth. 



Evidences of the new uplift work of the National 
Billposters' Association are being seen for the first 
time in Columbus. They consist of 24-toot posters 
depicting the Christ Child in the manger, the Mother 
Mary, the wise men of the East, the shepherds and 
other features of the Christ birth. The posters are 
being put up in every city in the country of more 
than .3,000 population. 

The National Billposters' Association, at its last 
summer's convention, decided to devote some of its 
energies each year to welfare and uplift work. The 
present posters are some of the first results of the 
decisions. Pictures of General Grant are to be shown 
next month. 
Columbus (Ohio) Dispatch. 



Mr. 'W. C. Whitlock of this city has received no- 
tice from the Poster Advertising Association that 
they are supplying him with three beautiful posters 
in twelve colors, entitled, "The Birth of Christ." 
These are for use on billboards in the large towns 
and are supplied with the understanding that they 
will in no case be covered with any advertising of 
any kind from December 10 to January 1. These 
posters are gotten out by the Educational Commit- 
tee, which was appointed at the last annual meet- 
ing in July at Atlantic City, and from the miniature 
shown to the Examiner, they should be an adornment 
to any billboard in the city and instill a religious 
Christmas feeling into the hearts of all who may 
pause to give this subject the consideration which it 
duly deserves. 
Charlottctown (Prince Edward Island) Examiner. 



POSTERS ON BILLBOARDS PICTURE "THE NA- 
TIVITY" AND CARRY CHRISTMAS LESSON. 



In the tri-cities and in other cities in this country 
and Canada, pictures of the birth of Christ and the 
adoration of the Magi have been placed on the bill- 
boards to add to the Christmas spirit that is abroad 
throughout the land. These posters were hung a few 
days ago by Charles T. Kindt of the local posting 
service. Each bears the legend: "Ask your Sunday 
school teacher to tell you the story." 

On fifty of the largest billboards in the tri-cities 
appear huge twenty-tour-sheet posters, bearing a won- 
derfully executed lithograph of the scene of "The 
Nativity." The picture measures twenty feet long 
by nine feet high. 

In a panel of the frame is pictured a brass plate 
hearing the text from the second chapter of the 
Gospel according to St. Matthew, upon which the pic- 
ture is based: 

"And when they were come into the house, they 



saw the young child with Mary, His Mother, and fell 
down and worshiped Him." 

Manager Charles T. Kindt of the Burtis thus ex- 
plains the way it happened: 

Last summer there was a convention at Atlantic 
City of the Poster Advertisers' Association, a na- 
tional organization covering this country and Can- 
ada. During this convention a feeling took form that 
an organization with such resources for publicity 
should do something to aid the uplift of humanity, 
something to inspire the young an(i the old, to build 
up the broken-hearted and to help lead all men and 
women to a consideration of the higher life. 

So an educational committee was named, and the 
posters placed over the country are the first result 
of its work. The posters are being placed in every 
city with a population of more than 3,000 in this 
country and Canada, the number allowed to each 
city being proportioned to its size. 

The entire expense of the work is born by the mem- 
bers of the Association. It would cost at least $25,000 
if any organization or individual had paid for it. 

The poster is the work of Edward Volkert, the 
artist of the United States Printing & Lithographing 
Company of Cincinnati, who has made a beautiful 
blending of some of the ideas of the old masters and 
added a touch of his own genius to produce an ex- 
quisite and touching human portrayal of the most 
interesting incident in the life of Christ. The wise 
men of the East are seen kneeling before the infant 
Jesus, held in the arms of His mother. Mary, and 
surrounded by the humble occupants of the stable. 

The lithograph is executed in twelve colors, and 
has been pronoimced by experts the finest specimen 
of the lithographic art ever produced on such a large 
scale. 

The pictures will remain on the billboards until 
after Christmas, and will doubtless be a potent aid 
in bringing to many minds an appreciation of the 
true significance of the holiday. 
Davenport (Iowa) Daily Times. 



WILL UTILIZE BILLBOARDS IN A NATION-WIDE 

EDUCATIONAL CAMPAIGN IN ALL 

THE CITIES. 



Battle Creek is being made a part of a big national 
system of education through billboards by E. R. 
Smith of E. R. Smith & Company, billposters, and 
vice-president of the Michigan Billposters' Associa- 
tion. 

Splendid Christmas posters representing the visit 
of the three wise men to the stable where Christ was 
born in Bethlehem have been put on five of the E. R. 
Smith Company's billboards here in Battle Creek. 
The posters are magnificent lithographs in eleven 
colors and are 20 by nine feet in size, a billboard 
having been designed to fit them. 

All over the United States the posters are being 
put up in cities having billposting facilities under 
the direction of the National Billposters' Association, 
of which Mr. Smith is a member. Critics say the 
picture is the most wonderful and beautiful litho- 
graph ever produced in this country. It is produced 
from a painting by Edward Volkert of Cincinnati, and 
is what is known as a "24-sheet" poster. 

The posters have been placed on the billboards on 
Elm near Marshall street, on Maple north of Union 
street, opposite the Michigan Central depot, at the 
corner of Lake avenue and Battle Creek avenue, and 
opposite the American garage on West Main street. 
An effort has been made to place them as near as 
possible to churches and schools. All the ministers 
in Battle Creek have enthusiastically endorsed the 
plan of education, and will probably speak on it at 
tlie services next Sunday. 

Following the Christmas posters, which show the 
interior of tlie little stable at Bethlehem with the 
wise men kneeling before the child in his mother's 
arms, will be shown posters of the early life of Gen- 
eral Grant. 

Hattlo Creek (Mich.) Evening News. 



(io8) 



EDUCATIONAL POSTERS 



BILLPOSTERS PLAN EDUCATIONAL CAMPAIGN. 



Association Starts Movement for "Uplift of Nation" — 

Christmas Poster Erected by Wm. Leavitt, Jr., 

Opposite Federal Building. 



The first of a series of beautiful art posters, which 
Is part of a campaign of education or rather "uplift 
of the nation," inaugurated by the Poster Advertis- 
ing Association, has just been erected by Wm. Leav- 
itt, Jr., the local billposter, on the billboard opposite 
the new Federal Building. 

The message of peace on earth, good-will to men 
1b proclaimed by the poster depicting the birth of 
Christ. 

It is a wonderful lithograph In twelve colors, and 
is declared to be the finest example of that art that 
has ever been seen in America or elsewhere. The 
design is a composite of five of the most famous 
pictures of the birth of Christ, by the greatest 
painters of their day and generation. 

This picture is set forth for the young people of 
the country, and it bears the legend: "Ask your 
Sunday-school teacher to tell you the story," to- 
gether with the text from the second chapter of 
St. Matthew, which describes the scene the artist has 
striven so well to depict. 

In this age of commercialism it is startling, a 
little, to find a great business organization like the 
Poster Advertising Association devoting a large sum 
of money to the uplift of humanity. 

Yet this poster was designed and made for the 
Poster Advertising Association at a cost of more than 
$20,000, exclusive of the posting, which is done by 
all the members free of any charge. 

It is the first of a series of posters intended to 
stimulate the young men and women of the country, 
and to cheer the old, as well as to carry a message 
of hope and comfort to the unhappy and the un- 
fortunate. 

The Educational Committee of the Poster Adver- 
tising Association has evolved the Christmas poster 
which is attracting so much attention on all poster 
plants throughout the country, and will follow this 
up early in the new year with another wonderful 
poster depicting the life of General Grant, tracing 
his rise from lowly circumstances to the president's 
chair, as a stimulant to the youth of the country 
to "go and do likewise." 
Brazil (Ind.) News. 



BILLPOSTERS ARE "UPLIFTING" NOW. 



Display a Picture of the Nativity In All Cities — No 

Ulterior Motive — Aim Is to Lead Children of the 

Streets to Higher Things. 



Advertising and altruism. Billboards and benevo- 
lence. The cost of space and the Christmas spirit. 

Have they — let even the most credulous make 
answer! — have they anything in common except al- 
literation? 

They have. Not only throughout the country, but 
In this, our seething melting pot of a city, from 
which the milk of human kindness is said to be 
skimmed so greedily that only the whey of bitter- 
ness remains, a body of stony-hearted business men 
have made a contribution to the festal season no 
less unique than it is amazingly sentimental. They 
have been found out — the Scrooges! Let the testi- 
mony of your own eyes aid in exposing them. 

During your daily travels through Manhattan, the 
Bronx and Brooklyn you may have wonderingly 
observed on billboards a beautiful lithograph of the 
nativity of Christ. Standing out among glaring 
announcements of the merits of this or that com- 
modity is the soft-hued, humble scene in the stable 
with the Infant in swaddling clothes the central 
figure. The picture is nine feet high and twenty 
long, done in eleven colors. Into the huge stone 
stable the shepherds, come from "keeping the night 
watches over their flock," have brought a light. Con- 



cealed in front of them in the foreground the rude 
lamp is outshone by the brilliance which emanates 
from the Child. 

The Magi are there with their presents of gold, 
frankincense and myrrh. Through the doorway In 
the blue mist of the night appears their caravan, 
the backs of the camels and the robes of the servants 
silvered by the guide star of the desert wastes be- 
yond the city of David. 

Mary is supporting the Child, who stands with 
arms extended above the coarse straw of the manger. 
In her eyes is a far-away look, evidence that she 
is pondering the great event in her heart. In a 
stall are the ox and the ass, mute adoration in their 
attitudes. The picture has borrowed from the old 
masters and combined the ideas of the modern school. 

While you are absorbed in the picture's beauty, 
the question assailing you constantly is: "What does 
it advertise? Where the quid pro quo?" In the 
lower left hand you have found the mystifying in- 
scription: "Ask your Sunday-school teacher to tell 
you the story." That is the only hint at an 
explanation. 

We started by looking sharply for the cloven hoof 
of the press agent — and ended by rebuking ourselves 
for our cynicism. As far back as last July, at the 
annual convention in Atlantic City of the Poster 
Advertising Association, a nation-wide organization 
comprised of 3,000 poster companies, it was decided 
to inaugurate an uplift movement looking especially 
to the betterment of the poorer class of children. 

"We felt," said Barney Link, president of a local 
poster company whose name he specified should not 
be mentioned, "that having at hand the medium of 
pictorial appeal, we should utilize it to instill In 
youthful minds noble and inspiring thoughts. We 
were thinking particularly of the handicapped child 
whose education is restricted. 

"We have already been criticized as having ulterior 
motives, but that was to be expected. We intend 
to go on unhindered, however, displaying the posters. 
See that pile of letters? The clergy of the city have 
sent them by way of encouragement. We are not 
looking for the 'last dollar,' and we can afford to 
back the movement, whereas a philanthropist in pri- 
vate life would have to spend $100,000 to do it. 

"The cost of the lithographing has been $12,000. 
The members of our large association, each making 
personal contributions, have not felt that amount 
too great a drain upon their purses — or strain upon 
their charitable instincts. 

"In New York 300 of the nativity posters are up. 
In every other city of the United States and Canada, 
having over a population of 3,000, the same picture 
has been put on the billboards in numbers according 
to our membership in the various cities. 'The Nativ- 
ity' is the work of Edward Volkert, an artist of 
Cincinnati." 

K. H. Fulton, another of the poster advertising 
men interested in the campaign, said that the nativ- 
ity picture will be replaced later by a poster of 
President Grant, with inserts showing the humble 
lot of his early life and his gradual rise to fame. 
The legend will be, "This is what one poor boy ac- 
complished. How are you using your opportunities?" 
Subsequently the billboards will present phases of 
the life of a Boy Scout, and at Easter time another 
religious poster will be pasted up. The plan is to 
change the posters on an average of once a month. 

"Does the sentiment seem mawkish?" asked an- 
other of the uplift committee who did not want his 
name used. "I remember that when Joe Chappell 
of the National Magazine suggested the plan at the 
convention in July there was an eager response, but 
the members felt that they might be accused of 
having 'soft spots.' And a business man, you know, 
should be a rock to work destruction of the good 
ship 'Sentiment.' " 

We stood for a few minutes at the southwest cor- 
ner of Fifty-seventh street and Eighth avenue, where 
one of the religious posters is pasted on a fence 
enclosing vacant property. There was not long to 
wait. Three ill-clothed, begrimed kiddies appeared. 



(109) 



EDUCATIONAL POSTERS 



one of them on destruction bent. He wielded a bit 
of charcoal, plying it in a thin, black trail over the 
posters as he walked. Now and again he looked 
back over his artistry, smug delight in his face. 
Suddenly one of his companions arrested his prog- 
ress, grasping the defacing fingers in his own. 

"Look-it where you're goin'," he cried, his eyes 
bulging. His disengaged arm was pointing to the 
center of "The Nativity." The little malefactor 
stretched out his head to view the picture ahead, 
while his companion asked in amazement: 

"Don't yuh know that's God?" 
New York (N. Y.) Evening Sun. 



LIKE RICH OIL PAINTINGS. 



Handsome Pictures Displayed on the Billboards. 



The Defiance Poster Advertising Service is display- 
ing on its new steel billboards two beautiful posters, 
9 by 12 feet in size and lithographed in twelve col- 
ors, which are attracting an unusual amount of fa- 
vorable attention. The posters in question pictures 
the "Birth of Christ" with the suggestion reading, 
"Ask your Sunday school teacher to tell you the 
story." The poster is encased in a gold frame along 
the bottom of which is a quotation from the Bible. 

The Poster Advertising Association of the United 
States and Canada is making a nation-wide campaign 
of these posters through its members in every city, 
the desire being to inaugurate an "uplift movement 
for the good of humanity." There is no advertising 
on the posters, and the entire cost of the same, and 
the space on the "boards" which they occupy is borne 
and donated by the members of the association, who 
are to be commended for the movement and spirit 
shown. 

The big city papers have made special mention re- 
garding the campaign, most favorably, and herald 
the same as a great aid to the church and Sunday 
school and the educational feature. 

The posters in Defiance are on the boards located 
at the corner of Clinton and Fourth streets and on 
Fifth street, between Clinton and AVayne, and are 
worth going out of your way to see. 
Defiance (Ohio) Daily Express. 



POSTERS GIVING LIFE OF CHRIST PRAISED. 



Movement Called Greatest Religious Publicity Ever 
Conceived. 



"The posters depicting scenes in the life of the 
Savior are the greatest religious advertising ever 
conceived," said Marion Lawrance, secretary of the 
International Sunday School Association, referring 
to the posters being placed in 3.700 towns of the 
United States. The posters are the contribution of 
the Association to the "uplift of humanity." 
Chicago (111 ) Examiner, 



BILLPOSTERS START UNIQUE EDUCATIONAL 
CAMPAIGN. 



More than 500 children of the Halsted Street Insti- 
tutional Church Sunday school. West Twentieth and 
South Halsted streets, promised that during the 
week they would study the Christmas picture which 
the Poster Advertising Association has posted in 
various parts of Chicago as a part of an educational 
campaign. The picture has printed on one side of it, 
"Ask your Sunday school teacher to tell you the 
story." 

""The picture shows the visit of the wise men to the 
infant Christ," the Rev. ,1. B. Martin, the pastor, ex- 
plained to the children. 

"It will do you good to study it," he said, and then 
called for a show of hands of those who had already 
seen it. One small boy called out that he had seen 
one on Canalport avenue. Another said he had seen 



one on Twenty-second street, and another said he had 
seen one on Michigan avenue. 

Pastor Martin told about a man who counted the 
number of persons who had stopped to look at the 
picture near where he was taking lunch. "I counted 
121 persons go by," the man said, "and sixty-eight 
of the number stopped and looked at the picture and 
fifty-three seemed to go by heedlessly." The chil- 
dren promised to look not only at the one now ex- 
hibited but at others which. Pastor Martin explained, 
were to be posted in the future. "Christ Knocking at 
the Door'' and "Golgotha" are two of the other pic- 
tures named as yet to be posted. 

The pictures are 9 by 20 feet in size. According to 
a statement made by the Association, they are to be 
placed in 3.700 towns. The original of the picture 
now on exhibition was painted by Edward Volkert of 
Cincinnati. 
Chicago (111.) Tribune. 



BEAUTIFUL LITHOGRAPH POSTER IS 
EXHIBITED. 



There is now being displayed on the billboards 
of this city what critics pronounce the most wonder- 
ful and beautiful lithograph ever made in this coun- 
try. It represents "The Birth of Christ" and is in 
eleven colors. Oliver Taylor, owner of the local 
billposting plant, says this is the first of a series of 
educational posters ordered by the National Poster 
Advertising Agency for the movement to aid in 
the uplift of humanity. Every town in the United 
States where there is a billboard system these pic- 
tures may be seen. The Association at a great cost 
furnishes these free and the plant owners post them 
free as their contribution to this movement. Placed 
on the new molding finished boards now being erected 
here, they are attracting a great deal of attention and 
appear like a huge oil painting in a frame. 
Bristol (Tenn.) Herald-Courier. 



CHRISTMAS POSTER. 



Proclaiming Message of "Peace on Earth and Good 
Will to Men." 



During the past few days there have been posted 
on local billboards in the Bethlehems seven copies of 
a wonderful lithograph of the Nativity in twelve col- 
ors by the Bethlehems Poster Advertising Company. 
The picture proclaims the message of "peace on 
earth and good will to men." The Educational Com- 
mittee of the Poster Advertising Association, which 
is really the national body, and to which the local 
Association belongs, has evolved the Christmas 
poster, 9 feet by 21 feet in dimensions, which is at- 
tracting great attention in every city and town 
where billposter associations exist. The picture is 
declared to be a very fine example of lithographic art. 
The design is a composite of five of the most famous 
jiictures of the birth of Christ by the greatest painters 
of their day and generation. 

This picture is set forth for the young people of 
the country, and it bears the legend: "Ask your Sun- 
day-school teacher to tell you the story," together 
with the text from the second chapter of St. Matthew, 
which describes the scene the artist has striven so 
well to depict. 

This iioster was designed and made for the Poster 
Advertising Association at a cost of more than 
.$20,000, exclusive of the posting, which is done by 
all the members free of any charge. It is the first 
of a series of posters intended to stimulate the young 
men and women of the country, and to cheer the old, 
as well as to carry a message of hope and comfort 
to the unhajipy and the unfortunate. 

The Educational Committee will follow up the 
Nativity early in the New Year with another fine 
poster depicting the life of General Grant, tracing his 
rise from lowly circumstances to the President's 
chair, as a stimulant to the youth of the country to 
"go and do likewise." The local association to-day 



(no) 



EDUCATIONAL POSTERS 



mailed a circular letter to each minister of tiie gospel 
In the Bethlehems, calling attention to the "uplift 
movement for the good of humanity" in utilizing the 
immense pictorial appeal of the posters in a way 
which shall make men better by turning their minds 
to noble and inspiring thoughts. The circular letter 
concludes: 

"At this season of the year, above all others, it 
is felt that no more inspiring subject can be placed 
before the people than 'The Nativity." It is a first 
step in this important movement and we trust that 
you will be in hearty accord with it. We want you 
to feel that we have no ulterior motive, but that 
we want to contribute our mite to the spiritual uplift 
of humanity. We feel sure that this 'old, but ever 
new, story' will be brought home to the people this 
Christmas season with new force, while in addi- 
tion even those who do not attend divine service 
will be reached by this wonderful picture." 
Bethlehem (Pa.) Times. 



CHRISTMAS GREETING ON BILLBOARD. 



Commendable enterprise and commercial idealism 
of modern billposting are splendidly evidenced this 
week by the appearance of a masterpiece billboard 
display at the corner of Mission and Orondo. It is 
the first time anything of this kind has ever been 
seen upon the billboards of America. It marks the 
transformation from a sordid past to a higher con- 
ception of advertising. Time was when the typical 
bill poster made the saloon his headquarters and 
spent most of his time there. To-day he is an up-to- 
date business man who accepts his share of life's re- 
sponsibility. 

For Christmas season the American Bill Poster 
Association has sent to all its local affiliations a mag- 
nificent twenty-eight sheet reproduction of a master- 
piece oil painting picturing the infant Jesus in the 
manger at Bethlehem and the arrival of the wise 
men of the East who offer gifts of gold, frankincense 
and myrrh. At the bottom of the picture are the 
words, "Ask your Sunday school teacher to tell you 
the story." Not a word of advertising material is on 
the poster nor anything to detract from the religious 
lesson it teaches. Manager Ferguson has given an 
effective background by covering all commercial ad- 
vertising on the board and surrounding the Christ- 
mas picture with white border. 
Wenatchee (Wash.) Daily World. 



POSTER AS FACTOR IN MORAL UPLIFT. 



Series of Religious and Historical Subjects Selected for 

Illustration — First to Be Exiiiblted Is of Birth of 

Christ — Posting of Finely Executed Pictures in 

Washington and Other CItlesI 



Designed to demonstrate that the billboard can 
he made a powerful factor for the moral develop- 
ment of American youth, as well as for the civic 
uplift of American municipalities, a series of re- 
ligious and historical posters, prepared under the 
direction and at the expense of the allied poster 
printers and billposters of the United States, will be 
exhibited in Washington and every large city in the 
Union. 

The first picture, that representing the birth of 
Christ in the manger at Bethlehem, will be issued 
Tuesday. It will be posted at about fifty locations 
throughout the city and, at the end of a month, 
will be replaced with others, some of a historical 
character. 

In small type at the top of the religious poster 
will appear the words: "Ask your Sunday-school 
teacher to tell you the story." The Washington 
Truth Society, which is interested in the possibilities 
of the project, has suggested that Sunday-school and 
other religious bodies throughout the country sup- 
plement the work of the posters by having them 
reproduced in colors on small cards with explanatory 
stories on the backs of the cards. 



The posters are said to be of the finest workman- 
ship that can be produced in the United States. They 
are twenty feet long by nine and one-half feet high, 
and are in twelve colors, printed by a new process. 
The associated lithographers of the country have 
entered into the project with the poster printers and 
billposters, and, as a result of the combined efforts 
of these forces, the posters, it is said, will far sur- 
pass the present highest types of outdoor displays 
and will establish a new standard in lithographic 
art. 

It is announced that the entire cost of designing, 
cost of the paper, the lithographic work and the 
posting will be borne by the poster printers and 
billposters' associations. It is said that the expense 
will run into thousands of dollars. 

The completion of the project is the result of a 
series of meetings held by the associations during 
the past two months. When the matter was first 
considered, it was decided to enlist the aid of wealthy 
philanthropists, inasmuch as the scheme was one 
intended for the nation's benefit. Later it was de- 
cided that the organization should stand the whole 
expense of the enterprise and assume its full 
direction. 

The design for the posters which will be put up 
Tuesday was selected because it was considered the 
most appropriate for the first of the religious pic- 
tures, in view of the approach of the Christmas 
season. 

The -picture shows the Christ Child held in the 
arms of the Virgin Mary, with Joseph standing be- 
side the manger. The shepherds from the hills of 
Bethlehem are in attitude of adoration before the 
infant Savior, while the three wise men of the Bast 
are offering their gifts of gold, frankincense and 
myrrh. The traditional ox and ass appear in the 
background. Some of the shepherds' flocks are 
within the stable gazing mutely on the scene. Out- 
side the entrance to the stable can be seen the ser- 
vants and camels of the wise men, while off in the 
distance the "star of the East" is casting its light 
over the entire exterior scene. It is said that sev- 
eral clergymen who have seen the poster declare It 
to be one of the finest pictures of the birth of Christ 
created in recent years. 

The first historical poster will be the life of Grant 
in three pictures. The first part of the poster shows 
a log cabin. Grant's home. Grant is shown as a boy 
plowing in the field, and later chopping trees in a 
forest. Under this portion of the poster is an in- 
scription: "Grant's start." In the center of the 
poster will appear the words, "Grant directing his 
troops in battle," under which are the words, "Grant's 
work." The last portion shows a picture of the 
White House and the Capitol, with Grant as presi- 
dent of the United States. Under this appears, 
"Grant's reward." In heavy and conspicuous letters, 
running across the entire bottom of the poster, will 
appear the words: "What one poor boy accom- 
plished. What are you doing, with better oppor- 
tunities?" 

It is considered probable that subsequent posters 
will embrace such pictures as "Christ in the Temple," 
"Christ Blessing the Children," "Christ in Geth- 
semane" and other scenes in the life and passion 
of the Savior. 

Among the historical posters considered will be 
scenes in the life of Washington and a number of 
the greatest presidents. 
Washington (D. C.) Sunday Star. 



NATIVITY PICTURES ON BILLBOARDS. 



The entire city of Davenport is to be billed with 
great posters, nine feet high and twenty-one feet 
long, depicting the birth of Christ, as the 
result of a determination upon the part ot 
the poster advertising interests of America to dis- 
play "The Nativity" pictures on billboards in every 
city and town of importance in the United States. 
These posters will be located at the following boards 



(in) 



EDUCATIONAL POSTERS 



In Davenport: Fullerton avenue and Christie street, 
319 West Fourth street, corner Fourth and Myrtle 
streets, 220 West Eighth street, Thirteenth and 
Gaines streets, Washington and Liberty streets. In 
regard to the new move, Charles T. Kindt of this 
city, president of the Poster Advertising Association, 
has made the following statement: "The poster ad- 
vertising interests of America desire to inaugurate 
an 'uplift movement for the good of humanity,' utiliz- 
ing the immense pictorial appeal of posters in a way 
which shall make men better by turning their minds 
to noble and inspiring thoughts. Needless to say, 
there is no advertising of any description connected 
with these beautiful pictures. The entire cost of the 
posters, which are produced in twelve colors, and the 
cost of the space which they will occupy, is donated 
freely by the members of the Poster Advertising As- 
sociation. At this season of the year, above all others, 
it is felt that no more inspiring subject can be placed 
before the people than "The Nativity." We want 
you to feel that we have no ulterior motive, but that 
we want to contribute our mite to the spiritual uplift 
of humanity. We feel sure that his 'old, but ever 
new, story' will be brought home to the people this 
Christmas season with new force, while in addition 
even those who do not attend divine service will be 
reached by this wonderful picture." 
Eock Island (III.) Argus. 



ASSOCIATED BILLPOSTERS FOSTER 
CHRISTIAN SPIRIT. 



Hundreds of Superior people have been attracted 
by the huge poster picture displayed on the billboard 
on the west side of Tower avenue, north of the new 
Lightbody-Wingate Building at Fourteenth street, de- 
picting the three wise men worshiping the infant 
Christ Child, on the first Christmas morn, 1913 years 
ago at Bethlehem. 

Below the picture appears the following quotation 
from the Gospel of St. Matthew, "And when they 
came into the house they saw the young Child with 
Mary, His Mother, and fell down and worshiped 
Him." 

The picture itself is inscribed. "Ask your Sunday- 
school teacher to tell you the story." 

The picture poster is one of thousands of the same 
kind which are being displayed in the larger cities 
of the country by the Poster Advertising Association 
of the United States. The fostering of a better 
Christian spirit is the purpose of the poster, accord- 
ing to officers of the Superior Billposting Company, 
■which is affiliated with the national organization. 
Superior (Wis.) Telegram. 



BILLBOARDS TO BE USED IN UPLIFT WORK. 



Masterpiece Poster Depicting Birth of Christ Displayed 
In Many Parts of City. 



The "uplift movement for the good of humanity," 
which has been inaugurated by the Poster Advertis- 
ing Association of America, has reached Portland. 
This organization is utilizing the immense pictorial 
appeal of posters in a way which will tend to make 
men, women and children better by turning their 
minds to noble and imposing thoughts. 

On the billboards of this city have been placed 
19 reproductions of a groat poster masterpiece, nine 
feet high and twenty-one feet long, depicting the 
birth of Christ, which will bring this old but new 
Btory home to the people of this city during this 
Christmas season with new force. In the foreground 
there is an exhortation to the children reading: 
"Ask your Sunday-school teacher to tell you the 
Btory," and also a verse taken from the second 
chapter of St. Matthew, concerning the visit of the 
wise men to the stable in Bethlehem. These posters 
are located on the billboards on Savier street be- 
tween Nineteenth and Twentieth, Washington and 
Nineteenth, Morrison and Nineteenth, Madison and 
Fifth, First and Lincoln, Front and Grover, Schuyler 



and Union, Williams and Stanton, Grand and Alberta, 
Klllingsworth and Patton, Cook and Mississippi, 
Tillamook and Mississippi, East Twentieth and Burn- 
side, Grand avenue and East Ash, Grand avenue and 
East Taylor, Hawthorne avenue and East Eighth, 
A and Gidean and Belmont and East Forty-fifth. 

To stimulate the patriotism of the youth of the 
country, and to cheer those who are downcast, an- 
other poster of about the same size illustrating the 
life and achievements of President U. S. Grant will 
soon be issued and placed on the billboards of this 
city. Other similar posters will follow from time 
to time during the year. 
Portland (Ore.) Journal. 



COMMENDABLE ACT. 



The billboards of the country are coming to be an 
important factor since they have practically come 
under the management of one head. They are getting 
to be so generally used by advertisers that the news- 
papers over the country should awaken to the great 
possibilities to which they may develop. 

Our attention is directed to a most commendable 
act on the part of the billboard management which 
confronts this and every city in this country during 
the Christmas holidays. On every billboard of con- 
sequence can be found an extremely beautiful and 
artistic picture, portraying the birth of Christ. Three 
of these pictures are to be seen here; one at the 
Hess real estate location, another one on West Fifth 
avenue and another on First street by the Ranney- 
Davis wholesale house. 

This timely thought carries with it a wonderful 
expense without any immediate returns. They might 
have adopted another plan to have directed attention 
to the billboards, but they could not have chosen 
anything quite so timely and commendable. 
Arkansas City (Ark.) Daily News. 



CHURCH COULD PROFIT BY WISE 
ADVERTISING. 



Dr. Paul B. Jenkins Emphasizes Advantages of Public 
Campaigns — Cites Christmas Poster Work and Tem- 
perance Success — "Gospel of Nonsense" Is Theme 
of Rev. F. R. Leach at Grace Baptist 
— Sermons in Other Churches. 



At Immanuel Presbyterian Church last night. Dr. 
Paul B. Jenkins spoke on "A New and Beautiful 
Way of Telling the Christmas Story," alluding to 
the Christmas posters which the Poster Advertising 
Association has put up in every city and town of im- 
portance in the United States. As an accompaniment 
to the sermon, the congregation was presented with 
photographic miniatures of the poster in question, of 
which a large number have been posted on promi- 
nent billboards throughout Milwaukee. In his sermon 
Dr. Jenkins said: 

"The act of this great corporation in telling the 
Christmas story of the birth of Christ throughout 
every city in the land seems to me not only inex- 
pressibly touching, but also laden with many lessons 
for us of the Christian churches. 

"In the first place, it is preaching, of the best and 
simplest kind, because it brings the great under- 
lying fact of the birth of Christ before ever>' element 
of the community, young and old, rich and poor, the 
churchgoer and the non-attendant. 

"In the second place, this picture is one form of a 
great and public confession of faith in Christ, and 
of humanity's infinite debt to Him. What a lesson its 
widespread and unashamed publicity ought to im- 
press upon the men who to-day are afraid to let it 
be known where they stand with regard to Him! 

"And lastly, it ought to tell us of the churches of 
what good we might do carrying on this same method 
of telling the story of Christianity and of the Chris- 
tian church in the same way in still other pictures 
and more of them. The temperance people are al- 



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EDUCATIONAL POSTERS 



ready alive to it, and to its effectiveness owe more 
tlian" one of their victories in the southern states. 
Thinlv what would be the effect on the public mind if 
we were to thus scatter abroad the truths of the 
Gospel, as expressed in Christian art, instead of 
keeping them shut in our museums and art galleries. 
May this instance bring our men to realize what 
unusual opportunities are thus within their reach!" 
Milwaukee (Wis.) Sentinel. 



LEAVITT RECEIVES MANY COMPLIMENTS. 



For Display of Christmas Posters on Billboards About 
the City. 



William H. Leavitt, Jr., city billposter, admits 
that he did not know he was doing such a com- 
mendable thing when he put up the big Christmas 
posters on a number of the prominent billboards in 
the city, but judging from the number of compli- 
ments from local people, as well as several letters 
he has received, the idea certainly meets the ap- 
proval of many. 

Mr. Leavitt prizes the following letter, which he 
received recently from Merle Sidener, former city 
editor of the Indianapolis Star: 

December 20, 1913. 
Mr. William Leavitt, Jr., 
Brazil, Ind. 

Dear Sir: — In The Indianapolis Neivs of last night 
I notice a short item from Brazil, saying that you 
have placed Christmas posters on a number of your 
billboards. 

I cannot refrain from expressing my personal ap- 
proval. Of course, I do not know whether you are 
inspired by religious motives, but that really makes 
no difference. As a business man you have recog- 
nized an opportunity to do something of real con- 
structive value in your community. 

You have surely caught the spirit of the times, 
and your action will have an influence more wide- 
spread than you think. Other men will be encour- 
aged to do unselfish acts by the knowledge of what 
you have done. 

I am sure your own Christmas season will be all 
the more happy and, although I am a stranger, I 
wish to mingle my best wishes with those of your 
personal friends. 

Very truly yours. 

Merle Sideneb. 
Brazil (Ind.) Dally Tlmea. 



BILLBOARD OWNERS PREACH BY GREAT 
PICTURE. 



The most remarkable and perhaps one might 
fairly say the most significant innovation of Amer- 
ica's 1913 Christmas season has been the appearance 
of Christmas posters on the billboards of American 
cities the last two weeks before Christmas. This 
display is a huge twenty-four sheet lithograph twenty 
feet long by nine feet high, picturing the adoration 
of the infant Savior by shepherds and magi at Beth- 
lehem — the work of Edward Volkert, chief artist 
of the United States Printing & Lithograph Com- 
pany in Cincinnati. His work is not wholly orig- 
inal, but a harmonization of ideas drawn from 
several classic painters of Christian history who 
have treated the Christmas theme. The values of 
the picture are highly artistic and truly reverent. 
As an evidence of sincere intent to make the poster 
a real means of religious influence, there is lettered 
in its margin the text, "And when they came into 
the house, they saw the young Child with Mary His 
mother, and they fell down and worshiped Him." 
And across the face of the painting itself run the 
words: "Ask your Sunday-school teacher to tell 
you the story." 

This whole Christmas display is the result of an 
actual moral and even religious revival which oc- 
curred in the national convention of the Poster Ad- 
vertising Association at Atlantic City last summer. 



This gathering was composed of representatives of 
the great firms which own the billboards in Amer- 
ican cities, and these delegates faced, with what 
amounted to a profound conviction of sin, the com- 
mon public accusation that they were lending their 
property and influence to advertising vicious agencies 
in theatrical and other lines. Their penitence took 
the form of arrangements to clean up the billboards 
and purify them at least of obscenity. But they 
were not content with this negative measure. An 
educational committee was appointed to devise some 
way by which the billboard owners might have a 
part in the moral uplift of the country. It was this 
committee which developed the idea of a Christmas 
poster, and which determined that it should spread 
not mere conventional sentiments of Christmas 
good-will, but a direct religious message. 

The plan laid out for this strange new evangelism 
contemplated the display of the great Christmas 
lithograph in every city of the United States and 
Canada of more than 3,000 population. And prac- 
tically the project has been realized. The larger 
cities got as many as fifty copies apiece. The 
space which the various billboard owners donated 
for the purpose was worth $25,000. 

Of the many accumulating tokens of a deeper 
religious sentiment pervading the nation, particu- 
larly at this Christmas season, surely none can 
pronounce a more positive assurance of optimism 
than this voluntary agtion on the part of a com- 
mercial organization which heretofore has been 
regarded as indifferent to moral considerations. It 
might almost be said that the advertising billboards 
with this impressive picture blazoned on them have 
become heralds of the kingdom of God. 
The Continent. 



THE CHRISTMAS PICTURES ON THE BILL- 
BOARDS. 



The attention of Monessen people, as well as those 
of other towns of the Monongahela Valley, has doubt- 
less been attracted to the large twenty-tour sheet 
posters which occupy space on the billboards, on 
which are pictured the adoration of the newly-born 
Christ. The mother upholds the young Child, and 
the three wise men are offering their gifts. The 
beasts of the stable stand and watch the strange 
scene. 

Much comment has been caused by the pictures, 
and also a certain thrill of mystification at the 
appearance of so remarkable a picture at the ap- 
proach of the celebration of the birth of Christ. The 
pictures are so very beautiful, and appearing, strange 
to say, without any hint at commercialism as to 
the motive for their display, it is little wonder the 
demand for information as to their source and 
motive has been wide. 

The answer is that three thousand of these beau- 
tiful posters have been placed all over the United 
State by the Poster Advertising Association, a na- 
tional organization. 

They mark the first step in a movement on the 
part of that body to utilize some part of its wide 
resources for publicity "to aid the uplift of human- 
ity; to inspire the young and the old; to build up 
the broken-hearted, and to help lead all_ men and 
women to a consideration of the higher life." 

Aside from a scripture text describing the scene, 
the beautiful picture bears only this legend: "Ask 
your Sunday-school teacher to tell you the story." 

We regard this new and remarkable manifesta- 
tion of the spirit of the season as a notable illustra- 
tion of the changing feelings of these times. It 
could not come from a more unexpected quarter, 
though the recent action of the Posters' Association 
to deny space on its boards to suggestive or indecent 
pictures or advertisements evidenced a right re- 
gard for public interests. 

It is one thing to support the social advance 
negatively, however, and quite another to come out 
positively for the higher and better things. So in 



(ii3) 



EDUCATIONAL POSTERS 



these unusual and effective pictures of "The Nativity." 
which cannot but inspire all who see them, we 
sense a new force which, if henceforth used with 
as much care and discrimination as here is evi- 
denced, may really help in the nation-wide struggle 
for social justice. 

Here, for the first time, the sacred story is pic- 
tured in the public streets. This fact of itself gives 
basis for a brief setting forth of that democracy upon 
which Christ founded every speech and action. 

"Come unto me, ALL ye that labor and are heavy 
laden." 

Here, surrounding the Babe who was to inspire 
and uplift countless millions, are represented the 
varying classes, from the humblest shepherd boy to 
the men of wealth and wisdom. 

Christ knew no caste. He came to save men 
from their selfish selves. He worked all his life 
trying to help all men and women to a place where 
they could get the best out of life. As one eminent 
sociologist has said: 

He proposed to reorganize society by reorganizing 
man. The failure of the actual man is seen in the 
doom of every form of democratic government in 
history. The citizenship, even when limited to the 
upper classes, has soon been involved in ruin. 

Yet, in spite of failures of the past, the heart of 
the world claims democracy as its own, and history 
hastens on toward the goal promised in the birth of 
the Jewish Child, whose mother named Him Jesus. 

The regeneration of society, called by the name 
of democracy, means not simply (liat all the people 
shall share in the good of the world and in the 
fullness of life. 

It demands the possibility of an adequate career 
for every man, woman and child. 

It demands that the thing we vaguely call society 
adjust itself to the demands and duties involved in 
this conception. 

This was the sort of democracy Christ taught. 
It was to perpetuate these ideals, and so to plant 
them in the hearts of men as to bring forth practical 
fruit, that He was willing to die. 

If some social justice can be sowed in the hearts 
of the children by the Sunday-school teachers who 
answer the poster's question, the 3,000 pictures shall 
have served a great cause. 
Monessen (Pa.) Evening: Call. 



REVERED APPEAL TO THE PEOPLE. 



Poster Work of Art Depicting the Birth of Christ Placed 
on Billboard on Main Street — Posted Simultane- 
ously In All the Largest Cities of the 
United States and Canada. 



In these modern days it is indeed refreshing to 
have this monotony broken by gazing upon a poster 
which has a revered, yea, somewhat sacred, appeal to 
the onlooker. 

This poster is the new one that has been placed on 
the big billboard underneath the New Haven railroad 
bridge, over Man street, near the jewelry store of 
Joseph Jalbert, by Billposter William O. Hackett. 

This splendid work of the lithographers' art de- 
picts the birth of Christ in the stable at Bethlehem, 
showing everyone in life-size beautifully and artistic- 
ally carried out in twelve colors. 

It was stated by Mr. Hackett to-day that the claim 
is made that this poster is an exact reproduction of 
the original painting. When asked about the reason 
for posting this scene, Mr. Hackett stated to a Call 
reporter that simultaneously throughout practically 
every city in the United States and Canada every 
member of the Poster Advertising Association of 
the United States and Canada placed such a poster in 
one of the most conspicuous places in the city. This 
poster is twenty-one feet long and ten feet high. It 
is surrounded with a heavy border of holly strips 
and does not contain any advertising. On either side 
are white blank spaces which serve to direct atten- 
tion to the painting. 



This is the first year that this idea has been car- 
ried out, and judging from reports that have already 
been received by the national association it is meet- 
ing with wonderful success in attracting the atten- 
tion of the people and bringing them to realize what 
season of the year it is preceding the anniversary of 
the birth of Christ. 

The expense of getting out these posters, and there 
are thousands of them, is borne by the national asso- 
ciation. All the local members do is to furnish 
gratis the space on a billboard and do the work of 
installing the same. 

This plan originated among Western members of 
the national association, who had had some experi- 
ence in billboard displays for churches in Western 
towns. Judging from the success that has already 
met this venture, it is certain that a similar event 
will occur next year. 

The billboard has been photographed by A. L. Mer- 
rill for Mr. Hackett, who will send one to the na- 
tional association. 
Woonsocket (R. I.) Call. 



BEAUTIFUL PICTURE IS POSTED. 



Bible Study Pictures Posted in this City — Custom the 
Country Over on December 15. 



B. B. Wiley's billboards at Seventh and Keeler 
streets and Seventh and JIarshall streets just now 
are displaying two beautiful reproductions of the 
great painting "The Nativity," these pictures having 
just been posted. This is a custom the country over 
with the members of the Billposters' Association, on 
December 15, to post one or more pictures of biblical 
interest on conspicuous billboards of the city. This 
picture requires half of a big billboard space and 
the ones here have attracted much attention. A 
verse from Matthew is given at the bottom of the 
picture and at one side this inscription: "Ask your 
Sunday-school teacher to tell you the story of this 
picture." 
Boone (Iowa) News-Republican. 



A BEAUTIFUL PICTURE. 



Contrary to common belief, corporations are not 
soulless, but they also feel the Christmas spirit. The 
corporation which controls the billposting in Burling- 
ton and throughout this and other districts, is add- 
ing its share to the Christmas preparations, to what 
might be called the Christmas atmosphere, by decorat- 
ing the billboards with beautiful pictures of the Na- 
tivity. These lithographs are real works of art and 
the financial outlay must have lieen a heavy one. 
But the results are obtained and that is what counts. 
Many stop to admire and to study these pictures, 
which are copied from one of the world's great mas- 
terpieces. 
Burlington (Iowa) Hawk-Eye. 



An illustration of the tendency of the times and on 
which bears out the contention made recently by a 
Waukegan pastor that parents leave to much for the 
church and the ministers to do for the welfare of 
their children is seen in the religious pictures which 
have been posted during the holiday season on bill- 
boards throughout this section. The pictures show 
the wise men bringing their gifts to Christ. The idea 
of the picture, tor creating religious zeal and interest 
is all right. BUT, underneath the pictures are the 
words: "Ask your Sunday school teacher what the 
picture means." That's the point: Ask your Sunday 
school teacher! Why not ask your mother, or your 
father? The point recently made by the pastor Is 
that children do not go to church or to Sunday school 
because their parents show such small concern for 
them — they seldom accompany them there. And, the 
picture bears out the theory — that somebody else is 
answerable to the child for religious information 
rather than the parents themselves. 
Waukegan (111.) Sun. 



("4) 



EDUCATIONAL POSTERS 



BILLBOARDS AND ETHICS. 



Peculiar Campaign Started By Poster Association — Pic- 
tures Displayed Here — First of Series Intended to 
Develop New Attitude on Part of Public 
Toward Lithographs Depicts 
"The Nativity." 



Lithographs depicting "The Nativity," under which 
was quoted a passage from the Scripture, have been 
placed on the billboards. They may have seemed 
incongruous alongside of theatrical and advertis- 
ing posters. But there is a reason for their existence. 

The poster advertising interests of America state 
that they desire to inaugurate the "uplift movement 
for the good of humanity, utilizing pictorial posters 
in a way which shall make men better by turning 
their minds to noble and inspiring thoughts." 

As a result there now is on display in practically 
every town and city of importance in the country a 
great poster masterpiece, nine feet high and twenty- 
one feet in length, portraying the birth of the Christ. 
The entire cost of the posters, which are produced in 
twelve colors, and the space they occupy, is met by 
the Poster Advertising Association, Inc., which has 
the uplift movement in hand. At this season of 
the year it is thought that no more inspiring subject 
than "The Nativity" can be placed before the people, 
a statement explaining the movement says. 
Sioux City (Iowa) Journal. 

BIBLICAL POSTERS ON BILLBOARDS. 



Considerable interest has been shown in the litho- 
graphic posters conspicuously displayed about the 
city depicting the birth of Christ. The explanation 
is that an "uplift movement for the good of human- 
ity" has been inaugurated by the poster advertising 
interests, and that they are to put up similarly 
attractive and appropriate posters from time to time. 
These posters are displayed on several billboards 
about the city. 
New Haven (Conn.) Register. 



FIVE ARTISTIC POSTERS. 



Beautiful Pictures of the Nativity Displayed by the 
National Association of Billposters. 



Five beautiful pictures are on exhibition in Bur- 
lington — free to all. They are of very generous 
dimensions and are displayed on billboards, through 
the enterprise of the National Association of Bill- 
posters. They represent the Nativity and have been 
printed in twelve colors by the United States Print- 
ing and Lithographing Company of Cincinnati. They 
represent a big pile of money, the contribution of 
one organization to the Christmas time. 

The pictures are exhibited here at the following 
places: 

South Main street, near Clay. 

Division street, corner Fourth. 

Valley street, opposite postoffice. 

North Fourth, next to Benner's tea store. 

Jefferson street, just west of railroad crossing. 

The educational committee of the Poster Adver- 
tising Association, the parent organization, with 
branches in every state of the Union and in Canada, 
responsible for this uplift movement; and simultane- 
ous throughout the nation to-day these magnificent 
lithographs were posted. 

The design is a composite of five of the most 
famous pictures of the birth of Christ, by the great- 
est painters of their day, is in twelve colors, and 
cost the Poster Advertising Association, which de- 
signed it, over $20,000, aside from the value of the 
billboard space used to display it. It is set forth for 
the young people of the country with the beautiful 
idea of turning their minds to the wonderful scene 
twenty centuries ago and is only one portion of the 
uplift movement of the Association. 

The picture is eleven feet high and twenty-two 



feet long and looks like a master painting in a 
beautiful frame. It is a view of the inside of a 
stable. On the left patient cattle are seen, with here 
and there a sheep. In the center, at the rear, sitting 
on a rude cot, is Mary holding the bright-faced Christ 
child to her breast. One follower of the Lowly One 
is bending over her shoulder, while in front of her 
are the shepherds with their crooks, one holding a 
lamb in his arms. At the right, just inside the 
door, stand the wise men with their gifts for the 
babe, while the whole interior is illuminated by the 
brightness of the face of the infant Jesus. 

On the extreme right, through an open door, is 
seen the darkness of the first Christmas night. 
Camels, held by their keepers, are plainly seen, 
while far above the Star of Bethlehem, its diverging 
rays forming a cross against the sky, shines re- 
splendent. 

At the bottom of the picture is inscribed the fol- 
lowing quotation from Matthew 1:11: "And when 
they were come into the house they saw the young 
Child with Mary, His mother, and fell down and 
worshiped Him." At another place on the picture 
are the words, directed to the young: "Ask your 
Sunday-school teacher to tell you the story." 

Twenty thousand dollars or more invested in one 
poster to aid in the uplift of humanity is a great 
sum, and when it is borne in mind that this is one 
of a series of similar posters to be used in the move- 
ment, one feels that he must take off his hat to 
the Poster Advertising Association. 

JIanager Ralph Holmes of the Grand, who also 
represents the Poster Advertising Association, says 
that early in the new year another wonderful poster 
depicting the life of General Grant will be displayed. 
This will trace the hero of Appomattox from lowly 
circumstances to the highest office in the gift of 
the American people — the presidency of the United 
States, as a stimulant to the youth of the country 
to "go and do likewise." 
Burlington (Iowa) Hawk-Eye. 



NATIVITY'S STORY TOLD BY POSTERS. 

Five posters, each ten feet high and twenty-eight 
feet long, have been placed in position in various 
parts of New Brunswick, affording a new and unique 
manifestation of the spirit of "Peace on earth, good- 
will to men." The posters bear a wonderfully exe- 
cuted lithograph of the scene of "The Nativity." 

They are to be found on Albany street near the 
Albany street bridge; corner of Railroad avenue and 
Baldwin street; Howe's Lane, near the Pennsylvania 
Railroad; corner of Paterson and Schuyler streets, 
and at the corner of Commercial avenue and Sand- 
ford street. 

The only lettering upon the posters is this simple 
message to the children of New Brunswick: 

"Ask your Sunday-school teacher to tell you the 
story." 

In a panel of the frame is pictured a brass plate 
bearing the text from the second chapter of the 
Gospel according to St. Matthew, upon which the 
picture is based: 

"And when they were come into the house, they 
saw the young child with Mary, His mother, and fell 
down and worshiped Him." 

B. W. Suydam, of the New Brunswick Billposting 
Company, explained the matter to a Home News re- 
porter, thus: 

Last summer there was a convention at Atlantic 
City of the Poster Advertising Association, a national 
organization covering this country and Canada. Dur- 
ing this convention a feeling took form that an or- 
ganization with such resources for publicity should 
do something to aid the uplift of humanity — some- 
thing to inspire the young and the old; to build up 
the broken-hearted, and to help lead all men and 
women to a consideration of the higher life. 

So an educational committee was named, and the 
posters are the first result of its work. The posters 
are being placed in every city with a po))ulation of 



(US') 



EDUCATIONAL POSTERS 



more than 3,000 in this country and Canada, the 
number allowed in each city being proportioned to 
its size. 

The entire expense of the work is borne by the 
members of the association. It would have cost at 
least $25,000 if any organization or individual had 
paid for it. 

The poster is the work of Edward Volkert, the 
artist of the United States Printing and Lithograph- 
ing Company, of Cincinnati, who has made a beauti- 
ful blending of some of the ideas of the old mas- 
ters and added a touch of his own genius to produce 
and exquisite and touchingly human portrayal of the 
most interesting incident in the lite of Christ. The 
wise men of the East are seen kneeling before the in- 
fant Jesus, held in the arms of His mother, Mary, 
and surrounded by the humble occupants of the 
stable. 

The lithograph is executed in twelve colors, and has 
been pronounced by experts the finest specimen 
of the lithographic art ever produced on such a 
large scale. 

The pictures will remain on the billboards until 
after Christmas, and will doubtless be a potent aid 
in bringing to many minds an appreciation of the 
true significance of the holiday. 
New Brunswick (N. J.) Home News. 



BILLPOSTERS TEACH BIBLE STUDY. 



On the billboards in Muskogee there has appeared 
in the past few days a beautiful poster in colors of 
the nativity of Christ. The poster bears no adver- 
tising. Beneath the picture of the infant Christ 
and Mary, His mother, and the adoring shepherds 
and wise men, is a Bible text, and in small letters at 
one side is the sentence, "Ask your Sunday-school 
teacher to tell this story." Many people who have 
noticed the poster have thought that some religious 
society pays for the posters and the work of posting 
them on the billboard. But the society responsible 
for the posters is the Poster Advertising Associa- 
tion. Each month for a year, beginning with Decem- 
ber, a different poster will appear on the boards. 
Muskogee (Okla.) Democrat. 



PICTURE LESSONS. 



Beautiful Posters Show Nativity Scene — It Is Uplift Plan. 



Pictures of "The Nativity," nine feet by twenty 
feet, charmingly lithographed in twelve soft colors, 
have been erected on six billboards in Topeka. Two 
passers-by paused at the corner of Tenth and Tyler — 
looked at the poster with interest — wondered if it 
were an advertisement for a "movie," and read the 
inscription below it. the Christmas verse that every- 
body knows: "And when they were come into the 
house they saw the young child with Mary, His 
Mother, and fell down and worshipped Him." 

There seemed to be no advertisement in connec- 
tion with the sheet. Printed in one corner were the 
words: ".\sk your Sunday-school teacher to tell you 
the story." 

At a national convention of the Poster Advertising 
Association in Atlantic City, one of the speakers 
recalled the influence which pictures seen in his boy- 
hood had exerted on his life. A movement whose 
results are felt in every city in the country was 
started at that second. 

The entire cost of designing, lithographing and 
shipping the iiosters is borne by the association in 
what is termed an "uplift movement for the good of 
humanity." They are intended to prove an inspira- 
tion to old and young at the cheery season of "Peace 
on earth, good-will to men." 

Six pictures have been received In Topeka and 
erected by the Crawford Billposting Company — 
erected at Tenth and Tyler, Eighth and Van Buren, 
Kansas avenue near Tenth, Crane street near First, 



North Kansas avenue near Falrchild, and Saywell 
near Kansas avenue. 

The Virgin and the Christ child are the central 
figures on the poster. Joseph is standing behind the 
two. The adoring shepherds and the wise men, richly 
garbed, kneel before the Child. Through the open 
doorway of the stable can be seen the Star of the 
East. The picture has been examined by eminent 
critics, and adjudged an admirable work of art. 

The second picture in the series will illustrate the 
life and achievements of General Grant, will show his 
birthplace, early life, march at the head of his troops, 
and picture with the White House in the distance. 
The poster will bear the inscription: "What one 
poor boy accomplished. . What are you doing with 
better opportunities?" 

In Munich, and other European cities, poster art 
plays an important part. The movement by the edu- 
cational committee of the Poster Advertising Asso- 
ciation, seconded by billposting companies throughout 
the country, is a big step toward beautifying the 
despised billboards. 
Topeka (Kan.) State Journal. 



INSPIRING PICTURE ON THE BILLBOARD. 



An inspiring jiicture. which has attracted much 
attention In Sheffield, is that on the billboard near 
the corner of Montgomery avenue and Fifth street. 
It is the great masterpiece, "The Nativity," depicting 
the birth of Christ. It is nine feet high and twelve 
feet long and in twelve colors. 

This great picture was posted by Mr. Harry B. 
Elmore, of Sheffield, a member of the Poster Adver- 
tising Association, Inc., which has inaugurated an 
"uplift movement for the good of humanity." At 
this season the posting of "The Nativity" is espe- 
cially appropriate. Later on. other great pictures 
will be posted on the billboards. 
Sheffield (Ala.) Tri-Cities Daily. 



The posters which the Curran Billposting Com- 
pany have placed on two of their Boulder billboards, 
depicting the birth of Christ, have created very fa- 
vorable comment in all quarters. The posters are 
nine feet long, 12 feet high and represent the best 
work of the billposting profession. The idea was 
originated by the Poster Advertising Association of 
America, of which James Curran of Denver is an 
enthusiastic booster, as their contribution toward the 
"uplift movement for the good of humanity." In 
presenting the picture the Curran company has no 
ulterior movement — it is merely the Christmas trib- 
ute of that profession. 
Boulder (Colo.) Camera. 



BIRTH OF CHRIST. 



Depicted on Large Posters and Displayed With a View 
to Uplifting Humanity. 



The Neivs gladly publishes herewith an open letter 
from T. B. Chafee of West Pennsylvania street, this 
city: 
Editors of The Morning A'ews. 

Dear Sirs: — We call your attention to a matter 
which we know will have your cordial interest and 
approval. The poster advertising interests of Amer- 
ica desire to inaugurate an "uplift movement for the 
good of humanity," utilizing the pictorial appeal of 
posters in a way which shall make men better by 
turning their minds to noble and inspiring thoughts. 
As a result of this desire, there will be displayed on 
the poster boards, in practically every city and town 
of importance in America, a great poster masterpiece, 
depicting the birth of Christ. Needless to say there 
is no advertising of any description connected with 
this beautiful picture. The entire cost of these won- 
derful posters, which are produced in twelve colors, 
and the cost of the space which they will occupy. Is 
donated freely by the members of the Poster Ad- 



("6) 



EDUCATIONAL POSTERS 



vertising Association, which has the uplift movement 
in hand. At this season of the year, above all others. 
It is felt that no more inspiring subject can be placed 
before the people than "The Nativity." 

It is a first step in this important movement and 
we trust that you will be in hearty accord with it. 
We want you to feel that we have no ulterior motive, 
but that we want to contribute our mite to the 
spiritual uplift of humanity. We feel sure that this 
"old, but ever new, story" will be brought home to 
the people this Christmas season with new force, 
while in addition even those who do not attend di- 
vine service will be reached by this wonderful 
picture. Yours sincerely, 

T. F. Chafee. 
ShelbyviUe (Ind.) Morning News. 



Recently there appeared upon the billboards a 
splendid poster showing the birth of Christ. The 
poster excited much attention. To the general pub- 
lic it was a "picture," but to the initiated it was a 
reproduction of a "painting" by a master, for the 
master's hand was very evident. 

The poster was also a splendid example of poster 
work. It was placed by the Poster Advertising Asso- 
ciation at their own expense. 

The original is of the same size and colorings as 
the original which is one of the famous paintings of 
Notre Dame University. It is the work of Gregori. 
an Italian painter, whom Father Sorin, founder of 
Notre Dame, had the Vatican send from Rome to 
make many paintings for Notre Dame. He remained 
at the university sixteen years, and all the paintings 
in the cathedral and in the administration buildings 
are the work of his hand. 
Goshen (Ind.) News-Times. 



POSTERS REPRESENT THE BIRTH OF CHRIST. 



Twelve Christmas posters representing the birth 
of Christ are being displayed on the boards of the 
Poster Advertising Association in St. Joseph. This 
is the first of a series of immense posters of edu- 
cational and, spiritual value which the association 
expects to put out. It is something new in this 
commercialized age for a business company to devote 
large sums of money to uplifting humanity. 

The Christmas poster, nine feet high and twenty- 
one feet long. Is a composite of five of the most fa- 
mous pictures of the birth of Christ by the great- 
est artists of their generation. Under the picture 
are the words: "Ask your Sunday-school teacher 
to tell you the story," and the text from the second 
chapter of St. Matthew, which describes the scene 
the artist has pictured. The poster was designed and 
made at the cost of $20,000 exclusive of the posting, 
which is done by any of the association members 
free of charge. Eariy in January another poster, 
picturing the life of General Grant and tracing his 
rise from lowly circumstances to the President's 
chair, will be printed. 
St. Joseph (Mo.) Gazette. 



BILLPOSTERS AID RELIGION. 



The message of "peace on earth, good-will to men" 
is being proclaimed in and throughout the country 
by a poster depicting the birth of Christ. 

It is a wonderful lithograph in twelve colors, and 
is declared to be the finest example of that art that 
has ever been seen in America or elsewhere. The 
design is a composite of five of the most famous 
pictures of the birth of Christ, by the greatest paint- 
ers of their day and generation. 

This picture is set forth for the young people of 
the country, and it bears the legend: "Ask your 
Sunday-school teacher to tell you the story," together 
with the text from the second chapter of St. Matthew, 
which describes the scene the artist has striven 
so well to depict. 

In this age of commercialism it is startling, a 
little, to find a great business organization like the 



Poster Advertising Association devoting a large sum 
of money to the uplift of humanity. 

Yet this poster was designed and made for the 
Poster Advertising Association at a cost of more than 
'$20,000, exclusive of the posting, which Is done by 
all the members free of any charge. 

It is the first of a series of posters intended to 
stimulate the young men and women of the country, 
and to cheer the old, as well as to carry a message 
of hope and comfort to the unhappy and the 
unfortunate. 

The Educational Committee of the Poster Adver- 
tising Association has evolved this Christmas poster, 
which is attracting so much attention on all poster 
plants throughout the country, and will follow this 
up, early in the new year, with another wonderful 
poster, depicting the life of General Grant, tracing 
his rise from lowl.v circumstances to the president's 
chair, as a stimulant to the youth of the country to 
"go and do likewise." 
Duluth (Minn.) West End Advertiser. 



POSTERS AS SCHOOL TEACHERS. 



Unique Employment of Billboards to Awaken Interest 
of Ciiildren. 



A novel campaign of education and humanitarian 
work has been put under way by the Poster Adver- 
tising Association of the United States and Canada. 
Thousands of billboards, each measuring twenty-five 
feet by ten feet, are being covered with posters to 
awaken in children an interest in religion and 
education. 

Recently, on billboards throughout this city, great 
posters depicting the nativity were placed. These 
have been seen by tens of thousands and the legend 
on the board, "Ask your Sunday-school teacher to 
tell you the story," has perhaps awakened thoughts 
of early teachings in the old. The colored posters 
visualize the story of the birth of Christ to children 
in a remarkably vivid manner. 

Immediately after Christmas a historical poster 
will be hung— the story of General Grant. This 
poster will depict the stirring scenes in the life of 
the general and is to be placed on scores of boards 
In and around this city. 

Thousands of the posters will be placed in the 
United States and Canada. This work follows the 
plan adopted by the Association at the annual meet- 
ing held last summer. A committee was appointed 
to study the question of humanitarian work which 
might be conducted by the poster men. It was de- 
cided that a broad educational plan be adopted.— 
Philadelphia Ledger. 
Denison (Texas) Herald. 



EDUCATIONAL "ADS" DISPLAYED. 



Pictures depicting scenes in the life of Ulysses S. 
Grant from the time he tilled a small farm in Illinois 
to his inauguration as President are being displayed 
on billboards about the city. The pictures are a 
part of a campaign of religious and historical edu- 
cation, started by the Poster Advertising Associations 
of United States and Canada at the annual meeting 
last year at Atlantic City. The campaign started 
with the display of pictures of the birth of Christ. 
The pictures of the life of former President Grant 
will.be followed by pictures on other subjects. 
Chicago (111.) Eecord-Herald. 

SHOW GRANT'S PICTURE. 



The second of the educational lithographs put 
out by the National Association of Billposters is 
being put up in Battle Creek by E. R. Smith. It 
is a large illustration of General Grant's home, of 
Grant as the leader of the army, and of Grant as 
president. "What are you doing with your oppor- 
tunities?" is the question asked. 
Battle Creek (Mich.) Evening News. 



(117) 



EDUCATIONAL POSTERS 



LIFE OF GRANT PORTRAYED ON GARY'S BILL 
BOARDS AS OBJECT LESSON TO YOUNG. 



Educative Posters on Many Local Billboards Interest 
Passersby — Second in a Series. 



The Gary postermen have again adorned the 
boards of Gary with an educative poster. The first 
pasted at Christmas time held a religious subject. 
The handsome sheets found over Gary's billboards 
today tell of the rise of General Grant with the 
illuminating legend: 

"This is what one poor boy accomplished; what 
are you doing w-ith better opportunities?" 

The posters are to be found on the boards at 
Fifth avenue and Washington, Fifth avenue and 
Jefferson. Fifteenth avenue and Broadway. Broad- 
way and Eighteenth and Broadway and Twentieth 
avenue. They are "24 sheets," the biggest made, 
done in beautiful colors. Printed at the expense 
of the national association of billposters the pic- 
tures are put up by J. C. Morrison of Chicago, the 
man who handles Gary's billboards. 

A description of the posters printed in the bill- 
boardman's magazine tell their story as follows: 

To stimulate the patriotism of the youth of this 
country, and to cheer those who are downcast, an- 
other poster will be issued about the same time, 
illustrating the life and achievements of General 
U. S. Grant. It will show Grant in his humble 
cottage home, following the pursuits of a country 
lad in poor circumstances. A large center panel 
will show General Grant at the height of his mili- 
tary career receiving the Grand Army of the Re- 
public; and a third panel will show an admirable 
portrait of Grant at the zenith of his fame as Presi- 
dent of the United States, with the nation's capitol 
in the background. 

These posters, particularly the one portraying the 
birth of Christ, will be the finest pictures that have 
been seen upon the plants in this country. They 
are designed to be the last word in lithographic art. 
Gary (Inr.) Daily Tribune. 



PATRIOTIC PICTURE FOR BILLBOARDS. 

Another illustration of what use billboards may 
be placed was given yesterday when pictures were 
posted at a number of places over town giving a 
pictorial representation of the career of General 
Grant. In places they were posted side by side 
with the Christmas pictures posted during the holi- 
days. The lithographs are supplied by the National 
Association of Billposters and the Hutchinson pic- 
tures put up by W. A. Loe, the local billposter. 
Hutchinson (Kan.) Gazette. 



The entire cost of the beautiful posters of the 
Nativity that have been put on billboards in Hol- 
land and most of the other important cities, including 
express charges, is about $15,000. The posters are 
being put up by tlie Poster Advertising .Association. 
They will remain on the billboards for a month, when 
others will replace them. 
Holland (Mich.) Daily Sentinel. 



SECOND UPLIFT POSTER APPEARS. 



The second "Uplift Poster" issued by the Na- 
tional Poster Advertising Association, entitled "The 
Life of Grant." has appeared on all liillboards of 
the city. This is a particularly attractive poster in 
many colors and illustrates the three greatest pe- 
riods of the life of one of the nation's best known 
heroes. 

In the left upper corner is shown the one-room 
home where General Grant was born, while below 
are two other pictures, one showing him as a bare- 
footed boy splitting rails; the other deiiicting him 
plowing the fields of his father's farm. This is 
lettered "Grant's Start." 

In the center Is a large picture entitled, "Grant's 



Work.' It shows the general leading an entire di- 
vision of the army, surrounded by officers of his 
staff. 

The third one is a huge portrait of General Grant 
as president of the United States, the White House 
showing in the background. This is lettered 
"Grant's Reward." 

Under the poster in large letters appear the 
words: "What one poor boy accomplished. What 
are you doing with better opportunities?" 

"The Poster," which is the original and official 
publication of the Poster Advertising Association, 
in the current issue, devotes considerable space to 
the favorable comment which has teen aroused by 
the new campaign launched in Uplift Posters. 
Galveston (Tex.) Tribune. 



The Wheeling Billposting Company is at the pres- 
ent time posting some pictures of historical events in 
various parts of the city, especially on the South Side. 
The pictures are being posted under the auspices of 
the national organization. 
Wheeling (W. Va.) Intelligence!-. 

ANOTHER PRETTY POSTER ADORNS BILL- 
BOARDS. 

Edwardsville people have marveled at the iwsters 
placed on local billboards by the Montgomery Poster 
Advertising Company. The picture depicts the early 
life of Gen. U. S. Grant. Below is the query: "What 
Are You Doing With Your Opportunities?" 

The picture is the second of a series the advertis- 
ing company is to display in a general uplift cam- 
paign it will wage in all parts of the United States. 
The first made its appearance just before Christmas, 
depicting the manger at Bethleham. 
Edwardsville (111.) Intelligencer. 



"WHAT ONE POOR BOY ACCOMPLISHED." 

On the poster boards a new legend has appeared. 
It is, "What One Poor Boy Accomplished." Pioneer 
cabin to commander-in-chief is the march. Moral 
pointed: "What are you doing with your better 
opportunity?" It is happening. Out of the rude 
and common boy stuff of to-day there is emerging 
finished manhood product. 

Not so long ago there was graduated from Chi- 
cago University academic department a young man 
who made his start on the streets of St. Paul. He 
was born in a poorer shack than Grant, an humbler 
cabin than Lincoln. He got up by candlelight to 
hustle the morning paper. His little weazened, pock- 
marked face thrust itself imperatively and with little 
ceremony before the hurrying business man. He 
persisted that the belated traveler stop long enough 
to buy before reaching the Union Depot. He stood 
at noon with a "half-feed" inside a roomy and well- 
disciplined capacity and shouted, "Horrible tragedy" 
with the best of them. He was on the way. No 
one knew it. He least of all understood it. Before 
he was ten years old there was the beginning of 
that forehead line called a scowl by some that says 
of its owner, "Here for business." First, he learned 
to work. Then he learned to think things out for 
himself. Who helped him? Every man of good 
cheer and decent life. Into his soul went the recog- 
nition of the man of affairs who called him by name. 
He never forgot the gentleman who treated him as 
anotlier man. 

In the school of hard knocks he learned much. In 
the world, of which he was a part, life was an open 
book. He earned liis way and fought for every inch. 
Fists did some of it. Brains did more. Night school, 
high school, changing of the family residence to Chi- 
cago brought him on matriculation day to the uni- 
versity there. A St. Paul man met him in the Chi- 
cago Commons gymnasium, where, as a senior, he 
was giving time each week to training boys of the 
street. He knew them and from knowing their life 
had a ready approach. They liked him. When he 



(ii8) 



EDUCATIONAL POSTERS 



learned that his visitor was from the home city he 
aslied, "Whereabouts do you live in St. Paul?" The 
reply was, "On St. Anthony Hill." The boy that 
climbed smiled, and said, "I know where that is, but 
I never lived there. My home was in Swede Hollow." 
The Hill man had never been to the Hollow. He, 
like a bigot of old, it he thought at all about it in 
himself, had said, "Can any good come out of Swede 
Hollow?" 

Every place is training ground for life. We can't 
keep some Kentucky, Illinois or even Minnesota 
frontier on hand in which to grow our future men. 
The city is a frontier. It has its dangers and hard- 
ships. Here is a battle line. Through its training 
school commanders are made. By its dark, skulking 
paths traitors go sneaking to cover. Country or 
city, the climbing is right up from the new. There 
is no preferred spot. There are no "more favored" 
boys when it comes to man-making. 

The idealism of to-day is built out of the hard- 
ship of yesterday. It is easy to recall great Grant 
and forget little Ulysses, the lad of our own hour, 
who, in the art of peace, in the larger meaning of 
our new day, may outgeneral him whose leadership 
was in the tactics of war. Look the second time 
into tie face of the boy who serves you on the street 
corner. Visit the newsboy club and learn how 
brain cells bulge. The race is not dead. The same 
red current of human hope is on the flow and not 
at ebb in the heart of the coming generation. 

The danger is not that there will lack aspirants 
for the call of opportunity. It is rather that so many 
are too familiar with her doings. They are our pro- 
tected boys who have nothing to do in thinking out 
life. For them it is understood that opportunity 
will call on a convenient day at a suitable time, 
and surely with a taxi. Better come up from Swede 
Hollow by candlelight. 
By Alexander C. Stevens, in St. Paul Pioneer Press. 



SHOW FINE PICTURE OF U. S. GRANT. 



The Curran Company, which is carrying on a 
campaign of pictorial advertising throughout the 
state, has just posted on its billboards here a large 
portrait ot General V. S. Grant, eighteenth presi- 
dent of the United States, with views illustrating 
his life from boyhood to his election to the highest 
office in the gift of his country. These are the 
largest and most expensive lithographs ever run 
off the press, and give splendid publicity to the 
subjects represented. The Grant pictures are 
posted on the billboards at Ninth and Water streets 
and at Eleventh and Main streets. During the 
Christmas season the Curran Company showed a 
reproduction of a scene showing the Nativity of 
Christ in Bethlehem of Judea. 
Canon City Daily Record. 



DEPICT LIFE OF GENERAL GRANT. 



William Neil Receives Many Compliments on Beauty of 
Paper Being Put Up — Given Best Places — Second 
of Series Which Billposters Will Put Up in 
Great National Advertising Pub- 
licity Campaign. 



William Xeil. manager of the Pekin Outdoor Ad- 
vertising Company, is engaged in decorating his 
billboards with another masterpiece in billboard 
advertising. The title of the scene which is now 
being transferred to billboards in this city and in 
nearly every town in the United States is, "What 
One Boy Has Done," and is a pictorial review 
of the life of Ex-President U. S. Grant. 

This is a companion piece to the one depicting 
the birth of Christ, which adorned the billboard 
since early in last December and is attracting 
much attention. The work is eight-colored and 
the highest type of the lithographer's art. 

The humble home of Gen. Grant's boyhood days 
is shown in one corner; another scene shows 
him following a plow on the farm; another shows 



him at work in the timber, and then follows a 
scene showing the General at the head of the 
Union Army, An elegant picture of General Grant 
is shown in the lower right-hand corner, and in 
the distance is shown the dome of the United 
states Capitol Building at Washington. 

These posters are certainly works of art and 
are being used by the National Billposters' Asso- 
ciation in an advertising campaign which was 
begun several months ago. Every member of the 
association throughout the country contributed 
to the fund of .$20,000 which the association 
raised, and each member donates his time and the 
use of the billboards in his town, free ot any cost 

In this city, Mr. Neil has given the posters 
space on his most prominent boards, and he is 
receiving many compliments, not only on the 
beauty of the posters, but on the careful and 
skillful manner in which he has hung the beautiful 
paper. 
Peoria (111.) Herald-Transcript. 



The Shepherd Billposting Co. have placed on 
their board on J street just north of the old Cross- 
land Hotel Block a poster known as the "Grant 
Poster." This poster is appearing on the billboards 
all over the country at this time. It is furnished 
and posted gratis by the billposters' organization. 
They are using this poster as a means ot instilling 
higher ambitions in "Young America.'' The poster 
contains three scenes in the life of Gen. U. S. Grant. 
It pictures the lowly log cabin in which Grant was 
born, his life as a boy on a backwoods farm, next 
his life as a soldier during the Civil War, and finally 
the crowning achievement of his career as president 
of the United States and master of the White House. 
The cross line of the poster makes a statement that 
Grant accomplished these achievements with little 
or no opportunities, and asks the pertinent question, 
"What are YOU doing with better opportunities?" 
All the boys and girls, for whom this poster is espe- 
cially designed, should notice this carefully and 
weigh fully the question asked, and decide for them- 
selves if they are making the most of the oppor- 
tunities offered them to-day as Grant did in his day. 
Bedford (Ind.) Democrat. 



EDUCATIONAL POSTERS SHOWING GRANT'S 
LIFE. 



National Poster Association Doing Great Work — Local 

Billposters and News-Times Working Together 

on New Line of Advertising. 



The Poster Advertising Association has spread 
some new educational posters, "Grant from Boy- 
hood to the Presidency," showing what one poor 
boy accomplished, and illustrating what it is pos- 
sible for another to achieve. The local billposters 
and the News-Times are working in harmony on 
an educational campaign with the poster service. 
Goshen (Ind.) News-Times. 

GOOD PICTURES ON BILLBOARDS. 



Pedestrians on Main street, near Maters mill, will 
notice on the billboard in front of the race a large 
poster showing a picture of General U. S. Grant, 
a picture of his birthplace and a picture of a number 
of troops passing in review. At the bottom of the 
poster are the words, "What one poor boy accom- 
plished." 

This is the second of a series of posters being 
run on the billboards with a view of teaching a 
moral lesson. The idea is that one poor boy be- 
came famous when he had no money or friends and 
that any other boy so afflicted should not lose heart 
but strive to attain good ends, as Grant did. 

The series of pictures is being run by Manager 
Henlein of Laird opera house and are excellent 
pictures, being highly colored and true to life. An- 
other different picture will follow soon. 
Greenville (Pa.) Evening Record. 



(119) 



EDUCATIONAL POSTERS 



SECOND OF SERIES OF UPLIFT POSTERS ON 
BILLBOARDS. 



Posters of U. S. Grant Placed on Billboards Ini City 
Cause Much Comment — Part of a Great Campaign. 



Several large posters have been placed on the bill- 
hoards by George Olmstead. These posters are the 
same size as the Christmas posters, and display a 
large picture of General U. S. Grant, and several 
scenes of his life. They are the second in the series 
of the Uplift of Humanity campaign being waged by 
the Poster Advertising Association of the United 
States and Canada. 

The posters are causing a great deal of comment 
and are very fine. Under the pictures are these 
words: "What one boy accomplished. What are 
you doing with better opportunities?" 

The poster consists of several smaller pictures 
showing the start in a log cabin and the reward, by 
being chosen and elected President of the United 
States. The posters are highly colored. 
Sterling (111.) Gazette. 

GRANT'S LIFE IS DEPICTED. 



Continuing its campaign to raise the standard of 
billposting business, the National Billposters' Asso- 
ciation, which put out the billposter depicting the 
birth of Christ, has sent out another twenty-four 
sheet dealing with the life of General Grant. R. H. 
Wilson, head of the local plant has just posted two 
of the big displays, one at the Northwestern depot 
board and the second in South Beloit. 

The big sheet, which is in fourteen colors, shows 
various scenes from Grant's life, showing his hum- 
ble birthplace, with smaller pictures of the lad fol- 
lowing the plow and chopping wood. In a great cen- 
ter panel is a vivid depiction of Grant reviewing the 
army during the civil war, while at the right upper 
corner is a photo of Gen. Grant with the national 
capitol in the background. 

Below the picture is the legend: 

"What One Poor Boy Accomplished. 

"What Are YOU Doing with Better Opportunities?" 
Beloit (Wis.) Xews. 



"What one poor boy has accomplished" is the in- 
spiring legend on the second of the huge posters 
being sent over the country by the Billposters' As- 
sociation, and two of the big lithographs, showing 
scenes in the life of President Grant, have been 
placed on the boards in Franklin, one at the corner 
of Elk and Thirteenth and the other at Liberty and 
Eighth. On the extreme left is a small cabin, 
marked "Grant's Start," and below are two insets 
showing him as a young man plowing and chopping 
timber. The central picture shows him as a military 
man, reviewing his troops marching from the field 
of battle, and at the extreme right the Capitol dome 
forms a fitting background for an excellent likeness 
of the great general. "What are you doing with 
better opportunities?" is the other legend that at- 
tracts the eye after one has looked at the picture. 
iYanklin (Pa.) News. 



CITY BILLBOARDS USED TO EDUCATE 
CHILDREN. 



Curran Company's Stands Devoted to Pictorial Stories of 
Country's Historic People and Events. 



As a part of a national educational campaign be- 
ing carried on by the billposting companies of the 
country, the Colorado Springs branch of the Curran 
Company is posting on several 24-shept stands in 
various parts of the city lithographs picturing the 
lives of men famous in history. The sheets up at 
present depict the life of Gen. V. S. Grant from 
the time he was a boy until he reached the presi- 
dency of the United States. The campaign is being 



carried on at the request of educators of note in 
this country. 

The Grant lithographs are the first of a series 
which will be posted here during the next few 
months. Four or five of the company's largest 
stands are devoted to the posters, and it is estimated 
that thousands of i>eople view each stand every day. 
The object of the campaign is to arouse a greater 
interest in history among school children by placing 
pictures of the important events where they will be 
seen and studied. 
Colorado Springs. Gazette. 



UNUSUAL ADVERTISING PLACED ON NEW 
BOARD. 

Tampa Poster Advertising Company Put Up Unique Sign. 



There is an unusual piece of poster advertising on 
Washington street. It is a large poster, on one of 
the new bulletin boards of the Tampa Poster Ad- 
vertising Company, which does not contain a line 
of advertising. 

The billboard depicts the start, the work and the 
reward of Gen. U. S. Grant. It is an exhortation to 
boys and young men to avail themselves of their 
opportunities. 

"What one poor boy accomplished — What are you 
doing with better opportunities?'' is the wording 
on the board which points to the moral. 

To the left of the picture is shown Grant's birth- 
place, a little country home. Grant, as a boy, plow- 
ing and chopping wood, is shown, then in the center. 
Grant in the foreground, while the Union army 
passes by, under his command. To the right, with 
the title ' grant's Reward," is a picture of the gen- 
eral and president, with the capitol in the back- 
ground. 
Tampa (Fla.) Tribune. 



ANOTHER FINE PICTURE. 



The Poster Company, which during the holidays 
had a fine picture, in colors, of the Nativity on The 
Union hall building on South Washington street, 
yesterday had another handsome poster placed on 
a. billboard on West Central avenue, west of the 
O. W. Bentley meat market. On it are depicted 
scenes in the lite of Grant, his boyhood home, the 
work of his early days, as a general and "his re- 
ward," the latter being a picture of the national 
capitol at Washington. Underneath is the inscrip- 
tion, "What one poor boy accomplished," and "What 
are you doing with your opportunities?" The poster 
teaches a lesson and points out a moral. It should 
be viewed by everyone and especially the younger 
generation. 
Titusvllle (Pa.) Herald. 



FINE POSTER. 



Second of Educational Series Placed on Billboards. 



The second poster of the educational series issued 
by the National Billposters' Union was spread upon 
the boards yesterday in this city by William Neil. 
The first poster was a pictorial representation of the 
Christ child, and was placed on the bilUioards before 
the holidays, attracting widespread attention. 

The companion piece to the religious jiicture is a 
pictorial review of the life of General U. S. Grant, 
from his humble beginning in a log cabin to the 
heiglit of his career as commander of the union 
forces during the civil war and his elevation to the 
Iiresidency. 

The poster is in eight colors, and is a work of art. 
The president is shown as a plowboy in the field, 
with his humble log cabin home in the distance. 
Another insert shows him at work in the timber, 
and the entire center of the great poster is devoted 
to a stirring picture of marching troops, in the union 
blue. The dome of the capitol at Washington is 



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EDUCATIONAL POSTERS 



seen in the distance. The large head and shoulders 
view of General Grant is an excellent likeness, and 
a peculiarity of the picture is that no matter what 
angle it is observed from the eyes of the pictured 
soldier look directly into those of the observer, 
reoria (111.) St.-\r. 



"MYSTERIOUS" POSTERS HOLD NO GREAT 
SECRET. 



FROM LOG CABIN TO THE WHITE HOUSE. 



S. T. Frew, of the Rock Hill Posting Company, has 
placed on two of his stands lithographs that are 
arousing no little interest and some speculation. A 
close study will show that the lithograph advertises 
no firm or product. One is placed on East Black 
street and the other on Oakland avenue. 

At the Atlantic City meeting last July of the Poster 
Advertising Association it was decided to inaugurate 
an uplift movement for the special benefit of the 
poorer classes of the children, children handicapped 
by lack of education. The association defined its 
plans and personal contributions from its members 
provided the money to carry them out. It is said 
that the idea would have cost a philanthropist not 
less than the sum of $100,000. The pictures are nine 
by twenty-one feet and are lithographed in eleven 
colors. One a month will appear throughout the 
year. 

The lithograph above referred to shows the rise 
of Hiram "Ulysses Grant from a barefoot boy in a 
log cabin home to the presidency of the United 
States, and, in connection, words telling the youth of 
the country that the poorest lad with ambition and 
intelligence has just as good a chance as did young 
Grant. 

The picture shows a barefoot boy cutting and split- 
ting wood and ploughing, a one-room cabin being 
nearby. The next step shows the mature man suc- 
cessfully leading the Army of the Republic. 

The last picture shows a middle-aged man with 
the White House near. This is an excellent likeness 
of President Grant. 
Rock Hill (S. C.) Evening Herald. 



GRANT'S LIFE IN GREAT POSTER. 

R. H. Wilson, acting with the Poster Advertising 
Association, has placed another fine poster picture 
on the board opposite the Northwestern depot. It 
is an appeal to young men to make the most of 
their opportunities. It shows epochs in the career 
of U. S. Grant from a farm boy to famous general 
and statesman and bears the words, "What a poor 
boy accomplished. Are you making the most of 
your better opportunities?" 
Belolt Daily Free Press. 



The Montgomery Poster Advertising Company has 
posted the President Grant poster at their office, 101 
Randle street, and will post another at Schwarz and 
Buchanan. These posters are reproductions of bio- 
graphical scenes to illustrate the legend, "This is 
what one poor boy accomplished." They were put in 
pJace by the action of the Poster Advertising Asso- 
ciation. The purpose is to give all children, and espe- 
cially handicapped childreu, inspiring pictures to 
stimulate the best that is in them. The association 
intends to go on with its beautiful work. The mem- 
bers met the expense by personal contributions. 
Edwardsville (III.) Republican. 



NEW POSTERS ON THE BILLBOARDS. 



Fine new posters have been placed on the vari- 
ous billboards about the city simultaneously with 
the placing of such posters on thousands of boards 
throughout the country. The new posters depict 
former President Grant, showing his early career 
on the farm, pictures of his work during the war 
and of his ultimate success. Below is printed the 
motto, "What one poor boy accomplished. What 
are you doing with your better opportunities?" 
Rock Island (111.) Argus. 



Weeks A.go the Journal Explained They Were Part of 
Uplift Campaign. 



"There's no mystery about those billboards 
carrying the picture of General Grant," said 
Henry L. DeGive, of the Atlanta Advertising Serv- 
ice, Monday morning. "Nearly everybody knows 
the posters are a part of an educational plan 
for the uplift of communities, planned some time 
ago by the Poster Advertising Association of 
America. 

"The plan of the association was announced 
in The Journal several weeks ago, and the first 
posters were displayed around Christmas time." 

The Poster Advertising Association is displaying 
a series of educational posters in various cities 
in the United States. The association furnishes 
the posters and local advertising agencies furnish 
the billboards. Each poster will convey some 
uplifting idea. 

The one now on the billboards shows a large 
photograph of Ulysses Grant, with the statement 
beneath that "Every boy in the country has the 
same chance." 

Later, posters will deal with the necessity of 
improved sanitary conditions, the fight against 
tuberculosis and similar topics of public interest. 
Atlanta (Ga.) Journal. 



BETTER OPPORTUNITIES. 



The Haskell Advertising Co. is placing on the 
billboards the second series of posters for "The 
Betterment of Mankind." These posters are being 
placed throughout the United States and Canada, 
by the Poster Advertising Association. The posters 
are located at Main and Sixth and Rood near 
Fourth. The poster is 22x10 feet and represents the 
life of General Grant, lithographed in 12 colors. No 
advertising whatever is on these posters; the read- 
ing matter on the same is as follows: "What one 
poor boy accomplished. What are you doing with 
better opportunities?" They are certainly well worth 
studying by the younger generation and some of the 
older. 
Grand Junction (Colo.) Daily Sentinel. 



POSTER PROPHYLAXIS. 

Large Lithographed Art Posters with a Nation-wide 
Religious and Moral Purpose. 



Many of those who have seen the magnificent and 
expensive colored posters, 9x24 feet in dimensions, 
upon the boards in various cities, portraying the 
nativity of the Christian Messiah, have wondered 
(while they admired) what particular article they 
were intended to advertise. The picture, litho- 
graphed in twelve colors, shows an artist's concep- 
tion of the scene — the sacred mother and divine 
infant, the stable with ox and ass, and the wor- 
hiping magi and shepherds, while outdoors one sees 
camels and their drivers. In one corner were the 
words: "Ask your Sunday-school teacher to tell 
you the story." 

The posters are a sort of Christmas present from 
the Poster Advertising Association, of which Charles 
T. Kindt, of Davenport, Iowa, is president, to the 
people of the country. At the annual convention of 
the association, held in Atlantic City, it was resolved 
by the association's 3,000 members — one in every 
town or city — to utilize the advertising space at the 
disposal of the association in slack seasons for con- 
ducting, free of charge, a campaign of its own for the 
uplift of children throughout the country. 

The Nativity poster is the first produced with this 
aim. More than 7, .500 posters of the sort have been 
distributed to the 3,000 members of the association 
in this country and Canada, at a cost of more than 



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EDUCATIONAL POSTERS 



$10,000. The allotment for Manhattan and the Bronx 
was 200, and 200 (or Brooklyn. Some towns of only 
3,000 Inhabitants have only two posters allotted to 
them. The Nativity poster is the work of Edward 
Volker, an artist formerly of New York, now of 
Cincinnati. 

The second poster which the bill posters will put 
up in this work will appear about January 15. It will 
tell the life story of General U. S. Grant, picturing 
first the log cabin in which he was born, the field in 
which he plowed, then his work as a woodchopper, 
later as general in command of the army, and finally 
as President at Washington. The poster will be 
inscribed, "Grant's Start; Grant's Work; Grant's 
Reward. What one poor boy accomplished. What 
are You doing with better opportunities?" The 
Grant poster will be issued in the same numbers 
as the present one, but it will not be put up in 
Canada or the South. 

The third poster to be issued will deal with the 
Boy Scout movement, and will have as its object 
lesson, "Chivalry, Health, and Humanity." 

The fourth poster projected will be based on the 
Easter subject. It is now being designed along lines 
suggested by the Federation of Churches. The post- 
ers are put up, wherever possible, close to a school 
or church. 
The National Lithographer. 



SECOND OF SERIES OF UPLIFT POSTERS ON 
BILLBOARDS. 



Posters of U. S. Grant Placed on Billboards in City Cause 
Much Comment — Part of a Great Campaign. 



Several large posters have been placed on the 
billboards by George Olmstead. These posters are 
the same size as the Christmas posters and dis- 
play a large picture of General U. S. Grant and 
several scenes of his life. They are the second in 
the series of the uplift to humanity campaign 
being waged by the Poster Advertising Association 
of United States and Canada. 

The posters are causing a great deal of comment 
and are very fine. Under the pictures are these 
words. "What one boy accomplished." "What are 
you doing with better opportunities?" 
Sterling- (111.) Gazette. 



SECOND PICTURE IS HERE. 



The second art lithograph sent out by the National 
Association of Billposters has reached Battle Creek, 
and been posted by E. R. Smith's corps of workmen, 
on the same boards and in the same positions as the 
recent Christmastide picture showing Christ in the 
manger at Bethlehem. Tne second picture deals with 
the rise of Ulysses S. Grant from a poor boy to a 
great general, and finally to President of the United 
States, with the tip to boys to make the most of 
their chances. The poster is part of an "uplift" 
movement, fathered by the National Association. 
Battle Creek (Mich.) Moon. 



USE POSTERS TO INSPIRE YOUTH. 



Second of Series of Educational Lithographs Now Seen 
on St. Joseph Billboards — Campaign Is National. 



The educational committee of the Poster Adver- 
tising Association of America, with the assistance 
of its members, is putting up in cities all over the 
United States and Canada the second poster in its 
series of religious and educational pictures. Ten 
of the immense twonty-four-piece lithographs in 
twelve colors, representing tlie life of Gen. U. S. 
Grant, his rise from poverty to the presidency of the 
United States, have just been put on St. .losopli bill- 
boards by the St. Joseph Poster Advertising Com- 
pany, of which C. U. Philley is manager. 

One part of the poster shows the cabin in which 
Grant was born, then the boy chopping wood and 



plowing, and later as the great general of the army, 
and finally a picture of him after he had been made 
president. Beneath the pictures are the words, 
"What One Poor Boy Accomplished. What Are You 
Doing With Better Opportunities?" 

The purpose of the National Poster Associa- 
tion is to educate the young people of the cities, 
and to transform billboards into things of real 
beauty and value for moral uplift. Space on bill- 
boards owned by the association members has been 
reserved all over the country on which religious 
and inspirational posters can be displayed. It is 
not an advertising scheme. The national association 
furnishes the posters and the local concerns donate 
the space, and men to post the bills. The reserved 
space can be used for no other purpose except the 
display of the special posters. 

The first poster picture of the birth of Christ was 
sent all over the country December 10, and St. Joseph 
billboards held their share of them. Manager Phil- 
ley said yesterday that the plan was to have five 
or six posters a year, but be had not been informed 
as to the nature of the next one in the series. 
St. Joseph (Mo.) Gazette. 



ANOTHER FINE PICTURE. 



The Poster Company, which during the holidays 
had a fine picture, in colors, of tie Nativity on the 
Union hall building on South Washington street, yes- 
terday had another handsome poster placed on a 
billboard on West Central avenue, west of the O. W. 
Bentley meat market. On it are depicted scenes In 
the life of Grant; his boyhood home, the work of his 
early days, as a general and "his reward," the latter 
being a picture of the national capitol at Washington. 
Underneath is the inscription, "What One Poor Boy 
Accomplished," and "What Are You Doing With 
Your Opportunities?" The poster teaches a lesson 
and points out a moral. It should be viewed by 
everyone and especially the younger generation. 
Titusville (Pa.) Times. 



GRANT IN FINE PICTURE. 



The second of the educational pictures being put 
out by the National Association of Bill Posters ap- 
peared on the local billboards today. It Is a fine 
lithograph of large size and depicts the life of Gen. 
U. S. Grant. The purpose is to induce boys to 
emulate the life of the great general and president. 
Waterloo (la.) Reporter. 



SPLENDID UNDERTAKING. 



The action of the Poster Advertising Association 
in preparing and posting the fine picture of the 
Nativity that was the Christmas offering to its edu- 
cational, up-llft movement, received commendation 
from most of our exchanges, and we know personally 
very many clergymen and others who expressed 
their admiration of the poster. 

The Newark Monitor in an editorial on the evi- 
dences of a growing Christmas spirit says: "In 
many cities of the East, a beautiful many-colored 
poster of the Nativity appeared on the billboards 
and without a word to explain its unusual presence. 
It must be a Cliristmas tribute. * * * It lirousht 
the sweet mysteries of the Christmas season prom- 
inently before the eyes of all who passed and among 
these were many whom no church would harbor^ 
even for an hour, to adore the Divine Child. The 
memories of innocent childhood were awakened, and 
who knows what graces may have touched their 
hearts. God's ways are wondrous. It was refresh- 
ing to see this glorious Christmas picture amid so 
many of the earth, earthly." 

We will answer the Monitor's question as to who 
was responsible for it: Charles T. Kindt, manager 
of the Burtis Opera House. Davenport, and a chain 
of theaters throughout Iowa and Illinois is the presi- 
dent of the National Association of Bill Posters. In 



(122) 



EDUCATIONAL POSTERS 



fact, Charley is largely the National Association him- 
self. He organized it. He got together the men 
who were posting all kinds of sheets on dilapidated 
fences and barn doors and sidewalks into a National 
organization. 

He regulated the business, made the requirements 
for acceptable billboards, established uniform prices, 
cut out what was indecent and suggestive and made 
his ideas go in every town and city in the United 
States. In fact, the Government was led to inquire 
whether Charley didn't make things go to an extent 
that infringed on the principles of the Sherman Anti- 
Trust Act, but they haven't yet found who is respon- 
sible for the inception of this movement. 

At a meeting of the National "Ad" Association in 
Davenport last Fall, another Iowa boy, Joe Mitchell 
Chappie, who runs the National Magazine in Boston, 
we believe first made the suggestion that led the 
billposters to enter upon the uplift movement. 

The cost of the lithographs, the service in posting 
them, and the space given by the Association to this 
one poster is said to have cost $40,000. We presume 
the space is donated, and the other expenses are 
paid by the- National Association. 

We haven't learned how many were posted in the 
United States, but there were 15 in Davenport, 10 in 
Rock Island, and 10 in Moline, that is 35 for a popu- 
lation of about 100,000. This will show something 
of the magnitude of the undertaking for the whole 
country. 

The Association is now putting up a second num- 
ber, which illustrates "what one poor boy accom- 
plished," followed by the question, "what are you 
doing with your opportunities?" The central figure 
shows General Grant on horseback, and about the 
border the poor home where he was born, following 
the plow, hauling cord wood, leading up to his mili- 
tary triumphs, with a large picture of Grant in the 
upper right-hand corner. 

It is said that this work will be continued for at 
least a year. Of course the object of the Association 
is to popularize billboards, which the Association 
claims is the "last word" in advertising. 

A priest in Chicago reported that he stood on a 
corner while about 100 people passed the poster of 
the Nativity — 65 stopped and studied it, and his 
Reverence concluded that the other 35 had seen 
it before. 

We call the attention of our Eastern confreres to 
the fact well understood in Iowa that all such things 
originate in and come from the West. 
Catholic World. 



Duluth, Superior and the Iron Rranges are being 
billed with large posters depicting scenes from the 
life of General U. S. Grant. The illustration above 
is the second poster in the educational series 
adopted by the Poster Advertising Association of 
America. The boards to be used here and on the 
Iron Ranges are the property of the U. S. Dioplay 
Advertising Company. C. A. Jlarshall, president of 
the U. S. Display Company, stated that there is no 
advertising of any description connected with these 
beautiful pictures. The poster advertising interests 
donate this space freely in the cause of humanity. 
The General Grant posters are inspirational for the 
young. They are designed to raise the ambitions 
of boys and young men. The subject selected Is 
remarkably fitting, as most of the younger generation 
are familiar with the hardships, told in story, that 
the great general had to endure In his battle for 
recognition and power. 
Duluth News-Tribune. 



GRANT'S HISTORY ON BILLBOARDS. 

As a part of a national educational campaign be- 
ing carried on by the poster advertising companies 
of the country, the local branch of the Curran Com- 
pany is posting on several 24-sheet stands in various 
parts of the city lithographs picturing the lives of 
men famous in history. The sheets up at present de- 



pict the life of General U. S. Grant from the time he 
was a boy until he reached the presidency of the 
United States. The campaign is being carried on at 
the request of educators of note in this country. 

The Grant lithographs are the first of a series which 
will be posted here during the next few months. 
Four or five of the company's largest stands are 
devoted to the posters, and it is estimated that thou- 
sands of jieople view each stand every day. The 
object of the campaign is to arouse a greater interest 
in history among school children by placing pictures 
of the important events where they will be seen and 
studied. 
Cripple Creek (Colo.) Times. 



GRANT'S LIFE IS DEPICTED. 



Continuing its campaign to raise the standard of 
billposting business, the National Poster Advertising 
Association, which put out the bill poster depicting 
the birth of Christ, has sent out another twenty- 
four sheet dealing with the life of General Grant. 
R. H. Wilson, head of the local plant has just posted 
two of the big displays, one at the Northwestern 
depot board and the second In South Beloit. 

'The big poster, which is in fourteen colors, shows 
various scenes from Grant's life,, showing his humble 
birthplace, with smaller pictures of the lad follow- 
ing the plow and chopping wood. In a great center 
panel is a vivid depiction of Grant reviewing the 
army during the civil war, while at the right upper 
corner is a photo of Gen. Grant with the national 
capitol in the background. 

Below the picture is the legend: 

"What one poor boy accomplished. 

"What are you doing with better opportunities?" 
Beloit Daily News. 



BILLBOARDS UPLIFT. 



Pictures Depicting Scenes In Grant's Life Shown — "What 
One Poor Boy Accomplished." 



A new picture appeared on the south billboard 
on the west side of the New Theater to-day as 
one of the series being put out by the National 
Bill Posting Association. The new picture is that 
of an industrial or educational nature and shows 
what General U. S. Grant was able to do, and 
various scenes from his early life are depicted 
and with them is asked the question, "What Can 
a Poor Boy Do?" The picture follows that of 
the birth of Christ, which was on the board for 
some weeks and aroused a great deal of interest, 
especially among the children who saw the pic- 
ture. 

The series of pictures is furnished free under 
the direction of a number of wealthy and philan- 
thropic men of New York City. The work of 
posting is done by the National Bill Posing Com- 
pany, and if the regular rates were charged, the 
service would cost about $275,000 for the posting 
all over the United States, as the pictures are 
appearing in every city in the country where 
this company operates. 
Salina (Kan.) Journal. 



NEW UPLIFT POSTER PUT ON BILLBOARDS. 



Another beautiful picture which is a part of 
the plan of uplift and encouragement for the 
masses, especially the young, has just been posted 
on the billboards of the twin cities by Col. Fred 
Felton, who controls this line of advertising lo- 
cally. The new poster shows three phases in the 
life of General U. S. Grant — the poor farmer boy, 
the victorious general, and the beloved president 
of the United States. 

Tlie poster in itself is of a very high grade of 
artistic merit and lithographic art, and is worthy 
of the highest economlums from these stand- 
points, though the lesson of hope and confidence 
in self which it conveys is of far greater import. 



(123) 



EDUCATIONAL POSTERS 



showing the great possibilities of endeavor which 
our country offers to overcome, no matter how 
poor or how lowly born. 

The story of this great American should be 
familiar to all. This poster will go far in helping 
all to know more of one man who made himself 
great. 
Benton Harbor (Mich.) Xcws. 



BILLPOSTERS AS ART UPLIFTERS. 

Quit Pink Tights for Biblical and Historical Subjects on 
the Boards. 



Who is behind the high art in billposters? What 
new uplift is this? These were some of the ques- 
tions asked by persons traversing Penn avenue, 
West Reading, during the holiday season and since, 
when they saw huge three-sheet posters on the 
billboards, reproducing some phase of Biblical nar- 
rative or incidents in the lives of great men of tliQ 
nation. The fact is that the billposter men are the 
uplifters in this instance. 

Just before the holidays the first of the uplift 
posters was spread prominently on billboards 
throughout this and other large cities and towns 
in the United States and Canada, many of them 
with electric equipment that attracted attention to 
them after nightfall. 

The first was a poster 21 feet long and 9 feet 
deep, representing the birth of Christ, a reproduc- 
tion of an historical canvas. Underneath was this 
suggestion: Ask your Sunday-school teacher to 
tell you the story. 

This was followed by a poster representing 
stages in the life of General Grant. In a few 
weeks, it is announced, the General Grant poster 
will be replaced by one appropriate to the Easter 
festival. The fourth will be a display of the origin 
of the Boy Scouts of America. 
Reading (Pa.) Eagle. 



BETTER USES FOR BILLBOARDS. 



As the first step toward the winning of popular 
opinion, the billboard people gave advertising space 
in the various cities of the country to anti-tuber- 
culosis appeals and information. Whether this was 
to any good effect or not it would be difficult to 
say, but for a surety no one could find fault with 
the act nor question the motive that prompted it. 
It was devoting the billboard in part to educational 
purposes, and concerning a matter of most vital 
importance to the community. 

And now the billboard people take another step in 
the same direction; but this time the course they 
pursue would seem to illuminate morals and art. 
Biblical and historical illustrations, presented in 
the best style of the designer's and lithographer's 
art, constitute the subject matter of the new cru- 
sade, and as a result we are expected to think bet- 
ter of the billboards than has been our habit. All 
of this is commendable, so far as tlie billboard 
people are concerned, and in a measure it is grati- 
fying to the public. 
Portland (Ore.) Telegram. 



BILLBOARD MYSTERY IS NOW FULLY 
EXPLAINED. 

Contributing a mite to the spiritual uplift of 
humanity. Miss Maggie Reid, who controls the bill- 
boards of the city, has given liberal space to the 
posting of a series of pictures, depicting scenes of 
immense appeal to those who will tarry for a 
moment and study. The second of the series, 
showing the rise of THysses S. Grant from the log 
cabin and the plow handles to the presidency of 
the United States, has been posted, and those, who 
were batned at the real intent of the first picture 
poster during the holidays are now clamoring for 
an explanation. 

Spartanburg people have been puzzled since sev- 



eral days before Christmas by the billboard dis- 
play of a soft-hued lithograph, depicting a scene 
of the Nativity of Christ. The pictures were full 
of poetry and the colors were blended well. "Some 
advertisement of a new discovery," said some. 

"It's got a trick to it," said others. 

A second look at the picture, with close study 
and admiration, revealed that the picture was not 
an advertisement, but an appeal to men to return 
to their Sunday-school days and recall the "old, old 
story of the birth of the Messiah." It was a sim- 
ple lesson for the children. 

The contrast of Grant's early life with his latter 
days, as depicted on the new poster, has attracted 
many, and this is the explanation of it all: 

At the Atlantic City meeting last July of the 
Poster Advertising Association it was decided to 
inaugurate an uplift movement for the special 
benefit of the poorer classes of the children, the 
children handicapped by lack of education. The 
association defined its plans, and personal contri- 
butions from its members provided the money 
to carry them ont. It is said that the idea, carried 
to its full intent, would have cost a philanthropist 
not less than the sum $100,000. The pictures are 
9x21 feet and are lithographed in 11 colors. 

One a month will appear throughout the year. 
Spartanburg (S. C.) Democrat. 



The theory that a billposter has no soul seems to 
have been completely disproved. Just before Christ- 
mas the billposters' association — at their own request 
the title isn't capitalized and no names are used — 
spread upon the billboards of the country a magnifi- 
cent lithograph, entitled "The Nativity." Not a word 
cl advertising accompanied it. Even the name of the 
artist did not appear. Finally the hillposting execu- 
tives who were responsible were run down. 

"Just call it — er — altruism," they said sheepishly. 
"It might do somebody some good, huh? And — if 
you're going to make a story out of this — do not use 
any of our names. We're not figuring to make 
money out of this — see?" 

That cost the Poster Advertising Association some- 
thing more than $100,000. The motive seems to 
have been one of genuine service. Now another 
"spread" is appearing on the boards. It fastens the 
eye by a picture of marching troops. In one corner 
are the well-known features of Gen. Ulysses Grant. 

"He began as a poor boy — and worked" is the 
legend. "What are you doing?" 

There isn't a chance for the billposters to make 
a nickel out of that. It seems likely — though they 
will not confirm the suggestion — that the billposters 
have determined to utilize a portion of billboard 
space hereafter for illuminated uplift. 
Cincinnati Times-Star. 



UPLIFT ADVERTISING. 



The Argus-Leader has already mentioned the new 
departure in advertising lines made by the National 
Poster Advertising Association in placing upon the 
billboards controlled by the members of this or- 
ganization a large Christmas poster representing the 
Nativity. 

Further details given out by the association show 
that this is to be a permanent feature of its activi- 
ties. Whenever advertising is a little dull, and there 
is room to spare, billboards will be covered with 
some uplift pictures that will suggest noble and 
inspiring thoughts to those who see them. This 
month, as may be seen in this city, the poster 
chosen is one illustrating the rise of General Grant 
from the home of a poor boy to the highest position 
a man can occupy in the United States. Seven 
thousand five hundred of the Christmas posters were 
used last December, at a cost of more than ten thou- 
leand dollars. 

In a statement of the Poster Advertising Associa- 
tion, the following words are found: 

"No other organization or movement is back of 
this; we merely want to do our share in the way to 



(124) 



EDUCATIONAL POSTERS 



stop as best we can by illustrated lessons the disin- 
tegration that threatens the childhood of the big 
nodern city." 

There is here a double suggestion. First, it is 
aclvnowledged that there is, through the human eye- 
gate, at least, grave perils that menace the childhood 
of the nation. Whenever this assertion is made by 
teachers, clergymen and social workers, it is often 
met with sneers or indifference, or flat denials. But 
the members of the Poster Advertising Association, 
in the very handling of subjects submitted to them 
for use on their billboards, have a full opportunity 
to ascertain which kind of advertising matter is 
objectionable, and which kind is not. And their 
testimony to the fact that, in advertising as well as 
in other lines, there are perils threatening American 
childhood, is well worth considering. 

In the second place, the value of advertising, not 
only in a mere cold, business sense, but also its 
actual value along the lines of moral uplift, is em- 
phasized by this innovation of the association. They 
fully recognize that advertising is not merely effi- 
cient in the matter of making money, but also in 
the spiritual sphere. 

Those who object to advertising in the newspapers 
and in other ways for religious and moral purposes 
should take this fact into account that it publicity is 
successful for commercial or kindred purposes, it 
should also be successful for religious and ethical 
ends. And, still further, if advertising is successful 
for illegitimate purposes, it can be made successful 
for lawful ones. 

The movement thus inaugurated by the Poster 
Advertising Association is one that should lead to 
wider advertising on the part of those who are en- 
gaged in uplift work, whether strictly religious, or 
along the lines of civic welfare or moral im- 
provement, 
.'-^ioux Falls (S. D.) Argus Leader. 



of uplift movement through the once despised bill- 
board, and to bring to the people of the country 
a realization that the Poster Advertising Asso- 
ciation is a power for good. C. E. Dixon of the 
firm of Dixon & Stuart, members of the national 
association, says that advertising men all over 
the country are giving this valuable space free of 
charge for the good that may come from both 
pictures and suggested thought. 
Clinton (la.) Herald. 



Following its policy of devoting certain portions 
of its billboard space to educational purposes, the 
Billposters' Association of America has furnished 
Cady O. Averill, the local bill poster, with two large 
pictures representing the career of General U. S. 
Grant. This morning Mr. Averill posted the pic- 
tures, one on the big board near the Barre railroad 
crossing on South Main street, and the other at the 
corner of Cottage and North Main street. General 
Grant's life beginning in humble surroundings, his 
experiences at West Point, his Civil war career and 
the crowning achievement of his life, his election 
to the presidency, are vividly Illustrated. Paper 
and the poster's services are furnished by the asso- 
ciation for bill boards all over the country. During 
the Christmas season the association displayed at- 
tractive pictures of the Nativity. 
Barre (Vt.) Daily Times. 

BILLBOARDS TO HAVE SECOND OF UPLIFT 
POSTERS. 



Several large posters have been on the bill- 
boards about the city for the past tew weeks, de- 
pleting in beautiful colors and with great clear- 
ness the scene in the khan at Jerusalem follow- 
ing the birth of Christ. "What one boy ac- 
complished," is the inscription with the picture. 

This picture is to be replaced soon by other 
posters displaying a large picture of General U. 
S. Grant and several scenes in his life. They 
will show the log cabin as the beginning of his 
life, and the presidency of the United States as 
its reward, with the words, "What are you doing 
with better opportunities?" 

These posters are being placed all over the 
country through the medium of the men who 
belong to the Poster Advertising Association of 
the United States and Canada, and are in the 
series that are to be used in the uplift to humanity 
campai.gn being waged through this medium. 
Their purpose is two-fold, to show the possibilities 



During the holidays two large pictures, "The Na- 
tivity," were displayed on the bill boards. This 
week another picture appears, "What a Poor Boy 
Can Accomplish," being a pictorial history of the 
great commander. General U. S. Grant. These pic- 
tures are furnished free to all members of the Poster 
Advertising Association in the United States by the 
National Organization. William Curtis, the local 
plant owner, furnished the boards and posted the 
pictures free of charge. 
Brookfield (Mo.) Budget. 



POSTERS ARE WORK OF THE ASSOCIATION. 

Numerous inquiries have been made as to the 
"educational" posters that have appeared on bill- 
boards about Anaconda during the winter. The 
second of this series of posters has just appeared, 
and, like the first, it is exciting much comment. 

The first of the posters appeared just before 
Christmas. These were Biblical pictures, with a 
verse of Scripture beneath, and the legend: "Ask 
your Sunday-school teacher to tell you the story." 
The second of this series was posted only a few 
days ago. The later ones tell in pictures the story 
of General Grant. 

The Poster Advertising Association is respon- 
sible for the appearance of these pictures. This is 
one of the features planned at the convention held 
in Atlantic City, N. J., last summer. At that gath- 
ering the idea was suggested, an educational com- 
mittee, was appointed, was given a fund and is 
now working out the idea. The posters have been 
distributed in 3,700 towns and cities in the United 
States and Canada. The national association paid 
for the pictures itself and local members in each 
town stood the expense of posting them. 
Anaconda (Mont.) Standard. 



Uplift posters, intended to inspire better thought 
and living by means of the billboard have appeared in 
Salt Lake City. 

At Christmas time. "The Nativity," a copy of a 
famous painting, an artistic specimen of bill poster in 
twelve colors, was displayed. Now the second one 
is being posted, showing the early training of Ulysses 
S. Grant, his rise in the army, and his crowning 
honor as President of the United States. It is beauti- 
fully colored, and bears the inscription: "What 
One Poor Boy Accomplished; What Are You Doing 
with Better Opportunities?" 

"The next picture poster in this series will depict 
the Savior surrounded by little children, and will bear 
the words. 'Suffer the little children to come unto 
me and forbid them not, for of such is the kingdom 
of heaven," said S. W. Anderson, manager of the 
Utah Billposting Company at 35 Richards street. 
"Barney Link of New York, owner of the largest bill- 
posting plant in the country, originated the idea, and 
it is being carried out all over the country." 
Salt Lake City (Utah) Evening Telegram. 



MORE FINE POSTERS PLACED. 



E. A. Haskelll is pasting up more handsome bills, 
minus advertising, this week, of the same elevating 
order as "The Nativity," which was recently dis- 
played. The bills are being displayed to show the 
possibility of bills for public good. The posters 
being used in the campaign are fine pieces of work, 
by far the handsomest ever seen here. 
Grand Junction (Colo.) Daily News. 



(125) 



EDUCATIONAL POSTERS 



THE MESSAGE OF THE BOARDS. 



By Robert Barton. 



(Illustrations Copyright by Poster Advertising Assn.) 

A billboard told of a beer "the choice of roy- 
alty;" "America's most graceful women" wore the 
advertised corsets; an electric washer made "Mon- 
day a holiday" — and there was a fourth board 
resplendent in its many colors. In the center, 
near a manger, stood an artisan strangely garbed. 
At the right knelt three Wise Men in humble hom- 
age, while shepherds, awed by what they beheld, 
hung back, and from their position near the cattle 
gazed at the fair young mother and the tiny babe 
that lay in the manger. 

Before the billboard stood a cosmopolitan group, 
collected automatically as each individual, bent on 
his own errand had paused for a moment, attracted 
not only by the beauty of the picture, but by the 
novelty of seeing such a subject treated in such 
a way. The small audience was representative of 
the many types that daily see and read the diverse 
appeals of the posters. Held by the common force, 
informality was natural. The artist started it. 

"An old subject, but a very new and masterly 
treatment," said he. 

"It's awful pretty," said the Wash-lady. 

"Wonderful," said the Lady-in-Furs. 

"I wonder who's doing it," remarked the Jlan- 
in-the-Derby. 

A little shawl-covered Italian mother, who, with 
her baby in her arms, might herself have posed 
as a Madonna," became suddenly conscious of those 
about her, and, reverently crossing herself, hurried 
away. 

On December 19, 1913, six thousand billboards 
across the country were decorated with lithographs 
portraying the Nativity. The pictures were made 
in the size known as 24-sheet — that is, 9 feet high 
and 21 feet long — and were printed in 11 colors. 
The cost of printing alone was three dollars per 
poster. The space occupied by these pictures dur- 
ing the month of December had an advertising 
value of $25,000. And business men bore the ex- 
pense. 

At the meeting of the Advertising Clubs of 
America, held in Baltimore last June, a huge elec- 
tric sign flashed out the keynote of the assembly 
— TRUTH; truth in advertising. But the Poster 
Advertising Association has gone still further in 
its endeavor to strike a higher note in its line of 
work. The members of the association are bear- 
ing the expense of evangelizing America through 
the billboards. 

The movement is the work of a committee of 
fourteen men appointed by the association at its 
meeting at Atlantic City, last August. At that 
gathering of men, Joe Mitchell Chappie, editor of 
the National Magazine, was one of the speakers. 
In the course of his speech he mentioned that in 
his mind was a phantom dream, a vague idea of 
using the boards for the cause of national uplift. 
His speech closed the day's session, and he was 
preparing to leave the convention when he met on 
the hotel porch Bernard Link, one of the poster 
men. 

"About that uplift idea of yours," suggested Mr. 
Link. 

"Sit down," said Mr. Chappie, and the two men 
sat together on the hotel veranda and evolved 
from Mr. Chappie's idea a definite plan. 

Next day, when Mr. Link presented the finished 
proposition before the association, its hearty recep- 
tion was shown by a unanimous rising vote. En- 
thusiasm was high, and the constant discussion of 
the plan by the delegates indicated that the uplift 
campaign was by far the most popular move of tlie 
convention. A committee was appointed, and 
through its efforts and the co-operation of the 
members of the association, the picture of the 
Nativity has been posted in 3.347 cities of 3.000 or 
more inhabitants. Action began immediately fol- 



lowing the closing of the meeting. The United 
States Lithograph Co. took the contract of fur- 
nishing the poster, and began at once to hunt a 
suitable design for the lofty subject. Six hundred 
dollars was the price paid for the initial sketch of 
the successful competitor. 

Edward Volkert, formerly a poster artist, but 
now retired from that line of business and engaged 
in the painting of animal life, was called upon to 
make the preliminary design. Jlr. Volkert is an 
idealist and a religiously-minded man, and into the 
designing of the poster he put not only the results 
of years of experience, but his heart and his de- 
sire to make the picture a beautiful one. The re- 
sult was a composite picture of two familiar scenes 
of the Christmas time, the Holy Family in the stable 
and the visit of the Wise Men of the East. Across the 
bottom of the picture runs the caption, addressed 
to the rising generation, "Ask your Sunday-school 
teacher to tell you the story," and beneath, a fac- 
simile of a brass plate bearing the verse. "And 
when they were come into the house they saw the 
young child with Mary, His mother, and fell down 
and worshiped Him." Critics viewing the picture 
have spoken in highest terms of the artist's skill- 
ful treatment of the subject. 

The original order was for 5,000 posters. The 
"paper" was distributed among the members of 
the association in proportion to the population of 
the various cities and their relative amount of 
available board space. Notice was given, however, 
that additional posters would be supplied the mem- 
bers of the association at their own expense. New 
York wired for 300 more; Chicago for 300; Phila- 
delphia, Pittsburgh and other cities asked for addi- 
tional supplies. The poster-preachers had received 
their inspiration. 

Although this is the first time this particular 
plan has been attempted in any country, it is not 
the first time that the poster has been used for the 
uplift of humanity. For several years at Christ- 
mas time billboards have urged the general use 
of the Red Cross stamps. Posters have been used 
in the interests of temperance, to augment "Safety 
First" crusades, to advertise "Go-to-Church Sunday" 
and for many other good and worthy movements. 
It was only last summer that the Ghetto of Chi- 
cago was posted with lithographs urging proper 
foor for babies. Those who could not read the 
printed words grasped the message from the pic- 
ture of the thin emaciated baby with the beer and 
sausage before it and the fine healthy infant with 
its botle of milk. 

But there have been societies behind these cam- 
paigns, people willing to pay for the service they 
received. And the posting plants have sold them 
their space gladly, but no more gladly than to auto- 
mobile manufacturers or other advertisers. Now, 
on their own initiative and at their own expense, 
they have started a distinctly religious campaign, 
which has received the immediate and universal at- 
tention of the association. 

Meanwhile the committee is busy planning the 
posters which are to follow. The second one of 
the series will illustrate the life of General Grant, 
and is intended to inspire the youth of the coun- 
try with a feeling of patriotism. The poster will 
present a view of his humble home, his success 
at Appomattox and his residence at the White 
House. The poster will bear this title and ques- 
tion: 

"What one poor boy accomplished. What are 
you doing with better opportunities? The poster 
is lithographed in six colors and is the same size 
as the Christmas picture. It will be posted for 
display during the month of January. 

Additional .subjects for posters are under con- 
sideration, and the committee having the selecting 
in charge have laid their problem before the peo- 
ple of religious reputation for their help. Miss 
Jane .\ddams of Hull House, Chicago, has been 
consulted; the committee has conferred with the 
Sunday-school Association, and with patriotic organ- 



(126) 



EDUCATIONAL POSTERS 



izations in order that their labors may produce 
the best results through earnest efforts and care- 
ful selection of subjects. 

The association is being widely congratulated on 
its new interest in spiritual things. Poster adver- 
tising has been open to criticism on the ground 
that it displayed so prominently, and not always 
neatly, things vicious and often obscene. The 
members of the association felt the harm of criti- 
cism of this character, and at their last convention 
there were many suggestions for improving the 
moral tone of the billboard. In their decision to 
better conditions they are being supported by the 
right-thinking people of the country. Letters are 
pouring into the offices of the various plants from 
ministers and laymen, Sunday-school workers and 
civic leagues, expressing entire confidence in the 
high purpose of the association in its new move. 

And the interest the public is taking is stimu- 
lating the poster men. They are contributing their 
best positions in order that the movement may 
receive the greatest impetus they may be able to 
give it. They have posted the pictures carefully 
and have noted the reception the public has given 
them. The manager of a plant in Wisconsin wrote 
to the offices of the association, saying, "To-day, 
while riding the range, I noticed a crowd in front 
of every poster of the Nativity. This campaign 
is the finest thing we have ever done." 

The appeal of the poster is universal, and its 
message is to all classes of men. It is well, then, 
that so widespreading an agent should be the 
means of telling the gospel story, and of stimulat- 
ing better citizenship. For the child born and 
raised among the billboards what better means 
could there be of telling of Jesus? How could the 
message come to him more naturally than through 
a channel with which he is familiar. Nor is the 
story for the less cultured class alone. To the 
poor man who has no Bible, to the busy man who 
"has no time" to read one and to the rich man who 
has forgotten his, the billboard has an appeal 
potent, unusual, irresistible. 

The world will experience no immediate religious 
awakening: the direct results of this outlay of 
time and money may never be calculated, but even 
if no single mortal should ever say that his salva- 
tion has been brought about by the posters, they 
will still have served their purpose in linking 
more closely together those two spheres so often 
reckoned as totally independent, the "business 
world" and the "religious world." 
The Advance. 



Yesterday, Sorosis, as an Art club, felt it her 
duty and pleasure to commend the billboard pic- 
tures that were used during the holiday season by 
Foote and Lindsey. As a member of the State 
and National Federation, the club took a vote of 
approval on the really beautiful and artistic pictures 
which were displayed. 
Chillicothe Dally Constitution. 



NEW FORM OF UPLIFT. 



Billboards Are Used to Inculcate Moral Lessons. 



Spartanburg, S. C, Jan. 21. — Large and artistic 
pictures of the birth of Christ appeared on the bill- 
boards of Spartanburg last month. The only printed 
matter appearing on them was the advice: "Ask 
your Sunday-school teacher to tell you the story of 
this picture." 

The pictures of Christ were displaced this month 
by equally large and handsomely executed pictures 
of General TJ. S. Grant, showing his rise from the 
log cabin and plow handles to the presidency of the 
United States. There is no printed matter on these 
pictures except a reference to what a poor boy can 
accomplish in this country. 

The pictures have attracted much attention and 
the general supposition has been that it was part 
of an advertising campaign, the purpose of which 



was to arouse curiosity before calling notice to the 
articles to be sold. "There's a trick in it," was the 
general comment. 

Miss Maggie Reid, who runs the billposting busi- 
ness in Spartanburg, answered the question today. 
She said that at the Atlantic City meeting of the 
Poster Advertising Association last July it was de- 
cided to inaugurate an uplift movement for the 
benefit especially of poor children handicapped by 
lack of education. Such children are to be taught 
moral lessons by the use of large and striking pic- 
tures exhibited on the streets. The pictures are 9x21 
feet and are lithographed in eleven colors. A new 
one will appear each month. The project is cost- 
ing $100,000. 
Augusta (Ga.) Chronicle. 



BILL POSTERS' ASSOCIATION CARRYING ON 
BIG WORK OVER UNITED STATES. 



Gallon One of the Cities to Be Posted With Large Pic- 
tures of General Interest — Work Is to Pro- 
mote Patriotism Among People. 



An unusual occurrence has taken place in this city, 
the past month, and has probably been noticed by 
but few people, and those few in all likelihood did not 
investigate the matter. 

The National Bill Posters' Association have started 
a campaign for patriotism, by pasting large bills 
about all cities of the United States and Canada, 
which has over three thousand population. Christ- 
mas week, a poster was put up, illustrating a scene 
from the Bible, and on an average of every two 
weeks new ones are posted, all relating to historical 
and national questions, of general interest. Nearly 
all the billboards in this city, have been posted. 

This work has been undertaken by the association 
for philanthropic purposes only, and is meant to pro- 
mote the spirit of patrotism. Each poster costs on 
an average of twenty six thousand dollars to put out. 
The magazines have been carrying quite extensive 
stories on the matter. 
Galion (O.) l^eader. 



BILLBOARD EDUCATION. 



By iVlIss Youghiogheny. 

Upon a centrally located bill board in town there 
is displayed a picture which has excited much com- 
ment. It portrays the life of our greatest soldier 
hero. General Ulysses S. Grant, in a series of scenes, 
including the humble Ohio home in which he was 
born; the homely tasks performed by the farm boy 
and finally the military achievements which led to 
the greatest gift the nation could bestow. It Is in- 
tended as an object lesson to the boy of today and 
reminds him, in the lines beneath, of the better op- 
portunities possessed by him than by the tanner's 
boy of 60 years ago. 

This picture, and others of a similar character 
to follow, represents an uplift crusade planned by 
the National Billposters' Association at their recent 
convention, and is intended to aid the efforts of 
other organizations for the improvement and eleva- 
tion of humanity. 

It was wisely agreed that many of the people who 
pass these bill boards, which occupy a surprising 
area in all of the most traversed sections of our 
towns and cities, never enter the churches, lecture 
halls or libraries. That elevating and instructive 
pictures, illustrating some of the greatest events in 
the world's history or the career of some famous 
man, placed before the multitude who throng the 
streets daily would play some part in the develop- 
ment of the impressionable boy or girl. One of 
the first of these pictures was a beautiful repre- 
sentation of the Nativity, posted in all the larger 
cities during the holiday season. Few, if any of 
the hurrying throngs failed to pay the tribute of 
a moment's attention to this picture and it was 



(127) 



EDUCATIONAL POSTERS 



so approved by the clergy that a number of them 
made arrangements for copies to hang in Sunday 
schools. 

Moving unobtructively among us as little children 
we have the great men and women of tomorrow 
and any influence for good which we may expect, 
either as individuals or as part of an organization, 
will not be wasted. Truly the world is growing 
better when so many are lending a hand toward 
finer, cleaner standards of thought and living. 
Connellsville (Pa.) Daily News. 

WHERE POSTER LESSONS HAD THEIR ORIGIN. 



National Association in Educational Campaign — Not an 

Advertising Scheme — Billboard Men Seek to Uplift 

Humanity — Biblical Scenes and Lives of Great 

Men Depicted on Attractive Posters. 



"What one poor boy accomplished through hard 
work." 

"What are YOU doing with better opportunities?" 

These inscriptions, accompanying an attractive 
poster depicting scenes from the life of General 
U. S. Grant, have been displayed on billboards 
throughout the city for the last week or so. A few 
weeks ago various Biblical scenes appeared, and 
during the holiday season there were pictures of 
the finding of Christ by the shepherds and the wise 
men. 

No advertising has accompanied any of these pic- 
tures, but each has borne an inscription calculated 
to catch the eye of him who reads while he runs 
and to set him thinking. Sometimes it is a verse 
of Scripture; sometimes the injunction to "ask 
your Sunday-school teacher to tell you the story." 
The pictures appeared simultaneously throughout 
the country shortly before Christmas and immedi- 
ately the curiosity of millions of persons was 
aroused. 

Origin of Posters. 

Where did the posters originate? How came 
they upon the billboards of nearly every city in 
the United States and Canada? Who is paying the 
cost? How many are displayed? What is the 
motive back of their display? 

It was in the Chicago office of the Poster Adver- 
tising Association that the explanation was first 
obtained. It was as startling as the first sight of 
the poster itself. Here is the story as retold in 
the Michigan Sunday School Advance: 

In a discussion at one of the sessions of the 
convention of the National Poster Advertising As- 
sociation, held last July at Atlantic City, one of the 
delegates told of the effect a certain picture had 
upon his life, which he saw in his boyhood days. 
He never forgot that picture. He recommended 
that pictures that were suggestive of evil should 
be eliminated from the billboards and that some pic- 
tures be shown that would inspire the people of 
the country to better living. His recommendation 
was incorporated in a resolution providing for an 
educational committee with power and money to 
carry out the suggestion for uplift pictures. 

Christmas Message First. 

The committee decided that the first picture 
should be one bearing a Christmas message. De- 
signs from artists were called for. Edward Volkert 
of Cincinnati submitted the design most suitable. 
and was commissioned to execute it, which he did. 
He was paid .$600 for his work. The posters were 
printed in 12 colors and distributed among the 
members of the association, and by them posted on 
billboards in 3,700 towns and cities in the United 
States and Canada. Two hundred to 300 were 
posted in each of the larger cities. The expense 
for posting them was borne by the local members 
In each town. 

"Such a campaign of poster advertising would 
cost any private advertiser approximately $00,000," 
said Herbert C. Duce of the Poster Association. 
"It was done by the association as a result of the 



recommendation of certain of the members who are 
religiously inclined, and who believed that persons 
could be reached with a religious message on the 
billboards who were not being reached by the 
churches." 

Object Lessons from History. 

Pleased with the success of their first venture, 
the association is now extending the poster series 
to include object lessons from history. The pres- 
ent display presents typical scenes from the life 
of Grant. Under the caption, "Grant's Start," ap- 
pear pictures of Grant's home, and young Grant as 
plowboy and woodcutter. Next he is shown at the 
head of the victorious Union army, "Grant's work." 
A large portrait of the man, with the national cap- 
itol as a background, presents vividly "Grant's 
Reward." Beneath is the inscription: 

"What one poor boy accomplished through hard 
work." 

"What are YOU doing with better opportunities?" 
FIint( Mich.) Journal. 



ISSUED POSTERS FOR THE YOUNG. 



Posters for the IVloral Uplift of the Youth of the Land 

Make Their Appearance In Fargo, Showing 

Lives of Good Men. 



Posters for the moral uplift of the youth of the 
land have made their initial appearance on 
Fargo billboards this week. 

These posters, the output of the Posting As- 
sociation of Chicago, show the lives of some 
famous men who have done the world some good. 
They are intended for an inspiration to the youth 
of the country so that each young man and 
woman may devote his or her life to some great 
purpose. 

Last month these posters showed the life of 
Christ. They also portray incidents in the lives 
of famous characters in profane history. This 
month they are portraying the life of General 
Grant. 

The Posting Association of Chicago is composed 
of a number of Windy City philanthropists, whose 
names have not been disclosed, who are en- 
deavoring by this means to counteract any of 
the vicious advertising that may have been 
issued prior to this to pollute the minds of the 
American youth. 

Every town in the country with over 3,000 pop- 
ulation is to be provided with these posters. 
Fargo (N. D.) Forum. 

BILLBOARDS GIVE CHILDREN INSPIRATION. 



For the education of the minds of the youth of 
the city, and to transform billboards into things 
of beauty and real value for moral uplift, the 
educational committee of the Poster Advertising 
Association of America has arranged to reserve 
space on biUboards owned by its members on 
which religious and inspirational posters can be 
displayed. The movement covers the whole of the 
United States and Canada. It is not an advertis- 
ing scheme. The national association furnishes 
the posters, and the local concerns donate the 
space occupied. The reserved section can be used 
for no other purpose except the display of the 
special posters. 

The movement was begun at the national meeting 
of the association at Atlantic City last year. .\t that 
time plans were made to have the posters drawn. 
On December 10 local companies all over the coun- 
try received their quota of posters, and thoy sub- 
sequently appeared on the billboards. In Topeka 
the Christmas posters created considerable favor- 
able comment. 

The Grant Posters. 

Following the Christmas posters, twenty-four-piece 
lithographs, in twelve colors, of an inspirational 
nature were prepared and sent out. They-repre- 



(128) 



EDUCATIONAL POSTERS 



sented the life of General U. S. Grant, the Civil 
War hero, showing his rise from poverty to the 
presidency of the United States. 

Locally the Crawford Sign Company, a member 
of the national association, has been co-operating 
in the new movement. Edward F. Maxwell, man- 
ager of the company, has taken special care to 
secure the very best locations for the posters. Six 
of the Christmas posters were used during the 
Christmas holidays. At the present time there 
are six Grant posters on the Crawford billboards. 
They are located as follows: Corner of Tenth and 
Tyler streets; corner of Eighth and Van Buren 
streets; on Kansas avenue, between Tenth and 
Eleventh streets; corner of Tenth and Monroe 
streets; corner of North Kansas avenue and Fair- 
child street, and on Kansas avenue, near First 
street. 

The posters will be left on the boards until they 
are injured by the weather and become torn. Ordi- 
narily the posters remain unchanged for thirty 
days. As soon as they are damaged they are re- 
placed by others of a similar character. 

The posting of these educational lithographs is 
another step in the general improvement of bill- 
board advertising. Paneled boards are now becom- 
ing common. The boards themselves are regulated 
in size, shape and height by the national associa- 
tion. They are all built substantially, and an effort 
is being made to make them attractive in clean 
advertising. 
Topeka (Kan.) Capital. 



UPLIFT MOVEMENT IN ADVERTISING. 



Billboards Being Brightened by Beautiful Bulletins. 



LIFE OF GRANT. 



Beautiful Picture on a Few of the Billboards In 
Jefferson City. 



The billboards throughout this city have an aspect 
of beauty. During the holidays "The Birth of 
Christ" painting took the place of the usual ad- 
vertising. It was announced at that time that 
this picture was the first of a series to be placed 
on billboards throughout the country. The second 
was posted to-day, "The Lite of General Grant." 
The picture is an artistic piece of work. Other pic- 
tures depicting historic events and the lives of great 
men will be posted at short intervals. 
Jefferson City (Mo.) Post. 



SERMONS ON THE BILLBOARDS. 



Billboard owners are winning public opinion rap- 
idly by the character of the pictures they are dis- 
playing. Just before Christmas they spread over 
the boards throughout all the cities a beautiful 
poster of the Nativity, with the words, "Ask your 
Sunday-school teacher to tell you the story." 

Now they have replaced it with a huge poster 
showing a picture of General Grant, his humble 
birthplace, contrasted with the glory of battle, and 
a picture of the Capitol at Washington. It is a 
picture that attracts the youth; it will doubtless 
do a great deal of good. 
Fremont (Neb.) Tribune. 



COMMENDED ACTION. 



Action of the National Bill Posters' Association in 
placing certain religious literature on their bill- 
boards in cities, without charge, was commended 
at a meeting of Cincinnati Presbytery at the 
Church of the Covenant, Monday afternoon. 
Cincinnati (O.) Star. 

At the Sorosis meeting Wednesday afternoon it 
was voted to extend to Messrs. Foote and Lindsey, 
through the press, the members' appreciation of the 
beautiful pictures which adorned the billboards 
throughout the holidays. 
Chillicothe Daily Tribune. 



The above poster now being shown in several se- 
lected locations about the city, by Maurice Callahan 
& Sons on their billboards, is the second of the 
beautiful posters designed by the Poster Advertisers' 
Association for their national wide "Uplift Move- 
ment." 

These posters, which are displayed gratis by mem- 
bers of the association, are of the highest grade of 
workmanship, and no expense is spared in their pro- 
duction or display. Artists of the highest reputation 
are employed to paint the pictures from which these 
posters are produced. 

The "Uplift Poster No. 2," now being shown, is of 
wonderful educational value, depicting the rise ot 
General Grant, showing him in his humble log cabin 
home — as a farmer and wood chopper — as com- 
mander of the Union forces in the Rebellion — and 
his ultimate rise to the presidency. The display 
is a beautiful production in eleven colors— 21 feet 
long by 10 feet wide, and contains no advertising 
whatever. 

The purpose of the display is to call the attention 
of the youth of the country to the exceptional ad- 
vantages of their modern opportunities, by compari- 
son with the advancement of General Grant from 
his humble beginning to the highest office of the 
country. 

The first "Uplift Poster," which was shown just 
before Christmas, was of the same size and type 
of workmanship, and depicted "The Nativity." This 
picture has attracted most favorable comment from 
educators and clergymen of all denominations from 
every part of the country, letters pouring in from 
ministers and others commending this method of 
bringing such subjects to the attention to the public. 
One New York minister in commenting on this 
method of advertising in connection with increasing 
church attendance, says that if ordinary methods do 
not produce results, it is the duty of the clergy to 
leave no stone unturned, and that he considers 
poster advertising "The Modern way to compel them 
to come in." 

In a Western city a priest had erected in the 
yard of his million dollar cathedral an up-to-date bill- 
board, on which was posted one of the Nativity 
Posters, and the Sisters took their school children, 
class by class, and showed and explained to them 
this beautiful picture of the birth of Christ. 

In another section of the country, a minister, ob- 
serving that the poster had been damaged by the 
weather, instructed his housekeeper to make paste 
and he himself repaired the damage. 

New Haven ministers impelled by the wonderful 
compelling power of the Christmas poster, used bill- 
board advertising in their recent "Go to Church" 
campaign. 

The manner in which these educational posters 
are received is shown in the request of the State 
Superintendent of Sunday schools in a neighboring 
state for a mounted poster showing the birth ot 
Christ, to be used behind the pulpit, and commented 
upon at the coming state convention. 

The "Uplift Movement," which is being conducted 
by the Poster Advertising Association, throughout 
the entire country, is the result of many years ot 
effort on the part of members of the association to 
bring the billboards to a plane above criticism by 
persons of an aesthetic turn of mind. The associa- 
tion was formed with this idea in mind, and a long 
time ago formulated rules and regulations to govern 
the billposting industry, and keep out all objectlonal 
features. 

Every one of the thousands of posters shown 
throughout this country and Canada is subjected 
to the most rigid censorship, and no paper of an 
objectlonal nature is allowed to be posted by mem- 
bers of the association. There are also rules gov- 
erning the manner of construction of billboards, 



(129) 



EDUCATIONAL POSTERS 



and their maintenance, such as keeping the site of 
the board clean of scraps of paper, paste, etc. 

The idea of posting educational and religious pos- 
ters to further the plan of "Uplift of Outdoor Ad- 
vertising" had its inception in a remark at a recent 
convention, by one of the pioneers in this field of 
publicity — "Let us use some of our space for the 
good of our fellow men." The idea took, and re- 
sulted in the prompt display of the "Nativity" pos- 
ter, followed by the "General Grant" poster — "What 
one poor boy accomplished" — which is now being 
shown. 

Messrs. Callahan & Sons have received much 
favorable comment on the "Uplift" posters shown 
locally, and plan to devote a part of their space to 
other educational posters from time to time. 
Pittsfleld (Mass.) Sunday Call. 



BILLBOARD PLAN INDORSED. 



Action of the Columbus Billposting Company in 
donating more than .50 billboards, by means of 
which wide publicity is being given to "go-to-church 
day," was indorsed last night by a large congre- 
gation in revival service at the Oakwood Metho- 
dist Episcopal Churcn. Resolutions were drawn up 
by Rev. J. Talbert Keenan. pastor, and will be 
sent to the billposting company, together with a 
photograph of the new church building, just com- 
pleted. 
Columbus (Ohio) Journal. 



MAKES FINE DISPLAY. 



Bennett Poster Advertising Company Posts Fine Educa- 
tional Pictures. 



The billposting companies throughout the United 
States are contributing to the spirit of education 
as never before. The Bennett Poster Advertising 
Company of this city has posted large, handsomely 
colored pictures, 12 by 16 feet, depicting historical 
incidents. A short time ago a beautiful picture 
depicting the birth of Christ was posted, and this 
was followed by a large poster showing scenes and 
Incidents in the lite of General Grant. No adver- 
tising whatever appears on these posters. A large 
sum of money is being expended by the association 
in this educational uplift work. Other noteworthy 
posters will follow those already shown by the Ben- 
nett Poster Advertising Company. 
Port Huron (Mich.) Times. 



GOOD WORK BEING DONE BY POSTER SERVICE. 



Another of a series of descriptive pictures in colors 
has been posted by the M. D. Neild Billposting Serv- 
ice in San Bernardino. The present offering is an 
Easter picture which shows the entrance to a church, 
with parents taking the little ones into the church. 

The words of Christ. "Suffer little children to 
come unto Me and forbid them not, for of such is 
the kingdom of Heaven," together with the words, 
"Take the children to church," explains, in brief, the 
teaching of the picture. Historical and Biblical pic- 
tures are to be posted from time to time. 
San Bernardino (Cal.) News. 

VERY BEAUTIFUL EASTER POSTER. 

City Billposting Company Erects iVIasterpIece In this City. 



The third of the special posters published by the 
education committee of the Associated Billpostero 
went up at the corner of Perry and Cherry streets 
recently. It is entitled "An Easter Poster," and is 
lithographed in twelve colors, reproducing all 
the charm and brightness of the Easter cos- 
tumes and the annual Easter parade. It is 
a go-to-church appeal with the accompanying 
plea that the children be not forgotten. The poster 
was designed by Edward Volkert of Cincinnati, and 



lithographed by the Ketterlinus Manufacturing Com- 
pany of Philadelphia. It was put up in this city by 
the City Billposting Company, and will help to carry 
out the Easter spirit in Helena. 
Helena (Ark.) World. 



REV. JENKINS STRONG FOR ADVERTISING. 



Pastor Delivers His Sermon Amid Posters, Dodgers and 
Billboards. 



Imnianuel Presbyterian Church recently resembled 
the midway of a circus or fair, with flaunting post- 
ers of all sizes, dodgers and immense billboard sheets 
covering the pulpit and sides of the room. 

Into the midst of them the Rev. Paul B. Jenkins, 
much like a "ballyho" man in a circus, appeared to 
deliver his sermon on "Making and Expressing Pub- 
lic Opinion." 

His address was all the more novel inasmuch as 
he delivered his sermon off the posters. He wanted 
to prove to his congregation the unlimited possibili- 
ties of advertising, and he wanted to prove to them 
that advertising was as good for a church as it was 
for the business concern. 

It was a "get the business" address, and he openly 
advocated bringing children into the Sunday schools 
and people into churches by means of advertising, 
newspaper and billboard, when necessary. 

"Take your children to Sunday school" announced 
one twenty-one-foot sheet. These are now ready to 
be scattered around Milwaukee and 7,500 will be dis- 
tributed throughout the United States. It Is the third 
of a series. 

Conspicuous among the other posters were several 
used in anti-liquor campaigns. 

The Rev. .Jenkins said: "The possibilities of ad- 
vertising as a method of creating right public opin- 
ion on moral questions are simply unlimited. It gets 
the facts before the people and keeps them there as 
nothing else can do. The popularity of the Massa- 
chusetts anti-liquor posters is simply incredible. One 
woman started the work a year ago with a single 
billboard opposite her home, and to-day they are 
known and used all over the world: and the work Is 
simply in its infancy, as everyone agrees. And why 
not? If men advertise that which destroys men, 
families, business and cities, why not advertise that 
which builds up one and all instead?" 
Milwaukee (Wis.) Sentinel. 



W. A. Crockett, city billposter, has just put up a 
large poster, "Go to church Sunday," recently sent 
out by the National Education Committee. It stands 
nine feet high and twenty feet long. This i>oster 
is a beauty and is opposite the Lincoln Hotel. 
Logan (Utah) Republican. 



BILLBOARDS TELL OF EASTER PERIOD. 

Third of Series from National Posters' Association is Up 
Now. 



People going to church recently witnessed on Flynn 
& Company's bulletin boards in several sections of 
the city a most beautiful Easter poster, one which 
attracted much attention, not only from its excel- 
lence in an artistic way, but from the lesson it 
taught. 

This was the third of a series of pictures donated 
by the National Poster Association and posted on 
every plant throughout the United States and Canada. 
The first was the Cliristmas poster. "The Nativity." 
This was followed by the General Grant poster ap- 
pealing to the ambition of American youth. 

The Christmas poster attracted m\ich attention 
from pulpit and press throughout the country. 

There was a meeting of the board of directors of 
the Association at Hot Springs, Ark., early in March, 
which Mr. Plynn attended. He heard only good re- 
ports on the Christmas poster. "The Poster," the 
official journal of Ihe organization, referring to the 



(130) 



EDUCATIONAL POSTERS 



report of Mr. A. RI. Briggs, chairman of the Educa- 
tion Committee, says: 

"While the organization and its members liave no 
ulterior motive in undertal<ing this educational propa- 
ganda, it is with considerable pride and satisfaction 
I have to report that letters of the most cordial char- 
acter have been received from cardinals, archbishops, 
bishops, priests and clergymen of every denomina- 
tion. Governors, mayors and city officials, civic, re- 
ligious and social organizations have joined in the 
chorus of gratitude for the work that has been done 
so well by the members of the Association in their 
respective cities and towns throughout the United 
States and Canada. The poster has been mounted 
and displayed in churches and school rooms. Min- 
isters have caused billboards to be erected on church 
property, from which the picture has carried its 
story to many hearts." 

The Easter poster has been declared by experts to 
be eighty per cent stronger than even the Christmas 
poster. It is the work of a noted German artist, done 
in twelve colors in the highest art of the lithograph- 
er's work. 

The Poster Association will follow this in a short 
time with another poster showing a Boy Scouts scene 
and teaching the same good lesson. 
McAlester (Okla) News-Capital. April 11. 



BIG POSTER IN CHURCH SERVICE. 



9x25 Feet Across Busby Platform for Presbyterian Serv- 
ices Recently. 



One of the new big go-to-church posters seen on 
the Plynn & Company's billboards was used in the 
Presbyterian Church services recently and formed 
the basis for an impressive service for children and 
parents. The poster was 9x25 feet and beautifully col- 
ored. It contained a double picture. One was a repro- 
duction of a well-known artist's painting on "Suffer 
Little Children." The other was a modern representa- 
tion of churchgoers on their way to church, with 
the lettering, "Take the Children to Church Next 
Sunday." 
McAlester (Okla.) News-Capital, April IS. 



BILLBOARDS. 



It is a pleasure to chronicle something to the last- 
ing credit of the device of billposting. 

The Poster Advertising Association has started 
upon a campaign of free educational posters. Seven 
thousand eight-color pictures of "The Nativity," each 
21 feet long, are their first offering. 

This picture, a truly reverent and beautiful concep- 
tion, was posted for some weeks upon the billboard 
in Lake street, between Galena and Downer. 
Aurora Beacon-News. 



THE EASTER POSTER IS NOW SEEN ON 
BOARDS. 



Third in Humanity Series of Poster Advertising Asso- 
ciation. 



The Easter poster, published by the Educational 
Committee of the Poster Advertising Association, 
which is being put upon all the billboards of the 
principal cities can be seen in the following locations 
of the Hughes Billposting Company in this city: 
Park avenue, between Fifth and Sixth streets; Fifth 
and Main streets. Thirteenth and Main streets. Main 
and Chestnut streets and Thirteenth and Church 
streets. 

This particular poster, which is in eleven colors, 
is interesting for many reasons. Technically, It is 
put forth by the members of that aggregation to be 
the ultimate expression of what a go-to-church poster 
should be. For months past the go-to-church move- 
ment has been spreading from city to city through- 
out the land. Every medium has been used, includ- 
ing posters. The effect has been as unerring as the 



promoters of that movement expected. Still the 
hastily prepared poster copy lacked the vital appeal. 
The Easter poster tells its own story in a wonderful 
way. It tells it, too, in pictures, and with few words. 

On the left of the picture appears the well-known 
figure of the Master, surrounded by little children, 
speaking to the world those appealing words 
that have rung down the centuries with their 
marvelous tenderness, the same yesterday, to- 
day and forever. And couples with that appeal 
there is the picture of the gaily-dressed Easter crowd 
thronging its way to church, and — with the echo of 
Christ's words ringing in their ears — taking the lit- 
tle ones with them. At the end of the avenue is a 
church, and in a small panel to the right of the poster 
one may read the lesson of the picture in these 
words, "Take your children to church; give them the 
right start." 

This is the third of the series of humanity posters 
which the association is using in a sincere and earn- 
est effort to emplo ythe unbounded influence of the 
medium for the good of mankind. 
Lynchburg (Va.) Daily Advance. 



PRESBYTERIAN CHURCH. 

Services at the Busby Theater. Bible school at 
9:45 a. m. Morning worship 11. By courtesy of 
Flynn & Company, billposters, one of the new big 
church posters was displayed on the platform 
and formed the basis for an impressive service for 
children and parents. Young people's meeting 7:00 
p. m. Evening service 8:00 p. m. Sermon, "Scien- 
tific Belief in Redemption." Visitors welcome. Allen 
S. Davis, pastor. 



SIGNBOARDS SUMMON CHILDREN TO CHURCH. 



New Form of Religious Advertising Displayed In Toronto. 



Church advertising has taken a new form in To- 
ronto. Huge hoardings, bearing an attractive and 
artistic devotional picture, have been erected on va- 
cant lots in several parts of the city, and one in 
particular appeared on the lawn of St. Michael's 
Cathedral, just inside the gate in Church street. 

The big billboards, which are painted in many col- 
ors, show the facade of a church, into which a crowd 
of young people is pouring, while up above is pre- 
sented a vision of Christ surrounded by boys and 
g'rls, with the text, "Suffer little children,'' etc., print- 
ed above it. The main inscription at the foot of the 
picture reads, "Take your children to church; give 
them the right start." 
Toronto Herald. 



"ASK YOUR SUNDAY-SCHOOL TEACHER TO 
TELL YOU THE STORY." 



Doubtless many of your have seen the above 
heading beneath beautiful posters of Bible scenes. 
There is an interesting story behind this. 

In a discussion at one of the sessions of the con- 
vention of the National Poster Advertising Associa- 
tion, held last July at Atlantic City, one of the dele- 
gates told of the effect a certain picture had upon his 
life which he saw in his boyhood days. He never for- 
got that picture. He recommended that pictures that 
were suggestive of evil should be eliminated from 
the billboards and that some pictures be shown that 
would inspire the people of the country to better liv- 
ing. His recommendation was incorporated in a 
resolution providing for an educational committee 
with power and money to carry out the suggestion 
for uplift pictures. 

The committee decided that the first poster should 
be one bearing a Christmas message. Edward Vol- 
kert of Cincinnati submitted the design most suit- 
able and was commissioned to execute it, which he 
did. Six hundred dollars was paid him for his work. 
The posters were printed in twelve colors and dis- 
tributed to the members of the Poster Advertising 



(131) 



EDUCATIONAL POSTERS 



Association, and by them posted on billboards in 
3,700 towns and cities in the United States and Can- 
ada. Two hundred to three hundred were posted in 
each of the larger cities. The expense for posting 
them was borne by the local members in each town. 

"Such a campaign of poster advertising would cost 
any private advertiser approximately $60,000," said 
Herbert T. Duce of the Advertising Association. "It 
was done by the association as a result of the rec- 
ommendation of certain of the members who are re- 
ligiously inclined, and who believed that persons 
could be reached with a religious message on the 
billboards who were not being reached by the 
churches." 

It was indeed a religious message. The picture 
Fhows the Christ child in the arms of Mary. .Joseph 
is at her side. On the left is grouped the shepherds 
bringing lambs as gifts, and on the right is shown the 
three wise men bearing their gifts. Outside through 
the darkness shines the star of Bethlehem. In the 
lower right-hand corner is the inscription, "Ask your 
Sunday-school teacher to tell you the story."' Below 
it all is a facsimile of a brass plate with the ex- 
planatory Bible verse: "And when they were come 
into the house they saw the young child with Mary, 
his mother, and fell down and worshiped Him." JIatt. 
2:12. 

This is certainly a most significant movement. We 
can prophesy its results. But the fact we want to 
make clear is there should be a much larger use of 
the beautiful pictures in the Sunday school, especial- 
ly in the Primary Department. These pictures make 
a powerful impression upon the minds of boys and 
girls. Large copies of famous paintings may be se- 
cured for a very small sum and small prints, which 
are unusually beautiful, may be secured at very little 
expense. Why not realize picture power in your 
Sunday school? 
Pittsburgh (Pa.) Methodist Recorder. 



Billposter Crockett has just put up another fine 
picture, advocating the go-to-church movement that 
is being agitated now. It is a very good one. 
T^ogan (Utah) Tri-Weelily Journal. 

EVEN BILLBOARDS TAKE ON EASTER HUE. 



Once again the billboards of Gary are decked with 
posters symbolical of the season. Great 24-sheet 
posters were pasted calling attention to the great day 
in the churches at a number of the most prominent 
boards in the city. Passersby paused to view with 
interest the unusual pictures, which are done in the 
finest colors of lithography. The posters are at 
Eleventh avenue and Adams street. Broadway and 
Eleventh avenue, Broadway and the Michigan Central 
tracks. Fifteenth avenue. Twentieth avenue and 
Eighteenth avenue. The posters were put up by the 
Gary Poster Advertising Company to add to the spirit 
of the day. 
Gary (Ind.) Tribune. 

BILLBOARD PICTURES FINE. 

Easter Poster Is One of Exceptional Design and Beauty — 

Billposter Association Issues Educational Pictures 

for Every Season of Year. 

On the billboards at the corner of Pearl and Han- 
chett streets, and in front of the Carroll grocery on 
East Chicago street, are displayed beautiful posters, 
appropriate to the Easter season. Everyone passing 
by stops to look and admire and many to give the 
subject serious thought, which is the object of the 
Poster .Advertising Association, which is placing them 
all over the United Stales, with a desire to uplift and 
educate the public. These posters are very lifelike 
and attractive and portray the Savior blessing a group 
of children with the inscription beneath, "Suffer lit- 
tle children to come unto Me, and forbid them not, for 
of such is the kingdom of Heaven." 

There is also pictured, in pleasing colors, a city 



church with wide-open portals, into which are 
slowly entering many people, parents accompanying 
their children as well as the aged and infirm. The 
words, "Take your children to church and start them 
right." 

The placing of posters like these in such public 
places is very commendable, and it is hoped that 
more of the series will appear from time to time. 
Coldwater (Mich.) Reporter. 



A WORK OF ART. 



A beautiful religious poster, which appears on two 
billboards owned by the Lock Haven Poster Advertis- 
ing Company, is attracting considerable attention. 
The poster is a work of art and is intended to be of 
an educational nature. It is a 24-sheet poster, 9x20 
feet in size, lithographed in 12 colors, reproducing all 
the charm and brightness of the Easter costumes and 
the annual Easter parade. It is a go-to-church ap- 
peal, with the accompanying plea that the children 
be not forgotten, but allow-ed to take part in the great 
church festival. The poster was designed by Edward 
Volkert of Cincinnati, who made the Christmas ix)st- 
er that was the first religious picture of the kind 
to be placed. 

Locl\ Haven Express. 



Several of the city's billboards have been adorned 
by the Amsterdam Advertising Company with mas- 
sive pictures, in twelve colors, setting forth the 
Easter thought and advocating "Take your children 
to church," and also carrying the Scriptural lesson, 
"Suffer little children to come unto Me, and forbid 
them not, for of such is the kingdom of Heaven." 
Amsterdam N. Y.) Herald. 



SCHOOL ACTIVITIES. 



Elizabeth Michelbook satisfied our curiosity about 
the different large pictures posted on the city bill- 
boards. She gave to the school the information she 
received from her own observation and from a maga- 
zine article reported on by her in Library reading be- 
fore Christmas. She told us that the American Poster 
Advertising Company is spending thousands of dol- 
lars to help the spiritual conditions of the children 
all over the United States and Canada. They are 
putting religious pictures on the billboards of most 
all the cities in the United States and Canada for 
the benefit of the children. 

The pictures are highly colored so as to attract 
the attention of the children. These pictures are ten 
feet wide and twenty feet long. We had beautiful 
IvESter pictures posted in Menomonie on Third street. 
Dunn County News. 



SOMETHING WORTH LOOKING AT. 

Everybody should take time to look at the Easter 
posters, which grace our billboards in different parts 
of the city. The posters are certainly a work of art 
and worth anyone's time to go and see. They ought 
to inspire all and fill them with a desire not only to 
send their children, but to go to church themselves. 
If you have not already done so you should look at 
one of these posters as early as possible. A vote 
of thanks by the churcli people for this favor of the 
National Posting Association would not come amiss. 
Freeport (Til.) Gazette. 



IS REAL POSTER. 

The latest contribution of the .Vmerican Billpost- 
ers' Association for the public gaze is a beautiful 
24-sheet jioster illustrating the Easter celebration o( 
the Christian faith. It is a poster of many colors 
and very beautiful. Manager Wilson has placed two 
in Beloit, one opposite the Northwestern depot and 
one on the Thompson lot in South Beloit. 
Helolt Dailv Free Press. 



(132) 



EDUC.VTIONAL POSTERS 



BILLBOARDS USED FOR GOSPEL WORK. 



Magnificent Art Posters In Interest of Religion Displayed 
from Thousands of Billboards In United States. 



To use billboards for the promotion of tlie spirit- 
ual as well as the material welfare of the people is 
a novel enterprise for the Poster Advertising Asso- 
ciation of the United States, which association has 
thousands of billboards throughout the country. 

Three years ago complaint was made to the Asso- 
ciation by various religiou.s and civic societies against 
the appearance of objectionable pictures on bill- 
boards. At a meeting of the Association at Atlantic 
City, N. .J., a committee was appointed to take action 
to "clean up the billboards." As a result, objection- 
able pictures have been generally eliminated from 
llie billboards under the control of the Poster Adver- 
tising Association of the United States. Not only 
that, but the Association has gone into the work of 
trying to promote religious sentiment and encourage 
church-going. 

About Christmas time last December there ap- 
pnared on thousands of billboards in the cities of the 
United States splendid art posters which told of the 
coming of the Christ child. The second of the series 
of Gospel posters has just appeared. 

Three posters of the second series were received 
in Corning by E. E. Hall, manager of the Corning 
I3illposting Company, and by him were posted on 
billboards in tliis city. One of the posters appears 
on a billboard in the Erie Railroad "park," just west 
of the passenger station; the other two are on bill- 
boards on Market street. 

The posters are 9xlS feet, each composed of 12 
•sheets. There are two pictures in colors. One repre- 
sents .Jesus Christ in the midst of a group of little 
children. Over the picture is the legend, "Take your 
children to church; give them the right start." At 
one side is the text. "Suffer little children to come 
unto me and forbid them not, for of such is the king- 
dom of Heaven." A second and larger picture depicts 
groups of men. women and children on their way to 
church and shows the entrance to a meeting-house. 

Finer specimens of art posters have never been 
seen in Corning. 

E. E. Hall, city billposter, says: "These religious 
posters are supplied to me free of charge by the 
Poster Advertising Association of the United States. 
I make no charge for putting them on the billboards. 
The bills will remain on the local boards for a week 
or ten days. In due time I expect to receive another 
set of religious posters." 
Corning (N. Y.) Journal. 



The Poster Advertising Company, working in con- 
junction with a religious uplift movement, placed 
Easter posters on billboards throughout the 
United States and Canada. Some of the posters haJ 
been placed on local billboards through the agency 
of the Salamanca Billposting Company, operated by 
Max Andrews of the Andrews Theater. The posters 
were works of art and appropriate to the season. 
Salamanca (N. Y.) Daily Press. 



BEAUTIFUL EASTER POSTERS DISPLAYED. 



The third in the series of humanity uplift posters 
which are being displayed all over the country on the 
advertising billboards by the Poster Advertising Asso- 
ciation of America made its appearance in Boulder re- 
cently. Like the beautiful representation of the visit 
of the wise men to the Infant Jesus, which was dis- 
played at Christmas time, and like the later picture 
depicting the success wrought by General Grant, the 
Easter poster is a lithograph of real artistic merit. It 
represents Christ with the children gathered about 
Him, saying, "Suffer little children to come unto Me, 
and forbid them not. for of such is the kingdom ot 
Heaven." The picture also represents a church 
with parents leading their children in. It bears the 



inscription, "Take your children to church and give 
them the right start." 

Upon seeing the beautiful posters, the clergymen 
of Boulder were anxious to have special boards erect- 
ed near their churches to carry the pictures. T. J. 
Dugard, manager of the Curran company in this city, 
was able to erect only one special board, near the 
Methodist Church. Another poster is to be found 
opposite the post office. 

These posters are to be found all over the coun- 
try. The Poster Advertising Association, in co-opera- 
tion with local companies, is bearing the expense, 
which runs into thousands of dollars. 
Boulder (Colo.) Daily Herald. 



THIRD SERIES IN BILLPOSTING IS A RELIGIOUS 
SCENE. 

George T. Spang, representative of the National 
Billposting Association in the city, has had the third 
of a series of educational posters placed on the vari- 
ous billboards throughout the city. The poster is 
beautifully colored and in one corner of it is a pic- 
ture descriptive of Christ with little children grouped 
about Him and above the inscription, "Suffer little 
children to come unto Me and forbid them not, for 
ot such is the kingdom of Heaven." 

The greater part of the picture is taken up with a 
church scene. Men and women accompanying little 
children are depicted entering a church. Below this 
picture are the following lines: "Teach the child to 
attend church." 
Lebanon (Pa.) Report. 



PICTURE FOR EASTER PUT ON TWO BILL- 
BOARDS. 



The latest effort of the National Billposters' Asso- 
ciation in the way ot billboard features was put on 
local boards by R. H. Wilson, manager of the local 
billposting ]ilant. It is a twenty-four-sheet poster, 
depicting Easter scenes. In the upper left-hand cor- 
ner is a depiction of Christ, surrounded by the chil- 
dren, with the quotation from the Bible, "Suffer lit- 
tle children to come unto Me and forbid them not, for 
of such is the kingdom of Heaven." The lower right- 
hand portion shows a large church with crowds of 
people entering. Children are especially prominent 
in the picture and beneath this second picture are 
the words, "Take your children to church. Give them 
the right start." 

The poster is colored beautifully and is artistically 
blanked with pure white so that the effect is excel- 
lent. Two boards were covered, one on each side of 
the river. 
Beloit (Wis.) Daily News. 



BEAUTIFUL POSTERS ARE DESCRIBED IN 
MAGAZINE. 



One of the handsomest specimens of the printer's 
art in magazine lines is the June issue of The Foster, 
the official organ of the Poster Advertising Associa- 
tion, incorporated. A copy of this has been sent to 
The Telegram by the Utah Billposting Company of 
Salt Lake City. 

One of the striking features ot the publication is 
the reproduction of a photograph of the twenty-four- 
sheet Boy Scout poster, the climax of the educational 
series. It was designed and printed by the Forbes 
Lithograph Manufacturing Company of Boston, Mass. 
The original painting was made by Dan Smith, art 
editor of the Educational Committee, and the Execu- 
tive Committee of the Boy Scouts. The Forbes Com- 
pany sent a special representative from Boston to 
Washington to meet James West, chief scout execu- 
tive, and the sketch was submitted by this representa- 
tive, accompanied by Mr. West, to President Wood- 
row Wilson, who admired it greatly and cordially 
commended the educational movement of the asso- 
ciation. This poster was ready for shipment during 
the first week in June. It was posted, as far as pos- 



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EDUCATIONAL POSTERS 



sible, on the same locations used for the Christmas 
and Easter posters, and were displayed throughout 
the United States and Canada, regardless of the 
crowded conditions of poster plants everywhere. 

Model advertisements are contained in The Poster. 
One by the Arkansas Poster Advertising Association 
contains a slogan which thrills the reader with the 
clarion: ''Arkansas, the state that produces every- 
thing from 'Peanuts to Diamonds!'" 

"The Mission of the Theatrical Poster" is an in- 
teresting article, as is one entitled, "What Are Qual- 
ities of a Good Poster?" There is an article on the 
international poster show at London and several on 
various poster campaigns for summer resorts, drinks 
and even bowling. "Bowlers never get appendicitis" 
is the slogan of the latter. Vivid election posters 
used in France are entertainingly described by Char- 
lotte Martel, and how posters are used to give ideal 
publicity to banks is described by George Monell. 

There is a "trade secret" let out, possibly in the 
reproduction of "stock hat posters made for the fall 
trade" — a turn in the business not known possible by 
all the admirers of the "wall ad." 

The magazine is a brilliant piece of advertising 
and a sermon on honest advertising. 
Salt Lake Evening Telegram. 



BILLPOSTERS' SOCIETY TO BOOST BOY SCOUTS. 



The Boy Scout movement is to be boosted by the 
Indiana Poster Advertising Association, which held 
its annual meeting at the Hotel Severin recently. 
This association put over the poster campaign of 
illustrations from the life of Gen. Grant and the life 
of Christ, and the Boy Scout movement is the latest 
to secure gratuitous aid from the billposters. O. G. 
Murray, of Richmond, is president, and P. E. L. Kin- 
naman, of Marion, is secretary of the state associa- 
tion. 
Indianapolis (Ind.) Sun. 

BOARDS BEAR BIBLE SCENES. 



Lincoln Posting Racks Show Christ and Little Children. 



Lincoln recently bore immense posters depicting a 
scene in the life of Jesus of Nazareth, in which the 
Master gathers the children about Him and utters 
the familiar Bible verse, "Suffer the little children 
to come unto me, and forbid them not, for such is tho 
kingdom of heaven." This inscription was printed on 
the poster below the scene. 

On the right-hand side of the poster a church was 
shown with the doors swung wide, and parents tak- 
ing their families to Sunday school. Beneath this 
scene was the following injunction: "Take the chil- 
dren to church, start them right." 

This unusual and highly commemorable poster was 
supplied by the American Bill Posting Association 
and was pasted on their boards throughout the 
country. During the last holiday season a picture of 
the birth of Christ was shown on all billboards in 
the country. The recent posters are companion 
pieces of the holiday scene. 
Lincoln (111.) News-Herald. 



A GOOD SUBJECT. 



At the First Presbyterian Church of McAlester, 
tho pastor, Rev. Allen Seymore Davis, took for the 
subject of his sermon, "Parents Who Took Their 
Children to Church." The sermon was a most in- 
teresting one and exemplified the admonition on the 
Raster poster, placed on the boards by Flynn & Co., 
the outdoor advertisers which read, "Take your chil- 
dren to church, start them right." One of these 
large posters, 9x21 feet, had i>een mounted on cloth 
and was shown on the stage of the Busby Theatre, 
where the Presbyterians now hold their meetings. 
It is a beautiful picture, and the uplift movement, 
as thus carried on in a scries of these posters by the 
Poster Advertising Association, is bearing fruit. In 



the program of the Presbyterian Church, as pub- 
lished weekly, is found the following: 

"By courtesy of Flynn & Co.. outdoor advertisers, 
we have the use of the big "Take-your-children-to- 
church" poster, furnished by the Poster Advertising 
Association, which formed the background of an im- 
pressive service recently. Flynn & Co. are donating 
the space for two of these posters on their billboards 
and deserve the commendation of the church-loving 
public." 
.McAlester (Okla.) Herald. 



THIRD POSTER OF SERIES IS HERE. 



Local Billboards Have Another Picture to Help Younger 
Generation. 



The third of a series of educative posters that are 
being put on billboards throughout the United States 
for the benefit of the younger generation were posted 
on local billboards recently. The beautifully colored 
posters were distributed throughout the nation' by 
the Poster Advertising Association and each local 
representative stands the expense of having them 
posted. O. J. Johnson is the local representative. 

The pictures that are now on the boards show 
parents taking their children to church. In the upper 
left-hand corner is a picture of Christ, talking with 
young children. The picture requests the parents 
to start their children right by taking them to the 
church, thus forming the habit of church-going. The 
picture is of many colors and is the work of artists. 
Galesburg (111.) Mail. 

THE UPLIFT BILLBOARD. 



In keeping with its policy adopted some time ago 
of using unsold space in the various cities throughout 
the country to display at its own expense posters of 
a character which will tend to make humanity and 
the world better, the National Association of Bill- 
posters has a new poster and one appropriate to 
the season. Through Curran & Co., which controls 
the billposter advertising in this city, four of these 
latest ones are on display in Pueblo, and they are 
such as to be not only admired, but praised. A large 
gathering of people, including mostly children accom- 
panied by a representation of parents, are seen en- 
tering a church. One portion of the poster shows a 
scene from Christ's life accompanied by a Biblical 
inscription, while elsewhere on the poster are the 
words, "Take the children to church, start them 
right." 

What better advice than this, and the fact that 
such advice is offered by a purely commercial enter- 
prise which controls the advertising space which 
might be used for financial profit enhances its value. 

And yet there are those who say that the world 
isn't getting better. 
Pueblo (Colo.) Chieftain. 



PICTURES OF RESURRECTION. 



Billposters Erect Ten Large Colored Stands. 



Ten large billboards in the city have been covered 
with lithographs depicting the resurrection of Christ. 
They have been erected by the Stoops Billposting & 
Advertising Company, a member of the Poster Adver- 
tising Association of the United States and Canada. 

Erection of the billboards in Chattanooga was done 
in connection with the uplift movement of the Asso- 
ciation. The International Association furnishes the 
lithographs and the members in '25,000 cities display 
them witliout char.«e. Last Christmas posters adver- 
tising the Nativity of Christ were displayed, and 
more recently others showing the life of Genera! 
Grant. Those of the resurrection are the third of 
the series. 

One of the resurrection series was displayed in 
what perhaps was the most prominent place in the 
city ever occupied by a billboard. A huge billboard 
was erected in front of the First Christian Church on 



(134) 



EDUCATIONAL POSTERS 



Georgia avenue, between the edifice and the side- 
walk. The erection of this billboard alone cost about 
$25. It is estimated that all the pictures of the 
Resurrection, which will be shown in the United 
States. Canada and Hawaii, will cost the billposters 
little less than .$1,000,000. 
Chattanooga (Tenn.) Times. 



BIG BILLBOARD IN FRONT OF CHURCH. 

First Christian Takes New Step In Advertising Line — 
Easter Scene Intended to Stimulate Churchgoing 
— Dr. Bosweil Says He Favors Anytliing 
that Will Get People Out. 



The First Christian Church, the first church in 
Chattanooga to dis|ilay an electric sign over its door, 
has taken an even further step in the display adver- 
tising line by allowing the Stoops Billposting Com- 
pany to erect right in front of it a huge billboard 
upon which was displayed a beautifully lithographed 
religious poster depicting Easter. The object of the 
picture is to impress hpon the people the importance 
of attending church and especially of taking the 
children there. The scene presented was that of a 
great crowd of people converging upon the door of 
a church. Among the people are many children. 
Up in one corner, casting a radiance over the scene, 
is a view of the Savior with several little children 
gathered about His knees. 

The poster is on the order of those that adorned 
the billboards at Christmas time, which pictured the 
Nativity. These posters are put out by the Poster 
Advertising Association, in line with a policy in- 
augurated at the last national meeting, to help stimu- 
late the movement now pervading the country for in- 
creased church attendance and greater religious ac- 
tivity. Another series of posters, of an educational 
nature, present scenes in the lives of famous men 
and are intended to instill a spirit of emulation in 
the hearts of American boys. 

The huge poster in front of the Christian Church 
has already attracted considerable attention, although 
it was only erected recently. Every person who 
passed the church sloped to gaze upon it. Per- 
mission to erect it was given by Rev. Ira M. Bosweil, 
the pastor, who superintended its building. Speaking 
to a News representative while watching the posters 
at work. Dr. Bosweil said: 

"Mr. Stoops asked if he could put a billboard in 
front of the church, explaining its nature, and I read- 
ily consented. What we want is to get people to 
come to church, and if a billboard will help to make 
them come, then I am for the billboard." 
Chattanooga News. 



A WORD OF PRAISE. 



Editor Forum: During the Christmas season there 
was exhibited on the billboards of this city a mag- 
nificent picture — a work of art in twelve colors, rep- 
resenting scenes in connection with the finding of 
the Christ child by the shepherds and the wise men, 
and just at the present time there is another splendid 
picture on the billboards of our city, representing 
Jesus blessing little children, showing a church and 
men and women with their children thronging to it. 
Across the top of this picture is the text of Scrip- 
ture, "Suffer little children to come unto Me," and 
across the bottom the motto, "Take your children to 
church and give them a right start." No advertising 
of any description appears upon the picture and peo- 
ple have inquired where the i)icture originated and 
the motive of exhibiting it on the billboards. I hap- 
pen to be in possession of the information, and it is 
of such an interesting nature that I think it advisable 
to publish it, and would be very grateful if you would 
give me space in your paper for this purpose. 

In one of the sessions of the National Poster Ad- 
vertising Association, held last July at Atlantic City, 
one of the delegates told of the effect a certain pic- 
ture had upon his life, which he had seen in his boy- 



hood days. He recommended that pictures which 
were suggestive of evil should be eliminated from 
the billboards and some pictures shown that would 
inspire the people of the country to better living. 
His recommendation was accepted and an educational 
committee was appointed with power and money to 
carry out the plan for posting a series of pictures. It 
was decided that the first picture should bear a 
Christmas message. Artists were engaged, and $G00 
was paid for the design accepted. This picture was 
posted on the billboards of nearly four thousand cit- 
ies and towns in the United States and Canada. The 
two we have seen in this city are leaders of a series 
which will follow at intervals. They are provided 
entirely by the Poster Advertising Association, and 
the expense of i)Osting them is borne by the local 
members of the Poster Advertising Association in 
our city. 

I have been in touch with the firm of Messrs. Duker 
& Creighton. the billposters of this city, and am in- 
formed by them that they are posting these beautiful 
works of art gratis, for the good of the people, and 
are in hearty sympathy with this splendid campaign. 
Such a campaign of poster advertising would cost a 
private advertiser approximately $60,000, and I think 
that such a commendable enterprise, which has no 
other motive in it than an uplift to humanity, should 
be most heartily commended and applauded. 

Trusting you will be able to find space for this let- 
ter in your valuable paper. 

Yours sincerely, 

1. W. WILLIAMSON, 
Sec. B. C. Sunday School Association. 
Vancouver (B. C.) World. 



An unusual sight greeted Opelikians who were in 
the habit of watching billboard advertisements, as at 
two boards of the Opeuika Poster Advertising Com- 
pany, opposite the Episcopal and Baptist churches, 
were beautiful lithographs showing pictures of peo- 
ple going to church, with wording: "Take the children 
to church and give them the right start." This ef- 
fective advertising is another step in the wonderful 
progress of publicity of all lines of endeavor. 
Opelika (Ala.) Herald. 



UPLIFT MOVEIVIENT BEING AIDED BY POSTERS 
BEING DISPLAYED IN CITY. 



Along with the manifestation of spiritual uplift for 
the betterment of mankind, the posters which have 
been ostentatiously displayed on some of the prom- 
inent billboards in Lansing have played no small part 
and have created unlimited attraction. The educa- 
tional committee of the Poster Advertising Associa- 
tion, an organization comprising all of the billboard 
interests of all cities and towns in the United States 
and Canada, are lending their assistance with a very 
generous poster campaign to the "uplift movement. " 
This is done with an effort to better the condition of 
mankind. 

The first poster displayed in this city was entitled 
the "Nativity, or the Birth of Christ." This was 
Ijosted during December. The poster now in evi- 
dence on various billboards is entitled, "Take your 
children to church; give them the right start." In 
the upper left-hand corner of this same poster is the 
inscription, "Suffer little children to come unto Me, 
and forbid them not, for of such is the kingdom of 
Heaven." 

Last January the December poster was followed 
by another large picture representing the life of Gen- 
eral U. S. Grant from boyhood to President of the 
United States. The Easter poster now showing on 
the billboards is a beautiful 24-sheet production, lith- 
ographed in 12 colors. The above cut is a facsimile. 

Manager Fred J. Williams of the Lansing Advertis- 
ing Service is heartily in favor of the movement and 
states that more of the posters will be displayed in 
the near future. 
Lansing (Mich.) State Journal. 



(135) 



EDUCATIONAL POSTERS 



ANOTHER POSTER FOR EASTER. 



Beautiful Work of Art Has Its Place on Chippewa Sign 
Boards. 



Another beautiful poster, one ot th-e series ot educa- 
tional pictures wliich have been exhibited on the local 
billboards during the past (ew months, has just been 
placed on some of the most conspicuous boards in the 
city. 

The posters, as previously noted, are sent out by 
the thousands by the Poster Advertising Associa- 
tion. They are the outcome of a movement begun 
a couple of years ago to do away with the obscene 
posters then exhibited on many of the billboards. 

The matter has been taken up effectively in many 
of the larger cities and the Association has been 
very ready to co-operate. The educational posters 
have been a great success throughout the country. 

The local billposters are ever ready to offer their 
boards for the benefit of the public and have been 
gratified at the interest taken in the pictures. 

The new poster is typical of the "go-to-church'' 
movement which has been felt all over the coun- 
try. The picture shows in the background a large 
church to which many people are flocking. There 
are many children with them, some of them very lit- 
tle tots, while at the bottom is the inscription, "Talve 
your children to church and give them the right 
start." In the upper left-hand corner is a group of 
children gathered around the Savior, with the in- 
scription, "Suffer little children to come unto Me." 

A letter of appreciation for these posters was re- 
cently sent by members of the Associated Charities 
to the Poster Advertising Association, and it is to be 
hoped Chippewa Falls will be one of the cities to e.x- 
hibit the posters whenever they are issued. 
Eau Claire (Wis.) Leader. 



EASTER POSTERS ON THE BILLBOARDS. 



Large Easter posters, placed upon the billboards 
of Duluth, Superior and practically all cities and 
towns of the country, have been put out by the 
United States Display Advertising Company, of 
which C. A. Marshall of Duluth is president. 

The posters carry no advertising and are the con- 
tinuation of a series begun last fall for the moral and 
ethical teaching. The Easter poster is a beautifully 
colored picture of Christ blessing the little children 
and a church with a large number of persons enter- 
ing. On one side is inscribed, "Suffer little children 
to come unto Me," and on the other, "Take your 
children to church; give them the right start." The 
poster was designed by Edward Volkert of Cincin- 
nati, who made the Christmas poster. 
Duluth (Minn.) Herald. 



CHURCH BILLBOARD DRAWS IN CHILDREN. 



Attendance Increased by Use of Unique Poster, Declares 
the Rev. L. M. Chambers. 



"Take your children to church; give them the 
right start." 

A large six-sheet billboard, showing a throng of 
children entering a great church door, stands in front 
of the McKendree M. E. Church, and down in the 
right-hand corner is the above quoted admonition. 

For two weeks this imique jiiece of church adver- 
tising has attracted the attention of passersliy on 
Massachusetts avenue, near Tenth street, and for the 
last two Sundays the church and Sunday-school at- 
tendance has been unusually large. 

The Rev, L. Morgan Chambers, pastor, is certain 
the two circumstances are related. The poster shows 
in the upper right-hand corner a picture of Christ sur- 
rounded by a group of little folks, and near it is the 
scriptural quotation; "Suffer little children to come 
unto Me and forbid them not, for of such is the king- 
dom of Heaven." These two paragraphs are all the 
reading matter to be found on the board. Three 



groups of electric lights in reflectors illuminate the 
sign at night. 

The sign was placed in front of the church without 
charge by the American Sign Company, with which 
the Washington Sign Company is affiliated, at the 
request of the Rev. Mr. Chambers. It probably will 
remain there for another month. 

Two members will be added to McKendree Church 
in a short time as the result of the brilliant sign. 
Within the last ten days two persons have called on 
the Rev. Mr. Chambers and told him that the sign 
recalled to them their childhood days in church. 
Both were members of out-of-town churches, but since 
coming to Washington had given up church attend- 
ance. Now they have written for their church letters 
and will Join the church here when these arrive. 
Washington (D. C.) Times. 

By courtesy of Flynn & Company, billposters, we 
have the use of the big "Take your children to 
church" poster furnished by the Poster Advertising 
Association, which forms the background of an im- 
pressive service. Flynn & Company donated the 
space for two of these posters on their billboards and 
deserve the commendation of the church-loving 
public. 
McAlester (Ok'.a.) Church Pamphlet. 



EASTER POSTER NEAR TABERNACLE. 



On Washington street, by the side of the old Chris- 
tian Church, was placed one of the most attractive 
posters ever seen in the city. It is the Easter poster 
of the Poster Advertising Association. The picture 
is divided into two parts and both are distinctively 
religious. On the left of the picture is the figure of 
the Messiah blessing the little children, w'ith the in- 
scription, "Suffer the little children to come unto 
Me and forbid them not, for of such is the kingdom 
of Heaven." 

The other side of the poster represents a church 
scene and has the admonition, "Send your children 
to church; start them right." 

All of the work on the posters, which were posted 
over the United States, was donated, and no space is 
charged for the posting of it. It is the plan of the 
educational department of the Poster Advertising 
Association, who are injecting a little of the finer 
sentiments into their business. Bingaraan & Jones 
represent the company in this city. 
Ironton (O.) News. 

EASTER POSTERS ARE HERE. 



The Ironton Billposting Company received two 
large Easter posters, which they posted about the 
city, one at the tabernacle and the other at a point 
where it was noticed by jiractically everybody who 
passed along the street. Messrs. Bingaman & Jones 
of the company had a billboard erected especially at 
the tabernacle for the big bill. 

The large posters were sent out by an educational 
association which is making an effort to make church- 
going more generally observed throughout the nation. 
They depicted Christ extending His invitation. "Suf- 
fer the little children to come unto Me," and then a 
word of advice by taking them to church when young. 
The posters did a good work and are an ef- 
fective form of church advertising. 
Ironton (O.) Herald. 



VERY ATTRACTIVE POSTER. 



Educational Poster Which Tells Its Own Story. 



An Easter poster, which the H. A. Taylor Posting 
Company of this city has placed on several of its 
large aciverfising boards, is attracting considerable 
attention and favorable comment. 

It is a distinct departure from the usual run of 
lithographs displayed on the boards, and is the third 
of a series of educational posters issued by the Poster 



(136) 



EDUCATIONAL POSTERS 



Advertising Association. It is the Easter go-to-church 
poster. 9x20 feet in size, and lithographed in twelve 
colors. On the left ot the picture appears the well- 
known figure ot the Jl aster, surrounded by little 
children, "speaking to the world those appealing 
words that have rung down the centuries with their 
marvelous lend'crness. Coupled with this appeal 
appears on the right of the picture a gaily-dressed 
Easter growd going to church, taking their little ones 
with them. In a small panel on the right of the pic- 
ture are the words, "Take your children to church; 
give them the right start." 

The other two posters displayed were the "Birth 
of Christ" and "The Rise of General Grant." Fol- 
lowing the Easter picture there will be another ap- 
peal to the youth of American through the Boy Scouts 
poster. These pictures are sent to nearly every town 
in the United States and Canada. 
Oil City (Pa.) Blizzanl. 

TAKE CHILDREN TO CHURCH. 

Winipeg Pastors Refer to Artistic Poster. 



kingdom of Heaven." But it the church is good tor 
the children it is also good tor the parents. Crowd 
in, both parents and children. 

Blessings upon the Poster Advertising Associa- 
tion and upon all who have had to do with the get- 
ting out and displaying this beautiful poster. 
.lAIMES G. TUCKER, 
Pastor First M. E. Church. 
Mt. Carmel (111.) News. 

THE NEW SENSE OF RESPONSIBILITY. 



Everybody has noticed it. that beautiful poster on 
the biliboards which depicts the Christ calling little 
children to Him. and has the advice that all who pass 
may read, "Take your children to church." The fine 
coloring and ample proportions of the poster have 
been made the subject of favorable comment in all 
quarters. In at least two of the churches recently the 
preachers drew attention to it and commended the 
company responsible tor its posting. 

At Grace Church, Rev. .1. E. Hughson remarked on 
the fact that recently, as he sat at his study window, 
he had seen that beautiful poster giving them all the 
advice to let their children have a good start by 
bringing them to church. He thought that church 
people ought to appreciate such advice, and not only 
bring their children to church, but have them join 
the church. 

At the Central Congregational Church, the pastor, 
Rev. J. L. Gordon, D.D., said he wished to draw at- 
tention to that beautiful poster on the walls, which 
the company had posted "without money and without 
price," and for himself and others he wanted to say, 
"Thank you." 
Manitoba Free Press. 

In this connection the Visitor wishes to give its 
hearty commendation to the Poster Advertising As- 
sociation of the United States and Canada tor the 
splendid service they are doing in putting up the 
series ot religious and moral posters, which have 
appeared from time to time. One of these posters 
may be seen on the billboards on North Main street, 
on the way to the depot. It is a splendid call for 
church attendance and the dedication of the children 
to Christ. 
Fall River (Mass.) Visitor. 

PRAISES ASSOCIATION OF BILLPOSTERS FOR 
DISPLAYING RELIGIOUS PICTURES. 



To the Editor: 

Will it not be well worth while to call the atten- 
tion ot the public to the superb religious picture that 
has been posted on the board on East Fifth street, 
adjoining the old Grand Central Hotel? 

This is another of the posters publicly displayed by 
the Poster Advertising Association. The aim is the 
general good and uplift ot the community. 

Mount Carmel is blessed with many children and 
is duly proud of them. The artist placed Jesus and 
the church before us as the safe refuge tor the chil- 
dren. And what better can parents do than to estab- 
lish their children in the possession and practice ot 
the virtues and teachings ot Jesus Christ? The 
wrongs of a connuunity are not wrought by the chil- 
dren. A greater man than Moses said, "A little 
child shall lead them," and "Except ye be converted 
and become as little children ye cannot enter the 



Our citizens have noted and commented upon a 
billboard which stands just west of the Brookstone 
Theater, upon which some pictures foreign to ordin- 
ary advertising have been disidayed. 

In December last there appeared a Christmas pic- 
ture setting forth the birth ot the Christ child. It was 
a mute appeal to the passerby to reverence Him 
whom we call the Savior of the world. The picture 
was decorated with suitable scriptural quotations, 
and for a passing moment turned the thought ot the 
pedestrian to the things which abide beyond death. 

About the end ot January another picture filled 
this billboard. The first was religious, but this sec- 
ond picture was patriotic. It presented the boy, U, 
S. Grant, and the cottage in which he was born; the 
boy behind the plow, the soldier at arms. 

A couple ot weeks ago a "go-to-church" picture was 
placed on that billboard. It was a picture of the 
quiet Sabbath, with eager families wending their 
way to the House of God to render the homage of 
their hearts to Him. It says, "Start the children 
right." It quotes the words, "Suffer the little chil- 
dren to come unto Me and forbid them not, for ot 
such is the kingdom ot Heaven." 

There is something startling in the fact of a bill- 
board being converted to the preaching of the gospel. 
It reminds one ot what the astonished disciples said 
when Saul of Tarsus began to proclaim the Gospel 
tidings, "That he which persecuted us in times past 
now preaches the faith which he once destroyed." 

The reason of these pictures appears to be that the 
Poster Advertising Association had plastered every 
available space tor years past with pictures. Some ot 
them had at least come within a stretch ot immoral 
suggestion; others were regarded as not good for 
study by our youth; others were unsightly, and too 
nianv ot them had not contributed anything to the 
public uplift. It has been said that the authorities 
at Washington had taken note of all this, and that in 
behalf of clean advertising the government has issued 
these pictures and made a contract with the billboard 
association to post a certain number of them in cities 
of a certain class. For convenience the association 
is here called the billboard association. Its exact 
name is not known to us. However, the lesson is 
the same, and the lesson is our aim. It points the 
lesson of a good conscience at Washington for clean 
advertising and unselfish co-operation by the asso- 
ciation. 

This is certainly the expression of a new sense of 
responsibility for the moral, spiritual and patriotic 
weal of the nation. Even though the association be 
a trust and its go.od works are performed under 
some persuasion, yet behind the benevolent conduct 
there lies somewhere the cry. "Be clean," because 
you are responsible and are speaking to youth and 
adults with souls. 

This is only an illustration ot the new and quick- 
ened responsibility which men are feeling and ex- 
pressing for what God has done for them. The thou- 
sands ot dollars thrown by Mr. Rosenthal, a Jew, 
into Christian channels shows how the cry ot man's 
need of moral and intellectual uplift cries also in the 
souls of thoughtful men to-day. This "go-to-church" 
campaign is of the same class. It is no i)atronizing 
appeal. It is the voice ot brother to brother, asking 
him to join in securing the uplift of the community 
to the best and highest level. Its language is "Come 
over and help us," for you can become a great force 
under God in community uplift. It is not a compari- 
son of clothes or purses or piety. The church is a 



(137) 



EDUCATIONAL POSTERS 



helpers" union, in which new blood means new vic- 
tories, and God is the paymaster. The church is out 
for business for the King and co-operation is not 
merely helping the church, it is honoring the com- 
mands of the King. "Not to forsake the assembling 
yourselves together as the manner of some is," says 
the apostle. In apostolic days every day was a go- 
to-church rally day and every man was faith- 
fully reminded of church-going, both as a duty 
and a privilege. Let us go to church. I am 
going to ask myself these questions: 

1. Have I the moral stamina and purpose to do 
what my best judgment tells me I ought to do? 

2. Am I shaping my life along the lines of ease 
and self-pleasing, or does Christ appeal to me in that 
"He pleased not Himself?" 

3. Am I at liberty to enjoy the blessings of a 
religion to which I am unwilling to contribute my 
public example? 

4. Am I willing to put up a fair deal with the 
God whom I expect to meet at the judgment? 
Denison (Tex.) Herald. 



TAKE CHILDREN TO CHURCH. 



That Is Theme of Special Lithograph on Billboards of 
City. 



In honor of the Eastern festival a special piece of 
lithograph, which was sent out by the Poster Adver- 
tising Association, is being displayed on three of the 
boards of Joe M. Briel's billposting plant in Geneva. 
One of the boards carrying this pai>er is located on 
Main street opposite the Free Library: another is 
in front of the Williams Lumber Company on Lewis 
street, and the third on East North street, opposite 
the Hippodrome Rink. 

This special lithograph is the third of a serise of 
educational studies which is being exhibited on the 
billboards from one end of the country to the other. 
It represents a crowd, including a large proportion 
of children, going to church on Easter morning. In 
the corner are the words, "Take the children to 
church; give them the right start." In the upper 
left-hand corner of the lithoi^raph is an inserted pic- 
ture of Christ and the children, and the Biblical 
quotation of "Suffer the little children to come unto 
Jle and forbid them not, for of such is the kingdom 
of Heaven." 

It is announced that the next of this special series 
will deal with the Boy Scouts and will appear either 
at the Memorial Day season or for the Fourth of 
,Iuly. The first of the series appeared at the last 
Christmas season and the second during the month 
of February. 
Geneva (N. Y.) Daily Times. 



BILLBOARDS INVITE POMONA PEOPLE TO 

CHURCH ON EASTER SUNDAY— PART 

OF NATIONAL MOVEMENT. 



Pomona has been included in a uniiiue nation-wide 
ui)lift movement being carried on by the Poster Ad- 
vertising Association in conj\inction with the bill- 
posters in the different cities of the country. 

At the corner of Second and Gordon streets and 
at the corner of Main and Fifth streets the attention 
of passersby is attracted by a beautiful, large poster 
In colors. It shows an imposing grey stone church 
in the background. Along the sidewalk leading to 
the church are many men and women with children, 
all dressed in the bright colors of spring. About the 
procession there is a spirit of "jieace on earth, good 
will to men." The joy of life in the right path is 
plainly evident. 

Then up in one corner of tlie bill is the representa- 
tion of a vision. This shows Christ seated before a 
number of little children. Above this are the words, 
"Suffer the little children to come unto Me. for of 
such is the kingdom of Heaven." 

In the opposite corner of the picture is the follow- 



ing invitation to all: "Take the children to church, 
and give them the right start." 

The Poster Advertising Association is spending 
over $25,000 in this uplift movement. There is no 
advertisement of any kind on the bills and they are 
as large as can be accommodated on the billboards. 
Two of the bills are sent to every city of 10,000 in- 
habitants. None are sent to smaller places. The 
number is apportioned to the number of inhabitants. 
Thus Los Angeles has received twenty of the bills. 

V. Montgomery, local billposter, explained that the 
bills would remain up a week. Special attention is 
called to them that they may do as much good as 
possible. 
Pomona (Cal.) Daily Review. 



THE UPLIFT BILLBOARD. 



In keeping with its policy adopted some time ago 
of using unsold space in the various cities through- 
out the country to display at its own expense post- 
ers of a character which will tend to make humanity 
and the world better, the Poster Advertising Asso- 
ciation has out a new poster and one appropriate 
to the season. Through Curran & Co., which con- 
trols the billposter advertising in this city, tour of 
these latest ones are on display in Pueblo, and they 
are such as to be not only admired, but praised. A 
large gathering of people, including mostly children 
accompanied by a representation of parents, are seen 
entering a church. One portion of the poster shows a 
scene from Christ's life, accompanied by a Biblical 
inscription, while elsewhere on the poster are the 
words, "Take the children to church: ctart them 
right." 

What better advice than this, and the fact that 
such advice is offered by a purely commercial enter- 
prise which controls the advertising spaca v-hich 
might be used for financial profit enhances its value. 

And yet there are those who say that the world 
isn't getting better. 
Puebio (Colo.) Chieftain. 



The beautiful picture illustrating Jesus welcom- 
ing the children which was put up south of the 
church a few days ago belongs to the "Uplift of 
Humanity" series of pictures which is being distrib- 
uted throughout the country by the Poster Advertis- 
ing Association. We also appreciate the work and 
courtesy of the Curran Company in thus favoring us. 
Boulder (Colo.) Methodist Church Magazine. 



THE EASTER POSTER. 

Third in Humanity Series of the Poster Advertising Asso- 
ciation. 



The Easter poster, published by the educational 
committee of the Poster Advertising Association, 
which is being put up on all the billboards of the 
principal cities, can be seen in the following locations 
of the Hughes Billposting Company in this city: Park 
avenue, between Fifth and Sixth streets: Fifth and 
Main streets. Thirteenth and Main streets, Main and 
Chestnut streets and Thirteenth and Church street-^. 

This particular poster, which is in eleven colors, is 
interesting for many reasons. Technically, It is put 
forth by the members of that aggregation to be the 
ultimate expression of what a go-to-church poster 
should be. For montlis past the go-to-ch\irch move- 
ment has been spi'pading from city to city throughout 
the land. Every inediuni has been used including 
Ijosters. Tile effect has been as unerring as the pro- 
moters of that movement expected. Still the hastily 
prepared poster copy lacked the vital appeal. The 
Easter poster tells its own story in a wonderful way. 
It tells it, too, in pictures, and with few words. 

On the left of the picture appears the well-known 
figure of the Master, surrounded by little children, 
speaking to the world those appealing words that 
have rung down the centuries with their marvelous 
tenderness, the same yesterday, to-day and forever. 



(T38) 



EDUCATIONAL POSTERS 



And coupled with that appeal there is the picture 
of the gaily-dressed Easter crowd thronging its way 
to church, and — with the echo ot Christ's words ring- 
ing in their ears — taking the little ones with them. 
At the end of the avenue is a church, and in a small 
panel to the right of the jioster one may read the les- 
son of the picture in these words, "Take your ohll- 
dren to church; give them the right start." 

This is the third of the series of humanity posters 
which the association is using in a sincere and earn- 
est effort to employ the unbounded influence of the 
medium for the good of mankind. 
Lynt-hburg tV.a.) News. 



COMMEND BILLBOARD ADVERTISING. 



Outdoor Church Advertising Has Accomplished IVluch 
Good. 



The Poster Advertising Association has been 
formally commended by the Galveston Christian En- 
deavor League Union. At a meeting held recently 
a resolution was adopted by the union which recites 
that the union "desires to express its approval and 
hearty appreciation of the Poster Advertising Asso- 
ciation in conceiving and putting into execution the 
thought ot the jiossibilities which they possess lor 
promoting the higher thinking of the passerby, and 
to Mr. J. E. Howard of this city for the space of his 
billboard and the labor of himself and employes, 
which he has used in this behalf." 
Galve.ston (Tex.) Daily News. 



LOOK FOR THIS PICTURE. 



In Montpelier and Barre, Cady O. Averill, a local 
billposter, is spreading over a number of billboards 
attractive posters issued by the Poster Advertising 
Association of America as a part of its educational 
])ropaganda among the children. The subject of the 
picture, which is reproduced in many colors, is the 
scriptural injunction, "Suffer little children to come 
unto Me and forbid them not. for of such is the king- 
dom of Heaven." Below the text are the words. "See 
that your children are started right." Christ is de- 
picted as the friend of the little children and about 
Him are grouped hundreds of childish figures. Away 
in the distance is a church. The pictures were post- 
ed widespread throughout the country. The litho- 
graphs are furnished gratis by the Poster Advertising 
Association and the posting is done without charge 
in each locality. The children's picture is the third 
of the series to appear, the first being the birth of 
Christ and the second the life of General Grant. Here 
in Barre the pictures may be seen at the Main street 
corner of Cottage street and on South Main street 
near the railroad crossing. 
Barre (Vt.) Times. 



EDUCATIONAL PICTURES. 



National Poster Advertising Company is Conducting a 
Most Unique Campaign. 



The Poster Advertising Association is doing a most 
commendable work in presenting a series of beauti- 
ful pictures free to the cities of the United States 
and Canada, which possess advertising facilities. 
The third picture of this educational series is "The 
Easter Poster," which now adorns the bulletin boards 
of Hannibal. The poster is flx20 feet, lithographed in 
12 superb colors. Edward Volker ot Cincinnati is the 
artist and he has combined the idea of the Master's 
with a touch of his own genius and given to the 
world an object lesson, beautiful in design and ele- 
vating and uplifting In his conception of Eastertide. 
A throng of adults and happy children are wending 
their way to the church or chapel in the distance, 
while to the left of the picture and in the background 
Christ is blessing little children. 

It is indeed a unique and happy conception of the 
Poster Advertising Association for the uplift of hu- 
manity to present to the public these elevating anl 



inspiring views which have received the hearty en- 
dorsement of both the laymen and clergy of our 
country, as well as educators and philanthropists. 
The manap.er of the local billposting company de- 
serves the thanks of the public for co-operating with 
the Association and giving space, time and labor 
for this pleasure and elevating influence in teaching 
the masses the best side of the great lesson of life. 
Hannibal (Mo.) Journal. 



POSTER ADVERTISING ASSOCIATION TAKES UP 
"GO-TO-CHURCH" MOVEMENT. 



The great "go-to-church" movement over the coun- 
try, being carried on through the assistance of the 
newspapers, is being encouraged by the work of the 
educational committee of the Poster Advertising As- 
sociation, through the billposting organizations of the 
country. 

Greenville is not shirking her share of this work, 
and through the kindness of the Greenville Poster 
Advertising Company, of which Mr. M. Henlein is the 
head, these fine posters have been placed on the bill- 
boards of the city. 

Those now on display are the finest and most 
beautiful ever displayed in this city, and real works 
of art. They are Easter posters, without any adver- 
tising whatever in view, and bear the following trite 
saying, "Take your children to church; give them the 
right start." Also, "Suffer little children to come 
unto Me and forbid them not, tor of such is the king- 
dom of Heaven." 

One of these beautiful stands is posted at Mam 
street and the Bessemer railroad, and the other at 
Main street and the Erie railroad. 

Too much praise cannot be given the Poster Ad- 
vertising Association for their beautiful display, from 
the iiress of the Ketterlinus Lithographing Company 
of Philadelphia, and to Mr. Henlein for his co-opera- 
tion in having them placed In conspicuous places, 
bearing the expense of putting them up himself. 
Greenville (Pa.) Record. 



EASTER POSTER. 



Billboards Teil of Coming of Festival of Church as They 
Did at Christmas. 

Keeping abreast of the times, if not a little ahead of 
it, the Poster Advertising Association is following 
out the Christmas scheme and placing upon its boards 
handsome bills for Easter. There are several of the 
attractive hills on the Speers' System boards here, 
the one on Third street attracting the most attention, 
l)erhaps. The bills depict the Easter worshipers 
entering the church and show at one side the familiar 
picture of Christ holding the little children, "Forbid 
them not, for of such is the kingdom of Heaven." 
The moral: Take the child to church and start him 
aright, is brought out, and the fact that many of the 
best paying boards are occupied by these pictures 
shows a spirit that should be accorded full credit. 
.Santa Monica (Cal.) Daily Outlook. 



EASTER POSTER ATTRACTS MUCH ATTENTION. 

In four thousand cities in the United States repre- 
sentatives of the Poster Advertising Association 
posted large Easter bills showing people going to 
church with their children and underneath the words, 
"Take your children to church; give them the right 
start." In one corner of the poster is a picture of 
the Christ with a number of little children around 
him. These posters are put up by the Poster Adver- 
tising Association at their expense and are quite 
beautiful. C. W. Ward, the local member of the Asso- 
ciation, put up the poster recently on the billboard 
on South Main street, near the Bijou and it has al- 
ready attracted a lot of attention. The picture car- 
ries with it a very good moral, which should be fol- 
lowed by having all the children attend church. 
Monmouth (111.) Review. 



(139) 



EDUCATIONAL POSTERS 



BILLBOARD MEN START AN "UPLIFT" OF 
THEIR OWN. 



Put Out Posters Saying, "Take Your Children to Church" 
— Ordinance to Be Revised. 



The building committee of tlie Board of Aldermen 
held a third and final hearing recently on the pro- 
posed billboard ordinance. As a result, the ordinance 
will be withdrawn and a new one drafted to meet at 
least some of the objections raised. 

At the hearing a large poster was suddenly un- 
furled from the balcony. It showed a number of chil- 
dren being led toward a church. Across the picture 
was the sign, "Take your children to church; give 
them the right start." There was no other lettering. 

Barney Link, who had argued against the proposed 
ordinance, said these posters were being put up 
all over the country and that the display was to con- 
tinue for thirty years. He told the committee that 
the work was being done anonymously. 

After the hearing he said that the billboard men 
were behind the plan, doing a little "uplift" work 
of their own, even while they were being attacked by 
uplitters. 
New York "World. 



COMMITTEE OF ONE HUNDRED APPROVES 
CAMPAIGN OF BILLPOSTERS. 

Unanimous approval of a campaign of moral edu- 
cation carried on by the Poster Advertising Associa- 
tion was voted by the committee of 100, which held 
a meeting in the Grand Pacific Hotel to make plans 
for the International Sunday School Convention to 
be held in Chicago, 
Chicago (III.) Record-Herald. 



BEAUTIFUL EASTER POSTERS PUT UP. 



C. A. Duck, local member of the Poster Advertising 
Association, put up two magnificent Easter pictures 
of about 10x24 feet, beautifully done in colors. On 
each is a picture of Christ blessing the children with 
the text. "Suffer little children to come unto Jle and 
forbid them not, for of such is the kingdom of 
Heaven." 

The rest of the sheet shows a congregation of men. 
women and children entering a church, with the 
legend, "Take your children to church. Give them 
the right start." 

Mr. Duck placed two of these fine pictures, oue 
next to Gee's drug store and one at Ford & Penning- 
ton's. These pictures were sent out by the Poster 
Advertising Association to cities where they have 
members, and are free. They are appropriate to the 
season and are really works of art. Stop and see 
them. 
Greenville (Tex.) Evening Banner. 

PREACH "BILLBOARD RELIGION." 



Billboard Christianity was preached at Immanuel 
Presbyterian Church recently. Twenty-one-foot post- 
ers designed to draw people to the church were 
shown. The Rev. Paul B. .Jenkins made a "get-the- 
business" talk, that told how advertising had proven 
itself a congregation-getter for churches. 
Milwaukee (Wis.) Ijeader. 



IS A WORK OF ART. 

"Suffer little cliildren to come unto Me and forbid 
them not, for of such is the kingdom of Heaven," is 
the inscription printed on an artistic lithographic 
poster on the Parkerson avenue billboard, near the 
Crowley House. The poster contains on one side a 
picture of Christ, surrounded by a number of little 
children, and on the other side is represented a 
church towards which many men. women and chil- 
dren are going to attend service. Underneath the 



picture of the church is the inscription, "Take your 
children to church: give them a right start." 

The picture is executed in many colors, and is a 
work of art. These lithographs were posted all over 
the country by the Poster .Advertising Association 
at an enormous expense to themselves. When down- 
town, don't fail to see it. 
Crowley (La.) Signal. 



BEAUTIFUL POSTERS UP. 



Easter services in the Greeley churches were ad- 
vertised by beautiful colored posters on the billboards 
of the city, which were donated by the Curran Sign 
and Billposting Company. This is the only town 
north of Denver where this advertising was done 
by the Curran Company. 
Greeley (Colo.) Tribune-Republican. 



BILLPOSTERS FOR CHILDREN'S WELFARE. 



Note the Poster on South Frederick Street — Read Its 
Spiritual Lesson. 



The Poster Advertising Association has started an 
agitation to aid the spiritual condition of children. 
By means of large sign posters, one of which appears 
on South Frederick street in Oelwein, the children 
are invited to attend church and Sunday school. The 
poster shows the figure of the Nazarene in one cor- 
ner, bestowing His blessing on little children. Under- 
neath the picture are the words, "Suffer little children 
to come unto Jle and forbid them not, for of such is 
the Kingdom of Heaven." In the lower right-hand 
corner are the words, "Take your children to church 
and give them the right start." 

The remainder of the poster shows the Easter 
parade, .the well-dressed men and women going into 
a church, accompanied by their children. The poster 
is composed of twenty-four sheets, and when com- 
pleted is 10x25 feet in size, lithographed in twelve 
colors. It is one of a series of religious posters which 
have been displayed since the billposters' conven- 
tion at Atlantic City last year. At that time the 
organization decided to devote a portion of the space 
on billboards to religious and uplift pictures. The 
campaign extends over all of United States and 
Canada. 



EDITORIAL COMMENTS. 



There is a lesson in the billposters' campaign for 
the welfare of the American children that should be 
heeded. There are too many children in the United 
States who never see the inside of a church. They 
have no spiritual training except such as they pick 
up on the streets and that is along the line of his 
Satanic Majesty. Every child should have some train- 
ing along the line of religion. The child should re- 
ceive instruction in the Sunday school and be given 
a start in the right direction. "Train up a child in 
the way he should go and when he is old he will not 
depart from it." A child, grown to manhood with- 
out religious training, is like a ship without a com- 
pass. 
Oelwein (la.) Registei'. 



BILLBOARD RELIGION. 

To the Editor of the Globe: 

Sir: — Last Christinas there appeared on the prom- 
inent billboards of St. John (as well as the other 
large cities of Canada and the United States) a large 
religious poster which attracted considerable atten- 
tion. It was a composite of two world-famous paint- 
ings of the birth of Christ in the manger of the 
Bethlehem stable and the wise men of the East, led 
by the star to the place where the young Child was. 
The caption of this beautiful picture, addressed to 
the rising generation, was as follows: "Ask your 
Sunday-school teacher to tell you the story." Re- 
cently there was another of these religious posters 



(140) 



EDUCATIONAL POSTERS 



on the billboards of our city. The one which at- 
tracted the writer's attention was opposite the Clif- 
ton House, corner of Germain and Princess streets. 
It was a large picture which repaid one going some 
distance to see — a picture of Jesus blessing little chil- 
dren, while in the foreground could be seen scores 
of children, with their parents and friends, going 
reverently to the House of God. The caption of this 
great poster was as follows (and constituted good 
advice to the many indifferent parents) : "Take the 
children to church; give them a right start." 

There was the billboard preaching another great 
religious message to the age. At a meeting of the 
Educational Committee of the Poster Advertising As- 
sociation, held last September, it was resolved to 
place upon the billboards of the country these great 
religious and inspirational posters. Was this not a 
sign of the religious spirit of our age? Was it not a 
splendid tribute to the Christian spirit of those busi- 
ness men who decided to run a series of those relig- 
ious posters during the month when their plants at 
Cleveland were not so rushed — and that the vacant 
spaces on the billboards might be used to some ad- 
vantage, and in the interest of humanity? I think, 
Mr. Editor, it was a wonderful amount of good that 
was being done by the Poster Advertising Association 
through their series of such splendid and inspiring 
pictures — and I was rather surprised to see no edi- 
torials in any of the daily papers of our city calling 
the attention of the people to those splendid posters. 
I wish that every man and woman in St. John, every 
boy and girl, could have seen the great Easter poster 
on the large billboards of the city. This was truly a 
new evangelism. Thanking you for space in your 
valuable paper. 

I remain, 

Ralph J. Haughton, 
Congregational Minister. 
St. John Globe. 



BEAUTIFUL PICTURE. 



The large picture on the billboard on the south side 
of the Gaiety Theater is a beautiful one and urges 
parents to take their children to church. In doing 
so they will be "starting the children right," says 
the picture. The picture is of a religious character 
and reminds passersby of the Resurrection of Christ. 
Galesburg (111.) Republican Register. 

FINE COLORED POSTER ATTRACTS 
ATTENTION. 



The education committee of the Poster Advertising 
Association has distributed a beautiful highly colored 
poster to 40,000 cities of the United 'States, of which 
Monmouth is one. Charles Ward placed the at- 
tractive lithograph on the billboard on South Main 
street, and it has attracted much attention. In one 
corner is a picture of the Christ blessing little chil- 
dren and accompanying is the familiar quotation from 
the gospel, "Suffer little children," etc. At one side 
is a representation of a number of jieople going to 
church and the words, "Take your children to church 
on Sunday; give them the right start." 
Monmouth (III.) Atla--^. 



AN EASTER MESSAGE. 

Rev. Walter J. Johnson, the pastor, took occasion 
from the pulpit to compliment the decorations, and 
especially the large colored poster on the wall to the 
right of the pulpit. The poster pictured the exterior 
of a church at the intersection of two streets. A 
stream of people was seen entering the edifice. Lead- 
ing the worshipers were gray-haired men and women, 
others in line representing different generations down 
to tiny children. The lesson taught, Mr. Johnson 
declared, was the keeping of the Sabbath as a holy 
day and the encouragement of church attendance by 
everyone from the grandfather to the child. The 
poster, 21 feet 9 inches long and 9% feet high, had 



in its upper left-hand corner the scene of the Savior 
receiving the little ones, and beneath was the in- 
scription: "Suffer little children to come unto me, 
for such is the kingdom of heaven." The poster was 
supplied by the Educational Committee of the Poster 
Advertising Association, through W. E. Holland, a 
member of the committee. 

The Wesley classroom was decorated in the class 
colors, white and red, lilies and cording being used 
profusely. Mrs. Holland was chairman of the Class- 
room Decorating Committee. The Campbell class- 
room was in white and green. Miss Fannie Mac- 
Millan had charge of this work. 

Mr. Johnson did not deliver a sermon either at the 
morning or evening services. "An Easter Message," 
the cantata, was presented at the evening service, 
Jlrs. T. H. Morrow presided at the organ in the 
absence of George H. Paul, the organist, who is ill. 
Beaumont (Tex.) Enterprise. 



SUNDAY-SCHOOL HEADS THANK BILLPOSTERS 
FOR BIBLE SCENE PICTURES. 



Appreciate Those Which Are Being Placed About City — 
Elect Officers. 



A joint meeting of the Binghamton organization 
of Sunday School Superintendents, and the Ele- 
mentary workers of the city was held in the chil- 
dren's chapel of the First Presbyterian Church re- 
cently. Notwithstanding the inclemency of the 
weather a large number attended. The superintend- 
ents elected the following officers for the ensuing 
year: 

George C. S. Bliss, president; T. C. Thorpe, vice- 
president; George J. Michelbach, secretary; A. A. 
Lord, treasurer; W. O. Rowey, chairman Finance 
Committee. 

A resolution commending the National Billposters' 
Association for the interesting and beautiful pictures 
of Bible scenes it is placing on the billboards of the 
city was unanimously adopted. Miss Bmens read a 
paper on "How to Keep the Interest of the Boys and 
Girls in the Sunday School," and George J. Michel- 
bach si)oke on "The Benefits of Organization." 

Miss Lillian Wardell sang a vocal solo, and Miss 
Ruth Schmidt gave a violin solo, both of which were 
generously encored. At the close of the meeting light 
refreshments were served in the parlors of the 
church. 
Binghamton (N. Y.) Press. 



DEFIANCE POSTER ADVERTISING SERVICE 
RECEIVES THANKS. 



The local Ministerial Union has tendered a vote 
of thanks to the Defiance Advertising Service and the 
Poster Advertising Association for their generosity 
in supplying handsome twelve-color, 9x20 lithographed 
posters relating to Easter, which were also posted on 
the boards of the members of the Association 
throughout the country. Some of these attractive 
lithographs were posted in this city and attracted 
much attention. 
Defiance (O. ) Daily Crescent-News. 



CLEVER EASTER POSTER. 



Billboard Picture Urges Parents to Start Children to 
Sunday School. 



William Leavitt, Jr., city billposter, has given over 
several of his most prominent billboards for a highly 
artistic Easter poster that has attracted much at- 
tention and favorable comment. Mr. Leavitt has 
received thanks from the clergy for his expense and 
effort. The posters show parents accompanying 
their children to Sunday school, and urges parents 
to start their children right by enrolliu,!? them in the 
Sunday schools. In the upper left-hand corner of the 
picture Christ is surrounded by scores of small chil- 
dren who are playing about him. 
Brazil (Ind.) Times, 



(141) 



EDUCATIONAL POSTERS 



NEW POSTERS ARE PRAISED BY MINISTERS. 



Plan of Advertising Association Is Endorsed at IVlinisters' 
ivieeting. 



The posters depicting Biblical scenes which have 
appeared on the billboards of the city recently, and 
which have received much favorable comment, are 
the posters which were put out by the Educational 
Committee of the Poster Advertising Association of 
America. At the meeting of the Marietta Ministers' 
Association recently it was voted to express the ap- 
preciation of the Association in the idea of the work 
and its execution. 

It was reported that Mr. August J. Weber, son of 
Mr. August Weber, of this city, who was attending 
the Art School of Cincinnati University, contributed 
in no small way to the artistic work of the recent 
poster, and that he also assisted in the preparing of 
the Christmas poster. 

Mr. A. M. Briggs, of Chicago, who originated the 
Church Attendance Campaign plan, which was tried 
with so much success in Marietta, was the chairman 
of the Educational Committee mentioned above. Mr. 
Briggs is the son-in-law of Mr. John B. Alden, of 
this city. 
Marietta (O.) Daily Journal. 



BEAUTIFUL EASTER POSTER IS NOW SEEN IN 
CRESTON. 



Lithograpii Now Seen on Billboards in Creston Tells 
Story In Wonderful Way — Tiiird of Humanity 
Series — Carl Davenport and Roy Emer- 
son Have Same Displayed on Tlieir 
Display Boards. 



An Easter poster is now being placed upon the 
billboards of Creston under the direction of Carl 
Davenport and Roy Emerson, proprietors of the 
Creston Posting Service. 

The poster has been issued by the educational com- 
mittee of the Poster Advertising Association, of 
which association the Creston concern is a member. 

It is the third of the series ot humanity posters 
which the Association is using in a sincere and earn- 
est effort to employ the unbounded influence of the 
medium for the good of mankind. 

This particular poster is interesting for many rea- 
sons. Technically, it is put forth by the educational 
committee as an ideal piece of "copy." It is believed 
by the members of that aggregation to be the ulti- 
mate expression of what a go-to-church poster should 
be. For months past the go-to-church movement 
has been spreading from city to city throughout the 
land. Every medium has been used, including post- 
ers. The effect has been as unerring as the promot- 
ers of that movement expected. Still the hastily 
prepared poster copy lacked the vital appeal. The 
Easter poster tells its own story in a wonderful way. 
It tells it, too, in pictures, and with few words. 

On the left ot the picture appears the well-known 
figure of the Master, surrounded by little children, 
speaking to the world those appealing words that 
have rung down the centuries with their marvelotis 
tenderness, the same yesterday, to-day and forever. 
And coupled with that appeal there is the picture ot 
the gaily-dressed Easter crowd thronging its way 
to church, and — with the echo of Christ's words 
ringing in their ears — taking the little ones with 
them. At the end of the avenue is a church, and in 
a small panel to the right of the poster one may 
read the lesson of the picture in these words, "Take 
your children to church; give them the right start." 

The poster was designed by Edward Volkert of 
Cincinnati, the- same artist who created the Christ- 
mas masterpiece. It was lithographed in eleven col- 
ors by the Keterlinus Lithographic Manufacturing 
Company of Philadelphia. 

While the Poster Advertising Association and its 
members have no ulterior motives in undertaking this 
educational propaganda letters ot the most cordial 



character have been received from cardinals, arch- 
bishops, bishops, ijriests and clergymen of every de- 
nomination. Governors, mayors and city officials, 
civic, religious and social organizations, have joined 
in the chorus of gratitude for the work that has been 
done so well by the members of the Association in 
their respective cities and towns throughout the 
United States and Canada. The poster has been 
mounted and displayed in churches and schoolro.ims. 
;\linisters have caused billboards to be erected on 
church property, from which the picture has carried 
its message to many hearts. 

Following the Easter poster there will be another 
appeal to the youth of America in a Boy Scouts 
poster, which will contain a message of chivalry, 
health and humanity to boys everywhere. 

As a result of the humanitarian movement, sug- 
gestions for posters to be added to the series have 
come from many sources. One of them is from Anna 
M. Shaw, the world-famous suffrage leader, who 
urges the Association to make an appeal for the 
"cause," every member of which will be duly grate- 
ful, she says, for such salutary assistance. 

The Easter poster and the others of the series are 
to be sent to every town in the United States and 
Canada. The plant owners of the smallest villages 
are to have copies of them and are urged to post 
them. The small towns need the posters as much 
as the large ones, and there is .iust as much enthusi- 
asm over the movement in the one as in the other. 
Cre.=;ton (la.) Advertiser. 



THIRD ART POSTER IS IN PLACE TODAY. 



Two twelve-color commemorative of Easter were 
placed recently by B. A. Haskell, of the Haskell Ad- 
vertising Company, at Sixth and Main and Fifth and 
Rood. The posters, which were magnificent works of 
art, were furnished free by the Poster .Advertising 
Association of the United States and Canada to all 
members, and were posted in practically every city 
in the two countries. 

The poster contained no advertising. A likeness 
of the Christ in His familiar pose among a group of 
children occupied one corner, while the rest of the 
big poster showed a large crowd going to church. 
"Take your children to church on Easter: give them 
a right start" was the legend on the big poster. It 
was a splendid contribution to the uplift campaign 
which has been carried on for several months by 
this association. The first was that of "The Nativ- 
ity," the second on the life of General Grant, and the 
Easter picture makes the third. 
Grand Junction (Colo.) Sentinel. 



UPLIFT MOVEMENT BEING AIDED BY POSTERS 
BEING DISPLAYED IN CITY. 



Along with the manifestation of spiritual uplift 
for the betterment of mankind, the posters which 
have been ostentatiously displayed on some of the 
prominent billboards in Lansing have played no small 
part and have created unlimited attraction. The edu- 
cational committee of the Poster Advertising Asso- 
ciation, an organization comprising all of the bill- 
board interests of all cities and towns in the United 
States and Canada, are lending their assistance with 
a very generous poster campaign to the "uplift move- 
ment." This is done with an effort to better the 
condition ot mankind. 

The first poster displayed in this city was en- 
titled the "Nativity, or the Birth of Christ." This 
was posted during December. The poster now in 
evidence on various billboards is entitled, "Take 
your children to church; give them the right start." 
In the upper left-hand corner of this same poster is 
the inscription, "Suffer little children to come unto 
Me, and forbid them not, for ot such is the kingdom 
of Heaven." 

Last .lanuary the December poster was followed by 
another large picture representing the life of Gen- 
eral U. S. Grant from boyhood to President of the 



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EDUCATIONAL POSTERS 



United States. The Easter poster now showing on 
the boards is a beautiful 24-'Sheet production, lith- 
ographed in 12 colors. The above cut is a facsimile. 
Manager Fred J. Williams of the Lansing Adver- 
tising Service is heartily in favor of the movement 
and states that more of the posters will be displayed 
In the near future. 
Lansing (Mich.) Journal. 



GIVE THE CHILD THE RIGHT START. 



ANOTHER HANDSOME POSTER. 



Published by the Educational Committee of the Poster 
Advertising Association. 



Many citizens admired the large and beautiful 
Christmas posters displayed on the billboards in De- 
cember. They were works of art and were put out by 
the Poster Advertising Association's educational 
committee. 

Recently another large poster was placed on the 
billboard at the corner of Fourth and Clinton streets 
adjoining the Prowant restaurant. It is a fine piece 
of work and reproduces the bright Easter costumes 
at the annual Easter parade. In the upper left-hand 
corner is a picture of the Savior with little children 
and the quotation. "Suffer little children to come 
unto Me and forbid them not. for of such is the king- 
dom of Heaven." In the lower right-hand corner is 
printed, "Take your children to church: give them 
the right start." The picture shows men, women 
and children going to church. 

The poster is 9x20 feet in size and lithographed 
in twelve colors. 
Defiance (O.) Daily Express. 



EASTER POSTERS ON THE BILLBOARDS. 



Large Easter posters, placed upon the billboards of 
Duluth, Superior and practically all cities and towns 
of the country, have been put out by the United States 
Display Advertising Company, of which C. A. Mar- 
shall of Duluth is president. 

The posters carry no advertising and are the con- 
tinuation of a series begun last fall for moral and 
ethical teaching. The Easter poster is a beautifully 
colored picture of Christ blessing the little children 
and a church with a large number of persons enter- 
ing. On one side is inscribed, "Suffer little children 
to come unto me." and on the other, "Take your 
children to church: give them the right start." The 
IKJSter was designed by Edward Volkert of Cincin- 
nati, who made the Christmas poster. 
The Duluth Herald. 



WORK OF BOY SCOUTS SHOWN ON POSTERS. 



The fourth of the free educational posters by the 
Educational Committee of the Bill Posters' Asso- 
ciation have been placed on the local billboards by 
C. W. Ward. 

This poster illustrates the work done by the boy 
scouts in America as well as other countries and 
has been placed on billboards in all cities of the 
United States having a population exceeding 4,000 
inhabitants. 

The posters are purchased by Mr. Ward and placed 
on the boards at his own expense. There are a 
number yet to come. One of them has been placed 
on the board on South Main street between Second 
and Third avenues and the other is on the board 
on North First street between Boardway and Archer 
avenue. 

The picture shows a boy scout helping an aged 
lady across a crowded street and also a member of 
the organization stopping a crowd of boys from 
throwing stones at a dog. In the center of the poster 
a picture of a company of boy scouts in camp is 
portrayed. All around the edge, forming a border, 
are mottoes of the scouts by which they are sup- 
posed to be governed. 
Monmouth (111.) Atlas. 



Rev. G. Ellory Read Referred to Work Being Done for 

Uplift of Humanity — Based Sermon Suggested by 

the Large Pictorial Poster that Has 

Been Displayed. 



. At a recent service in Plymouth Church, Rev. G. 
Ellory Read preached a sermon suggested by the 
large pictorial poster that ha-s been recently dis- 
played by the Canadian Poster Company. Taking for 
his text the words of Christ as reported in Matt. 
18:6, "Whoso shall cause one of these little ones to 
stumble, it is profitable for him that a great mill- 
stone should be hanged about his neck and that he 
should be sunk in the depth of the sea," the preacher 
referred to the fact that a large advertising com- 
pany, doing business in all our large cities and im- 
portant towns, had taken up this work which had 
no necessary relation to the publicity service in 
which it was engaged. At the Christmas season the 
company had displayed an arresting picture of the 
Nativity of our Lord, and had sought to draw the 
attention of the people to this central fact, connected 
with a season of festivity and rejoicing. Quoting 
from a letter received from the manager of the com- 
pany, Mr. H. A. Williams, Mr. Read gave this strik- 
ing passage: "The poster advertising interests desire 
to inaugurate an 'uplight movement for the good of 
humanity,' utilizing the immense pictorial appeal 
of posters in a way that shall make men better by 
turning their minds to noble and inspiring thoughts. 
We want you to feel that we have no ulterior motive, 
but that we want to contribute our mite to the spirit- 
ual uplift of humanity." All who have the interests 
of the community at heart, continued the speaker, 
should rejoice in the altruistic enterprise manifested 
by this business concern. Religious organizations and 
protectors of the moral life of the community are 
quick to condemn the display of posters that are an 
offense against decency and good morals. I am glad 
to take this opportunity to speak appreciatively of 
this splendid attempt that this company, through the 
medium of their business, is making to speak of men, 
women and children of the highest and holiest that 
life offers us. And I am the more desirous of doing 
so, because those engaged in the good work have 
gone about it so quietly and unobtrusively. They 
had not published their relation to this enterprise. 
The public has had no intimation from them concern- 
ing their gracious ministry. I speak of it because I 
want this congregation and community to know that 
in this movement we have another co-operant factor 
helping the world on to better things. Sometimes 
we are so concerned with the adverse forces we 
have to meet that we forget those who are actually 
fighting on our side. It does us good to take a sur- 
vey of the unnumbered hosts that are on the side of 
right. How many of us, for example, think of the 
way in which the press is co-operating with the 
church in broad, general outlines? Take our local pa- 
per, the Sherbrooke Daily Record: week after week 
it publishes the advertisements of our many church 
services without any remuneration and gives pub- 
licity to all our various activities in its news col- 
umns. This fact ought to be pondered and appreci- 
ated. There is no doubt that our work as churches 
Is immensely helped by this hearty and generous co- 
operation on the part of this widely-read paper. 

The preacher then described the pictorial poster 
and took its admonition, "Take your children to 
church: give them the right start," in conjunction 
with his text. The failure to give the child this right 
start in life constituted one of the most common 
modern offences against the child. The parents who 
do not take their children to church fail to give them 
the large, comprehensive view of religion. In the 
services of the church the individual becomes merged 
in the universal consciousness of the spiritual life. 
Through the services of the church the child is 
taught to use one of the divinely appointed means 
rf spiritual culture. To deprive the child of the 



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EDUCATIONAL POSTERS 



services of the church, which is almost invariably the 
case unless the parents go with him, is to deprive him 
of the strength that would come to him in the hours 
of his testing as he grows into manhood, through the 
realization of his relation to the vast multitudes who 
are striving for the highest that life can yield under 
conditions of moral strain and stress. Moreover, the 
child is deprived of that training which he might 
have in his desire to do something for the world's 
betterment. There are few children but move with 
a desire to do something herioc and noble, and there 
is no place in which a child can be more effectively 
trained for heroic and noble service than in the 
church. An offense against the child ultimately be- 
comes an offense against society. History teaches 
that the great reformers and progressives, the men 
who have turned the world upside down, have been 
trained in the church. Deprive the child of this train- 
ing and eventually you rob society of its most valu- 
able interest in the child, the expectation that he 
will become a potent factor in the world's progress 
towards the final consummation of all our efforts for 
a rational and holy relation among all men every- 
where. This lifts the subject to a still higher level. 
The offense against the child becomes in its last 
analysis an offense against God. We need to em- 
phasize the solemn sanctities attaching to the respon- 
sibilities of family life. Children should be an herit- 
age of the Lord, to be considered to Him for His serv- 
ice. The failure to do this must mean that we hold 
an unworthy view of our responsibility in this great 
relationship of life. A failure to give the child a 
right start may finally lead him to fail of life's true 
destiny. The solemn admonition of Christ's should 
be heeded by parents especially. We may take 
Christ's reference to the child literally or figuratively. 
He may have meant by "one of these little ones" a 
little one in faith, a new-born disciple, but it is con- 
ceivable that He may have included the little ones 
who gladly went to Him and nestled against His 
loving heart as He blessed them. I think there were 
children who believed in Him when grown folk failed 
to do so. But the warning is all the same, whether 
we interpret the saying literally or figuratively. It 
were more profitable that one should perish himself 
than that he should be the means of turning from 
its divine destiny one whom God had created of life's 
perfect fulfillment. 
Sherbrooke Daily Review. 



BEAUTIFUL EASTER POSTERS ON BOARDS. 

With the reconstruction of the billboards of the 
Allentown Poster Advertising Company comes the 
beautiful picture of the large Easter poster which 
the Poster Advertising Company, of which the Allen- 
town concern is a member, has directed to be print- 
ed in many colors in the uplift movement which the 
national body started with the Christmas poster 
which portrayed so beautifully the Nativity. One of 
the large Easter posters in this uplift movement 
has been placed on the new board along the Jordan 
creek, directly opposite the Hamilton street station 
of the Lehigh Valley Railroad. It is a beautiful pic- 
ture, appropriate for the Eastertide, with the Savior 
as the central figure surrounded by children, with 
the "Suffer little children to come unto me" inscrip- 
tion. On the opposite side a church in Easter array 
is shown with worshipers entering the edifice. It is 
a most beautiful and appropriate picture for the 
Easter season and is in a most conspicuous position, 
easily seen by pedestrians crossing the Hamilton 
street bridge. The picture is 10.\21 feet, with a large 
white border. 

In this uplift movement there is no stronger sup- 
porter and promoter than Manager W. D. Fitzgerald 
of the T-yric Theater and who is also the manager of 
the Allentown Poster Advertising Company. Mr. 
Fitzgerald took particular care that these beautiful 
pictures, which were admired by thousands of young 
and old for their religious and moral tendency, should 
be placed in conspicuous places and his wishes were 



carried out faithfully. The Eastertide season pic- 
ture is particularly appropriate, attracting as much 
attention as the others. 

The work of reconstructing the billboards of the 
Allentown Poster Advertising Company in this sec- 
tion is almost complete. All of the backing is of 
steel and the borders of white pine with a six-inch 
molding in green. They are divided into sections 
for posters in size from an eight to a twenty-four 
sheet, with larger spaces to accommodate theatrical 
and circus sheets. 

The board along the Jordan creek, opposite the 
Lehigh Valley station, is a double-decker, IIG feet in 
length, while the one in the meadow south of the 
Adelaide Silk Mills, is also a double-decker, 215 feet 
in length. They are well built, with posts strong 
enough for a railroad trestling, and there is a finish 
which characterizes them as being first class in every 
particular. In addition to the large billboards along 
the Jordan creek and south of the Adelaide Mills, all 
of the boards of the concern have been reconstructed 
upon the same lines. 
Allentown (Pa.) Chronicle and News. 



ATTRACTS ATTENTION. 



Two large billboards displays, one north of the 
Star-Courier building and the other at the corner of 
Fifth and Tremont streets, have attracted consider- 
able attention. It is a beautiful design, showing a 
church with children just entering. It is particularly 
interesting, inasmuch as it is an Easter poster. 
Kewanee (111.) Star-Courier. 



The billboard owners have made another move to 
prove to the public that they are not the heartless 
creatures that certain magazines and organizations 
have tried to make them out. Recently the boards 
in Wilmington, and in every other town as well, were 
adorned with a beautiful lithograph, picturing a les- 
son that would be hard to drive home to the people 
as forcibly in any other way. There is in the pic- 
ture a scene in which the Savior is blessing the lit- 
tle children that came to Him, and beneath it were 
the words of the Master, "Suffer -little children to 
come unto Me and forbid them not. for of such is the 
kingdom of Heaven,'' uttered in remonstrance when 
certain of His followers sought to keep the little ones 
from approaching Him, because they feared He might 
be annoyed by them. Another scene in the picture is 
a crowd of people, among them many children, mak- 
ing their way to church. The lesson of the picture 
is told in these words, which it bears. "Take the chil- 
dren to church: start them right." Appearing as it 
does at Eastertide, it is hard to think of a more 
splendid presentation of a great lesson. Have you 
seen the picture? Examine it. 
The Wilmington Journal and the Clinton (Ohio) Republican. 

POSTER APPROPRIATE TO THE EASTER SEA- 
SON WHICH IS APPEARING ON BILL- 
BOARDS IN THE THREE CITIES. 



This is the Easter poster, the third of the series, 
that is being hung on the billboards all over the 
country by the Poster Advertising Association of 
America. Davenport was particularly interested in 
this poster, because it was originally designed by 
Charles T. Kindt of the Burtis Opera House. Mr. 
Kindt is the national president of the Poster Adver- 
tising Association, which entered into a compact at 
their convention last summer to utilize the bill- 
boards for other than commercial purjioses. The 
Christmas poster was one representing the birth of 
Christ. The second of the series was one depicting 
how U. S| Grant went '"-om plow hoy to President. 
The third is shown here, and imparts the lesson, 
"Take your children to church: give them the right 
start." Eight of these posters were hung on prom- 
inent billboards in Davenport, six in Rock Island and 
•six in Moline. 
Davenport (la.) Times. 



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